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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Airbnb, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
8 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
2 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
1 DMA
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
4 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
20 DMAs
|
|
Monitor & Maintain
|
All other markets
|
171 DMAs
50 States
|
Brand Insights
Brand Insights reveal Airbnb’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Airbnb shows challenging performance with -86.9% average growth across 51 markets (6.5% avg brand interest), with positive growth in 0 of 51 markets
Airbnb has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
Airbnb shows challenging performance with -15.2% average growth across 51 markets (6.5% avg brand interest), with positive growth in 1 of 51 markets
Airbnb has 1 market with high growth (>15%), 0 markets with moderate growth (5-15%), 10 stable markets (0-5%), and 40 declining markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Hospitality industry.
For Airbnb, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Airbnb, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyatt shows market leadership with 686.6% average brand interest growth and notable strength in Alaska (+866.7%, 58.0% brand interest), Arizona (+716.7%, 49.0% brand interest), and California (+320.0%, 42.0% brand interest)
In high-growth markets, Hyatt maintains an average brand interest of 47.9% with consistent performance across 36 markets
Hilton shows strong momentum with 134.4% average brand interest growth across key markets: Connecticut (+290.0% growth, +29.0% brand interest), Utah (+277.8% growth, +25.0% brand interest), and Massachusetts (+270.0% growth, +27.0% brand interest)
Hilton captured additional brand interest in 51 markets, averaging +16.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Airbnb in the Hospitality category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 40.0% | -4.8% | +5.3% |
| Washington DC (Hagerstown MD) | 2,303,268 | 36.0% | -2.7% | +5.9% |
| Minneapolis-St. Paul MN | 1,618,742 | 52.0% | -5.5% | +2.0% |
| Cincinnati OH | 839,467 | 50.0% | -2.0% | +4.2% |
| Louisville KY | 634,542 | 52.0% | -8.8% | +4.0% |
| New Orleans LA | 604,657 | 45.0% | -4.3% | +2.3% |
| Knoxville TN | 492,492 | 55.0% | -1.8% | +816.7% |
| Lexington KY | 449,592 | 48.0% | -2.0% | +585.7% |
Emerging Market
Smaller markets showing strong growth potential
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 218,337 | 49.0% | +444.4% | +4.3% |
| Salisbury MD | 163,214 | 44.0% | +340.0% | +4.8% |
Growth Opportunity
Mid-size markets with positive brand interest trends
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Champaign & Springfield-Decatur IL | 328,310 | 51.0% | +537.5% | +2.0% |
High Growth Priority
Large markets showing strong consistent growth
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,282,025 | 15.0% | +25.0% | -64.3% |
| St. Louis MO | 1,104,541 | 49.0% | +716.7% | +2.1% |
| Nashville TN | 1,028,315 | 47.0% | -4.1% | +571.4% |
| Baltimore MD | 1,011,542 | 42.0% | +500.0% | +5.0% |
Maintain & Optimize
Stable markets with consistent performance
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Memphis TN | 567,037 | 50.0% | +0.0% | +4.2% |
| Charleston-Huntington WV | 376,332 | 55.0% | -3.5% | +1.9% |
| Shreveport LA | 328,698 | 56.0% | +1.8% | +5.7% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 324,958 | 54.0% | -5.3% | -3.6% |
| Baton Rouge LA | 311,080 | 45.0% | -6.3% | +2.3% |
| Evansville IN | 256,071 | 55.0% | +0.0% | +5.8% |
| Fargo-Valley City ND | 233,895 | 54.0% | -5.3% | +0.0% |
| La Crosse-Eau Claire WI | 199,505 | 64.0% | -1.5% | +1.6% |
Monitor & Maintain
All other markets
171
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 10.0% | -76.7% | -76.7% |
| Los Angeles CA | 5,137,519 | 9.0% | -10.0% | -80.4% |
