PS4
Sony Interactive Entertainment (SIE)
Company
Sony Interactive Entertainment (SIE)
Industry
Video Game Consoles
Related Brands
Integrate PS4's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for PS4, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
68 DMAs
15 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
104 DMAs
28 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
20 DMAs
6 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
19 DMAs
1 State
|
Brand Insights
Brand Insights reveal PS4’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
PS5 shows strong performance with 10.0% average growth across 51 markets (32.1% avg brand interest), with positive growth in 48 of 51 markets
Top performing markets for PS5 demonstrate exceptional results in Rhode Island (+22.2% growth, 33.0% brand interest, +6.0% change), District of Columbia (+20.7% growth, 35.0% brand interest, +6.0% change), and Oregon (+20.0% growth, 30.0% brand interest, +5.0% change)
PS5 has 9 markets with high growth (>15%), 31 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for PS5 include District of Columbia (+20.7% growth, 35.0% brand interest), Hawaii (+18.5% growth, 32.0% brand interest), and Idaho (+16.7% growth, 28.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Video Game Consoles industry.
For PS4, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For PS4, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Xbox demonstrates category leadership at state level with 24.5% average brand interest growth, showing exceptional performance in Alabama (+21.9%, 39.0% brand interest), Alaska (+18.8%, 38.0% brand interest), and Arizona (+26.7%, 38.0% brand interest)
In high-growth state markets, Xbox maintains an average brand interest of 37.5% with consistent performance across 48 markets
PS5 shows strong momentum with 10.0% average brand interest growth across key state markets: Rhode Island (+22.2% growth, +6.0% brand interest), District of Columbia (+20.7% growth, +6.0% brand interest), and Oregon (+20.0% growth, +5.0% brand interest)
PS5 captured additional brand interest in 40 state markets, averaging +3.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for PS4 in the Video Game Consoles category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
68
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 33.0% | +10.0% | -2.9% |
| Atlanta GA | 2,277,873 | 37.0% | +8.8% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 34.0% | +6.3% | +0.0% |
| Denver CO | 1,523,659 | 31.0% | +6.9% | -3.1% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 33.0% | +10.0% | -8.3% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 35.0% | +9.4% | -5.4% |
| Charlotte NC | 1,124,890 | 34.0% | +3.0% | +0.0% |
| Portland OR | 1,086,232 | 28.0% | +7.7% | -3.5% |
High Growth Priority
Large markets showing strong consistent growth
104
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 33.0% | +17.9% | -8.3% |
| Los Angeles CA | 4,962,377 | 36.0% | +16.1% | -2.7% |
| Philadelphia PA | 2,642,616 | 36.0% | +16.1% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 32.0% | +10.3% | -11.1% |
| Boston MA-Manchester NH | 2,206,762 | 32.0% | +14.3% | -5.9% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 33.0% | +22.2% | -13.2% |
| Phoenix AZ | 1,818,040 | 32.0% | +10.3% | -3.0% |
| Detroit MI | 1,646,663 | 33.0% | +13.8% | -5.7% |
Maintain & Optimize
Stable markets with consistent performance
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Antonio TX | 900,609 | 34.0% | +0.0% | -2.9% |
| Milwaukee WI | 765,170 | 31.0% | +3.3% | -3.1% |
| Little Rock-Pine Bluff AR | 490,561 | 33.0% | +0.0% | -2.9% |
| Columbia SC | 382,874 | 35.0% | +0.0% | +2.9% |
| Fargo-Valley City ND | 225,922 | 27.0% | +0.0% | +0.0% |
| Yakima-Pasco-Richland-Kennewick WA | 219,606 | 28.0% | +3.7% | -3.5% |
| Macon GA | 213,027 | 38.0% | +2.7% | +0.0% |
| Lafayette LA | 208,429 | 36.0% | +0.0% | -2.7% |
Turnaround Priority
Markets requiring immediate attention / improvement
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 33.0% | +0.0% | -8.3% |
| Houston TX | 2,266,381 | 35.0% | +2.9% | -5.4% |
