PS4
Sony Interactive Entertainment (SIE)
Company
Sony Interactive Entertainment (SIE)
Industry
Video Game Consoles
Related Brands
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Investment Recommendations
Targeted investment recommendations for PS4, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
47 DMAs
15 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
61 DMAs
14 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
5 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
98 DMAs
20 States
|
Brand Insights
Brand Insights reveal PS4’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
PS5 shows strong performance with 6.9% average growth across 51 markets (34.3% avg brand interest), with positive growth in 43 of 51 markets
Top performing markets for PS5 demonstrate exceptional results in Virginia (+19.4% growth, 37.0% brand interest, +6.0% change), New York (+18.8% growth, 38.0% brand interest, +6.0% change), and Pennsylvania (+15.6% growth, 37.0% brand interest, +5.0% change)
PS5 has 3 markets with high growth (>15%), 30 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 3 declining markets
Notable high-growth markets for PS5 include New York (+18.8% growth, 38.0% brand interest), Pennsylvania (+15.6% growth, 37.0% brand interest), and Virginia (+19.4% growth, 37.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Video Game Consoles industry.
For PS4, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For PS4, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
PS5 demonstrates category leadership at state level with 6.9% average brand interest growth, showing exceptional performance in New York (+18.8%, 38.0% brand interest), Pennsylvania (+15.6%, 37.0% brand interest), and Virginia (+19.4%, 37.0% brand interest)
In high-growth state markets, PS5 maintains an average brand interest of 37.3% with consistent performance across 3 markets
PS5 shows strong momentum with 6.9% average brand interest growth across key state markets: Virginia (+19.4% growth, +6.0% brand interest), New York (+18.8% growth, +6.0% brand interest), and Pennsylvania (+15.6% growth, +5.0% brand interest)
PS5 captured additional brand interest in 33 state markets, averaging +3.2% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for PS4 in the Video Game Consoles category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
47
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Detroit MI | 1,646,663 | 36.0% | +9.1% | -12.2% |
| Minneapolis-St. Paul MN | 1,563,558 | 32.0% | +6.7% | -3.0% |
| Charlotte NC | 1,124,890 | 37.0% | +8.8% | -9.8% |
| Portland OR | 1,086,232 | 30.0% | +7.1% | -16.7% |
| St. Louis MO | 1,066,886 | 35.0% | +6.1% | -12.5% |
| Indianapolis IN | 1,026,188 | 33.0% | +6.5% | -10.8% |
| Hartford & New Haven CT | 862,036 | 35.0% | +9.4% | -7.9% |
| Austin TX | 831,742 | 35.0% | +9.4% | -12.5% |
High Growth Priority
Large markets showing strong consistent growth
61
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 39.0% | +18.2% | -11.4% |
| Chicago IL | 3,081,097 | 37.0% | +12.1% | -9.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 38.0% | +15.2% | -11.6% |
| Houston TX | 2,266,381 | 40.0% | +14.3% | -9.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 36.0% | +12.5% | -12.2% |
| Boston MA-Manchester NH | 2,206,762 | 36.0% | +12.5% | -10.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 38.0% | +15.2% | -11.6% |
| Seattle-Tacoma WA | 1,798,974 | 29.0% | +11.5% | -12.1% |
Maintain & Optimize
Stable markets with consistent performance
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Lafayette LA | 208,429 | 38.0% | +5.6% | -5.0% |
| Columbus-Tupelo-West Point MS | 160,242 | 42.0% | +2.4% | -2.3% |
| Monroe LA-El Dorado AR | 147,849 | 43.0% | +2.4% | +2.4% |
| Odessa-Midland TX | 136,170 | 39.0% | +2.6% | -2.5% |
| Jonesboro AR | 73,449 | 34.0% | +0.0% | -2.9% |
Turnaround Priority
Markets requiring immediate attention / improvement
98
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 38.0% | +5.6% | -15.6% |
| Philadelphia PA | 2,642,616 | 37.0% | +2.8% | -14.0% |
