Alamo
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Alamo, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
30 DMAs
10 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
55 DMAs
14 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
69 DMAs
10 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
57 DMAs
16 States
|
Brand Insights
Brand Insights reveal Alamo’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Alamo shows stable performance with 5.0% average growth across 51 markets (6.6% avg brand interest), with positive growth in 15 of 51 markets
Alamo has 13 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 22 stable markets (0-5%), and 14 declining markets
Notable high-growth markets for Alamo include Arkansas (+25.0% growth, 5.0% brand interest), Connecticut (+25.0% growth, 5.0% brand interest), and Indiana (+16.7% growth, 7.0% brand interest)
Alamo shows accelerating brand interest growth in Arkansas (+25.0% growth, 5.0% brand interest) and Connecticut (+25.0% growth, 5.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Alamo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Alamo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Budget demonstrates category leadership at state level with 6.8% average brand interest growth, showing exceptional performance in Delaware (+20.0%, 18.0% brand interest), Indiana (+17.6%, 20.0% brand interest), and Kansas (+25.0%, 15.0% brand interest)
In high-growth state markets, Budget maintains an average brand interest of 18.1% with consistent performance across 10 markets
Budget shows strong momentum with 6.8% average brand interest growth across key state markets: North Dakota (+33.3% growth, +4.0% brand interest), Vermont (+28.6% growth, +4.0% brand interest), and Nebraska (+26.7% growth, +4.0% brand interest)
Budget captured additional brand interest in 26 state markets, averaging +2.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Alamo in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 6.0% | +0.0% | +20.0% |
| Chicago IL | 3,081,097 | 7.0% | +0.0% | +16.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 8.0% | +0.0% | +14.3% |
| Atlanta GA | 2,277,873 | 4.0% | +0.0% | +33.3% |
| Seattle-Tacoma WA | 1,798,974 | 7.0% | +0.0% | +16.7% |
| Minneapolis-St. Paul MN | 1,563,558 | 10.0% | +0.0% | +11.1% |
| Indianapolis IN | 1,026,188 | 7.0% | +0.0% | +40.0% |
| San Diego CA | 940,959 | 6.0% | +0.0% | +20.0% |
High Growth Priority
Large markets showing strong consistent growth
55
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 7.0% | +16.7% | +16.7% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 6.0% | +20.0% | +0.0% |
| Portland OR | 1,086,232 | 7.0% | +16.7% | +16.7% |
| Kansas City MO | 866,618 | 5.0% | +25.0% | +25.0% |
| Milwaukee WI | 765,170 | 7.0% | +40.0% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 7.0% | +75.0% | +16.7% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 6.0% | +50.0% | +0.0% |
| Louisville KY | 612,910 | 5.0% | +25.0% | +25.0% |
Maintain & Optimize
Stable markets with consistent performance
69
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 5.0% | +0.0% | +0.0% |
| Philadelphia PA | 2,642,616 | 6.0% | +0.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 6.0% | +0.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 9.0% | +0.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 5.0% | +0.0% | +0.0% |
| St. Louis MO | 1,066,886 | 7.0% | +0.0% | +0.0% |
| Nashville TN | 993,259 | 5.0% | +0.0% | +0.0% |
| Salt Lake City UT | 975,902 | 7.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
57
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 7.0% | -12.5% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 8.0% | -20.0% | -11.1% |
| Boston MA-Manchester NH | 2,206,762 | 6.0% | -14.3% | -14.3% |
| Phoenix AZ | 1,818,040 | 5.0% | -16.7% | +0.0% |
| Detroit MI | 1,646,663 | 4.0% | +0.0% | -20.0% |
| Denver CO | 1,523,659 | 9.0% | -10.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 8.0% | -11.1% | +0.0% |
| Charlotte NC | 1,124,890 | 4.0% | -20.0% | +0.0% |
Brand Insights
Brand Insights for Alamo in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Alamo shows strong performance with 7.5% average growth across 210 markets (5.4% avg brand interest), with positive growth in 63 of 210 markets
Top performing markets for Alamo demonstrate exceptional results in Jonesboro AR (+100.0% growth, 33.0% brand interest, +33.0% change)
Alamo has 57 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 98 stable markets (0-5%), and 49 declining markets
Notable high-growth markets for Alamo include Albany-Schenectady-Troy NY (+20.0% growth, 6.0% brand interest), Bakersfield CA (+50.0% growth, 3.0% brand interest), and Bangor ME (+50.0% growth, 12.0% brand interest)
Alamo achieves significant brand interest gains in Harrisonburg VA (+4.0% brand interest growth, now at 17.0%) and Jonesboro AR (+33.0% brand interest growth, now at 33.0%)
Alamo shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+20.0% growth, 6.0% brand interest) and Bakersfield CA (+50.0% growth, 3.0% brand interest)
Alamo demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+20.0% growth, 6.0% brand interest) and Bakersfield CA (+50.0% growth, 3.0% brand interest)
Alamo maintains stable brand interest performance in mature markets: Springfield MO (-3.7% growth, 26.0% brand interest) and San Antonio TX (+0.0% growth, 24.0% brand interest)
Alamo faces growth challenges in historically strong markets: Charlottesville VA (-6.2% growth, 30.0% brand interest) and Springfield MO (-3.7% growth, 26.0% brand interest)
Alamo performance in major markets: Boston MA-Manchester NH (-14.3% growth, 6.0% brand interest, 2.6M TVHH), Charlotte NC (-20.0% growth, 4.0% brand interest, 1.3M TVHH), and Denver CO (-10.0% growth, 9.0% brand interest, 1.8M TVHH)
Alamo shows positive brand interest growth in markets representing 20.6% of total TVHH coverage
Alamo maintains strong brand interest positions (>30% share) in key markets: Charlottesville VA (30.0% brand interest, -2.0% change), Laredo TX (25.0% brand interest, -5.0% change), and Springfield MO (26.0% brand interest, -1.0% change)
Alamo achieves significant brand interest gains in Albany-Schenectady-Troy NY (+1.0% brand interest), Bakersfield CA (+1.0% brand interest), and Bangor ME (+4.0% brand interest)
Alamo shows stable performance with 4.7% average growth across 210 markets (5.4% avg brand interest), with positive growth in 66 of 210 markets
Top performing markets for Alamo demonstrate exceptional results in Jonesboro AR (+100.0% growth, 33.0% brand interest, +33.0% change), Springfield MO (+30.0% growth, 26.0% brand interest, +6.0% change), and San Antonio TX (+14.3% growth, 24.0% brand interest, +3.0% change)
Alamo has 58 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 100 stable markets (0-5%), and 44 declining markets
Competitive Insights
Competitive Insights showcase how Alamo performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Alamo can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Alamo can focus its competitive strategy.
