Company
Allstate
Industry
Insurance
Related Brands
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What is BrandStack?
BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).
For Allstate, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 294 Top Market Areas (TMAs), 294 Opportunity Market Areas (OMAs), 180 Competitive Marketing Areas (CMAs) and Allstate specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Allstate below and see how your teams and campaigns can benefit from it.
For Allstate, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 294 Top Market Areas (TMAs), 294 Opportunity Market Areas (OMAs), 180 Competitive Marketing Areas (CMAs) and Allstate specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Allstate below and see how your teams and campaigns can benefit from it.
Allstate and Insurance
Top Market Areas (TMAs)
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Allstate has 294 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Allstate has 294 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Brockton, Washington Township, Waterbury, Upper Darby, East Cobb, Wilmington, Union City, Springfield, Albany, Louisville |
| Alabama | Vestavia Hills, Montgomery, Birmingham, Dothan, Huntsville, Prattville, Alabaster, Decatur, Oxford |
| Alaska | Point MacKenzie, Fairbanks |
| Arizona | Scottsdale, San Tan Valley, Sun Lakes, Phoenix, Chandler, Goodyear, Tucson, Tempe, Avondale, Mesa, Peoria, Rio Rico, Oro Valley, Maricopa, Fortuna Foothills, Prescott, Catalina Foothills, Kingman |
| Arkansas | Little Rock, North Little Rock, Maumelle, Jonesboro, Roland, Searcy, Springdale, Bryant, Bella Vista, Lonoke |
Opportunity Market Areas (OMAs)
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Allstate has 294 areas for Q2 2023.
BrandStack algorithms indicate Allstate has 294 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Waltham, Fall River, Malden, Medford, Framingham, Manchester, Stratford, Nashua, Camden, Uniondale, Lancaster |
| Alabama | Mobile, Tillmans Corner, Pelham, Arab, Huguley, Albertville, Lincoln |
| Alaska | Anchorage, Meadow Lakes |
| Arizona | Queen Creek, Buckeye, Casas Adobes, Gilbert, Flagstaff, Surprise, Glendale, Sahuarita, Florence, Drexel Heights, Casa Grande |
| Arkansas | Benton, Fayetteville, Fort Smith, Bentonville, Mountain Home, Russellville, Heber Springs, Gibson, Van Buren, El Dorado |
Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Allstate, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Allstate.
For Allstate, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Allstate.
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Allstate saw relatively higher brand interest in Rosemont, Warrenville, Oak Brook, North Chicago and Flossmoor across Illinois - specifically 86.2% more brand interest than the overall Illinois region.
86.2
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Allstate saw relatively higher brand interest in Louisville, Madison, Gulfport, Columbus and Olive Branch across Mississippi - specifically 82% more brand interest than the overall Mississippi region.
82
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Allstate saw relatively higher brand interest in Punta Rassa, Iona, Cypress Lake, Apopka, Kings Point, Villas, Cape Coral and Punta Gorda across Florida - specifically 75.8% more brand interest than the overall Florida region.
75.8
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Allstate saw high brand interest in New Jersey especially in Bernards, Willingboro, Berlin, Medford and Hanover. Overall, these regions saw 63.76% more brand interest than the overall New Jersey region.
63.76
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Allstate, we generated benchmarked insights across competitive brands in the Insurance vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Allstate, we generated benchmarked insights across competitive brands in the Insurance vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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For Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive, the most competitive markets in Minnesota are - Saint Cloud, Burnsville, Saint Paul, Minneapolis, Rochester, Oakdale, Maple Grove, Plymouth, Brooklyn Center, Inver Grove Heights, Andover, Golden Valley, Bemidji, Crystal and Jordan.
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The most competitive markets for Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive in Wisconsin are - Milwaukee, Eau Claire, Appleton, Wauwatosa, New Berlin, Caledonia, Sun Prairie, Janesville, Racine, Oak Creek, Union Grove, Hudson and Ashwaubenon.
