Avis
Integrate Avis's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Avis, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
84 DMAs
36 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
59 DMAs
5 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
16 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
52 DMAs
7 States
|
Brand Insights
Brand Insights reveal Avis’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Avis shows stable performance with 0.3% average growth across 51 markets (20.9% avg brand interest), with positive growth in 17 of 51 markets
Top performing markets for Avis demonstrate exceptional results in North Dakota (+15.8% growth, 22.0% brand interest, +3.0% change), Hawaii (+15.0% growth, 23.0% brand interest, +3.0% change), and Alaska (+10.7% growth, 31.0% brand interest, +3.0% change)
Avis has 2 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 23 stable markets (0-5%), and 15 declining markets
Notable high-growth markets for Avis include Hawaii (+15.0% growth, 23.0% brand interest) and North Dakota (+15.8% growth, 22.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Avis, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Avis, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Enterprise demonstrates category leadership at state level with 8.3% average brand interest growth, showing exceptional performance in Colorado (+17.6%, 20.0% brand interest), Montana (+42.1%, 27.0% brand interest), and North Dakota (+19.1%, 25.0% brand interest)
In high-growth state markets, Enterprise maintains an average brand interest of 26.7% with consistent performance across 7 markets
Enterprise shows strong momentum with 8.3% average brand interest growth across key state markets: Montana (+42.1% growth, +8.0% brand interest), West Virginia (+20.0% growth, +7.0% brand interest), and North Dakota (+19.1% growth, +4.0% brand interest)
Enterprise captured additional brand interest in 35 state markets, averaging +2.7% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Avis in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
84
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 26.0% | +0.0% | +8.3% |
| Philadelphia PA | 2,642,616 | 23.0% | +0.0% | +9.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 20.0% | -4.8% | +5.3% |
| Boston MA-Manchester NH | 2,206,762 | 21.0% | -4.6% | +16.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 26.0% | +4.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 27.0% | -3.6% | +12.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 22.0% | +4.8% | +10.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 19.0% | +0.0% | +18.8% |
High Growth Priority
Large markets showing strong consistent growth
59
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 28.0% | +7.7% | +7.7% |
| Atlanta GA | 2,277,873 | 25.0% | +19.1% | +13.6% |
| Indianapolis IN | 1,026,188 | 17.0% | +6.3% | +6.3% |
| Nashville TN | 993,259 | 18.0% | +12.5% | +5.9% |
| San Diego CA | 940,959 | 25.0% | +8.7% | +4.2% |
| Kansas City MO | 866,618 | 31.0% | +10.7% | +24.0% |
| Hartford & New Haven CT | 862,036 | 21.0% | +10.5% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 26.0% | +13.0% | +8.3% |
Maintain & Optimize
Stable markets with consistent performance
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 20.0% | +0.0% | +0.0% |
| Chicago IL | 3,081,097 | 22.0% | +0.0% | +4.8% |
| Houston TX | 2,266,381 | 23.0% | +0.0% | +0.0% |
| Detroit MI | 1,646,663 | 21.0% | +0.0% | +0.0% |
| Denver CO | 1,523,659 | 22.0% | +0.0% | +0.0% |
| Las Vegas NV | 739,704 | 20.0% | +0.0% | +0.0% |
| Peoria-Bloomington IL | 210,894 | 18.0% | +0.0% | +0.0% |
| Monterey-Salinas CA | 197,948 | 20.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
52
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,818,040 | 20.0% | +0.0% | -4.8% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 18.0% | -5.3% | -5.3% |
