State Farm Insurance
Company
State Farm Insurance
Industry
Insurance
Related Brands
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Investment Recommendations
Targeted investment recommendations for State Farm Insurance, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
25 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
1 DMA
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
5 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
49 DMAs
17 States
|
|
Monitor & Maintain
|
All other markets
|
105 DMAs
33 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
26 DMAs
|
Brand Insights
Brand Insights reveal State Farm Insurance’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
State Farm Insurance shows challenging performance with -0.3% average growth across 51 markets (33.0% avg brand interest), with positive growth in 16 of 51 markets
Top performing markets for State Farm Insurance demonstrate exceptional results in Nevada (+11.5% growth, 29.0% brand interest, +3.0% brand interest change) and Kentucky (+11.4% growth, 49.0% brand interest, +5.0% brand interest change)
State Farm Insurance has 0 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 24 stable markets (0-5%), and 21 declining markets
State Farm Insurance maintains strong brand interest positions in key markets: Alabama (43.0% brand interest, -1.0% change), Colorado (36.0% brand interest, -2.0% change), and Georgia (35.0% brand interest, -2.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For State Farm Insurance, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For State Farm Insurance, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Geico shows market leadership with 3.4% average brand interest growth and notable strength in Alabama (+16.7%, 14.0% brand interest), Indiana (+15.4%, 15.0% brand interest), and Nebraska (+16.7%, 14.0% brand interest)
In high-growth markets, Geico maintains an average brand interest of 14.3% with consistent performance across 3 markets
Geico maintains market dominance with an average 35.3% brand interest across key markets: Maryland (33.0% brand interest, +3.1% growth), Massachusetts (40.0% brand interest, +2.6% growth), and Florida (33.0% brand interest, +6.5% growth)
State Farm Insurance maintains market dominance with an average 39.2% brand interest across key markets: Arizona (33.0% brand interest, +3.1% growth), Arkansas (46.0% brand interest, +2.2% growth), and Delaware (39.0% brand interest, +2.6% growth)
Investment Recommendations
Strategic recommendations for State Farm Insurance in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 43.0% | -4.4% | -4.4% |
| Washington DC (Hagerstown MD) | 2,303,268 | 25.0% | +0.0% | -7.4% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 24.0% | +4.4% | -7.7% |
| Minneapolis-St. Paul MN | 1,618,742 | 40.0% | -2.4% | -4.8% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 25.0% | +4.2% | -3.9% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 33.0% | +3.1% | -5.7% |
| Indianapolis IN | 1,062,406 | 36.0% | +0.0% | -2.7% |
| Nashville TN | 1,028,315 | 39.0% | -4.9% | -7.1% |
Growth Opportunity
Mid-size markets with positive brand interest trends
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Augusta GA | 249,128 | 37.0% | +5.7% | +2.8% |
High Growth Priority
Large markets showing strong consistent growth
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 29.0% | +16.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 18.0% | +12.5% | -10.0% |
| Pittsburgh PA | 1,033,947 | 42.0% | +10.5% | -8.7% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 40.0% | +14.3% | +0.0% |
| Las Vegas NV | 765,811 | 26.0% | +8.3% | -13.3% |
Maintain & Optimize
Stable markets with consistent performance
49
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,862,467 | 30.0% | +3.5% | +0.0% |
| Milwaukee WI | 792,176 | 31.0% | +0.0% | +3.3% |
| Fresno-Visalia CA | 558,026 | 27.0% | +0.0% | +0.0% |
| Tucson (Sierra Vista) AZ | 431,693 | 26.0% | -3.7% | -3.7% |
| Honolulu HI | 426,184 | 30.0% | +0.0% | -6.3% |
| Spokane WA | 424,081 | 33.0% | -5.7% | -5.7% |
| Des Moines-Ames IA | 415,633 | 40.0% | +2.6% | -4.8% |
| Roanoke-Lynchburg VA | 401,623 | 39.0% | -4.9% | -4.9% |
Monitor & Maintain
All other markets
105
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,284,647 | 10.0% | -9.1% | -16.7% |
| Providence RI-New Bedford MA | 584,232 | 6.0% | +0.0% | -14.3% |
| Dayton OH | 432,802 | 34.0% | -2.9% | -10.5% |
| Green Bay-Appleton WI | 414,647 | 34.0% | +3.0% | -8.1% |
| Wichita-Hutchinson KS | 402,706 | 35.0% | -2.8% | -12.5% |
| Flint-Saginaw-Bay City MI | 389,004 | 36.0% | +2.9% | -10.0% |
