Hertz
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hertz, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
46 DMAs
17 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
78 DMAs
19 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
15 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
72 DMAs
9 States
|
Brand Insights
Brand Insights reveal Hertz’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hertz shows strong performance with 6.6% average growth across 51 markets (31.9% avg brand interest), with positive growth in 42 of 51 markets
Top performing markets for Hertz demonstrate exceptional results in Rhode Island (+18.8% growth, 38.0% brand interest, +6.0% change), Illinois (+18.2% growth, 39.0% brand interest, +6.0% change), and Mississippi (+17.4% growth, 27.0% brand interest, +4.0% change)
Hertz has 3 markets with high growth (>15%), 33 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 4 declining markets
Notable high-growth markets for Hertz include Illinois (+18.2% growth, 39.0% brand interest), Mississippi (+17.4% growth, 27.0% brand interest), and Rhode Island (+18.8% growth, 38.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Hertz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hertz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Enterprise demonstrates category leadership at state level with 8.3% average brand interest growth, showing exceptional performance in Colorado (+17.6%, 20.0% brand interest), Montana (+42.1%, 27.0% brand interest), and North Dakota (+19.1%, 25.0% brand interest)
In high-growth state markets, Enterprise maintains an average brand interest of 26.7% with consistent performance across 7 markets
Enterprise shows strong momentum with 8.3% average brand interest growth across key state markets: Montana (+42.1% growth, +8.0% brand interest), West Virginia (+20.0% growth, +7.0% brand interest), and North Dakota (+19.1% growth, +4.0% brand interest)
Enterprise captured additional brand interest in 35 state markets, averaging +2.7% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Hertz in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
46
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 34.0% | +9.7% | +0.0% |
| Philadelphia PA | 2,642,616 | 34.0% | +9.7% | -5.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 32.0% | +3.2% | +0.0% |
| Houston TX | 2,266,381 | 35.0% | +9.4% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 40.0% | +8.1% | -2.4% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 42.0% | +7.7% | -2.3% |
| Phoenix AZ | 1,818,040 | 32.0% | +3.2% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 30.0% | +7.1% | -6.3% |
High Growth Priority
Large markets showing strong consistent growth
78
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,462,825 | 32.0% | +10.3% | -5.9% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 32.0% | +10.3% | +0.0% |
| Baltimore MD | 977,058 | 33.0% | +13.8% | +3.1% |
| Salt Lake City UT | 975,902 | 37.0% | +8.8% | +5.7% |
| San Antonio TX | 900,609 | 27.0% | +8.0% | +3.9% |
| Austin TX | 831,742 | 32.0% | +10.3% | +0.0% |
| Milwaukee WI | 765,170 | 30.0% | +15.4% | -6.3% |
| Las Vegas NV | 739,704 | 34.0% | +9.7% | +6.3% |
Maintain & Optimize
Stable markets with consistent performance
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 39.0% | +2.6% | -2.5% |
| Denver CO | 1,523,659 | 31.0% | +3.3% | -3.1% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 30.0% | +3.5% | -3.2% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 31.0% | +0.0% | +0.0% |
| St. Louis MO | 1,066,886 | 26.0% | +4.0% | -3.7% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 27.0% | +0.0% | +3.9% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 31.0% | +0.0% | +0.0% |
| Ft. Myers-Naples FL | 525,402 | 38.0% | +0.0% | -2.6% |
Turnaround Priority
Markets requiring immediate attention / improvement
72
