Company
NBC
Industry
Streaming
Related Brands

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What is BrandStack?

BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).

For Peacock, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 204 Top Market Areas (TMAs), 204 Opportunity Market Areas (OMAs), 0 Competitive Marketing Areas (CMAs) and Peacock specific insights that are actionable, measureable and insightful.

Explore a preview of BrandStack's comprehensive brand intelligence dataset of Peacock below and see how your teams and campaigns can benefit from it.



Peacock and Streaming

Brand Analytics



Top Market Areas (TMAs)

204 areas for Q2 2023

Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.

In this case, BrandStack algorithms indicate Peacock has 204 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
Region Markets
United States Springdale, Waterbury, Columbus, Provo, Coral Gables
Arizona Coolidge, Gold Canyon, Rio Rico, Florence, Lake Havasu City
California Moss Landing, Lompoc, Imperial, Knights Landing, Westmont, Turlock, Hawthorne, South Lake Tahoe
Colorado Eckley, Edwards, Cortez, Gypsum, Loveland
Connecticut Ellington, Bethany, Cheshire, Madison, Montville, Bethel, Vernon, New Britain

Opportunity Market Areas (OMAs)

204 areas for Q2 2023

Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.

BrandStack algorithms indicate Peacock has 204 areas for Q2 2023.
Region Markets
United States Hamilton Township, West Valley City, Lancaster, Ogden, Albany
Arizona Surprise, Flagstaff, Picture Rocks, Oro Valley, Sun City
California Corona, Perris, Hanford, Merced, Villa Park, South Whittier, Tulare, Santa Fe Springs
Colorado Wellington, Roxborough Park, Estes Park, Evans, Montrose
Connecticut Suffield, Simsbury, Berlin, Seymour, Darien, Norwich, Wilton, Rocky Hill

Brand Insights

Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.

For Peacock, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Peacock.
Peacock saw 88.78% more brand interest in these areas (Eckley, Edwards, Cortez, Gypsum and Loveland) compared to the overall Colorado region.
88.78
Peacock saw high brand interest in these areas in Hawaii: Hawaiian Paradise Park, Lihue, Wailea-Makena, Ewa Villages and Wailuku. Overall, these regions saw 80.58% more brand interest than the overall Hawaii region.
80.58
Peacock saw 65.53% more brand interest in these areas (Brighton, LaFollette, Harrogate, White House and Lafayette) compared to the overall Tennessee region.
65.53
Peacock saw high brand interest in these areas in Washington: Selah, Camano Island, Ephrata, Deer Park and Sunnyside. Overall, these regions saw 64.49% more brand interest than the overall Washington region.
64.49

Competitive Insights

Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.

For Peacock, we generated benchmarked insights across competitive brands in the Streaming vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.

Top Market Areas (TMAs) Entire List

204 areas for Q2 2023

Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.

