Avis
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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Avis, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
3 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
1 DMA
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
2 DMAs
|
|
Monitor & Maintain
|
All other markets
|
205 DMAs
50 States
|
Brand Insights
Brand Insights reveal Avis’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Avis shows challenging performance with -67.8% average growth across 51 markets (6.3% avg brand interest), with positive growth in 0 of 51 markets
Avis has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
Avis shows strong performance with 48.5% average growth across 51 markets (6.3% avg brand interest), with positive growth in 46 of 51 markets
Avis has 46 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 3 stable markets (0-5%), and 2 declining markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Avis, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Avis, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Alamo shows market leadership with 441.1% average brand interest growth and notable strength in Alabama (+575.0%, 27.0% brand interest), Alaska (+150.0%, 20.0% brand interest), and Arizona (+466.7%, 34.0% brand interest)
In high-growth markets, Alamo maintains an average brand interest of 31.5% with consistent performance across 51 markets
Budget shows strong momentum with 19.9% average brand interest growth across key markets: Georgia (+91.7% growth, +11.0% brand interest), Kansas (+84.6% growth, +11.0% brand interest), and New Jersey (+84.6% growth, +11.0% brand interest)
Budget captured additional brand interest in 36 markets, averaging +4.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Avis in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charlottesville VA | 86,196 | 29.0% | +123.1% | +61.1% |
| Laredo TX | 72,310 | 27.0% | +50.0% | +125.0% |
| Springfield MO | N/A | 23.0% | +35.3% | +53.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Harlingen-Weslaco-Brownsville-McAllen TX | 355,054 | 19.0% | +35.7% | +90.0% |
High Growth Priority
Large markets showing strong consistent growth
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Antonio TX | 932,395 | 24.0% | +41.2% | +60.0% |
| Austin TX | 861,098 | 14.0% | -39.1% | +75.0% |
Monitor & Maintain
All other markets
205
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 6.0% | -75.0% | +50.0% |
| Los Angeles CA | 5,137,519 | 5.0% | -75.0% | +25.0% |
| Chicago IL | 3,189,842 | 7.0% | -66.7% | +75.0% |
| Philadelphia PA | 2,735,885 | 5.0% | -78.3% | +66.7% |
| Dallas-Ft. Worth TX | 2,676,555 | 7.0% | -74.1% | +75.0% |
| Atlanta GA | 2,358,268 | 4.0% | -84.0% | +33.3% |
| Houston TX | 2,346,370 | 8.0% | -65.2% | +60.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 9.0% | -59.1% | +50.0% |
Brand Insights
Brand Insights for Avis in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Avis shows challenging performance with -68.6% average growth across 192 markets (5.7% avg brand interest), with positive growth in 5 of 192 markets
Top performing markets for Avis demonstrate exceptional results in Charlottesville VA (+123.1% growth, 29.0% brand interest, +16.0% brand interest change) and Laredo TX (+50.0% growth, 27.0% brand interest, +9.0% brand interest change)
Avis has 5 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 1 stable market (0-5%), and 186 declining markets
Notable high-growth markets for Avis include Charlottesville VA (+123.1% growth, 29.0% brand interest), Harlingen-Weslaco-Brownsville-McAllen TX (+35.7% growth, 19.0% brand interest), and Laredo TX (+50.0% growth, 27.0% brand interest)
Avis shows positive brand interest momentum in 5 markets, notably in Charlottesville VA (+16.0% brand interest), Harlingen-Weslaco-Brownsville-McAllen TX (+5.0% brand interest), Laredo TX (+9.0% brand interest)
Avis demonstrates strong market momentum with combined growth and brand interest gains in key markets: Charlottesville VA (+123.1% growth, +16.0% gain, 29.0% current brand interest), Laredo TX (+50.0% growth, +9.0% gain, 27.0% current brand interest), and San Antonio TX (+41.2% growth, +7.0% gain, 24.0% current brand interest)
Avis achieves significant brand interest gains in Charlottesville VA (+16.0% brand interest growth, now at 29.0%) and Harlingen-Weslaco-Brownsville-McAllen TX (+5.0% brand interest growth, now at 19.0%)
Avis shows accelerating brand interest growth in Charlottesville VA (+123.1% growth, 29.0% brand interest) and Harlingen-Weslaco-Brownsville-McAllen TX (+35.7% growth, 19.0% brand interest)
Avis performance in major markets: Atlanta GA (-84.0% decline, 4.0% brand interest, 2.7M TVHH), Baltimore MD (-76.2% decline, 5.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-63.2% decline, 7.0% brand interest, 2.6M TVHH)
Avis shows positive brand interest growth in markets representing 1.4% of total TVHH coverage
Avis shows strong performance with 51.2% average growth across 170 markets (6.3% avg brand interest), with positive growth in 142 of 170 markets
Top performing markets for Avis demonstrate exceptional results in Laredo TX (+125.0% growth, 27.0% brand interest, +15.0% brand interest change) and Charlottesville VA (+61.1% growth, 29.0% brand interest, +11.0% brand interest change)
Avis has 141 markets with high growth (>15%), 1 market with moderate growth (5-15%), 18 stable markets (0-5%), and 10 declining markets
Notable high-growth markets for Avis include Abilene-Sweetwater TX (+80.0% growth, 9.0% brand interest), Albany-Schenectady-Troy NY (+50.0% growth, 6.0% brand interest), and Albuquerque-Santa Fe NM (+75.0% growth, 7.0% brand interest)
Avis shows positive brand interest momentum in 142 markets, notably in Abilene-Sweetwater TX (+4.0% brand interest), Albany-Schenectady-Troy NY (+2.0% brand interest), Albuquerque-Santa Fe NM (+3.0% brand interest)
Avis demonstrates strong market momentum with combined growth and brand interest gains in key markets: Charlottesville VA (+61.1% growth, +11.0% gain, 29.0% current brand interest), Laredo TX (+125.0% growth, +15.0% gain, 27.0% current brand interest), and San Antonio TX (+60.0% growth, +9.0% gain, 24.0% current brand interest)
Competitive Insights
Competitive Insights showcase how Avis performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Avis can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Avis can focus its competitive strategy.
