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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Airbnb, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
51 DMAs
6 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
9 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
35 DMAs
12 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
116 DMAs
32 States
|
Brand Insights
Brand Insights reveal Airbnb’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Airbnb shows challenging performance with -2.6% average growth across 51 markets (52.6% avg brand interest), with positive growth in 9 of 51 markets
Airbnb has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 19 stable markets (0-5%), and 32 declining markets
Airbnb successfully defends strong market positions while maintaining brand interest growth in Kansas (maintained 60.0% brand interest, +3.5% growth), Maine (maintained 65.0% brand interest, +1.6% growth), and Montana (maintained 67.0% brand interest, +4.7% growth)
Airbnb achieves significant brand interest gains in Montana (+3.0% brand interest growth, now at 67.0%)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Hospitality industry.
For Airbnb, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Airbnb, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyatt demonstrates category leadership at state level with 15.3% average brand interest growth, showing exceptional performance in Alabama (+50.0%, 6.0% brand interest), Alaska (+16.7%, 7.0% brand interest), and Arizona (+33.3%, 8.0% brand interest)
In high-growth state markets, Hyatt maintains an average brand interest of 6.7% with consistent performance across 24 markets
Hyatt shows strong momentum with 15.3% average brand interest growth across key state markets: Wyoming (+100.0% growth, +3.0% brand interest), Alabama (+50.0% growth, +2.0% brand interest), and North Dakota (+50.0% growth, +2.0% brand interest)
Hyatt captured additional brand interest in 31 state markets, averaging +1.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Airbnb in the Hospitality category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
51
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 39.0% | -2.5% | +11.4% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 50.0% | +2.0% | +6.4% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 54.0% | +1.9% | +5.9% |
| San Diego CA | 940,959 | 45.0% | -2.2% | +9.8% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 48.0% | +4.4% | +0.0% |
| New Orleans LA | 584,044 | 51.0% | +0.0% | +10.9% |
| Providence RI-New Bedford MA | 564,315 | 54.0% | +3.9% | +1.9% |
| Albany-Schenectady-Troy NY | 491,946 | 58.0% | +5.5% | -1.7% |
High Growth Priority
Large markets showing strong consistent growth
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Honolulu HI | 411,655 | 31.0% | +6.9% | +14.8% |
| Burlington VT-Plattsburgh NY | 306,170 | 65.0% | +6.6% | +3.2% |
| Rochester MN-Mason City IA-Austin MN | 129,362 | 56.0% | +7.7% | +3.7% |
| Missoula MT | 110,645 | 70.0% | +6.1% | +7.7% |
| Marquette MI | 74,545 | 77.0% | +10.0% | +8.5% |
| Parkersburg WV | 53,788 | 67.0% | +11.7% | +21.8% |
| Victoria TX | 28,475 | 57.0% | +11.8% | +3.6% |
| Alpena MI | 14,646 | 85.0% | +11.8% | +16.4% |
Maintain & Optimize
Stable markets with consistent performance
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 44.0% | +0.0% | +2.3% |
| Boston MA-Manchester NH | 2,206,762 | 51.0% | +2.0% | +4.1% |
| Phoenix AZ | 1,818,040 | 50.0% | +2.0% | +4.2% |
| Seattle-Tacoma WA | 1,798,974 | 52.0% | +0.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 56.0% | +1.8% | +3.7% |
| Denver CO | 1,523,659 | 51.0% | +0.0% | +2.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 51.0% | +0.0% | +4.1% |
| Portland OR | 1,086,232 | 59.0% | +1.7% | -1.7% |
Turnaround Priority
Markets requiring immediate attention / improvement
116
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 45.0% | -4.3% | +0.0% |