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The most competitive markets for Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive in Washington are - Bellevue, Spokane Valley, Bothell, Spokane, Belfair, Vancouver, Shoreline, Tukwila, University Place, Auburn, Parkland, Bellingham, Issaquah, South Hill, North Creek, Kirkland, Marietta-Alderwood, Hockinson, SeaTac, East Wenatchee, Yakima and Picnic Point-North Lynnwood.
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Burke, Spotsylvania Courthouse, Laurel, Falmouth, Chesterfield, Aquia Harbour, Dulles, Montclair, Aldie, Merrifield, Potomac Falls, Winchester and Hopewell are the most competitive markets for Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive in Virginia
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Top Market Areas (TMAs) Entire List
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Allstate has 294 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Allstate has 294 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Brockton, Washington Township, Waterbury, Upper Darby, East Cobb, Wilmington, Union City, Springfield, Albany, Louisville |
| Alabama | Vestavia Hills, Montgomery, Birmingham, Dothan, Huntsville, Prattville, Alabaster, Decatur, Oxford |
| Alaska | Point MacKenzie, Fairbanks |
| Arizona | Scottsdale, San Tan Valley, Sun Lakes, Phoenix, Chandler, Goodyear, Tucson, Tempe, Avondale, Mesa, Peoria, Rio Rico, Oro Valley, Maricopa, Fortuna Foothills, Prescott, Catalina Foothills, Kingman |
| Arkansas | Little Rock, North Little Rock, Maumelle, Jonesboro, Roland, Searcy, Springdale, Bryant, Bella Vista, Lonoke |
| California | Pleasanton, Elk Grove, Walnut Creek, Goleta, Diamond Bar, Lathrop, Florin, Chino Hills, Santee, Emeryville, Turlock, Lodi, Goshen, Gardena, Bellflower, Coachella, Altadena |
| Colorado | Watkins, Ken Caryl, Aurora, Denver, Centennial, Colorado Springs, Westminster, Fort Collins, Littleton, Black Forest, Commerce City, Evans |
| Connecticut | Southington, Cheshire, Bristol, West Hartford, Trumbull, Waterbury, Wallingford, Hartford, Vernon, Bridgeport, Groton, New Britain, Norwalk, Greenwich, New Canaan |
| Delaware | Delaware City, Wilmington, Odessa, Bear, Cheswold, New Castle, Kent Acres |
| Florida | Maitland, Davenport, Jasmine Estates, Bithlo, Ensley, Winter Haven, Rockledge, Country Club, Punta Gorda, Port Orange, Holly Hill, Vineyards, Palm Harbor, Lely, Venice, Wesley Chapel South |
| Georgia | Stone Mountain, College Park, Riverdale, East Cobb, Tyrone, Martinez, Union City, Macon, Palmetto, Lithonia, Stockbridge, Flowery Branch, Bolingbroke, Rome, Locust Grove, Port Wentworth, Grayson |
| Hawaii | Honolulu, Lihue, Wahiawa |
| Idaho | Twin Falls, Meridian, Nampa, Boise, Post Falls, Idaho Falls |
| Illinois | Hoffman Estates, Rolling Meadows, Algonquin, Berwyn, North Chicago, Fairview Heights, Matteson |
| Indiana | Jeffersonville, Fishers, South Bend, Muncie, Indianapolis, Kokomo, Evansville, Portage, Newburgh, La Porte |
| Iowa | Des Moines, Cedar Rapids, Urbandale, Davenport, Council Bluffs, Ankeny, Ames |
| Kansas | Olathe, Wichita, Topeka, Shawnee |
| Kentucky | Georgetown, Park Hills |
