Alamo
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Alamo, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
19 DMAs
2 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
125 DMAs
45 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
39 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
21 DMAs
1 State
|
Brand Insights
Brand Insights reveal Alamo’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Alamo shows strong performance with 30.3% average growth across 51 markets (8.8% avg brand interest), with positive growth in 45 of 51 markets
Alamo has 35 markets with high growth (>15%), 10 markets with moderate growth (5-15%), 4 stable markets (0-5%), and 2 declining markets
Notable high-growth markets for Alamo include Alabama (+50.0% growth, 6.0% brand interest), Alaska (+42.9% growth, 10.0% brand interest), and California (+60.0% growth, 8.0% brand interest)
Alamo achieves significant brand interest gains in West Virginia (+7.0% brand interest growth, now at 15.0%)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Alamo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Alamo, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Alamo demonstrates category leadership at state level with 30.3% average brand interest growth, showing exceptional performance in Alabama (+50.0%, 6.0% brand interest), Alaska (+42.9%, 10.0% brand interest), and California (+60.0%, 8.0% brand interest)
In high-growth state markets, Alamo maintains an average brand interest of 8.9% with consistent performance across 35 markets
Alamo shows strong momentum with 30.3% average brand interest growth across key state markets: West Virginia (+87.5% growth, +7.0% brand interest), Mississippi (+75.0% growth, +3.0% brand interest), and California (+60.0% growth, +3.0% brand interest)
Alamo captured additional brand interest in 45 state markets, averaging +2.2% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Alamo in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 10.0% | +0.0% | +11.1% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 6.0% | +0.0% | +50.0% |
| Richmond-Petersburg VA | 516,962 | 6.0% | +0.0% | +50.0% |
| Wilkes Barre-Scranton PA | 501,832 | 6.0% | +0.0% | +50.0% |
| Spokane WA | 409,624 | 8.0% | +0.0% | +60.0% |
| Roanoke-Lynchburg VA | 387,932 | 6.0% | -14.3% | +50.0% |
| Rochester NY | 370,481 | 5.0% | +0.0% | +25.0% |
| Charleston SC | 339,966 | 7.0% | +0.0% | +40.0% |
High Growth Priority
Large markets showing strong consistent growth
125
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 9.0% | +50.0% | +50.0% |
| Los Angeles CA | 4,962,377 | 7.0% | +40.0% | +16.7% |
| Chicago IL | 3,081,097 | 10.0% | +25.0% | +66.7% |
| Philadelphia PA | 2,642,616 | 10.0% | +66.7% | +100.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 9.0% | +12.5% | +28.6% |
| Atlanta GA | 2,277,873 | 6.0% | +20.0% | +50.0% |
| Houston TX | 2,266,381 | 10.0% | +25.0% | +42.9% |
| Washington DC (Hagerstown MD) | 2,224,748 | 10.0% | +11.1% | +11.1% |
Maintain & Optimize
Stable markets with consistent performance
39
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Kansas City MO | 866,618 | 5.0% | +0.0% | +0.0% |
| Austin TX | 831,742 | 13.0% | +0.0% | +0.0% |
| Las Vegas NV | 739,704 | 8.0% | +0.0% | +0.0% |
| Albany-Schenectady-Troy NY | 491,946 | 6.0% | +0.0% | +0.0% |
| Tulsa OK | 462,154 | 5.0% | +0.0% | +0.0% |
| Shreveport LA | 317,492 | 3.0% | +0.0% | +0.0% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 5.0% | +0.0% | +0.0% |
| Davenport IA-Rock Island-Moline IL | 257,210 | 6.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Honolulu HI | 411,655 | 13.0% | -7.1% | -7.1% |
| Springfield MO | 386,138 | 24.0% | -11.1% | -7.7% |
| Syracuse NY | 330,353 | 5.0% | +0.0% | -16.7% |
| Monterey-Salinas CA | 197,948 | 7.0% | +0.0% | -12.5% |
| Amarillo TX | 167,518 | 6.0% | -14.3% | +0.0% |
| Chico-Redding CA | 160,565 | 0.0% | +0.0% | -100.0% |
| Topeka KS | 147,365 | 6.0% | -14.3% | +0.0% |
| Lubbock TX | 145,733 | 10.0% | -9.1% | -9.1% |
Brand Insights
Brand Insights for Alamo in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Alamo shows strong performance with 48.3% average growth across 203 markets (7.6% avg brand interest), with positive growth in 138 of 203 markets
Top performing markets for Alamo demonstrate exceptional results in Clarksburg-Weston WV (+566.7% growth, 20.0% brand interest, +17.0% change), Abilene-Sweetwater TX (+200.0% growth, 33.0% brand interest, +22.0% change), and Charlottesville VA (+28.0% growth, 32.0% brand interest, +7.0% change)
Alamo has 119 markets with high growth (>15%), 19 markets with moderate growth (5-15%), 46 stable markets (0-5%), and 19 declining markets
Notable high-growth markets for Alamo include Abilene-Sweetwater TX (+200.0% growth, 33.0% brand interest), Albany GA (+700.0% growth, 8.0% brand interest), and Albuquerque-Santa Fe NM (+28.6% growth, 9.0% brand interest)
Alamo demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+200.0% growth, +22.0% gain, 33.0% current brand interest), Charlottesville VA (+28.0% growth, +7.0% gain, 32.0% current brand interest), and El Paso TX (+23.5% growth, +4.0% gain, 21.0% current brand interest)
Alamo successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 33.0% brand interest, +200.0% growth), Charlottesville VA (maintained 32.0% brand interest, +28.0% growth), and El Paso TX (maintained 21.0% brand interest, +23.5% growth)
