Company
Geico
Industry
Insurance
Related Brands
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What is BrandStack?
BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).
For Geico, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 306 Top Market Areas (TMAs), 306 Opportunity Market Areas (OMAs), 180 Competitive Marketing Areas (CMAs) and Geico specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Geico below and see how your teams and campaigns can benefit from it.
For Geico, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 306 Top Market Areas (TMAs), 306 Opportunity Market Areas (OMAs), 180 Competitive Marketing Areas (CMAs) and Geico specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Geico below and see how your teams and campaigns can benefit from it.
Geico and Insurance
Top Market Areas (TMAs)
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Geico has 306 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Geico has 306 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Waltham, Brockton, Fall River, Malden, Medford, Framingham, Stratford, Camden, Washington Township, Uniondale |
| Alabama | Vestavia Hills, Montgomery, Birmingham, Dothan, Huntsville, Mobile, Tillmans Corner, Prattville, Alabaster, Decatur |
| Alaska | Anchorage, Meadow Lakes, Point MacKenzie |
| Arizona | Queen Creek, Buckeye, Casas Adobes, Sun Lakes, Goodyear, Tucson, Tempe, Glendale, Rio Rico, Sahuarita, Oro Valley, Florence, Drexel Heights |
| Arkansas | Little Rock, Benton, Fayetteville, North Little Rock, Maumelle, Jonesboro, Fort Smith, Roland, Bentonville, Mountain Home |
Opportunity Market Areas (OMAs)
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Geico has 306 areas for Q2 2023.
BrandStack algorithms indicate Geico has 306 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Manchester, Nashua, Waterbury, Upper Darby, East Cobb, Wilmington, Lancaster, Erie, Union City, Springfield, Albany, Louisville |
| Alabama | Oxford, Pelham, Arab, Huguley, Albertville, Lincoln |
| Alaska | Fairbanks |
| Arizona | Scottsdale, Gilbert, San Tan Valley, Flagstaff, Chandler, Avondale, Mesa, Peoria, Maricopa, Fortuna Foothills, Prescott, Catalina Foothills, Casa Grande, Kingman |
| Arkansas | Searcy, Springdale, Bryant, Bella Vista, Lonoke, Russellville, Heber Springs, Gibson, Van Buren, El Dorado |
Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Geico, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Geico.
For Geico, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Geico.
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Geico saw high brand interest in these areas in New Mexico: Taos Pueblo, Carlsbad, Radium Springs, Los Alamos and Alamogordo. Overall, these regions saw 84.36% more brand interest than the overall New Mexico region.
84.36
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Geico saw 81.97% more brand interest in these areas (Paine Field-Lake Stickney, White Center, Joint Base Lewis-McChord, Orting and Longview Heights) compared to the overall Washington region.
81.97
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Geico saw high brand interest in West Virginia especially in Granville, Summersville, Brookhaven, Sissonville and Fairmont. Overall, these regions saw 71.74% more brand interest than the overall West Virginia region.
71.74
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Geico saw relatively higher brand interest in Monticello, Chanhassen, Maplewood, Plymouth and Eagan across Minnesota - specifically 71.43% more brand interest than the overall Minnesota region.
71.43
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Geico, we generated benchmarked insights across competitive brands in the Insurance vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Geico, we generated benchmarked insights across competitive brands in the Insurance vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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For Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive, the most competitive markets in Minnesota are - Saint Cloud, Burnsville, Saint Paul, Minneapolis, Rochester, Oakdale, Maple Grove, Plymouth, Brooklyn Center, Inver Grove Heights, Andover, Golden Valley, Bemidji, Crystal and Jordan.
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The most competitive markets for Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive in Wisconsin are - Milwaukee, Eau Claire, Appleton, Wauwatosa, New Berlin, Caledonia, Sun Prairie, Janesville, Racine, Oak Creek, Union Grove, Hudson and Ashwaubenon.
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The most competitive markets for Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive in Washington are - Bellevue, Spokane Valley, Bothell, Spokane, Belfair, Vancouver, Shoreline, Tukwila, University Place, Auburn, Parkland, Bellingham, Issaquah, South Hill, North Creek, Kirkland, Marietta-Alderwood, Hockinson, SeaTac, East Wenatchee, Yakima and Picnic Point-North Lynnwood.