| Louisiana | Denham Springs, Mandeville, Baton Rouge, Shreveport, Metairie, New Orleans, Lafayette, New Roads, Bossier City, Slidell, Harvey, Youngsville, Moss Bluff |
| Maine | Portland |
| Maryland | Oxon Hill-Glassmanor, Forestville, Rossville, Woodlawn, Halethorpe, Redland, Edgewood, Clinton, Odenton |
| Massachusetts | Springfield, Brockton, Malden, Tewksbury |
| Michigan | Midland, Beechwood, Troy, Fair Plain, West Bloomfield Township |
| Minnesota | Minnetonka, Brooklyn Park, Bloomington, Saint Cloud, Burnsville, Rochester, Plymouth, Brooklyn Center, Inver Grove Heights, Andover, Golden Valley |
| Mississippi | Southaven, Gautier, Columbus, Pearlington, Olive Branch, Picayune, Horn Lake, Vancleave, Starkville |
| Missouri | Chesterfield, Wentzville, Saint Charles, St. Louis, Springfield, Hazelwood, Gladstone, Wildwood |
| Nebraska | Omaha, Lincoln |
| Nevada | Reno, Sparks, Henderson, Las Vegas, Paradise, North Las Vegas, Sunrise Manor |
| New Hampshire | Concord, Dover, Nashua, Manchester |
| New Jersey | Wall Township, Washington Township, Linden, Springfield Township, Morristown, Belleville, Medford, Maple Shade Township, Lacey Township, Hopewell Township |
| New Mexico | Albuquerque, Carlsbad, Carnuel, Farmington, La Cienega |
| New York | Mount Vernon, Smithtown, Franklin Square, Utica, Huntington Station, Mineola, Mechanicstown |
| North Carolina | Charlotte, Kannapolis, Apex, Burlington, Troy, Fuquay Varina, Sanford, Goldsboro |
| North Dakota | Fargo |
| Ohio | Kent, Euclid, Warren, Cuyahoga Falls, Springdale, Lancaster, Amelia, Barberton, Brecksville |
| Oklahoma | Moore, Oklahoma City, Midwest City, Tuttle, Ardmore, Guthrie, Bartlesville, Edmond |
| Oregon | Beaverton, Eugene, Bend, Portland, Hillsboro, Central Point, Salem, Vancouver, Redmond, Happy Valley, Eagle Creek, Jennings Lodge, Springfield, Roseburg |
| Pennsylvania | Hazleton, Upper Darby, New Castle, Mountain Top, Darby, Hershey |
| Rhode Island | Johnston, Coventry, Woonsocket, South Kingstown |
| South Carolina | Newport, Elgin, Seneca, Red Bank, Hardeeville, Woodruff, Easley, York, Honea Path, North Hartsville |
| South Dakota | Sioux Falls |
| Tennessee | Memphis, Nashville, Smyrna, Chattanooga, Chapmansboro, Palmyra, Knoxville, Murfreesboro, Maryville, Bristol |
| Texas | McKinney, Canyon Lake, League City, Orange, Channelview, Humble, Waxahachie, Melissa, San Juan |
| Utah | St. George, Magna, Lehi, Cedar City, Centerville, Brigham City, Riverton |
| Virginia | Chester, Chesterfield, Aquia Harbour, Montclair, Merrifield, Winchester, Hopewell |
| Washington | Renton, Tacoma, Everett, Federal Way, Bellevue, Bothell, Belfair, Vancouver, Issaquah, North Creek, Hockinson, SeaTac, East Wenatchee, Yakima |
| West Virginia | Wheeling, Parkersburg, Ranson |
| Wisconsin | Milwaukee, Eau Claire, Appleton, Caledonia, Janesville, Racine, Oak Creek |
| Wyoming | Ranchettes |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Top Market Areas (TMA) list. If you are not sure who Allstate's CSM is, reach out to us and we will connect you with them.
Opportunity Market Areas (OMAs) Entire List
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Allstate has 294 areas for Q2 2023.