Alamo achieves significant brand interest gains in Abilene-Sweetwater TX (+22.0% brand interest growth, now at 33.0%), Bluefield-Beckley-Oak Hill WV (+13.0% brand interest growth, now at 15.0%), and Charlottesville VA (+7.0% brand interest growth, now at 32.0%)
Alamo shows accelerating brand interest growth in Abilene-Sweetwater TX (+200.0% growth, 33.0% brand interest) and Albany GA (+700.0% growth, 8.0% brand interest)
Alamo demonstrates emerging brand interest strength in Albany GA (+700.0% growth, 8.0% brand interest) and Albuquerque-Santa Fe NM (+28.6% growth, 9.0% brand interest)
Alamo performance in major markets: Atlanta GA (+20.0% growth, 6.0% brand interest, 2.7M TVHH), Baltimore MD (+33.3% growth, 8.0% brand interest, 1.1M TVHH), and Charlotte NC (+40.0% growth, 7.0% brand interest, 1.3M TVHH)
Alamo shows positive brand interest growth in markets representing 85.4% of total TVHH coverage
Alamo maintains strong brand interest positions (>30% share) in key markets: Laredo TX (36.0% brand interest, -1.0% change), Presque Isle ME (24.0% brand interest, -76.0% change), and Springfield MO (24.0% brand interest, -3.0% change)
Alamo achieves significant brand interest gains in Abilene-Sweetwater TX (+22.0% brand interest), Albany GA (+7.0% brand interest), and Albuquerque-Santa Fe NM (+2.0% brand interest)
Alamo shows strong performance with 44.6% average growth across 210 markets (7.8% avg brand interest), with positive growth in 157 of 210 markets
Top performing markets for Alamo demonstrate exceptional results in Abilene-Sweetwater TX (+312.5% growth, 33.0% brand interest, +25.0% change), Clarksburg-Weston WV (+100.0% growth, 20.0% brand interest, +20.0% change), and Presque Isle ME (+100.0% growth, 24.0% brand interest, +24.0% change)
Alamo has 143 markets with high growth (>15%), 14 markets with moderate growth (5-15%), 38 stable markets (0-5%), and 15 declining markets
Competitive Insights
Competitive Insights showcase how Alamo performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Alamo can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Alamo can focus its competitive strategy.
Alamo demonstrates category leadership at dma level with 48.3% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+200.0%, 33.0% brand interest), Albany GA (+700.0%, 8.0% brand interest), and Albuquerque-Santa Fe NM (+28.6%, 9.0% brand interest)
In high-growth dma markets, Alamo maintains an average brand interest of 8.9% with consistent performance across 119 markets
Budget shows strong momentum with 17.0% average brand interest growth across key dma markets: Joplin MO-Pittsburg KS (+900.0% growth, +9.0% brand interest), Great Falls MT (+800.0% growth, +16.0% brand interest), and Bowling Green KY (+566.7% growth, +17.0% brand interest)
Budget captured additional brand interest in 104 dma markets, averaging +3.3% brand interest growth in key growth dma
Alamo shows strong momentum with 48.3% average brand interest growth across key dma markets: Duluth MN-Superior WI (+900.0% growth, +9.0% brand interest), Albany GA (+700.0% growth, +7.0% brand interest), and Columbus-Tupelo-West Point MS (+700.0% growth, +7.0% brand interest)
Alamo captured additional brand interest in 138 dma markets, averaging +3.2% brand interest growth in key growth dma
Avis shows strong momentum with 16.1% average brand interest growth across key dma markets: Sioux City IA (+800.0% growth, +16.0% brand interest), Wheeling WV-Steubenville OH (+700.0% growth, +14.0% brand interest), and St. Joseph MO (+140.9% growth, +31.0% brand interest)
Avis captured additional brand interest in 107 dma markets, averaging +3.9% brand interest growth in key growth dma
In direct competition, Alamo outperforms Budget with 9.6 percentage point brand interest advantage across 202 shared markets: Amarillo TX (gap: 8.0% brand interest, 12.0% growth), Beaumont-Port Arthur TX (gap: 7.0% brand interest, 4.6% growth), and Bowling Green KY (gap: 20.0% brand interest, 666.7% growth)
In select markets, Avis outperforms Budget despite weaker overall growth (+16.1% vs +17.0% overall): Amarillo TX (Avis leads: 26.0% share, +30.0% growth vs Budget: 14.0%, -26.3%)
In select markets, Enterprise outperforms Alamo despite weaker overall growth (-4.6% vs +48.3% overall): Beaumont-Port Arthur TX (Enterprise leads: 42.0% share, +5.0% growth vs Alamo: 4.0%, -20.0%)
In select markets, Budget outperforms Alamo despite weaker overall growth (+17.0% vs +48.3% overall): Bowling Green KY (Budget leads: 20.0% share, +566.7% growth vs Alamo: 0.0%, -100.0%)
In select markets, Hertz outperforms Alamo despite weaker overall growth (+1.9% vs +48.3% overall): Beaumont-Port Arthur TX (Hertz leads: 27.0% share, +8.0% growth vs Alamo: 4.0%, -20.0%)
In select markets, Avis outperforms Alamo despite weaker overall growth (+16.1% vs +48.3% overall): Amarillo TX (Avis leads: 26.0% share, +30.0% growth vs Alamo: 6.0%, -14.3%)
In select markets, Enterprise outperforms Avis despite weaker overall growth (-4.6% vs +16.1% overall): Atlanta GA (Enterprise leads: 23.0% share, +4.5% growth vs Avis: 21.0%, -8.7%)
In select markets, Hertz outperforms Avis despite weaker overall growth (+1.9% vs +16.1% overall): Beaumont-Port Arthur TX (Hertz leads: 27.0% share, +8.0% growth vs Avis: 16.0%, -5.9%)