Pizza Hut
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Pizza Hut, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
121 DMAs
29 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
85 DMAs
21 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
3 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
2 DMAs
|
Brand Insights
Brand Insights reveal Pizza Hut’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Pizza Hut shows stable performance with 4.3% average growth across 51 markets (34.0% avg brand interest), with positive growth in 38 of 51 markets
Top performing markets for Pizza Hut demonstrate exceptional results in Delaware (+19.1% growth, 25.0% brand interest, +4.0% change), Nevada (+13.9% growth, 41.0% brand interest, +5.0% change), and Kentucky (+12.0% growth, 28.0% brand interest, +3.0% change)
Pizza Hut has 1 market with high growth (>15%), 22 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 7 declining markets
Notable high-growth markets for Pizza Hut include Delaware (+19.1% growth, 25.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pizza Chains industry.
For Pizza Hut, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Pizza Hut, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Papa John's demonstrates category leadership at state level with 6.8% average brand interest growth, showing exceptional performance in Alaska (+16.7%, 28.0% brand interest), Connecticut (+28.6%, 18.0% brand interest), and Illinois (+16.7%, 21.0% brand interest)
In high-growth state markets, Papa John's maintains an average brand interest of 17.3% with consistent performance across 7 markets
Papa John's shows strong momentum with 6.8% average brand interest growth across key state markets: Vermont (+100.0% growth, +2.0% brand interest), Connecticut (+28.6% growth, +4.0% brand interest), and Massachusetts (+20.0% growth, +2.0% brand interest)
Papa John's captured additional brand interest in 27 state markets, averaging +1.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Pizza Hut in the Pizza Chains category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
121
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 31.0% | -3.1% | +40.9% |
| Dallas-Ft. Worth TX | 2,585,309 | 38.0% | +2.7% | +26.7% |
| Atlanta GA | 2,277,873 | 28.0% | -3.5% | +16.7% |
| Houston TX | 2,266,381 | 35.0% | -2.8% | +29.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 29.0% | +3.6% | +38.1% |
| Boston MA-Manchester NH | 2,206,762 | 19.0% | +5.6% | +58.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 18.0% | +0.0% | +28.6% |
| Phoenix AZ | 1,818,040 | 32.0% | +3.2% | +28.0% |
High Growth Priority
Large markets showing strong consistent growth
85
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 28.0% | +7.7% | +64.7% |
| Los Angeles CA | 4,962,377 | 31.0% | +6.9% | +34.8% |
| Chicago IL | 3,081,097 | 26.0% | +8.3% | +23.8% |
| Seattle-Tacoma WA | 1,798,974 | 31.0% | +10.7% | +47.6% |
| Denver CO | 1,523,659 | 35.0% | +6.1% | +29.6% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 27.0% | +8.0% | +28.6% |
| Charlotte NC | 1,124,890 | 35.0% | +6.1% | +34.6% |
| Portland OR | 1,086,232 | 29.0% | +16.0% | +52.6% |
Maintain & Optimize
Stable markets with consistent performance
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Meridian MS | 55,267 | 45.0% | +2.3% | +2.3% |
| Juneau AK | 22,882 | 0.0% | +0.0% | +0.0% |
| Glendive MT | 3,332 | 100.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Madison WI | 386,495 | 56.0% | -1.8% | +3.7% |
| Ft. Wayne IN | 242,556 | 53.0% | -3.6% | +3.9% |
Brand Insights
