Papa John's
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Papa John's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
121 DMAs
27 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
75 DMAs
23 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
9 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
6 DMAs
|
Brand Insights
Brand Insights reveal Papa John's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Papa John's shows strong performance with 6.8% average growth across 51 markets (19.8% avg brand interest), with positive growth in 30 of 51 markets
Top performing markets for Papa John's demonstrate exceptional results in Missouri (+20.0% growth, 24.0% brand interest, +4.0% change), Alaska (+16.7% growth, 28.0% brand interest, +4.0% change), and Illinois (+16.7% growth, 21.0% brand interest, +3.0% change)
Papa John's has 7 markets with high growth (>15%), 20 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 7 declining markets
Notable high-growth markets for Papa John's include Alaska (+16.7% growth, 28.0% brand interest), Connecticut (+28.6% growth, 18.0% brand interest), and Illinois (+16.7% growth, 21.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pizza Chains industry.
For Papa John's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Papa John's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Papa John's demonstrates category leadership at state level with 6.8% average brand interest growth, showing exceptional performance in Alaska (+16.7%, 28.0% brand interest), Connecticut (+28.6%, 18.0% brand interest), and Illinois (+16.7%, 21.0% brand interest)
In high-growth state markets, Papa John's maintains an average brand interest of 17.3% with consistent performance across 7 markets
Papa John's shows strong momentum with 6.8% average brand interest growth across key state markets: Vermont (+100.0% growth, +2.0% brand interest), Connecticut (+28.6% growth, +4.0% brand interest), and Massachusetts (+20.0% growth, +2.0% brand interest)
Papa John's captured additional brand interest in 27 state markets, averaging +1.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Papa John's in the Pizza Chains category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
121
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 26.0% | +4.0% | +44.4% |
| Los Angeles CA | 4,962,377 | 13.0% | +0.0% | +44.4% |
| Dallas-Ft. Worth TX | 2,585,309 | 15.0% | +0.0% | +36.4% |
| Seattle-Tacoma WA | 1,798,974 | 16.0% | +0.0% | +45.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 27.0% | -3.6% | +22.7% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 30.0% | +3.5% | +42.9% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 33.0% | -5.7% | +17.9% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 25.0% | +0.0% | +31.6% |
High Growth Priority
Large markets showing strong consistent growth
75
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 17.0% | +6.3% | +54.6% |
| Philadelphia PA | 2,642,616 | 25.0% | +19.1% | +78.6% |
| Atlanta GA | 2,277,873 | 38.0% | +8.6% | +46.2% |
| Houston TX | 2,266,381 | 17.0% | +6.3% | +30.8% |
| Washington DC (Hagerstown MD) | 2,224,748 | 33.0% | +6.5% | +43.5% |
| Boston MA-Manchester NH | 2,206,762 | 12.0% | +20.0% | +140.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 12.0% | +20.0% | +71.4% |
| Phoenix AZ | 1,818,040 | 19.0% | +18.8% | +46.2% |
Maintain & Optimize
Stable markets with consistent performance
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Fresno-Visalia CA | 539,002 | 3.0% | +0.0% | +0.0% |
| Traverse City-Cadillac MI | 216,002 | 6.0% | +0.0% | +0.0% |
| Corpus Christi TX | 177,217 | 10.0% | +0.0% | +0.0% |
| Watertown NY | 79,271 | 8.0% | +0.0% | +0.0% |
| Eureka CA | 52,063 | 0.0% | +0.0% | +0.0% |
| Presque Isle ME | 23,953 | 0.0% | +0.0% | +0.0% |
| Alpena MI | 14,646 | 0.0% | +0.0% | +0.0% |
| North Platte NE | 12,546 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Flint-Saginaw-Bay City MI | 375,743 | 7.0% | -12.5% | +0.0% |
| Bend OR | 77,622 | 0.0% | -100.0% | -100.0% |
