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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Udemy, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
25 DMAs
5 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
43 DMAs
5 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
33 DMAs
8 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
106 DMAs
32 States
|
Brand Insights
Brand Insights reveal Udemy’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Udemy shows challenging performance with -1.6% average growth across 51 markets (39.8% avg brand interest), with positive growth in 17 of 51 markets
Top performing markets for Udemy demonstrate exceptional results in North Dakota (+34.3% growth, 47.0% brand interest, +12.0% change), Vermont (+17.2% growth, 34.0% brand interest, +5.0% change), and Delaware (+15.0% growth, 46.0% brand interest, +6.0% change)
Udemy has 3 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 28 declining markets
Notable high-growth markets for Udemy include Delaware (+15.0% growth, 46.0% brand interest), North Dakota (+34.3% growth, 47.0% brand interest), and Vermont (+17.2% growth, 34.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Learning industry.
For Udemy, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Udemy, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Coursera demonstrates category leadership at state level with 5.5% average brand interest growth, showing exceptional performance in Kansas (+21.1%, 46.0% brand interest), Montana (+20.9%, 52.0% brand interest), and Rhode Island (+19.6%, 55.0% brand interest)
In high-growth state markets, Coursera maintains an average brand interest of 54.2% with consistent performance across 5 markets
Coursera shows strong momentum with 5.5% average brand interest growth across key state markets: Wyoming (+54.5% growth, +24.0% brand interest), West Virginia (+21.9% growth, +9.0% brand interest), and Kansas (+21.1% growth, +8.0% brand interest)
Coursera captured additional brand interest in 29 state markets, averaging +4.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Udemy in the Online Learning category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Detroit MI | 1,646,663 | 40.0% | +8.1% | -4.8% |
| Minneapolis-St. Paul MN | 1,563,558 | 38.0% | +8.6% | -5.0% |
| Hartford & New Haven CT | 862,036 | 40.0% | +0.0% | +5.3% |
| Las Vegas NV | 739,704 | 41.0% | +2.5% | +5.1% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 40.0% | -2.4% | +29.0% |
| Oklahoma City OK | 631,839 | 38.0% | +8.6% | -5.0% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 39.0% | +5.4% | +5.4% |
| Memphis TN | 547,706 | 38.0% | +5.6% | +2.7% |
High Growth Priority
Large markets showing strong consistent growth
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charlotte NC | 1,124,890 | 46.0% | +7.0% | +4.6% |
| Nashville TN | 993,259 | 42.0% | +7.7% | +20.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 44.0% | +12.8% | -4.4% |
| New Orleans LA | 584,044 | 41.0% | +13.9% | +2.5% |
| Fresno-Visalia CA | 539,002 | 41.0% | +10.8% | +10.8% |
| Wilkes Barre-Scranton PA | 501,832 | 42.0% | +35.5% | +10.5% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 42.0% | +20.0% | +27.3% |
| Knoxville TN | 475,703 | 40.0% | +14.3% | +8.1% |
Maintain & Optimize
Stable markets with consistent performance
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 37.0% | +0.0% | +2.8% |
| Baltimore MD | 977,058 | 45.0% | +2.3% | -2.2% |
| Salt Lake City UT | 975,902 | 44.0% | +2.3% | -2.2% |
| Kansas City MO | 866,618 | 42.0% | +5.0% | -4.6% |
| Birmingham AL | 651,287 | 42.0% | +0.0% | +5.0% |
| Ft. Myers-Naples FL | 525,402 | 38.0% | +0.0% | +2.7% |
| Roanoke-Lynchburg VA | 387,932 | 38.0% | +0.0% | +0.0% |
| Duluth MN-Superior WI | 148,546 | 4.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
106
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 64.0% | -4.5% | +1.6% |
| Los Angeles CA | 4,962,377 | 35.0% | -10.3% | -10.3% |
