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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Enterprise, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
1 DMA
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
6 DMAs
2 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
2 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
38 DMAs
|
|
Monitor & Maintain
|
All other markets
|
164 DMAs
48 States
|
Brand Insights
Brand Insights reveal Enterprise’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Enterprise shows challenging performance with -32.9% average growth across 51 markets (15.9% avg brand interest), with positive growth in 3 of 51 markets
Top performing markets for Enterprise demonstrate exceptional results in Alaska (+80.0% growth, 27.0% brand interest, +12.0% brand interest change)
Enterprise has 2 markets with high growth (>15%), 1 market with moderate growth (5-15%), 1 stable market (0-5%), and 47 declining markets
Notable high-growth markets for Enterprise include Alaska (+80.0% growth, 27.0% brand interest) and Hawaii (+64.3% growth, 23.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Enterprise, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Enterprise, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Alamo shows market leadership with 441.1% average brand interest growth and notable strength in Alabama (+575.0%, 27.0% brand interest), Alaska (+150.0%, 20.0% brand interest), and Arizona (+466.7%, 34.0% brand interest)
In high-growth markets, Alamo maintains an average brand interest of 31.5% with consistent performance across 51 markets
Budget shows strong momentum with 19.9% average brand interest growth across key markets: Georgia (+91.7% growth, +11.0% brand interest), Kansas (+84.6% growth, +11.0% brand interest), and New Jersey (+84.6% growth, +11.0% brand interest)
Budget captured additional brand interest in 36 markets, averaging +4.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Enterprise in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 634,542 | 21.0% | -19.2% | +50.0% |
Emerging Market
Smaller markets showing strong growth potential
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Anchorage AK | 141,865 | 25.0% | +66.7% | +19.1% |
| Missoula MT | 114,550 | 22.0% | +10.0% | +144.4% |
| Bend OR | 80,362 | 21.0% | +10.5% | +40.0% |
| Butte-Bozeman MT | 71,711 | 21.0% | +50.0% | +50.0% |
| Fairbanks AK | 33,378 | 31.0% | +63.2% | +47.6% |
| Juneau AK | 23,690 | 35.0% | +150.0% | +52.2% |
Growth Opportunity
Mid-size markets with positive brand interest trends
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Ft. Myers-Naples FL | 543,946 | 19.0% | +5.6% | +5.6% |
| Honolulu HI | 426,184 | 23.0% | +64.3% | +9.5% |
High Growth Priority
Large markets showing strong consistent growth
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 15.0% | -21.1% | +25.0% |
| Los Angeles CA | 5,137,519 | 14.0% | -39.1% | +27.3% |
| Chicago IL | 3,189,842 | 15.0% | -16.7% | +25.0% |
| Philadelphia PA | 2,735,885 | 13.0% | -45.8% | +30.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 15.0% | -21.1% | +15.4% |
| Houston TX | 2,346,370 | 14.0% | -26.3% | +27.3% |
| Boston MA-Manchester NH | 2,284,647 | 13.0% | -35.0% | +30.0% |
| Phoenix AZ | 1,882,206 | 18.0% | -21.7% | +38.5% |
Monitor & Maintain
All other markets
164
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,358,268 | 11.0% | -56.0% | +37.5% |
| Washington DC (Hagerstown MD) | 2,303,268 | 14.0% | -36.4% | +7.7% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 11.0% | -26.7% | +10.0% |
| Milwaukee WI | 792,176 | 17.0% | -32.0% | +6.3% |
| Jacksonville FL | 695,710 | 17.0% | -19.1% | +6.3% |
| Oklahoma City OK | 654,139 | 17.0% | -32.0% | +13.3% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 15.0% | -53.1% | +25.0% |
| Albuquerque-Santa Fe NM | 634,260 | 17.0% | -39.3% | +13.3% |
Brand Insights
Brand Insights for Enterprise in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Enterprise shows challenging performance with -41.7% average growth across 205 markets (15.1% avg brand interest), with positive growth in 11 of 205 markets
Top performing markets for Enterprise demonstrate exceptional results in Juneau AK (+150.0% growth, 35.0% brand interest, +21.0% brand interest change), Anchorage AK (+66.7% growth, 25.0% brand interest, +10.0% brand interest change), and Fairbanks AK (+63.2% growth, 31.0% brand interest, +12.0% brand interest change)
Enterprise has 6 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 1 stable market (0-5%), and 193 declining markets
Notable high-growth markets for Enterprise include Anchorage AK (+66.7% growth, 25.0% brand interest), Butte-Bozeman MT (+50.0% growth, 21.0% brand interest), and Fairbanks AK (+63.2% growth, 31.0% brand interest)
Enterprise maintains strong brand interest positions in key markets: St. Joseph MO (31.0% brand interest, -1.0% change), Fairbanks AK (31.0% brand interest, +12.0% change), and Juneau AK (35.0% brand interest, +21.0% change)
Enterprise shows positive brand interest momentum in 11 markets, notably in Anchorage AK (+10.0% brand interest), Butte-Bozeman MT (+7.0% brand interest), Fairbanks AK (+12.0% brand interest)
Enterprise demonstrates strong market momentum with combined growth and brand interest gains in key markets: Anchorage AK (+66.7% growth, +10.0% gain, 25.0% current brand interest), Butte-Bozeman MT (+50.0% growth, +7.0% gain, 21.0% current brand interest), and Fairbanks AK (+63.2% growth, +12.0% gain, 31.0% current brand interest)
Enterprise maintains dominant market position with >35% brand interest in key markets: Juneau AK (35.0% brand interest, +150.0% change)
Enterprise achieves significant brand interest gains in Anchorage AK (+10.0% brand interest growth, now at 25.0%) and Butte-Bozeman MT (+7.0% brand interest growth, now at 21.0%)
Enterprise shows accelerating brand interest growth in Anchorage AK (+66.7% growth, 25.0% brand interest) and Butte-Bozeman MT (+50.0% growth, 21.0% brand interest)
Enterprise maintains stable brand interest performance in mature markets: St. Joseph MO (-3.1% decline, 31.0% brand interest) and Yuma AZ-El Centro CA (-4.8% decline, 20.0% brand interest)
Enterprise faces growth challenges in historically strong markets: Jonesboro AR (-42.5% decline, 27.0% brand interest) and St. Joseph MO (-3.1% decline, 31.0% brand interest)
Enterprise performance in major markets: Atlanta GA (-56.0% decline, 11.0% brand interest, 2.7M TVHH), Baltimore MD (-25.0% decline, 18.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-35.0% decline, 13.0% brand interest, 2.6M TVHH)
Enterprise shows positive brand interest growth in markets representing 5.1% of total TVHH coverage
Enterprise shows strong performance with 32.4% average growth across 200 markets (15.5% avg brand interest), with positive growth in 183 of 200 markets
Top performing markets for Enterprise demonstrate exceptional results in Jonesboro AR (+80.0% growth, 27.0% brand interest, +12.0% brand interest change), St. Joseph MO (+55.0% growth, 31.0% brand interest, +11.0% brand interest change), and Juneau AK (+52.2% growth, 35.0% brand interest, +12.0% brand interest change)
Competitive Insights
Competitive Insights showcase how Enterprise performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Enterprise can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Enterprise can focus its competitive strategy.
