Budget
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Budget, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
2 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
17 DMAs
2 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
16 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
19 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
22 DMAs
11 States
|
|
Monitor & Maintain
|
All other markets
|
130 DMAs
37 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
5 DMAs
|
Brand Insights
Brand Insights reveal Budget’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Budget shows challenging performance with -2.4% average growth across 51 markets (19.1% avg brand interest), with positive growth in 11 of 51 markets
Budget has 1 market with high growth (>15%), 7 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 22 declining markets
Notable high-growth markets for Budget include West Virginia (+18.2% growth, 13.0% brand interest)
Budget shows positive brand interest momentum in 11 markets, notably in West Virginia (+2.0% brand interest), Florida (+1.0% brand interest), Kansas (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Budget, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Budget, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Avis demonstrates category dominance with 6.0% average brand interest growth, showing exceptional performance in Arkansas (+25.0%, 5.0% brand interest), Delaware (+33.3%, 4.0% brand interest), and Illinois (+16.7%, 7.0% brand interest)
In high-growth markets, Avis maintains an average brand interest of 6.4% with consistent performance across 16 markets
Avis shows strong momentum with 6.0% average brand interest growth across key markets: South Dakota (+66.7% growth, +4.0% brand interest), Wyoming (+50.0% growth, +2.0% brand interest), and Delaware (+33.3% growth, +1.0% brand interest)
Avis captured additional brand interest in 21 markets, averaging +1.3% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Budget in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 22.0% | -8.3% | +4.8% |
| Buffalo NY | 537,294 | 20.0% | +17.7% | -4.8% |
Emerging Market
Smaller markets showing strong growth potential
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Bakersfield CA | 210,103 | 21.0% | +10.5% | +31.3% |
| Wausau-Rhinelander WI | 160,633 | 20.0% | +11.1% | +11.1% |
| Rockford IL | 154,224 | 24.0% | +20.0% | +71.4% |
| Monroe LA-El Dorado AR | 147,849 | 15.0% | +50.0% | +87.5% |
| Sioux City IA | 132,124 | 28.0% | +55.6% | +86.7% |
| Erie PA | 129,557 | 25.0% | +25.0% | +25.0% |
| Biloxi-Gulfport MS | 120,080 | 18.0% | +12.5% | +50.0% |
| Gainesville FL | 118,040 | 33.0% | +10.0% | +120.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Providence RI-New Bedford MA | 564,315 | 20.0% | +5.3% | +17.7% |
| Memphis TN | 547,706 | 20.0% | +11.1% | +33.3% |
| Dayton OH | 418,047 | 24.0% | +9.1% | +4.4% |
| Wichita-Hutchinson KS | 388,977 | 23.0% | +4.6% | +27.8% |
| Toledo OH | 360,723 | 19.0% | +5.6% | +11.8% |
| Huntsville-Decatur (Florence) AL | 350,515 | 22.0% | +15.8% | +46.7% |
| Savannah GA | 321,334 | 21.0% | +5.0% | +10.5% |
| Shreveport LA | 317,492 | 15.0% | +15.4% | +50.0% |
High Growth Priority
Large markets showing strong consistent growth
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 24.0% | -4.0% | +60.0% |
| Los Angeles CA | 4,962,377 | 19.0% | -5.0% | +35.7% |
| Chicago IL | 3,081,097 | 21.0% | +10.5% | +40.0% |
| Philadelphia PA | 2,642,616 | 21.0% | -8.7% | +40.0% |
| Atlanta GA | 2,277,873 | 23.0% | -4.2% | +109.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 19.0% | -9.5% | +26.7% |
| Boston MA-Manchester NH | 2,206,762 | 18.0% | -5.3% | +28.6% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 23.0% | -11.5% | +109.1% |
Maintain & Optimize
Stable markets with consistent performance
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| St. Louis MO | 1,066,886 | 17.0% | -5.6% | +0.0% |
| Baltimore MD | 977,058 | 20.0% | +0.0% | +5.3% |
| Cincinnati OH | 810,849 | 18.0% | +0.0% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 17.0% | +6.3% | -5.6% |
| Milwaukee WI | 765,170 | 19.0% | -5.0% | +0.0% |
| Las Vegas NV | 739,704 | 19.0% | -5.0% | +5.6% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 21.0% | +0.0% | +0.0% |
| Oklahoma City OK | 631,839 | 17.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
130
