Progressive
Company
Progressive
Industry
Insurance
Related Brands
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Progressive, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
104 DMAs
29 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
55 DMAs
11 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
13 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
39 DMAs
8 States
|
Brand Insights
Brand Insights reveal Progressive’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Progressive shows stable performance with 0.6% average growth across 51 markets (33.5% avg brand interest), with positive growth in 20 of 51 markets
Top performing markets for Progressive demonstrate exceptional results in Utah (+14.3% growth, 40.0% brand interest, +5.0% change) and North Carolina (+10.3% growth, 32.0% brand interest, +3.0% change)
Progressive has 0 markets with high growth (>15%), 13 markets with moderate growth (5-15%), 18 stable markets (0-5%), and 20 declining markets
Progressive successfully defends strong market positions while maintaining brand interest growth in Alaska (maintained 23.0% brand interest, +4.5% growth), Arkansas (maintained 28.0% brand interest, +3.7% growth), and Connecticut (maintained 35.0% brand interest, +2.9% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For Progressive, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Progressive, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Allstate demonstrates category leadership at state level with 4.5% average brand interest growth, showing exceptional performance in Colorado (+16.7%, 14.0% brand interest), North Dakota (+25.0%, 10.0% brand interest), and Tennessee (+15.4%, 15.0% brand interest)
In high-growth state markets, Allstate maintains an average brand interest of 12.8% with consistent performance across 4 markets
In direct competition, Allstate outperforms State Farm Insurance with 20.2 percentage point brand interest advantage across 51 shared markets: California (gap: 16.0% brand interest, 22.1% growth), Hawaii (gap: 16.0% brand interest, 12.6% growth), and Nevada (gap: 14.0% brand interest, 7.1% growth)
In select markets, Progressive outperforms Geico despite weaker overall growth (+0.6% vs -5.7% overall): Alaska (Progressive: +4.5% growth vs Geico: -4.2% growth)
Investment Recommendations
Strategic recommendations for Progressive in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
104
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 22.0% | -8.3% | +10.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 31.0% | +3.3% | +6.9% |
| Washington DC (Hagerstown MD) | 2,224,748 | 27.0% | +3.9% | +17.4% |
| Boston MA-Manchester NH | 2,206,762 | 42.0% | +2.4% | +23.5% |
| Phoenix AZ | 1,818,040 | 32.0% | -5.9% | +6.7% |
| Seattle-Tacoma WA | 1,798,974 | 32.0% | -5.9% | +18.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 36.0% | +2.9% | +5.9% |
| Minneapolis-St. Paul MN | 1,563,558 | 40.0% | +5.3% | +2.6% |
High Growth Priority
Large markets showing strong consistent growth
55
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 32.0% | +6.7% | +10.3% |
| Atlanta GA | 2,277,873 | 31.0% | +6.9% | +3.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 25.0% | +8.7% | +19.1% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 32.0% | +10.3% | +14.3% |
| Baltimore MD | 977,058 | 25.0% | +8.7% | +13.6% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 33.0% | +13.8% | +22.2% |
| Albuquerque-Santa Fe NM | 612,638 | 33.0% | +6.5% | +6.5% |
| Memphis TN | 547,706 | 29.0% | +7.4% | +11.5% |
Maintain & Optimize
Stable markets with consistent performance
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 23.0% | +0.0% | +4.6% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 32.0% | +0.0% | +3.2% |
| Austin TX | 831,742 | 35.0% | +0.0% | -2.8% |
| Milwaukee WI | 765,170 | 39.0% | +0.0% | +2.6% |
| Knoxville TN | 475,703 | 30.0% | +0.0% | +3.5% |
| Tulsa OK | 462,154 | 33.0% | +0.0% | +3.1% |
| Greenville-New Bern-Washington NC | 259,522 | 30.0% | +0.0% | +3.5% |