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 35.0% | +0.0% | -7.9% |
| Chicago IL | 3,081,097 | 37.0% | +2.8% | -5.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 30.0% | +0.0% | -9.1% |
| Portland OR | 1,086,232 | 33.0% | +3.1% | -5.7% |
| Indianapolis IN | 1,026,188 | 26.0% | +0.0% | -7.1% |
| Kansas City MO | 866,618 | 28.0% | +0.0% | -9.7% |
| Cincinnati OH | 810,849 | 29.0% | -3.3% | -3.3% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 26.0% | +4.0% | -7.1% |
Brand Insights
Brand Insights for Hertz in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hertz shows strong performance with 7.6% average growth across 210 markets (31.0% avg brand interest), with positive growth in 136 of 210 markets
Top performing markets for Hertz demonstrate exceptional results in Helena MT (+270.4% growth, 100.0% brand interest, +73.0% change), Victoria TX (+194.1% growth, 100.0% brand interest, +66.0% change), and Juneau AK (+138.9% growth, 43.0% brand interest, +25.0% change)
Hertz has 49 markets with high growth (>15%), 59 markets with moderate growth (5-15%), 57 stable markets (0-5%), and 45 declining markets
Notable high-growth markets for Hertz include Abilene-Sweetwater TX (+115.4% growth, 28.0% brand interest), Bakersfield CA (+18.5% growth, 32.0% brand interest), and Bend OR (+29.2% growth, 31.0% brand interest)
Hertz demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+115.4% growth, +15.0% gain, 28.0% current brand interest), Bakersfield CA (+18.5% growth, +5.0% gain, 32.0% current brand interest), and Bend OR (+29.2% growth, +7.0% gain, 31.0% current brand interest)
Hertz successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 28.0% brand interest, +115.4% growth), Bakersfield CA (maintained 32.0% brand interest, +18.5% growth), and Bend OR (maintained 31.0% brand interest, +29.2% growth)
In large markets, Hertz shows strong growth with moderate brand interest: Atlanta GA (+2.6% growth, 39.0% brand interest) and Charlotte NC (+3.3% growth, 31.0% brand interest)
In medium markets, Hertz shows strong growth with moderate brand interest: Buffalo NY (+22.6% growth, 38.0% brand interest) and Louisville KY (+16.7% growth, 35.0% brand interest)
In small markets, Hertz shows strong growth with moderate brand interest: Abilene-Sweetwater TX (+115.4% growth, 28.0% brand interest) and Bakersfield CA (+18.5% growth, 32.0% brand interest)
Hertz maintains dominant market position with >35% brand interest in key markets: Lubbock TX (54.0% brand interest, 1.8% decline), Billings, MT (46.0% brand interest, +31.4% growth), and Bowling Green KY (51.0% brand interest, +59.4% growth)
Hertz achieves significant brand interest gains in Abilene-Sweetwater TX (+15.0% brand interest growth, now at 28.0%), Bakersfield CA (+5.0% brand interest growth, now at 32.0%), and Bend OR (+7.0% brand interest growth, now at 31.0%)
Hertz shows accelerating brand interest growth in Abilene-Sweetwater TX (+115.4% growth, 28.0% brand interest) and Bakersfield CA (+18.5% growth, 32.0% brand interest)
Hertz maintains stable brand interest performance in mature markets: Champaign & Springfield-Decatur IL (-2.9% growth, 34.0% brand interest) and Cincinnati OH (-3.3% growth, 29.0% brand interest)
Hertz faces growth challenges in historically strong markets: Champaign & Springfield-Decatur IL (-2.9% growth, 34.0% brand interest) and Cincinnati OH (-3.3% growth, 29.0% brand interest)
Hertz performance in major markets: Atlanta GA (+2.6% growth, 39.0% brand interest, 2.7M TVHH), Charlotte NC (+3.3% growth, 31.0% brand interest, 1.3M TVHH), and Chicago IL (+2.8% growth, 37.0% brand interest, 3.6M TVHH)
Hertz shows positive brand interest growth in markets representing 75.8% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Hertz performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hertz can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hertz can focus its competitive strategy.
