Budget
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Budget, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
35 DMAs
26 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
33 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
43 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
5 DMAs
|
|
Monitor & Maintain
|
All other markets
|
95 DMAs
24 States
|
Brand Insights
Brand Insights reveal Budget’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Budget shows strong performance with 19.9% average growth across 51 markets (19.6% avg brand interest), with positive growth in 36 of 51 markets
Top performing markets for Budget demonstrate exceptional results in Wyoming (+52.9% growth, 26.0% brand interest, +9.0% brand interest change)
Budget has 22 markets with high growth (>15%), 14 markets with moderate growth (5-15%), 5 stable markets (0-5%), and 10 declining markets
Notable high-growth markets for Budget include California (+40.0% growth, 21.0% brand interest), Colorado (+15.8% growth, 22.0% brand interest), and Connecticut (+46.7% growth, 22.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Budget, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Budget, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Alamo shows market leadership with 441.1% average brand interest growth and notable strength in Alabama (+575.0%, 27.0% brand interest), Alaska (+150.0%, 20.0% brand interest), and Arizona (+466.7%, 34.0% brand interest)
In high-growth markets, Alamo maintains an average brand interest of 31.5% with consistent performance across 51 markets
Budget shows strong momentum with 19.9% average brand interest growth across key markets: Georgia (+91.7% growth, +11.0% brand interest), Kansas (+84.6% growth, +11.0% brand interest), and New Jersey (+84.6% growth, +11.0% brand interest)
Budget captured additional brand interest in 36 markets, averaging +4.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Budget in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 219,243 | 14.0% | +55.6% | +40.0% |
| Peoria-Bloomington IL | 218,337 | 16.0% | +23.1% | +60.0% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 212,256 | 26.0% | +52.9% | +30.0% |
| Monterey-Salinas CA | 204,934 | 21.0% | +31.3% | +31.3% |
| Wausau-Rhinelander WI | 166,302 | 18.0% | +38.5% | +28.6% |
| Columbia-Jefferson City MO | 159,914 | 22.0% | +46.7% | +22.2% |
| Duluth MN-Superior WI | 153,789 | 23.0% | +15.0% | +91.7% |
| Monroe LA-El Dorado AR | 153,067 | 10.0% | +66.7% | +42.9% |
Growth Opportunity
Mid-size markets with positive brand interest trends
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 651,174 | 16.0% | +6.7% | +45.5% |
| New Orleans LA | 604,657 | 19.0% | +26.7% | +26.7% |
| Providence RI-New Bedford MA | 584,232 | 19.0% | +5.6% | +26.7% |
| Memphis TN | 567,037 | 18.0% | +12.5% | +20.0% |
| Wilkes Barre-Scranton PA | 519,543 | 15.0% | +25.0% | +36.4% |
| Tulsa OK | 478,465 | 21.0% | +5.0% | +23.5% |
| Green Bay-Appleton WI | 414,647 | 22.0% | +22.2% | +29.4% |
| Wichita-Hutchinson KS | 402,706 | 22.0% | +57.1% | +37.5% |
High Growth Priority
Large markets showing strong consistent growth
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 25.0% | +38.9% | +25.0% |
| Los Angeles CA | 5,137,519 | 20.0% | +42.9% | +25.0% |
| Chicago IL | 3,189,842 | 19.0% | +11.8% | +18.8% |
| Philadelphia PA | 2,735,885 | 23.0% | +53.3% | +35.3% |
| Dallas-Ft. Worth TX | 2,676,555 | 24.0% | +60.0% | +26.3% |
| Atlanta GA | 2,358,268 | 24.0% | +118.2% | +33.3% |
| Houston TX | 2,346,370 | 23.0% | +53.3% | +21.1% |
| Washington DC (Hagerstown MD) | 2,303,268 | 21.0% | +50.0% | +31.3% |
Maintain & Optimize
Stable markets with consistent performance
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Madison WI | 400,136 | 18.0% | +0.0% | +5.9% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 248,239 | 10.0% | +0.0% | +0.0% |
| Amarillo TX | 173,430 | 16.0% | +6.7% | +0.0% |
| Panama City FL | 132,616 | 15.0% | +0.0% | +0.0% |
| Zanesville OH | 29,867 | 100.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