Alamo demonstrates category dominance with 435.5% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+566.7%, 40.0% brand interest), Albuquerque-Santa Fe NM (+314.3%, 29.0% brand interest), and Amarillo TX (+275.0%, 30.0% brand interest)
In high-growth markets, Alamo maintains an average brand interest of 30.7% with consistent performance across 158 markets
Budget shows strong momentum with 14.6% average brand interest growth across key markets: Tallahassee FL-Thomasville GA (+184.6% growth, +24.0% brand interest), Cheyenne WY-Scottsbluff NE (+175.0% growth, +21.0% brand interest), and Atlanta GA (+118.2% growth, +13.0% brand interest)
Budget captured additional brand interest in 110 markets, averaging +5.0% brand interest growth in key growth markets
Alamo shows strong momentum with 435.5% average brand interest growth across key markets: Ft. Smith-Fayetteville-Springdale-Rogers AR (+966.7% growth, +29.0% brand interest), Norfolk-Portsmouth-Newport News VA (+966.7% growth, +29.0% brand interest), and Birmingham AL (+833.3% growth, +25.0% brand interest)
Alamo captured additional brand interest in 158 markets, averaging +24.3% brand interest growth in key growth markets
Budget maintains market dominance with an average 34.0% brand interest across key markets: Bowling Green KY (32.0% brand interest, +33.3% growth), Cheyenne WY-Scottsbluff NE (33.0% brand interest, +175.0% growth), and Tallahassee FL-Thomasville GA (37.0% brand interest, +184.6% growth)
Alamo maintains market dominance with an average 34.3% brand interest across key markets: Albany-Schenectady-Troy NY (40.0% brand interest, +566.7% growth), Atlanta GA (37.0% brand interest, +825.0% growth), and Austin TX (31.0% brand interest, +138.5% growth)
Hertz maintains market dominance with an average 38.6% brand interest across key markets: Albany GA (39.0% brand interest, +105.3% growth), Alexandria LA (37.0% brand interest, +15.6% growth), and Augusta GA (40.0% brand interest, +73.9% growth)
Budget dominates in 171 of 187 key battleground markets against Enterprise, notably in Abilene-Sweetwater TX (14.0% vs 23.0% brand interest), Albany GA (16.0% vs 18.0% brand interest), and Albany-Schenectady-Troy NY (16.0% vs 14.0% brand interest)
Alamo dominates in 161 of 162 key battleground markets against Enterprise, notably in Albany-Schenectady-Troy NY (16.0% vs 40.0% brand interest), Albuquerque-Santa Fe NM (17.0% vs 29.0% brand interest), and Amarillo TX (17.0% vs 30.0% brand interest)
Hertz dominates in 147 of 199 key battleground markets against Enterprise, notably in Abilene-Sweetwater TX (14.0% vs 31.0% brand interest), Albany GA (16.0% vs 39.0% brand interest), and Albany-Schenectady-Troy NY (16.0% vs 24.0% brand interest)
Enterprise dominates in 168 of 188 key battleground markets against Avis, notably in Abilene-Sweetwater TX (14.0% vs 9.0% brand interest), Albany GA (16.0% vs 5.0% brand interest), and Albany-Schenectady-Troy NY (16.0% vs 6.0% brand interest)
Alamo dominates in 157 of 162 key battleground markets against Budget, notably in Albany-Schenectady-Troy NY (14.0% vs 40.0% brand interest), Augusta GA (16.0% vs 24.0% brand interest), and Bakersfield CA (19.0% vs 28.0% brand interest)
Budget dominates in 115 of 191 key battleground markets against Hertz, notably in Albany-Schenectady-Troy NY (14.0% vs 24.0% brand interest), Augusta GA (16.0% vs 40.0% brand interest), and Bakersfield CA (19.0% vs 34.0% brand interest)
Budget dominates in 185 of 189 key battleground markets against Avis, notably in Albany-Schenectady-Troy NY (14.0% vs 6.0% brand interest), Augusta GA (16.0% vs 4.0% brand interest), and Bakersfield CA (19.0% vs 1.0% brand interest)