BrandStack algorithms indicate Allstate has 294 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Waltham, Fall River, Malden, Medford, Framingham, Manchester, Stratford, Nashua, Camden, Uniondale, Lancaster |
| Alabama | Mobile, Tillmans Corner, Pelham, Arab, Huguley, Albertville, Lincoln |
| Alaska | Anchorage, Meadow Lakes |
| Arizona | Queen Creek, Buckeye, Casas Adobes, Gilbert, Flagstaff, Surprise, Glendale, Sahuarita, Florence, Drexel Heights, Casa Grande |
| Arkansas | Benton, Fayetteville, Fort Smith, Bentonville, Mountain Home, Russellville, Heber Springs, Gibson, Van Buren, El Dorado |
| California | San Carlos, Roseville, Palo Alto, Orange, Berkeley, Antioch, Lake Elsinore, Placentia, Commerce, El Cajon, San Marcos, South Whittier, Oxnard, La Mesa, Sunnyvale, Ventura, Antelope, Stevenson Ranch, Fullerton, Newport Beach, Citrus Heights, Lomita |
| Colorado | Englewood, Lakewood, Pueblo, Castle Rock, Arvada, Lone Tree, Greeley, Thornton, Highlands Ranch, Boulder, Longmont, Berthoud, Superior, Brighton |
| Connecticut | Avon, Hamden, Meriden, Farmington, Manchester, Stratford, Middletown, Bloomfield, Wolcott, Ansonia, Southbury, Naugatuck |
| Delaware | Elsinboro, Pike Creek, Claymont, Newark, Milton, Glasgow, Dover, Ellendale, Bethany Beach |
| Florida | Midway, North Miami Beach, Progress Village, Crescent Beach, Egypt Lake-Leto, Bellview, Miramar, Vero Beach South, Palm River-Clair Mel, Ives Estates, Tarpon Springs, Brent, Nassau Village-Ratliff, East Lake, East Lake-Orient Park |
| Georgia | Hampton, Belvedere Park, Cartersville, Fayetteville, Saint Marys, Cedartown, Conley, Candler-McAfee, Thomaston, Bethlehem, Kingsland, Louisville |
| Hawaii | Waipio Acres, Kaneohe, Makakilo, Ahuimanu, Wailea-Makena |
| Idaho | Hayden, Kuna, Garden City, Ammon |
| Illinois | Belleville, Bloomingdale, Collinsville, Hazel Crest, Benton, Dolton, Frankfort, Park Forest, Robinson, Forest Park |
| Indiana | Carmel, Gary, Bloomington, Elkhart, Lakes of the Four Seasons, Russiaville, North Vernon, Crawfordsville |
| Iowa | West Des Moines, Iowa City, Anthon, Amana, Ely, Grimes |
| Kansas | Kansas City, Augusta, Junction City, Emporia, Prairie Village |
| Kentucky | Campbellsville, Nicholasville, Pikeville, Hazard, Paris, Corbin, Mount Vernon, Franklin, Buckner, Danville |
| Louisiana | Prairieville, Kenner, Gonzales, Hammond, Monroe, Sunset, Mansfield, Gray, Sorrento, Walker, Central, Waggaman, Terrytown |
| Maine | Augusta, Bangor, Brewer, Waterville |
| Maryland | Dundalk, Fairland, Indian Head, Ijamsville, Parole, Elkton, Huntingtown |
| Massachusetts | Amesbury, Melrose, Walpole, Hingham, Chicopee, Norwood, Everett, Clinton, Kingston, Northbridge |
| Michigan | Monroe, Jamestown, Fenton Township, Fowlerville, Inkster, Norton Shores, Caledonia, Allegan, Wayne, Blackman, Holly |
| Minnesota | Edina, Eagan, Saint Paul, Minneapolis, Oakdale, Maple Grove, Bemidji, Crystal, Jordan, Mountain Iron |
| Mississippi | Jackson, Gulfport, Oxford, Biloxi, Hattiesburg, Flowood, Ridgeland, Pearl, Byram, Bay Springs, Canton |
