Papa John's
Integrate Papa John's's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Papa John's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
148 DMAs
42 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
40 DMAs
8 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
11 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
10 DMAs
|
Brand Insights
Brand Insights reveal Papa John's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Papa John's shows challenging performance with -0.2% average growth across 51 markets (18.3% avg brand interest), with positive growth in 13 of 51 markets
Papa John's has 2 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 23 stable markets (0-5%), and 18 declining markets
Notable high-growth markets for Papa John's include Idaho (+16.7% growth, 14.0% brand interest) and Vermont (+50.0% growth, 3.0% brand interest)
Papa John's successfully defends strong market positions while maintaining brand interest growth in Alaska (maintained 25.0% brand interest, +4.2% growth), North Carolina (maintained 26.0% brand interest, +4.0% growth), and Ohio (maintained 26.0% brand interest, +4.0% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pizza Chains industry.
For Papa John's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Papa John's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Pizza Hut demonstrates category leadership at state level with 9.4% average brand interest growth, showing exceptional performance in California (+16.7%, 28.0% brand interest), Delaware (+25.0%, 25.0% brand interest), and District of Columbia (+33.3%, 36.0% brand interest)
In high-growth state markets, Pizza Hut maintains an average brand interest of 31.8% with consistent performance across 6 markets
Pizza Hut shows strong momentum with 9.4% average brand interest growth across key state markets: District of Columbia (+33.3% growth, +9.0% brand interest), Delaware (+25.0% growth, +5.0% brand interest), and Minnesota (+23.1% growth, +6.0% brand interest)
Pizza Hut captured additional brand interest in 35 state markets, averaging +3.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Papa John's in the Pizza Chains category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
148
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 25.0% | -3.9% | +31.6% |
| Chicago IL | 3,081,097 | 15.0% | -6.3% | +36.4% |
| Philadelphia PA | 2,642,616 | 22.0% | +0.0% | +46.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 15.0% | +0.0% | +36.4% |
| Atlanta GA | 2,277,873 | 35.0% | -5.4% | +29.6% |
| Houston TX | 2,266,381 | 15.0% | -6.3% | +15.4% |
| Washington DC (Hagerstown MD) | 2,224,748 | 30.0% | -6.3% | +20.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 10.0% | +0.0% | +25.0% |
High Growth Priority
Large markets showing strong consistent growth
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 12.0% | +9.1% | +33.3% |
| Boston MA-Manchester NH | 2,206,762 | 12.0% | +9.1% | +140.0% |
| Denver CO | 1,523,659 | 15.0% | +7.1% | +36.4% |
| Salt Lake City UT | 975,902 | 15.0% | +7.1% | +36.4% |
| San Diego CA | 940,959 | 15.0% | +7.1% | +50.0% |
| San Antonio TX | 900,609 | 15.0% | +15.4% | +36.4% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 24.0% | +9.1% | +50.0% |
| Providence RI-New Bedford MA | 564,315 | 13.0% | +8.3% | +116.7% |
Maintain & Optimize
Stable markets with consistent performance
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Fresno-Visalia CA | 539,002 | 2.0% | +0.0% | +0.0% |
| Lansing MI | 221,663 | 6.0% | +0.0% | +0.0% |
| Bakersfield CA | 210,103 | 6.0% | +0.0% | +0.0% |
| Marquette MI | 74,545 | 0.0% | +0.0% | +0.0% |
| Eureka CA | 52,063 | 0.0% | +0.0% | +0.0% |
| Mankato MN | 47,507 | 23.0% | +0.0% | +0.0% |
| Ottumwa IA-Kirksville MO | 39,381 | 0.0% | +0.0% | +0.0% |
| Presque Isle ME | 23,953 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Flint-Saginaw-Bay City MI | 375,743 | 6.0% | -14.3% | -14.3% |
| Tri-Cities TN-VA | 281,792 | 23.0% | -4.2% | +0.0% |