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 15.0% | -37.5% | +7.1% |
| Houston TX | 2,266,381 | 16.0% | -30.4% | +0.0% |
| Phoenix AZ | 1,818,040 | 20.0% | +5.3% | +11.1% |
| Seattle-Tacoma WA | 1,798,974 | 16.0% | -36.0% | +6.7% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 19.0% | -9.5% | -5.0% |
| Pittsburgh PA | 998,699 | 16.0% | -15.8% | +6.7% |
| Nashville TN | 993,259 | 16.0% | -11.1% | +6.7% |
| San Antonio TX | 900,609 | 13.0% | -23.5% | +8.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Minneapolis-St. Paul MN | 1,563,558 | 17.0% | -5.6% | -15.0% |
| Charlotte NC | 1,124,890 | 16.0% | -27.3% | -11.1% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 15.0% | -11.8% | -11.8% |
| Indianapolis IN | 1,026,188 | 15.0% | -6.3% | -21.1% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 16.0% | +6.7% | -15.8% |
Brand Insights
Brand Insights for Budget in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Budget shows challenging performance with -5.3% average growth across 198 markets (17.4% avg brand interest), with positive growth in 75 of 198 markets
Top performing markets for Budget demonstrate exceptional results in Sioux City IA (+55.6% growth, 28.0% brand interest, +10.0% brand interest change), Casper-Riverton WY (+33.3% growth, 28.0% brand interest, +7.0% brand interest change), and Erie PA (+25.0% growth, 25.0% brand interest, +5.0% brand interest change)
Budget has 26 markets with high growth (>15%), 43 markets with moderate growth (5-15%), 27 stable markets (0-5%), and 102 declining markets
Notable high-growth markets for Budget include Albany-Schenectady-Troy NY (+21.4% growth, 17.0% brand interest), Bluefield-Beckley-Oak Hill WV (+100.0% growth, 18.0% brand interest), and Boise ID (+20.0% growth, 18.0% brand interest)
Budget maintains strong brand interest positions in key markets: Tallahassee FL-Thomasville GA (34.0% brand interest, -3.0% change), Cheyenne WY-Scottsbluff NE (37.0% brand interest, +4.0% change), and Gainesville FL (33.0% brand interest, +3.0% change)
Budget shows positive brand interest momentum in 75 markets, notably in Albany-Schenectady-Troy NY (+3.0% brand interest), Bluefield-Beckley-Oak Hill WV (+9.0% brand interest), Boise ID (+3.0% brand interest)
Budget demonstrates strong market momentum with combined growth and brand interest gains in key markets: Casper-Riverton WY (+33.3% growth, +7.0% gain, 28.0% current brand interest), Erie PA (+25.0% growth, +5.0% gain, 25.0% current brand interest), and Juneau AK (+16.0% growth, +4.0% gain, 29.0% current brand interest)
Budget successfully defends strong market positions while maintaining brand interest growth in Casper-Riverton WY (maintained 28.0% brand interest, +33.3% growth), Juneau AK (maintained 29.0% brand interest, +16.0% growth), and Sioux City IA (maintained 28.0% brand interest, +55.6% growth)
Budget maintains dominant market position with >35% brand interest in key markets: Cheyenne WY-Scottsbluff NE (37.0% brand interest, +12.1% change)
Budget achieves significant brand interest gains in Bluefield-Beckley-Oak Hill WV (+9.0% brand interest growth, now at 18.0%) and Casper-Riverton WY (+7.0% brand interest growth, now at 28.0%)
Budget shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+21.4% growth, 17.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+100.0% growth, 18.0% brand interest)
Budget demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+21.4% growth, 17.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+100.0% growth, 18.0% brand interest)
Budget maintains stable brand interest performance in mature markets: Atlanta GA (-4.2% decline, 23.0% brand interest) and Columbia-Jefferson City MO (-4.5% decline, 21.0% brand interest)
Budget faces growth challenges in historically strong markets: Joplin MO-Pittsburg KS (-9.4% decline, 29.0% brand interest) and Tallahassee FL-Thomasville GA (-8.1% decline, 34.0% brand interest)
Budget performance in major markets: Atlanta GA (-4.2% decline, 23.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-5.3% decline, 18.0% brand interest, 2.6M TVHH), and Charlotte NC (-27.3% decline, 16.0% brand interest, 1.3M TVHH)
Budget shows positive brand interest growth in markets representing 27.7% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Budget performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Budget can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Budget can focus its competitive strategy.
