Alamo
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Alamo, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
48 DMAs
49 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
64 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
43 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
2 DMAs
|
|
Monitor & Maintain
|
All other markets
|
48 DMAs
1 State
|
Brand Insights
Brand Insights reveal Alamo’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Alamo shows strong performance with 441.1% average growth across 51 markets (31.5% avg brand interest), with positive growth in 51 of 51 markets
Top performing markets for Alamo demonstrate exceptional results in Georgia (+775.0% growth, 35.0% brand interest, +31.0% brand interest change), Connecticut (+750.0% growth, 34.0% brand interest, +30.0% brand interest change), and Mississippi (+733.3% growth, 25.0% brand interest, +22.0% brand interest change)
Alamo has 51 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Alamo include Alabama (+575.0% growth, 27.0% brand interest), Alaska (+150.0% growth, 20.0% brand interest), and Arizona (+466.7% growth, 34.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Alamo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Alamo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Alamo shows market leadership with 441.1% average brand interest growth and notable strength in Alabama (+575.0%, 27.0% brand interest), Alaska (+150.0%, 20.0% brand interest), and Arizona (+466.7%, 34.0% brand interest)
In high-growth markets, Alamo maintains an average brand interest of 31.5% with consistent performance across 51 markets
Budget shows strong momentum with 19.9% average brand interest growth across key markets: Georgia (+91.7% growth, +11.0% brand interest), Kansas (+84.6% growth, +11.0% brand interest), and New Jersey (+84.6% growth, +11.0% brand interest)
Budget captured additional brand interest in 36 markets, averaging +4.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Alamo in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
48
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 219,243 | 26.0% | +766.7% | +36.8% |
| Peoria-Bloomington IL | 218,337 | 39.0% | +550.0% | +69.6% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 212,256 | 31.0% | +520.0% | +29.2% |
| Monterey-Salinas CA | 204,934 | 43.0% | +330.0% | +30.3% |
| La Crosse-Eau Claire WI | 199,505 | 31.0% | +287.5% | +93.8% |
| Wilmington NC | 193,195 | 26.0% | +420.0% | +36.8% |
| Corpus Christi TX | 183,471 | 24.0% | +60.0% | +50.0% |
| Amarillo TX | 173,430 | 30.0% | +275.0% | +57.9% |
Growth Opportunity
Mid-size markets with positive brand interest trends
64
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 36.0% | +800.0% | +16.1% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 33.0% | +725.0% | +26.9% |
| Louisville KY | 634,542 | 32.0% | +433.3% | +45.5% |
| Albuquerque-Santa Fe NM | 634,260 | 29.0% | +314.3% | +11.5% |
| New Orleans LA | 604,657 | 31.0% | +675.0% | +14.8% |
| Providence RI-New Bedford MA | 584,232 | 37.0% | +428.6% | +12.1% |
| Memphis TN | 567,037 | 29.0% | +625.0% | +20.8% |
| Fresno-Visalia CA | 558,026 | 33.0% | +560.0% | +13.8% |
High Growth Priority
Large markets showing strong consistent growth
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 34.0% | +466.7% | +13.3% |
| Los Angeles CA | 5,137,519 | 38.0% | +533.3% | +18.8% |
| Chicago IL | 3,189,842 | 40.0% | +566.7% | +37.9% |
| Philadelphia PA | 2,735,885 | 35.0% | +600.0% | +34.6% |
| Dallas-Ft. Worth TX | 2,676,555 | 33.0% | +371.4% | +32.0% |
| Atlanta GA | 2,358,268 | 37.0% | +825.0% | +32.1% |
| Houston TX | 2,346,370 | 35.0% | +400.0% | +40.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 31.0% | +244.4% | +24.0% |
Maintain & Optimize
Stable markets with consistent performance
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Bowling Green KY | 72,662 | 27.0% | +0.0% | +0.0% |
| St. Joseph MO | 39,970 | 18.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
48
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tyler-Longview(Lufkin & Nacogdoches) TX | 248,239 | 33.0% | +0.0% | +50.0% |
