Hertz
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hertz, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
18 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
1 DMA
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
5 DMAs
|
|
Monitor & Maintain
|
All other markets
|
150 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
37 DMAs
|
Brand Insights
Brand Insights reveal Hertz’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hertz shows challenging performance with -12.5% average growth across 51 markets (26.7% avg brand interest), with positive growth in 11 of 51 markets
Top performing markets for Hertz demonstrate exceptional results in Mississippi (+64.0% growth, 41.0% brand interest, +16.0% brand interest change), Alabama (+51.9% growth, 41.0% brand interest, +14.0% brand interest change), and West Virginia (+36.7% growth, 41.0% brand interest, +11.0% brand interest change)
Hertz has 7 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 1 stable market (0-5%), and 39 declining markets
Notable high-growth markets for Hertz include Alabama (+51.9% growth, 41.0% brand interest), Indiana (+26.9% growth, 33.0% brand interest), and Mississippi (+64.0% growth, 41.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Hertz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hertz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Alamo shows market leadership with 441.1% average brand interest growth and notable strength in Alabama (+575.0%, 27.0% brand interest), Alaska (+150.0%, 20.0% brand interest), and Arizona (+466.7%, 34.0% brand interest)
In high-growth markets, Alamo maintains an average brand interest of 31.5% with consistent performance across 51 markets
Budget shows strong momentum with 19.9% average brand interest growth across key markets: Georgia (+91.7% growth, +11.0% brand interest), Kansas (+84.6% growth, +11.0% brand interest), and New Jersey (+84.6% growth, +11.0% brand interest)
Budget captured additional brand interest in 36 markets, averaging +4.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Hertz in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 27.0% | -27.0% | -27.0% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 32.0% | +0.0% | -34.7% |
| Louisville KY | 634,542 | 28.0% | -6.7% | -44.0% |
| Albuquerque-Santa Fe NM | 634,260 | 29.0% | +0.0% | -31.0% |
| New Orleans LA | 604,657 | 30.0% | -9.1% | -30.2% |
| Providence RI-New Bedford MA | 584,232 | 21.0% | -41.7% | -41.7% |
| Memphis TN | 567,037 | 34.0% | +21.4% | -27.7% |
| Fresno-Visalia CA | 558,026 | 33.0% | +6.5% | -26.7% |
Emerging Market
Smaller markets showing strong growth potential
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Meridian MS | 57,218 | 77.0% | +83.3% | +6.9% |
High Growth Priority
Large markets showing strong consistent growth
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| St. Louis MO | 1,104,541 | 32.0% | +28.0% | -37.3% |
| Indianapolis IN | 1,062,406 | 33.0% | +22.2% | -40.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 38.0% | +65.2% | -20.8% |
| Harrisburg-Lancaster-Lebanon-York PA | 679,642 | 35.0% | +20.7% | -30.0% |
| Birmingham AL | 674,274 | 39.0% | +30.0% | -17.0% |
Monitor & Maintain
All other markets
150
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,282,025 | 14.0% | -64.1% | -53.3% |
| Dayton OH | 432,802 | 29.0% | +31.8% | -34.1% |
| Tucson (Sierra Vista) AZ | 431,693 | 31.0% | +6.9% | -31.1% |
| Honolulu HI | 426,184 | 13.0% | -56.7% | -40.9% |
| Spokane WA | 424,081 | 31.0% | +34.8% | -32.6% |
| Des Moines-Ames IA | 415,633 | 30.0% | +0.0% | -36.2% |
| Green Bay-Appleton WI | 414,647 | 27.0% | -6.9% | -41.3% |
| Wichita-Hutchinson KS | 402,706 | 26.0% | -23.5% | -40.9% |
Turnaround Priority
Markets requiring immediate attention and improvement
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 20.0% | -39.4% | -41.2% |
| Los Angeles CA | 5,137,519 | 23.0% | -37.8% | -37.8% |
