Budget
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Budget, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
34 DMAs
6 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
28 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
15 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
133 DMAs
42 States
|
Brand Insights
Brand Insights reveal Budget’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Budget shows challenging performance with -10.9% average growth across 51 markets (14.4% avg brand interest), with positive growth in 1 of 51 markets
Budget has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 5 stable markets (0-5%), and 45 declining markets
Budget maintains strong brand interest positions (>30% share) in key markets: Hawaii (21.0% brand interest, -3.0% change) and Alaska (23.0% brand interest, +2.0% change)
Budget shows challenging performance with -6.5% average growth across 51 markets (14.4% avg brand interest), with positive growth in 5 of 51 markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Budget, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Budget, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Enterprise demonstrates category leadership at state level with 8.3% average brand interest growth, showing exceptional performance in Colorado (+17.6%, 20.0% brand interest), Montana (+42.1%, 27.0% brand interest), and North Dakota (+19.1%, 25.0% brand interest)
In high-growth state markets, Enterprise maintains an average brand interest of 26.7% with consistent performance across 7 markets
Enterprise shows strong momentum with 8.3% average brand interest growth across key state markets: Montana (+42.1% growth, +8.0% brand interest), West Virginia (+20.0% growth, +7.0% brand interest), and North Dakota (+19.1% growth, +4.0% brand interest)
Enterprise captured additional brand interest in 35 state markets, averaging +2.7% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Budget in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 15.0% | +0.0% | +7.1% |
| Portland OR | 1,086,232 | 16.0% | -5.9% | +6.7% |
| Indianapolis IN | 1,026,188 | 16.0% | -5.9% | +6.7% |
| Little Rock-Pine Bluff AR | 490,561 | 14.0% | -12.5% | +16.7% |
| Des Moines-Ames IA | 401,464 | 16.0% | -5.9% | +6.7% |
| Green Bay-Appleton WI | 400,512 | 16.0% | +0.0% | +6.7% |
| Madison WI | 386,495 | 15.0% | -16.7% | +7.1% |
| Columbia SC | 382,874 | 11.0% | -15.4% | +22.2% |
High Growth Priority
Large markets showing strong consistent growth
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Waco-Temple-Bryan TX | 346,477 | 12.0% | +20.0% | -20.0% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 287,564 | 17.0% | +6.3% | +6.3% |
| Tri-Cities TN-VA | 281,792 | 20.0% | +11.1% | +53.9% |
| Ft. Wayne IN | 242,556 | 22.0% | +29.4% | -4.4% |
| Macon GA | 213,027 | 14.0% | +16.7% | -6.7% |
| Amarillo TX | 167,518 | 16.0% | +14.3% | -15.8% |
| Chico-Redding CA | 160,565 | 17.0% | +13.3% | +13.3% |
| Columbus-Tupelo-West Point MS | 160,242 | 14.0% | +7.7% | +27.3% |
Maintain & Optimize
Stable markets with consistent performance
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cincinnati OH | 810,849 | 17.0% | +0.0% | +0.0% |
| Omaha NE | 384,022 | 15.0% | +0.0% | +0.0% |
| Shreveport LA | 317,492 | 9.0% | +0.0% | +0.0% |
| Eugene OR | 213,214 | 15.0% | +0.0% | +0.0% |
| Binghamton NY | 113,033 | 14.0% | +0.0% | +0.0% |
| Bluefield-Beckley-Oak Hill WV | 102,646 | 0.0% | +0.0% | +0.0% |
| Quincy IL-Hannibal MO-Keokuk IA | 83,989 | 19.0% | +0.0% | +0.0% |
| Laredo TX | 69,845 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
133
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 14.0% | -6.7% | -6.7% |
| Los Angeles CA | 4,962,377 | 11.0% | -21.4% | -15.4% |
| Chicago IL | 3,081,097 | 15.0% | -6.3% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 14.0% | -12.5% | -6.7% |
