Integrate Airbnb's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Airbnb, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
86 DMAs
24 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
71 DMAs
13 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
21 DMAs
7 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
33 DMAs
6 States
|
Brand Insights
Brand Insights reveal Airbnb’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Airbnb shows strong performance with 7.1% average growth across 51 markets (53.8% avg brand interest), with positive growth in 48 of 51 markets
Top performing markets for Airbnb demonstrate exceptional results in Hawaii (+17.9% growth, 33.0% brand interest, +5.0% change), Tennessee (+17.0% growth, 55.0% brand interest, +8.0% change), and Ohio (+14.9% growth, 54.0% brand interest, +7.0% change)
Airbnb has 2 markets with high growth (>15%), 32 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Airbnb include Hawaii (+17.9% growth, 33.0% brand interest) and Tennessee (+17.0% growth, 55.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Hospitality industry.
For Airbnb, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Airbnb, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Airbnb demonstrates category leadership at state level with 7.1% average brand interest growth, showing exceptional performance in Hawaii (+17.9%, 33.0% brand interest) and Tennessee (+17.0%, 55.0% brand interest)
In high-growth state markets, Airbnb maintains an average brand interest of 44.0% with consistent performance across 2 markets
Airbnb shows strong momentum with 7.1% average brand interest growth across key state markets: Hawaii (+17.9% growth, +5.0% brand interest), Tennessee (+17.0% growth, +8.0% brand interest), and Ohio (+14.9% growth, +7.0% brand interest)
Airbnb captured additional brand interest in 32 state markets, averaging +4.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Airbnb in the Hospitality category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
86
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 44.0% | +10.0% | -4.4% |
| Atlanta GA | 2,277,873 | 48.0% | +9.1% | +2.1% |
| Houston TX | 2,266,381 | 49.0% | +8.9% | -2.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 40.0% | +8.1% | +0.0% |
| Phoenix AZ | 1,818,040 | 51.0% | +4.1% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 54.0% | +8.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 50.0% | +6.4% | -3.9% |
| Detroit MI | 1,646,663 | 51.0% | +8.5% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
71
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 51.0% | +13.3% | +4.1% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 42.0% | +13.5% | -4.6% |
| St. Louis MO | 1,066,886 | 53.0% | +10.4% | +0.0% |
| Indianapolis IN | 1,026,188 | 52.0% | +10.6% | -1.9% |
| Salt Lake City UT | 975,902 | 53.0% | +15.2% | -1.9% |
| San Antonio TX | 900,609 | 53.0% | +26.2% | +6.0% |
| Austin TX | 831,742 | 53.0% | +10.4% | +0.0% |
| Las Vegas NV | 739,704 | 47.0% | +11.9% | -4.1% |
Maintain & Optimize
Stable markets with consistent performance
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 44.0% | +2.3% | +2.3% |
| Boston MA-Manchester NH | 2,206,762 | 47.0% | +4.4% | -4.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 43.0% | +4.9% | -4.4% |
| Flint-Saginaw-Bay City MI | 375,743 | 60.0% | +1.7% | +0.0% |
| Champaign & Springfield-Decatur IL | 317,118 | 56.0% | +0.0% | +1.8% |
| Tri-Cities TN-VA | 281,792 | 60.0% | +3.5% | -4.8% |
| Lincoln & Hastings-Kearney NE | 247,903 | 59.0% | +1.7% | +0.0% |
| Ft. Wayne IN | 242,556 | 59.0% | +5.4% | -3.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 49.0% | +4.3% | -5.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 46.0% | +0.0% | -4.2% |
| Minneapolis-St. Paul MN | 1,563,558 | 54.0% | +5.9% | -5.3% |