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Burke, Spotsylvania Courthouse, Laurel, Falmouth, Chesterfield, Aquia Harbour, Dulles, Montclair, Aldie, Merrifield, Potomac Falls, Winchester and Hopewell are the most competitive markets for Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive in Virginia
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Top Market Areas (TMAs) Entire List
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Geico has 306 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Geico has 306 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Waltham, Brockton, Fall River, Malden, Medford, Framingham, Stratford, Camden, Washington Township, Uniondale |
| Alabama | Vestavia Hills, Montgomery, Birmingham, Dothan, Huntsville, Mobile, Tillmans Corner, Prattville, Alabaster, Decatur |
| Alaska | Anchorage, Meadow Lakes, Point MacKenzie |
| Arizona | Queen Creek, Buckeye, Casas Adobes, Sun Lakes, Goodyear, Tucson, Tempe, Glendale, Rio Rico, Sahuarita, Oro Valley, Florence, Drexel Heights |
| Arkansas | Little Rock, Benton, Fayetteville, North Little Rock, Maumelle, Jonesboro, Fort Smith, Roland, Bentonville, Mountain Home |
| California | Roseville, Palo Alto, Walnut Creek, Lake Elsinore, Placentia, Commerce, Goleta, Diamond Bar, El Cajon, Lathrop, San Marcos, South Whittier, Florin, Chino Hills, Oxnard, La Mesa, Santee, Sunnyvale, Emeryville, Ventura, Antelope |
| Colorado | Englewood, Ken Caryl, Lakewood, Arvada, Lone Tree, Aurora, Denver, Centennial, Colorado Springs, Highlands Ranch, Longmont, Berthoud, Littleton, Superior |
| Connecticut | Hamden, Cheshire, Meriden, Stratford, West Hartford, Bloomfield, New Britain, Wolcott, Ansonia, Southbury |
| Delaware | Elsinboro, Odessa, Bear, Cheswold, Milton, Glasgow, Dover, New Castle, Ellendale |
| Florida | North Miami Beach, Progress Village, Davenport, Jasmine Estates, Crescent Beach, Egypt Lake-Leto, Bellview, Bithlo, Miramar, Vero Beach South, Palm River-Clair Mel, Ives Estates, Ensley, Winter Haven, Tarpon Springs |
| Georgia | Stone Mountain, Martinez, Macon, Palmetto, Stockbridge, Saint Marys, Cedartown, Conley, Candler-McAfee, Flowery Branch, Bolingbroke, Thomaston, Rome |
| Hawaii | Waipio Acres, Kaneohe, Lihue, Makakilo, Ahuimanu |
| Idaho | Hayden, Kuna, Post Falls |
| Illinois | Hoffman Estates, Bloomingdale, Rolling Meadows, Collinsville, Algonquin |
| Indiana | Carmel, Gary, Fishers, Muncie, Indianapolis, Evansville, Portage, Newburgh, La Porte |
| Iowa | West Des Moines, Des Moines, Cedar Rapids, Iowa City, Urbandale, Davenport |
| Kansas | Olathe, Kansas City, Wichita, Topeka, Shawnee |
| Kentucky | Georgetown, Nicholasville, Pikeville, Hazard, Paris, Corbin |
| Louisiana | Prairieville, Kenner, Baton Rouge, Shreveport, Metairie, New Orleans, Lafayette, New Roads, Gonzales, Bossier City, Hammond, Slidell, Monroe, Harvey, Youngsville, Moss Bluff |
| Maine | Augusta, Portland, Brewer |
| Maryland | Forestville, Fairland, Indian Head, Ijamsville, Rossville, Woodlawn, Halethorpe, Redland, Edgewood |
| Massachusetts | Hingham, Norwood, Everett, Clinton, Kingston |
