Progressive
Company
Progressive
Industry
Insurance
Related Brands
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Progressive, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
6 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
14 DMAs
1 State
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
19 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
32 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
23 DMAs
6 States
|
|
Monitor & Maintain
|
All other markets
|
117 DMAs
43 States
|
Brand Insights
Brand Insights reveal Progressive’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Progressive shows stable performance with 0.3% average growth across 51 markets (33.2% avg brand interest), with positive growth in 19 of 51 markets
Progressive has 0 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 31 stable markets (0-5%), and 15 declining markets
Progressive maintains strong brand interest positions in key markets: Idaho (33.0% brand interest, -1.0% change), Maine (35.0% brand interest, -1.0% change), and Michigan (42.0% brand interest, -4.0% change)
Progressive shows positive brand interest momentum in 19 markets, notably in Colorado (+1.0% brand interest), Florida (+1.0% brand interest), Georgia (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For Progressive, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Progressive, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Geico shows market leadership with 3.4% average brand interest growth and notable strength in Alabama (+16.7%, 14.0% brand interest), Indiana (+15.4%, 15.0% brand interest), and Nebraska (+16.7%, 14.0% brand interest)
In high-growth markets, Geico maintains an average brand interest of 14.3% with consistent performance across 3 markets
Geico maintains market dominance with an average 35.3% brand interest across key markets: Maryland (33.0% brand interest, +3.1% growth), Massachusetts (40.0% brand interest, +2.6% growth), and Florida (33.0% brand interest, +6.5% growth)
State Farm Insurance maintains market dominance with an average 39.2% brand interest across key markets: Arizona (33.0% brand interest, +3.1% growth), Arkansas (46.0% brand interest, +2.2% growth), and Delaware (39.0% brand interest, +2.6% growth)
Investment Recommendations
Strategic recommendations for Progressive in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Detroit MI | 1,704,780 | 47.0% | -2.1% | +4.4% |
| San Diego CA | 974,169 | 22.0% | -4.4% | +10.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 687,306 | 36.0% | -5.3% | +9.1% |
| Oklahoma City OK | 654,139 | 30.0% | -3.2% | +11.1% |
| Memphis TN | 567,037 | 27.0% | -3.6% | +17.4% |
| Little Rock-Pine Bluff AR | 507,874 | 29.0% | -6.5% | +11.5% |
Emerging Market
Smaller markets showing strong growth potential
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Rockford IL | 159,667 | 30.0% | +11.1% | +20.0% |
| Palm Springs CA | 148,025 | 25.0% | +13.6% | +13.6% |
| Rochester MN-Mason City IA-Austin MN | 133,927 | 44.0% | +10.0% | +22.2% |
| Missoula MT | 114,550 | 43.0% | +10.3% | +13.2% |
| Bluefield-Beckley-Oak Hill WV | 106,269 | 31.0% | +10.7% | +34.8% |
| Billings, MT | 103,972 | 37.0% | +15.6% | +5.7% |
| Jackson TN | 90,438 | 37.0% | +12.1% | +32.1% |
| Clarksburg-Weston WV | 87,824 | 26.0% | +13.0% | +52.9% |
Growth Opportunity
Mid-size markets with positive brand interest trends
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 634,542 | 30.0% | +3.5% | +30.4% |
| Fresno-Visalia CA | 558,026 | 27.0% | +8.0% | +17.4% |
| Buffalo NY | 556,257 | 30.0% | +7.1% | +20.0% |
| Wilkes Barre-Scranton PA | 519,543 | 34.0% | +3.0% | +17.2% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 30.0% | +3.5% | +30.4% |
| Albany-Schenectady-Troy NY | 509,309 | 34.0% | +9.7% | +21.4% |
| Knoxville TN | 492,492 | 31.0% | +3.3% | +10.7% |
| Lexington KY | 449,592 | 31.0% | +6.9% | +29.2% |
High Growth Priority
Large markets showing strong consistent growth
32
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 23.0% | +4.6% | +15.0% |
| Los Angeles CA | 5,137,519 | 26.0% | -3.7% | +13.0% |
| Chicago IL | 3,189,842 | 23.0% | +4.6% | +15.0% |
| Philadelphia PA | 2,735,885 | 30.0% | -3.2% | +15.4% |
| Dallas-Ft. Worth TX | 2,676,555 | 31.0% | +0.0% | +19.2% |
| Houston TX | 2,346,370 | 35.0% | +6.1% | +12.9% |
| Washington DC (Hagerstown MD) | 2,303,268 | 27.0% | +8.0% | +17.4% |
| Boston MA-Manchester NH | 2,284,647 | 43.0% | +4.9% | +30.3% |
Maintain & Optimize
Stable markets with consistent performance
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Minneapolis-St. Paul MN | 1,618,742 | 39.0% | +0.0% | +5.4% |
