Integrate Skittles's brand intelligence and Insights into your brand strategy
Request for more information about available brand intelligence solutions and insights from BrandStack
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack?
BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).
For Skittles, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 282 Top Market Areas (TMAs), 282 Opportunity Market Areas (OMAs), 0 Competitive Marketing Areas (CMAs) and Skittles specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Skittles below and see how your teams and campaigns can benefit from it.
For Skittles, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 282 Top Market Areas (TMAs), 282 Opportunity Market Areas (OMAs), 0 Competitive Marketing Areas (CMAs) and Skittles specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Skittles below and see how your teams and campaigns can benefit from it.
Skittles and Chocolates & Candy
Top Market Areas (TMAs)
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Skittles has 282 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Skittles has 282 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Kirkland, Ames, Lombard |
| Alabama | Auburn, Tuscaloosa, Mobile, Birmingham |
| Arizona | Peoria, Gilbert, Mesa, Glendale, Tucson, Chandler, Surprise, Casas Adobes |
| Arkansas | Little Rock, Roland, Goshen |
| California | Vallejo, Redwood City, Fremont, Santa Clarita, Salinas, Larkspur, Ventura, Fairfield, El Cajon, Felton |
Opportunity Market Areas (OMAs)
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Skittles has 282 areas for Q2 2023.
BrandStack algorithms indicate Skittles has 282 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Midland, Rosenberg, Troy, Clarksburg, Turlock |
| Alabama | Florence, Montevallo, Foley, Opelika, Vestavia Hills, Montgomery, Athens, Huntsville |
| Arizona | Avondale, Phoenix, Scottsdale, Goodyear, Fortuna Foothills, Sierra Vista, Queen Creek, Kingman, Tempe |
| Arkansas | Springdale, Fayetteville, Rogers, Bentonville |
| California | Newark, Cotati, Morro Bay, Pomona, Thousand Oaks, Concord, Turlock, Norwalk, Brentwood, Brea, Yountville, Los Altos, Pittsburg, Los Alamos, Culver City |
Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Skittles, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Skittles.
For Skittles, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Skittles.
|
Skittles saw high brand interest in Massachusetts especially in Barnstable, Haverhill, Needham, Quincy and Lawrence. Overall, these regions saw 63.94% more brand interest than the overall Massachusetts region.
63.94
|
|
Skittles saw high brand interest in these areas in Georgia: Calhoun, Douglasville, Milton, Augusta and Lilburn. Overall, these regions saw 63.75% more brand interest than the overall Georgia region.
63.75
|
|
Skittles saw high brand interest in these areas in Tennessee: Olive Branch, Palmyra, Brentwood, Cleveland and Murfreesboro. Overall, these regions saw 61.25% more brand interest than the overall Tennessee region.
61.25
|
|
Skittles saw high brand interest in these areas in Virginia: Woodbridge, Woodlake, Spotsylvania Courthouse, Blacksburg and Hampton. Overall, these regions saw 51.2% more brand interest than the overall Virginia region.