| Missouri | Independence, Grandview, Mehlville, Arnold, Overland, Ferguson, Belton |
| Nebraska | Grand Island, La Vista, Columbus, North Platte, Norfolk, Fremont |
| Nevada | Enterprise, Spring Valley, Fernley, Elko |
| New Hampshire | Merrimack, Portsmouth, Bedford, Durham, Londonderry |
| New Jersey | Avalon, Englewood, Manchester Township, Hackensack, Barrington, River Edge, Harrison, Lodi, Berkeley Heights, Branchburg, Cinnaminson, Carteret |
| New Mexico | Rio Rancho, Gallup, University Park, Aztec, Lovington, Los Lunas |
| New York | Central Islip, Uniondale, Hempstead, Elmsford, Calverton, Centereach, Selden, Minetto, East Syracuse |
| North Carolina | Knightdale, Hillsborough, Marine Corps Air Station Cherry Point, Leland, Shelby, Elizabeth City, Lake Junaluska, Wilkesboro, Wadesboro |
| North Dakota | Williston, Dickinson, Bismarck, Jamestown |
| Ohio | Youngstown, Maple Ridge, North Royalton, Dover, Ashland, Oxford, Lakewood |
| Oklahoma | Sapulpa, Broken Arrow, Tulsa, Stillwater, Muskogee, Yukon, Bixby, Claremore, Chickasha, Sallisaw |
| Oregon | Lake Oswego, Aumsville, Grants Pass, Lewisburg, Mulino, The Dalles, Gladstone, Newberg |
| Pennsylvania | Cornwall, Kulpsville, Camp Hill, Windber, Kimberton, Ellwood City, Montgomeryville, Hatfield |
| Rhode Island | Smithfield, North Smithfield, East Providence, Warwick, Providence, Pawtucket, Central Falls |
| South Carolina | Conway, North Charleston, Myrtle Beach, Columbia, Greenville, Dentsville, Socastee, Goose Creek, Carolina Forest, Lexington, Seven Oaks, Irmo, Valley Falls, Boiling Springs, Gaffney, Hilton Head Island, Newberry, Moncks Corner |
| South Dakota | Madison |
| Tennessee | Bartlett, Germantown, Collierville, Nolensville, Farragut, Blountville, Lakeland, Oak Hill, Lawrenceburg |
| Texas | The Colony, Bedford, Rockwall, Farmers Branch, Richardson, Royse City, Coppell, Huntsville, Temple, Homestead Meadows North |
| Utah | Park City, Saratoga Springs, Holladay, Provo, Kaysville, West Valley City, Salt Lake City, Sandy, American Fork, Ogden, Cottonwood Heights, Farmington, Logan, Layton, South Weber, Smithfield |
| Virginia | Tuckahoe, Herndon, Burke, Spotsylvania Courthouse, Laurel, Falmouth, Dulles, Aldie, Potomac Falls |
| Washington | Lake Forest Park, Seattle, Spokane Valley, Spokane, Shoreline, Tukwila, University Place, Auburn, Parkland, Bellingham, South Hill, Kirkland, Marietta-Alderwood, Picnic Point-North Lynnwood |
| West Virginia | Charleston, Martinsburg, Huntington, Fairmont, Beckley, Bridgeport, Elkins, Inwood, Barboursville |
| Wisconsin | Kenosha, Wausau, Madison, Wauwatosa, New Berlin, Sun Prairie, Union Grove, Hudson, Ashwaubenon, Rosendale |
| Wyoming | Rock Springs |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Opportunity Market Areas (OMA) list. If you are not sure who Allstate's CSM is, reach out to us and we will connect you with them.
Competitive Market Areas (CMAs) Entire List
Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.