| Austin TX | 861,098 | 35.0% | +0.0% | +6.1% |
| Milwaukee WI | 792,176 | 40.0% | +0.0% | +5.3% |
| Albuquerque-Santa Fe NM | 634,260 | 31.0% | +0.0% | +3.3% |
| Tucson (Sierra Vista) AZ | 431,693 | 33.0% | +0.0% | +3.1% |
| Des Moines-Ames IA | 415,633 | 36.0% | -5.3% | +2.9% |
| Madison WI | 400,136 | 39.0% | +2.6% | +5.4% |
| Omaha NE | 397,575 | 31.0% | -3.1% | +0.0% |
Monitor & Maintain
All other markets
117
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,358,268 | 29.0% | +0.0% | +7.4% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 27.0% | +3.9% | +8.0% |
| Nashville TN | 1,028,315 | 30.0% | +7.1% | +7.1% |
| Cincinnati OH | 839,467 | 32.0% | +3.2% | +10.3% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 30.0% | +0.0% | +11.1% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 27.0% | +0.0% | +12.5% |
| New Orleans LA | 604,657 | 33.0% | +0.0% | +13.8% |
| Providence RI-New Bedford MA | 584,232 | 49.0% | +2.1% | +8.9% |
Brand Insights
Brand Insights for Progressive in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Progressive shows stable performance with 0.4% average growth across 209 markets (33.2% avg brand interest), with positive growth in 79 of 209 markets
Top performing markets for Progressive demonstrate exceptional results in Jonesboro AR (+25.0% growth, 35.0% brand interest, +7.0% brand interest change), Bowling Green KY (+17.2% growth, 34.0% brand interest, +5.0% brand interest change), and Billings, MT (+15.6% growth, 37.0% brand interest, +5.0% brand interest change)
Progressive has 3 markets with high growth (>15%), 37 markets with moderate growth (5-15%), 86 stable markets (0-5%), and 83 declining markets
Notable high-growth markets for Progressive include Billings, MT (+15.6% growth, 37.0% brand interest), Bowling Green KY (+17.2% growth, 34.0% brand interest), and Jonesboro AR (+25.0% growth, 35.0% brand interest)
Progressive maintains strong brand interest positions in key markets: Albany GA (36.0% brand interest, -4.0% change), Alpena MI (40.0% brand interest, -2.0% change), and Bangor ME (38.0% brand interest, -1.0% change)
Progressive shows positive brand interest momentum in 79 markets, notably in Billings, MT (+5.0% brand interest), Bowling Green KY (+5.0% brand interest), Jonesboro AR (+7.0% brand interest)
Progressive demonstrates strong market momentum with combined growth and brand interest gains in key markets: Billings, MT (+15.6% growth, +5.0% gain, 37.0% current brand interest), Bowling Green KY (+17.2% growth, +5.0% gain, 34.0% current brand interest), and Jonesboro AR (+25.0% growth, +7.0% gain, 35.0% current brand interest)
Progressive successfully defends strong market positions while maintaining brand interest growth in Billings, MT (maintained 37.0% brand interest, +15.6% growth), Bowling Green KY (maintained 34.0% brand interest, +17.2% growth), and Jonesboro AR (maintained 35.0% brand interest, +25.0% growth)
In large markets, Progressive shows steady growth with moderate brand interest: Detroit MI (-2.1% decline, 47.0% brand interest) and Los Angeles CA (-3.7% decline, 26.0% brand interest)
In medium markets, Progressive shows steady growth with moderate brand interest: Birmingham AL (-3.7% decline, 26.0% brand interest) and Grand Rapids-Kalamazoo-Battle Creek MI (-5.3% decline, 36.0% brand interest)
In small markets, Progressive shows steady growth with moderate brand interest: Albany GA (-10.0% decline, 36.0% brand interest) and Alpena MI (-4.8% decline, 40.0% brand interest)
Progressive maintains dominant market position with >35% brand interest in key markets: Albany GA (36.0% brand interest, -10.0% change) and Alpena MI (40.0% brand interest, -4.8% change)
Progressive achieves significant brand interest gains in Billings, MT (+5.0% brand interest growth, now at 37.0%) and Bowling Green KY (+5.0% brand interest growth, now at 34.0%)
Progressive shows accelerating brand interest growth in Billings, MT (+15.6% growth, 37.0% brand interest) and Bowling Green KY (+17.2% growth, 34.0% brand interest)
Progressive maintains stable brand interest performance in mature markets: Alpena MI (-4.8% decline, 40.0% brand interest) and Bangor ME (-2.6% decline, 38.0% brand interest)
Progressive faces growth challenges in historically strong markets: Albany GA (-10.0% decline, 36.0% brand interest) and Alpena MI (-4.8% decline, 40.0% brand interest)
Competitive Insights
Competitive Insights showcase how Progressive performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Progressive can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Progressive can focus its competitive strategy.
