Papa John's
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Papa John's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
36 DMAs
3 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
135 DMAs
45 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
17 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
21 DMAs
1 State
|
Brand Insights
Brand Insights reveal Papa John's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Papa John's shows strong performance with 14.5% average growth across 51 markets (20.8% avg brand interest), with positive growth in 49 of 51 markets
Top performing markets for Papa John's demonstrate exceptional results in Minnesota (+27.8% growth, 23.0% brand interest, +5.0% change), Missouri (+20.0% growth, 24.0% brand interest, +4.0% change), and Tennessee (+16.0% growth, 29.0% brand interest, +4.0% change)
Papa John's has 22 markets with high growth (>15%), 27 markets with moderate growth (5-15%), 1 stable market (0-5%), and 1 declining market
Notable high-growth markets for Papa John's include California (+20.0% growth, 12.0% brand interest), Colorado (+20.0% growth, 18.0% brand interest), and Connecticut (+28.6% growth, 18.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pizza Chains industry.
For Papa John's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Papa John's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Papa John's demonstrates category leadership at state level with 14.5% average brand interest growth, showing exceptional performance in California (+20.0%, 12.0% brand interest), Colorado (+20.0%, 18.0% brand interest), and Connecticut (+28.6%, 18.0% brand interest)
In high-growth state markets, Papa John's maintains an average brand interest of 17.5% with consistent performance across 22 markets
Papa John's shows strong momentum with 14.5% average brand interest growth across key state markets: Wyoming (+45.5% growth, +5.0% brand interest), Wisconsin (+30.8% growth, +4.0% brand interest), and New Hampshire (+30.0% growth, +3.0% brand interest)
Papa John's captured additional brand interest in 49 state markets, averaging +2.7% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Papa John's in the Pizza Chains category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
36
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 23.0% | +4.6% | +9.5% |
| Houston TX | 2,266,381 | 16.0% | +6.7% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 16.0% | +6.7% | +0.0% |
| Baltimore MD | 977,058 | 40.0% | +5.3% | +5.3% |
| San Diego CA | 940,959 | 15.0% | +0.0% | +15.4% |
| Kansas City MO | 866,618 | 23.0% | +9.5% | +0.0% |
| Las Vegas NV | 739,704 | 12.0% | +9.1% | +0.0% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 24.0% | +9.1% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
135
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 28.0% | +12.0% | +12.0% |
| Chicago IL | 3,081,097 | 18.0% | +20.0% | +12.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 16.0% | +6.7% | +6.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 33.0% | +10.0% | +6.5% |
| Boston MA-Manchester NH | 2,206,762 | 14.0% | +16.7% | +40.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 12.0% | +20.0% | +20.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 30.0% | +15.4% | +7.1% |
| Detroit MI | 1,646,663 | 6.0% | +20.0% | +20.0% |
Maintain & Optimize
Stable markets with consistent performance
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 35.0% | +0.0% | +0.0% |
| San Antonio TX | 900,609 | 15.0% | +0.0% | +0.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 24.0% | +0.0% | +0.0% |
| Providence RI-New Bedford MA | 564,315 | 13.0% | +0.0% | +0.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 24.0% | +0.0% | +4.4% |
| Florence-Myrtle Beach SC | 273,785 | 18.0% | +0.0% | +0.0% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 10.0% | +0.0% | +0.0% |
| Eugene OR | 213,214 | 14.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 12.0% | +0.0% | -7.7% |
| Phoenix AZ | 1,818,040 | 16.0% | -5.9% | +0.0% |
| Fresno-Visalia CA | 539,002 | 2.0% | +0.0% | -33.3% |
| Buffalo NY | 537,294 | 12.0% | +0.0% | -7.7% |