| Lincoln & Hastings-Kearney NE | 247,903 | 33.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
39
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 24.0% | -7.7% | +0.0% |
| Houston TX | 2,266,381 | 33.0% | -5.7% | +0.0% |
| Detroit MI | 1,646,663 | 43.0% | -6.5% | -6.5% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 41.0% | -2.4% | +2.5% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 25.0% | -3.9% | +4.2% |
| St. Louis MO | 1,066,886 | 28.0% | -3.5% | +3.7% |
| Cincinnati OH | 810,849 | 30.0% | -3.2% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 33.0% | -2.9% | +0.0% |
Brand Insights
Brand Insights for Progressive in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Progressive shows stable performance with 2.3% average growth across 210 markets (33.5% avg brand interest), with positive growth in 96 of 210 markets
Top performing markets for Progressive demonstrate exceptional results in Alpena MI (+100.0% growth, 44.0% brand interest, +44.0% change), Helena MT (+26.8% growth, 52.0% brand interest, +11.0% change), and North Platte NE (+25.7% growth, 44.0% brand interest, +9.0% change)
Progressive has 13 markets with high growth (>15%), 52 markets with moderate growth (5-15%), 70 stable markets (0-5%), and 75 declining markets
Notable high-growth markets for Progressive include Alpena MI (+100.0% growth, 44.0% brand interest), Augusta GA (+17.9% growth, 33.0% brand interest), and Biloxi-Gulfport MS (+16.7% growth, 35.0% brand interest)
Progressive demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+100.0% growth, +44.0% gain, 44.0% current brand interest), Augusta GA (+17.9% growth, +5.0% gain, 33.0% current brand interest), and Biloxi-Gulfport MS (+16.7% growth, +5.0% gain, 35.0% current brand interest)
Progressive successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 44.0% brand interest, +100.0% growth), Augusta GA (maintained 33.0% brand interest, +17.9% growth), and Biloxi-Gulfport MS (maintained 35.0% brand interest, +16.7% growth)
In large markets, Progressive shows modest growth with moderate brand interest: Boston MA-Manchester NH (+2.4% growth, 42.0% brand interest) and Columbus OH (+3.1% growth, 33.0% brand interest)
In medium markets, Progressive shows modest growth with moderate brand interest: Austin TX (+0.0% growth, 35.0% brand interest) and Fresno-Visalia CA (+0.0% growth, 26.0% brand interest)
In small markets, Progressive shows modest growth with moderate brand interest: Alpena MI (+100.0% growth, 44.0% brand interest) and Augusta GA (+17.9% growth, 33.0% brand interest)
Progressive maintains dominant market position with >35% brand interest in key markets: Alpena MI (44.0% brand interest, +100.0% growth), Cheyenne WY-Scottsbluff NE (37.0% brand interest, +23.3% growth), and Great Falls MT (44.0% brand interest, +15.8% growth)
Progressive achieves significant brand interest gains in Alpena MI (+44.0% brand interest growth, now at 44.0%), Augusta GA (+5.0% brand interest growth, now at 33.0%), and Biloxi-Gulfport MS (+5.0% brand interest growth, now at 35.0%)
Progressive shows accelerating brand interest growth in Alpena MI (+100.0% growth, 44.0% brand interest) and Augusta GA (+17.9% growth, 33.0% brand interest)
Progressive maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-2.8% growth, 35.0% brand interest) and Albany-Schenectady-Troy NY (-2.9% growth, 33.0% brand interest)
Progressive faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-2.8% growth, 35.0% brand interest) and Albany-Schenectady-Troy NY (-2.9% growth, 33.0% brand interest)
Progressive performance in major markets: Charlotte NC (-2.9% growth, 33.0% brand interest, 1.3M TVHH), Chicago IL (-8.3% growth, 22.0% brand interest, 3.6M TVHH), and Cleveland-Akron (Canton) OH (-2.4% growth, 41.0% brand interest, 1.6M TVHH)
Progressive shows positive brand interest growth in markets representing 39.7% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Progressive performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Progressive can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Progressive can focus its competitive strategy.
