State Farm Insurance
Company
State Farm Insurance
Industry
Insurance
Related Brands
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Investment Recommendations
Targeted investment recommendations for State Farm Insurance, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
57 DMAs
13 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
39 DMAs
10 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
27 DMAs
9 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
88 DMAs
18 States
|
Brand Insights
Brand Insights reveal State Farm Insurance’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
State Farm Insurance shows strong performance with 5.5% average growth across 51 markets (29.7% avg brand interest), with positive growth in 35 of 51 markets
Top performing markets for State Farm Insurance demonstrate exceptional results in New Hampshire (+22.2% growth, 22.0% brand interest, +4.0% change), Colorado (+17.6% growth, 40.0% brand interest, +6.0% change), and Wyoming (+13.6% growth, 25.0% brand interest, +3.0% change)
State Farm Insurance has 3 markets with high growth (>15%), 18 markets with moderate growth (5-15%), 25 stable markets (0-5%), and 5 declining markets
Notable high-growth markets for State Farm Insurance include Colorado (+17.6% growth, 40.0% brand interest), New Hampshire (+22.2% growth, 22.0% brand interest), and Vermont (+46.1% growth, 19.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For State Farm Insurance, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For State Farm Insurance, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Geico demonstrates category leadership at state level with 5.9% average brand interest growth, showing exceptional performance in Alaska (+21.4%, 17.0% brand interest), New Mexico (+18.8%, 19.0% brand interest), and North Dakota (+42.9%, 10.0% brand interest)
In high-growth state markets, Geico maintains an average brand interest of 15.6% with consistent performance across 7 markets
Geico shows strong momentum with 5.9% average brand interest growth across key state markets: North Dakota (+42.9% growth, +3.0% brand interest), South Dakota (+28.6% growth, +2.0% brand interest), and Alaska (+21.4% growth, +3.0% brand interest)
Geico captured additional brand interest in 30 state markets, averaging +1.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for State Farm Insurance in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
57
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 28.0% | +3.7% | +12.0% |
| Phoenix AZ | 1,818,040 | 33.0% | +6.5% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 30.0% | +3.5% | +3.5% |
| Denver CO | 1,523,659 | 37.0% | +5.7% | +0.0% |
| Portland OR | 1,086,232 | 33.0% | +3.1% | +0.0% |
| Nashville TN | 993,259 | 36.0% | +5.9% | -2.7% |
| Baltimore MD | 977,058 | 26.0% | +8.3% | +0.0% |
| Salt Lake City UT | 975,902 | 26.0% | +8.3% | -3.7% |
High Growth Priority
Large markets showing strong consistent growth
39
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 38.0% | +11.8% | +2.7% |
| Detroit MI | 1,646,663 | 31.0% | +10.7% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 19.0% | +11.8% | +5.6% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 32.0% | +6.7% | +6.7% |
| Kansas City MO | 866,618 | 32.0% | +14.3% | -20.0% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 26.0% | +13.0% | -3.7% |
| Louisville KY | 612,910 | 37.0% | +12.1% | -11.9% |
| Des Moines-Ames IA | 401,464 | 34.0% | +17.2% | -15.0% |
Maintain & Optimize
Stable markets with consistent performance
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 26.0% | +0.0% | +0.0% |
| Pittsburgh PA | 998,699 | 37.0% | +0.0% | -2.6% |
| San Antonio TX | 900,609 | 26.0% | +0.0% | +4.0% |
| Columbus OH | 865,632 | 30.0% | +3.5% | -3.2% |
| Austin TX | 831,742 | 27.0% | +0.0% | +3.9% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 24.0% | +0.0% | +0.0% |
| Las Vegas NV | 739,704 | 27.0% | +0.0% | +3.9% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 38.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
88
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 20.0% | -4.8% | -9.1% |
| Los Angeles CA | 4,962,377 | 27.0% | -3.6% | -3.6% |
| Chicago IL | 3,081,097 | 40.0% | -2.4% | -7.0% |