| Charlotte NC | 1,124,890 | 48.0% | +4.4% | -7.7% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 49.0% | +0.0% | -7.6% |
| Pittsburgh PA | 998,699 | 49.0% | +4.3% | -5.8% |
| Nashville TN | 993,259 | 49.0% | +0.0% | -3.9% |
| Cincinnati OH | 810,849 | 50.0% | +4.2% | -5.7% |
Brand Insights
Brand Insights for Airbnb in the Hospitality category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Airbnb shows strong performance with 8.4% average growth across 207 markets (58.1% avg brand interest), with positive growth in 184 of 207 markets
Top performing markets for Airbnb demonstrate exceptional results in Glendive MT (+100.0% growth, 100.0% brand interest, +100.0% change), North Platte NE (+42.3% growth, 74.0% brand interest, +22.0% change), and Alpena MI (+33.3% growth, 100.0% brand interest, +25.0% change)
Airbnb has 19 markets with high growth (>15%), 125 markets with moderate growth (5-15%), 52 stable markets (0-5%), and 11 declining markets
Notable high-growth markets for Airbnb include Alpena MI (+33.3% growth, 100.0% brand interest), Charlottesville VA (+20.4% growth, 53.0% brand interest), and Cheyenne WY-Scottsbluff NE (+21.1% growth, 63.0% brand interest)
Airbnb demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+33.3% growth, +25.0% gain, 100.0% current brand interest), Charlottesville VA (+20.4% growth, +9.0% gain, 53.0% current brand interest), and Cheyenne WY-Scottsbluff NE (+21.1% growth, +11.0% gain, 63.0% current brand interest)
Airbnb successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +33.3% growth), Charlottesville VA (maintained 53.0% brand interest, +20.4% growth), and Cheyenne WY-Scottsbluff NE (maintained 63.0% brand interest, +21.1% growth)
In large markets, Airbnb shows strong growth with moderate brand interest: Salt Lake City UT (+15.2% growth, 53.0% brand interest) and San Antonio TX (+26.2% growth, 53.0% brand interest)
In medium markets, Airbnb shows strong growth with high brand interest: Lexington KY (+17.4% growth, 54.0% brand interest) and Cincinnati OH (+4.2% growth, 50.0% brand interest)
In small markets, Airbnb shows strong growth with high brand interest: Alpena MI (+33.3% growth, 100.0% brand interest) and Charlottesville VA (+20.4% growth, 53.0% brand interest)
Airbnb achieves significant brand interest gains in Alpena MI (+25.0% brand interest growth, now at 100.0%) and Charlottesville VA (+9.0% brand interest growth, now at 53.0%)
Airbnb shows accelerating brand interest growth in Alpena MI (+33.3% growth, 100.0% brand interest) and Charlottesville VA (+20.4% growth, 53.0% brand interest)
Airbnb maintains stable brand interest performance in mature markets: Billings, MT (-1.5% growth, 66.0% brand interest) and Bluefield-Beckley-Oak Hill WV (-1.6% growth, 63.0% brand interest)
Airbnb faces growth challenges in historically strong markets: Billings, MT (-1.5% growth, 66.0% brand interest) and Bluefield-Beckley-Oak Hill WV (-1.6% growth, 63.0% brand interest)
Airbnb performance in major markets: Salt Lake City UT (+15.2% growth, 53.0% brand interest, 1.1M TVHH), San Antonio TX (+26.2% growth, 53.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (+4.4% growth, 47.0% brand interest, 2.6M TVHH)
Airbnb shows positive brand interest growth in markets representing 93.3% of total TVHH coverage
Airbnb maintains strong brand interest positions (>30% share) in key markets: Billings, MT (66.0% brand interest, -1.0% change), Bluefield-Beckley-Oak Hill WV (63.0% brand interest, -1.0% change), and Butte-Bozeman MT (62.0% brand interest, -2.0% change)
Competitive Insights
Competitive Insights showcase how Airbnb performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Airbnb can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Airbnb can focus its competitive strategy.
