Alamo
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Alamo, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
51 DMAs
15 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
12 DMAs
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
26 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
122 DMAs
32 States
|
Brand Insights
Brand Insights reveal Alamo’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Alamo shows challenging performance with -25.3% average growth across 51 markets (6.6% avg brand interest), with positive growth in 1 of 51 markets
Alamo has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 8 stable markets (0-5%), and 42 declining markets
Alamo shows stable performance with 4.9% average growth across 51 markets (6.6% avg brand interest), with positive growth in 18 of 51 markets
Alamo has 13 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 12 declining markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Alamo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Alamo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Enterprise demonstrates category leadership at state level with 8.3% average brand interest growth, showing exceptional performance in Colorado (+17.6%, 20.0% brand interest), Montana (+42.1%, 27.0% brand interest), and North Dakota (+19.1%, 25.0% brand interest)
In high-growth state markets, Enterprise maintains an average brand interest of 26.7% with consistent performance across 7 markets
Enterprise shows strong momentum with 8.3% average brand interest growth across key state markets: Montana (+42.1% growth, +8.0% brand interest), West Virginia (+20.0% growth, +7.0% brand interest), and North Dakota (+19.1% growth, +4.0% brand interest)
Enterprise captured additional brand interest in 35 state markets, averaging +2.7% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Alamo in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
51
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 8.0% | -20.0% | +14.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 7.0% | -22.2% | +16.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 7.0% | -22.2% | +16.7% |
| Denver CO | 1,523,659 | 11.0% | +0.0% | +10.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 9.0% | -18.2% | +12.5% |
| Portland OR | 1,086,232 | 7.0% | -22.2% | +16.7% |
| St. Louis MO | 1,066,886 | 8.0% | -11.1% | +14.3% |
| Salt Lake City UT | 975,902 | 8.0% | +0.0% | +14.3% |
High Growth Priority
Large markets showing strong consistent growth
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 11.0% | +10.0% | +10.0% |
| Tulsa OK | 462,154 | 6.0% | +20.0% | +20.0% |
| Spokane WA | 409,624 | 9.0% | +12.5% | +50.0% |
| Springfield MO | 386,138 | 31.0% | +29.2% | +14.8% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 6.0% | +20.0% | +0.0% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 7.0% | +40.0% | -12.5% |
| Sioux Falls(Mitchell) SD | 235,093 | 15.0% | +50.0% | +275.0% |
| Lansing MI | 221,663 | 6.0% | +20.0% | +50.0% |
Maintain & Optimize
Stable markets with consistent performance
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Honolulu HI | 411,655 | 13.0% | +0.0% | +0.0% |
| Joplin MO-Pittsburg KS | 128,486 | 0.0% | +0.0% | +0.0% |
| Sherman TX-Ada OK | 114,130 | 12.0% | +0.0% | +0.0% |
| Wheeling WV-Steubenville OH | 108,851 | 0.0% | +0.0% | +0.0% |
| Lake Charles LA | 84,941 | 0.0% | +0.0% | +0.0% |
| Quincy IL-Hannibal MO-Keokuk IA | 83,989 | 0.0% | +0.0% | +0.0% |
| Elmira NY | 80,555 | 0.0% | +0.0% | +0.0% |
| Alexandria LA | 72,854 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
122
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 6.0% | -33.3% | +0.0% |
| Los Angeles CA | 4,962,377 | 5.0% | -28.6% | +0.0% |
| Philadelphia PA | 2,642,616 | 6.0% | -40.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 8.0% | -11.1% | +0.0% |
| Atlanta GA | 2,277,873 | 4.0% | -33.3% | +0.0% |
| Houston TX | 2,266,381 | 8.0% | -20.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 7.0% | -12.5% | +0.0% |
| Phoenix AZ | 1,818,040 | 6.0% | -25.0% | +0.0% |
Brand Insights
Brand Insights for Alamo in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Alamo shows challenging performance with -31.6% average growth across 210 markets (4.9% avg brand interest), with positive growth in 15 of 210 markets
Top performing markets for Alamo demonstrate exceptional results in Springfield MO (+29.2% growth, 31.0% brand interest, +7.0% change)
Alamo has 10 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 41 stable markets (0-5%), and 155 declining markets
Notable high-growth markets for Alamo include Billings, MT (+16.7% growth, 7.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+20.0% growth, 6.0% brand interest), and Lansing MI (+20.0% growth, 6.0% brand interest)
Alamo successfully defends strong market positions while maintaining brand interest growth in Springfield MO (maintained 31.0% brand interest, +29.2% growth), Laredo TX (maintained 37.0% brand interest, +2.8% growth), and Charlottesville VA (maintained 35.0% brand interest, +9.4% growth)
Alamo maintains dominant market position with >35% brand interest in key markets: Laredo TX (37.0% brand interest, +2.8% growth)
Alamo achieves significant brand interest gains in Sioux Falls(Mitchell) SD (+5.0% brand interest growth, now at 15.0%), Springfield MO (+7.0% brand interest growth, now at 31.0%), and Charlottesville VA (+3.0% brand interest growth, now at 35.0%)
Alamo shows accelerating brand interest growth in Billings, MT (+16.7% growth, 7.0% brand interest) and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+20.0% growth, 6.0% brand interest)
Alamo demonstrates emerging brand interest strength in Billings, MT (+16.7% growth, 7.0% brand interest) and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+20.0% growth, 6.0% brand interest)
Alamo performance in major markets: Atlanta GA (-33.3% growth, 4.0% brand interest, 2.7M TVHH), Baltimore MD (-37.5% growth, 5.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-12.5% growth, 7.0% brand interest, 2.6M TVHH)
Alamo shows positive brand interest growth in markets representing 5.1% of total TVHH coverage
Alamo maintains strong brand interest positions (>30% share) in key markets: San Antonio TX (21.0% brand interest, -3.0% change), Springfield MO (31.0% brand interest, +7.0% change), and Laredo TX (37.0% brand interest, +1.0% change)
Alamo achieves significant brand interest gains in Billings, MT (+1.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+1.0% brand interest), and Lansing MI (+1.0% brand interest)
Alamo shows stable performance with 1.4% average growth across 210 markets (4.9% avg brand interest), with positive growth in 65 of 210 markets
Top performing markets for Alamo demonstrate exceptional results in Laredo TX (+23.3% growth, 37.0% brand interest, +7.0% change) and Springfield MO (+14.8% growth, 31.0% brand interest, +4.0% change)
Alamo has 54 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 93 stable markets (0-5%), and 52 declining markets
Competitive Insights
Competitive Insights showcase how Alamo performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Alamo can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Alamo can focus its competitive strategy.
