Avis
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Avis, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
49 DMAs
20 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
83 DMAs
16 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
23 DMAs
7 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
52 DMAs
7 States
|
Brand Insights
Brand Insights reveal Avis’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Avis shows strong performance with 7.1% average growth across 51 markets (20.9% avg brand interest), with positive growth in 38 of 51 markets
Top performing markets for Avis demonstrate exceptional results in South Dakota (+31.2% growth, 21.0% brand interest, +5.0% change), Maine (+29.4% growth, 22.0% brand interest, +5.0% change), and Vermont (+27.8% growth, 23.0% brand interest, +5.0% change)
Avis has 10 markets with high growth (>15%), 20 markets with moderate growth (5-15%), 19 stable markets (0-5%), and 2 declining markets
Notable high-growth markets for Avis include Arkansas (+17.6% growth, 20.0% brand interest), Idaho (+18.8% growth, 19.0% brand interest), and Iowa (+17.6% growth, 20.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Avis, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Avis, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Alamo demonstrates category leadership at state level with 30.3% average brand interest growth, showing exceptional performance in Alabama (+50.0%, 6.0% brand interest), Alaska (+42.9%, 10.0% brand interest), and California (+60.0%, 8.0% brand interest)
In high-growth state markets, Alamo maintains an average brand interest of 8.9% with consistent performance across 35 markets
Alamo shows strong momentum with 30.3% average brand interest growth across key state markets: West Virginia (+87.5% growth, +7.0% brand interest), Mississippi (+75.0% growth, +3.0% brand interest), and California (+60.0% growth, +3.0% brand interest)
Alamo captured additional brand interest in 45 state markets, averaging +2.2% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Avis in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
49
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 20.0% | +5.3% | +0.0% |
| Phoenix AZ | 1,818,040 | 20.0% | +0.0% | +5.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 21.0% | +0.0% | +10.5% |
| Detroit MI | 1,646,663 | 21.0% | +5.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 23.0% | +0.0% | +9.5% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 26.0% | +0.0% | +8.3% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 18.0% | +5.9% | +5.9% |
| Indianapolis IN | 1,026,188 | 16.0% | -5.9% | +6.7% |
High Growth Priority
Large markets showing strong consistent growth
83
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 26.0% | +8.3% | +8.3% |
| Philadelphia PA | 2,642,616 | 23.0% | +9.5% | +4.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 21.0% | +10.5% | -4.6% |
| Boston MA-Manchester NH | 2,206,762 | 22.0% | +15.8% | +10.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 19.0% | +11.8% | +5.6% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 17.0% | +6.3% | +6.3% |
| St. Louis MO | 1,066,886 | 20.0% | +17.7% | +5.3% |
| Kansas City MO | 866,618 | 28.0% | +7.7% | +7.7% |
Maintain & Optimize
Stable markets with consistent performance
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 22.0% | +4.8% | -4.4% |
| Houston TX | 2,266,381 | 23.0% | +4.6% | -4.2% |
| Seattle-Tacoma WA | 1,798,974 | 28.0% | +0.0% | +3.7% |
| Denver CO | 1,523,659 | 22.0% | +0.0% | +4.8% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 19.0% | +0.0% | +0.0% |
| Portland OR | 1,086,232 | 17.0% | +0.0% | +0.0% |
| Providence RI-New Bedford MA | 564,315 | 20.0% | +5.3% | -4.8% |
| Richmond-Petersburg VA | 516,962 | 18.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
52
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 26.0% | -3.7% | +4.0% |
| Atlanta GA | 2,277,873 | 21.0% | -8.7% | -8.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 25.0% | -3.9% | -3.9% |
| Charlotte NC | 1,124,890 | 21.0% | +0.0% | -8.7% |
| Pittsburgh PA | 998,699 | 19.0% | +0.0% | -9.5% |
| Nashville TN | 993,259 | 16.0% | -5.9% | +0.0% |
| Baltimore MD | 977,058 | 21.0% | -4.6% | +5.0% |
| Salt Lake City UT | 975,902 | 18.0% | +5.9% | -5.3% |
Brand Insights
Brand Insights for Avis in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Avis shows strong performance with 16.1% average growth across 206 markets (19.6% avg brand interest), with positive growth in 119 of 206 markets
Top performing markets for Avis demonstrate exceptional results in St. Joseph MO (+140.9% growth, 53.0% brand interest, +31.0% change), Presque Isle ME (+100.0% growth, 23.0% brand interest, +23.0% change), and Wausau-Rhinelander WI (+91.7% growth, 23.0% brand interest, +11.0% change)
Avis has 57 markets with high growth (>15%), 52 markets with moderate growth (5-15%), 45 stable markets (0-5%), and 52 declining markets
Notable high-growth markets for Avis include Albany GA (+17.6% growth, 20.0% brand interest), Alexandria LA (+45.5% growth, 16.0% brand interest), and Amarillo TX (+30.0% growth, 26.0% brand interest)
Avis demonstrates strong market momentum with combined growth and brand interest gains in key markets: Amarillo TX (+30.0% growth, +6.0% gain, 26.0% current brand interest), Bangor ME (+21.1% growth, +4.0% gain, 23.0% current brand interest), and Billings, MT (+37.5% growth, +6.0% gain, 22.0% current brand interest)