51.2
|
Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Skittles, we generated benchmarked insights across competitive brands in the Chocolates & Candy vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Skittles, we generated benchmarked insights across competitive brands in the Chocolates & Candy vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
Top Market Areas (TMAs) Entire List
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Skittles has 282 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Skittles has 282 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Kirkland, Ames, Lombard |
| Alabama | Auburn, Tuscaloosa, Mobile, Birmingham |
| Arizona | Peoria, Gilbert, Mesa, Glendale, Tucson, Chandler, Surprise, Casas Adobes |
| Arkansas | Little Rock, Roland, Goshen |
| California | Vallejo, Redwood City, Fremont, Santa Clarita, Salinas, Larkspur, Ventura, Fairfield, El Cajon, Felton |
| Colorado | Highlands Ranch, Erie, Fort Collins, Denver, Aurora, Longmont, Colorado Springs, Pueblo, Broomfield |
| Connecticut | Bridgeport, Waterbury, New Haven, Stamford, Norwalk, Middletown, Hartford |
| Delaware | Kent Acres, Wilmington, Pike Creek |
| Florida | Plantation, Groveland, Cape Coral, Palm Bay, Pensacola, Lutz |
| Georgia | Sandy Springs, Smyrna, Brookhaven, Augusta, Lilburn, Redan, Alpharetta, East Cobb, Buford, Albany, Milton, Lawrenceville, Peachtree City |
| Hawaii | Honolulu |
| Idaho | Nampa |
| Illinois | Plainfield, Aurora, Lombard, Tinley Park, Bloomington |
| Indiana | Elkhart, Terre Haute, South Bend, New Palestine, Richmond, Fishers |
| Iowa | Cedar Falls, Fort Dodge, Council Bluffs |
| Kansas | Topeka, Wichita, Overland Park |
| Kentucky | Bowling Green, Covington, Richmond |
| Louisiana | Lafayette, Baton Rouge, Shreveport, Hammond, Metairie |
| Maryland | Columbia, Frederick, Baltimore, Ellicott City, Saint Charles, Potomac, Silver Spring, Lexington Park |
| Massachusetts | New Bedford, Brockton, Worcester, Boston, Lynn, Haverhill, Lowell, Billerica, Quincy |
| Michigan | Farmington Hills, Pontiac, Grand Rapids, Livonia, Detroit, Pittsfield Charter Township, Ann Arbor, Kentwood, Grand Blanc, Southfield |
| Minnesota | Saint Cloud, Plymouth, Minneapolis, Andover, Maple Grove, Brooklyn Park, Blaine |
| Mississippi | Columbus, Gulfport |
| Missouri | University City, Saint Peters, Kansas City, Springfield, Murphy |
| Montana | Kalispell |
| Nebraska | Bellevue, Papillion |
| Nevada | Enterprise, Henderson, Las Vegas, Spring Valley, Goldfield, Reno |
| New Hampshire | Nashua |
| New Jersey | Cherry Hill, Edison, Montclair, Hanover, Marlboro Township |
| New Mexico | Albuquerque, Rio Rancho |
| New York | Stony Brook, Utica, Syosset |
| North Carolina | Wake Forest, Durham, Apex, Winston-Salem, Raleigh, Charlotte, Burlington, Fayetteville, Concord, Greensboro, Greenville |
| North Dakota | Fargo |
| Ohio | Cleveland, Dublin, Akron, Chardon, Monroe, Strongsville, Sharonville |
| Oklahoma | Tulsa, Moore, Edmond |
| Oregon | Eugene, Newberg, Beaverton, Bend, Central Point |
| Pennsylvania | Wexford, Allentown, Malvern |
| Rhode Island | Providence |
| South Carolina | Anderson, Summerville, Mount Pleasant, Columbia, Florence |
| South Dakota | Sioux Falls, Rapid City |
| Tennessee | Spring Hill, Knoxville, Chapmansboro, Murfreesboro, Oak Hill, Brentwood |
| Texas | Denton, Odessa, Edinburg, Garland, Georgetown, Harlingen |
| Utah | Sandy, Salt Lake City, West Jordan, Provo, Ogden, St. George, South Salt Lake, South Jordan |
| Virginia | Norfolk, Hampton, Virginia Beach, Richmond, Blacksburg, Newport News, Bristow, Washington, Roanoke, Arlington, Chesapeake, Williamsburg, Dale City |
| Washington | Kirkland, Lacey, Auburn, Spokane Valley, Kennewick, Federal Way, Pasco, Mercer Island |
| West Virginia | Morgantown, Charleston |
| Wisconsin | Milwaukee, Waukesha, Madison, Bellevue, West Allis |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Top Market Areas (TMA) list. If you are not sure who Skittles's CSM is, reach out to us and we will connect you with them.
Opportunity Market Areas (OMAs) Entire List
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Skittles has 282 areas for Q2 2023.