| Marquette MI | 74,545 | 0.0% | -100.0% | +0.0% |
| Laredo TX | 69,845 | 6.0% | -14.3% | -25.0% |
| Ottumwa IA-Kirksville MO | 39,381 | 0.0% | -100.0% | +0.0% |
| Utica NY | N/A | 0.0% | -100.0% | -100.0% |
Brand Insights
Brand Insights for Papa John's in the Pizza Chains category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Papa John's shows stable performance with 3.2% average growth across 210 markets (17.9% avg brand interest), with positive growth in 107 of 210 markets
Top performing markets for Papa John's demonstrate exceptional results in Juneau AK (+63.3% growth, 49.0% brand interest, +19.0% change), Quincy IL-Hannibal MO-Keokuk IA (+33.3% growth, 20.0% brand interest, +5.0% change), and Biloxi-Gulfport MS (+29.4% growth, 22.0% brand interest, +5.0% change)
Papa John's has 31 markets with high growth (>15%), 56 markets with moderate growth (5-15%), 76 stable markets (0-5%), and 47 declining markets
Notable high-growth markets for Papa John's include Abilene-Sweetwater TX (+15.4% growth, 15.0% brand interest), Albany-Schenectady-Troy NY (+16.7% growth, 14.0% brand interest), and Alexandria LA (+18.2% growth, 13.0% brand interest)
Papa John's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Biloxi-Gulfport MS (+29.4% growth, +5.0% gain, 22.0% current brand interest), Charlottesville VA (+15.6% growth, +5.0% gain, 37.0% current brand interest), and Juneau AK (+63.3% growth, +19.0% gain, 49.0% current brand interest)
Papa John's successfully defends strong market positions while maintaining brand interest growth in Biloxi-Gulfport MS (maintained 22.0% brand interest, +29.4% growth), Charlottesville VA (maintained 37.0% brand interest, +15.6% growth), and Greenville-New Bern-Washington NC (maintained 22.0% brand interest, +15.8% growth)
In large markets, Papa John's shows strong growth with notable brand interest: Boston MA-Manchester NH (+20.0% growth, 12.0% brand interest) and Detroit MI (+20.0% growth, 6.0% brand interest)
In medium markets, Papa John's shows modest growth with notable brand interest: Albany-Schenectady-Troy NY (+16.7% growth, 14.0% brand interest) and Providence RI-New Bedford MA (+15.4% growth, 15.0% brand interest)
In small markets, Papa John's shows modest growth with notable brand interest: Abilene-Sweetwater TX (+15.4% growth, 15.0% brand interest) and Alexandria LA (+18.2% growth, 13.0% brand interest)
Papa John's maintains consistent performance with steady growth and stable brand interest across 26% of markets, exemplified by Atlanta GA (+8.6% growth, +3.0% brand interest), Austin TX (+6.7% growth, +1.0% brand interest), and Baltimore MD (+7.9% growth, +3.0% brand interest)
Papa John's achieves significant brand interest gains in Biloxi-Gulfport MS (+5.0% brand interest growth, now at 22.0%) and Charlottesville VA (+5.0% brand interest growth, now at 37.0%)
Papa John's shows accelerating brand interest growth in Abilene-Sweetwater TX (+15.4% growth, 15.0% brand interest) and Albany-Schenectady-Troy NY (+16.7% growth, 14.0% brand interest)
Papa John's demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+15.4% growth, 15.0% brand interest) and Albany-Schenectady-Troy NY (+16.7% growth, 14.0% brand interest)
Papa John's maintains stable brand interest performance in mature markets: Augusta GA (-3.6% growth, 27.0% brand interest) and Charlotte NC (-3.3% growth, 29.0% brand interest)
Papa John's faces growth challenges in historically strong markets: Augusta GA (-3.6% growth, 27.0% brand interest) and Bowling Green KY (-11.1% growth, 32.0% brand interest)
Papa John's performance in major markets: Charlotte NC (-3.3% growth, 29.0% brand interest, 1.3M TVHH), Kansas City MO (-4.3% growth, 22.0% brand interest, 1.0M TVHH), and Miami-Ft. Lauderdale FL (-5.7% growth, 33.0% brand interest, 1.7M TVHH)
Competitive Insights
Competitive Insights showcase how Papa John's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Papa John's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Papa John's can focus its competitive strategy.
