PS4
Sony Interactive Entertainment (SIE)
Company
Sony Interactive Entertainment (SIE)
Industry
Video Game Consoles
Related Brands
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Investment Recommendations
Targeted investment recommendations for PS4, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
206 DMAs
49 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
3 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
2 DMAs
1 State
|
Brand Insights
Brand Insights reveal PS4’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
PS5 shows challenging performance with -6.7% average growth across 51 markets (35.5% avg brand interest), with positive growth in 1 of 51 markets
PS5 has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 7 stable markets (0-5%), and 44 declining markets
PS5 successfully defends strong market positions while maintaining brand interest growth in Arkansas (maintained 37.0% brand interest, +0.0% growth), Iowa (maintained 34.0% brand interest, +3.0% growth), and Kansas (maintained 34.0% brand interest, +0.0% growth)
PS5 maintains stable brand interest performance in mature markets: Alabama (-4.8% growth, 40.0% brand interest) and Louisiana (-4.8% growth, 40.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Video Game Consoles industry.
For PS4, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For PS4, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Nintendo demonstrates category leadership at state level with 4.7% average brand interest growth, showing exceptional performance in California (+24.0%, 31.0% brand interest), Delaware (+18.2%, 26.0% brand interest), and Illinois (+16.0%, 29.0% brand interest)
In high-growth state markets, Nintendo maintains an average brand interest of 28.2% with consistent performance across 4 markets
In direct competition, Nintendo outperforms Xbox with 11.3 percentage point brand interest advantage across 51 shared markets: Alabama (gap: 16.0% brand interest, 20.1% growth), Arkansas (gap: 19.0% brand interest, 6.8% growth), and Iowa (gap: 18.0% brand interest, 10.1% growth)
In select markets, PS5 outperforms Xbox despite weaker overall growth (-6.7% vs +4.1% overall): California (PS5: 38.0% share vs Xbox: 31.0% share), Montana (PS5: -3.3% growth vs Xbox: -4.3% growth), and Connecticut (PS5: 38.0% share vs Xbox: 34.0% share)
Investment Recommendations
Strategic recommendations for PS4 in the Video Game Consoles category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
206
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 38.0% | -13.6% | +11.8% |
| Los Angeles CA | 4,962,377 | 38.0% | -15.6% | +8.6% |
| Chicago IL | 3,081,097 | 37.0% | -9.8% | +8.8% |
| Philadelphia PA | 2,642,616 | 40.0% | -7.0% | +14.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 38.0% | -11.6% | +11.8% |
| Atlanta GA | 2,277,873 | 41.0% | -6.8% | +17.1% |
| Houston TX | 2,266,381 | 39.0% | -11.4% | +18.2% |
| Washington DC (Hagerstown MD) | 2,224,748 | 38.0% | -7.3% | +15.2% |
High Growth Priority
Large markets showing strong consistent growth
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Knoxville TN | 475,703 | 39.0% | +8.3% | +34.5% |
| Watertown NY | 79,271 | 37.0% | +8.8% | +42.3% |
| Glendive MT | 3,332 | 43.0% | +26.5% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Amarillo TX | 167,518 | 35.0% | -5.4% | +2.9% |
| Laredo TX | 69,845 | 38.0% | -13.6% | +0.0% |
Brand Insights
Brand Insights for PS4 in the Video Game Consoles category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
PS5 shows challenging performance with -6.7% average growth across 210 markets (35.7% avg brand interest), with positive growth in 10 of 210 markets
Top performing markets for PS5 demonstrate exceptional results in Glendive MT (+26.5% growth, 43.0% brand interest, +9.0% change)
PS5 has 1 market with high growth (>15%), 4 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 184 declining markets
Notable high-growth markets for PS5 include Glendive MT (+26.5% growth, 43.0% brand interest)
PS5 successfully defends strong market positions while maintaining brand interest growth in Glendive MT (maintained 43.0% brand interest, +26.5% growth), Alpena MI (maintained 24.0% brand interest, +0.0% growth), and Beaumont-Port Arthur TX (maintained 41.0% brand interest, +0.0% growth)
PS5 achieves significant brand interest gains in Glendive MT (+9.0% brand interest growth, now at 43.0%)
PS5 maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-2.6% growth, 38.0% brand interest) and Albany GA (-2.3% growth, 42.0% brand interest)
PS5 faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-2.6% growth, 38.0% brand interest) and Albany GA (-2.3% growth, 42.0% brand interest)
PS5 performance in major markets: Atlanta GA (-6.8% growth, 41.0% brand interest, 2.7M TVHH), Baltimore MD (-7.1% growth, 39.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-10.0% growth, 36.0% brand interest, 2.6M TVHH)
PS5 shows positive brand interest growth in markets representing 1.0% of total TVHH coverage
PS5 maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (38.0% brand interest, -1.0% change), Albany GA (42.0% brand interest, -1.0% change), and Albany-Schenectady-Troy NY (34.0% brand interest, -6.0% change)
PS5 achieves significant brand interest gains in Glendive MT (+9.0% brand interest), Elmira NY (+1.0% brand interest), and Lake Charles LA (+1.0% brand interest)
PS5 maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (38.0% brand interest, -2.6% change) and Albany GA (42.0% brand interest, -2.3% change)
PS5 shows strong performance with 19.5% average growth across 210 markets (35.7% avg brand interest), with positive growth in 209 of 210 markets
Top performing markets for PS5 demonstrate exceptional results in Glendive MT (+100.0% growth, 43.0% brand interest, +43.0% change), Watertown NY (+42.3% growth, 37.0% brand interest, +11.0% change), and Casper-Riverton WY (+41.7% growth, 34.0% brand interest, +10.0% change)
PS5 has 145 markets with high growth (>15%), 63 markets with moderate growth (5-15%), 2 stable markets (0-5%), and 0 declining markets
Competitive Insights
Competitive Insights showcase how PS4 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where PS4 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where PS4 can focus its competitive strategy.
