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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Amazon Prime Video, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Monitor & Maintain
|
All other markets
|
211 DMAs
50 States
|
Brand Insights
Brand Insights reveal Amazon Prime Video’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Amazon Prime Video shows challenging performance with -54.3% average growth across 51 markets (6.5% avg brand interest), with positive growth in 0 of 51 markets
Amazon Prime Video has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
Amazon Prime Video shows strong performance with 11.0% average growth across 51 markets (6.5% avg brand interest), with positive growth in 32 of 51 markets
Amazon Prime Video has 30 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 2 declining markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Amazon Prime Video, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Amazon Prime Video, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Max shows market leadership with 100.0% average brand interest growth and notable strength in Alabama (+100.0%, 14.0% brand interest), Alaska (+100.0%, 16.0% brand interest), and Arizona (+87.5%, 15.0% brand interest)
In high-growth markets, Max maintains an average brand interest of 14.4% with consistent performance across 51 markets
Max shows strong momentum with 100.0% average brand interest growth across key markets: Idaho (+166.7% growth, +10.0% brand interest), Mississippi (+160.0% growth, +8.0% brand interest), and Iowa (+133.3% growth, +8.0% brand interest)
Max captured additional brand interest in 51 markets, averaging +7.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Amazon Prime Video in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Monitor & Maintain
All other markets
211
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 7.0% | -53.3% | +16.7% |
| Los Angeles CA | 5,137,519 | 6.0% | -57.1% | -14.3% |
| Chicago IL | 3,189,842 | 7.0% | -46.2% | +16.7% |
| Philadelphia PA | 2,735,885 | 7.0% | -50.0% | +16.7% |
| Dallas-Ft. Worth TX | 2,676,555 | 7.0% | -50.0% | +16.7% |
| Atlanta GA | 2,358,268 | 6.0% | -57.1% | +0.0% |
| Houston TX | 2,346,370 | 6.0% | -57.1% | +0.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 7.0% | -56.3% | +16.7% |
Brand Insights
Brand Insights for Amazon Prime Video in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Amazon Prime Video shows challenging performance with -52.8% average growth across 209 markets (6.5% avg brand interest), with positive growth in 0 of 209 markets
Amazon Prime Video has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 209 declining markets
Amazon Prime Video performance in major markets: Atlanta GA (-57.1% decline, 6.0% brand interest, 2.7M TVHH), Baltimore MD (-57.1% decline, 6.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-53.3% decline, 7.0% brand interest, 2.6M TVHH)
Amazon Prime Video shows positive brand interest growth in markets representing 0.0% of total TVHH coverage
Amazon Prime Video shows strong performance with 14.2% average growth across 209 markets (6.5% avg brand interest), with positive growth in 141 of 209 markets
Amazon Prime Video has 126 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 60 stable markets (0-5%), and 8 declining markets
Notable high-growth markets for Amazon Prime Video include Abilene-Sweetwater TX (+16.7% growth, 7.0% brand interest), Albuquerque-Santa Fe NM (+40.0% growth, 7.0% brand interest), and Alexandria LA (+20.0% growth, 6.0% brand interest)
Amazon Prime Video shows positive brand interest momentum in 141 markets, notably in Abilene-Sweetwater TX (+1.0% brand interest), Albuquerque-Santa Fe NM (+2.0% brand interest), Alexandria LA (+1.0% brand interest)
Amazon Prime Video shows accelerating brand interest growth in Abilene-Sweetwater TX (+16.7% growth, 7.0% brand interest) and Albuquerque-Santa Fe NM (+40.0% growth, 7.0% brand interest)
Amazon Prime Video demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+16.7% growth, 7.0% brand interest) and Albuquerque-Santa Fe NM (+40.0% growth, 7.0% brand interest)
Amazon Prime Video performance in major markets: Los Angeles CA (-14.3% decline, 6.0% brand interest, 5.8M TVHH), Boston MA-Manchester NH (+16.7% growth, 7.0% brand interest, 2.6M TVHH), and Chicago IL (+16.7% growth, 7.0% brand interest, 3.6M TVHH)
Amazon Prime Video shows positive brand interest growth in markets representing 68.5% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Amazon Prime Video performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Amazon Prime Video can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Amazon Prime Video can focus its competitive strategy.