| Portland-Auburn ME | 377,634 | 30.0% | +7.1% | -9.1% |
| Charleston-Huntington WV | 376,332 | 44.0% | -6.4% | -8.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 22.0% | -4.4% | -12.0% |
| Los Angeles CA | 5,137,519 | 28.0% | +3.7% | -9.7% |
| Philadelphia PA | 2,735,885 | 29.0% | +0.0% | -12.1% |
| Dallas-Ft. Worth TX | 2,676,555 | 31.0% | -3.1% | -16.2% |
| Atlanta GA | 2,358,268 | 37.0% | -2.6% | -9.8% |
| Houston TX | 2,346,370 | 26.0% | -7.1% | -18.8% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 26.0% | +0.0% | -10.3% |
| Phoenix AZ | 1,882,206 | 33.0% | +0.0% | -8.3% |
Brand Insights
Brand Insights for State Farm Insurance in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
State Farm Insurance shows challenging performance with -1.1% average growth across 209 markets (34.8% avg brand interest), with positive growth in 67 of 209 markets
Top performing markets for State Farm Insurance demonstrate exceptional results in Zanesville OH (+35.5% growth, 42.0% brand interest, +11.0% brand interest change), Orlando-Daytona Beach-Melbourne FL (+16.0% growth, 29.0% brand interest, +4.0% brand interest change), and Parkersburg WV (+14.6% growth, 47.0% brand interest, +6.0% brand interest change)
State Farm Insurance has 2 markets with high growth (>15%), 24 markets with moderate growth (5-15%), 78 stable markets (0-5%), and 105 declining markets
Notable high-growth markets for State Farm Insurance include Orlando-Daytona Beach-Melbourne FL (+16.0% growth, 29.0% brand interest) and Zanesville OH (+35.5% growth, 42.0% brand interest)
State Farm Insurance maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (31.0% brand interest, -2.0% change), Albuquerque-Santa Fe NM (35.0% brand interest, -1.0% change), and Anchorage AK (37.0% brand interest, -1.0% change)
State Farm Insurance shows positive brand interest momentum in 67 markets, notably in Orlando-Daytona Beach-Melbourne FL (+4.0% brand interest), Zanesville OH (+11.0% brand interest), Alpena MI (+2.0% brand interest)
State Farm Insurance demonstrates strong market momentum with combined growth and brand interest gains in key markets: Orlando-Daytona Beach-Melbourne FL (+16.0% growth, +4.0% gain, 29.0% current brand interest), Zanesville OH (+35.5% growth, +11.0% gain, 42.0% current brand interest), and Greenville-Spartanburg SC-Asheville NC-Anderson SC (+14.3% growth, +5.0% gain, 40.0% current brand interest)
State Farm Insurance successfully defends strong market positions while maintaining brand interest growth in Orlando-Daytona Beach-Melbourne FL (maintained 29.0% brand interest, +16.0% growth), Zanesville OH (maintained 42.0% brand interest, +35.5% growth), and Alpena MI (maintained 60.0% brand interest, +3.5% growth)
In large markets, State Farm Insurance shows steady growth with moderate brand interest: Atlanta GA (-2.6% decline, 37.0% brand interest) and Boston MA-Manchester NH (-9.1% decline, 10.0% brand interest)
In medium markets, State Farm Insurance shows slight decline with moderate brand interest: Albany-Schenectady-Troy NY (-7.7% decline, 24.0% brand interest) and Albuquerque-Santa Fe NM (-2.8% decline, 35.0% brand interest)
In small markets, State Farm Insurance shows slight decline with moderate brand interest: Abilene-Sweetwater TX (-6.1% decline, 31.0% brand interest) and Anchorage AK (-2.6% decline, 37.0% brand interest)
State Farm Insurance maintains dominant market position with >35% brand interest in key markets: Albuquerque-Santa Fe NM (35.0% brand interest, -2.8% change) and Anchorage AK (37.0% brand interest, -2.6% change)
State Farm Insurance achieves significant brand interest gains in Zanesville OH (+11.0% brand interest growth, now at 42.0%) and Greenville-Spartanburg SC-Asheville NC-Anderson SC (+5.0% brand interest growth, now at 40.0%)
State Farm Insurance shows accelerating brand interest growth in Orlando-Daytona Beach-Melbourne FL (+16.0% growth, 29.0% brand interest) and Zanesville OH (+35.5% growth, 42.0% brand interest)
State Farm Insurance maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-2.8% decline, 35.0% brand interest) and Anchorage AK (-2.6% decline, 37.0% brand interest)
State Farm Insurance faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-6.1% decline, 31.0% brand interest) and Albuquerque-Santa Fe NM (-2.8% decline, 35.0% brand interest)
Competitive Insights
Competitive Insights showcase how State Farm Insurance performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where State Farm Insurance can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where State Farm Insurance can focus its competitive strategy.
