Progressive
Company
Progressive
Industry
Insurance
Related Brands
Integrate Progressive's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Progressive, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
26 DMAs
2 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
9 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
15 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
161 DMAs
48 States
|
Brand Insights
Brand Insights reveal Progressive’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Progressive shows challenging performance with -15.7% average growth across 51 markets (28.5% avg brand interest), with positive growth in 1 of 51 markets
Progressive has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 2 stable markets (0-5%), and 48 declining markets
Progressive maintains dominant market position with >35% brand interest in key markets: Wisconsin (39.0% brand interest, +0.0% growth)
Progressive maintains stable brand interest performance in mature markets: California (-4.2% growth, 23.0% brand interest) and Florida (-2.9% growth, 33.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For Progressive, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Progressive, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Allstate demonstrates category leadership at state level with 114.9% average brand interest growth, showing exceptional performance in Alabama (+56.2%, 25.0% brand interest), Alaska (+200.0%, 48.0% brand interest), and Arizona (+77.8%, 16.0% brand interest)
In high-growth state markets, Allstate maintains an average brand interest of 26.1% with consistent performance across 49 markets
Allstate shows strong momentum with 114.9% average brand interest growth across key state markets: South Dakota (+571.4% growth, +40.0% brand interest), North Dakota (+512.5% growth, +41.0% brand interest), and Wyoming (+422.2% growth, +38.0% brand interest)
Allstate captured additional brand interest in 51 state markets, averaging +13.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Progressive in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 35.0% | -2.8% | +6.1% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 34.0% | +3.0% | +3.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 32.0% | +3.2% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 33.0% | -5.7% | +10.0% |
| Buffalo NY | 537,294 | 32.0% | -5.9% | +10.3% |
| Albany-Schenectady-Troy NY | 491,946 | 35.0% | +0.0% | +9.4% |
| Lexington KY | 434,265 | 31.0% | -6.1% | +6.9% |
| Rochester NY | 370,481 | 28.0% | +0.0% | +12.0% |
High Growth Priority
Large markets showing strong consistent growth
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 211,769 | 27.0% | +8.0% | +8.0% |
| Sioux City IA | 132,124 | 42.0% | +10.5% | -2.3% |
| Harrisonburg VA | 84,057 | 35.0% | +6.1% | +29.6% |
| Twin Falls ID | 62,110 | 40.0% | +8.1% | +5.3% |
| St. Joseph MO | 38,607 | 37.0% | +12.1% | -2.6% |
| Zanesville OH | 28,849 | 35.0% | +6.1% | +6.1% |
| Helena MT | 27,557 | 47.0% | +17.5% | +9.3% |
| Alpena MI | 14,646 | 56.0% | +12.0% | +47.4% |
Maintain & Optimize
Stable markets with consistent performance
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 25.0% | +0.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 26.0% | +0.0% | +0.0% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 38.0% | +0.0% | +0.0% |
| Florence-Myrtle Beach SC | 273,785 | 36.0% | +0.0% | +2.9% |
| Youngstown OH | 221,187 | 34.0% | +0.0% | -2.9% |
| Bakersfield CA | 210,103 | 22.0% | +4.8% | -4.4% |
| Wilmington NC | 186,609 | 33.0% | +0.0% | -2.9% |
| Wichita Falls TX & Lawton OK | 132,252 | 34.0% | +0.0% | +3.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
161
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 23.0% | -8.0% | +4.6% |
| Los Angeles CA | 4,962,377 | 24.0% | -4.0% | -4.0% |
| Chicago IL | 3,081,097 | 23.0% | -4.2% | +4.6% |
| Philadelphia PA | 2,642,616 | 28.0% | -15.2% | -6.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 28.0% | -9.7% | -9.7% |