In this case, our algorithms indicate Geico, Allstate, State Farm Insurance and Progressive have 180 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
In this case, our algorithms indicate Geico, Allstate, State Farm Insurance and Progressive have 180 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
| Region | Markets |
|---|---|
| United States | Manchester, Stratford, Nashua, Camden, Washington Township, Uniondale, Waterbury, Upper Darby, East Cobb, Wilmington, Lancaster, Erie, Union City, Springfield, Albany, Louisville |
| Alabama | Dothan, Huntsville, Mobile, Tillmans Corner, Prattville, Alabaster, Decatur, Oxford, Pelham, Arab, Huguley, Albertville, Lincoln |
| Arizona | Flagstaff, Sun Lakes, Phoenix, Surprise, Chandler, Goodyear, Tucson, Tempe, Avondale, Mesa, Peoria, Glendale, Rio Rico, Sahuarita, Oro Valley, Florence, Drexel Heights, Maricopa, Fortuna Foothills, Prescott, Catalina Foothills, Casa Grande |
| Arkansas | Jonesboro, Fort Smith, Roland, Bentonville, Mountain Home, Searcy, Springdale, Bryant, Bella Vista, Lonoke, Russellville, Heber Springs, Gibson, Van Buren, El Dorado |
| California | Commerce, Goleta, Diamond Bar, El Cajon, Lathrop, San Marcos, South Whittier, Florin, Chino Hills, Oxnard, La Mesa, Santee, Sunnyvale, Emeryville, Ventura, Antelope, Stevenson Ranch, Fullerton, Turlock, Lodi, Newport Beach, Citrus Heights, Goshen, Gardena, Bellflower, Coachella, Altadena |
| Colorado | Castle Rock, Arvada, Lone Tree, Aurora, Greeley, Denver, Centennial, Colorado Springs, Thornton, Westminster, Highlands Ranch, Boulder, Longmont, Fort Collins, Berthoud, Littleton, Superior, Black Forest, Commerce City, Brighton, Evans |
| Connecticut | Farmington, Manchester, Stratford, Bristol, West Hartford, Trumbull, Waterbury, Middletown, Wallingford, Hartford, Vernon, Bloomfield, Bridgeport, Groton, New Britain, Norwalk, Wolcott, Ansonia, Southbury, Greenwich, Naugatuck |
| Delaware | Claymont, Wilmington, Newark, Odessa, Bear, Cheswold, Milton, Glasgow, Dover, New Castle, Ellendale, Kent Acres, Bethany Beach |
| Florida | Egypt Lake-Leto, Bellview, Bithlo, Miramar, Vero Beach South, Palm River-Clair Mel, Ives Estates, Ensley, Winter Haven, Tarpon Springs, Brent, Rockledge, Country Club, Punta Gorda, Nassau Village-Ratliff, East Lake, Port Orange, Holly Hill, Vineyards, Palm Harbor, East Lake-Orient Park, Lely, Venice |
| Georgia | Martinez, Belvedere Park, Union City, Macon, Cartersville, Fayetteville, Palmetto, Lithonia, Stockbridge, Saint Marys, Cedartown, Conley, Candler-McAfee, Flowery Branch, Bolingbroke, Thomaston, Rome, Locust Grove, Port Wentworth, Grayson, Bethlehem, Kingsland |
| Illinois | Rolling Meadows, Collinsville, Algonquin, Berwyn, North Chicago, Fairview Heights, Matteson, Hazel Crest, Benton, Dolton, Frankfort, Park Forest, Robinson |
| Indiana | South Bend, Muncie, Indianapolis, Kokomo, Evansville, Portage, Newburgh, La Porte, Bloomington, Elkhart, Lakes of the Four Seasons, Russiaville, North Vernon, Crawfordsville |
| Louisiana | Shreveport, Metairie, New Orleans, Lafayette, New Roads, Gonzales, Bossier City, Hammond, Slidell, Monroe, Harvey, Youngsville, Moss Bluff, Sunset, Mansfield, Gray, Sorrento, Walker, Central, Waggaman, Terrytown |
| Maryland | Fairland, Indian Head, Ijamsville, Rossville, Woodlawn, Halethorpe, Redland, Edgewood, Clinton, Parole, Odenton, Elkton, Huntingtown |
| Michigan | Monroe, Fair Plain, West Bloomfield Township, Jamestown, Fenton Township, Fowlerville, Inkster, Norton Shores, Caledonia, Allegan, Wayne, Blackman, Holly |
| Minnesota | Saint Cloud, Burnsville, Saint Paul, Minneapolis, Rochester, Oakdale, Maple Grove, Plymouth, Brooklyn Center, Inver Grove Heights, Andover, Golden Valley, Bemidji, Crystal, Jordan |
| Mississippi | Oxford, Biloxi, Pearlington, Olive Branch, Picayune, Hattiesburg, Flowood, Ridgeland, Horn Lake, Vancleave, Pearl, Starkville, Byram, Bay Springs, Canton |
