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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Airbnb, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
32 DMAs
5 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
7 DMAs
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
18 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
151 DMAs
39 States
|
Brand Insights
Brand Insights reveal Airbnb’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Airbnb shows challenging performance with -4.9% average growth across 51 markets (50.0% avg brand interest), with positive growth in 4 of 51 markets
Airbnb has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 8 stable markets (0-5%), and 42 declining markets
Airbnb successfully defends strong market positions while maintaining brand interest growth in Idaho (maintained 65.0% brand interest, +1.6% growth), Mississippi (maintained 58.0% brand interest, +3.6% growth), and North Carolina (maintained 51.0% brand interest, +2.0% growth)
Airbnb achieves significant brand interest gains in New Mexico (+4.0% brand interest growth, now at 61.0%)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Hospitality industry.
For Airbnb, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Airbnb, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyatt demonstrates category leadership at state level with 8.5% average brand interest growth, showing exceptional performance in Idaho (+20.0%, 6.0% brand interest), Maine (+25.0%, 5.0% brand interest), and Montana (+25.0%, 5.0% brand interest)
In high-growth state markets, Hyatt maintains an average brand interest of 7.1% with consistent performance across 13 markets
Hilton shows strong momentum with 7.5% average brand interest growth across key state markets: Kansas (+30.0% growth, +3.0% brand interest), Washington (+22.2% growth, +2.0% brand interest), and Rhode Island (+20.0% growth, +2.0% brand interest)
Hilton captured additional brand interest in 37 state markets, averaging +1.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Airbnb in the Hospitality category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
32
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wilkes Barre-Scranton PA | 501,832 | 57.0% | -5.0% | +7.6% |
| Tulsa OK | 462,154 | 58.0% | -1.7% | +7.4% |
| Dayton OH | 418,047 | 51.0% | +2.0% | +8.5% |
| Honolulu HI | 411,655 | 31.0% | +0.0% | +14.8% |
| Columbia SC | 382,874 | 48.0% | -2.0% | +6.7% |
| Toledo OH | 360,723 | 56.0% | -5.1% | +5.7% |
| El Paso TX | 315,971 | 61.0% | +5.2% | +1.7% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 61.0% | -3.2% | +10.9% |
High Growth Priority
Large markets showing strong consistent growth
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 48.0% | +6.7% | +6.7% |
| Alexandria LA | 72,854 | 66.0% | +6.5% | +15.8% |
| Lafayette IN | 69,020 | 58.0% | +13.7% | +3.6% |
| Meridian MS | 55,267 | 64.0% | +14.3% | +36.2% |
| Greenwood-Greenville MS | 52,998 | 62.0% | +8.8% | +5.1% |
| Juneau AK | 22,882 | 74.0% | +12.1% | +7.3% |
| Alpena MI | 14,646 | 94.0% | +10.6% | +25.3% |
Maintain & Optimize
Stable markets with consistent performance
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| St. Louis MO | 1,066,886 | 49.0% | +0.0% | +2.1% |
| San Diego CA | 940,959 | 45.0% | +0.0% | +2.3% |
| Albuquerque-Santa Fe NM | 612,638 | 58.0% | +1.8% | +0.0% |
| Fresno-Visalia CA | 539,002 | 53.0% | +0.0% | +3.9% |
| Huntsville-Decatur (Florence) AL | 350,515 | 47.0% | +0.0% | +4.4% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 61.0% | +0.0% | +3.4% |
| Chattanooga TN | 341,284 | 53.0% | +1.9% | +1.9% |
| Colorado Springs-Pueblo CO | 327,871 | 51.0% | +2.0% | +2.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
151
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 40.0% | -9.1% | -7.0% |