| Michigan | Troy, Fair Plain, West Bloomfield Township |
| Minnesota | Edina, Brooklyn Park, Bloomington, Eagan, Saint Paul, Minneapolis, Oakdale, Maple Grove, Plymouth, Brooklyn Center |
| Mississippi | Southaven, Jackson, Gulfport, Gautier, Columbus, Oxford, Biloxi, Pearlington, Olive Branch, Picayune, Hattiesburg |
| Missouri | St. Louis, Springfield, Hazelwood, Grandview, Mehlville, Arnold |
| Montana | Bozeman, Butte |
| Nebraska | Omaha, Lincoln, Grand Island |
| Nevada | Henderson, Las Vegas, Enterprise, North Las Vegas, Spring Valley, Fernley, Sunrise Manor, Elko |
| New Hampshire | Merrimack, Dover, Nashua, Durham |
| New Jersey | Washington Township, Englewood, Manchester Township, Springfield Township, Hackensack, Barrington, River Edge, Harrison, Morristown, Lodi |
| New Mexico | Albuquerque, Carlsbad, Carnuel, Gallup, University Park |
| New York | Smithtown, Uniondale, Elmsford, Calverton, Centereach, Huntington Station, Selden |
| North Carolina | Charlotte, Burlington, Hillsborough, Troy, Marine Corps Air Station Cherry Point, Leland, Fuquay Varina |
| North Dakota | Williston, Dickinson |
| Ohio | Youngstown, Kent, Euclid, Maple Ridge, Warren, Cuyahoga Falls, Springdale, North Royalton |
| Oklahoma | Sapulpa, Broken Arrow, Moore, Oklahoma City, Tulsa, Stillwater, Midwest City, Tuttle, Ardmore, Muskogee, Yukon |
| Oregon | Beaverton, Eugene, Portland, Hillsboro, Central Point, Salem, Vancouver, Redmond, Lake Oswego, Aumsville, Happy Valley, Grants Pass, Eagle Creek |
| Pennsylvania | Hazleton, Upper Darby, New Castle, Cornwall, Kulpsville, Camp Hill |
| Rhode Island | North Smithfield, East Providence, Warwick, Providence, Pawtucket, Johnston, Coventry, Woonsocket |
| South Carolina | North Charleston, Myrtle Beach, Columbia, Greenville, Dentsville, Socastee, Goose Creek, Elgin, Carolina Forest, Lexington, Seven Oaks, Seneca, Irmo, Red Bank, Hardeeville, Valley Falls |
| South Dakota | Sioux Falls |
| Tennessee | Bartlett, Memphis, Nashville, Smyrna, Chattanooga, Palmyra, Murfreesboro, Nolensville, Maryville, Bristol, Farragut |
| Texas | The Colony, Coppell, Orange, Huntsville, Channelview, Temple, Humble, Waxahachie |
| Utah | Park City, Saratoga Springs, Holladay, Provo, West Valley City, Salt Lake City, Sandy, American Fork, Ogden, Cottonwood Heights, Farmington, Logan, Magna |
| Vermont | Hartford |
| Virginia | Spotsylvania Courthouse, Laurel, Falmouth, Chesterfield, Aquia Harbour, Dulles |
| Washington | Renton, Lake Forest Park, Tacoma, Everett, Seattle, Federal Way, Bellevue, Bothell, Shoreline, Tukwila, University Place, Auburn, Parkland, Bellingham |
| West Virginia | Martinsburg, Parkersburg, Huntington, Fairmont, Beckley, Bridgeport |
| Wisconsin | Kenosha, Madison, Milwaukee, Eau Claire, Wauwatosa, New Berlin, Caledonia, Sun Prairie, Janesville, Racine |
| Wyoming | Rock Springs |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Top Market Areas (TMA) list. If you are not sure who Geico's CSM is, reach out to us and we will connect you with them.
Opportunity Market Areas (OMAs) Entire List
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Geico has 306 areas for Q2 2023.