| Tucson (Sierra Vista) AZ | 416,976 | 17.0% | -5.6% | -5.6% |
| Wichita-Hutchinson KS | 388,977 | 16.0% | -5.9% | -5.9% |
| Madison WI | 386,495 | 12.0% | +0.0% | -14.3% |
| Lansing MI | 221,663 | 6.0% | +0.0% | -14.3% |
Brand Insights
Brand Insights for Papa John's in the Pizza Chains category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Papa John's shows strong performance with 11.7% average growth across 208 markets (18.8% avg brand interest), with positive growth in 165 of 208 markets
Top performing markets for Papa John's demonstrate exceptional results in Wausau-Rhinelander WI (+75.0% growth, 21.0% brand interest, +9.0% change), Cheyenne WY-Scottsbluff NE (+53.9% growth, 20.0% brand interest, +7.0% change), and Jonesboro AR (+29.4% growth, 22.0% brand interest, +5.0% change)
Papa John's has 69 markets with high growth (>15%), 87 markets with moderate growth (5-15%), 38 stable markets (0-5%), and 14 declining markets
Notable high-growth markets for Papa John's include Alexandria LA (+33.3% growth, 16.0% brand interest), Amarillo TX (+50.0% growth, 6.0% brand interest), and Bakersfield CA (+16.7% growth, 7.0% brand interest)
Papa John's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Birmingham AL (+19.1% growth, +4.0% gain, 25.0% current brand interest), Champaign & Springfield-Decatur IL (+17.2% growth, +5.0% gain, 34.0% current brand interest), and Charleston-Huntington WV (+16.7% growth, +4.0% gain, 28.0% current brand interest)
Papa John's successfully defends strong market positions while maintaining brand interest growth in Birmingham AL (maintained 25.0% brand interest, +19.1% growth), Champaign & Springfield-Decatur IL (maintained 34.0% brand interest, +17.2% growth), and Charleston-Huntington WV (maintained 28.0% brand interest, +16.7% growth)
In large markets, Papa John's shows strong growth with notable brand interest: Boston MA-Manchester NH (+16.7% growth, 14.0% brand interest) and Charlotte NC (+18.5% growth, 32.0% brand interest)
In medium markets, Papa John's shows strong growth with notable brand interest: Birmingham AL (+19.1% growth, 25.0% brand interest) and Cincinnati OH (+18.9% growth, 44.0% brand interest)
In small markets, Papa John's shows strong growth with notable brand interest: Alexandria LA (+33.3% growth, 16.0% brand interest) and Amarillo TX (+50.0% growth, 6.0% brand interest)
Papa John's maintains consistent performance with steady growth and stable brand interest across 41% of markets, exemplified by Minneapolis-St. Paul MN (+15.0% growth, +3.0% brand interest), Anchorage AK (+8.7% growth, +2.0% brand interest), and Augusta GA (+8.3% growth, +2.0% brand interest)
Papa John's maintains dominant market position with >35% brand interest in key markets: Charlottesville VA (40.0% brand interest, +17.6% growth), Cincinnati OH (44.0% brand interest, +18.9% growth), and Indianapolis IN (41.0% brand interest, +20.6% growth)
Papa John's achieves significant brand interest gains in Alexandria LA (+4.0% brand interest growth, now at 16.0%), Bangor ME (+3.0% brand interest growth, now at 17.0%), and Birmingham AL (+4.0% brand interest growth, now at 25.0%)
Papa John's shows accelerating brand interest growth in Alexandria LA (+33.3% growth, 16.0% brand interest) and Amarillo TX (+50.0% growth, 6.0% brand interest)
Papa John's demonstrates emerging brand interest strength in Alexandria LA (+33.3% growth, 16.0% brand interest) and Amarillo TX (+50.0% growth, 6.0% brand interest)
Papa John's maintains stable brand interest performance in mature markets: Cedar Rapids-Waterloo-Iowa City & Dubuque IA (-3.6% growth, 27.0% brand interest) and Wilmington NC (-3.6% growth, 27.0% brand interest)
Papa John's faces growth challenges in historically strong markets: Cedar Rapids-Waterloo-Iowa City & Dubuque IA (-3.6% growth, 27.0% brand interest) and Wilmington NC (-3.6% growth, 27.0% brand interest)
Competitive Insights
Competitive Insights showcase how Papa John's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Papa John's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Papa John's can focus its competitive strategy.