| New Jersey | Springfield Township, Hackensack, Barrington, River Edge, Harrison, Morristown, Lodi, Belleville, Berkeley Heights, Medford, Branchburg, Cinnaminson, Maple Shade Township, Carteret, Lacey Township, Hopewell Township |
| New York | Uniondale, Hempstead, Franklin Square, Utica, Elmsford, Calverton, Centereach, Huntington Station, Selden, Mineola, Minetto, Mechanicstown, East Syracuse |
| North Carolina | Apex, Burlington, Hillsborough, Troy, Marine Corps Air Station Cherry Point, Leland, Fuquay Varina, Sanford, Shelby, Elizabeth City, Goldsboro, Lake Junaluska, Wilkesboro |
| Ohio | Maple Ridge, Warren, Cuyahoga Falls, Springdale, North Royalton, Lancaster, Amelia, Barberton, Brecksville, Dover, Ashland, Oxford, Lakewood |
| Oklahoma | Tulsa, Stillwater, Midwest City, Tuttle, Ardmore, Muskogee, Yukon, Guthrie, Bartlesville, Edmond, Bixby, Claremore, Chickasha, Sallisaw |
| Oregon | Salem, Vancouver, Redmond, Lake Oswego, Aumsville, Happy Valley, Grants Pass, Eagle Creek, Jennings Lodge, Springfield, Roseburg, Lewisburg, Mulino, The Dalles, Gladstone, Newberg |
| South Carolina | Socastee, Goose Creek, Newport, Elgin, Carolina Forest, Lexington, Seven Oaks, Seneca, Irmo, Red Bank, Hardeeville, Valley Falls, Boiling Springs, Woodruff, Easley, York, Honea Path, North Hartsville, Gaffney, Hilton Head Island, Newberry, Moncks Corner |
| Tennessee | Nashville, Smyrna, Chattanooga, Chapmansboro, Palmyra, Knoxville, Murfreesboro, Nolensville, Maryville, Bristol, Farragut, Blountville, Lakeland, Oak Hill |
| Texas | Canyon Lake, Farmers Branch, Richardson, Royse City, Coppell, League City, Orange, Huntsville, Channelview, Temple, Humble, Waxahachie, Melissa, San Juan |
| Utah | Salt Lake City, Sandy, St. George, American Fork, Ogden, Cottonwood Heights, Farmington, Logan, Magna, Lehi, Layton, Cedar City, Centerville, South Weber, Orem, Brigham City, Riverton |
| Virginia | Burke, Spotsylvania Courthouse, Laurel, Falmouth, Chesterfield, Aquia Harbour, Dulles, Montclair, Aldie, Merrifield, Potomac Falls, Winchester, Hopewell |
| Washington | Bellevue, Spokane Valley, Bothell, Spokane, Belfair, Vancouver, Shoreline, Tukwila, University Place, Auburn, Parkland, Bellingham, Issaquah, South Hill, North Creek, Kirkland, Marietta-Alderwood, Hockinson, SeaTac, East Wenatchee, Yakima, Picnic Point-North Lynnwood |
| Wisconsin | Milwaukee, Eau Claire, Appleton, Wauwatosa, New Berlin, Caledonia, Sun Prairie, Janesville, Racine, Oak Creek, Union Grove, Hudson, Ashwaubenon |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Competitive Market Areas (CMA) list. If you are not sure who Allstate's CSM is, reach out to us and we will connect you with them.
Top Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Allstate, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Allstate.
For Allstate, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Allstate.
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Allstate saw relatively higher brand interest in Rosemont, Warrenville, Oak Brook, North Chicago and Flossmoor across Illinois - specifically 86.2% more brand interest than the overall Illinois region.
86.2
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Allstate saw relatively higher brand interest in Louisville, Madison, Gulfport, Columbus and Olive Branch across Mississippi - specifically 82% more brand interest than the overall Mississippi region.
82
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Allstate saw relatively higher brand interest in Punta Rassa, Iona, Cypress Lake, Apopka, Kings Point, Villas, Cape Coral and Punta Gorda across Florida - specifically 75.8% more brand interest than the overall Florida region.
75.8
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Allstate saw high brand interest in New Jersey especially in Bernards, Willingboro, Berlin, Medford and Hanover. Overall, these regions saw 63.76% more brand interest than the overall New Jersey region.