| Atlanta GA | 2,277,873 | 10.0% | -16.7% | -9.1% |
| Houston TX | 2,266,381 | 15.0% | -6.3% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 13.0% | -7.1% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 12.0% | -14.3% | -7.7% |
Brand Insights
Brand Insights for Budget in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Budget shows stable performance with 1.3% average growth across 209 markets (13.7% avg brand interest), with positive growth in 35 of 209 markets
Top performing markets for Budget demonstrate exceptional results in St. Joseph MO (+425.0% growth, 21.0% brand interest, +17.0% change), Juneau AK (+112.0% growth, 53.0% brand interest, +28.0% change), and Ottumwa IA-Kirksville MO (+100.0% growth, 87.0% brand interest, +87.0% change)
Budget has 22 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 32 stable markets (0-5%), and 143 declining markets
Notable high-growth markets for Budget include Abilene-Sweetwater TX (+25.0% growth, 10.0% brand interest), Alexandria LA (+25.0% growth, 20.0% brand interest), and Anchorage AK (+19.1% growth, 25.0% brand interest)
Budget demonstrates strong market momentum with combined growth and brand interest gains in key markets: Anchorage AK (+19.1% growth, +4.0% gain, 25.0% current brand interest), Fairbanks AK (+28.6% growth, +6.0% gain, 27.0% current brand interest), and Ft. Wayne IN (+29.4% growth, +5.0% gain, 22.0% current brand interest)
Budget successfully defends strong market positions while maintaining brand interest growth in Anchorage AK (maintained 25.0% brand interest, +19.1% growth), Eureka CA (maintained 21.0% brand interest, +16.7% growth), and Fairbanks AK (maintained 27.0% brand interest, +28.6% growth)
Budget maintains dominant market position with >35% brand interest in key markets: Juneau AK (53.0% brand interest, +112.0% growth) and Ottumwa IA-Kirksville MO (87.0% brand interest, +100.0% growth)
Budget achieves significant brand interest gains in Alexandria LA (+4.0% brand interest growth, now at 20.0%), Anchorage AK (+4.0% brand interest growth, now at 25.0%), and Eureka CA (+3.0% brand interest growth, now at 21.0%)
Budget shows accelerating brand interest growth in Abilene-Sweetwater TX (+25.0% growth, 10.0% brand interest) and Alexandria LA (+25.0% growth, 20.0% brand interest)
Budget demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+25.0% growth, 10.0% brand interest) and Jackson TN (+36.4% growth, 15.0% brand interest)
Budget maintains stable brand interest performance in mature markets: Colorado Springs-Pueblo CO (-4.5% growth, 21.0% brand interest) and Dayton OH (-4.8% growth, 20.0% brand interest)
Budget performance in major markets: Atlanta GA (-16.7% growth, 10.0% brand interest, 2.7M TVHH), Baltimore MD (-16.7% growth, 15.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-14.3% growth, 12.0% brand interest, 2.6M TVHH)
Budget shows positive brand interest growth in markets representing 4.6% of total TVHH coverage
Budget maintains strong brand interest positions (>30% share) in key markets: Colorado Springs-Pueblo CO (21.0% brand interest, -1.0% change), Dayton OH (20.0% brand interest, -1.0% change), and Grand Junction-Montrose CO (20.0% brand interest, -4.0% change)
Budget achieves significant brand interest gains in Abilene-Sweetwater TX (+2.0% brand interest), Alexandria LA (+4.0% brand interest), and Anchorage AK (+4.0% brand interest)
Budget shows challenging performance with -3.8% average growth across 210 markets (13.7% avg brand interest), with positive growth in 51 of 210 markets
Competitive Insights
Competitive Insights showcase how Budget performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Budget can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Budget can focus its competitive strategy.