BrandStack algorithms indicate Geico has 306 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Manchester, Nashua, Waterbury, Upper Darby, East Cobb, Wilmington, Lancaster, Erie, Union City, Springfield, Albany, Louisville |
| Alabama | Oxford, Pelham, Arab, Huguley, Albertville, Lincoln |
| Alaska | Fairbanks |
| Arizona | Scottsdale, Gilbert, San Tan Valley, Flagstaff, Chandler, Avondale, Mesa, Peoria, Maricopa, Fortuna Foothills, Prescott, Catalina Foothills, Casa Grande, Kingman |
| Arkansas | Searcy, Springdale, Bryant, Bella Vista, Lonoke, Russellville, Heber Springs, Gibson, Van Buren, El Dorado |
| California | San Carlos, Pleasanton, Orange, Berkeley, Elk Grove, Antioch, Stevenson Ranch, Fullerton, Turlock, Lodi, Newport Beach, Citrus Heights, Goshen, Gardena, Bellflower, Coachella, Altadena, Lomita |
| Colorado | Watkins, Pueblo, Castle Rock, Greeley, Thornton, Westminster, Boulder, Fort Collins, Black Forest, Commerce City, Brighton, Evans |
| Connecticut | Avon, Southington, Farmington, Manchester, Bristol, Trumbull, Waterbury, Middletown, Wallingford, Hartford, Vernon, Bridgeport, Groton, Norwalk, Greenwich, Naugatuck, New Canaan |
| Delaware | Delaware City, Pike Creek, Claymont, Wilmington, Newark, Kent Acres, Bethany Beach |
| Florida | Midway, Maitland, Brent, Rockledge, Country Club, Punta Gorda, Nassau Village-Ratliff, East Lake, Port Orange, Holly Hill, Vineyards, Palm Harbor, East Lake-Orient Park, Lely, Venice, Wesley Chapel South |
| Georgia | College Park, Riverdale, Hampton, East Cobb, Tyrone, Belvedere Park, Union City, Cartersville, Fayetteville, Lithonia, Locust Grove, Port Wentworth, Grayson, Bethlehem, Kingsland, Louisville |
| Hawaii | Honolulu, Wahiawa, Wailea-Makena |
| Idaho | Twin Falls, Meridian, Nampa, Boise, Idaho Falls, Garden City, Ammon |
| Illinois | Belleville, Berwyn, North Chicago, Fairview Heights, Matteson, Hazel Crest, Benton, Dolton, Frankfort, Park Forest, Robinson, Forest Park |
| Indiana | Jeffersonville, South Bend, Kokomo, Bloomington, Elkhart, Lakes of the Four Seasons, Russiaville, North Vernon, Crawfordsville |
| Iowa | Council Bluffs, Ankeny, Ames, Anthon, Amana, Ely, Grimes |
| Kansas | Augusta, Junction City, Emporia, Prairie Village |
| Kentucky | Campbellsville, Park Hills, Mount Vernon, Franklin, Buckner, Danville |
| Louisiana | Denham Springs, Mandeville, Sunset, Mansfield, Gray, Sorrento, Walker, Central, Waggaman, Terrytown |
| Maine | Bangor, Waterville |
| Maryland | Oxon Hill-Glassmanor, Dundalk, Clinton, Parole, Odenton, Elkton, Huntingtown |
| Massachusetts | Amesbury, Melrose, Walpole, Springfield, Brockton, Chicopee, Malden, Northbridge, Tewksbury |
| Michigan | Midland, Beechwood, Monroe, Jamestown, Fenton Township, Fowlerville, Inkster, Norton Shores, Caledonia, Allegan, Wayne, Blackman, Holly |
| Minnesota | Minnetonka, Saint Cloud, Burnsville, Rochester, Inver Grove Heights, Andover, Golden Valley, Bemidji, Crystal, Jordan, Mountain Iron |