| Bakersfield CA | 217,518 | 28.0% | +460.0% | +0.0% |
| Chico-Redding CA | 166,232 | 23.0% | +666.7% | +0.0% |
| Columbus-Tupelo-West Point MS | 165,898 | 33.0% | +0.0% | +65.0% |
| Monroe LA-El Dorado AR | 153,067 | 30.0% | +0.0% | +42.9% |
| Minot-Bismarck-Dickinson(Williston) ND | 146,247 | 35.0% | +483.3% | -28.6% |
| Joplin MO-Pittsburg KS | 133,021 | 30.0% | +0.0% | +50.0% |
| Terre Haute IN | 123,086 | 21.0% | +0.0% | +50.0% |
Brand Insights
Brand Insights for Alamo in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Alamo shows strong performance with 435.5% average growth across 162 markets (30.5% avg brand interest), with positive growth in 158 of 162 markets
Top performing markets for Alamo demonstrate exceptional results in Ft. Smith-Fayetteville-Springdale-Rogers AR (+966.7% growth, 32.0% brand interest, +29.0% brand interest change), Norfolk-Portsmouth-Newport News VA (+966.7% growth, 32.0% brand interest, +29.0% brand interest change), and Birmingham AL (+833.3% growth, 28.0% brand interest, +25.0% brand interest change)
Alamo has 158 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 2 stable markets (0-5%), and 2 declining markets
Notable high-growth markets for Alamo include Albany-Schenectady-Troy NY (+566.7% growth, 40.0% brand interest), Albuquerque-Santa Fe NM (+314.3% growth, 29.0% brand interest), and Amarillo TX (+275.0% growth, 30.0% brand interest)
Alamo maintains strong brand interest positions in key markets: Albany-Schenectady-Troy NY (40.0% brand interest, +34.0% change), Amarillo TX (30.0% brand interest, +22.0% change), and Atlanta GA (37.0% brand interest, +33.0% change)
Alamo shows positive brand interest momentum in 158 markets, notably in Albany-Schenectady-Troy NY (+34.0% brand interest), Albuquerque-Santa Fe NM (+22.0% brand interest), Amarillo TX (+22.0% brand interest)
Alamo demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany-Schenectady-Troy NY (+566.7% growth, +34.0% gain, 40.0% current brand interest), Albuquerque-Santa Fe NM (+314.3% growth, +22.0% gain, 29.0% current brand interest), and Amarillo TX (+275.0% growth, +22.0% gain, 30.0% current brand interest)
Alamo successfully defends strong market positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 40.0% brand interest, +566.7% growth), Albuquerque-Santa Fe NM (maintained 29.0% brand interest, +314.3% growth), and Amarillo TX (maintained 30.0% brand interest, +275.0% growth)
In large markets, Alamo shows strong growth with moderate brand interest: Atlanta GA (+825.0% growth, 37.0% brand interest) and Baltimore MD (+416.7% growth, 31.0% brand interest)
In medium markets, Alamo shows strong growth with moderate brand interest: Albany-Schenectady-Troy NY (+566.7% growth, 40.0% brand interest) and Albuquerque-Santa Fe NM (+314.3% growth, 29.0% brand interest)
In small markets, Alamo shows strong growth with notable brand interest: Laredo TX (-17.2% decline, 24.0% brand interest) and Springfield MO (-33.3% decline, 18.0% brand interest)
Alamo maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (40.0% brand interest, +566.7% change) and Atlanta GA (37.0% brand interest, +825.0% change)
Alamo achieves significant brand interest gains in Albany-Schenectady-Troy NY (+34.0% brand interest growth, now at 40.0%) and Albuquerque-Santa Fe NM (+22.0% brand interest growth, now at 29.0%)
Alamo shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+566.7% growth, 40.0% brand interest) and Albuquerque-Santa Fe NM (+314.3% growth, 29.0% brand interest)
Alamo maintains stable brand interest performance in mature markets: Charlottesville VA (+0.0% decline, 29.0% brand interest) and San Antonio TX (+0.0% decline, 25.0% brand interest)
Alamo performance in major markets: Atlanta GA (+825.0% growth, 37.0% brand interest, 2.7M TVHH), Baltimore MD (+416.7% growth, 31.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (+550.0% growth, 39.0% brand interest, 2.6M TVHH)
Competitive Insights
Competitive Insights showcase how Alamo performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Alamo can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Alamo can focus its competitive strategy.