| Chicago IL | 3,081,097 | 37.0% | -2.6% | -7.5% |
| Philadelphia PA | 2,642,616 | 37.0% | -5.1% | -7.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 46.0% | -4.2% | -4.2% |
| Atlanta GA | 2,277,873 | 40.0% | -2.4% | -7.0% |
| Houston TX | 2,266,381 | 40.0% | -11.1% | -11.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 44.0% | -6.4% | -10.2% |
Brand Insights
Brand Insights for Udemy in the Online Learning category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Udemy shows strong performance with 16.9% average growth across 206 markets (35.5% avg brand interest), with positive growth in 66 of 206 markets
Top performing markets for Udemy demonstrate exceptional results in Minot-Bismarck-Dickinson(Williston) ND (+940.0% growth, 52.0% brand interest, +47.0% change), Chico-Redding CA (+750.0% growth, 34.0% brand interest, +30.0% change), and San Angelo TX (+616.7% growth, 43.0% brand interest, +37.0% change)
Udemy has 34 markets with high growth (>15%), 24 markets with moderate growth (5-15%), 39 stable markets (0-5%), and 109 declining markets
Notable high-growth markets for Udemy include Alexandria LA (+128.6% growth, 96.0% brand interest), Binghamton NY (+51.3% growth, 59.0% brand interest), and Burlington VT-Plattsburgh NY (+44.0% growth, 36.0% brand interest)
Udemy demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alexandria LA (+128.6% growth, +54.0% gain, 96.0% current brand interest), Binghamton NY (+51.3% growth, +20.0% gain, 59.0% current brand interest), and Burlington VT-Plattsburgh NY (+44.0% growth, +11.0% gain, 36.0% current brand interest)
Udemy successfully defends strong market positions while maintaining brand interest growth in Alexandria LA (maintained 96.0% brand interest, +128.6% growth), Binghamton NY (maintained 59.0% brand interest, +51.3% growth), and Burlington VT-Plattsburgh NY (maintained 36.0% brand interest, +44.0% growth)
In medium markets, Udemy shows modest growth with moderate brand interest: Mobile AL-Pensacola (Ft. Walton Beach) FL (+20.0% growth, 42.0% brand interest) and Wilkes Barre-Scranton PA (+35.5% growth, 42.0% brand interest)
In small markets, Udemy shows strong growth with moderate brand interest: Alexandria LA (+128.6% growth, 96.0% brand interest) and Binghamton NY (+51.3% growth, 59.0% brand interest)
Udemy maintains dominant market position with >35% brand interest in key markets: Bend OR (52.0% brand interest, 1.9% decline), Alexandria LA (96.0% brand interest, +128.6% growth), and Binghamton NY (59.0% brand interest, +51.3% growth)
Udemy achieves significant brand interest gains in Alexandria LA (+54.0% brand interest growth, now at 96.0%), Binghamton NY (+20.0% brand interest growth, now at 59.0%), and Burlington VT-Plattsburgh NY (+11.0% brand interest growth, now at 36.0%)
Udemy shows accelerating brand interest growth in Alexandria LA (+128.6% growth, 96.0% brand interest) and Binghamton NY (+51.3% growth, 59.0% brand interest)
Udemy demonstrates emerging brand interest strength in Duluth MN-Superior WI (+100.0% growth, 4.0% brand interest) and Monroe LA-El Dorado AR (+25.0% growth, 5.0% brand interest)
Udemy maintains stable brand interest performance in mature markets: Anchorage AK (-4.1% growth, 47.0% brand interest) and Atlanta GA (-2.4% growth, 40.0% brand interest)
Udemy faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-14.0% growth, 49.0% brand interest) and Albany-Schenectady-Troy NY (-14.3% growth, 36.0% brand interest)
Udemy performance in major markets: Atlanta GA (-2.4% growth, 40.0% brand interest, 2.7M TVHH), Chicago IL (-2.6% growth, 37.0% brand interest, 3.6M TVHH), and Cleveland-Akron (Canton) OH (-9.8% growth, 37.0% brand interest, 1.6M TVHH)
Udemy shows positive brand interest growth in markets representing 24.4% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Udemy performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Udemy can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Udemy can focus its competitive strategy.