Geico shows market leadership with 5.0% average brand interest growth and notable strength in Birmingham AL (+15.4%, 15.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+22.2%, 11.0% brand interest), and Chico-Redding CA (+18.2%, 26.0% brand interest)
In high-growth markets, Geico maintains an average brand interest of 15.2% with consistent performance across 36 markets
Geico shows strong momentum with 5.0% average brand interest growth across key markets: Greenwood-Greenville MS (+50.0% growth, +5.0% brand interest), Helena MT (+45.5% growth, +5.0% brand interest), and Lima OH (+45.5% growth, +5.0% brand interest)
Geico captured additional brand interest in 95 markets, averaging +2.0% brand interest growth in key growth markets
Geico maintains market dominance with an average 36.1% brand interest across key markets: Los Angeles CA (31.0% brand interest, +3.3% growth), Buffalo NY (36.0% brand interest, +5.9% growth), and Gainesville FL (36.0% brand interest, +9.1% growth)
State Farm Insurance maintains market dominance with an average 40.1% brand interest across key markets: Zanesville OH (42.0% brand interest, +35.5% growth), Alpena MI (60.0% brand interest, +3.5% growth), and Biloxi-Gulfport MS (36.0% brand interest, +2.9% growth)
Progressive maintains market dominance with an average 36.1% brand interest across key markets: Billings, MT (37.0% brand interest, +15.6% growth), Bowling Green KY (34.0% brand interest, +17.2% growth), and Jonesboro AR (35.0% brand interest, +25.0% growth)
Geico dominates in 126 of 197 key battleground markets against State Farm Insurance, notably in Alexandria LA (13.0% vs 42.0% brand interest), Anchorage AK (24.0% vs 37.0% brand interest), and Baltimore MD (33.0% vs 28.0% brand interest)
Geico dominates in 125 of 199 key battleground markets against Progressive, notably in Alexandria LA (13.0% vs 36.0% brand interest), Anchorage AK (24.0% vs 22.0% brand interest), and Baltimore MD (33.0% vs 26.0% brand interest)
Geico dominates in 126 of 185 key battleground markets against Allstate, notably in Anchorage AK (24.0% vs 17.0% brand interest), Baltimore MD (33.0% vs 13.0% brand interest), and Bangor ME (19.0% vs 12.0% brand interest)
Progressive dominates in 102 of 173 key battleground markets against State Farm Insurance, notably in Abilene-Sweetwater TX (31.0% vs 34.0% brand interest), Albany-Schenectady-Troy NY (24.0% vs 34.0% brand interest), and Anchorage AK (37.0% vs 22.0% brand interest)
Allstate dominates in 106 of 205 key battleground markets against State Farm Insurance, notably in Abilene-Sweetwater TX (31.0% vs 13.0% brand interest), Albany-Schenectady-Troy NY (24.0% vs 12.0% brand interest), and Albuquerque-Santa Fe NM (35.0% vs 12.0% brand interest)
Progressive dominates in 109 of 204 key battleground markets against Allstate, notably in Albany GA (36.0% vs 12.0% brand interest), Augusta GA (29.0% vs 17.0% brand interest), and Bangor ME (38.0% vs 12.0% brand interest)
Geico successfully defends market leadership positions while maintaining brand interest growth in Chico-Redding CA (maintained 26.0% brand interest, +18.2% growth), Macon GA (maintained 28.0% brand interest, +16.7% growth), and San Angelo TX (maintained 26.0% brand interest, +18.2% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Orlando-Daytona Beach-Melbourne FL (maintained 29.0% brand interest, +16.0% growth), Zanesville OH (maintained 42.0% brand interest, +35.5% growth), and Alpena MI (maintained 60.0% brand interest, +3.5% growth)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 37.0% brand interest, +15.6% growth), Bowling Green KY (maintained 34.0% brand interest, +17.2% growth), and Jonesboro AR (maintained 35.0% brand interest, +25.0% growth)