Alamo demonstrates category dominance with 435.5% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+566.7%, 40.0% brand interest), Albuquerque-Santa Fe NM (+314.3%, 29.0% brand interest), and Amarillo TX (+275.0%, 30.0% brand interest)
In high-growth markets, Alamo maintains an average brand interest of 30.7% with consistent performance across 158 markets
Budget shows strong momentum with 14.6% average brand interest growth across key markets: Tallahassee FL-Thomasville GA (+184.6% growth, +24.0% brand interest), Cheyenne WY-Scottsbluff NE (+175.0% growth, +21.0% brand interest), and Atlanta GA (+118.2% growth, +13.0% brand interest)
Budget captured additional brand interest in 110 markets, averaging +5.0% brand interest growth in key growth markets
Alamo shows strong momentum with 435.5% average brand interest growth across key markets: Ft. Smith-Fayetteville-Springdale-Rogers AR (+966.7% growth, +29.0% brand interest), Norfolk-Portsmouth-Newport News VA (+966.7% growth, +29.0% brand interest), and Birmingham AL (+833.3% growth, +25.0% brand interest)
Alamo captured additional brand interest in 158 markets, averaging +24.3% brand interest growth in key growth markets
Budget maintains market dominance with an average 34.0% brand interest across key markets: Bowling Green KY (32.0% brand interest, +33.3% growth), Cheyenne WY-Scottsbluff NE (33.0% brand interest, +175.0% growth), and Tallahassee FL-Thomasville GA (37.0% brand interest, +184.6% growth)
Alamo maintains market dominance with an average 34.3% brand interest across key markets: Albany-Schenectady-Troy NY (40.0% brand interest, +566.7% growth), Atlanta GA (37.0% brand interest, +825.0% growth), and Austin TX (31.0% brand interest, +138.5% growth)
Hertz maintains market dominance with an average 38.6% brand interest across key markets: Albany GA (39.0% brand interest, +105.3% growth), Alexandria LA (37.0% brand interest, +15.6% growth), and Augusta GA (40.0% brand interest, +73.9% growth)
Budget dominates in 171 of 187 key battleground markets against Enterprise, notably in Abilene-Sweetwater TX (14.0% vs 23.0% brand interest), Albany GA (16.0% vs 18.0% brand interest), and Albany-Schenectady-Troy NY (16.0% vs 14.0% brand interest)
Alamo dominates in 161 of 162 key battleground markets against Enterprise, notably in Albany-Schenectady-Troy NY (16.0% vs 40.0% brand interest), Albuquerque-Santa Fe NM (17.0% vs 29.0% brand interest), and Amarillo TX (17.0% vs 30.0% brand interest)
Hertz dominates in 147 of 199 key battleground markets against Enterprise, notably in Abilene-Sweetwater TX (14.0% vs 31.0% brand interest), Albany GA (16.0% vs 39.0% brand interest), and Albany-Schenectady-Troy NY (16.0% vs 24.0% brand interest)
Enterprise dominates in 168 of 188 key battleground markets against Avis, notably in Abilene-Sweetwater TX (14.0% vs 9.0% brand interest), Albany GA (16.0% vs 5.0% brand interest), and Albany-Schenectady-Troy NY (16.0% vs 6.0% brand interest)
Alamo dominates in 157 of 162 key battleground markets against Budget, notably in Albany-Schenectady-Troy NY (14.0% vs 40.0% brand interest), Augusta GA (16.0% vs 24.0% brand interest), and Bakersfield CA (19.0% vs 28.0% brand interest)
Budget dominates in 115 of 191 key battleground markets against Hertz, notably in Albany-Schenectady-Troy NY (14.0% vs 24.0% brand interest), Augusta GA (16.0% vs 40.0% brand interest), and Bakersfield CA (19.0% vs 34.0% brand interest)
Budget dominates in 185 of 189 key battleground markets against Avis, notably in Albany-Schenectady-Troy NY (14.0% vs 6.0% brand interest), Augusta GA (16.0% vs 4.0% brand interest), and Bakersfield CA (19.0% vs 1.0% brand interest)