| Seattle-Tacoma WA | 1,798,974 | 26.0% | +0.0% | -16.1% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 38.0% | +5.6% | -13.6% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 30.0% | +3.5% | -6.3% |
| New Orleans LA | 584,044 | 36.0% | +5.9% | -7.7% |
| Lexington KY | 434,265 | 28.0% | -3.5% | +0.0% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 31.0% | -3.1% | -3.1% |
Brand Insights
Brand Insights for PS4 in the Video Game Consoles category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
PS5 shows strong performance with 9.4% average growth across 210 markets (32.2% avg brand interest), with positive growth in 176 of 210 markets
Top performing markets for PS5 demonstrate exceptional results in Presque Isle ME (+29.2% growth, 31.0% brand interest, +7.0% change), St. Louis MO (+26.9% growth, 33.0% brand interest, +7.0% change), and Honolulu HI (+23.1% growth, 32.0% brand interest, +6.0% change)
PS5 has 24 markets with high growth (>15%), 116 markets with moderate growth (5-15%), 58 stable markets (0-5%), and 12 declining markets
Notable high-growth markets for PS5 include Albany-Schenectady-Troy NY (+19.2% growth, 31.0% brand interest), Austin TX (+18.5% growth, 32.0% brand interest), and Binghamton NY (+17.9% growth, 33.0% brand interest)
PS5 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany-Schenectady-Troy NY (+19.2% growth, +5.0% gain, 31.0% current brand interest), Austin TX (+18.5% growth, +5.0% gain, 32.0% current brand interest), and Binghamton NY (+17.9% growth, +5.0% gain, 33.0% current brand interest)
PS5 successfully defends strong market positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 31.0% brand interest, +19.2% growth), Austin TX (maintained 32.0% brand interest, +18.5% growth), and Binghamton NY (maintained 33.0% brand interest, +17.9% growth)
In large markets, PS5 shows strong growth with moderate brand interest: Los Angeles CA (+16.1% growth, 36.0% brand interest) and Minneapolis-St. Paul MN (+15.4% growth, 30.0% brand interest)
In medium markets, PS5 shows strong growth with moderate brand interest: Albany-Schenectady-Troy NY (+19.2% growth, 31.0% brand interest) and Austin TX (+18.5% growth, 32.0% brand interest)
In small markets, PS5 shows strong growth with moderate brand interest: Binghamton NY (+17.9% growth, 33.0% brand interest) and Boise ID (+16.0% growth, 29.0% brand interest)
PS5 maintains consistent performance with steady growth and stable brand interest across 43% of markets, exemplified by Abilene-Sweetwater TX (+6.2% growth, +2.0% brand interest), Amarillo TX (+9.4% growth, +3.0% brand interest), and Anchorage AK (+7.1% growth, +2.0% brand interest)
PS5 maintains dominant market position with >35% brand interest in key markets: Jacksonville FL (38.0% brand interest, +22.6% growth), Los Angeles CA (36.0% brand interest, +16.1% growth), and Philadelphia PA (36.0% brand interest, +16.1% growth)
PS5 achieves significant brand interest gains in Albany-Schenectady-Troy NY (+5.0% brand interest growth, now at 31.0%), Austin TX (+5.0% brand interest growth, now at 32.0%), and Binghamton NY (+5.0% brand interest growth, now at 33.0%)
PS5 shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+19.2% growth, 31.0% brand interest) and Austin TX (+18.5% growth, 32.0% brand interest)
PS5 maintains stable brand interest performance in mature markets: Albany GA (-5.0% growth, 38.0% brand interest) and Alexandria LA (-2.6% growth, 37.0% brand interest)
PS5 faces growth challenges in historically strong markets: Albany GA (-5.0% growth, 38.0% brand interest) and Alexandria LA (-2.6% growth, 37.0% brand interest)
PS5 performance in major markets: Los Angeles CA (+16.1% growth, 36.0% brand interest, 5.8M TVHH), Minneapolis-St. Paul MN (+15.4% growth, 30.0% brand interest, 1.8M TVHH), and New York NY (+17.9% growth, 33.0% brand interest, 7.7M TVHH)
Competitive Insights
Competitive Insights showcase how PS4 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where PS4 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where PS4 can focus its competitive strategy.