| Monterey-Salinas CA | 197,948 | 2.0% | -60.0% | +0.0% |
| Amarillo TX | 167,518 | 4.0% | -20.0% | +0.0% |
| Palm Springs CA | 142,979 | 6.0% | -14.3% | +0.0% |
| Sioux City IA | 132,124 | 9.0% | -18.2% | +0.0% |
| Bend OR | 77,622 | 1.0% | +0.0% | -75.0% |
| Greenwood-Greenville MS | 52,998 | 3.0% | -40.0% | +0.0% |
Brand Insights
Brand Insights for Papa John's in the Pizza Chains category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Papa John's shows stable performance with 0.4% average growth across 208 markets (16.9% avg brand interest), with positive growth in 53 of 208 markets
Top performing markets for Papa John's demonstrate exceptional results in Erie PA (+83.3% growth, 22.0% brand interest, +10.0% change), Zanesville OH (+22.2% growth, 33.0% brand interest, +6.0% change), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+21.7% growth, 28.0% brand interest, +5.0% change)
Papa John's has 15 markets with high growth (>15%), 29 markets with moderate growth (5-15%), 79 stable markets (0-5%), and 85 declining markets
Notable high-growth markets for Papa John's include Baton Rouge LA (+15.0% growth, 23.0% brand interest), Bend OR (+100.0% growth, 1.0% brand interest), and Boise ID (+25.0% growth, 15.0% brand interest)
Papa John's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+21.7% growth, +5.0% gain, 28.0% current brand interest), Erie PA (+83.3% growth, +10.0% gain, 22.0% current brand interest), and Zanesville OH (+22.2% growth, +6.0% gain, 33.0% current brand interest)
Papa John's successfully defends strong market positions while maintaining brand interest growth in Baton Rouge LA (maintained 23.0% brand interest, +15.0% growth), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 28.0% brand interest, +21.7% growth), and Erie PA (maintained 22.0% brand interest, +83.3% growth)
In small markets, Papa John's shows modest growth with notable brand interest: Baton Rouge LA (+15.0% growth, 23.0% brand interest) and Bend OR (+100.0% growth, 1.0% brand interest)
Papa John's maintains dominant market position with >35% brand interest in key markets: Baltimore MD (38.0% brand interest, +0.0% growth) and Lafayette IN (36.0% brand interest, +12.5% growth)
Papa John's achieves significant brand interest gains in Baton Rouge LA (+3.0% brand interest growth, now at 23.0%), Boise ID (+3.0% brand interest growth, now at 15.0%), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+5.0% brand interest growth, now at 28.0%)
Papa John's shows accelerating brand interest growth in Bend OR (+100.0% growth, 1.0% brand interest) and Boise ID (+25.0% growth, 15.0% brand interest)
Papa John's demonstrates emerging brand interest strength in Bend OR (+100.0% growth, 1.0% brand interest) and Boise ID (+25.0% growth, 15.0% brand interest)
Papa John's maintains stable brand interest performance in mature markets: Augusta GA (-4.0% growth, 24.0% brand interest) and Champaign & Springfield-Decatur IL (-3.3% growth, 29.0% brand interest)
Papa John's faces growth challenges in historically strong markets: Atlanta GA (-5.4% growth, 35.0% brand interest) and Bowling Green KY (-5.9% growth, 32.0% brand interest)
Papa John's performance in major markets: Atlanta GA (-5.4% growth, 35.0% brand interest, 2.7M TVHH), Charlotte NC (-3.6% growth, 27.0% brand interest, 1.3M TVHH), and Chicago IL (-6.2% growth, 15.0% brand interest, 3.6M TVHH)
Papa John's shows positive brand interest growth in markets representing 22.8% of total TVHH coverage
Papa John's maintains strong brand interest positions (>30% share) in key markets: Atlanta GA (35.0% brand interest, -2.0% change), Augusta GA (24.0% brand interest, -1.0% change), and Birmingham AL (21.0% brand interest, -2.0% change)
Competitive Insights
Competitive Insights showcase how Papa John's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Papa John's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Papa John's can focus its competitive strategy.
