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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Amazon Prime Video, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
53 DMAs
15 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
129 DMAs
32 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
13 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
16 DMAs
2 States
|
Brand Insights
Brand Insights reveal Amazon Prime Video’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Amazon Prime Video shows strong performance with 7.5% average growth across 51 markets (15.4% avg brand interest), with positive growth in 39 of 51 markets
Amazon Prime Video has 5 markets with high growth (>15%), 34 markets with moderate growth (5-15%), 9 stable markets (0-5%), and 3 declining markets
Notable high-growth markets for Amazon Prime Video include Arizona (+21.4% growth, 17.0% brand interest), Hawaii (+20.0% growth, 18.0% brand interest), and Idaho (+20.0% growth, 18.0% brand interest)
In small markets, Amazon Prime Video shows strong growth with notable brand interest: Arizona (+21.4% growth, 17.0% brand interest) and Hawaii (+20.0% growth, 18.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Amazon Prime Video, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Amazon Prime Video, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Amazon Prime Video demonstrates category leadership at state level with 7.5% average brand interest growth, showing exceptional performance in Arizona (+21.4%, 17.0% brand interest), Hawaii (+20.0%, 18.0% brand interest), and Idaho (+20.0%, 18.0% brand interest)
In high-growth state markets, Amazon Prime Video maintains an average brand interest of 16.6% with consistent performance across 5 markets
Amazon Prime Video shows strong momentum with 7.5% average brand interest growth across key state markets: Arizona (+21.4% growth, +3.0% brand interest), Hawaii (+20.0% growth, +3.0% brand interest), and Idaho (+20.0% growth, +3.0% brand interest)
Amazon Prime Video captured additional brand interest in 39 state markets, averaging +1.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Amazon Prime Video in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
53
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 15.0% | +7.1% | +0.0% |
| Detroit MI | 1,646,663 | 15.0% | +0.0% | +7.1% |
| Charlotte NC | 1,124,890 | 15.0% | +0.0% | +15.4% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 16.0% | +0.0% | +6.7% |
| Baltimore MD | 977,058 | 15.0% | +7.1% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 16.0% | +0.0% | +6.7% |
| Richmond-Petersburg VA | 516,962 | 14.0% | +7.7% | +0.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 14.0% | +0.0% | +7.7% |
High Growth Priority
Large markets showing strong consistent growth
129
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 15.0% | +15.4% | +7.1% |
| Philadelphia PA | 2,642,616 | 15.0% | +15.4% | +15.4% |
| Atlanta GA | 2,277,873 | 16.0% | +6.7% | +14.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 16.0% | +14.3% | +14.3% |
| Boston MA-Manchester NH | 2,206,762 | 17.0% | +30.8% | +13.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 18.0% | +12.5% | +12.5% |
| Phoenix AZ | 1,818,040 | 17.0% | +13.3% | +13.3% |
| Seattle-Tacoma WA | 1,798,974 | 17.0% | +6.3% | +6.3% |
Maintain & Optimize
Stable markets with consistent performance
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 13.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 15.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 14.0% | +0.0% | +0.0% |
| Cincinnati OH | 810,849 | 15.0% | +0.0% | +0.0% |
| Louisville KY | 612,910 | 13.0% | +0.0% | +0.0% |
| Fresno-Visalia CA | 539,002 | 12.0% | +0.0% | +0.0% |
| Dayton OH | 418,047 | 14.0% | +0.0% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 14.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charleston-Huntington WV | 363,503 | 12.0% | -7.7% | +0.0% |