| Baltimore MD | 977,058 | 20.0% | -4.8% | +0.0% |
| Columbus OH | 865,632 | 22.0% | -4.4% | -4.4% |
| Jacksonville FL | 671,993 | 25.0% | -3.9% | -7.4% |
| Providence RI-New Bedford MA | 564,315 | 19.0% | -5.0% | +0.0% |
| Buffalo NY | 537,294 | 16.0% | -15.8% | +0.0% |
| Little Rock-Pine Bluff AR | 490,561 | 14.0% | -22.2% | -6.7% |
Brand Insights
Brand Insights for Avis in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Avis shows stable performance with 0.4% average growth across 210 markets (19.5% avg brand interest), with positive growth in 82 of 210 markets
Top performing markets for Avis demonstrate exceptional results in Alpena MI (+100.0% growth, 100.0% brand interest, +100.0% change), San Angelo TX (+93.3% growth, 29.0% brand interest, +14.0% change), and Great Falls MT (+77.8% growth, 32.0% brand interest, +14.0% change)
Avis has 31 markets with high growth (>15%), 40 markets with moderate growth (5-15%), 58 stable markets (0-5%), and 81 declining markets
Notable high-growth markets for Avis include Abilene-Sweetwater TX (+59.1% growth, 35.0% brand interest), Alpena MI (+100.0% growth, 100.0% brand interest), and Atlanta GA (+19.1% growth, 25.0% brand interest)
Avis demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+59.1% growth, +13.0% gain, 35.0% current brand interest), Alpena MI (+100.0% growth, +100.0% gain, 100.0% current brand interest), and Atlanta GA (+19.1% growth, +4.0% gain, 25.0% current brand interest)
Avis successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 35.0% brand interest, +59.1% growth), Alpena MI (maintained 100.0% brand interest, +100.0% growth), and Atlanta GA (maintained 25.0% brand interest, +19.1% growth)
In large markets, Avis shows modest growth with notable brand interest: Atlanta GA (+19.1% growth, 25.0% brand interest) and Charlotte NC (+4.8% growth, 22.0% brand interest)
In medium markets, Avis shows modest growth with notable brand interest: Lexington KY (+21.4% growth, 17.0% brand interest) and Wilkes Barre-Scranton PA (+23.5% growth, 21.0% brand interest)
Avis maintains dominant market position with >35% brand interest in key markets: Alpena MI (100.0% brand interest, +100.0% growth), Casper-Riverton WY (48.0% brand interest, +23.1% growth), and Tallahassee FL-Thomasville GA (37.0% brand interest, +2.8% growth)
Avis achieves significant brand interest gains in Abilene-Sweetwater TX (+13.0% brand interest growth, now at 35.0%), Alpena MI (+100.0% brand interest growth, now at 100.0%), and Atlanta GA (+4.0% brand interest growth, now at 25.0%)
Avis shows accelerating brand interest growth in Abilene-Sweetwater TX (+59.1% growth, 35.0% brand interest) and Alpena MI (+100.0% growth, 100.0% brand interest)
Avis demonstrates emerging brand interest strength in Jonesboro AR (+650.0% growth, 15.0% brand interest) and Lexington KY (+21.4% growth, 17.0% brand interest)
Avis maintains stable brand interest performance in mature markets: Baltimore MD (-4.8% growth, 20.0% brand interest) and Boston MA-Manchester NH (-4.5% growth, 21.0% brand interest)
Avis faces growth challenges in historically strong markets: Grand Junction-Montrose CO (-3.3% growth, 29.0% brand interest) and Joplin MO-Pittsburg KS (-10.5% growth, 34.0% brand interest)
Avis performance in major markets: Baltimore MD (-4.8% growth, 20.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-4.5% growth, 21.0% brand interest, 2.6M TVHH), and Cleveland-Akron (Canton) OH (-5.3% growth, 18.0% brand interest, 1.6M TVHH)
Avis shows positive brand interest growth in markets representing 34.0% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Avis performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Avis can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Avis can focus its competitive strategy.