Pizza Hut demonstrates category leadership at dma level with 10.5% average brand interest growth, showing exceptional performance in Alpena MI (+64.3%, 46.0% brand interest), Baltimore MD (+19.2%, 31.0% brand interest), and Bangor ME (+16.7%, 49.0% brand interest)
In high-growth dma markets, Pizza Hut maintains an average brand interest of 32.5% with consistent performance across 42 markets
Pizza Hut shows strong momentum with 10.5% average brand interest growth across key dma markets: Eureka CA (+100.0% growth, +11.0% brand interest), Alpena MI (+64.3% growth, +18.0% brand interest), and Utica NY (+37.0% growth, +10.0% brand interest)
Pizza Hut captured additional brand interest in 154 dma markets, averaging +4.0% brand interest growth in key growth dma
In direct competition, Pizza Hut outperforms Papa John's with 21.9 percentage point brand interest advantage across 208 shared markets: Burlington VT-Plattsburgh NY (gap: 29.0% brand interest, 3.0% growth), Erie PA (gap: 3.0% brand interest, 87.2% growth), and Jackson TN (gap: 25.0% brand interest, 42.8% growth)
In select markets, Little Caesars outperforms Domino's despite weaker overall growth (-3.9% vs -8.0% overall): Albany-Schenectady-Troy NY (Little Caesars: +15.4% growth vs Domino's: -7.9% growth)
In select markets, Domino's outperforms Pizza Hut despite weaker overall growth (-8.0% vs +10.5% overall): Mankato MN (Domino's: +7.4% growth vs Pizza Hut: -3.0% growth) and Presque Isle ME (Domino's: +31.4% growth vs Pizza Hut: -16.9% growth)
In select markets, Papa John's outperforms Pizza Hut despite weaker overall growth (+0.4% vs +10.5% overall): Erie PA (Papa John's: +83.3% growth vs Pizza Hut: -3.9% growth) and Jackson TN (Papa John's: +37.5% growth vs Pizza Hut: -5.3% growth)
In select markets, Little Caesars outperforms Pizza Hut despite weaker overall growth (-3.9% vs +10.5% overall): Burlington VT-Plattsburgh NY (Little Caesars: +5.6% growth vs Pizza Hut: -3.0% growth) and Jackson TN (Little Caesars: +13.0% growth vs Pizza Hut: -5.3% growth)
In select markets, Domino's outperforms Papa John's despite weaker overall growth (-8.0% vs +0.4% overall): Alexandria LA (Domino's leads: 15.0% share, +15.4% growth vs Papa John's: 12.0%, -14.3%)
In select markets, Little Caesars outperforms Papa John's despite weaker overall growth (-3.9% vs +0.4% overall): Albany-Schenectady-Troy NY (Little Caesars leads: 15.0% share, +15.4% growth vs Papa John's: 10.0%, -23.1%) and Albuquerque-Santa Fe NM (Little Caesars leads: 24.0% share, +4.3% growth vs Papa John's: 11.0%, -8.3%)
In select markets, Domino's outperforms Little Caesars despite weaker overall growth (-8.0% vs -3.9% overall): Alexandria LA (Domino's: +15.4% growth vs Little Caesars: -10.0% growth)
Domino's successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 26.0% brand interest, +18.2% growth), Presque Isle ME (maintained 46.0% brand interest, +31.4% growth), and Honolulu HI (maintained 25.0% brand interest, +4.2% growth)
Pizza Hut successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 46.0% brand interest, +64.3% growth), Baltimore MD (maintained 31.0% brand interest, +19.2% growth), and Bangor ME (maintained 49.0% brand interest, +16.7% growth)
Papa John's successfully defends market leadership positions while maintaining brand interest growth in Baton Rouge LA (maintained 23.0% brand interest, +15.0% growth), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 28.0% brand interest, +21.7% growth), and Erie PA (maintained 22.0% brand interest, +83.3% growth)
Little Caesars successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 24.0% brand interest, +4.3% growth), Chico-Redding CA (maintained 63.0% brand interest, +3.3% growth), and Minot-Bismarck-Dickinson(Williston) ND (maintained 25.0% brand interest, +4.2% growth)