95
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 17.0% | -5.6% | +21.4% |
| Louisville KY | 634,542 | 15.0% | -28.6% | +36.4% |
| Albuquerque-Santa Fe NM | 634,260 | 18.0% | +0.0% | +38.5% |
| Fresno-Visalia CA | 558,026 | 14.0% | -12.5% | +27.3% |
| Buffalo NY | 556,257 | 17.0% | -15.0% | +30.8% |
| Ft. Myers-Naples FL | 543,946 | 16.0% | -23.8% | +23.1% |
| Richmond-Petersburg VA | 535,207 | 17.0% | -10.5% | +41.7% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 14.0% | +0.0% | +27.3% |
Brand Insights
Brand Insights for Budget in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Budget shows strong performance with 14.6% average growth across 193 markets (18.6% avg brand interest), with positive growth in 114 of 193 markets
Top performing markets for Budget demonstrate exceptional results in Tallahassee FL-Thomasville GA (+184.6% growth, 37.0% brand interest, +24.0% brand interest change), Cheyenne WY-Scottsbluff NE (+175.0% growth, 33.0% brand interest, +21.0% brand interest change), and San Francisco-Oakland-San Jose CA (+116.7% growth, 26.0% brand interest, +14.0% brand interest change)
Budget has 80 markets with high growth (>15%), 33 markets with moderate growth (5-15%), 19 stable markets (0-5%), and 61 declining markets
Notable high-growth markets for Budget include Abilene-Sweetwater TX (+53.3% growth, 23.0% brand interest), Alexandria LA (+22.2% growth, 11.0% brand interest), and Atlanta GA (+118.2% growth, 24.0% brand interest)
Budget maintains strong brand interest positions in key markets: Bowling Green KY (32.0% brand interest, +8.0% change), Cheyenne WY-Scottsbluff NE (33.0% brand interest, +21.0% change), and Gainesville FL (30.0% brand interest, +12.0% change)
Budget shows positive brand interest momentum in 114 markets, notably in Abilene-Sweetwater TX (+8.0% brand interest), Alexandria LA (+2.0% brand interest), Atlanta GA (+13.0% brand interest)
Budget demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+53.3% growth, +8.0% gain, 23.0% current brand interest), Atlanta GA (+118.2% growth, +13.0% gain, 24.0% current brand interest), and Austin TX (+57.1% growth, +8.0% gain, 22.0% current brand interest)
Budget successfully defends strong market positions while maintaining brand interest growth in Bowling Green KY (maintained 32.0% brand interest, +33.3% growth), Cheyenne WY-Scottsbluff NE (maintained 33.0% brand interest, +175.0% growth), and Gainesville FL (maintained 30.0% brand interest, +66.7% growth)
Budget maintains dominant market position with >35% brand interest in key markets: Tallahassee FL-Thomasville GA (37.0% brand interest, +184.6% change)
Budget achieves significant brand interest gains in Abilene-Sweetwater TX (+8.0% brand interest growth, now at 23.0%) and Atlanta GA (+13.0% brand interest growth, now at 24.0%)
Budget shows accelerating brand interest growth in Abilene-Sweetwater TX (+53.3% growth, 23.0% brand interest) and Alexandria LA (+22.2% growth, 11.0% brand interest)
Budget demonstrates emerging brand interest strength in Alexandria LA (+22.2% growth, 11.0% brand interest) and Beaumont-Port Arthur TX (+15.4% growth, 15.0% brand interest)
Budget maintains stable brand interest performance in mature markets: Dayton OH (-4.3% decline, 22.0% brand interest) and Anchorage AK (+0.0% decline, 26.0% brand interest)
Budget performance in major markets: Indianapolis IN (-11.1% decline, 16.0% brand interest, 1.2M TVHH), Minneapolis-St. Paul MN (-14.3% decline, 18.0% brand interest, 1.8M TVHH), and Tampa-St. Petersburg (Sarasota) FL (-5.3% decline, 18.0% brand interest, 2.1M TVHH)
Budget shows positive brand interest growth in markets representing 73.0% of total TVHH coverage
Budget shows strong performance with 37.7% average growth across 196 markets (18.6% avg brand interest), with positive growth in 182 of 196 markets
Competitive Insights
Competitive Insights showcase how Budget performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Budget can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Budget can focus its competitive strategy.