63.76
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Allstate saw 62.54% more brand interest in these areas (Plainville, Waterbury, Danbury, East Hartford and Shelton) compared to the overall Connecticut region.
62.54
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Allstate saw high brand interest in these areas in Arkansas: Hot Springs, Searcy, Bryant, West Memphis and North Little Rock. Overall, these regions saw 59.95% more brand interest than the overall Arkansas region.
59.95
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Allstate saw high brand interest in Texas especially in New Braunfels, Kyle, Groves, Lake Dallas, Crosby, Santa Fe, Reno and Missouri City. Overall, these regions saw 59.89% more brand interest than the overall Texas region.
59.89
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Allstate saw relatively higher brand interest in Smithfield, Brigham City, Riverton, St. George, Orem, Taylorsville, South Weber and West Jordan across Utah - specifically 58.35% more brand interest than the overall Utah region.
58.35
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Allstate saw relatively higher brand interest in Deltaville, Abingdon, Gloucester Point, Fredericksburg and Martinsville across Virginia - specifically 55.67% more brand interest than the overall Virginia region.
55.67
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For more extensive list of brand insights for Allstate and other brands, please connect with us to see how you can get started with BrandStack.
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Allstate, we generated benchmarked insights across competitive brands in the Insurance vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Allstate, we generated benchmarked insights across competitive brands in the Insurance vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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For Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive, the most competitive markets in Minnesota are - Saint Cloud, Burnsville, Saint Paul, Minneapolis, Rochester, Oakdale, Maple Grove, Plymouth, Brooklyn Center, Inver Grove Heights, Andover, Golden Valley, Bemidji, Crystal and Jordan.
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The most competitive markets for Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive in Wisconsin are - Milwaukee, Eau Claire, Appleton, Wauwatosa, New Berlin, Caledonia, Sun Prairie, Janesville, Racine, Oak Creek, Union Grove, Hudson and Ashwaubenon.
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The most competitive markets for Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive in Washington are - Bellevue, Spokane Valley, Bothell, Spokane, Belfair, Vancouver, Shoreline, Tukwila, University Place, Auburn, Parkland, Bellingham, Issaquah, South Hill, North Creek, Kirkland, Marietta-Alderwood, Hockinson, SeaTac, East Wenatchee, Yakima and Picnic Point-North Lynnwood.
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Burke, Spotsylvania Courthouse, Laurel, Falmouth, Chesterfield, Aquia Harbour, Dulles, Montclair, Aldie, Merrifield, Potomac Falls, Winchester and Hopewell are the most competitive markets for Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive in Virginia
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For Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive, the most competitive markets in Utah are - Salt Lake City, Sandy, St. George, American Fork, Ogden, Cottonwood Heights, Farmington, Logan, Magna, Lehi, Layton, Cedar City, Centerville, South Weber, Orem, Brigham City and Riverton.
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For Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive, the most competitive markets in Texas are - Canyon Lake, Farmers Branch, Richardson, Royse City, Coppell, League City, Orange, Huntsville, Channelview, Temple, Humble, Waxahachie, Melissa and San Juan.
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The most competitive markets for Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive in Tennessee are - Nashville, Smyrna, Chattanooga, Chapmansboro, Palmyra, Knoxville, Murfreesboro, Nolensville, Maryville, Bristol, Farragut, Blountville, Lakeland and Oak Hill.
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For Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive, the most competitive markets in South Carolina are - Socastee, Goose Creek, Newport, Elgin, Carolina Forest, Lexington, Seven Oaks, Seneca, Irmo, Red Bank, Hardeeville, Valley Falls, Boiling Springs, Woodruff, Easley, York, Honea Path, North Hartsville, Gaffney, Hilton Head Island, Newberry and Moncks Corner.
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The most competitive markets for Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive in Oregon are - Salem, Vancouver, Redmond, Lake Oswego, Aumsville, Happy Valley, Grants Pass, Eagle Creek, Jennings Lodge, Springfield, Roseburg, Lewisburg, Mulino, The Dalles, Gladstone and Newberg.
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For more extensive list of competitive insights for Allstate and other brands, please connect with us to see how you can get started with BrandStack.
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