| Chicago IL | 3,189,842 | 19.0% | -50.0% | -51.3% |
| Philadelphia PA | 2,735,885 | 24.0% | -27.3% | -45.5% |
| Dallas-Ft. Worth TX | 2,676,555 | 21.0% | -34.4% | -46.2% |
| Atlanta GA | 2,358,268 | 24.0% | -31.4% | -44.2% |
| Houston TX | 2,346,370 | 20.0% | -44.4% | -50.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 25.0% | -24.2% | -37.5% |
Brand Insights
Brand Insights for Hertz in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hertz shows stable performance with 3.2% average growth across 201 markets (29.6% avg brand interest), with positive growth in 86 of 201 markets
Top performing markets for Hertz demonstrate exceptional results in Hattiesburg-Laurel MS (+283.3% growth, 46.0% brand interest, +34.0% brand interest change), Dothan AL (+162.5% growth, 63.0% brand interest, +39.0% brand interest change), and Tri-Cities TN-VA (+116.7% growth, 39.0% brand interest, +21.0% brand interest change)
Hertz has 67 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 10 stable markets (0-5%), and 109 declining markets
Notable high-growth markets for Hertz include Albany GA (+105.3% growth, 39.0% brand interest), Alexandria LA (+15.6% growth, 37.0% brand interest), and Augusta GA (+73.9% growth, 40.0% brand interest)
Hertz maintains strong brand interest positions in key markets: Davenport IA-Rock Island-Moline IL (32.0% brand interest, -4.0% change), Grand Junction-Montrose CO (30.0% brand interest, -1.0% change), and Nashville TN (30.0% brand interest, -1.0% change)
Hertz shows positive brand interest momentum in 86 markets, notably in Albany GA (+20.0% brand interest), Alexandria LA (+5.0% brand interest), Augusta GA (+17.0% brand interest)
Hertz demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+105.3% growth, +20.0% gain, 39.0% current brand interest), Alexandria LA (+15.6% growth, +5.0% gain, 37.0% current brand interest), and Augusta GA (+73.9% growth, +17.0% gain, 40.0% current brand interest)
Hertz successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 39.0% brand interest, +105.3% growth), Alexandria LA (maintained 37.0% brand interest, +15.6% growth), and Augusta GA (maintained 40.0% brand interest, +73.9% growth)
In medium markets, Hertz shows steady growth with notable brand interest: Albany-Schenectady-Troy NY (-36.8% decline, 24.0% brand interest) and Austin TX (-35.5% decline, 20.0% brand interest)
In small markets, Hertz shows strong growth with moderate brand interest: Amarillo TX (-16.7% decline, 25.0% brand interest) and Anchorage AK (-18.2% decline, 18.0% brand interest)
Hertz maintains dominant market position with >35% brand interest in key markets: Parkersburg WV (39.0% brand interest, -27.8% change) and Watertown NY (35.0% brand interest, -25.5% change)
Hertz achieves significant brand interest gains in Albany GA (+20.0% brand interest growth, now at 39.0%) and Alexandria LA (+5.0% brand interest growth, now at 37.0%)
Hertz shows accelerating brand interest growth in Albany GA (+105.3% growth, 39.0% brand interest) and Alexandria LA (+15.6% growth, 37.0% brand interest)
Hertz maintains stable brand interest performance in mature markets: Columbus OH (-3.7% decline, 26.0% brand interest) and Grand Junction-Montrose CO (-3.2% decline, 30.0% brand interest)
Hertz faces growth challenges in historically strong markets: Baltimore MD (-13.3% decline, 26.0% brand interest) and Bangor ME (-16.1% decline, 26.0% brand interest)
Hertz performance in major markets: Atlanta GA (-31.4% decline, 24.0% brand interest, 2.7M TVHH), Baltimore MD (-13.3% decline, 26.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-46.3% decline, 22.0% brand interest, 2.6M TVHH)
Competitive Insights
Competitive Insights showcase how Hertz performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hertz can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hertz can focus its competitive strategy.