Alamo demonstrates category dominance with 435.5% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+566.7%, 40.0% brand interest), Albuquerque-Santa Fe NM (+314.3%, 29.0% brand interest), and Amarillo TX (+275.0%, 30.0% brand interest)
In high-growth markets, Alamo maintains an average brand interest of 30.7% with consistent performance across 158 markets
Budget shows strong momentum with 14.6% average brand interest growth across key markets: Tallahassee FL-Thomasville GA (+184.6% growth, +24.0% brand interest), Cheyenne WY-Scottsbluff NE (+175.0% growth, +21.0% brand interest), and Atlanta GA (+118.2% growth, +13.0% brand interest)
Budget captured additional brand interest in 110 markets, averaging +5.0% brand interest growth in key growth markets
Alamo shows strong momentum with 435.5% average brand interest growth across key markets: Ft. Smith-Fayetteville-Springdale-Rogers AR (+966.7% growth, +29.0% brand interest), Norfolk-Portsmouth-Newport News VA (+966.7% growth, +29.0% brand interest), and Birmingham AL (+833.3% growth, +25.0% brand interest)
Alamo captured additional brand interest in 158 markets, averaging +24.3% brand interest growth in key growth markets
Budget maintains market dominance with an average 34.0% brand interest across key markets: Bowling Green KY (32.0% brand interest, +33.3% growth), Cheyenne WY-Scottsbluff NE (33.0% brand interest, +175.0% growth), and Tallahassee FL-Thomasville GA (37.0% brand interest, +184.6% growth)
Alamo maintains market dominance with an average 34.3% brand interest across key markets: Albany-Schenectady-Troy NY (40.0% brand interest, +566.7% growth), Atlanta GA (37.0% brand interest, +825.0% growth), and Austin TX (31.0% brand interest, +138.5% growth)
Hertz maintains market dominance with an average 38.6% brand interest across key markets: Albany GA (39.0% brand interest, +105.3% growth), Alexandria LA (37.0% brand interest, +15.6% growth), and Augusta GA (40.0% brand interest, +73.9% growth)
Budget dominates in 171 of 187 key battleground markets against Enterprise, notably in Abilene-Sweetwater TX (14.0% vs 23.0% brand interest), Albany GA (16.0% vs 18.0% brand interest), and Albany-Schenectady-Troy NY (16.0% vs 14.0% brand interest)
Alamo dominates in 161 of 162 key battleground markets against Enterprise, notably in Albany-Schenectady-Troy NY (16.0% vs 40.0% brand interest), Albuquerque-Santa Fe NM (17.0% vs 29.0% brand interest), and Amarillo TX (17.0% vs 30.0% brand interest)
Hertz dominates in 147 of 199 key battleground markets against Enterprise, notably in Abilene-Sweetwater TX (14.0% vs 31.0% brand interest), Albany GA (16.0% vs 39.0% brand interest), and Albany-Schenectady-Troy NY (16.0% vs 24.0% brand interest)
Enterprise dominates in 168 of 188 key battleground markets against Avis, notably in Abilene-Sweetwater TX (14.0% vs 9.0% brand interest), Albany GA (16.0% vs 5.0% brand interest), and Albany-Schenectady-Troy NY (16.0% vs 6.0% brand interest)
Alamo dominates in 157 of 162 key battleground markets against Budget, notably in Albany-Schenectady-Troy NY (14.0% vs 40.0% brand interest), Augusta GA (16.0% vs 24.0% brand interest), and Bakersfield CA (19.0% vs 28.0% brand interest)
Budget dominates in 115 of 191 key battleground markets against Hertz, notably in Albany-Schenectady-Troy NY (14.0% vs 24.0% brand interest), Augusta GA (16.0% vs 40.0% brand interest), and Bakersfield CA (19.0% vs 34.0% brand interest)
Budget dominates in 185 of 189 key battleground markets against Avis, notably in Albany-Schenectady-Troy NY (14.0% vs 6.0% brand interest), Augusta GA (16.0% vs 4.0% brand interest), and Bakersfield CA (19.0% vs 1.0% brand interest)