In this case, BrandStack algorithms indicate Peacock has 204 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
Region Markets
United States Springdale, Waterbury, Columbus, Provo, Coral Gables
Arizona Coolidge, Gold Canyon, Rio Rico, Florence, Lake Havasu City
California Moss Landing, Lompoc, Imperial, Knights Landing, Westmont, Turlock, Hawthorne, South Lake Tahoe
Colorado Eckley, Edwards, Cortez, Gypsum, Loveland
Connecticut Ellington, Bethany, Cheshire, Madison, Montville, Bethel, Vernon, New Britain
Delaware Bridgeville, Bethany Beach, Saint Georges, Delaware City, Woodside East, Lewes, Frankford, Edgemoor
Florida Sarasota Springs, Lely Resort, South Bradenton, Country Club, Bartow, Doral, University Park, Pinecrest
Georgia Statham, Trion, Bethlehem, Jackson, Moultrie, Cairo, Whitemarsh Island, Douglas
Hawaii Hawaiian Paradise Park, Lihue, Wailea-Makena, Ewa Villages, Wailuku
Idaho Jerome, Ammon, Blackfoot, Hailey, Iona
Illinois Minooka, Centralia, Muscatine, Villa Park, LaSalle, Clinton, Crete, Round Lake Beach
Indiana Whiting, Nappanee, Bristol, Georgetown, Plymouth
Maryland Russett, Ferndale, Mount Airy, Perry Hall, Port Deposit
Massachusetts North Adams, Hadley, Harwich, Sudbury, Clinton, Attleboro, East Longmeadow, Concord
Michigan Bangor Charter Township, Saint Johns, Berlin Charter Township, Pennfield Charter Township, Orchard Lake Village, Ionia, Clio, Cadillac
Minnesota Cold Spring, Hibbing, Albert Lea, Austin, Rock Creek
Missouri Jefferson City, Berkeley, Warrenton, Troy, Smithville
Montana Four Corners, Darby, Stevensville, Anaconda, Billings
Nebraska South Sioux City, Lexington, Norfolk, Grand Island, La Vista
Nevada Incline Village, Whitney, Summerlin South, Mount Charleston, Carson City, Dayton, Goldfield, Pahrump
New Jersey Hazlet, Chester, Maywood, Mount Olive Township, Roselle Park, Ridgefield Park, Barnegat Township, Long Branch
New Mexico Shiprock, Sunland Park, University Park, Anthony, Corrales, Roswell, Los Lunas, Alamogordo
North Carolina Rex, Kill Devil Hills, Bunn, Falcon, Pikeville, Elkin, Mount Holly, Yanceyville
Ohio East Liverpool, Coshocton, Mount Carmel, Galion, Trenton, Harrison, Shelby, Conneaut
Oregon Milton-Freewater, Clackamas, Aloha, La Pine, Milwaukie
Pennsylvania Quarryville, Elim, Lake Heritage, Natrona Heights, Lehighton
Rhode Island Scituate, Richmond, East Greenwich, Glocester, Johnston, North Kingstown, Burrillville, Smithfield
South Carolina Lake Wylie, Graniteville, Parker, Homeland Park, Berea
Tennessee Brighton, LaFollette, Harrogate, White House, Lafayette
Texas Hudson, Gilmer, Canyon, Combes, Haltom City
Utah Magna, Brigham City, Layton, Lindon, Springville
Virginia Gate City, Big Stone Gap, Timberlake, Matoaca, Powhatan
Washington Selah, Camano Island, Ephrata, Deer Park, Sunnyside
Wisconsin Wisconsin Dells, McFarland, Eagle Lake, Delavan, Lake Hallie

Opportunity Market Areas (OMAs) Entire List

204 areas for Q2 2023

Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.

BrandStack algorithms indicate Peacock has 204 areas for Q2 2023.
Region Markets
United States Hamilton Township, West Valley City, Lancaster, Ogden, Albany
Arizona Surprise, Flagstaff, Picture Rocks, Oro Valley, Sun City
California Corona, Perris, Hanford, Merced, Villa Park, South Whittier, Tulare, Santa Fe Springs
Colorado Wellington, Roxborough Park, Estes Park, Evans, Montrose
Connecticut Suffield, Simsbury, Berlin, Seymour, Darien, Norwich, Wilton, Rocky Hill
Delaware Millsboro, Kent Acres, Elsinboro, Blades, Dover, Milton, Georgetown, Ellendale
Florida Margate, Goldenrod, Apollo Beach, Brent, Greenacres, New Port Richey East, Estero, Kathleen
Georgia Scottdale, Cedartown, Waynesboro, Jasper, Hiram, Wilmington Island, Bolingbroke, Hephzibah
Hawaii Honolulu, Village Park, Waimalu, Kaanapali, Schofield Barracks
Idaho Moscow, Idaho Falls, Kuna, Pocatello, Meridian
Illinois Glen Ellyn, Danville, Morris, Lincoln, River Forest, La Grange, Roscoe, Pontiac
Indiana Dyer, New Haven, Salem, Batesville, Wabash
Maryland Chillum, Edgewater, Cumberland, Middle River, Lutherville-Timonium
Massachusetts Brookline, Bridgewater, Lynnfield, East Bridgewater, Belchertown, Leicester, Easthampton, Greenfield
Michigan Albion, Emmett charter Township, Mount Clemens, Port Huron, Lowell charter Township, Muskegon charter Township, Eaton Rapids, Niles
Minnesota Bemidji, Princeton, Richfield, Hugo, Buffalo
Missouri Woodson Terrace, Webb City, Holts Summit, Saint Robert, West Plains
Montana Evergreen, Kalispell, Whitefish, Lockwood, Great Falls
Nebraska Beatrice, Lincoln, North Platte, Bellevue, Hastings
Nevada Reno, Spring Valley, Henderson, Enterprise, Sun Valley, Paradise, Fernley, Sparks
New Jersey Sayreville, Saddle Brook, Bridgeton, Green Brook Township, Andover Township, Stratford, North Arlington, Berlin
New Mexico Taos, Rio Rancho, Hobbs, Aztec, Los Alamos, Clovis, Carnuel, Carlsbad
North Carolina Siler City, Boone, South Rosemary, Washington, Lenoir, Beulaville, Murrayville, Saxapahaw
Ohio Lorain, Lakewood, Marion, Ravenna, Stow, Oakwood, Bexley, Green Springs
Oregon Grants Pass, Four Corners, Prineville, Ontario, Altamont
Pennsylvania Harrisburg, Rural Valley, Honesdale, North Versailles, Tobyhanna
Rhode Island Bristol, Pawtucket, Cranston, East Providence, South Kingstown, Warren, Barrington, Coventry
South Carolina Oak Grove, Hardeeville, Rock Hill, Elgin, Lugoff
Tennessee Brownsville, Ooltewah, Madisonville, Mount Juliet, Franklin
Texas Borger, Glenn Heights, Duncanville, Galveston, Corsicana
Utah Snyderville, Wellington, Washington, Highland, Payson
Virginia Vinton, West Falls Church, Marion, Gloucester Point, Mount Vernon
Washington Moses Lake, West Richland, Aberdeen Gardens, White Center, Kamilche
Wisconsin Harrison, Delafield, Plover, Plymouth, Beaver Dam