Geico shows market leadership with 5.0% average brand interest growth and notable strength in Birmingham AL (+15.4%, 15.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+22.2%, 11.0% brand interest), and Chico-Redding CA (+18.2%, 26.0% brand interest)
In high-growth markets, Geico maintains an average brand interest of 15.2% with consistent performance across 36 markets
Geico shows strong momentum with 5.0% average brand interest growth across key markets: Greenwood-Greenville MS (+50.0% growth, +5.0% brand interest), Helena MT (+45.5% growth, +5.0% brand interest), and Lima OH (+45.5% growth, +5.0% brand interest)
Geico captured additional brand interest in 95 markets, averaging +2.0% brand interest growth in key growth markets
Geico maintains market dominance with an average 36.1% brand interest across key markets: Los Angeles CA (31.0% brand interest, +3.3% growth), Buffalo NY (36.0% brand interest, +5.9% growth), and Gainesville FL (36.0% brand interest, +9.1% growth)
State Farm Insurance maintains market dominance with an average 40.1% brand interest across key markets: Zanesville OH (42.0% brand interest, +35.5% growth), Alpena MI (60.0% brand interest, +3.5% growth), and Biloxi-Gulfport MS (36.0% brand interest, +2.9% growth)
Progressive maintains market dominance with an average 36.1% brand interest across key markets: Billings, MT (37.0% brand interest, +15.6% growth), Bowling Green KY (34.0% brand interest, +17.2% growth), and Jonesboro AR (35.0% brand interest, +25.0% growth)
Geico dominates in 126 of 197 key battleground markets against State Farm Insurance, notably in Alexandria LA (13.0% vs 42.0% brand interest), Anchorage AK (24.0% vs 37.0% brand interest), and Baltimore MD (33.0% vs 28.0% brand interest)
Geico dominates in 125 of 199 key battleground markets against Progressive, notably in Alexandria LA (13.0% vs 36.0% brand interest), Anchorage AK (24.0% vs 22.0% brand interest), and Baltimore MD (33.0% vs 26.0% brand interest)
Geico dominates in 126 of 185 key battleground markets against Allstate, notably in Anchorage AK (24.0% vs 17.0% brand interest), Baltimore MD (33.0% vs 13.0% brand interest), and Bangor ME (19.0% vs 12.0% brand interest)
Progressive dominates in 102 of 173 key battleground markets against State Farm Insurance, notably in Abilene-Sweetwater TX (31.0% vs 34.0% brand interest), Albany-Schenectady-Troy NY (24.0% vs 34.0% brand interest), and Anchorage AK (37.0% vs 22.0% brand interest)
Allstate dominates in 106 of 205 key battleground markets against State Farm Insurance, notably in Abilene-Sweetwater TX (31.0% vs 13.0% brand interest), Albany-Schenectady-Troy NY (24.0% vs 12.0% brand interest), and Albuquerque-Santa Fe NM (35.0% vs 12.0% brand interest)
Progressive dominates in 109 of 204 key battleground markets against Allstate, notably in Albany GA (36.0% vs 12.0% brand interest), Augusta GA (29.0% vs 17.0% brand interest), and Bangor ME (38.0% vs 12.0% brand interest)
Geico successfully defends market leadership positions while maintaining brand interest growth in Chico-Redding CA (maintained 26.0% brand interest, +18.2% growth), Macon GA (maintained 28.0% brand interest, +16.7% growth), and San Angelo TX (maintained 26.0% brand interest, +18.2% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Orlando-Daytona Beach-Melbourne FL (maintained 29.0% brand interest, +16.0% growth), Zanesville OH (maintained 42.0% brand interest, +35.5% growth), and Alpena MI (maintained 60.0% brand interest, +3.5% growth)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 37.0% brand interest, +15.6% growth), Bowling Green KY (maintained 34.0% brand interest, +17.2% growth), and Jonesboro AR (maintained 35.0% brand interest, +25.0% growth)