Enterprise demonstrates category leadership at dma level with 11.7% average brand interest growth, showing exceptional performance in Albany GA (+18.4%, 45.0% brand interest), Alexandria LA (+24.1%, 36.0% brand interest), and Bend OR (+27.3%, 28.0% brand interest)
In high-growth dma markets, Enterprise maintains an average brand interest of 36.9% with consistent performance across 56 markets
Enterprise shows strong momentum with 11.7% average brand interest growth across key dma markets: St. Joseph MO (+700.0% growth, +28.0% brand interest), Parkersburg WV (+511.1% growth, +46.0% brand interest), and Twin Falls ID (+84.6% growth, +22.0% brand interest)
Enterprise captured additional brand interest in 122 dma markets, averaging +5.6% brand interest growth in key growth dma
Hertz shows strong momentum with 7.6% average brand interest growth across key dma markets: Helena MT (+270.4% growth, +73.0% brand interest), Victoria TX (+194.1% growth, +66.0% brand interest), and Juneau AK (+138.9% growth, +25.0% brand interest)
Hertz captured additional brand interest in 108 dma markets, averaging +6.3% brand interest growth in key growth dma
In direct competition, Enterprise outperforms Hertz with 13.2 percentage point brand interest advantage across 210 shared markets: Anchorage AK (gap: 4.0% brand interest, 18.3% growth), Atlanta GA (gap: 17.0% brand interest, 7.0% growth), and Austin TX (gap: 10.0% brand interest, 14.7% growth)
In select markets, Budget outperforms Enterprise despite weaker overall growth (+1.3% vs +11.7% overall): Anchorage AK (Budget leads: 25.0% share, +19.1% growth vs Enterprise: 14.0%, -6.7%), Juneau AK (Budget leads: 53.0% share, +112.0% growth vs Enterprise: 0.0%, -100.0%), and Lafayette LA (Budget: +6.7% growth vs Enterprise: -3.0% growth)
In select markets, Alamo outperforms Enterprise despite weaker overall growth (-31.6% vs +11.7% overall): Billings, MT (Alamo: +16.7% growth vs Enterprise: -4.3% growth), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (Alamo: +20.0% growth vs Enterprise: -8.7% growth), and Monterey-Salinas CA (Alamo: +14.3% growth vs Enterprise: -4.8% growth)
In select markets, Hertz outperforms Enterprise despite weaker overall growth (+7.6% vs +11.7% overall): Atlanta GA (Hertz leads: 39.0% share, +2.6% growth vs Enterprise: 22.0%, -4.3%) and Austin TX (Hertz leads: 32.0% share, +10.3% growth vs Enterprise: 22.0%, -4.3%)
In select markets, Avis outperforms Enterprise despite weaker overall growth (+0.4% vs +11.7% overall): Anchorage AK (Avis leads: 34.0% share, +9.7% growth vs Enterprise: 14.0%, -6.7%), Atlanta GA (Avis leads: 25.0% share, +19.1% growth vs Enterprise: 22.0%, -4.3%), and Austin TX (Avis leads: 23.0% share, +4.5% growth vs Enterprise: 22.0%, -4.3%)
In select markets, Alamo outperforms Budget despite weaker overall growth (-31.6% vs +1.3% overall): Billings, MT (Alamo: +16.7% growth vs Budget: -35.7% growth) and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (Alamo: +20.0% growth vs Budget: -16.7% growth)
In select markets, Avis outperforms Budget despite weaker overall growth (+0.4% vs +1.3% overall): Albuquerque-Santa Fe NM (Avis leads: 19.0% share, +5.6% growth vs Budget: 15.0%, -16.7%) and Atlanta GA (Avis leads: 25.0% share, +19.1% growth vs Budget: 10.0%, -16.7%)
In select markets, Budget outperforms Alamo despite weaker overall growth (+1.3% vs -31.6% overall): Abilene-Sweetwater TX (Budget leads: 10.0% share, +25.0% growth vs Alamo: 0.0%, -100.0%)
In select markets, Avis outperforms Alamo despite weaker overall growth (+0.4% vs -31.6% overall): Abilene-Sweetwater TX (Avis leads: 35.0% share, +59.1% growth vs Alamo: 0.0%, -100.0%) and Albany GA (Avis leads: 21.0% share, +5.0% growth vs Alamo: 0.0%, -100.0%)
In select markets, Budget outperforms Hertz despite weaker overall growth (+1.3% vs +7.6% overall): Anchorage AK (Budget leads: 25.0% share, +19.1% growth vs Hertz: 18.0%, -25.0%), Columbia-Jefferson City MO (Budget: +10.5% growth vs Hertz: -3.9% growth), and Eureka CA (Budget: +16.7% growth vs Hertz: -23.7% growth)