BrandStack algorithms indicate Skittles has 282 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Midland, Rosenberg, Troy, Clarksburg, Turlock |
| Alabama | Florence, Montevallo, Foley, Opelika, Vestavia Hills, Montgomery, Athens, Huntsville |
| Arizona | Avondale, Phoenix, Scottsdale, Goodyear, Fortuna Foothills, Sierra Vista, Queen Creek, Kingman, Tempe |
| Arkansas | Springdale, Fayetteville, Rogers, Bentonville |
| California | Newark, Cotati, Morro Bay, Pomona, Thousand Oaks, Concord, Turlock, Norwalk, Brentwood, Brea, Yountville, Los Altos, Pittsburg, Los Alamos, Culver City |
| Colorado | Boulder, Arvada, Centennial, Grand Junction, Commerce City, Parker, Security-Widefield, Louisville, Greeley, Thornton, Littleton |
| Connecticut | Wallingford, Meriden, Glastonbury, Trumbull, Milford, Avon, East Hartford, Greenwich, Branford, Bloomfield |
| Delaware | Cheswold, Glasgow |
| Florida | Hialeah, Brandon, Lake Buena Vista, Riviera Beach, Wesley Chapel, Lake Mary, Altamonte Springs, Hollywood |
| Georgia | Snellville, Newnan, Gainesville, Kennesaw, Warner Robins, Roswell, Gresham Park, Athens, Atlanta, Rome, Acworth, Tyrone, Cumming |
| Hawaii | Hilo |
| Idaho | Idaho Falls, Boise, Meridian |
| Illinois | Rockford, Arlington Heights, Naperville, Des Plaines, Melrose Park, East Moline, Decatur, Woodstock, Lake Zurich, Bolingbrook, Romeoville, Orland Park, Downers Grove |
| Indiana | Valparaiso, Jeffersonville, Bloomington, Fort Wayne, West Lafayette, Indianapolis, Evansville, Greenwood, Gary, Munster, Carmel, Anderson |
| Iowa | Ankeny, Ames, Davenport, Des Moines, West Des Moines, Sioux City, Cedar Rapids, Urbandale |
| Kansas | Olathe, Lenexa, Goddard |
| Kentucky | Louisville, Shepherdsville, Somerset, Owensboro, Paducah, Lexington |
| Louisiana | New Orleans, LaPlace, Alexandria |
| Maryland | Fort Meade, Gaithersburg, North Bethesda, Clarksburg, Washington, Olney, Ballenger Creek, Arnold, Fallston, Bel Air South, Catonsville |
| Massachusetts | Watertown, Cambridge, Arlington, Springfield, Beverly, Somerville, Medford, Lexington, Waltham, Newton, Winchester, Lenox, Norwood, Peabody, Grafton |
| Michigan | Midland, Sterling Heights, Warren, Troy, Charter Township of Clinton, Delhi charter Township, Marquette, Battle Creek, Orion charter Township, Novi, Rochester Hills |
| Minnesota | Saint Paul, Rochester, Bloomington, Eden Prairie, Golden Valley, Hermantown, Savage, Lakeville, Mankato, Burnsville |
| Mississippi | Tupelo, Hattiesburg, Madison, Oxford |
| Missouri | Wardsville, St. Louis, Centertown, Maryville, Florissant, Chesterfield |
| Montana | Helena Valley Northeast, Lockwood, Missoula |
| Nebraska | Lincoln, Omaha |
| Nevada | Sunrise Manor, North Las Vegas, Paradise, Sparks |
| New Hampshire | Concord, Manchester |
| New Jersey | Bernards, Fort Lee, Denville, Piscataway Township, West Deptford, Lindenwold, Glassboro, Franklin Township, Sayreville, Teaneck |
| New Mexico | Clovis, Mesquite |
| New York | Queensbury, Port Washington, Huntington Station |
| North Carolina | Garner, Jacksonville, Fuquay Varina, Asheville, Cary, Sanford, Albemarle, Mooresville |
| North Dakota | Bismarck |
| Ohio | Massillon, Bowling Green, Mason, Toledo, Columbus, Brunswick, Canton, Cincinnati, Beckett Ridge, Kettering, Upper Arlington |
| Oklahoma | Norman, Broken Arrow, Oklahoma City, Midwest City, Medicine Park, Stillwater |
| Oregon | Salem, Aloha, Vancouver, Portland, Boardman, Hillsboro |
| Pennsylvania | Grantley, Greensburg, Lionville, Beaver Falls, Indiana, King of Prussia |
| Rhode Island | Warwick |
| South Carolina | Gilbert, Greenville, Marvin, Seneca, Clover, Bluffton, Fort Mill |
| South Dakota | Aberdeen |
| Tennessee | Chattanooga, Memphis, Nashville, Gallatin, Maryville, Smyrna |
| Texas | Rosenberg, San Angelo, College Station, Rockwall, Mission, Bryan, Jollyville |