| Mississippi | Flowood, Ridgeland, Horn Lake, Vancleave, Pearl, Starkville, Byram, Bay Springs, Canton |
| Missouri | Chesterfield, Wentzville, Saint Charles, Independence, Gladstone, Overland, Ferguson, Wildwood, Belton |
| Montana | Missoula, Kalispell |
| Nebraska | La Vista, Columbus, North Platte, Norfolk, Fremont |
| Nevada | Reno, Sparks, Paradise |
| New Hampshire | Portsmouth, Bedford, Concord, Manchester, Londonderry |
| New Jersey | Avalon, Wall Township, Linden, Belleville, Berkeley Heights, Medford, Branchburg, Cinnaminson, Maple Shade Township, Carteret, Lacey Township, Hopewell Township |
| New Mexico | Rio Rancho, Farmington, La Cienega, Aztec, Lovington, Los Lunas |
| New York | Central Islip, Mount Vernon, Hempstead, Franklin Square, Utica, Mineola, Minetto, Mechanicstown, East Syracuse |
| North Carolina | Kannapolis, Knightdale, Apex, Sanford, Shelby, Elizabeth City, Goldsboro, Lake Junaluska, Wilkesboro, Wadesboro |
| North Dakota | Fargo, Bismarck, Jamestown |
| Ohio | Lancaster, Amelia, Barberton, Brecksville, Dover, Ashland, Oxford, Lakewood |
| Oklahoma | Guthrie, Bartlesville, Edmond, Bixby, Claremore, Chickasha, Sallisaw |
| Oregon | Bend, Jennings Lodge, Springfield, Roseburg, Lewisburg, Mulino, The Dalles, Gladstone, Newberg |
| Pennsylvania | Mountain Top, Darby, Hershey, Windber, Kimberton, Ellwood City, Montgomeryville, Hatfield |
| Rhode Island | Smithfield, South Kingstown, Central Falls |
| South Carolina | Conway, Newport, Boiling Springs, Woodruff, Easley, York, Honea Path, North Hartsville, Gaffney, Hilton Head Island, Newberry, Moncks Corner |
| South Dakota | Madison |
| Tennessee | Germantown, Collierville, Chapmansboro, Knoxville, Blountville, Lakeland, Oak Hill, Lawrenceburg |
| Texas | Bedford, McKinney, Rockwall, Canyon Lake, Farmers Branch, Richardson, Royse City, League City, Melissa, San Juan, Homestead Meadows North |
| Utah | West Jordan, Kaysville, St. George, Lehi, Layton, Cedar City, Centerville, South Weber, Orem, Brigham City, Riverton, Smithfield |
| Vermont | Colchester |
| Virginia | Tuckahoe, Herndon, Chester, Burke, Montclair, Aldie, Merrifield, Potomac Falls, Winchester, Hopewell |
| Washington | Spokane Valley, Spokane, Belfair, Vancouver, Issaquah, South Hill, North Creek, Kirkland, Marietta-Alderwood, Hockinson, SeaTac, East Wenatchee, Yakima, Picnic Point-North Lynnwood |
| West Virginia | Charleston, Ranson, Elkins, Inwood, Barboursville |
| Wisconsin | Wausau, Appleton, Oak Creek, Union Grove, Hudson, Ashwaubenon, Rosendale |
| Wyoming | Ranchettes |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Opportunity Market Areas (OMA) list. If you are not sure who Geico's CSM is, reach out to us and we will connect you with them.
Competitive Market Areas (CMAs) Entire List
Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.
