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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Udemy, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
39 DMAs
11 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
32 DMAs
5 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
53 DMAs
8 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
87 DMAs
26 States
|
Brand Insights
Brand Insights reveal Udemy’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Udemy shows challenging performance with -2.3% average growth across 51 markets (42.1% avg brand interest), with positive growth in 14 of 51 markets
Top performing markets for Udemy demonstrate exceptional results in New Mexico (+25.7% growth, 44.0% brand interest, +9.0% change), North Dakota (+25.0% growth, 45.0% brand interest, +9.0% change), and Montana (+24.2% growth, 41.0% brand interest, +8.0% change)
Udemy has 4 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 30 declining markets
Notable high-growth markets for Udemy include Montana (+24.2% growth, 41.0% brand interest), New Mexico (+25.7% growth, 44.0% brand interest), and North Dakota (+25.0% growth, 45.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Learning industry.
For Udemy, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Udemy, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Coursera demonstrates category leadership at state level with 4.2% average brand interest growth, showing exceptional performance in Hawaii (+15.9%, 51.0% brand interest), Maine (+25.0%, 45.0% brand interest), and Nebraska (+16.2%, 43.0% brand interest)
In high-growth state markets, Coursera maintains an average brand interest of 47.7% with consistent performance across 6 markets
In direct competition, Coursera outperforms LinkedIn with 28.7 percentage point brand interest advantage across 51 shared markets: Alabama (gap: 31.0% brand interest, 12.7% growth), Arizona (gap: 27.0% brand interest, 13.1% growth), and Delaware (gap: 23.0% brand interest, 25.4% growth)
In select markets, Udemy outperforms Coursera despite weaker overall growth (-2.3% vs +4.2% overall): Alabama (Udemy: +2.4% growth vs Coursera: -4.3% growth), Arizona (Udemy leads: 47.0% share, +2.2% growth vs Coursera: 40.0%, -4.8%), and Delaware (Udemy leads: 53.0% share, +0.0% growth vs Coursera: 35.0%, -5.4%)
Investment Recommendations
Strategic recommendations for Udemy in the Online Learning category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
39
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 39.0% | -2.5% | +11.4% |
| Chicago IL | 3,081,097 | 40.0% | -2.4% | +5.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 50.0% | +4.2% | +6.4% |
| Phoenix AZ | 1,818,040 | 48.0% | +4.4% | +9.1% |
| Denver CO | 1,523,659 | 47.0% | +0.0% | +6.8% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 44.0% | +4.8% | +4.8% |
| Portland OR | 1,086,232 | 45.0% | +4.7% | +7.1% |
| Indianapolis IN | 1,026,188 | 42.0% | -2.3% | +13.5% |
High Growth Priority
Large markets showing strong consistent growth
32
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Columbus OH | 865,632 | 50.0% | +16.3% | +16.3% |
| Hartford & New Haven CT | 862,036 | 45.0% | +12.5% | +25.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 41.0% | +7.9% | +7.9% |
| Albuquerque-Santa Fe NM | 612,638 | 46.0% | +21.1% | +7.0% |
| Fresno-Visalia CA | 539,002 | 43.0% | +7.5% | +22.9% |
| Ft. Myers-Naples FL | 525,402 | 47.0% | +23.7% | +14.6% |
| Little Rock-Pine Bluff AR | 490,561 | 50.0% | +19.1% | +31.6% |
| Tulsa OK | 462,154 | 45.0% | +7.1% | +21.6% |
Maintain & Optimize
Stable markets with consistent performance
53
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 66.0% | +0.0% | -1.5% |
| Philadelphia PA | 2,642,616 | 40.0% | +0.0% | +2.6% |
| Boston MA-Manchester NH | 2,206,762 | 37.0% | +0.0% | +0.0% |
| Detroit MI | 1,646,663 | 41.0% | +0.0% | +2.5% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 42.0% | +2.4% | +2.4% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 42.0% | +2.4% | +0.0% |
| St. Louis MO | 1,066,886 | 44.0% | +0.0% | +2.3% |