| Utah | Holladay, West Valley City, Kaysville, Coalville, American Fork, Cottonwood Heights, Taylorsville, South Weber, Park City, Logan, Pleasant Grove, Lehi, Centerville, Farmington |
| Virginia | Alexandria, Charlottesville, Tuckahoe, Burke, Leesburg, Winchester, Dulles, Stafford, Fredericksburg, Fairfax Station, Chantilly |
| Washington | Edgewood, Renton, Everett, SeaTac, Seattle, Lake Forest Park, Vancouver, Tacoma, Redmond, Walla Walla, North Creek, Spokane, Shoreline |
| West Virginia | Parkersburg, Granville, Princeton, Fairmont, Huntington |
| Wisconsin | Janesville, Sun Prairie, Germantown, Racine, De Pere, Mequon, Middleton, Wauwatosa, Kenosha, Eau Claire, La Crosse |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Opportunity Market Areas (OMA) list. If you are not sure who Skittles's CSM is, reach out to us and we will connect you with them.
Competitive Market Areas (CMAs) Entire List
Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.
In this case, our algorithms indicate M&M's, Kit Kat, Skittles, Snickers and Reese's have 0 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
In this case, our algorithms indicate M&M's, Kit Kat, Skittles, Snickers and Reese's have 0 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
| Region | Markets |
|---|
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Competitive Market Areas (CMA) list. If you are not sure who Skittles's CSM is, reach out to us and we will connect you with them.
Top Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Skittles, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Skittles.
For Skittles, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Skittles.
|
Skittles saw high brand interest in Massachusetts especially in Barnstable, Haverhill, Needham, Quincy and Lawrence. Overall, these regions saw 63.94% more brand interest than the overall Massachusetts region.
63.94
|
|
Skittles saw high brand interest in these areas in Georgia: Calhoun, Douglasville, Milton, Augusta and Lilburn. Overall, these regions saw 63.75% more brand interest than the overall Georgia region.
63.75
|
|
Skittles saw high brand interest in these areas in Tennessee: Olive Branch, Palmyra, Brentwood, Cleveland and Murfreesboro. Overall, these regions saw 61.25% more brand interest than the overall Tennessee region.
61.25
|
|
Skittles saw high brand interest in these areas in Virginia: Woodbridge, Woodlake, Spotsylvania Courthouse, Blacksburg and Hampton. Overall, these regions saw 51.2% more brand interest than the overall Virginia region.
51.2
|
|
Skittles saw high brand interest in these areas in Colorado: Pueblo, Lakewood, Erie, Superior and Westminster. Overall, these regions saw 46.37% more brand interest than the overall Colorado region.
46.37
|
|
Skittles saw relatively higher brand interest in Paine Field-Lake Stickney, Salmon Creek, Mill Creek, North Creek and Auburn across Washington - specifically 129.9% more brand interest than the overall Washington region.
129.9
|
|
For more extensive list of brand insights for Skittles and other brands, please connect with us to see how you can get started with BrandStack.
|
Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Skittles, we generated benchmarked insights across competitive brands in the Chocolates & Candy vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Skittles, we generated benchmarked insights across competitive brands in the Chocolates & Candy vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
|
For more extensive list of competitive insights for Skittles and other brands, please connect with us to see how you can get started with BrandStack.
|
Get Started With Your Digital Brand Transformation
Empower your makerting teams with actionable, measureable and insightful data