In this case, our algorithms indicate Geico, Allstate, State Farm Insurance and Progressive have 180 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
In this case, our algorithms indicate Geico, Allstate, State Farm Insurance and Progressive have 180 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
| Region | Markets |
|---|---|
| United States | Manchester, Stratford, Nashua, Camden, Washington Township, Uniondale, Waterbury, Upper Darby, East Cobb, Wilmington, Lancaster, Erie, Union City, Springfield, Albany, Louisville |
| Alabama | Dothan, Huntsville, Mobile, Tillmans Corner, Prattville, Alabaster, Decatur, Oxford, Pelham, Arab, Huguley, Albertville, Lincoln |
| Arizona | Flagstaff, Sun Lakes, Phoenix, Surprise, Chandler, Goodyear, Tucson, Tempe, Avondale, Mesa, Peoria, Glendale, Rio Rico, Sahuarita, Oro Valley, Florence, Drexel Heights, Maricopa, Fortuna Foothills, Prescott, Catalina Foothills, Casa Grande |
| Arkansas | Jonesboro, Fort Smith, Roland, Bentonville, Mountain Home, Searcy, Springdale, Bryant, Bella Vista, Lonoke, Russellville, Heber Springs, Gibson, Van Buren, El Dorado |
| California | Commerce, Goleta, Diamond Bar, El Cajon, Lathrop, San Marcos, South Whittier, Florin, Chino Hills, Oxnard, La Mesa, Santee, Sunnyvale, Emeryville, Ventura, Antelope, Stevenson Ranch, Fullerton, Turlock, Lodi, Newport Beach, Citrus Heights, Goshen, Gardena, Bellflower, Coachella, Altadena |
| Colorado | Castle Rock, Arvada, Lone Tree, Aurora, Greeley, Denver, Centennial, Colorado Springs, Thornton, Westminster, Highlands Ranch, Boulder, Longmont, Fort Collins, Berthoud, Littleton, Superior, Black Forest, Commerce City, Brighton, Evans |
| Connecticut | Farmington, Manchester, Stratford, Bristol, West Hartford, Trumbull, Waterbury, Middletown, Wallingford, Hartford, Vernon, Bloomfield, Bridgeport, Groton, New Britain, Norwalk, Wolcott, Ansonia, Southbury, Greenwich, Naugatuck |
| Delaware | Claymont, Wilmington, Newark, Odessa, Bear, Cheswold, Milton, Glasgow, Dover, New Castle, Ellendale, Kent Acres, Bethany Beach |
| Florida | Egypt Lake-Leto, Bellview, Bithlo, Miramar, Vero Beach South, Palm River-Clair Mel, Ives Estates, Ensley, Winter Haven, Tarpon Springs, Brent, Rockledge, Country Club, Punta Gorda, Nassau Village-Ratliff, East Lake, Port Orange, Holly Hill, Vineyards, Palm Harbor, East Lake-Orient Park, Lely, Venice |
| Georgia | Martinez, Belvedere Park, Union City, Macon, Cartersville, Fayetteville, Palmetto, Lithonia, Stockbridge, Saint Marys, Cedartown, Conley, Candler-McAfee, Flowery Branch, Bolingbroke, Thomaston, Rome, Locust Grove, Port Wentworth, Grayson, Bethlehem, Kingsland |
| Illinois | Rolling Meadows, Collinsville, Algonquin, Berwyn, North Chicago, Fairview Heights, Matteson, Hazel Crest, Benton, Dolton, Frankfort, Park Forest, Robinson |
| Indiana | South Bend, Muncie, Indianapolis, Kokomo, Evansville, Portage, Newburgh, La Porte, Bloomington, Elkhart, Lakes of the Four Seasons, Russiaville, North Vernon, Crawfordsville |
| Louisiana | Shreveport, Metairie, New Orleans, Lafayette, New Roads, Gonzales, Bossier City, Hammond, Slidell, Monroe, Harvey, Youngsville, Moss Bluff, Sunset, Mansfield, Gray, Sorrento, Walker, Central, Waggaman, Terrytown |
| Maryland | Fairland, Indian Head, Ijamsville, Rossville, Woodlawn, Halethorpe, Redland, Edgewood, Clinton, Parole, Odenton, Elkton, Huntingtown |
| Michigan | Monroe, Fair Plain, West Bloomfield Township, Jamestown, Fenton Township, Fowlerville, Inkster, Norton Shores, Caledonia, Allegan, Wayne, Blackman, Holly |
| Minnesota | Saint Cloud, Burnsville, Saint Paul, Minneapolis, Rochester, Oakdale, Maple Grove, Plymouth, Brooklyn Center, Inver Grove Heights, Andover, Golden Valley, Bemidji, Crystal, Jordan |
| Mississippi | Oxford, Biloxi, Pearlington, Olive Branch, Picayune, Hattiesburg, Flowood, Ridgeland, Horn Lake, Vancleave, Pearl, Starkville, Byram, Bay Springs, Canton |