Brand Insights for Pizza Hut in the Pizza Chains category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Pizza Hut shows strong performance with 5.1% average growth across 210 markets (36.5% avg brand interest), with positive growth in 144 of 210 markets
Top performing markets for Pizza Hut demonstrate exceptional results in Alpena MI (+58.6% growth, 46.0% brand interest, +17.0% change), Eureka CA (+42.9% growth, 20.0% brand interest, +6.0% change), and Lansing MI (+22.7% growth, 27.0% brand interest, +5.0% change)
Pizza Hut has 14 markets with high growth (>15%), 87 markets with moderate growth (5-15%), 82 stable markets (0-5%), and 27 declining markets
Notable high-growth markets for Pizza Hut include Alpena MI (+58.6% growth, 46.0% brand interest), Binghamton NY (+16.2% growth, 43.0% brand interest), and Buffalo NY (+15.2% growth, 38.0% brand interest)
Pizza Hut demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+58.6% growth, +17.0% gain, 46.0% current brand interest), Binghamton NY (+16.2% growth, +6.0% gain, 43.0% current brand interest), and Buffalo NY (+15.2% growth, +5.0% gain, 38.0% current brand interest)
Pizza Hut successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 46.0% brand interest, +58.6% growth), Binghamton NY (maintained 43.0% brand interest, +16.2% growth), and Buffalo NY (maintained 38.0% brand interest, +15.2% growth)
In large markets, Pizza Hut shows modest growth with notable brand interest: Portland OR (+16.0% growth, 29.0% brand interest) and Dallas-Ft. Worth TX (+2.7% growth, 38.0% brand interest)
In medium markets, Pizza Hut shows modest growth with moderate brand interest: Buffalo NY (+15.2% growth, 38.0% brand interest) and Greenville-Spartanburg SC-Asheville NC-Anderson SC (+20.0% growth, 30.0% brand interest)
In small markets, Pizza Hut shows strong growth with moderate brand interest: Alpena MI (+58.6% growth, 46.0% brand interest) and Binghamton NY (+16.2% growth, 43.0% brand interest)
Pizza Hut maintains consistent performance with steady growth and stable brand interest across 32% of markets, exemplified by Albany-Schenectady-Troy NY (+5.4% growth, +2.0% brand interest), Albuquerque-Santa Fe NM (+5.3% growth, +2.0% brand interest), and Alexandria LA (+5.8% growth, +3.0% brand interest)
Pizza Hut achieves significant brand interest gains in Alpena MI (+17.0% brand interest growth, now at 46.0%) and Binghamton NY (+6.0% brand interest growth, now at 43.0%)
Pizza Hut shows accelerating brand interest growth in Alpena MI (+58.6% growth, 46.0% brand interest) and Binghamton NY (+16.2% growth, 43.0% brand interest)
Pizza Hut demonstrates emerging brand interest strength in Flint-Saginaw-Bay City MI (+18.8% growth, 19.0% brand interest) and Chico-Redding CA (+12.5% growth, 9.0% brand interest)
Pizza Hut maintains stable brand interest performance in mature markets: Atlanta GA (-3.5% growth, 28.0% brand interest) and Billings, MT (-2.1% growth, 46.0% brand interest)
Pizza Hut faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-5.4% growth, 35.0% brand interest) and Atlanta GA (-3.5% growth, 28.0% brand interest)
Pizza Hut performance in major markets: Atlanta GA (-3.5% growth, 28.0% brand interest, 2.7M TVHH), Baltimore MD (-10.7% growth, 25.0% brand interest, 1.1M TVHH), and Houston TX (-2.8% growth, 35.0% brand interest, 2.7M TVHH)
Competitive Insights
Competitive Insights showcase how Pizza Hut performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Pizza Hut can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Pizza Hut can focus its competitive strategy.