Budget demonstrates category leadership at dma level with 7.7% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+41.7%, 17.0% brand interest), Alexandria LA (+25.0%, 15.0% brand interest), and Bangor ME (+64.3%, 23.0% brand interest)
In high-growth dma markets, Budget maintains an average brand interest of 19.1% with consistent performance across 52 markets
Budget shows strong momentum with 7.7% average brand interest growth across key dma markets: Charlottesville VA (+160.0% growth, +8.0% brand interest), Bluefield-Beckley-Oak Hill WV (+100.0% growth, +18.0% brand interest), and Cheyenne WY-Scottsbluff NE (+100.0% growth, +27.0% brand interest)
Budget captured additional brand interest in 102 dma markets, averaging +4.3% brand interest growth in key growth dma
Alamo shows strong momentum with 7.5% average brand interest growth across key dma markets: Sioux Falls(Mitchell) SD (+150.0% growth, +6.0% brand interest), Springfield-Holyoke MA (+125.0% growth, +5.0% brand interest), and Beaumont-Port Arthur TX (+100.0% growth, +6.0% brand interest)
Alamo captured additional brand interest in 63 dma markets, averaging +2.8% brand interest growth in key growth dma
In direct competition, Budget outperforms Alamo with 11.8 percentage point brand interest advantage across 210 shared markets: Amarillo TX (gap: 7.0% brand interest, 2.4% growth), Bakersfield CA (gap: 12.0% brand interest, 66.7% growth), and Beaumont-Port Arthur TX (gap: 6.0% brand interest, 129.4% growth)
In select markets, Hertz outperforms Enterprise despite weaker overall growth (-0.8% vs -0.8% overall): Albuquerque-Santa Fe NM (Hertz leads: 32.0% share, +6.7% growth vs Enterprise: 27.0%, -3.6%)
In select markets, Enterprise outperforms Budget despite weaker overall growth (-0.8% vs +7.7% overall): Amarillo TX (Enterprise leads: 31.0% share, +34.8% growth vs Budget: 16.0%, -15.8%) and Bakersfield CA (Enterprise leads: 36.0% share, +12.5% growth vs Budget: 15.0%, -16.7%)
In select markets, Alamo outperforms Budget despite weaker overall growth (+7.5% vs +7.7% overall): Bakersfield CA (Alamo: +50.0% growth vs Budget: -16.7% growth), Beaumont-Port Arthur TX (Alamo: +100.0% growth vs Budget: -29.4% growth), and Chattanooga TN (Alamo: +20.0% growth vs Budget: -6.2% growth)
In select markets, Hertz outperforms Budget despite weaker overall growth (-0.8% vs +7.7% overall): Amarillo TX (Hertz leads: 30.0% share, +7.1% growth vs Budget: 16.0%, -15.8%) and Beaumont-Port Arthur TX (Hertz leads: 28.0% share, +3.7% growth vs Budget: 12.0%, -29.4%)
In select markets, Avis outperforms Budget despite weaker overall growth (+2.1% vs +7.7% overall): Charlotte NC (Avis leads: 23.0% share, +4.5% growth vs Budget: 16.0%, -5.9%)
In select markets, Enterprise outperforms Alamo despite weaker overall growth (-0.8% vs +7.5% overall): Amarillo TX (Enterprise leads: 31.0% share, +34.8% growth vs Alamo: 9.0%, -18.2%)
In select markets, Hertz outperforms Alamo despite weaker overall growth (-0.8% vs +7.5% overall): Albuquerque-Santa Fe NM (Hertz leads: 32.0% share, +6.7% growth vs Alamo: 7.0%, -12.5%) and Amarillo TX (Hertz leads: 30.0% share, +7.1% growth vs Alamo: 9.0%, -18.2%)
In select markets, Avis outperforms Alamo despite weaker overall growth (+2.1% vs +7.5% overall): Abilene-Sweetwater TX (Avis leads: 23.0% share, +15.0% growth vs Alamo: 12.0%, -14.3%)
In select markets, Enterprise outperforms Hertz despite weaker overall growth (-0.8% vs -0.8% overall): Albany GA (Enterprise leads: 42.0% share, +2.4% growth vs Hertz: 21.0%, -12.5%) and Austin TX (Enterprise: +15.0% growth vs Hertz: -3.1% growth)