| Chicago IL | 3,081,097 | 42.0% | -4.6% | +0.0% |
| Philadelphia PA | 2,642,616 | 47.0% | -9.6% | -7.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 45.0% | -6.3% | -2.2% |
| Atlanta GA | 2,277,873 | 45.0% | -6.3% | -2.2% |
| Houston TX | 2,266,381 | 47.0% | -6.0% | +2.2% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 43.0% | -8.5% | +2.4% |
| Detroit MI | 1,646,663 | 49.0% | -3.9% | -2.0% |
Brand Insights
Brand Insights for Airbnb in the Hospitality category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Airbnb shows challenging performance with -2.1% average growth across 210 markets (56.8% avg brand interest), with positive growth in 51 of 210 markets
Top performing markets for Airbnb demonstrate exceptional results in North Platte NE (+21.5% growth, 79.0% brand interest, +14.0% change), Alpena MI (+11.8% growth, 85.0% brand interest, +9.0% change), and Victoria TX (+11.8% growth, 57.0% brand interest, +6.0% change)
Airbnb has 1 market with high growth (>15%), 16 markets with moderate growth (5-15%), 56 stable markets (0-5%), and 137 declining markets
Notable high-growth markets for Airbnb include North Platte NE (+21.5% growth, 79.0% brand interest)
Airbnb demonstrates strong market momentum with combined growth and brand interest gains in key markets: North Platte NE (+21.5% growth, +14.0% gain, 79.0% current brand interest), Alpena MI (+11.8% growth, +9.0% gain, 85.0% current brand interest), and Parkersburg WV (+11.7% growth, +7.0% gain, 67.0% current brand interest)
Airbnb successfully defends strong market positions while maintaining brand interest growth in North Platte NE (maintained 79.0% brand interest, +21.5% growth), Amarillo TX (maintained 63.0% brand interest, +1.6% growth), and Anchorage AK (maintained 66.0% brand interest, +1.5% growth)
Airbnb achieves significant brand interest gains in North Platte NE (+14.0% brand interest growth, now at 79.0%), Duluth MN-Superior WI (+3.0% brand interest growth, now at 71.0%), and Minot-Bismarck-Dickinson(Williston) ND (+3.0% brand interest growth, now at 66.0%)
Airbnb maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-3.1% growth, 62.0% brand interest) and Augusta GA (-3.7% growth, 52.0% brand interest)
Airbnb faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-3.1% growth, 62.0% brand interest) and Albany GA (-6.2% growth, 61.0% brand interest)
Airbnb performance in major markets: Atlanta GA (-6.2% growth, 45.0% brand interest, 2.7M TVHH), Charlotte NC (-6.1% growth, 46.0% brand interest, 1.3M TVHH), and Chicago IL (-4.5% growth, 42.0% brand interest, 3.6M TVHH)
Airbnb shows positive brand interest growth in markets representing 18.3% of total TVHH coverage
Airbnb maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (62.0% brand interest, -2.0% change), Albany GA (61.0% brand interest, -4.0% change), and Albuquerque-Santa Fe NM (57.0% brand interest, -4.0% change)
Airbnb achieves significant brand interest gains in North Platte NE (+14.0% brand interest), Amarillo TX (+1.0% brand interest), and Anchorage AK (+1.0% brand interest)
Airbnb maintains dominant market position with >35% brand interest in key markets: Beaumont-Port Arthur TX (64.0% brand interest, 1.5% decline), Boise ID (59.0% brand interest, 1.7% decline), and Butte-Bozeman MT (64.0% brand interest, 1.5% decline)
Airbnb shows stable performance with 1.9% average growth across 210 markets (56.8% avg brand interest), with positive growth in 118 of 210 markets
Top performing markets for Airbnb demonstrate exceptional results in North Platte NE (+29.5% growth, 79.0% brand interest, +18.0% change), Parkersburg WV (+21.8% growth, 67.0% brand interest, +12.0% change), and Lima OH (+18.2% growth, 65.0% brand interest, +10.0% change)
Competitive Insights
Competitive Insights showcase how Airbnb performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Airbnb can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Airbnb can focus its competitive strategy.