Papa John's demonstrates category leadership at dma level with 11.7% average brand interest growth, showing exceptional performance in Alexandria LA (+33.3%, 16.0% brand interest), Amarillo TX (+50.0%, 6.0% brand interest), and Bakersfield CA (+16.7%, 7.0% brand interest)
In high-growth dma markets, Papa John's maintains an average brand interest of 18.4% with consistent performance across 69 markets
Papa John's shows strong momentum with 11.7% average brand interest growth across key dma markets: La Crosse-Eau Claire WI (+88.9% growth, +8.0% brand interest), Wausau-Rhinelander WI (+75.0% growth, +9.0% brand interest), and Burlington VT-Plattsburgh NY (+66.7% growth, +2.0% brand interest)
Papa John's captured additional brand interest in 155 dma markets, averaging +2.6% brand interest growth in key growth dma
Little Caesars shows strong momentum with 10.5% average brand interest growth across key dma markets: Fairbanks AK (+100.0% growth, +6.0% brand interest), Zanesville OH (+50.0% growth, +5.0% brand interest), and Wilmington NC (+38.5% growth, +5.0% brand interest)
Little Caesars captured additional brand interest in 150 dma markets, averaging +3.1% brand interest growth in key growth dma
In direct competition, Papa John's outperforms Little Caesars with 14.4 percentage point brand interest advantage across 208 shared markets: Abilene-Sweetwater TX (gap: 19.0% brand interest, 28.2% growth), Bend OR (gap: 33.0% brand interest, 106.5% growth), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (gap: 13.0% brand interest, 20.2% growth)
In select markets, Pizza Hut outperforms Domino's despite weaker overall growth (-0.1% vs -19.1% overall): Abilene-Sweetwater TX (Pizza Hut leads: 41.0% share, +7.9% growth vs Domino's: 20.0%, -16.7%) and Albany-Schenectady-Troy NY (Pizza Hut leads: 46.0% share, +15.0% growth vs Domino's: 27.0%, -22.9%)
In select markets, Pizza Hut outperforms Papa John's despite weaker overall growth (-0.1% vs +11.7% overall): Abilene-Sweetwater TX (Pizza Hut leads: 41.0% share, +7.9% growth vs Papa John's: 10.0%, -16.7%), Bend OR (Pizza Hut leads: 41.0% share, +13.9% growth vs Papa John's: 0.0%, -100.0%), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (Pizza Hut leads: 43.0% share, +2.4% growth vs Papa John's: 27.0%, -3.6%)
In select markets, Little Caesars outperforms Papa John's despite weaker overall growth (+10.5% vs +11.7% overall): Abilene-Sweetwater TX (Little Caesars leads: 29.0% share, +11.5% growth vs Papa John's: 10.0%, -16.7%), Bend OR (Little Caesars leads: 33.0% share, +6.5% growth vs Papa John's: 0.0%, -100.0%), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (Little Caesars: +16.7% growth vs Papa John's: -3.6% growth)
In select markets, Pizza Hut outperforms Little Caesars despite weaker overall growth (-0.1% vs +10.5% overall): Binghamton NY (Pizza Hut leads: 46.0% share, +7.0% growth vs Little Caesars: 16.0%, -5.9%), Clarksburg-Weston WV (Pizza Hut: +7.1% growth vs Little Caesars: -3.0% growth), and Columbus-Tupelo-West Point MS (Pizza Hut leads: 56.0% share, +5.7% growth vs Little Caesars: 17.0%, -10.5%)
Domino's successfully defends market leadership positions while maintaining brand interest growth in Mankato MN (maintained 30.0% brand interest, +3.5% growth) and Fairbanks AK (maintained 31.0% brand interest, +10.7% growth)
Pizza Hut successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 46.0% brand interest, +15.0% growth), Burlington VT-Plattsburgh NY (maintained 37.0% brand interest, +15.6% growth), and Grand Junction-Montrose CO (maintained 36.0% brand interest, +20.0% growth)
Papa John's successfully defends market leadership positions while maintaining brand interest growth in Birmingham AL (maintained 25.0% brand interest, +19.1% growth), Champaign & Springfield-Decatur IL (maintained 34.0% brand interest, +17.2% growth), and Charleston-Huntington WV (maintained 28.0% brand interest, +16.7% growth)
Little Caesars successfully defends market leadership positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 33.0% brand interest, +17.9% growth), Birmingham AL (maintained 24.0% brand interest, +20.0% growth), and Charleston SC (maintained 25.0% brand interest, +19.1% growth)
Pizza Hut maintains strong brand interest position in key markets: Atlanta GA (32.0% brand interest, +3.2% growth), Austin TX (40.0% brand interest, +2.6% growth), and Seattle-Tacoma WA (31.0% brand interest, +3.3% growth)