Alamo demonstrates category dominance with 435.5% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+566.7%, 40.0% brand interest), Albuquerque-Santa Fe NM (+314.3%, 29.0% brand interest), and Amarillo TX (+275.0%, 30.0% brand interest)
In high-growth markets, Alamo maintains an average brand interest of 30.7% with consistent performance across 158 markets
Budget shows strong momentum with 14.6% average brand interest growth across key markets: Tallahassee FL-Thomasville GA (+184.6% growth, +24.0% brand interest), Cheyenne WY-Scottsbluff NE (+175.0% growth, +21.0% brand interest), and Atlanta GA (+118.2% growth, +13.0% brand interest)
Budget captured additional brand interest in 110 markets, averaging +5.0% brand interest growth in key growth markets
Alamo shows strong momentum with 435.5% average brand interest growth across key markets: Ft. Smith-Fayetteville-Springdale-Rogers AR (+966.7% growth, +29.0% brand interest), Norfolk-Portsmouth-Newport News VA (+966.7% growth, +29.0% brand interest), and Birmingham AL (+833.3% growth, +25.0% brand interest)
Alamo captured additional brand interest in 158 markets, averaging +24.3% brand interest growth in key growth markets
Budget maintains market dominance with an average 34.0% brand interest across key markets: Bowling Green KY (32.0% brand interest, +33.3% growth), Cheyenne WY-Scottsbluff NE (33.0% brand interest, +175.0% growth), and Tallahassee FL-Thomasville GA (37.0% brand interest, +184.6% growth)
Alamo maintains market dominance with an average 34.3% brand interest across key markets: Albany-Schenectady-Troy NY (40.0% brand interest, +566.7% growth), Atlanta GA (37.0% brand interest, +825.0% growth), and Austin TX (31.0% brand interest, +138.5% growth)
Hertz maintains market dominance with an average 38.6% brand interest across key markets: Albany GA (39.0% brand interest, +105.3% growth), Alexandria LA (37.0% brand interest, +15.6% growth), and Augusta GA (40.0% brand interest, +73.9% growth)
Budget dominates in 171 of 187 key battleground markets against Enterprise, notably in Abilene-Sweetwater TX (14.0% vs 23.0% brand interest), Albany GA (16.0% vs 18.0% brand interest), and Albany-Schenectady-Troy NY (16.0% vs 14.0% brand interest)
Alamo dominates in 161 of 162 key battleground markets against Enterprise, notably in Albany-Schenectady-Troy NY (16.0% vs 40.0% brand interest), Albuquerque-Santa Fe NM (17.0% vs 29.0% brand interest), and Amarillo TX (17.0% vs 30.0% brand interest)
Hertz dominates in 147 of 199 key battleground markets against Enterprise, notably in Abilene-Sweetwater TX (14.0% vs 31.0% brand interest), Albany GA (16.0% vs 39.0% brand interest), and Albany-Schenectady-Troy NY (16.0% vs 24.0% brand interest)
Enterprise dominates in 168 of 188 key battleground markets against Avis, notably in Abilene-Sweetwater TX (14.0% vs 9.0% brand interest), Albany GA (16.0% vs 5.0% brand interest), and Albany-Schenectady-Troy NY (16.0% vs 6.0% brand interest)
Alamo dominates in 157 of 162 key battleground markets against Budget, notably in Albany-Schenectady-Troy NY (14.0% vs 40.0% brand interest), Augusta GA (16.0% vs 24.0% brand interest), and Bakersfield CA (19.0% vs 28.0% brand interest)
Budget dominates in 115 of 191 key battleground markets against Hertz, notably in Albany-Schenectady-Troy NY (14.0% vs 24.0% brand interest), Augusta GA (16.0% vs 40.0% brand interest), and Bakersfield CA (19.0% vs 34.0% brand interest)
Budget dominates in 185 of 189 key battleground markets against Avis, notably in Albany-Schenectady-Troy NY (14.0% vs 6.0% brand interest), Augusta GA (16.0% vs 4.0% brand interest), and Bakersfield CA (19.0% vs 1.0% brand interest)