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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Enterprise, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
34 DMAs
13 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
97 DMAs
22 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
23 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
57 DMAs
10 States
|
Brand Insights
Brand Insights reveal Enterprise’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Enterprise shows strong performance with 8.3% average growth across 51 markets (26.1% avg brand interest), with positive growth in 43 of 51 markets
Top performing markets for Enterprise demonstrate exceptional results in Montana (+42.1% growth, 27.0% brand interest, +8.0% change), West Virginia (+20.0% growth, 42.0% brand interest, +7.0% change), and North Dakota (+19.1% growth, 25.0% brand interest, +4.0% change)
Enterprise has 7 markets with high growth (>15%), 28 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 1 declining market
Notable high-growth markets for Enterprise include Colorado (+17.6% growth, 20.0% brand interest), Montana (+42.1% growth, 27.0% brand interest), and North Dakota (+19.1% growth, 25.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Enterprise, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Enterprise, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Enterprise demonstrates category leadership at state level with 8.3% average brand interest growth, showing exceptional performance in Colorado (+17.6%, 20.0% brand interest), Montana (+42.1%, 27.0% brand interest), and North Dakota (+19.1%, 25.0% brand interest)
In high-growth state markets, Enterprise maintains an average brand interest of 26.7% with consistent performance across 7 markets
Enterprise shows strong momentum with 8.3% average brand interest growth across key state markets: Montana (+42.1% growth, +8.0% brand interest), West Virginia (+20.0% growth, +7.0% brand interest), and North Dakota (+19.1% growth, +4.0% brand interest)
Enterprise captured additional brand interest in 35 state markets, averaging +2.7% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Enterprise in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 26.0% | +4.0% | +4.0% |
| Detroit MI | 1,646,663 | 26.0% | +8.3% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 23.0% | +9.5% | -4.2% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 18.0% | +5.9% | +5.9% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 17.0% | +0.0% | +6.3% |
| Charlotte NC | 1,124,890 | 25.0% | +8.7% | +0.0% |
| Indianapolis IN | 1,026,188 | 34.0% | +3.0% | +0.0% |
| Pittsburgh PA | 998,699 | 31.0% | +3.3% | +10.7% |
High Growth Priority
Large markets showing strong consistent growth
97
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 29.0% | +20.8% | +20.8% |
| Chicago IL | 3,081,097 | 18.0% | +12.5% | +0.0% |
| Phoenix AZ | 1,818,040 | 25.0% | +8.7% | +8.7% |
| Denver CO | 1,523,659 | 20.0% | +11.1% | +5.3% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 30.0% | +15.4% | +15.4% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 29.0% | +11.5% | -3.3% |
| St. Louis MO | 1,066,886 | 34.0% | +13.3% | +0.0% |
| Baltimore MD | 977,058 | 27.0% | +12.5% | +3.9% |
Maintain & Optimize
Stable markets with consistent performance
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 20.0% | +5.3% | -4.8% |
| Philadelphia PA | 2,642,616 | 22.0% | +4.8% | -4.4% |
| Houston TX | 2,266,381 | 19.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 20.0% | +5.3% | -4.8% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 14.0% | +0.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 21.0% | +5.0% | -4.6% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 29.0% | +0.0% | +0.0% |
| Nashville TN | 993,259 | 30.0% | +3.5% | -3.2% |
Turnaround Priority
Markets requiring immediate attention / improvement
57
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 18.0% | +0.0% | -5.3% |
