Progressive
Company
Progressive
Industry
Insurance
Related Brands
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Progressive, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
59 DMAs
10 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
48 DMAs
14 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
18 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
86 DMAs
24 States
|
Brand Insights
Brand Insights reveal Progressive’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Progressive shows stable performance with 4.9% average growth across 51 markets (29.8% avg brand interest), with positive growth in 34 of 51 markets
Top performing markets for Progressive demonstrate exceptional results in North Dakota (+15.4% growth, 30.0% brand interest, +4.0% change), Maine (+14.8% growth, 31.0% brand interest, +4.0% change), and South Dakota (+13.0% growth, 26.0% brand interest, +3.0% change)
Progressive has 1 market with high growth (>15%), 24 markets with moderate growth (5-15%), 18 stable markets (0-5%), and 8 declining markets
Notable high-growth markets for Progressive include North Dakota (+15.4% growth, 30.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For Progressive, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Progressive, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Geico demonstrates category leadership at state level with 5.9% average brand interest growth, showing exceptional performance in Alaska (+21.4%, 17.0% brand interest), New Mexico (+18.8%, 19.0% brand interest), and North Dakota (+42.9%, 10.0% brand interest)
In high-growth state markets, Geico maintains an average brand interest of 15.6% with consistent performance across 7 markets
Geico shows strong momentum with 5.9% average brand interest growth across key state markets: North Dakota (+42.9% growth, +3.0% brand interest), South Dakota (+28.6% growth, +2.0% brand interest), and Alaska (+21.4% growth, +3.0% brand interest)
Geico captured additional brand interest in 30 state markets, averaging +1.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Progressive in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
59
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 26.0% | +4.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 39.0% | +8.3% | -4.9% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 23.0% | +4.6% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 34.0% | +6.3% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 39.0% | +5.4% | +2.6% |
| Charlotte NC | 1,124,890 | 34.0% | +6.3% | +0.0% |
| Portland OR | 1,086,232 | 33.0% | +6.5% | -2.9% |
| Nashville TN | 993,259 | 29.0% | +7.4% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
48
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 25.0% | +8.7% | +8.7% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 35.0% | +9.4% | +20.7% |
| Kansas City MO | 866,618 | 29.0% | +11.5% | -9.4% |
| Fresno-Visalia CA | 539,002 | 27.0% | +8.0% | +3.9% |
| Buffalo NY | 537,294 | 34.0% | +6.3% | +9.7% |
| Albany-Schenectady-Troy NY | 491,946 | 38.0% | +8.6% | +11.8% |
| Honolulu HI | 411,655 | 19.0% | +11.8% | +0.0% |
| Rochester NY | 370,481 | 32.0% | +14.3% | +23.1% |
Maintain & Optimize
Stable markets with consistent performance
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 25.0% | +4.2% | -3.9% |
| Dallas-Ft. Worth TX | 2,585,309 | 29.0% | +3.6% | -3.3% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 41.0% | +0.0% | -2.4% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 26.0% | +0.0% | +0.0% |
| St. Louis MO | 1,066,886 | 28.0% | +3.7% | -3.5% |
| Pittsburgh PA | 998,699 | 28.0% | +0.0% | +3.7% |
| Austin TX | 831,742 | 35.0% | +2.9% | +0.0% |
| Las Vegas NV | 739,704 | 35.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
86
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 23.0% | +0.0% | -4.2% |
| Philadelphia PA | 2,642,616 | 28.0% | +0.0% | -6.7% |
| Atlanta GA | 2,277,873 | 29.0% | -3.3% | +0.0% |