| Atlanta GA | 2,277,873 | 39.0% | +5.4% | -11.4% |
| Phoenix AZ | 1,818,040 | 33.0% | +3.1% | -15.4% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 36.0% | +5.9% | -16.3% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 37.0% | +5.7% | -15.9% |
| Pittsburgh PA | 998,699 | 33.0% | +3.1% | -10.8% |
| Nashville TN | 993,259 | 36.0% | +5.9% | -10.0% |
Brand Insights
Brand Insights for PS4 in the Video Game Consoles category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
PS5 shows strong performance with 10.4% average growth across 210 markets (34.5% avg brand interest), with positive growth in 171 of 210 markets
Top performing markets for PS5 demonstrate exceptional results in Glendive MT (+780.0% growth, 44.0% brand interest, +39.0% change), Alpena MI (+36.4% growth, 30.0% brand interest, +8.0% change), and Juneau AK (+29.2% growth, 31.0% brand interest, +7.0% change)
PS5 has 17 markets with high growth (>15%), 108 markets with moderate growth (5-15%), 75 stable markets (0-5%), and 10 declining markets
Notable high-growth markets for PS5 include Albuquerque-Santa Fe NM (+15.6% growth, 37.0% brand interest), Alpena MI (+36.4% growth, 30.0% brand interest), and Charleston SC (+15.2% growth, 38.0% brand interest)
PS5 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albuquerque-Santa Fe NM (+15.6% growth, +5.0% gain, 37.0% current brand interest), Alpena MI (+36.4% growth, +8.0% gain, 30.0% current brand interest), and Charleston SC (+15.2% growth, +5.0% gain, 38.0% current brand interest)
PS5 successfully defends strong market positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 37.0% brand interest, +15.6% growth), Alpena MI (maintained 30.0% brand interest, +36.4% growth), and Charleston SC (maintained 38.0% brand interest, +15.2% growth)
In large markets, PS5 shows strong growth with moderate brand interest: Dallas-Ft. Worth TX (+15.2% growth, 38.0% brand interest) and Denver CO (+16.1% growth, 36.0% brand interest)
In medium markets, PS5 shows strong growth with moderate brand interest: Albuquerque-Santa Fe NM (+15.6% growth, 37.0% brand interest) and Ft. Myers-Naples FL (+17.1% growth, 41.0% brand interest)
In small markets, PS5 shows strong growth with moderate brand interest: Alpena MI (+36.4% growth, 30.0% brand interest) and Charleston SC (+15.2% growth, 38.0% brand interest)
PS5 maintains consistent performance with steady growth and stable brand interest across 35% of markets, exemplified by Albany GA (+5.3% growth, +2.0% brand interest), Atlanta GA (+5.4% growth, +2.0% brand interest), and Austin TX (+9.4% growth, +3.0% brand interest)
PS5 maintains dominant market position with >35% brand interest in key markets: Albuquerque-Santa Fe NM (37.0% brand interest, +15.6% growth), Charleston SC (38.0% brand interest, +15.2% growth), and Dallas-Ft. Worth TX (38.0% brand interest, +15.2% growth)
PS5 achieves significant brand interest gains in Albuquerque-Santa Fe NM (+5.0% brand interest growth, now at 37.0%), Alpena MI (+8.0% brand interest growth, now at 30.0%), and Charleston SC (+5.0% brand interest growth, now at 38.0%)
PS5 shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+15.6% growth, 37.0% brand interest) and Alpena MI (+36.4% growth, 30.0% brand interest)
PS5 maintains stable brand interest performance in mature markets: Burlington VT-Plattsburgh NY (-3.3% growth, 29.0% brand interest) and Cincinnati OH (-3.1% growth, 31.0% brand interest)
PS5 faces growth challenges in historically strong markets: Burlington VT-Plattsburgh NY (-3.3% growth, 29.0% brand interest) and Cincinnati OH (-3.1% growth, 31.0% brand interest)
PS5 performance in major markets: Dallas-Ft. Worth TX (+15.2% growth, 38.0% brand interest, 3.0M TVHH), Denver CO (+16.1% growth, 36.0% brand interest, 1.8M TVHH), and Miami-Ft. Lauderdale FL (+15.8% growth, 44.0% brand interest, 1.7M TVHH)
Competitive Insights
Competitive Insights showcase how PS4 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where PS4 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where PS4 can focus its competitive strategy.