| Atlanta GA | 2,277,873 | 22.0% | -4.4% | -4.4% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 21.0% | +0.0% | -8.7% |
| Portland OR | 1,086,232 | 26.0% | +4.0% | -7.1% |
| Salt Lake City UT | 975,902 | 24.0% | +0.0% | -11.1% |
| Kansas City MO | 866,618 | 25.0% | +0.0% | -10.7% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 19.0% | +0.0% | -5.0% |
| Memphis TN | 547,706 | 31.0% | -3.1% | -6.1% |
Brand Insights
Brand Insights for Enterprise in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Enterprise shows strong performance with 11.7% average growth across 210 markets (29.5% avg brand interest), with positive growth in 146 of 210 markets
Top performing markets for Enterprise demonstrate exceptional results in St. Joseph MO (+700.0% growth, 32.0% brand interest, +28.0% change), Parkersburg WV (+511.1% growth, 55.0% brand interest, +46.0% change), and Twin Falls ID (+84.6% growth, 48.0% brand interest, +22.0% change)
Enterprise has 56 markets with high growth (>15%), 67 markets with moderate growth (5-15%), 53 stable markets (0-5%), and 34 declining markets
Notable high-growth markets for Enterprise include Albany GA (+18.4% growth, 45.0% brand interest), Alexandria LA (+24.1% growth, 36.0% brand interest), and Bend OR (+27.3% growth, 28.0% brand interest)
Enterprise demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+18.4% growth, +7.0% gain, 45.0% current brand interest), Alexandria LA (+24.1% growth, +7.0% gain, 36.0% current brand interest), and Bend OR (+27.3% growth, +6.0% gain, 28.0% current brand interest)
Enterprise successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 45.0% brand interest, +18.4% growth), Alexandria LA (maintained 36.0% brand interest, +24.1% growth), and Bend OR (maintained 28.0% brand interest, +27.3% growth)
In large markets, Enterprise shows strong growth with notable brand interest: Cleveland-Akron (Canton) OH (+15.4% growth, 30.0% brand interest) and Columbus OH (+16.7% growth, 28.0% brand interest)
In medium markets, Enterprise shows strong growth with notable brand interest: Grand Rapids-Kalamazoo-Battle Creek MI (+20.8% growth, 29.0% brand interest) and Albany-Schenectady-Troy NY (+4.2% growth, 25.0% brand interest)
In small markets, Enterprise shows strong growth with moderate brand interest: Albany GA (+18.4% growth, 45.0% brand interest) and Alexandria LA (+24.1% growth, 36.0% brand interest)
Enterprise maintains consistent performance with steady growth and stable brand interest across 27% of markets, exemplified by San Antonio TX (+15.0% growth, +3.0% brand interest), Albuquerque-Santa Fe NM (+7.7% growth, +2.0% brand interest), and Bangor ME (+9.5% growth, +2.0% brand interest)
Enterprise maintains dominant market position with >35% brand interest in key markets: Albany GA (45.0% brand interest, +18.4% growth), Alexandria LA (36.0% brand interest, +24.1% growth), and Bluefield-Beckley-Oak Hill WV (46.0% brand interest, +17.9% growth)
Enterprise achieves significant brand interest gains in Albany GA (+7.0% brand interest growth, now at 45.0%), Alexandria LA (+7.0% brand interest growth, now at 36.0%), and Bend OR (+6.0% brand interest growth, now at 28.0%)
Enterprise shows accelerating brand interest growth in Albany GA (+18.4% growth, 45.0% brand interest) and Alexandria LA (+24.1% growth, 36.0% brand interest)
Enterprise demonstrates emerging brand interest strength in Mankato MN (+25.0% growth, 5.0% brand interest) and Chicago IL (+12.5% growth, 18.0% brand interest)
Enterprise maintains stable brand interest performance in mature markets: Atlanta GA (-4.3% growth, 22.0% brand interest) and Austin TX (-4.3% growth, 22.0% brand interest)
Enterprise faces growth challenges in historically strong markets: Biloxi-Gulfport MS (-12.5% growth, 35.0% brand interest) and Lafayette LA (-3.0% growth, 32.0% brand interest)
Competitive Insights
Competitive Insights showcase how Enterprise performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Enterprise can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Enterprise can focus its competitive strategy.