| Philadelphia PA | 2,735,885 | 7.0% | -86.3% | -84.8% |
| Dallas-Ft. Worth TX | 2,676,555 | 8.0% | -82.2% | -81.0% |
| Atlanta GA | 2,358,268 | 7.0% | -84.4% | -84.1% |
| Houston TX | 2,346,370 | 8.0% | -81.4% | -81.4% |
| Boston MA-Manchester NH | 2,284,647 | 7.0% | -86.0% | -83.7% |
| Phoenix AZ | 1,882,206 | 6.0% | -87.8% | -87.2% |
Brand Insights
Brand Insights for Airbnb in the Hospitality category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Airbnb shows challenging performance with -40.0% average growth across 208 markets (17.0% avg brand interest), with positive growth in 20 of 208 markets
Top performing markets for Airbnb demonstrate exceptional results in Rockford IL (+783.3% growth, 53.0% brand interest, +47.0% brand interest change), St. Louis MO (+716.7% growth, 49.0% brand interest, +43.0% brand interest change), and Champaign & Springfield-Decatur IL (+537.5% growth, 51.0% brand interest, +43.0% brand interest change)
Airbnb has 16 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 22 stable markets (0-5%), and 167 declining markets
Notable high-growth markets for Airbnb include Anchorage AK (+40.0% growth, 7.0% brand interest), Bakersfield CA (+33.3% growth, 8.0% brand interest), and Baltimore MD (+500.0% growth, 42.0% brand interest)
Airbnb maintains strong brand interest positions in key markets: Alexandria LA (55.0% brand interest, -9.0% change), Baton Rouge LA (45.0% brand interest, -3.0% change), and Biloxi-Gulfport MS (53.0% brand interest, -2.0% change)
Airbnb shows positive brand interest momentum in 20 markets, notably in Anchorage AK (+2.0% brand interest), Bakersfield CA (+2.0% brand interest), Baltimore MD (+35.0% brand interest)
Airbnb demonstrates strong market momentum with combined growth and brand interest gains in key markets: Baltimore MD (+500.0% growth, +35.0% gain, 42.0% current brand interest), Champaign & Springfield-Decatur IL (+537.5% growth, +43.0% gain, 51.0% current brand interest), and Peoria-Bloomington IL (+444.4% growth, +40.0% gain, 49.0% current brand interest)
Airbnb successfully defends strong market positions while maintaining brand interest growth in Baltimore MD (maintained 42.0% brand interest, +500.0% growth), Champaign & Springfield-Decatur IL (maintained 51.0% brand interest, +537.5% growth), and Peoria-Bloomington IL (maintained 49.0% brand interest, +444.4% growth)
Airbnb maintains dominant market position with >35% brand interest in key markets: Alexandria LA (55.0% brand interest, -14.1% change) and Baton Rouge LA (45.0% brand interest, -6.2% change)
Airbnb achieves significant brand interest gains in Baltimore MD (+35.0% brand interest growth, now at 42.0%) and Champaign & Springfield-Decatur IL (+43.0% brand interest growth, now at 51.0%)
Airbnb shows accelerating brand interest growth in Anchorage AK (+40.0% growth, 7.0% brand interest) and Bakersfield CA (+33.3% growth, 8.0% brand interest)
Airbnb demonstrates emerging brand interest strength in Anchorage AK (+40.0% growth, 7.0% brand interest) and Bakersfield CA (+33.3% growth, 8.0% brand interest)
Airbnb maintains stable brand interest performance in mature markets: Biloxi-Gulfport MS (-3.6% decline, 53.0% brand interest) and Bowling Green KY (-1.8% decline, 55.0% brand interest)
Airbnb faces growth challenges in historically strong markets: Alexandria LA (-14.1% decline, 55.0% brand interest) and Baton Rouge LA (-6.2% decline, 45.0% brand interest)
Airbnb performance in major markets: Atlanta GA (-84.4% decline, 7.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-86.0% decline, 7.0% brand interest, 2.6M TVHH), and Charlotte NC (-89.4% decline, 5.0% brand interest, 1.3M TVHH)
Airbnb shows positive brand interest growth in markets representing 10.7% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Airbnb performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Airbnb can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Airbnb can focus its competitive strategy.