| Nashville TN | 993,259 | 40.0% | +0.0% | -2.4% |
Turnaround Priority
Markets requiring immediate attention / improvement
87
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 47.0% | -6.0% | -4.1% |
| Atlanta GA | 2,277,873 | 42.0% | -2.3% | +2.4% |
| Houston TX | 2,266,381 | 44.0% | -6.4% | -6.4% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 39.0% | -2.5% | +2.6% |
| Seattle-Tacoma WA | 1,798,974 | 39.0% | -4.9% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 44.0% | -6.4% | -4.4% |
| Minneapolis-St. Paul MN | 1,563,558 | 37.0% | -7.5% | -9.8% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 43.0% | -2.3% | +4.9% |
Brand Insights
Brand Insights for Udemy in the Online Learning category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Udemy shows stable performance with 3.9% average growth across 210 markets (36.1% avg brand interest), with positive growth in 65 of 210 markets
Top performing markets for Udemy demonstrate exceptional results in Topeka KS (+127.3% growth, 100.0% brand interest, +56.0% change), Bend OR (+112.8% growth, 100.0% brand interest, +53.0% change), and Dothan AL (+100.0% growth, 53.0% brand interest, +53.0% change)
Udemy has 36 markets with high growth (>15%), 17 markets with moderate growth (5-15%), 57 stable markets (0-5%), and 100 declining markets
Notable high-growth markets for Udemy include Albuquerque-Santa Fe NM (+21.1% growth, 46.0% brand interest), Baton Rouge LA (+24.4% growth, 51.0% brand interest), and Bend OR (+112.8% growth, 100.0% brand interest)
Udemy demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albuquerque-Santa Fe NM (+21.1% growth, +8.0% gain, 46.0% current brand interest), Baton Rouge LA (+24.4% growth, +10.0% gain, 51.0% current brand interest), and Bend OR (+112.8% growth, +53.0% gain, 100.0% current brand interest)
Udemy successfully defends strong market positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +21.1% growth), Baton Rouge LA (maintained 51.0% brand interest, +24.4% growth), and Bend OR (maintained 100.0% brand interest, +112.8% growth)
In large markets, Udemy shows slight decline with moderate brand interest: Atlanta GA (-2.3% growth, 42.0% brand interest) and Baltimore MD (-5.9% growth, 48.0% brand interest)
In medium markets, Udemy shows slight decline with moderate brand interest: Albany-Schenectady-Troy NY (-5.4% growth, 35.0% brand interest) and Austin TX (-8.7% growth, 42.0% brand interest)
In small markets, Udemy shows strong growth with moderate brand interest: Abilene-Sweetwater TX (-100.0% growth, 0.0% brand interest) and Amarillo TX (-100.0% growth, 0.0% brand interest)
Udemy achieves significant brand interest gains in Albuquerque-Santa Fe NM (+8.0% brand interest growth, now at 46.0%) and Baton Rouge LA (+10.0% brand interest growth, now at 51.0%)
Udemy shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+21.1% growth, 46.0% brand interest) and Baton Rouge LA (+24.4% growth, 51.0% brand interest)
Udemy maintains stable brand interest performance in mature markets: Atlanta GA (-2.3% growth, 42.0% brand interest) and Birmingham AL (-2.4% growth, 41.0% brand interest)
Udemy faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-5.4% growth, 35.0% brand interest) and Anchorage AK (-21.8% growth, 43.0% brand interest)
Udemy performance in major markets: Atlanta GA (-2.3% growth, 42.0% brand interest, 2.7M TVHH), Baltimore MD (-5.9% growth, 48.0% brand interest, 1.1M TVHH), and Charlotte NC (-4.3% growth, 44.0% brand interest, 1.3M TVHH)
Udemy shows positive brand interest growth in markets representing 25.0% of total TVHH coverage
Udemy maintains strong brand interest positions (>30% share) in key markets: Albany-Schenectady-Troy NY (35.0% brand interest, -2.0% change), Anchorage AK (43.0% brand interest, -12.0% change), and Atlanta GA (42.0% brand interest, -1.0% change)
Competitive Insights
Competitive Insights showcase how Udemy performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Udemy can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Udemy can focus its competitive strategy.