Alamo demonstrates category dominance with 435.5% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+566.7%, 40.0% brand interest), Albuquerque-Santa Fe NM (+314.3%, 29.0% brand interest), and Amarillo TX (+275.0%, 30.0% brand interest)
In high-growth markets, Alamo maintains an average brand interest of 30.7% with consistent performance across 158 markets
Budget shows strong momentum with 14.6% average brand interest growth across key markets: Tallahassee FL-Thomasville GA (+184.6% growth, +24.0% brand interest), Cheyenne WY-Scottsbluff NE (+175.0% growth, +21.0% brand interest), and Atlanta GA (+118.2% growth, +13.0% brand interest)
Budget captured additional brand interest in 110 markets, averaging +5.0% brand interest growth in key growth markets
Alamo shows strong momentum with 435.5% average brand interest growth across key markets: Ft. Smith-Fayetteville-Springdale-Rogers AR (+966.7% growth, +29.0% brand interest), Norfolk-Portsmouth-Newport News VA (+966.7% growth, +29.0% brand interest), and Birmingham AL (+833.3% growth, +25.0% brand interest)
Alamo captured additional brand interest in 158 markets, averaging +24.3% brand interest growth in key growth markets
Budget maintains market dominance with an average 34.0% brand interest across key markets: Bowling Green KY (32.0% brand interest, +33.3% growth), Cheyenne WY-Scottsbluff NE (33.0% brand interest, +175.0% growth), and Tallahassee FL-Thomasville GA (37.0% brand interest, +184.6% growth)
Alamo maintains market dominance with an average 34.3% brand interest across key markets: Albany-Schenectady-Troy NY (40.0% brand interest, +566.7% growth), Atlanta GA (37.0% brand interest, +825.0% growth), and Austin TX (31.0% brand interest, +138.5% growth)
Hertz maintains market dominance with an average 38.6% brand interest across key markets: Albany GA (39.0% brand interest, +105.3% growth), Alexandria LA (37.0% brand interest, +15.6% growth), and Augusta GA (40.0% brand interest, +73.9% growth)
Budget dominates in 171 of 187 key battleground markets against Enterprise, notably in Abilene-Sweetwater TX (14.0% vs 23.0% brand interest), Albany GA (16.0% vs 18.0% brand interest), and Albany-Schenectady-Troy NY (16.0% vs 14.0% brand interest)
Alamo dominates in 161 of 162 key battleground markets against Enterprise, notably in Albany-Schenectady-Troy NY (16.0% vs 40.0% brand interest), Albuquerque-Santa Fe NM (17.0% vs 29.0% brand interest), and Amarillo TX (17.0% vs 30.0% brand interest)
Hertz dominates in 147 of 199 key battleground markets against Enterprise, notably in Abilene-Sweetwater TX (14.0% vs 31.0% brand interest), Albany GA (16.0% vs 39.0% brand interest), and Albany-Schenectady-Troy NY (16.0% vs 24.0% brand interest)
Enterprise dominates in 168 of 188 key battleground markets against Avis, notably in Abilene-Sweetwater TX (14.0% vs 9.0% brand interest), Albany GA (16.0% vs 5.0% brand interest), and Albany-Schenectady-Troy NY (16.0% vs 6.0% brand interest)
Alamo dominates in 157 of 162 key battleground markets against Budget, notably in Albany-Schenectady-Troy NY (14.0% vs 40.0% brand interest), Augusta GA (16.0% vs 24.0% brand interest), and Bakersfield CA (19.0% vs 28.0% brand interest)
Budget dominates in 115 of 191 key battleground markets against Hertz, notably in Albany-Schenectady-Troy NY (14.0% vs 24.0% brand interest), Augusta GA (16.0% vs 40.0% brand interest), and Bakersfield CA (19.0% vs 34.0% brand interest)
Budget dominates in 185 of 189 key battleground markets against Avis, notably in Albany-Schenectady-Troy NY (14.0% vs 6.0% brand interest), Augusta GA (16.0% vs 4.0% brand interest), and Bakersfield CA (19.0% vs 1.0% brand interest)