Pizza Hut
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Pizza Hut, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
65 DMAs
16 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
141 DMAs
34 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
3 DMAs
|
Brand Insights
Brand Insights reveal Pizza Hut’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Pizza Hut shows strong performance with 9.4% average growth across 51 markets (34.9% avg brand interest), with positive growth in 47 of 51 markets
Top performing markets for Pizza Hut demonstrate exceptional results in District of Columbia (+33.3% growth, 36.0% brand interest, +9.0% change), Delaware (+25.0% growth, 25.0% brand interest, +5.0% change), and Minnesota (+23.1% growth, 32.0% brand interest, +6.0% change)
Pizza Hut has 6 markets with high growth (>15%), 31 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 1 declining market
Notable high-growth markets for Pizza Hut include California (+16.7% growth, 28.0% brand interest), Delaware (+25.0% growth, 25.0% brand interest), and District of Columbia (+33.3% growth, 36.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pizza Chains industry.
For Pizza Hut, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Pizza Hut, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Pizza Hut demonstrates category leadership at state level with 9.4% average brand interest growth, showing exceptional performance in California (+16.7%, 28.0% brand interest), Delaware (+25.0%, 25.0% brand interest), and District of Columbia (+33.3%, 36.0% brand interest)
In high-growth state markets, Pizza Hut maintains an average brand interest of 31.8% with consistent performance across 6 markets
Pizza Hut shows strong momentum with 9.4% average brand interest growth across key state markets: District of Columbia (+33.3% growth, +9.0% brand interest), Delaware (+25.0% growth, +5.0% brand interest), and Minnesota (+23.1% growth, +6.0% brand interest)
Pizza Hut captured additional brand interest in 35 state markets, averaging +3.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Pizza Hut in the Pizza Chains category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
65
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 18.0% | +0.0% | +38.5% |
| Phoenix AZ | 1,818,040 | 32.0% | +3.2% | +23.1% |
| Denver CO | 1,523,659 | 34.0% | +3.0% | +41.7% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 37.0% | +5.7% | +32.1% |
| Pittsburgh PA | 998,699 | 41.0% | +0.0% | +32.3% |
| Kansas City MO | 866,618 | 53.0% | +6.0% | +12.8% |
| Albuquerque-Santa Fe NM | 612,638 | 37.0% | +5.7% | +32.1% |
| Wilkes Barre-Scranton PA | 501,832 | 36.0% | +5.9% | +63.6% |
High Growth Priority
Large markets showing strong consistent growth
141
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 30.0% | +11.1% | +66.7% |
| Los Angeles CA | 4,962,377 | 33.0% | +17.9% | +37.5% |
| Chicago IL | 3,081,097 | 27.0% | +22.7% | +42.1% |
| Philadelphia PA | 2,642,616 | 34.0% | +13.3% | +47.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 39.0% | +8.3% | +25.8% |
| Atlanta GA | 2,277,873 | 31.0% | +10.7% | +34.8% |
| Houston TX | 2,266,381 | 40.0% | +17.7% | +42.9% |
| Washington DC (Hagerstown MD) | 2,224,748 | 32.0% | +18.5% | +52.4% |
Maintain & Optimize
Stable markets with consistent performance
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Ft. Wayne IN | 242,556 | 52.0% | +2.0% | +0.0% |
| Juneau AK | 22,882 | 0.0% | +0.0% | +0.0% |
| Glendive MT | 3,332 | 100.0% | +0.0% | +0.0% |
Brand Insights
Brand Insights for Pizza Hut in the Pizza Chains category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Pizza Hut shows strong performance with 10.5% average growth across 208 markets (37.4% avg brand interest), with positive growth in 184 of 208 markets
Top performing markets for Pizza Hut demonstrate exceptional results in Eureka CA (+100.0% growth, 22.0% brand interest, +11.0% change), Alpena MI (+64.3% growth, 46.0% brand interest, +18.0% change), and Utica NY (+37.0% growth, 37.0% brand interest, +10.0% change)
Pizza Hut has 42 markets with high growth (>15%), 113 markets with moderate growth (5-15%), 48 stable markets (0-5%), and 5 declining markets
Notable high-growth markets for Pizza Hut include Alpena MI (+64.3% growth, 46.0% brand interest), Baltimore MD (+19.2% growth, 31.0% brand interest), and Bangor ME (+16.7% growth, 49.0% brand interest)
Pizza Hut demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+64.3% growth, +18.0% gain, 46.0% current brand interest), Baltimore MD (+19.2% growth, +5.0% gain, 31.0% current brand interest), and Bangor ME (+16.7% growth, +7.0% gain, 49.0% current brand interest)
Pizza Hut successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 46.0% brand interest, +64.3% growth), Baltimore MD (maintained 31.0% brand interest, +19.2% growth), and Bangor ME (maintained 49.0% brand interest, +16.7% growth)
In large markets, Pizza Hut shows strong growth with moderate brand interest: Baltimore MD (+19.2% growth, 31.0% brand interest) and Chicago IL (+22.7% growth, 27.0% brand interest)
In medium markets, Pizza Hut shows strong growth with moderate brand interest: Birmingham AL (+22.6% growth, 38.0% brand interest) and Cincinnati OH (+15.0% growth, 23.0% brand interest)
In small markets, Pizza Hut shows strong growth with moderate brand interest: Alpena MI (+64.3% growth, 46.0% brand interest) and Bangor ME (+16.7% growth, 49.0% brand interest)
Pizza Hut maintains consistent performance with steady growth and stable brand interest across 35% of markets, exemplified by Cincinnati OH (+15.0% growth, +3.0% brand interest), Abilene-Sweetwater TX (+5.6% growth, +2.0% brand interest), and Albuquerque-Santa Fe NM (+5.7% growth, +2.0% brand interest)
Pizza Hut maintains dominant market position with >35% brand interest in key markets: Alpena MI (46.0% brand interest, +64.3% growth), Bangor ME (49.0% brand interest, +16.7% growth), and Beaumont-Port Arthur TX (36.0% brand interest, +16.1% growth)
Pizza Hut achieves significant brand interest gains in Alpena MI (+18.0% brand interest growth, now at 46.0%), Baltimore MD (+5.0% brand interest growth, now at 31.0%), and Bangor ME (+7.0% brand interest growth, now at 49.0%)
Pizza Hut shows accelerating brand interest growth in Alpena MI (+64.3% growth, 46.0% brand interest) and Baltimore MD (+19.2% growth, 31.0% brand interest)
Pizza Hut demonstrates emerging brand interest strength in Chico-Redding CA (+28.6% growth, 9.0% brand interest) and Detroit MI (+33.3% growth, 16.0% brand interest)
Pizza Hut maintains stable brand interest performance in mature markets: Burlington VT-Plattsburgh NY (-3.0% growth, 32.0% brand interest) and Erie PA (-3.9% growth, 25.0% brand interest)
Pizza Hut faces growth challenges in historically strong markets: Burlington VT-Plattsburgh NY (-3.0% growth, 32.0% brand interest) and Jackson TN (-5.3% growth, 36.0% brand interest)
Competitive Insights
Competitive Insights showcase how Pizza Hut performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Pizza Hut can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Pizza Hut can focus its competitive strategy.