Avis demonstrates category dominance with 68.0% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+177.8%, 25.0% brand interest), Albany-Schenectady-Troy NY (+166.7%, 16.0% brand interest), and Augusta GA (+25.0%, 5.0% brand interest)
In high-growth markets, Avis maintains an average brand interest of 13.3% with consistent performance across 84 markets
Enterprise shows strong momentum with 31.9% average brand interest growth across key markets: Columbia SC (+340.0% growth, +34.0% brand interest), Corpus Christi TX (+325.0% growth, +26.0% brand interest), and Tyler-Longview(Lufkin & Nacogdoches) TX (+250.0% growth, +30.0% brand interest)
Enterprise captured additional brand interest in 120 markets, averaging +8.4% brand interest growth in key growth markets
Hertz shows strong momentum with 5.5% average brand interest growth across key markets: St. Joseph MO (+295.6% growth, +68.0% brand interest), Lima OH (+270.4% growth, +73.0% brand interest), and Parkersburg WV (+156.4% growth, +61.0% brand interest)
Hertz captured additional brand interest in 66 markets, averaging +10.4% brand interest growth in key growth markets
Avis shows strong momentum with 68.0% average brand interest growth across key markets: Norfolk-Portsmouth-Newport News VA (+533.3% growth, +16.0% brand interest), Youngstown OH (+533.3% growth, +16.0% brand interest), and Charlotte NC (+475.0% growth, +19.0% brand interest)
Avis captured additional brand interest in 88 markets, averaging +7.6% brand interest growth in key growth markets
Enterprise maintains market dominance with an average 37.6% brand interest across key markets: Beaumont-Port Arthur TX (44.0% brand interest, +175.0% growth), Bluefield-Beckley-Oak Hill WV (45.0% brand interest, +246.2% growth), and Columbia SC (44.0% brand interest, +340.0% growth)
Alamo maintains market dominance with an average 38.5% brand interest across key markets: Bangor ME (31.0% brand interest, +19.2% growth), Butte-Bozeman MT (39.0% brand interest, +21.9% growth), and Duluth MN-Superior WI (31.0% brand interest, +24.0% growth)
Hertz maintains market dominance with an average 42.0% brand interest across key markets: Albany-Schenectady-Troy NY (39.0% brand interest, +62.5% growth), Austin TX (31.0% brand interest, +55.0% growth), and Binghamton NY (41.0% brand interest, +95.2% growth)
Enterprise dominates in 122 of 176 key battleground markets against Budget, notably in Augusta GA (15.0% vs 18.0% brand interest), Bakersfield CA (15.0% vs 21.0% brand interest), and Baltimore MD (17.0% vs 20.0% brand interest)
Enterprise dominates in 128 of 193 key battleground markets against Alamo, notably in Augusta GA (15.0% vs 25.0% brand interest), Bakersfield CA (15.0% vs 26.0% brand interest), and Baltimore MD (17.0% vs 34.0% brand interest)
Enterprise dominates in 121 of 187 key battleground markets against Hertz, notably in Augusta GA (15.0% vs 37.0% brand interest), Bakersfield CA (15.0% vs 38.0% brand interest), and Baltimore MD (17.0% vs 24.0% brand interest)
Avis dominates in 99 of 167 key battleground markets against Enterprise, notably in Augusta GA (15.0% vs 5.0% brand interest), Bakersfield CA (15.0% vs 0.0% brand interest), and Baltimore MD (17.0% vs 5.0% brand interest)
Budget dominates in 115 of 192 key battleground markets against Alamo, notably in Abilene-Sweetwater TX (16.0% vs 10.0% brand interest), Albuquerque-Santa Fe NM (17.0% vs 32.0% brand interest), and Alexandria LA (10.0% vs 38.0% brand interest)