| New Jersey | Springfield Township, Hackensack, Barrington, River Edge, Harrison, Morristown, Lodi, Belleville, Berkeley Heights, Medford, Branchburg, Cinnaminson, Maple Shade Township, Carteret, Lacey Township, Hopewell Township |
| New York | Uniondale, Hempstead, Franklin Square, Utica, Elmsford, Calverton, Centereach, Huntington Station, Selden, Mineola, Minetto, Mechanicstown, East Syracuse |
| North Carolina | Apex, Burlington, Hillsborough, Troy, Marine Corps Air Station Cherry Point, Leland, Fuquay Varina, Sanford, Shelby, Elizabeth City, Goldsboro, Lake Junaluska, Wilkesboro |
| Ohio | Maple Ridge, Warren, Cuyahoga Falls, Springdale, North Royalton, Lancaster, Amelia, Barberton, Brecksville, Dover, Ashland, Oxford, Lakewood |
| Oklahoma | Tulsa, Stillwater, Midwest City, Tuttle, Ardmore, Muskogee, Yukon, Guthrie, Bartlesville, Edmond, Bixby, Claremore, Chickasha, Sallisaw |
| Oregon | Salem, Vancouver, Redmond, Lake Oswego, Aumsville, Happy Valley, Grants Pass, Eagle Creek, Jennings Lodge, Springfield, Roseburg, Lewisburg, Mulino, The Dalles, Gladstone, Newberg |
| South Carolina | Socastee, Goose Creek, Newport, Elgin, Carolina Forest, Lexington, Seven Oaks, Seneca, Irmo, Red Bank, Hardeeville, Valley Falls, Boiling Springs, Woodruff, Easley, York, Honea Path, North Hartsville, Gaffney, Hilton Head Island, Newberry, Moncks Corner |
| Tennessee | Nashville, Smyrna, Chattanooga, Chapmansboro, Palmyra, Knoxville, Murfreesboro, Nolensville, Maryville, Bristol, Farragut, Blountville, Lakeland, Oak Hill |
| Texas | Canyon Lake, Farmers Branch, Richardson, Royse City, Coppell, League City, Orange, Huntsville, Channelview, Temple, Humble, Waxahachie, Melissa, San Juan |
| Utah | Salt Lake City, Sandy, St. George, American Fork, Ogden, Cottonwood Heights, Farmington, Logan, Magna, Lehi, Layton, Cedar City, Centerville, South Weber, Orem, Brigham City, Riverton |
| Virginia | Burke, Spotsylvania Courthouse, Laurel, Falmouth, Chesterfield, Aquia Harbour, Dulles, Montclair, Aldie, Merrifield, Potomac Falls, Winchester, Hopewell |
| Washington | Bellevue, Spokane Valley, Bothell, Spokane, Belfair, Vancouver, Shoreline, Tukwila, University Place, Auburn, Parkland, Bellingham, Issaquah, South Hill, North Creek, Kirkland, Marietta-Alderwood, Hockinson, SeaTac, East Wenatchee, Yakima, Picnic Point-North Lynnwood |
| Wisconsin | Milwaukee, Eau Claire, Appleton, Wauwatosa, New Berlin, Caledonia, Sun Prairie, Janesville, Racine, Oak Creek, Union Grove, Hudson, Ashwaubenon |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Competitive Market Areas (CMA) list. If you are not sure who Geico's CSM is, reach out to us and we will connect you with them.
Top Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Geico, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Geico.
For Geico, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Geico.
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Geico saw high brand interest in these areas in New Mexico: Taos Pueblo, Carlsbad, Radium Springs, Los Alamos and Alamogordo. Overall, these regions saw 84.36% more brand interest than the overall New Mexico region.
84.36
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Geico saw 81.97% more brand interest in these areas (Paine Field-Lake Stickney, White Center, Joint Base Lewis-McChord, Orting and Longview Heights) compared to the overall Washington region.
81.97
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Geico saw high brand interest in West Virginia especially in Granville, Summersville, Brookhaven, Sissonville and Fairmont. Overall, these regions saw 71.74% more brand interest than the overall West Virginia region.
71.74
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Geico saw relatively higher brand interest in Monticello, Chanhassen, Maplewood, Plymouth and Eagan across Minnesota - specifically 71.43% more brand interest than the overall Minnesota region.