| Chicago IL | 3,081,097 | 38.0% | -9.5% | -5.0% |
| Philadelphia PA | 2,642,616 | 44.0% | -6.4% | -6.4% |
| Dallas-Ft. Worth TX | 2,585,309 | 44.0% | -2.2% | -4.4% |
| Atlanta GA | 2,277,873 | 44.0% | -2.2% | +0.0% |
| Houston TX | 2,266,381 | 45.0% | -4.3% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 38.0% | -2.6% | +2.7% |
| Boston MA-Manchester NH | 2,206,762 | 46.0% | -9.8% | +2.2% |
Brand Insights
Brand Insights for Airbnb in the Hospitality category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Airbnb shows challenging performance with -4.9% average growth across 207 markets (53.8% avg brand interest), with positive growth in 19 of 207 markets
Top performing markets for Airbnb demonstrate exceptional results in Meridian MS (+14.3% growth, 64.0% brand interest, +8.0% change), Lafayette IN (+13.7% growth, 58.0% brand interest, +7.0% change), and Juneau AK (+12.1% growth, 74.0% brand interest, +8.0% change)
Airbnb has 0 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 27 stable markets (0-5%), and 172 declining markets
Airbnb demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+10.6% growth, +9.0% gain, 94.0% current brand interest), Juneau AK (+12.1% growth, +8.0% gain, 74.0% current brand interest), and Lafayette IN (+13.7% growth, +7.0% gain, 58.0% current brand interest)
Airbnb successfully defends strong market positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 58.0% brand interest, +1.8% growth), Baton Rouge LA (maintained 51.0% brand interest, +2.0% growth), and Casper-Riverton WY (maintained 63.0% brand interest, +3.3% growth)
Airbnb achieves significant brand interest gains in Idaho Falls-Pocatello ID (+3.0% brand interest growth, now at 65.0%), Alexandria LA (+4.0% brand interest growth, now at 66.0%), and El Paso TX (+3.0% brand interest growth, now at 61.0%)
Airbnb maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-1.6% growth, 61.0% brand interest) and Atlanta GA (-2.2% growth, 44.0% brand interest)
Airbnb faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-1.6% growth, 61.0% brand interest) and Albany-Schenectady-Troy NY (-17.2% growth, 48.0% brand interest)
Airbnb performance in major markets: Atlanta GA (-2.2% growth, 44.0% brand interest, 2.7M TVHH), Baltimore MD (-4.4% growth, 43.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-9.8% growth, 46.0% brand interest, 2.6M TVHH)
Airbnb shows positive brand interest growth in markets representing 8.2% of total TVHH coverage
Airbnb maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (61.0% brand interest, -1.0% change), Albany-Schenectady-Troy NY (48.0% brand interest, -10.0% change), and Amarillo TX (59.0% brand interest, -4.0% change)
Airbnb achieves significant brand interest gains in Albuquerque-Santa Fe NM (+1.0% brand interest), Baton Rouge LA (+1.0% brand interest), and Casper-Riverton WY (+2.0% brand interest)
Airbnb maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (61.0% brand interest, 1.6% decline), Augusta GA (51.0% brand interest, 1.9% decline), and Boise ID (58.0% brand interest, 1.7% decline)
Airbnb shows stable performance with 0.7% average growth across 207 markets (53.8% avg brand interest), with positive growth in 92 of 207 markets
Top performing markets for Airbnb demonstrate exceptional results in Meridian MS (+36.2% growth, 64.0% brand interest, +17.0% change), Alpena MI (+25.3% growth, 94.0% brand interest, +19.0% change), and North Platte NE (+19.2% growth, 62.0% brand interest, +10.0% change)
Airbnb has 4 markets with high growth (>15%), 31 markets with moderate growth (5-15%), 97 stable markets (0-5%), and 75 declining markets
Competitive Insights
Competitive Insights showcase how Airbnb performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Airbnb can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Airbnb can focus its competitive strategy.