Pizza Hut demonstrates category leadership at dma level with 5.1% average brand interest growth, showing exceptional performance in Alpena MI (+58.6%, 46.0% brand interest), Binghamton NY (+16.2%, 43.0% brand interest), and Buffalo NY (+15.2%, 38.0% brand interest)
In high-growth dma markets, Pizza Hut maintains an average brand interest of 31.6% with consistent performance across 14 markets
Pizza Hut shows strong momentum with 5.1% average brand interest growth across key dma markets: Alpena MI (+58.6% growth, +17.0% brand interest), Eureka CA (+42.9% growth, +6.0% brand interest), and Lansing MI (+22.7% growth, +5.0% brand interest)
Pizza Hut captured additional brand interest in 100 dma markets, averaging +3.2% brand interest growth in key growth dma
In direct competition, Pizza Hut outperforms Papa John's with 20.7 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 20.0% brand interest, 20.8% growth), Atlanta GA (gap: 10.0% brand interest, 12.0% growth), and Baltimore MD (gap: 16.0% brand interest, 18.6% growth)
In select markets, Little Caesars outperforms Domino's despite weaker overall growth (-2.1% vs -5.3% overall): Abilene-Sweetwater TX (Little Caesars leads: 27.0% share, +3.9% growth vs Domino's: 23.0%, -4.2%) and Albany GA (Little Caesars leads: 22.0% share, +4.8% growth vs Domino's: 17.0%, -15.0%)
In select markets, Domino's outperforms Pizza Hut despite weaker overall growth (-5.3% vs +5.1% overall): Butte-Bozeman MT (Domino's: +10.7% growth vs Pizza Hut: -2.6% growth) and Elmira NY (Domino's: +17.4% growth vs Pizza Hut: -6.5% growth)
In select markets, Papa John's outperforms Pizza Hut despite weaker overall growth (+3.2% vs +5.1% overall): Abilene-Sweetwater TX (Papa John's: +15.4% growth vs Pizza Hut: -5.4% growth), Atlanta GA (Papa John's leads: 38.0% share, +8.6% growth vs Pizza Hut: 28.0%, -3.5%), and Baltimore MD (Papa John's leads: 41.0% share, +7.9% growth vs Pizza Hut: 25.0%, -10.7%)
In select markets, Little Caesars outperforms Pizza Hut despite weaker overall growth (-2.1% vs +5.1% overall): Abilene-Sweetwater TX (Little Caesars: +3.9% growth vs Pizza Hut: -5.4% growth), Baltimore MD (Little Caesars: +8.3% growth vs Pizza Hut: -10.7% growth), and Billings, MT (Little Caesars: +28.6% growth vs Pizza Hut: -2.1% growth)
In select markets, Domino's outperforms Papa John's despite weaker overall growth (-5.3% vs +3.2% overall): Bakersfield CA (Domino's leads: 20.0% share, +5.3% growth vs Papa John's: 6.0%, -14.3%)
In select markets, Little Caesars outperforms Papa John's despite weaker overall growth (-2.1% vs +3.2% overall): Augusta GA (Little Caesars: +5.6% growth vs Papa John's: -3.6% growth) and Bend OR (Little Caesars leads: 37.0% share, +23.3% growth vs Papa John's: 0.0%, -100.0%)
In select markets, Domino's outperforms Little Caesars despite weaker overall growth (-5.3% vs -2.1% overall): Alpena MI (Domino's: +5.6% growth vs Little Caesars: -34.0% growth)
Domino's successfully defends market leadership positions while maintaining brand interest growth in Elmira NY (maintained 27.0% brand interest, +17.4% growth), Zanesville OH (maintained 29.0% brand interest, +16.0% growth), and Bangor ME (maintained 27.0% brand interest, +0.0% growth)
Pizza Hut successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 46.0% brand interest, +58.6% growth), Binghamton NY (maintained 43.0% brand interest, +16.2% growth), and Buffalo NY (maintained 38.0% brand interest, +15.2% growth)
Papa John's successfully defends market leadership positions while maintaining brand interest growth in Charlottesville VA (maintained 37.0% brand interest, +15.6% growth), Juneau AK (maintained 49.0% brand interest, +63.3% growth), and Charleston-Huntington WV (maintained 26.0% brand interest, +0.0% growth)
Little Caesars successfully defends market leadership positions while maintaining brand interest growth in Bend OR (maintained 37.0% brand interest, +23.3% growth), Grand Junction-Montrose CO (maintained 26.0% brand interest, +30.0% growth), and Utica NY (maintained 37.0% brand interest, +19.4% growth)