71.43
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Geico saw high brand interest in California especially in Winter Gardens, La Presa, Newark, Oakley, Rio Linda, Union City, Benicia and San Leandro. Overall, these regions saw 69.8% more brand interest than the overall California region.
69.8
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Geico saw high brand interest in these areas in New York: South Lockport, Fishkill, Pine Bush, Nesconset, Bay Shore, New Cassel, Blasdell and Huntington Station. Overall, these regions saw 69.05% more brand interest than the overall New York region.
69.05
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Geico saw 66.67% more brand interest in these areas (Horn Lake, Vancleave, Columbus, Pearl and Hernando) compared to the overall Mississippi region.
66.67
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Geico saw relatively higher brand interest in Fort Lupton, Berthoud, Fort Carson, Evans and Fountain across Colorado - specifically 63.64% more brand interest than the overall Colorado region.
63.64
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Geico saw relatively higher brand interest in NÄnÄkuli, Lihue, Kalaoa, Mililani and Waimalu across Hawaii - specifically 58.9% more brand interest than the overall Hawaii region.
58.9
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For more extensive list of brand insights for Geico and other brands, please connect with us to see how you can get started with BrandStack.
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Geico, we generated benchmarked insights across competitive brands in the Insurance vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Geico, we generated benchmarked insights across competitive brands in the Insurance vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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For Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive, the most competitive markets in Minnesota are - Saint Cloud, Burnsville, Saint Paul, Minneapolis, Rochester, Oakdale, Maple Grove, Plymouth, Brooklyn Center, Inver Grove Heights, Andover, Golden Valley, Bemidji, Crystal and Jordan.
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The most competitive markets for Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive in Wisconsin are - Milwaukee, Eau Claire, Appleton, Wauwatosa, New Berlin, Caledonia, Sun Prairie, Janesville, Racine, Oak Creek, Union Grove, Hudson and Ashwaubenon.
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The most competitive markets for Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive in Washington are - Bellevue, Spokane Valley, Bothell, Spokane, Belfair, Vancouver, Shoreline, Tukwila, University Place, Auburn, Parkland, Bellingham, Issaquah, South Hill, North Creek, Kirkland, Marietta-Alderwood, Hockinson, SeaTac, East Wenatchee, Yakima and Picnic Point-North Lynnwood.
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Burke, Spotsylvania Courthouse, Laurel, Falmouth, Chesterfield, Aquia Harbour, Dulles, Montclair, Aldie, Merrifield, Potomac Falls, Winchester and Hopewell are the most competitive markets for Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive in Virginia
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For Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive, the most competitive markets in Utah are - Salt Lake City, Sandy, St. George, American Fork, Ogden, Cottonwood Heights, Farmington, Logan, Magna, Lehi, Layton, Cedar City, Centerville, South Weber, Orem, Brigham City and Riverton.
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For Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive, the most competitive markets in Texas are - Canyon Lake, Farmers Branch, Richardson, Royse City, Coppell, League City, Orange, Huntsville, Channelview, Temple, Humble, Waxahachie, Melissa and San Juan.
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The most competitive markets for Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive in Tennessee are - Nashville, Smyrna, Chattanooga, Chapmansboro, Palmyra, Knoxville, Murfreesboro, Nolensville, Maryville, Bristol, Farragut, Blountville, Lakeland and Oak Hill.
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For Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive, the most competitive markets in South Carolina are - Socastee, Goose Creek, Newport, Elgin, Carolina Forest, Lexington, Seven Oaks, Seneca, Irmo, Red Bank, Hardeeville, Valley Falls, Boiling Springs, Woodruff, Easley, York, Honea Path, North Hartsville, Gaffney, Hilton Head Island, Newberry and Moncks Corner.
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The most competitive markets for Liberty Mutual Insurance, Geico, Allstate, State Farm Insurance and Progressive in Oregon are - Salem, Vancouver, Redmond, Lake Oswego, Aumsville, Happy Valley, Grants Pass, Eagle Creek, Jennings Lodge, Springfield, Roseburg, Lewisburg, Mulino, The Dalles, Gladstone and Newberg.
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For more extensive list of competitive insights for Geico and other brands, please connect with us to see how you can get started with BrandStack.
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