Hertz
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hertz, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
30 DMAs
5 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
28 DMAs
3 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
14 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
139 DMAs
41 States
|
Brand Insights
Brand Insights reveal Hertz’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hertz shows challenging performance with -3.8% average growth across 51 markets (30.0% avg brand interest), with positive growth in 7 of 51 markets
Top performing markets for Hertz demonstrate exceptional results in North Dakota (+29.0% growth, 40.0% brand interest, +9.0% change) and Alaska (+13.0% growth, 26.0% brand interest, +3.0% change)
Hertz has 1 market with high growth (>15%), 2 markets with moderate growth (5-15%), 8 stable markets (0-5%), and 40 declining markets
Notable high-growth markets for Hertz include North Dakota (+29.0% growth, 40.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Hertz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hertz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Alamo demonstrates category leadership at state level with 30.3% average brand interest growth, showing exceptional performance in Alabama (+50.0%, 6.0% brand interest), Alaska (+42.9%, 10.0% brand interest), and California (+60.0%, 8.0% brand interest)
In high-growth state markets, Alamo maintains an average brand interest of 8.9% with consistent performance across 35 markets
Alamo shows strong momentum with 30.3% average brand interest growth across key state markets: West Virginia (+87.5% growth, +7.0% brand interest), Mississippi (+75.0% growth, +3.0% brand interest), and California (+60.0% growth, +3.0% brand interest)
Alamo captured additional brand interest in 45 state markets, averaging +2.2% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Hertz in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 31.0% | +3.3% | +3.3% |
| Salt Lake City UT | 975,902 | 34.0% | -2.9% | +6.3% |
| Cincinnati OH | 810,849 | 30.0% | +3.5% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 27.0% | +3.9% | +17.4% |
| Louisville KY | 612,910 | 30.0% | +7.1% | +0.0% |
| Little Rock-Pine Bluff AR | 490,561 | 31.0% | +0.0% | +6.9% |
| Honolulu HI | 411,655 | 32.0% | +3.2% | +6.7% |
| Spokane WA | 409,624 | 25.0% | -3.9% | +8.7% |
High Growth Priority
Large markets showing strong consistent growth
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Fresno-Visalia CA | 539,002 | 32.0% | +6.7% | +3.2% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 34.0% | +6.3% | +13.3% |
| Roanoke-Lynchburg VA | 387,932 | 28.0% | +16.7% | +16.7% |
| Springfield MO | 386,138 | 21.0% | +10.5% | +5.0% |
| Charleston-Huntington WV | 363,503 | 28.0% | +12.0% | +21.7% |
| Baton Rouge LA | 300,475 | 29.0% | +7.4% | +11.5% |
| Jackson MS | 288,295 | 24.0% | +20.0% | +4.4% |
| Ft. Wayne IN | 242,556 | 25.0% | +8.7% | +13.6% |
Maintain & Optimize
Stable markets with consistent performance
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 38.0% | +0.0% | -2.6% |
| Kansas City MO | 866,618 | 28.0% | +0.0% | +3.7% |
| Jacksonville FL | 671,993 | 31.0% | +3.3% | -3.1% |
| New Orleans LA | 584,044 | 33.0% | +0.0% | +0.0% |
| Ft. Myers-Naples FL | 525,402 | 38.0% | +0.0% | +2.7% |
| Lexington KY | 434,265 | 28.0% | +3.7% | -3.5% |
| Dayton OH | 418,047 | 23.0% | +0.0% | +4.6% |
| Tucson (Sierra Vista) AZ | 416,976 | 29.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
139
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 31.0% | -11.4% | -13.9% |
| Los Angeles CA | 4,962,377 | 35.0% | -7.9% | -5.4% |
| Chicago IL | 3,081,097 | 36.0% | -7.7% | +2.9% |
| Philadelphia PA | 2,642,616 | 31.0% | -16.2% | -6.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 31.0% | +0.0% | -6.1% |
| Houston TX | 2,266,381 | 32.0% | -13.5% | -13.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 30.0% | -6.3% | -9.1% |
| Boston MA-Manchester NH | 2,206,762 | 37.0% | -7.5% | -5.1% |
Brand Insights
Brand Insights for Hertz in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hertz shows stable performance with 1.9% average growth across 210 markets (29.2% avg brand interest), with positive growth in 49 of 210 markets
Top performing markets for Hertz demonstrate exceptional results in Fairbanks AK (+933.3% growth, 31.0% brand interest, +28.0% change), Greenwood-Greenville MS (+350.0% growth, 27.0% brand interest, +21.0% change), and St. Joseph MO (+105.3% growth, 39.0% brand interest, +20.0% change)
Hertz has 17 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 45 stable markets (0-5%), and 132 declining markets
Notable high-growth markets for Hertz include Casper-Riverton WY (+24.1% growth, 36.0% brand interest), Fairbanks AK (+933.3% growth, 31.0% brand interest), and Fargo-Valley City ND (+22.6% growth, 38.0% brand interest)
Hertz demonstrates strong market momentum with combined growth and brand interest gains in key markets: Casper-Riverton WY (+24.1% growth, +7.0% gain, 36.0% current brand interest), Fairbanks AK (+933.3% growth, +28.0% gain, 31.0% current brand interest), and Fargo-Valley City ND (+22.6% growth, +7.0% gain, 38.0% current brand interest)
Hertz successfully defends strong market positions while maintaining brand interest growth in Casper-Riverton WY (maintained 36.0% brand interest, +24.1% growth), Fairbanks AK (maintained 31.0% brand interest, +933.3% growth), and Fargo-Valley City ND (maintained 38.0% brand interest, +22.6% growth)