Udemy demonstrates category leadership at dma level with 16.9% average brand interest growth, showing exceptional performance in Alexandria LA (+128.6%, 96.0% brand interest), Binghamton NY (+51.3%, 59.0% brand interest), and Burlington VT-Plattsburgh NY (+44.0%, 36.0% brand interest)
In high-growth dma markets, Udemy maintains an average brand interest of 45.4% with consistent performance across 34 markets
Coursera shows strong momentum with 15.0% average brand interest growth across key dma markets: Butte-Bozeman MT (+833.3% growth, +50.0% brand interest), Erie PA (+742.9% growth, +52.0% brand interest), and Panama City FL (+355.6% growth, +32.0% brand interest)
Coursera captured additional brand interest in 90 dma markets, averaging +18.2% brand interest growth in key growth dma
LinkedIn shows strong momentum with 12.8% average brand interest growth across key dma markets: Tucson (Sierra Vista) AZ (+900.0% growth, +9.0% brand interest), Reno NV (+800.0% growth, +8.0% brand interest), and Harlingen-Weslaco-Brownsville-McAllen TX (+700.0% growth, +7.0% brand interest)
LinkedIn captured additional brand interest in 46 dma markets, averaging +7.7% brand interest growth in key growth dma
Udemy shows strong momentum with 16.9% average brand interest growth across key dma markets: Minot-Bismarck-Dickinson(Williston) ND (+940.0% growth, +47.0% brand interest), Chico-Redding CA (+750.0% growth, +30.0% brand interest), and San Angelo TX (+616.7% growth, +37.0% brand interest)
Udemy captured additional brand interest in 57 dma markets, averaging +16.2% brand interest growth in key growth dma
In direct competition, Udemy outperforms Coursera with 20.8 percentage point brand interest advantage across 206 shared markets: Abilene-Sweetwater TX (gap: 2.0% brand interest, 32.6% growth), Albany GA (gap: 94.0% brand interest, 184.1% growth), and Albany-Schenectady-Troy NY (gap: 15.0% brand interest, 25.2% growth)
In select markets, LinkedIn outperforms Coursera despite weaker overall growth (+12.8% vs +15.0% overall): Birmingham AL (LinkedIn: +16.7% growth vs Coursera: -4.3% growth), Charleston-Huntington WV (LinkedIn: +100.0% growth vs Coursera: -11.1% growth), and Columbia SC (LinkedIn: +50.0% growth vs Coursera: -6.2% growth)
In select markets, Coursera outperforms Udemy despite weaker overall growth (+15.0% vs +16.9% overall): Abilene-Sweetwater TX (Coursera leads: 51.0% share, +18.6% growth vs Udemy: 49.0%, -14.0%), Albany GA (Coursera leads: 97.0% share, +90.2% growth vs Udemy: 3.0%, -93.9%), and Albany-Schenectady-Troy NY (Coursera leads: 51.0% share, +10.9% growth vs Udemy: 36.0%, -14.3%)
In select markets, LinkedIn outperforms Udemy despite weaker overall growth (+12.8% vs +16.9% overall): Albany-Schenectady-Troy NY (LinkedIn: +8.3% growth vs Udemy: -14.3% growth), Austin TX (LinkedIn: +16.7% growth vs Udemy: -8.3% growth), and Biloxi-Gulfport MS (LinkedIn: +100.0% growth vs Udemy: -3.6% growth)
Coursera successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 51.0% brand interest, +18.6% growth), Albany GA (maintained 97.0% brand interest, +90.2% growth), and Alpena MI (maintained 100.0% brand interest, +100.0% growth)
LinkedIn successfully defends market leadership positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 21.0% brand interest, +100.0% growth), Helena MT (maintained 100.0% brand interest, +100.0% growth), and Idaho Falls-Pocatello ID (maintained 28.0% brand interest, +40.0% growth)
Udemy successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 96.0% brand interest, +128.6% growth), Binghamton NY (maintained 59.0% brand interest, +51.3% growth), and Burlington VT-Plattsburgh NY (maintained 36.0% brand interest, +44.0% growth)
Coursera maintains strong brand interest position in key markets: Jacksonville FL (46.0% brand interest, +15.0% growth), New York NY (30.0% brand interest, +15.4% growth), and Norfolk-Portsmouth-Newport News VA (52.0% brand interest, +18.2% growth)