Enterprise demonstrates category leadership at dma level with 11.7% average brand interest growth, showing exceptional performance in Albany GA (+18.4%, 45.0% brand interest), Alexandria LA (+24.1%, 36.0% brand interest), and Bend OR (+27.3%, 28.0% brand interest)
In high-growth dma markets, Enterprise maintains an average brand interest of 36.9% with consistent performance across 56 markets
Enterprise shows strong momentum with 11.7% average brand interest growth across key dma markets: St. Joseph MO (+700.0% growth, +28.0% brand interest), Parkersburg WV (+511.1% growth, +46.0% brand interest), and Twin Falls ID (+84.6% growth, +22.0% brand interest)
Enterprise captured additional brand interest in 122 dma markets, averaging +5.6% brand interest growth in key growth dma
Hertz shows strong momentum with 7.6% average brand interest growth across key dma markets: Helena MT (+270.4% growth, +73.0% brand interest), Victoria TX (+194.1% growth, +66.0% brand interest), and Juneau AK (+138.9% growth, +25.0% brand interest)
Hertz captured additional brand interest in 108 dma markets, averaging +6.3% brand interest growth in key growth dma
In direct competition, Enterprise outperforms Hertz with 13.2 percentage point brand interest advantage across 210 shared markets: Anchorage AK (gap: 4.0% brand interest, 18.3% growth), Atlanta GA (gap: 17.0% brand interest, 7.0% growth), and Austin TX (gap: 10.0% brand interest, 14.7% growth)
In select markets, Budget outperforms Enterprise despite weaker overall growth (+1.3% vs +11.7% overall): Anchorage AK (Budget leads: 25.0% share, +19.1% growth vs Enterprise: 14.0%, -6.7%), Juneau AK (Budget leads: 53.0% share, +112.0% growth vs Enterprise: 0.0%, -100.0%), and Lafayette LA (Budget: +6.7% growth vs Enterprise: -3.0% growth)
In select markets, Alamo outperforms Enterprise despite weaker overall growth (-31.6% vs +11.7% overall): Billings, MT (Alamo: +16.7% growth vs Enterprise: -4.3% growth), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (Alamo: +20.0% growth vs Enterprise: -8.7% growth), and Monterey-Salinas CA (Alamo: +14.3% growth vs Enterprise: -4.8% growth)
In select markets, Hertz outperforms Enterprise despite weaker overall growth (+7.6% vs +11.7% overall): Atlanta GA (Hertz leads: 39.0% share, +2.6% growth vs Enterprise: 22.0%, -4.3%) and Austin TX (Hertz leads: 32.0% share, +10.3% growth vs Enterprise: 22.0%, -4.3%)
In select markets, Avis outperforms Enterprise despite weaker overall growth (+0.4% vs +11.7% overall): Anchorage AK (Avis leads: 34.0% share, +9.7% growth vs Enterprise: 14.0%, -6.7%), Atlanta GA (Avis leads: 25.0% share, +19.1% growth vs Enterprise: 22.0%, -4.3%), and Austin TX (Avis leads: 23.0% share, +4.5% growth vs Enterprise: 22.0%, -4.3%)
In select markets, Alamo outperforms Budget despite weaker overall growth (-31.6% vs +1.3% overall): Billings, MT (Alamo: +16.7% growth vs Budget: -35.7% growth) and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (Alamo: +20.0% growth vs Budget: -16.7% growth)
In select markets, Avis outperforms Budget despite weaker overall growth (+0.4% vs +1.3% overall): Albuquerque-Santa Fe NM (Avis leads: 19.0% share, +5.6% growth vs Budget: 15.0%, -16.7%) and Atlanta GA (Avis leads: 25.0% share, +19.1% growth vs Budget: 10.0%, -16.7%)
In select markets, Budget outperforms Alamo despite weaker overall growth (+1.3% vs -31.6% overall): Abilene-Sweetwater TX (Budget leads: 10.0% share, +25.0% growth vs Alamo: 0.0%, -100.0%)
In select markets, Avis outperforms Alamo despite weaker overall growth (+0.4% vs -31.6% overall): Abilene-Sweetwater TX (Avis leads: 35.0% share, +59.1% growth vs Alamo: 0.0%, -100.0%) and Albany GA (Avis leads: 21.0% share, +5.0% growth vs Alamo: 0.0%, -100.0%)
In select markets, Budget outperforms Hertz despite weaker overall growth (+1.3% vs +7.6% overall): Anchorage AK (Budget leads: 25.0% share, +19.1% growth vs Hertz: 18.0%, -25.0%), Columbia-Jefferson City MO (Budget: +10.5% growth vs Hertz: -3.9% growth), and Eureka CA (Budget: +16.7% growth vs Hertz: -23.7% growth)