Allstate demonstrates category leadership at dma level with 7.1% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+27.3%, 14.0% brand interest), Alexandria LA (+75.0%, 14.0% brand interest), and Bowling Green KY (+75.0%, 14.0% brand interest)
In high-growth dma markets, Allstate maintains an average brand interest of 13.8% with consistent performance across 41 markets
Allstate shows strong momentum with 7.1% average brand interest growth across key dma markets: Mankato MN (+100.0% growth, +11.0% brand interest), Presque Isle ME (+100.0% growth, +12.0% brand interest), and Alexandria LA (+75.0% growth, +6.0% brand interest)
Allstate captured additional brand interest in 114 dma markets, averaging +1.9% brand interest growth in key growth dma
In direct competition, Allstate outperforms Progressive with 20.0 percentage point brand interest advantage across 210 shared markets: Augusta GA (gap: 17.0% brand interest, 29.0% growth), Bakersfield CA (gap: 9.0% brand interest, 1.2% growth), and Baltimore MD (gap: 11.0% brand interest, 15.4% growth)
In select markets, State Farm Insurance outperforms Geico despite weaker overall growth (-0.3% vs -5.0% overall): Abilene-Sweetwater TX (State Farm Insurance leads: 31.0% share, +3.3% growth vs Geico: 20.0%, -13.0%) and Albany-Schenectady-Troy NY (State Farm Insurance: +4.0% growth vs Geico: -3.3% growth)
In select markets, Geico outperforms State Farm Insurance despite weaker overall growth (-5.0% vs -0.3% overall): Alexandria LA (Geico: +23.1% growth vs State Farm Insurance: -9.5% growth), Alpena MI (Geico: +100.0% growth vs State Farm Insurance: -71.0% growth), and Amarillo TX (Geico: +12.5% growth vs State Farm Insurance: -8.1% growth)
In select markets, Geico outperforms Progressive despite weaker overall growth (-5.0% vs +2.3% overall): Alexandria LA (Geico: +23.1% growth vs Progressive: -13.5% growth) and Amarillo TX (Geico: +12.5% growth vs Progressive: -3.2% growth)
In select markets, State Farm Insurance outperforms Progressive despite weaker overall growth (-0.3% vs +2.3% overall): Abilene-Sweetwater TX (State Farm Insurance: +3.3% growth vs Progressive: -2.8% growth) and Albany-Schenectady-Troy NY (State Farm Insurance: +4.0% growth vs Progressive: -2.9% growth)
In select markets, State Farm Insurance outperforms Allstate despite weaker overall growth (-0.3% vs +7.1% overall): Bakersfield CA (State Farm Insurance leads: 31.0% share, +10.7% growth vs Allstate: 13.0%, -7.1%) and Baltimore MD (State Farm Insurance leads: 27.0% share, +3.9% growth vs Allstate: 14.0%, -6.7%)
In select markets, Progressive outperforms Allstate despite weaker overall growth (+2.3% vs +7.1% overall): Augusta GA (Progressive leads: 33.0% share, +17.9% growth vs Allstate: 16.0%, -11.1%) and Baltimore MD (Progressive leads: 25.0% share, +8.7% growth vs Allstate: 14.0%, -6.7%)
Geico successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 27.0% brand interest, +100.0% growth), Presque Isle ME (maintained 21.0% brand interest, +16.7% growth), and Sacramento-Stockton-Modesto CA (maintained 36.0% brand interest, +2.9% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Burlington VT-Plattsburgh NY (maintained 23.0% brand interest, +15.0% growth), Butte-Bozeman MT (maintained 42.0% brand interest, +16.7% growth), and Dothan AL (maintained 36.0% brand interest, +24.1% growth)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 44.0% brand interest, +100.0% growth), Augusta GA (maintained 33.0% brand interest, +17.9% growth), and Biloxi-Gulfport MS (maintained 35.0% brand interest, +16.7% growth)
Allstate successfully defends market leadership positions while maintaining brand interest growth in Birmingham AL (maintained 21.0% brand interest, +10.5% growth) and Chicago IL (maintained 21.0% brand interest, +10.5% growth)
Geico maintains strong brand interest position in key markets: Sacramento-Stockton-Modesto CA (36.0% brand interest, +2.9% growth), Tampa-St. Petersburg (Sarasota) FL (33.0% brand interest, +3.1% growth), and Houston TX (23.0% brand interest, +9.5% growth)