Enterprise demonstrates category leadership at dma level with 11.7% average brand interest growth, showing exceptional performance in Albany GA (+18.4%, 45.0% brand interest), Alexandria LA (+24.1%, 36.0% brand interest), and Bend OR (+27.3%, 28.0% brand interest)
In high-growth dma markets, Enterprise maintains an average brand interest of 36.9% with consistent performance across 56 markets
Enterprise shows strong momentum with 11.7% average brand interest growth across key dma markets: St. Joseph MO (+700.0% growth, +28.0% brand interest), Parkersburg WV (+511.1% growth, +46.0% brand interest), and Twin Falls ID (+84.6% growth, +22.0% brand interest)
Enterprise captured additional brand interest in 122 dma markets, averaging +5.6% brand interest growth in key growth dma
Hertz shows strong momentum with 7.6% average brand interest growth across key dma markets: Helena MT (+270.4% growth, +73.0% brand interest), Victoria TX (+194.1% growth, +66.0% brand interest), and Juneau AK (+138.9% growth, +25.0% brand interest)
Hertz captured additional brand interest in 108 dma markets, averaging +6.3% brand interest growth in key growth dma
In direct competition, Enterprise outperforms Hertz with 13.2 percentage point brand interest advantage across 210 shared markets: Anchorage AK (gap: 4.0% brand interest, 18.3% growth), Atlanta GA (gap: 17.0% brand interest, 7.0% growth), and Austin TX (gap: 10.0% brand interest, 14.7% growth)
In select markets, Budget outperforms Enterprise despite weaker overall growth (+1.3% vs +11.7% overall): Anchorage AK (Budget leads: 25.0% share, +19.1% growth vs Enterprise: 14.0%, -6.7%), Juneau AK (Budget leads: 53.0% share, +112.0% growth vs Enterprise: 0.0%, -100.0%), and Lafayette LA (Budget: +6.7% growth vs Enterprise: -3.0% growth)
In select markets, Alamo outperforms Enterprise despite weaker overall growth (-31.6% vs +11.7% overall): Billings, MT (Alamo: +16.7% growth vs Enterprise: -4.3% growth), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (Alamo: +20.0% growth vs Enterprise: -8.7% growth), and Monterey-Salinas CA (Alamo: +14.3% growth vs Enterprise: -4.8% growth)
In select markets, Hertz outperforms Enterprise despite weaker overall growth (+7.6% vs +11.7% overall): Atlanta GA (Hertz leads: 39.0% share, +2.6% growth vs Enterprise: 22.0%, -4.3%) and Austin TX (Hertz leads: 32.0% share, +10.3% growth vs Enterprise: 22.0%, -4.3%)
In select markets, Avis outperforms Enterprise despite weaker overall growth (+0.4% vs +11.7% overall): Anchorage AK (Avis leads: 34.0% share, +9.7% growth vs Enterprise: 14.0%, -6.7%), Atlanta GA (Avis leads: 25.0% share, +19.1% growth vs Enterprise: 22.0%, -4.3%), and Austin TX (Avis leads: 23.0% share, +4.5% growth vs Enterprise: 22.0%, -4.3%)
In select markets, Alamo outperforms Budget despite weaker overall growth (-31.6% vs +1.3% overall): Billings, MT (Alamo: +16.7% growth vs Budget: -35.7% growth) and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (Alamo: +20.0% growth vs Budget: -16.7% growth)
In select markets, Avis outperforms Budget despite weaker overall growth (+0.4% vs +1.3% overall): Albuquerque-Santa Fe NM (Avis leads: 19.0% share, +5.6% growth vs Budget: 15.0%, -16.7%) and Atlanta GA (Avis leads: 25.0% share, +19.1% growth vs Budget: 10.0%, -16.7%)
In select markets, Budget outperforms Alamo despite weaker overall growth (+1.3% vs -31.6% overall): Abilene-Sweetwater TX (Budget leads: 10.0% share, +25.0% growth vs Alamo: 0.0%, -100.0%)
In select markets, Avis outperforms Alamo despite weaker overall growth (+0.4% vs -31.6% overall): Abilene-Sweetwater TX (Avis leads: 35.0% share, +59.1% growth vs Alamo: 0.0%, -100.0%) and Albany GA (Avis leads: 21.0% share, +5.0% growth vs Alamo: 0.0%, -100.0%)
In select markets, Budget outperforms Hertz despite weaker overall growth (+1.3% vs +7.6% overall): Anchorage AK (Budget leads: 25.0% share, +19.1% growth vs Hertz: 18.0%, -25.0%), Columbia-Jefferson City MO (Budget: +10.5% growth vs Hertz: -3.9% growth), and Eureka CA (Budget: +16.7% growth vs Hertz: -23.7% growth)