Enterprise demonstrates category leadership at dma level with 11.7% average brand interest growth, showing exceptional performance in Albany GA (+18.4%, 45.0% brand interest), Alexandria LA (+24.1%, 36.0% brand interest), and Bend OR (+27.3%, 28.0% brand interest)
In high-growth dma markets, Enterprise maintains an average brand interest of 36.9% with consistent performance across 56 markets
Enterprise shows strong momentum with 11.7% average brand interest growth across key dma markets: St. Joseph MO (+700.0% growth, +28.0% brand interest), Parkersburg WV (+511.1% growth, +46.0% brand interest), and Twin Falls ID (+84.6% growth, +22.0% brand interest)
Enterprise captured additional brand interest in 122 dma markets, averaging +5.6% brand interest growth in key growth dma
Hertz shows strong momentum with 7.6% average brand interest growth across key dma markets: Helena MT (+270.4% growth, +73.0% brand interest), Victoria TX (+194.1% growth, +66.0% brand interest), and Juneau AK (+138.9% growth, +25.0% brand interest)
Hertz captured additional brand interest in 108 dma markets, averaging +6.3% brand interest growth in key growth dma
In direct competition, Enterprise outperforms Hertz with 13.2 percentage point brand interest advantage across 210 shared markets: Anchorage AK (gap: 4.0% brand interest, 18.3% growth), Atlanta GA (gap: 17.0% brand interest, 7.0% growth), and Austin TX (gap: 10.0% brand interest, 14.7% growth)
In select markets, Budget outperforms Enterprise despite weaker overall growth (+1.3% vs +11.7% overall): Anchorage AK (Budget leads: 25.0% share, +19.1% growth vs Enterprise: 14.0%, -6.7%), Juneau AK (Budget leads: 53.0% share, +112.0% growth vs Enterprise: 0.0%, -100.0%), and Lafayette LA (Budget: +6.7% growth vs Enterprise: -3.0% growth)
In select markets, Alamo outperforms Enterprise despite weaker overall growth (-31.6% vs +11.7% overall): Billings, MT (Alamo: +16.7% growth vs Enterprise: -4.3% growth), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (Alamo: +20.0% growth vs Enterprise: -8.7% growth), and Monterey-Salinas CA (Alamo: +14.3% growth vs Enterprise: -4.8% growth)
In select markets, Hertz outperforms Enterprise despite weaker overall growth (+7.6% vs +11.7% overall): Atlanta GA (Hertz leads: 39.0% share, +2.6% growth vs Enterprise: 22.0%, -4.3%) and Austin TX (Hertz leads: 32.0% share, +10.3% growth vs Enterprise: 22.0%, -4.3%)
In select markets, Avis outperforms Enterprise despite weaker overall growth (+0.4% vs +11.7% overall): Anchorage AK (Avis leads: 34.0% share, +9.7% growth vs Enterprise: 14.0%, -6.7%), Atlanta GA (Avis leads: 25.0% share, +19.1% growth vs Enterprise: 22.0%, -4.3%), and Austin TX (Avis leads: 23.0% share, +4.5% growth vs Enterprise: 22.0%, -4.3%)
In select markets, Alamo outperforms Budget despite weaker overall growth (-31.6% vs +1.3% overall): Billings, MT (Alamo: +16.7% growth vs Budget: -35.7% growth) and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (Alamo: +20.0% growth vs Budget: -16.7% growth)
In select markets, Avis outperforms Budget despite weaker overall growth (+0.4% vs +1.3% overall): Albuquerque-Santa Fe NM (Avis leads: 19.0% share, +5.6% growth vs Budget: 15.0%, -16.7%) and Atlanta GA (Avis leads: 25.0% share, +19.1% growth vs Budget: 10.0%, -16.7%)
In select markets, Budget outperforms Alamo despite weaker overall growth (+1.3% vs -31.6% overall): Abilene-Sweetwater TX (Budget leads: 10.0% share, +25.0% growth vs Alamo: 0.0%, -100.0%)
In select markets, Avis outperforms Alamo despite weaker overall growth (+0.4% vs -31.6% overall): Abilene-Sweetwater TX (Avis leads: 35.0% share, +59.1% growth vs Alamo: 0.0%, -100.0%) and Albany GA (Avis leads: 21.0% share, +5.0% growth vs Alamo: 0.0%, -100.0%)
In select markets, Budget outperforms Hertz despite weaker overall growth (+1.3% vs +7.6% overall): Anchorage AK (Budget leads: 25.0% share, +19.1% growth vs Hertz: 18.0%, -25.0%), Columbia-Jefferson City MO (Budget: +10.5% growth vs Hertz: -3.9% growth), and Eureka CA (Budget: +16.7% growth vs Hertz: -23.7% growth)