Avis successfully defends strong market positions while maintaining brand interest growth in Amarillo TX (maintained 26.0% brand interest, +30.0% growth), Bangor ME (maintained 23.0% brand interest, +21.1% growth), and Billings, MT (maintained 22.0% brand interest, +37.5% growth)
In large markets, Avis shows modest growth with notable brand interest: Boston MA-Manchester NH (+15.8% growth, 22.0% brand interest) and Columbus OH (+15.0% growth, 23.0% brand interest)
In medium markets, Avis shows modest growth with notable brand interest: Little Rock-Pine Bluff AR (+28.6% growth, 18.0% brand interest) and Milwaukee WI (+16.7% growth, 21.0% brand interest)
In small markets, Avis shows strong growth with notable brand interest: Albany GA (+17.6% growth, 20.0% brand interest) and Alexandria LA (+45.5% growth, 16.0% brand interest)
Avis maintains consistent performance with steady growth and stable brand interest across 26% of markets, exemplified by Colorado Springs-Pueblo CO (+15.0% growth, +3.0% brand interest), Columbus OH (+15.0% growth, +3.0% brand interest), and Albany-Schenectady-Troy NY (+5.9% growth, +1.0% brand interest)
Avis maintains dominant market position with >35% brand interest in key markets: Juneau AK (38.0% brand interest, +46.1% growth), St. Joseph MO (53.0% brand interest, +140.9% growth), and Joplin MO-Pittsburg KS (38.0% brand interest, +8.6% growth)
Avis achieves significant brand interest gains in Albany GA (+3.0% brand interest growth, now at 20.0%), Alexandria LA (+5.0% brand interest growth, now at 16.0%), and Amarillo TX (+6.0% brand interest growth, now at 26.0%)
Avis shows accelerating brand interest growth in Albany GA (+17.6% growth, 20.0% brand interest) and Alexandria LA (+45.5% growth, 16.0% brand interest)
Avis demonstrates emerging brand interest strength in Alexandria LA (+45.5% growth, 16.0% brand interest) and Champaign & Springfield-Decatur IL (+18.8% growth, 19.0% brand interest)
Avis maintains stable brand interest performance in mature markets: Baltimore MD (-4.5% growth, 21.0% brand interest) and Columbia-Jefferson City MO (-3.7% growth, 26.0% brand interest)
Avis faces growth challenges in historically strong markets: Casper-Riverton WY (-7.1% growth, 39.0% brand interest) and Cheyenne WY-Scottsbluff NE (-9.8% growth, 37.0% brand interest)
Competitive Insights
Competitive Insights showcase how Avis performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Avis can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Avis can focus its competitive strategy.
Alamo demonstrates category leadership at dma level with 48.3% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+200.0%, 33.0% brand interest), Albany GA (+700.0%, 8.0% brand interest), and Albuquerque-Santa Fe NM (+28.6%, 9.0% brand interest)
In high-growth dma markets, Alamo maintains an average brand interest of 8.9% with consistent performance across 119 markets
Budget shows strong momentum with 17.0% average brand interest growth across key dma markets: Joplin MO-Pittsburg KS (+900.0% growth, +9.0% brand interest), Great Falls MT (+800.0% growth, +16.0% brand interest), and Bowling Green KY (+566.7% growth, +17.0% brand interest)
Budget captured additional brand interest in 104 dma markets, averaging +3.3% brand interest growth in key growth dma
Alamo shows strong momentum with 48.3% average brand interest growth across key dma markets: Duluth MN-Superior WI (+900.0% growth, +9.0% brand interest), Albany GA (+700.0% growth, +7.0% brand interest), and Columbus-Tupelo-West Point MS (+700.0% growth, +7.0% brand interest)
Alamo captured additional brand interest in 138 dma markets, averaging +3.2% brand interest growth in key growth dma
Avis shows strong momentum with 16.1% average brand interest growth across key dma markets: Sioux City IA (+800.0% growth, +16.0% brand interest), Wheeling WV-Steubenville OH (+700.0% growth, +14.0% brand interest), and St. Joseph MO (+140.9% growth, +31.0% brand interest)
Avis captured additional brand interest in 107 dma markets, averaging +3.9% brand interest growth in key growth dma
In direct competition, Alamo outperforms Budget with 9.6 percentage point brand interest advantage across 202 shared markets: Amarillo TX (gap: 8.0% brand interest, 12.0% growth), Beaumont-Port Arthur TX (gap: 7.0% brand interest, 4.6% growth), and Bowling Green KY (gap: 20.0% brand interest, 666.7% growth)
In select markets, Avis outperforms Budget despite weaker overall growth (+16.1% vs +17.0% overall): Amarillo TX (Avis leads: 26.0% share, +30.0% growth vs Budget: 14.0%, -26.3%)
In select markets, Enterprise outperforms Alamo despite weaker overall growth (-4.6% vs +48.3% overall): Beaumont-Port Arthur TX (Enterprise leads: 42.0% share, +5.0% growth vs Alamo: 4.0%, -20.0%)
In select markets, Budget outperforms Alamo despite weaker overall growth (+17.0% vs +48.3% overall): Bowling Green KY (Budget leads: 20.0% share, +566.7% growth vs Alamo: 0.0%, -100.0%)
In select markets, Hertz outperforms Alamo despite weaker overall growth (+1.9% vs +48.3% overall): Beaumont-Port Arthur TX (Hertz leads: 27.0% share, +8.0% growth vs Alamo: 4.0%, -20.0%)
In select markets, Avis outperforms Alamo despite weaker overall growth (+16.1% vs +48.3% overall): Amarillo TX (Avis leads: 26.0% share, +30.0% growth vs Alamo: 6.0%, -14.3%)
In select markets, Enterprise outperforms Avis despite weaker overall growth (-4.6% vs +16.1% overall): Atlanta GA (Enterprise leads: 23.0% share, +4.5% growth vs Avis: 21.0%, -8.7%)
In select markets, Hertz outperforms Avis despite weaker overall growth (+1.9% vs +16.1% overall): Beaumont-Port Arthur TX (Hertz leads: 27.0% share, +8.0% growth vs Avis: 16.0%, -5.9%)