| Atlanta GA | 2,277,873 | 30.0% | -6.3% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 36.0% | -16.3% | -16.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 22.0% | -4.4% | -4.4% |
Brand Insights
Brand Insights for Progressive in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Progressive shows challenging performance with -10.4% average growth across 210 markets (30.5% avg brand interest), with positive growth in 19 of 210 markets
Top performing markets for Progressive demonstrate exceptional results in Helena MT (+17.5% growth, 47.0% brand interest, +7.0% change), St. Joseph MO (+12.1% growth, 37.0% brand interest, +4.0% change), and Alpena MI (+12.0% growth, 56.0% brand interest, +6.0% change)
Progressive has 1 market with high growth (>15%), 10 markets with moderate growth (5-15%), 31 stable markets (0-5%), and 168 declining markets
Notable high-growth markets for Progressive include Helena MT (+17.5% growth, 47.0% brand interest)
Progressive demonstrates strong market momentum with combined growth and brand interest gains in key markets: Helena MT (+17.5% growth, +7.0% gain, 47.0% current brand interest), Alpena MI (+12.0% growth, +6.0% gain, 56.0% current brand interest), and Sioux City IA (+10.5% growth, +4.0% gain, 42.0% current brand interest)
Progressive successfully defends strong market positions while maintaining brand interest growth in Helena MT (maintained 47.0% brand interest, +17.5% growth), Bakersfield CA (maintained 22.0% brand interest, +4.8% growth), and Greenville-New Bern-Washington NC (maintained 33.0% brand interest, +3.1% growth)
Progressive maintains dominant market position with >35% brand interest in key markets: Helena MT (47.0% brand interest, +17.5% growth), Florence-Myrtle Beach SC (36.0% brand interest, +0.0% growth), and Harlingen-Weslaco-Brownsville-McAllen TX (38.0% brand interest, +0.0% growth)
Progressive achieves significant brand interest gains in Helena MT (+7.0% brand interest growth, now at 47.0%), Twin Falls ID (+3.0% brand interest growth, now at 40.0%), and Alpena MI (+6.0% brand interest growth, now at 56.0%)
Progressive maintains stable brand interest performance in mature markets: Austin TX (-2.9% growth, 34.0% brand interest) and Beaumont-Port Arthur TX (-2.6% growth, 38.0% brand interest)
Progressive faces growth challenges in historically strong markets: Albany GA (-13.0% growth, 40.0% brand interest) and Albuquerque-Santa Fe NM (-21.2% growth, 26.0% brand interest)
Progressive performance in major markets: Atlanta GA (-6.2% growth, 30.0% brand interest, 2.7M TVHH), Baltimore MD (-8.3% growth, 22.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-16.3% growth, 36.0% brand interest, 2.6M TVHH)
Progressive shows positive brand interest growth in markets representing 4.1% of total TVHH coverage
Progressive maintains strong brand interest positions (>30% share) in key markets: Albany GA (40.0% brand interest, -6.0% change), Albuquerque-Santa Fe NM (26.0% brand interest, -7.0% change), and Alexandria LA (33.0% brand interest, -3.0% change)
Progressive achieves significant brand interest gains in Helena MT (+7.0% brand interest), Bakersfield CA (+1.0% brand interest), and Greenville-New Bern-Washington NC (+1.0% brand interest)
Progressive shows challenging performance with -6.7% average growth across 210 markets (30.5% avg brand interest), with positive growth in 47 of 210 markets
Top performing markets for Progressive demonstrate exceptional results in Alpena MI (+47.4% growth, 56.0% brand interest, +18.0% change), Presque Isle ME (+40.0% growth, 42.0% brand interest, +12.0% change), and Harrisonburg VA (+29.6% growth, 35.0% brand interest, +8.0% change)
Competitive Insights
Competitive Insights showcase how Progressive performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Progressive can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Progressive can focus its competitive strategy.