Hyatt demonstrates category dominance with 318.2% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+866.7%, 58.0% brand interest), Alexandria LA (+33.3%, 4.0% brand interest), and Atlanta GA (+528.6%, 44.0% brand interest)
In high-growth markets, Hyatt maintains an average brand interest of 37.4% with consistent performance across 81 markets
Hilton shows strong momentum with 59.8% average brand interest growth across key markets: Providence RI-New Bedford MA (+270.0% growth, +27.0% brand interest), Boston MA-Manchester NH (+245.4% growth, +27.0% brand interest), and New York NY (+245.4% growth, +27.0% brand interest)
Hilton captured additional brand interest in 153 markets, averaging +11.2% brand interest growth in key growth markets
Hyatt shows strong momentum with 318.2% average brand interest growth across key markets: Corpus Christi TX (+980.0% growth, +49.0% brand interest), Laredo TX (+980.0% growth, +49.0% brand interest), and Eugene OR (+966.7% growth, +58.0% brand interest)
Hyatt captured additional brand interest in 84 markets, averaging +30.7% brand interest growth in key growth markets
Marriott maintains market dominance with an average 35.2% brand interest across key markets: Baltimore MD (38.0% brand interest, +216.7% growth), St. Louis MO (33.0% brand interest, +153.8% growth), and Washington DC (Hagerstown MD) (41.0% brand interest, +2.5% growth)
Hilton maintains market dominance with an average 34.2% brand interest across key markets: Atlanta GA (35.0% brand interest, +133.3% growth), Austin TX (33.0% brand interest, +200.0% growth), and Boston MA-Manchester NH (38.0% brand interest, +245.4% growth)
Hyatt maintains market dominance with an average 50.3% brand interest across key markets: Albuquerque-Santa Fe NM (58.0% brand interest, +866.7% growth), Atlanta GA (44.0% brand interest, +528.6% growth), and Augusta GA (48.0% brand interest, +700.0% growth)
Airbnb maintains market dominance with an average 50.1% brand interest across key markets: Baltimore MD (42.0% brand interest, +500.0% growth), Champaign & Springfield-Decatur IL (51.0% brand interest, +537.5% growth), and Peoria-Bloomington IL (49.0% brand interest, +444.4% growth)
Hilton dominates in 171 of 207 key battleground markets against Marriott, notably in Abilene-Sweetwater TX (15.0% vs 25.0% brand interest), Albany GA (13.0% vs 26.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 28.0% brand interest)
Hyatt dominates in 104 of 134 key battleground markets against Marriott, notably in Albuquerque-Santa Fe NM (14.0% vs 58.0% brand interest), Atlanta GA (14.0% vs 44.0% brand interest), and Augusta GA (16.0% vs 48.0% brand interest)
Marriott dominates in 170 of 203 key battleground markets against Airbnb, notably in Abilene-Sweetwater TX (15.0% vs 6.0% brand interest), Albany GA (13.0% vs 4.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 6.0% brand interest)
Hyatt dominates in 100 of 134 key battleground markets against Hilton, notably in Baltimore MD (13.0% vs 7.0% brand interest), Bangor ME (13.0% vs 2.0% brand interest), and Baton Rouge LA (16.0% vs 6.0% brand interest)
Hilton dominates in 165 of 206 key battleground markets against Airbnb, notably in Baltimore MD (13.0% vs 42.0% brand interest), Baton Rouge LA (16.0% vs 45.0% brand interest), and Billings, MT (13.0% vs 65.0% brand interest)
Hyatt dominates in 99 of 132 key battleground markets against Airbnb, notably in Anchorage AK (59.0% vs 7.0% brand interest), Bakersfield CA (52.0% vs 8.0% brand interest), and Baltimore MD (7.0% vs 42.0% brand interest)