| Philadelphia PA | 2,642,616 | 28.0% | +0.0% | -3.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 30.0% | -6.3% | -6.3% |
| Boston MA-Manchester NH | 2,206,762 | 10.0% | +0.0% | -9.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 25.0% | -10.7% | -3.9% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 23.0% | +0.0% | -4.2% |
Brand Insights
Brand Insights for State Farm Insurance in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
State Farm Insurance shows stable performance with 2.8% average growth across 210 markets (32.8% avg brand interest), with positive growth in 104 of 210 markets
Top performing markets for State Farm Insurance demonstrate exceptional results in Alpena MI (+58.5% growth, 65.0% brand interest, +24.0% change), Casper-Riverton WY (+53.3% growth, 23.0% brand interest, +8.0% change), and Presque Isle ME (+36.7% growth, 41.0% brand interest, +11.0% change)
State Farm Insurance has 16 markets with high growth (>15%), 55 markets with moderate growth (5-15%), 72 stable markets (0-5%), and 67 declining markets
Notable high-growth markets for State Farm Insurance include Alpena MI (+58.5% growth, 65.0% brand interest), Anchorage AK (+27.3% growth, 28.0% brand interest), and Bangor ME (+15.8% growth, 22.0% brand interest)
State Farm Insurance demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+58.5% growth, +24.0% gain, 65.0% current brand interest), Anchorage AK (+27.3% growth, +6.0% gain, 28.0% current brand interest), and Beaumont-Port Arthur TX (+18.2% growth, +4.0% gain, 26.0% current brand interest)
State Farm Insurance successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 65.0% brand interest, +58.5% growth), Anchorage AK (maintained 28.0% brand interest, +27.3% growth), and Bangor ME (maintained 22.0% brand interest, +15.8% growth)
In large markets, State Farm Insurance shows modest growth with notable brand interest: Boston MA-Manchester NH (+0.0% growth, 10.0% brand interest) and Charlotte NC (+0.0% growth, 28.0% brand interest)
In medium markets, State Farm Insurance shows modest growth with moderate brand interest: Albany-Schenectady-Troy NY (+0.0% growth, 25.0% brand interest) and Albuquerque-Santa Fe NM (+3.5% growth, 30.0% brand interest)
In small markets, State Farm Insurance shows modest growth with moderate brand interest: Alpena MI (+58.5% growth, 65.0% brand interest) and Anchorage AK (+27.3% growth, 28.0% brand interest)
State Farm Insurance maintains dominant market position with >35% brand interest in key markets: Clarksburg-Weston WV (50.0% brand interest, 2.0% decline), Peoria-Bloomington IL (63.0% brand interest, 1.6% decline), and Alpena MI (65.0% brand interest, +58.5% growth)
State Farm Insurance achieves significant brand interest gains in Alpena MI (+24.0% brand interest growth, now at 65.0%), Anchorage AK (+6.0% brand interest growth, now at 28.0%), and Bangor ME (+3.0% brand interest growth, now at 22.0%)
State Farm Insurance shows accelerating brand interest growth in Alpena MI (+58.5% growth, 65.0% brand interest) and Anchorage AK (+27.3% growth, 28.0% brand interest)
State Farm Insurance demonstrates emerging brand interest strength in Burlington VT-Plattsburgh NY (+35.7% growth, 19.0% brand interest) and Miami-Ft. Lauderdale FL (+11.8% growth, 19.0% brand interest)
State Farm Insurance maintains stable brand interest performance in mature markets: Albany GA (-3.0% growth, 32.0% brand interest) and Amarillo TX (-2.8% growth, 35.0% brand interest)
State Farm Insurance faces growth challenges in historically strong markets: Albany GA (-3.0% growth, 32.0% brand interest) and Amarillo TX (-2.8% growth, 35.0% brand interest)
State Farm Insurance performance in major markets: Chicago IL (-2.4% growth, 40.0% brand interest, 3.6M TVHH), Dallas-Ft. Worth TX (-6.2% growth, 30.0% brand interest, 3.0M TVHH), and Hartford & New Haven CT (-5.0% growth, 19.0% brand interest, 1.0M TVHH)
Competitive Insights
Competitive Insights showcase how State Farm Insurance performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where State Farm Insurance can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where State Farm Insurance can focus its competitive strategy.