PS5 demonstrates category leadership at dma level with 10.4% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+15.6%, 37.0% brand interest), Alpena MI (+36.4%, 30.0% brand interest), and Charleston SC (+15.2%, 38.0% brand interest)
In high-growth dma markets, PS5 maintains an average brand interest of 37.5% with consistent performance across 17 markets
PS5 shows strong momentum with 10.4% average brand interest growth across key dma markets: Glendive MT (+780.0% growth, +39.0% brand interest), Alpena MI (+36.4% growth, +8.0% brand interest), and Juneau AK (+29.2% growth, +7.0% brand interest)
PS5 captured additional brand interest in 125 dma markets, averaging +3.6% brand interest growth in key growth dma
In direct competition, PS5 outperforms Xbox with 7.6 percentage point brand interest advantage across 210 shared markets: Burlington VT-Plattsburgh NY (gap: 13.0% brand interest, 13.9% growth), Cincinnati OH (gap: 9.0% brand interest, 8.4% growth), and Ft. Wayne IN (gap: 15.0% brand interest, 21.6% growth)
In select markets, Nintendo outperforms PS5 despite weaker overall growth (-7.5% vs +10.4% overall): Presque Isle ME (Nintendo leads: 29.0% share, +3.6% growth vs PS5: 28.0%, -9.7%) and Victoria TX (Nintendo: +35.0% growth vs PS5: -2.8% growth)
In select markets, Xbox outperforms PS5 despite weaker overall growth (+0.3% vs +10.4% overall): Burlington VT-Plattsburgh NY (Xbox leads: 42.0% share, +10.5% growth vs PS5: 29.0%, -3.3%), Cincinnati OH (Xbox leads: 40.0% share, +5.3% growth vs PS5: 31.0%, -3.1%), and Ft. Wayne IN (Xbox leads: 45.0% share, +15.4% growth vs PS5: 30.0%, -6.2%)
In select markets, Nintendo outperforms Xbox despite weaker overall growth (-7.5% vs +0.3% overall): Albany GA (Nintendo: +4.8% growth vs Xbox: -7.3% growth), Alexandria LA (Nintendo: +4.3% growth vs Xbox: -5.0% growth), and Amarillo TX (Nintendo: +4.2% growth vs Xbox: -2.4% growth)
Nintendo successfully defends market leadership positions while maintaining brand interest growth in Columbus GA (maintained 27.0% brand interest, +17.4% growth), Victoria TX (maintained 27.0% brand interest, +35.0% growth), and Albany GA (maintained 22.0% brand interest, +4.8% growth)
PS5 successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 37.0% brand interest, +15.6% growth), Alpena MI (maintained 30.0% brand interest, +36.4% growth), and Charleston SC (maintained 38.0% brand interest, +15.2% growth)
Xbox successfully defends market leadership positions while maintaining brand interest growth in Bend OR (maintained 42.0% brand interest, +16.7% growth), Ft. Wayne IN (maintained 45.0% brand interest, +15.4% growth), and Bakersfield CA (maintained 38.0% brand interest, +2.7% growth)
Nintendo maintains strong brand interest position in key markets: Birmingham AL (25.0% brand interest, +4.2% growth) and Jacksonville FL (27.0% brand interest, +3.9% growth)
PS5 maintains strong brand interest position in key markets: Dallas-Ft. Worth TX (38.0% brand interest, +15.2% growth), Denver CO (36.0% brand interest, +16.1% growth), and Miami-Ft. Lauderdale FL (44.0% brand interest, +15.8% growth)
Xbox maintains strong brand interest position in key markets: Denver CO (36.0% brand interest, +2.9% growth), Harrisburg-Lancaster-Lebanon-York PA (38.0% brand interest, +2.7% growth), and Indianapolis IN (41.0% brand interest, +2.5% growth)
PS5 dominates head-to-head competition against Nintendo in 148 of 148 shared DMA markets, with superior brand interest in key battlegrounds: Albany-Schenectady-Troy NY (35.0% vs 27.0% brand interest), Albuquerque-Santa Fe NM (37.0% vs 24.0% brand interest), and Alpena MI (30.0% vs 21.0% brand interest)
Xbox dominates head-to-head competition against Nintendo in 176 of 176 shared DMA markets, with superior brand interest in key battlegrounds: Albany-Schenectady-Troy NY (38.0% vs 27.0% brand interest), Albuquerque-Santa Fe NM (39.0% vs 24.0% brand interest), and Alpena MI (49.0% vs 21.0% brand interest)