Hyatt demonstrates category leadership at dma level with 11.8% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+20.0%, 6.0% brand interest), Albuquerque-Santa Fe NM (+16.7%, 7.0% brand interest), and Alexandria LA (+66.7%, 5.0% brand interest)
In high-growth dma markets, Hyatt maintains an average brand interest of 6.5% with consistent performance across 90 markets
Hyatt shows strong momentum with 11.8% average brand interest growth across key dma markets: Bluefield-Beckley-Oak Hill WV (+100.0% growth, +3.0% brand interest), Casper-Riverton WY (+100.0% growth, +7.0% brand interest), and Cheyenne WY-Scottsbluff NE (+100.0% growth, +7.0% brand interest)
Hyatt captured additional brand interest in 107 dma markets, averaging +1.6% brand interest growth in key growth dma
In direct competition, Hyatt outperforms Marriott with 19.3 percentage point brand interest advantage across 210 shared markets: Amarillo TX (gap: 13.0% brand interest, 11.4% growth), Biloxi-Gulfport MS (gap: 18.0% brand interest, 50.0% growth), and Binghamton NY (gap: 19.0% brand interest, 35.0% growth)
In select markets, Hilton outperforms Marriott despite weaker overall growth (+0.8% vs +2.9% overall): Amarillo TX (Hilton: +7.7% growth vs Marriott: -5.3% growth), Anchorage AK (Hilton: +14.3% growth vs Marriott: -13.6% growth), and Bakersfield CA (Hilton: +10.0% growth vs Marriott: -3.7% growth)
In select markets, Airbnb outperforms Marriott despite weaker overall growth (-2.1% vs +2.9% overall): Albany-Schenectady-Troy NY (Airbnb leads: 58.0% share, +5.5% growth vs Marriott: 25.0%, -3.9%) and Alpena MI (Airbnb leads: 85.0% share, +11.8% growth vs Marriott: 15.0%, -37.5%)
In select markets, Airbnb outperforms Hilton despite weaker overall growth (-2.1% vs +0.8% overall): Albany-Schenectady-Troy NY (Airbnb leads: 58.0% share, +5.5% growth vs Hilton: 11.0%, -21.4%)
In select markets, Marriott outperforms Hyatt despite weaker overall growth (+2.9% vs +11.8% overall): Binghamton NY (Marriott leads: 22.0% share, +10.0% growth vs Hyatt: 3.0%, -25.0%)
In select markets, Hilton outperforms Hyatt despite weaker overall growth (+0.8% vs +11.8% overall): Amarillo TX (Hilton leads: 14.0% share, +7.7% growth vs Hyatt: 5.0%, -16.7%)
In select markets, Airbnb outperforms Hyatt despite weaker overall growth (-2.1% vs +11.8% overall): Biloxi-Gulfport MS (Airbnb leads: 61.0% share, +5.2% growth vs Hyatt: 3.0%, -50.0%)
Marriott successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 23.0% brand interest, +15.0% growth), Charlottesville VA (maintained 30.0% brand interest, +20.0% growth), and Greenville-Spartanburg SC-Asheville NC-Anderson SC (maintained 38.0% brand interest, +72.7% growth)
Airbnb successfully defends market leadership positions while maintaining brand interest growth in North Platte NE (maintained 79.0% brand interest, +21.5% growth), Amarillo TX (maintained 63.0% brand interest, +1.6% growth), and Anchorage AK (maintained 66.0% brand interest, +1.5% growth)
Marriott maintains strong brand interest position in key markets: Greenville-Spartanburg SC-Asheville NC-Anderson SC (38.0% brand interest, +72.7% growth), San Antonio TX (34.0% brand interest, +17.2% growth), and Atlanta GA (33.0% brand interest, +3.1% growth)
Airbnb maintains strong brand interest position in key markets: Boston MA-Manchester NH (51.0% brand interest, +2.0% growth), Cleveland-Akron (Canton) OH (54.0% brand interest, +1.9% growth), and Grand Rapids-Kalamazoo-Battle Creek MI (59.0% brand interest, +1.7% growth)
Marriott dominates head-to-head competition against Hilton in 164 of 167 shared DMA markets, with superior brand interest in key battlegrounds: Albany-Schenectady-Troy NY (25.0% vs 11.0% brand interest), Alpena MI (15.0% vs 0.0% brand interest), and Bakersfield CA (26.0% vs 11.0% brand interest)