Geico demonstrates category leadership at dma level with 4.8% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+18.8%, 19.0% brand interest), Anchorage AK (+35.7%, 19.0% brand interest), and Boise ID (+15.4%, 15.0% brand interest)
In high-growth dma markets, Geico maintains an average brand interest of 16.2% with consistent performance across 30 markets
In direct competition, Geico outperforms Progressive with 14.9 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 26.0% brand interest, 20.8% growth), Albany-Schenectady-Troy NY (gap: 11.0% brand interest, 15.5% growth), and Alexandria LA (gap: 19.0% brand interest, 9.3% growth)
In select markets, State Farm Insurance outperforms Geico despite weaker overall growth (+2.8% vs +4.8% overall): Alexandria LA (State Farm Insurance leads: 42.0% share, +5.0% growth vs Geico: 15.0%, -6.2%) and Alpena MI (State Farm Insurance leads: 65.0% share, +58.5% growth vs Geico: 0.0%, -100.0%)
In select markets, Progressive outperforms Geico despite weaker overall growth (+3.6% vs +4.8% overall): Albany GA (Progressive leads: 42.0% share, +5.0% growth vs Geico: 16.0%, -15.8%), Albany-Schenectady-Troy NY (Progressive leads: 38.0% share, +8.6% growth vs Geico: 27.0%, -6.9%), and Alexandria LA (Progressive leads: 34.0% share, +3.0% growth vs Geico: 15.0%, -6.2%)
In select markets, Allstate outperforms Geico despite weaker overall growth (-7.3% vs +4.8% overall): Albany GA (Allstate: +25.0% growth vs Geico: -15.8% growth)
In select markets, Allstate outperforms State Farm Insurance despite weaker overall growth (-7.3% vs +2.8% overall): Albany GA (Allstate: +25.0% growth vs State Farm Insurance: -3.0% growth), Charlottesville VA (Allstate: +25.0% growth vs State Farm Insurance: -7.1% growth), and Clarksburg-Weston WV (Allstate: +10.0% growth vs State Farm Insurance: -2.0% growth)
In select markets, State Farm Insurance outperforms Progressive despite weaker overall growth (+2.8% vs +3.6% overall): Alpena MI (State Farm Insurance leads: 65.0% share, +58.5% growth vs Progressive: 35.0%, -37.5%), Atlanta GA (State Farm Insurance leads: 38.0% share, +11.8% growth vs Progressive: 29.0%, -3.3%), and Augusta GA (State Farm Insurance leads: 36.0% share, +12.5% growth vs Progressive: 31.0%, -3.1%)
In select markets, Allstate outperforms Progressive despite weaker overall growth (-7.3% vs +3.6% overall): Clarksburg-Weston WV (Allstate: +10.0% growth vs Progressive: -8.3% growth), Columbus-Tupelo-West Point MS (Allstate: +27.3% growth vs Progressive: -15.6% growth), and Dayton OH (Allstate: +5.9% growth vs Progressive: -6.2% growth)
Geico successfully defends market leadership positions while maintaining brand interest growth in Harrisonburg VA (maintained 24.0% brand interest, +20.0% growth), Odessa-Midland TX (maintained 22.0% brand interest, +15.8% growth), and Philadelphia PA (maintained 23.0% brand interest, +15.0% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 65.0% brand interest, +58.5% growth), Anchorage AK (maintained 28.0% brand interest, +27.3% growth), and Bangor ME (maintained 22.0% brand interest, +15.8% growth)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 38.0% brand interest, +18.8% growth), Boise ID (maintained 26.0% brand interest, +18.2% growth), and Casper-Riverton WY (maintained 21.0% brand interest, +23.5% growth)
Allstate successfully defends market leadership positions while maintaining brand interest growth in Montgomery (Selma) AL (maintained 27.0% brand interest, +8.0% growth) and Juneau AK (maintained 57.0% brand interest, +11.8% growth)
Geico maintains strong brand interest position in key markets: Philadelphia PA (23.0% brand interest, +15.0% growth), Jacksonville FL (27.0% brand interest, +3.9% growth), and Las Vegas NV (23.0% brand interest, +4.5% growth)
State Farm Insurance maintains strong brand interest position in key markets: Birmingham AL (37.0% brand interest, +2.8% growth), Columbus OH (30.0% brand interest, +3.5% growth), and Indianapolis IN (31.0% brand interest, +3.3% growth)
Progressive maintains strong brand interest position in key markets: Austin TX (35.0% brand interest, +2.9% growth), Baltimore MD (23.0% brand interest, +4.5% growth), and Cincinnati OH (32.0% brand interest, +3.2% growth)