In small markets, Hertz shows modest growth with notable brand interest: Casper-Riverton WY (+24.1% growth, 36.0% brand interest) and Fairbanks AK (+933.3% growth, 31.0% brand interest)
Hertz maintains dominant market position with >35% brand interest in key markets: Casper-Riverton WY (36.0% brand interest, +24.1% growth), Fargo-Valley City ND (38.0% brand interest, +22.6% growth), and Jonesboro AR (59.0% brand interest, +51.3% growth)
Hertz achieves significant brand interest gains in Casper-Riverton WY (+7.0% brand interest growth, now at 36.0%), Fairbanks AK (+28.0% brand interest growth, now at 31.0%), and Fargo-Valley City ND (+7.0% brand interest growth, now at 38.0%)
Hertz shows accelerating brand interest growth in Casper-Riverton WY (+24.1% growth, 36.0% brand interest) and Fairbanks AK (+933.3% growth, 31.0% brand interest)
Hertz maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-2.8% growth, 35.0% brand interest) and Albuquerque-Santa Fe NM (-3.3% growth, 29.0% brand interest)
Hertz faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-2.8% growth, 35.0% brand interest) and Albuquerque-Santa Fe NM (-3.3% growth, 29.0% brand interest)
Hertz performance in major markets: Baltimore MD (-6.5% growth, 29.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-7.5% growth, 37.0% brand interest, 2.6M TVHH), and Chicago IL (-7.7% growth, 36.0% brand interest, 3.6M TVHH)
Hertz shows positive brand interest growth in markets representing 13.2% of total TVHH coverage
Hertz maintains strong brand interest positions (>30% share) in key markets: Albany-Schenectady-Troy NY (35.0% brand interest, -1.0% change), Albuquerque-Santa Fe NM (29.0% brand interest, -1.0% change), and Augusta GA (23.0% brand interest, -1.0% change)
Hertz achieves significant brand interest gains in Casper-Riverton WY (+7.0% brand interest), Fairbanks AK (+28.0% brand interest), and Fargo-Valley City ND (+7.0% brand interest)
Competitive Insights
Competitive Insights showcase how Hertz performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hertz can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hertz can focus its competitive strategy.
Alamo demonstrates category leadership at dma level with 48.3% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+200.0%, 33.0% brand interest), Albany GA (+700.0%, 8.0% brand interest), and Albuquerque-Santa Fe NM (+28.6%, 9.0% brand interest)
In high-growth dma markets, Alamo maintains an average brand interest of 8.9% with consistent performance across 119 markets
Budget shows strong momentum with 17.0% average brand interest growth across key dma markets: Joplin MO-Pittsburg KS (+900.0% growth, +9.0% brand interest), Great Falls MT (+800.0% growth, +16.0% brand interest), and Bowling Green KY (+566.7% growth, +17.0% brand interest)
Budget captured additional brand interest in 104 dma markets, averaging +3.3% brand interest growth in key growth dma
Alamo shows strong momentum with 48.3% average brand interest growth across key dma markets: Duluth MN-Superior WI (+900.0% growth, +9.0% brand interest), Albany GA (+700.0% growth, +7.0% brand interest), and Columbus-Tupelo-West Point MS (+700.0% growth, +7.0% brand interest)
Alamo captured additional brand interest in 138 dma markets, averaging +3.2% brand interest growth in key growth dma
Avis shows strong momentum with 16.1% average brand interest growth across key dma markets: Sioux City IA (+800.0% growth, +16.0% brand interest), Wheeling WV-Steubenville OH (+700.0% growth, +14.0% brand interest), and St. Joseph MO (+140.9% growth, +31.0% brand interest)
Avis captured additional brand interest in 107 dma markets, averaging +3.9% brand interest growth in key growth dma
In direct competition, Alamo outperforms Budget with 9.6 percentage point brand interest advantage across 202 shared markets: Amarillo TX (gap: 8.0% brand interest, 12.0% growth), Beaumont-Port Arthur TX (gap: 7.0% brand interest, 4.6% growth), and Bowling Green KY (gap: 20.0% brand interest, 666.7% growth)
In select markets, Avis outperforms Budget despite weaker overall growth (+16.1% vs +17.0% overall): Amarillo TX (Avis leads: 26.0% share, +30.0% growth vs Budget: 14.0%, -26.3%)
In select markets, Enterprise outperforms Alamo despite weaker overall growth (-4.6% vs +48.3% overall): Beaumont-Port Arthur TX (Enterprise leads: 42.0% share, +5.0% growth vs Alamo: 4.0%, -20.0%)
In select markets, Budget outperforms Alamo despite weaker overall growth (+17.0% vs +48.3% overall): Bowling Green KY (Budget leads: 20.0% share, +566.7% growth vs Alamo: 0.0%, -100.0%)
In select markets, Hertz outperforms Alamo despite weaker overall growth (+1.9% vs +48.3% overall): Beaumont-Port Arthur TX (Hertz leads: 27.0% share, +8.0% growth vs Alamo: 4.0%, -20.0%)
In select markets, Avis outperforms Alamo despite weaker overall growth (+16.1% vs +48.3% overall): Amarillo TX (Avis leads: 26.0% share, +30.0% growth vs Alamo: 6.0%, -14.3%)
In select markets, Enterprise outperforms Avis despite weaker overall growth (-4.6% vs +16.1% overall): Atlanta GA (Enterprise leads: 23.0% share, +4.5% growth vs Avis: 21.0%, -8.7%)
In select markets, Hertz outperforms Avis despite weaker overall growth (+1.9% vs +16.1% overall): Beaumont-Port Arthur TX (Hertz leads: 27.0% share, +8.0% growth vs Avis: 16.0%, -5.9%)