Enterprise demonstrates category leadership at dma level with 11.7% average brand interest growth, showing exceptional performance in Albany GA (+18.4%, 45.0% brand interest), Alexandria LA (+24.1%, 36.0% brand interest), and Bend OR (+27.3%, 28.0% brand interest)
In high-growth dma markets, Enterprise maintains an average brand interest of 36.9% with consistent performance across 56 markets
Enterprise shows strong momentum with 11.7% average brand interest growth across key dma markets: St. Joseph MO (+700.0% growth, +28.0% brand interest), Parkersburg WV (+511.1% growth, +46.0% brand interest), and Twin Falls ID (+84.6% growth, +22.0% brand interest)
Enterprise captured additional brand interest in 122 dma markets, averaging +5.6% brand interest growth in key growth dma
Hertz shows strong momentum with 7.6% average brand interest growth across key dma markets: Helena MT (+270.4% growth, +73.0% brand interest), Victoria TX (+194.1% growth, +66.0% brand interest), and Juneau AK (+138.9% growth, +25.0% brand interest)
Hertz captured additional brand interest in 108 dma markets, averaging +6.3% brand interest growth in key growth dma
In direct competition, Enterprise outperforms Hertz with 13.2 percentage point brand interest advantage across 210 shared markets: Anchorage AK (gap: 4.0% brand interest, 18.3% growth), Atlanta GA (gap: 17.0% brand interest, 7.0% growth), and Austin TX (gap: 10.0% brand interest, 14.7% growth)
In select markets, Budget outperforms Enterprise despite weaker overall growth (+1.3% vs +11.7% overall): Anchorage AK (Budget leads: 25.0% share, +19.1% growth vs Enterprise: 14.0%, -6.7%), Juneau AK (Budget leads: 53.0% share, +112.0% growth vs Enterprise: 0.0%, -100.0%), and Lafayette LA (Budget: +6.7% growth vs Enterprise: -3.0% growth)
In select markets, Alamo outperforms Enterprise despite weaker overall growth (-31.6% vs +11.7% overall): Billings, MT (Alamo: +16.7% growth vs Enterprise: -4.3% growth), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (Alamo: +20.0% growth vs Enterprise: -8.7% growth), and Monterey-Salinas CA (Alamo: +14.3% growth vs Enterprise: -4.8% growth)
In select markets, Hertz outperforms Enterprise despite weaker overall growth (+7.6% vs +11.7% overall): Atlanta GA (Hertz leads: 39.0% share, +2.6% growth vs Enterprise: 22.0%, -4.3%) and Austin TX (Hertz leads: 32.0% share, +10.3% growth vs Enterprise: 22.0%, -4.3%)
In select markets, Avis outperforms Enterprise despite weaker overall growth (+0.4% vs +11.7% overall): Anchorage AK (Avis leads: 34.0% share, +9.7% growth vs Enterprise: 14.0%, -6.7%), Atlanta GA (Avis leads: 25.0% share, +19.1% growth vs Enterprise: 22.0%, -4.3%), and Austin TX (Avis leads: 23.0% share, +4.5% growth vs Enterprise: 22.0%, -4.3%)
In select markets, Alamo outperforms Budget despite weaker overall growth (-31.6% vs +1.3% overall): Billings, MT (Alamo: +16.7% growth vs Budget: -35.7% growth) and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (Alamo: +20.0% growth vs Budget: -16.7% growth)
In select markets, Avis outperforms Budget despite weaker overall growth (+0.4% vs +1.3% overall): Albuquerque-Santa Fe NM (Avis leads: 19.0% share, +5.6% growth vs Budget: 15.0%, -16.7%) and Atlanta GA (Avis leads: 25.0% share, +19.1% growth vs Budget: 10.0%, -16.7%)
In select markets, Budget outperforms Alamo despite weaker overall growth (+1.3% vs -31.6% overall): Abilene-Sweetwater TX (Budget leads: 10.0% share, +25.0% growth vs Alamo: 0.0%, -100.0%)
In select markets, Avis outperforms Alamo despite weaker overall growth (+0.4% vs -31.6% overall): Abilene-Sweetwater TX (Avis leads: 35.0% share, +59.1% growth vs Alamo: 0.0%, -100.0%) and Albany GA (Avis leads: 21.0% share, +5.0% growth vs Alamo: 0.0%, -100.0%)
In select markets, Budget outperforms Hertz despite weaker overall growth (+1.3% vs +7.6% overall): Anchorage AK (Budget leads: 25.0% share, +19.1% growth vs Hertz: 18.0%, -25.0%), Columbia-Jefferson City MO (Budget: +10.5% growth vs Hertz: -3.9% growth), and Eureka CA (Budget: +16.7% growth vs Hertz: -23.7% growth)