Xbox demonstrates category leadership at dma level with 22.9% average brand interest growth, showing exceptional performance in Albany GA (+20.6%, 41.0% brand interest), Albany-Schenectady-Troy NY (+18.8%, 38.0% brand interest), and Albuquerque-Santa Fe NM (+32.3%, 41.0% brand interest)
In high-growth dma markets, Xbox maintains an average brand interest of 39.6% with consistent performance across 184 markets
PS5 shows strong momentum with 9.4% average brand interest growth across key dma markets: Glendive MT (+400.0% growth, +4.0% brand interest), Presque Isle ME (+29.2% growth, +7.0% brand interest), and St. Louis MO (+26.9% growth, +7.0% brand interest)
PS5 captured additional brand interest in 139 dma markets, averaging +3.2% brand interest growth in key growth dma
Xbox shows strong momentum with 22.9% average brand interest growth across key dma markets: Glendive MT (+55.9% growth, +33.0% brand interest), Victoria TX (+51.7% growth, +15.0% brand interest), and San Diego CA (+47.6% growth, +10.0% brand interest)
Xbox captured additional brand interest in 209 dma markets, averaging +7.3% brand interest growth in key growth dma
In direct competition, Xbox outperforms PS5 with 8.3 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 3.0% brand interest, 25.6% growth), Albany-Schenectady-Troy NY (gap: 7.0% brand interest, 0.5% growth), and Albuquerque-Santa Fe NM (gap: 9.0% brand interest, 29.0% growth)
In select markets, PS5 outperforms Xbox despite weaker overall growth (+9.4% vs +22.9% overall): El Paso TX (PS5: 38.0% share vs Xbox: 34.0% share), Glendive MT (PS5: +400.0% growth vs Xbox: +55.9% growth), and Hattiesburg-Laurel MS (PS5: 41.0% share vs Xbox: 36.0% share)
PS5 successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 31.0% brand interest, +19.2% growth), Austin TX (maintained 32.0% brand interest, +18.5% growth), and Binghamton NY (maintained 33.0% brand interest, +17.9% growth)
Xbox successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 41.0% brand interest, +20.6% growth), Albany-Schenectady-Troy NY (maintained 38.0% brand interest, +18.8% growth), and Albuquerque-Santa Fe NM (maintained 41.0% brand interest, +32.3% growth)
PS5 maintains strong brand interest position in key markets: Austin TX (32.0% brand interest, +18.5% growth), Jacksonville FL (38.0% brand interest, +22.6% growth), and Los Angeles CA (36.0% brand interest, +16.1% growth)
Xbox maintains strong brand interest position in key markets: Austin TX (36.0% brand interest, +38.5% growth), Baltimore MD (35.0% brand interest, +34.6% growth), and Birmingham AL (39.0% brand interest, +25.8% growth)
PS5 dominates head-to-head competition against Nintendo in 106 of 110 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (34.0% vs 24.0% brand interest), Albany GA (38.0% vs 21.0% brand interest), and Albany-Schenectady-Troy NY (31.0% vs 31.0% brand interest)
Xbox dominates head-to-head competition against Nintendo in 204 of 204 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (42.0% vs 24.0% brand interest), Albany GA (41.0% vs 21.0% brand interest), and Albany-Schenectady-Troy NY (38.0% vs 31.0% brand interest)
Xbox dominates head-to-head competition against PS5 in 164 of 165 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (41.0% vs 38.0% brand interest), Alexandria LA (40.0% vs 37.0% brand interest), and Alpena MI (50.0% vs 22.0% brand interest)
PS5 emerges as competitive threat to Nintendo with superior growth momentum (+9.4% vs -24.8%) across contested markets: Abilene-Sweetwater TX (PS5 leads: 34.0% share, +6.2% growth vs Nintendo: 24.0%, -22.6%) and Albany-Schenectady-Troy NY (PS5: +19.2% growth vs Nintendo: -26.2% growth)