Pizza Hut demonstrates category leadership at dma level with 5.1% average brand interest growth, showing exceptional performance in Alpena MI (+58.6%, 46.0% brand interest), Binghamton NY (+16.2%, 43.0% brand interest), and Buffalo NY (+15.2%, 38.0% brand interest)
In high-growth dma markets, Pizza Hut maintains an average brand interest of 31.6% with consistent performance across 14 markets
Pizza Hut shows strong momentum with 5.1% average brand interest growth across key dma markets: Alpena MI (+58.6% growth, +17.0% brand interest), Eureka CA (+42.9% growth, +6.0% brand interest), and Lansing MI (+22.7% growth, +5.0% brand interest)
Pizza Hut captured additional brand interest in 100 dma markets, averaging +3.2% brand interest growth in key growth dma
In direct competition, Pizza Hut outperforms Papa John's with 20.7 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 20.0% brand interest, 20.8% growth), Atlanta GA (gap: 10.0% brand interest, 12.0% growth), and Baltimore MD (gap: 16.0% brand interest, 18.6% growth)
In select markets, Little Caesars outperforms Domino's despite weaker overall growth (-2.1% vs -5.3% overall): Abilene-Sweetwater TX (Little Caesars leads: 27.0% share, +3.9% growth vs Domino's: 23.0%, -4.2%) and Albany GA (Little Caesars leads: 22.0% share, +4.8% growth vs Domino's: 17.0%, -15.0%)
In select markets, Domino's outperforms Pizza Hut despite weaker overall growth (-5.3% vs +5.1% overall): Butte-Bozeman MT (Domino's: +10.7% growth vs Pizza Hut: -2.6% growth) and Elmira NY (Domino's: +17.4% growth vs Pizza Hut: -6.5% growth)
In select markets, Papa John's outperforms Pizza Hut despite weaker overall growth (+3.2% vs +5.1% overall): Abilene-Sweetwater TX (Papa John's: +15.4% growth vs Pizza Hut: -5.4% growth), Atlanta GA (Papa John's leads: 38.0% share, +8.6% growth vs Pizza Hut: 28.0%, -3.5%), and Baltimore MD (Papa John's leads: 41.0% share, +7.9% growth vs Pizza Hut: 25.0%, -10.7%)
In select markets, Little Caesars outperforms Pizza Hut despite weaker overall growth (-2.1% vs +5.1% overall): Abilene-Sweetwater TX (Little Caesars: +3.9% growth vs Pizza Hut: -5.4% growth), Baltimore MD (Little Caesars: +8.3% growth vs Pizza Hut: -10.7% growth), and Billings, MT (Little Caesars: +28.6% growth vs Pizza Hut: -2.1% growth)
In select markets, Domino's outperforms Papa John's despite weaker overall growth (-5.3% vs +3.2% overall): Bakersfield CA (Domino's leads: 20.0% share, +5.3% growth vs Papa John's: 6.0%, -14.3%)
In select markets, Little Caesars outperforms Papa John's despite weaker overall growth (-2.1% vs +3.2% overall): Augusta GA (Little Caesars: +5.6% growth vs Papa John's: -3.6% growth) and Bend OR (Little Caesars leads: 37.0% share, +23.3% growth vs Papa John's: 0.0%, -100.0%)
In select markets, Domino's outperforms Little Caesars despite weaker overall growth (-5.3% vs -2.1% overall): Alpena MI (Domino's: +5.6% growth vs Little Caesars: -34.0% growth)
Domino's successfully defends market leadership positions while maintaining brand interest growth in Elmira NY (maintained 27.0% brand interest, +17.4% growth), Zanesville OH (maintained 29.0% brand interest, +16.0% growth), and Bangor ME (maintained 27.0% brand interest, +0.0% growth)
Pizza Hut successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 46.0% brand interest, +58.6% growth), Binghamton NY (maintained 43.0% brand interest, +16.2% growth), and Buffalo NY (maintained 38.0% brand interest, +15.2% growth)
Papa John's successfully defends market leadership positions while maintaining brand interest growth in Charlottesville VA (maintained 37.0% brand interest, +15.6% growth), Juneau AK (maintained 49.0% brand interest, +63.3% growth), and Charleston-Huntington WV (maintained 26.0% brand interest, +0.0% growth)
Little Caesars successfully defends market leadership positions while maintaining brand interest growth in Bend OR (maintained 37.0% brand interest, +23.3% growth), Grand Junction-Montrose CO (maintained 26.0% brand interest, +30.0% growth), and Utica NY (maintained 37.0% brand interest, +19.4% growth)