Max shows market leadership with 95.2% average brand interest growth and notable strength in Abilene-Sweetwater TX (+85.7%, 13.0% brand interest), Albany GA (+116.7%, 13.0% brand interest), and Albany-Schenectady-Troy NY (+75.0%, 14.0% brand interest)
In high-growth markets, Max maintains an average brand interest of 14.1% with consistent performance across 209 markets
Max shows strong momentum with 95.2% average brand interest growth across key markets: Alpena MI (+260.0% growth, +13.0% brand interest), Ft. Myers-Naples FL (+166.7% growth, +10.0% brand interest), and Jackson MS (+160.0% growth, +8.0% brand interest)
Max captured additional brand interest in 209 markets, averaging +6.8% brand interest growth in key growth markets
Netflix maintains market dominance with an average 50.1% brand interest across key markets: Amarillo TX (54.0% brand interest, +25.6% growth), Topeka KS (48.0% brand interest, +17.1% growth), and Albany-Schenectady-Troy NY (52.0% brand interest, +4.0% growth)
Max dominates in 209 of 209 key battleground markets against Amazon Prime Video, notably in Abilene-Sweetwater TX (13.0% vs 7.0% brand interest), Albany GA (13.0% vs 5.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 6.0% brand interest)
Max dominates in 209 of 209 key battleground markets against Hulu, notably in Abilene-Sweetwater TX (13.0% vs 22.0% brand interest), Albany GA (13.0% vs 21.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 19.0% brand interest)
Max dominates in 209 of 209 key battleground markets against Netflix, notably in Abilene-Sweetwater TX (13.0% vs 45.0% brand interest), Albany GA (13.0% vs 48.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 52.0% brand interest)
Max dominates in 209 of 209 key battleground markets against Disney+, notably in Abilene-Sweetwater TX (13.0% vs 13.0% brand interest), Albany GA (13.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 9.0% brand interest)
Hulu dominates in 209 of 209 key battleground markets against Amazon Prime Video, notably in Abilene-Sweetwater TX (7.0% vs 22.0% brand interest), Albany GA (5.0% vs 21.0% brand interest), and Albany-Schenectady-Troy NY (6.0% vs 19.0% brand interest)
Netflix dominates in 209 of 209 key battleground markets against Amazon Prime Video, notably in Abilene-Sweetwater TX (7.0% vs 45.0% brand interest), Albany GA (5.0% vs 48.0% brand interest), and Albany-Schenectady-Troy NY (6.0% vs 52.0% brand interest)
Disney+ dominates in 209 of 209 key battleground markets against Amazon Prime Video, notably in Abilene-Sweetwater TX (7.0% vs 13.0% brand interest), Albany GA (5.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (6.0% vs 9.0% brand interest)
Netflix dominates in 169 of 210 key battleground markets against Hulu, notably in Albany-Schenectady-Troy NY (19.0% vs 52.0% brand interest), Albuquerque-Santa Fe NM (18.0% vs 49.0% brand interest), and Alexandria LA (20.0% vs 47.0% brand interest)
Disney+ dominates in 171 of 209 key battleground markets against Hulu, notably in Albany-Schenectady-Troy NY (19.0% vs 9.0% brand interest), Albuquerque-Santa Fe NM (18.0% vs 11.0% brand interest), and Alexandria LA (20.0% vs 12.0% brand interest)
Disney+ dominates in 105 of 209 key battleground markets against Netflix, notably in Abilene-Sweetwater TX (45.0% vs 13.0% brand interest), Alexandria LA (47.0% vs 12.0% brand interest), and Bend OR (46.0% vs 10.0% brand interest)
Netflix successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 54.0% brand interest, +25.6% growth), Topeka KS (maintained 48.0% brand interest, +17.1% growth), and Albany GA (maintained 48.0% brand interest, +0.0% decline)