| Houston TX | 2,266,381 | 34.0% | -2.9% | -2.9% |
| Phoenix AZ | 1,818,040 | 31.0% | -3.1% | -8.8% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 33.0% | +0.0% | -5.7% |
| Detroit MI | 1,646,663 | 40.0% | -2.4% | -13.0% |
| Denver CO | 1,523,659 | 28.0% | +3.7% | -15.2% |
Brand Insights
Brand Insights for Progressive in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Progressive shows stable performance with 3.6% average growth across 210 markets (31.4% avg brand interest), with positive growth in 129 of 210 markets
Top performing markets for Progressive demonstrate exceptional results in Meridian MS (+35.0% growth, 27.0% brand interest, +7.0% change), Lima OH (+33.3% growth, 40.0% brand interest, +10.0% change), and Rapid City SD (+27.3% growth, 28.0% brand interest, +6.0% change)
Progressive has 19 markets with high growth (>15%), 62 markets with moderate growth (5-15%), 80 stable markets (0-5%), and 49 declining markets
Notable high-growth markets for Progressive include Abilene-Sweetwater TX (+18.8% growth, 38.0% brand interest), Boise ID (+18.2% growth, 26.0% brand interest), and Casper-Riverton WY (+23.5% growth, 21.0% brand interest)
Progressive demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+18.8% growth, +6.0% gain, 38.0% current brand interest), Boise ID (+18.2% growth, +4.0% gain, 26.0% current brand interest), and Casper-Riverton WY (+23.5% growth, +4.0% gain, 21.0% current brand interest)
Progressive successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 38.0% brand interest, +18.8% growth), Boise ID (maintained 26.0% brand interest, +18.2% growth), and Casper-Riverton WY (maintained 21.0% brand interest, +23.5% growth)
In large markets, Progressive shows modest growth with moderate brand interest: Baltimore MD (+4.5% growth, 23.0% brand interest) and Chicago IL (+0.0% growth, 23.0% brand interest)
In medium markets, Progressive shows modest growth with moderate brand interest: Albuquerque-Santa Fe NM (+3.9% growth, 27.0% brand interest) and Austin TX (+2.9% growth, 35.0% brand interest)
In small markets, Progressive shows modest growth with moderate brand interest: Abilene-Sweetwater TX (+18.8% growth, 38.0% brand interest) and Boise ID (+18.2% growth, 26.0% brand interest)
Progressive maintains consistent performance with steady growth and stable brand interest across 27% of markets, exemplified by Albany GA (+5.0% growth, +2.0% brand interest), Albany-Schenectady-Troy NY (+8.6% growth, +3.0% brand interest), and Anchorage AK (+7.1% growth, +1.0% brand interest)
Progressive maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (38.0% brand interest, +18.8% growth), Elmira NY (41.0% brand interest, +20.6% growth), and Hattiesburg-Laurel MS (36.0% brand interest, +16.1% growth)
Progressive achieves significant brand interest gains in Abilene-Sweetwater TX (+6.0% brand interest growth, now at 38.0%), Boise ID (+4.0% brand interest growth, now at 26.0%), and Casper-Riverton WY (+4.0% brand interest growth, now at 21.0%)
Progressive shows accelerating brand interest growth in Abilene-Sweetwater TX (+18.8% growth, 38.0% brand interest) and Boise ID (+18.2% growth, 26.0% brand interest)
Progressive demonstrates emerging brand interest strength in Juneau AK (+16.7% growth, 14.0% brand interest) and Cheyenne WY-Scottsbluff NE (+12.5% growth, 18.0% brand interest)
Progressive maintains stable brand interest performance in mature markets: Atlanta GA (-3.3% growth, 29.0% brand interest) and Augusta GA (-3.1% growth, 31.0% brand interest)
Progressive faces growth challenges in historically strong markets: Alpena MI (-37.5% growth, 35.0% brand interest) and Atlanta GA (-3.3% growth, 29.0% brand interest)
Competitive Insights
Competitive Insights showcase how Progressive performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Progressive can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Progressive can focus its competitive strategy.