Hilton demonstrates category leadership at dma level with 11.0% average brand interest growth, showing exceptional performance in Albany GA (+15.4%, 15.0% brand interest), Albany-Schenectady-Troy NY (+27.3%, 14.0% brand interest), and Alpena MI (+100.0%, 3.0% brand interest)
In high-growth dma markets, Hilton maintains an average brand interest of 13.7% with consistent performance across 49 markets
Marriott shows strong momentum with 5.2% average brand interest growth across key dma markets: Ottumwa IA-Kirksville MO (+46.7% growth, +7.0% brand interest), Victoria TX (+39.1% growth, +9.0% brand interest), and Greenwood-Greenville MS (+35.7% growth, +5.0% brand interest)
Marriott captured additional brand interest in 95 dma markets, averaging +2.9% brand interest growth in key growth dma
Hilton shows strong momentum with 11.0% average brand interest growth across key dma markets: North Platte NE (+750.0% growth, +15.0% brand interest), Alpena MI (+100.0% growth, +3.0% brand interest), and Parkersburg WV (+75.0% growth, +6.0% brand interest)
Hilton captured additional brand interest in 129 dma markets, averaging +1.7% brand interest growth in key growth dma
Hyatt shows strong momentum with 9.1% average brand interest growth across key dma markets: Biloxi-Gulfport MS (+100.0% growth, +3.0% brand interest), Hattiesburg-Laurel MS (+100.0% growth, +3.0% brand interest), and Jonesboro AR (+100.0% growth, +4.0% brand interest)
Hyatt captured additional brand interest in 88 dma markets, averaging +1.6% brand interest growth in key growth dma
In direct competition, Hilton outperforms Hyatt with 6.9 percentage point brand interest advantage across 206 shared markets: Billings, MT (gap: 3.0% brand interest, 25.8% growth), Biloxi-Gulfport MS (gap: 7.0% brand interest, 113.3% growth), and Binghamton NY (gap: 6.0% brand interest, 75.0% growth)
In select markets, Airbnb outperforms Marriott despite weaker overall growth (-4.9% vs +5.2% overall): Alpena MI (Airbnb leads: 94.0% share, +10.6% growth vs Marriott: 3.0%, -80.0%)
In select markets, Marriott outperforms Hilton despite weaker overall growth (+5.2% vs +11.0% overall): Billings, MT (Marriott leads: 21.0% share, +10.5% growth vs Hilton: 10.0%, -9.1%), Biloxi-Gulfport MS (Marriott leads: 22.0% share, +4.8% growth vs Hilton: 13.0%, -13.3%), and Binghamton NY (Marriott leads: 26.0% share, +18.2% growth vs Hilton: 11.0%, -8.3%)
In select markets, Hyatt outperforms Hilton despite weaker overall growth (+9.1% vs +11.0% overall): Billings, MT (Hyatt: +16.7% growth vs Hilton: -9.1% growth), Biloxi-Gulfport MS (Hyatt: +100.0% growth vs Hilton: -13.3% growth), and Binghamton NY (Hyatt: +66.7% growth vs Hilton: -8.3% growth)
In select markets, Marriott outperforms Hyatt despite weaker overall growth (+5.2% vs +9.1% overall): Alexandria LA (Marriott leads: 22.0% share, +4.8% growth vs Hyatt: 0.0%, -100.0%) and Bend OR (Marriott leads: 26.0% share, +23.8% growth vs Hyatt: 5.0%, -16.7%)
In select markets, Airbnb outperforms Hyatt despite weaker overall growth (-4.9% vs +9.1% overall): Alexandria LA (Airbnb leads: 66.0% share, +6.5% growth vs Hyatt: 0.0%, -100.0%)
Marriott successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 31.0% brand interest, +24.0% growth), Amarillo TX (maintained 22.0% brand interest, +22.2% growth), and Anchorage AK (maintained 22.0% brand interest, +15.8% growth)
Airbnb successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 58.0% brand interest, +1.8% growth), Baton Rouge LA (maintained 51.0% brand interest, +2.0% growth), and Casper-Riverton WY (maintained 63.0% brand interest, +3.3% growth)