Allstate demonstrates category leadership at dma level with 62.8% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+58.3%, 19.0% brand interest), Albuquerque-Santa Fe NM (+190.0%, 29.0% brand interest), and Alpena MI (+100.0%, 1.0% brand interest)
In high-growth dma markets, Allstate maintains an average brand interest of 23.8% with consistent performance across 122 markets
Allstate shows strong momentum with 62.8% average brand interest growth across key dma markets: Fargo-Valley City ND (+880.0% growth, +44.0% brand interest), Casper-Riverton WY (+625.0% growth, +50.0% brand interest), and Sioux Falls(Mitchell) SD (+557.1% growth, +39.0% brand interest)
Allstate captured additional brand interest in 152 dma markets, averaging +9.7% brand interest growth in key growth dma
In direct competition, Allstate outperforms Geico with 10.9 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 11.0% brand interest, 46.7% growth), Alexandria LA (gap: 5.0% brand interest, 41.7% growth), and Beaumont-Port Arthur TX (gap: 4.0% brand interest, 15.3% growth)
In select markets, State Farm Insurance outperforms Geico despite weaker overall growth (-5.2% vs -2.3% overall): Albany-Schenectady-Troy NY (State Farm Insurance: +4.2% growth vs Geico: -3.3% growth)
In select markets, Progressive outperforms Geico despite weaker overall growth (-10.4% vs -2.3% overall): Abilene-Sweetwater TX (Progressive leads: 32.0% share, +6.7% growth vs Geico: 20.0%, -23.1%)
In select markets, Progressive outperforms State Farm Insurance despite weaker overall growth (-10.4% vs -5.2% overall): Abilene-Sweetwater TX (Progressive leads: 32.0% share, +6.7% growth vs State Farm Insurance: 29.0%, -9.4%), Alpena MI (Progressive leads: 56.0% share, +12.0% growth vs State Farm Insurance: 41.0%, -18.0%), and Bakersfield CA (Progressive: +4.8% growth vs State Farm Insurance: -3.5% growth)
In select markets, State Farm Insurance outperforms Progressive despite weaker overall growth (-5.2% vs -10.4% overall): Albany GA (State Farm Insurance: +13.8% growth vs Progressive: -13.0% growth)
In select markets, Geico outperforms Allstate despite weaker overall growth (-2.3% vs +62.8% overall): Albany GA (Geico leads: 19.0% share, +26.7% growth vs Allstate: 8.0%, -20.0%), Alexandria LA (Geico leads: 16.0% share, +33.3% growth vs Allstate: 11.0%, -8.3%), and Beaumont-Port Arthur TX (Geico leads: 22.0% share, +10.0% growth vs Allstate: 18.0%, -5.3%)
In select markets, State Farm Insurance outperforms Allstate despite weaker overall growth (-5.2% vs +62.8% overall): Albany GA (State Farm Insurance leads: 33.0% share, +13.8% growth vs Allstate: 8.0%, -20.0%)
Geico successfully defends market leadership positions while maintaining brand interest growth in Chico-Redding CA (maintained 27.0% brand interest, +17.4% growth), Meridian MS (maintained 24.0% brand interest, +71.4% growth), and Ottumwa IA-Kirksville MO (maintained 22.0% brand interest, +29.4% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Elmira NY (maintained 25.0% brand interest, +25.0% growth), Eureka CA (maintained 35.0% brand interest, +16.7% growth), and Grand Junction-Montrose CO (maintained 47.0% brand interest, +20.5% growth)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 47.0% brand interest, +17.5% growth), Bakersfield CA (maintained 22.0% brand interest, +4.8% growth), and Greenville-New Bern-Washington NC (maintained 33.0% brand interest, +3.1% growth)
Allstate successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 29.0% brand interest, +190.0% growth), Anchorage AK (maintained 50.0% brand interest, +233.3% growth), and Baltimore MD (maintained 22.0% brand interest, +57.1% growth)
State Farm Insurance maintains strong brand interest position in key markets: Austin TX (27.0% brand interest, +3.9% growth), Jacksonville FL (27.0% brand interest, +3.9% growth), and San Francisco-Oakland-San Jose CA (28.0% brand interest, +3.7% growth)