Pizza Hut demonstrates category leadership at dma level with 10.5% average brand interest growth, showing exceptional performance in Alpena MI (+64.3%, 46.0% brand interest), Baltimore MD (+19.2%, 31.0% brand interest), and Bangor ME (+16.7%, 49.0% brand interest)
In high-growth dma markets, Pizza Hut maintains an average brand interest of 32.5% with consistent performance across 42 markets
Pizza Hut shows strong momentum with 10.5% average brand interest growth across key dma markets: Eureka CA (+100.0% growth, +11.0% brand interest), Alpena MI (+64.3% growth, +18.0% brand interest), and Utica NY (+37.0% growth, +10.0% brand interest)
Pizza Hut captured additional brand interest in 154 dma markets, averaging +4.0% brand interest growth in key growth dma
In direct competition, Pizza Hut outperforms Papa John's with 21.9 percentage point brand interest advantage across 208 shared markets: Burlington VT-Plattsburgh NY (gap: 29.0% brand interest, 3.0% growth), Erie PA (gap: 3.0% brand interest, 87.2% growth), and Jackson TN (gap: 25.0% brand interest, 42.8% growth)
In select markets, Little Caesars outperforms Domino's despite weaker overall growth (-3.9% vs -8.0% overall): Albany-Schenectady-Troy NY (Little Caesars: +15.4% growth vs Domino's: -7.9% growth)
In select markets, Domino's outperforms Pizza Hut despite weaker overall growth (-8.0% vs +10.5% overall): Mankato MN (Domino's: +7.4% growth vs Pizza Hut: -3.0% growth) and Presque Isle ME (Domino's: +31.4% growth vs Pizza Hut: -16.9% growth)
In select markets, Papa John's outperforms Pizza Hut despite weaker overall growth (+0.4% vs +10.5% overall): Erie PA (Papa John's: +83.3% growth vs Pizza Hut: -3.9% growth) and Jackson TN (Papa John's: +37.5% growth vs Pizza Hut: -5.3% growth)
In select markets, Little Caesars outperforms Pizza Hut despite weaker overall growth (-3.9% vs +10.5% overall): Burlington VT-Plattsburgh NY (Little Caesars: +5.6% growth vs Pizza Hut: -3.0% growth) and Jackson TN (Little Caesars: +13.0% growth vs Pizza Hut: -5.3% growth)
In select markets, Domino's outperforms Papa John's despite weaker overall growth (-8.0% vs +0.4% overall): Alexandria LA (Domino's leads: 15.0% share, +15.4% growth vs Papa John's: 12.0%, -14.3%)
In select markets, Little Caesars outperforms Papa John's despite weaker overall growth (-3.9% vs +0.4% overall): Albany-Schenectady-Troy NY (Little Caesars leads: 15.0% share, +15.4% growth vs Papa John's: 10.0%, -23.1%) and Albuquerque-Santa Fe NM (Little Caesars leads: 24.0% share, +4.3% growth vs Papa John's: 11.0%, -8.3%)
In select markets, Domino's outperforms Little Caesars despite weaker overall growth (-8.0% vs -3.9% overall): Alexandria LA (Domino's: +15.4% growth vs Little Caesars: -10.0% growth)
Domino's successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 26.0% brand interest, +18.2% growth), Presque Isle ME (maintained 46.0% brand interest, +31.4% growth), and Honolulu HI (maintained 25.0% brand interest, +4.2% growth)
Pizza Hut successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 46.0% brand interest, +64.3% growth), Baltimore MD (maintained 31.0% brand interest, +19.2% growth), and Bangor ME (maintained 49.0% brand interest, +16.7% growth)
Papa John's successfully defends market leadership positions while maintaining brand interest growth in Baton Rouge LA (maintained 23.0% brand interest, +15.0% growth), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 28.0% brand interest, +21.7% growth), and Erie PA (maintained 22.0% brand interest, +83.3% growth)
Little Caesars successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 24.0% brand interest, +4.3% growth), Chico-Redding CA (maintained 63.0% brand interest, +3.3% growth), and Minot-Bismarck-Dickinson(Williston) ND (maintained 25.0% brand interest, +4.2% growth)