Competitive Market Areas (CMAs) Entire List

0 areas for Q2 2023

Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.

In this case, our algorithms indicate Peacock have 0 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
Region Markets

Top Brand Insights

Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.

For Peacock, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Peacock.
Peacock saw 88.78% more brand interest in these areas (Eckley, Edwards, Cortez, Gypsum and Loveland) compared to the overall Colorado region.
88.78
Peacock saw high brand interest in these areas in Hawaii: Hawaiian Paradise Park, Lihue, Wailea-Makena, Ewa Villages and Wailuku. Overall, these regions saw 80.58% more brand interest than the overall Hawaii region.
80.58
Peacock saw 65.53% more brand interest in these areas (Brighton, LaFollette, Harrogate, White House and Lafayette) compared to the overall Tennessee region.
65.53
Peacock saw high brand interest in these areas in Washington: Selah, Camano Island, Ephrata, Deer Park and Sunnyside. Overall, these regions saw 64.49% more brand interest than the overall Washington region.
64.49
Peacock saw high brand interest in these areas in New Mexico: Shiprock, Sunland Park, University Park, Anthony, Corrales, Roswell, Los Lunas and Alamogordo. Overall, these regions saw 57.29% more brand interest than the overall New Mexico region.
57.29
Peacock saw relatively higher brand interest in Jerome, Ammon, Blackfoot, Hailey and Iona across Idaho - specifically 56.8% more brand interest than the overall Idaho region.
56.8
Peacock saw high brand interest in these areas in Rhode Island: Scituate, Richmond, East Greenwich, Glocester, Johnston, North Kingstown, Burrillville and Smithfield. Overall, these regions saw 55.96% more brand interest than the overall Rhode Island region.
55.96
Peacock saw 54.28% more brand interest in these areas (Whiting, Nappanee, Bristol, Georgetown and Plymouth) compared to the overall Indiana region.
54.28
Peacock saw high brand interest in these areas in Wisconsin: Wisconsin Dells, McFarland, Eagle Lake, Delavan and Lake Hallie. Overall, these regions saw 52.76% more brand interest than the overall Wisconsin region.
52.76
For more extensive list of brand insights for Peacock and other brands, please connect with us to see how you can get started with BrandStack.

Competitive Insights

Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.

For Peacock, we generated benchmarked insights across competitive brands in the Streaming vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For more extensive list of competitive insights for Peacock and other brands, please connect with us to see how you can get started with BrandStack.
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