Xbox demonstrates category leadership at dma level with 5.0% average brand interest growth, showing exceptional performance in Baton Rouge LA (+16.7%, 35.0% brand interest), Flint-Saginaw-Bay City MI (+15.0%, 46.0% brand interest), and Wilkes Barre-Scranton PA (+16.7%, 42.0% brand interest)
In high-growth dma markets, Xbox maintains an average brand interest of 41.0% with consistent performance across 3 markets
Xbox shows strong momentum with 5.0% average brand interest growth across key dma markets: Baton Rouge LA (+16.7% growth, +5.0% brand interest), Wilkes Barre-Scranton PA (+16.7% growth, +6.0% brand interest), and Flint-Saginaw-Bay City MI (+15.0% growth, +6.0% brand interest)
Xbox captured additional brand interest in 111 dma markets, averaging +2.9% brand interest growth in key growth dma
In direct competition, Xbox outperforms Nintendo with 13.9 percentage point brand interest advantage across 210 shared markets: Bowling Green KY (gap: 17.0% brand interest, 4.8% growth), Des Moines-Ames IA (gap: 18.0% brand interest, 6.7% growth), and Glendive MT (gap: 57.0% brand interest, 13.6% growth)
In select markets, PS5 outperforms Xbox despite weaker overall growth (-6.7% vs +5.0% overall): Bowling Green KY (PS5: +5.7% growth vs Xbox: -4.8% growth), Des Moines-Ames IA (PS5: +0.0% growth vs Xbox: -2.3% growth), and Glendive MT (PS5: +26.5% growth vs Xbox: -13.6% growth)
In select markets, Nintendo outperforms Xbox despite weaker overall growth (+3.3% vs +5.0% overall): Bowling Green KY (Nintendo: +0.0% growth vs Xbox: -4.8% growth), Des Moines-Ames IA (Nintendo: +4.3% growth vs Xbox: -2.3% growth), and Glendive MT (Nintendo: +0.0% growth vs Xbox: -13.6% growth)
In select markets, PS5 outperforms Nintendo despite weaker overall growth (-6.7% vs +3.3% overall): Abilene-Sweetwater TX (PS5 leads: 38.0% share, -2.6% growth vs Nintendo: 21.0%, -4.5%), Albany GA (PS5 leads: 42.0% share, -2.3% growth vs Nintendo: 19.0%, -9.5%), and Albuquerque-Santa Fe NM (PS5: 36.0% share vs Nintendo: 24.0% share)
Xbox successfully defends market leadership positions while maintaining brand interest growth in Baton Rouge LA (maintained 35.0% brand interest, +16.7% growth), Flint-Saginaw-Bay City MI (maintained 46.0% brand interest, +15.0% growth), and Wilkes Barre-Scranton PA (maintained 42.0% brand interest, +16.7% growth)
PS5 successfully defends market leadership positions while maintaining brand interest growth in Glendive MT (maintained 43.0% brand interest, +26.5% growth), Beaumont-Port Arthur TX (maintained 41.0% brand interest, +0.0% growth), and Burlington VT-Plattsburgh NY (maintained 32.0% brand interest, +0.0% growth)
Nintendo successfully defends market leadership positions while maintaining brand interest growth in Columbus OH (maintained 27.0% brand interest, +17.4% growth), Houston TX (maintained 26.0% brand interest, +18.2% growth), and Laredo TX (maintained 28.0% brand interest, +16.7% growth)
Xbox maintains strong brand interest position in key markets: Austin TX (35.0% brand interest, +2.9% growth), Grand Rapids-Kalamazoo-Battle Creek MI (39.0% brand interest, +2.6% growth), and Houston TX (35.0% brand interest, +2.9% growth)
Nintendo maintains strong brand interest position in key markets: Columbus OH (27.0% brand interest, +17.4% growth), Houston TX (26.0% brand interest, +18.2% growth), and Los Angeles CA (32.0% brand interest, +18.5% growth)
Xbox dominates head-to-head competition against Nintendo in 178 of 178 shared DMA markets, with superior brand interest in key battlegrounds: Bowling Green KY (40.0% vs 23.0% brand interest), Des Moines-Ames IA (42.0% vs 24.0% brand interest), and Glendive MT (57.0% vs 0.0% brand interest)
PS5 dominates head-to-head competition against Nintendo in 115 of 117 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (38.0% vs 21.0% brand interest), Albany GA (42.0% vs 19.0% brand interest), and Albuquerque-Santa Fe NM (36.0% vs 24.0% brand interest)
Xbox emerges as competitive threat to PS5 with superior growth momentum (+5.0% vs -6.7%) across contested markets: Abilene-Sweetwater TX (Xbox leads: 41.0% share, +5.1% growth vs PS5: 38.0%, -2.6%), Albany GA (Xbox: +8.3% growth vs PS5: -2.3% growth), and Albany-Schenectady-Troy NY (Xbox leads: 39.0% share, +11.4% growth vs PS5: 34.0%, -15.0%)