Airbnb demonstrates category leadership at dma level with 8.4% average brand interest growth, showing exceptional performance in Alpena MI (+33.3%, 100.0% brand interest), Charlottesville VA (+20.4%, 53.0% brand interest), and Cheyenne WY-Scottsbluff NE (+21.1%, 63.0% brand interest)
In high-growth dma markets, Airbnb maintains an average brand interest of 61.9% with consistent performance across 19 markets
Airbnb shows strong momentum with 8.4% average brand interest growth across key dma markets: Glendive MT (+100.0% growth, +100.0% brand interest), North Platte NE (+42.3% growth, +22.0% brand interest), and Alpena MI (+33.3% growth, +25.0% brand interest)
Airbnb captured additional brand interest in 144 dma markets, averaging +6.3% brand interest growth in key growth dma
In direct competition, Airbnb outperforms Hyatt with 52.4 percentage point brand interest advantage across 207 shared markets: Billings, MT (gap: 61.0% brand interest, 26.5% growth), Bluefield-Beckley-Oak Hill WV (gap: 59.0% brand interest, 101.6% growth), and Butte-Bozeman MT (gap: 59.0% brand interest, 53.1% growth)
In select markets, Hilton outperforms Marriott despite weaker overall growth (-12.1% vs -7.6% overall): Bluefield-Beckley-Oak Hill WV (Hilton: +7.1% growth vs Marriott: -18.2% growth), Charleston-Huntington WV (Hilton: +18.2% growth vs Marriott: -16.1% growth), and Charlotte NC (Hilton: +6.2% growth vs Marriott: -9.4% growth)
In select markets, Hyatt outperforms Hilton despite weaker overall growth (+1.6% vs -12.1% overall): Alexandria LA (Hyatt: +100.0% growth vs Hilton: -53.3% growth), Baton Rouge LA (Hyatt: +20.0% growth vs Hilton: -12.5% growth), and Billings, MT (Hyatt: +25.0% growth vs Hilton: -30.8% growth)
In select markets, Marriott outperforms Airbnb despite weaker overall growth (-7.6% vs +8.4% overall): Billings, MT (Marriott: +25.0% growth vs Airbnb: -1.5% growth), Butte-Bozeman MT (Marriott: +4.0% growth vs Airbnb: -3.1% growth), and Eureka CA (Marriott: +7.1% growth vs Airbnb: -2.7% growth)
Marriott successfully defends market leadership positions while maintaining brand interest growth in Boise ID (maintained 24.0% brand interest, +4.3% growth), Butte-Bozeman MT (maintained 26.0% brand interest, +4.0% growth), and Fairbanks AK (maintained 22.0% brand interest, +4.8% growth)
Airbnb successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +33.3% growth), Charlottesville VA (maintained 53.0% brand interest, +20.4% growth), and Cheyenne WY-Scottsbluff NE (maintained 63.0% brand interest, +21.1% growth)
Marriott maintains strong brand interest position in key markets: Nashville TN (31.0% brand interest, +3.3% growth) and Raleigh-Durham (Fayetteville) NC (31.0% brand interest, +3.3% growth)
Airbnb maintains strong brand interest position in key markets: Salt Lake City UT (53.0% brand interest, +15.2% growth), San Antonio TX (53.0% brand interest, +26.2% growth), and Boston MA-Manchester NH (47.0% brand interest, +4.4% growth)
Marriott dominates head-to-head competition against Hilton in 168 of 172 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (23.0% vs 12.0% brand interest), Albany-Schenectady-Troy NY (26.0% vs 13.0% brand interest), and Alexandria LA (23.0% vs 7.0% brand interest)
Marriott dominates head-to-head competition against Hyatt in 180 of 187 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (20.0% vs 4.0% brand interest), Albany GA (23.0% vs 2.0% brand interest), and Albany-Schenectady-Troy NY (26.0% vs 5.0% brand interest)
Airbnb dominates head-to-head competition against Marriott in 204 of 204 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (63.0% vs 20.0% brand interest), Albany GA (63.0% vs 23.0% brand interest), and Albany-Schenectady-Troy NY (56.0% vs 26.0% brand interest)
Hilton dominates head-to-head competition against Hyatt in 54 of 68 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (13.0% vs 4.0% brand interest), Albany-Schenectady-Troy NY (13.0% vs 5.0% brand interest), and Alexandria LA (7.0% vs 5.0% brand interest)