LinkedIn demonstrates category leadership at dma level with 10.7% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+54.5%, 17.0% brand interest), Augusta GA (+100.0%, 11.0% brand interest), and Bakersfield CA (+100.0%, 20.0% brand interest)
In high-growth dma markets, LinkedIn maintains an average brand interest of 21.9% with consistent performance across 48 markets
Coursera shows strong momentum with 5.4% average brand interest growth across key dma markets: Monroe LA-El Dorado AR (+132.6% growth, +57.0% brand interest), Amarillo TX (+122.2% growth, +55.0% brand interest), and Abilene-Sweetwater TX (+100.0% growth, +100.0% brand interest)
Coursera captured additional brand interest in 68 dma markets, averaging +21.2% brand interest growth in key growth dma
LinkedIn shows strong momentum with 10.7% average brand interest growth across key dma markets: Idaho Falls-Pocatello ID (+105.9% growth, +18.0% brand interest), Augusta GA (+100.0% growth, +11.0% brand interest), and Bakersfield CA (+100.0% growth, +20.0% brand interest)
LinkedIn captured additional brand interest in 76 dma markets, averaging +8.8% brand interest growth in key growth dma
In direct competition, LinkedIn outperforms Coursera with 36.4 percentage point brand interest advantage across 210 shared markets: Birmingham AL (gap: 27.0% brand interest, 26.0% growth), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (gap: 13.0% brand interest, 72.7% growth), and Charleston-Huntington WV (gap: 53.0% brand interest, 106.0% growth)
In select markets, Udemy outperforms Coursera despite weaker overall growth (+3.9% vs +5.4% overall): Albany-Schenectady-Troy NY (Udemy: -5.4% growth vs Coursera: -7.7% growth), Albuquerque-Santa Fe NM (Udemy leads: 46.0% share, +21.1% growth vs Coursera: 42.0%, -16.0%), and Augusta GA (Udemy leads: 54.0% share, -5.3% growth vs Coursera: 35.0%, -18.6%)
In select markets, Coursera outperforms LinkedIn despite weaker overall growth (+5.4% vs +10.7% overall): Birmingham AL (Coursera leads: 43.0% share, +10.3% growth vs LinkedIn: 16.0%, -15.8%), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (Coursera leads: 42.0% share, +55.6% growth vs LinkedIn: 29.0%, -17.1%), and Charleston-Huntington WV (Coursera leads: 53.0% share, +6.0% growth vs LinkedIn: 0.0%, -100.0%)
In select markets, Udemy outperforms LinkedIn despite weaker overall growth (+3.9% vs +10.7% overall): Birmingham AL (Udemy leads: 41.0% share, -2.4% growth vs LinkedIn: 16.0%, -15.8%), Charleston-Huntington WV (Udemy leads: 47.0% share, +62.1% growth vs LinkedIn: 0.0%, -100.0%), and Charlottesville VA (Udemy leads: 39.0% share, +30.0% growth vs LinkedIn: 0.0%, -100.0%)
Coursera successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 100.0% brand interest, +100.0% growth), Amarillo TX (maintained 100.0% brand interest, +122.2% growth), and Anchorage AK (maintained 57.0% brand interest, +26.7% growth)
LinkedIn successfully defends market leadership positions while maintaining brand interest growth in Harrisonburg VA (maintained 100.0% brand interest, +100.0% growth), Idaho Falls-Pocatello ID (maintained 35.0% brand interest, +105.9% growth), and Johnstown-Altoona PA (maintained 43.0% brand interest, +16.2% growth)
Udemy successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +21.1% growth), Baton Rouge LA (maintained 51.0% brand interest, +24.4% growth), and Bend OR (maintained 100.0% brand interest, +112.8% growth)
Coursera maintains strong brand interest position in key markets: Harrisburg-Lancaster-Lebanon-York PA (41.0% brand interest, +20.6% growth), Indianapolis IN (40.0% brand interest, +17.6% growth), and West Palm Beach-Ft. Pierce FL (47.0% brand interest, +17.5% growth)
LinkedIn maintains strong brand interest position in key markets: Salt Lake City UT (20.0% brand interest, +25.0% growth), Minneapolis-St. Paul MN (22.0% brand interest, +4.8% growth), and Boston MA-Manchester NH (20.0% brand interest, +5.3% growth)
Udemy maintains strong brand interest position in key markets: Columbus OH (50.0% brand interest, +16.3% growth), Cleveland-Akron (Canton) OH (42.0% brand interest, +2.4% growth), and Las Vegas NV (44.0% brand interest, +2.3% growth)