Geico demonstrates category leadership at dma level with 4.8% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+18.8%, 19.0% brand interest), Anchorage AK (+35.7%, 19.0% brand interest), and Boise ID (+15.4%, 15.0% brand interest)
In high-growth dma markets, Geico maintains an average brand interest of 16.2% with consistent performance across 30 markets
In direct competition, Geico outperforms Progressive with 14.9 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 26.0% brand interest, 20.8% growth), Albany-Schenectady-Troy NY (gap: 11.0% brand interest, 15.5% growth), and Alexandria LA (gap: 19.0% brand interest, 9.3% growth)
In select markets, State Farm Insurance outperforms Geico despite weaker overall growth (+2.8% vs +4.8% overall): Alexandria LA (State Farm Insurance leads: 42.0% share, +5.0% growth vs Geico: 15.0%, -6.2%) and Alpena MI (State Farm Insurance leads: 65.0% share, +58.5% growth vs Geico: 0.0%, -100.0%)
In select markets, Progressive outperforms Geico despite weaker overall growth (+3.6% vs +4.8% overall): Albany GA (Progressive leads: 42.0% share, +5.0% growth vs Geico: 16.0%, -15.8%), Albany-Schenectady-Troy NY (Progressive leads: 38.0% share, +8.6% growth vs Geico: 27.0%, -6.9%), and Alexandria LA (Progressive leads: 34.0% share, +3.0% growth vs Geico: 15.0%, -6.2%)
In select markets, Allstate outperforms Geico despite weaker overall growth (-7.3% vs +4.8% overall): Albany GA (Allstate: +25.0% growth vs Geico: -15.8% growth)
In select markets, Allstate outperforms State Farm Insurance despite weaker overall growth (-7.3% vs +2.8% overall): Albany GA (Allstate: +25.0% growth vs State Farm Insurance: -3.0% growth), Charlottesville VA (Allstate: +25.0% growth vs State Farm Insurance: -7.1% growth), and Clarksburg-Weston WV (Allstate: +10.0% growth vs State Farm Insurance: -2.0% growth)
In select markets, State Farm Insurance outperforms Progressive despite weaker overall growth (+2.8% vs +3.6% overall): Alpena MI (State Farm Insurance leads: 65.0% share, +58.5% growth vs Progressive: 35.0%, -37.5%), Atlanta GA (State Farm Insurance leads: 38.0% share, +11.8% growth vs Progressive: 29.0%, -3.3%), and Augusta GA (State Farm Insurance leads: 36.0% share, +12.5% growth vs Progressive: 31.0%, -3.1%)
In select markets, Allstate outperforms Progressive despite weaker overall growth (-7.3% vs +3.6% overall): Clarksburg-Weston WV (Allstate: +10.0% growth vs Progressive: -8.3% growth), Columbus-Tupelo-West Point MS (Allstate: +27.3% growth vs Progressive: -15.6% growth), and Dayton OH (Allstate: +5.9% growth vs Progressive: -6.2% growth)
Geico successfully defends market leadership positions while maintaining brand interest growth in Harrisonburg VA (maintained 24.0% brand interest, +20.0% growth), Odessa-Midland TX (maintained 22.0% brand interest, +15.8% growth), and Philadelphia PA (maintained 23.0% brand interest, +15.0% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 65.0% brand interest, +58.5% growth), Anchorage AK (maintained 28.0% brand interest, +27.3% growth), and Bangor ME (maintained 22.0% brand interest, +15.8% growth)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 38.0% brand interest, +18.8% growth), Boise ID (maintained 26.0% brand interest, +18.2% growth), and Casper-Riverton WY (maintained 21.0% brand interest, +23.5% growth)
Allstate successfully defends market leadership positions while maintaining brand interest growth in Montgomery (Selma) AL (maintained 27.0% brand interest, +8.0% growth) and Juneau AK (maintained 57.0% brand interest, +11.8% growth)
Geico maintains strong brand interest position in key markets: Philadelphia PA (23.0% brand interest, +15.0% growth), Jacksonville FL (27.0% brand interest, +3.9% growth), and Las Vegas NV (23.0% brand interest, +4.5% growth)
State Farm Insurance maintains strong brand interest position in key markets: Birmingham AL (37.0% brand interest, +2.8% growth), Columbus OH (30.0% brand interest, +3.5% growth), and Indianapolis IN (31.0% brand interest, +3.3% growth)
Progressive maintains strong brand interest position in key markets: Austin TX (35.0% brand interest, +2.9% growth), Baltimore MD (23.0% brand interest, +4.5% growth), and Cincinnati OH (32.0% brand interest, +3.2% growth)