| Shreveport LA | 317,492 | 13.0% | -7.1% | +0.0% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 13.0% | -7.1% | +0.0% |
| Tri-Cities TN-VA | 281,792 | 12.0% | -20.0% | -14.3% |
| Lafayette LA | 208,429 | 13.0% | -13.3% | +0.0% |
| Medford-Klamath Falls OR | 155,635 | 16.0% | -11.1% | +0.0% |
| Odessa-Midland TX | 136,170 | 14.0% | -12.5% | +0.0% |
| Joplin MO-Pittsburg KS | 128,486 | 14.0% | -6.7% | +0.0% |
Brand Insights
Brand Insights for Amazon Prime Video in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Amazon Prime Video shows strong performance with 11.5% average growth across 210 markets (15.6% avg brand interest), with positive growth in 140 of 210 markets
Top performing markets for Amazon Prime Video demonstrate exceptional results in Glendive MT (+925.0% growth, 41.0% brand interest, +37.0% change), Gainesville FL (+25.0% growth, 20.0% brand interest, +4.0% change), and Harrisonburg VA (+25.0% growth, 20.0% brand interest, +4.0% change)
Amazon Prime Video has 40 markets with high growth (>15%), 100 markets with moderate growth (5-15%), 44 stable markets (0-5%), and 26 declining markets
Notable high-growth markets for Amazon Prime Video include Albany GA (+25.0% growth, 15.0% brand interest), Alpena MI (+23.1% growth, 16.0% brand interest), and Amarillo TX (+15.4% growth, 15.0% brand interest)
In large markets, Amazon Prime Video shows strong growth with notable brand interest: Boston MA-Manchester NH (+30.8% growth, 17.0% brand interest) and Los Angeles CA (+15.4% growth, 15.0% brand interest)
In small markets, Amazon Prime Video shows strong growth with notable brand interest: Albany GA (+25.0% growth, 15.0% brand interest) and Alpena MI (+23.1% growth, 16.0% brand interest)
Amazon Prime Video maintains consistent performance with steady growth and stable brand interest across 48% of markets, exemplified by Albany-Schenectady-Troy NY (+7.1% growth, +1.0% brand interest), Albuquerque-Santa Fe NM (+7.1% growth, +1.0% brand interest), and Anchorage AK (+6.2% growth, +1.0% brand interest)
Amazon Prime Video maintains dominant market position with >35% brand interest in key markets: Glendive MT (41.0% brand interest, +925.0% growth)
Amazon Prime Video achieves significant brand interest gains in Albany GA (+3.0% brand interest growth, now at 15.0%), Alpena MI (+3.0% brand interest growth, now at 16.0%), and Boston MA-Manchester NH (+4.0% brand interest growth, now at 17.0%)
Amazon Prime Video shows accelerating brand interest growth in Albany GA (+25.0% growth, 15.0% brand interest) and Alpena MI (+23.1% growth, 16.0% brand interest)
Amazon Prime Video demonstrates emerging brand interest strength in Albany GA (+25.0% growth, 15.0% brand interest) and Alpena MI (+23.1% growth, 16.0% brand interest)
Amazon Prime Video performance in major markets: Boston MA-Manchester NH (+30.8% growth, 17.0% brand interest, 2.6M TVHH), Los Angeles CA (+15.4% growth, 15.0% brand interest, 5.8M TVHH), and Miami-Ft. Lauderdale FL (+23.1% growth, 16.0% brand interest, 1.7M TVHH)
Amazon Prime Video shows positive brand interest growth in markets representing 74.8% of total TVHH coverage
Amazon Prime Video maintains strong brand interest positions (>30% share) in key markets: Fairbanks AK (20.0% brand interest, +3.0% change), Gainesville FL (20.0% brand interest, +4.0% change), and Glendive MT (41.0% brand interest, +37.0% change)
Amazon Prime Video achieves significant brand interest gains in Albany GA (+3.0% brand interest), Alpena MI (+3.0% brand interest), and Amarillo TX (+2.0% brand interest)
Amazon Prime Video shows strong performance with 12.2% average growth across 210 markets (15.6% avg brand interest), with positive growth in 172 of 210 markets
Competitive Insights
Competitive Insights showcase how Amazon Prime Video performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Amazon Prime Video can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Amazon Prime Video can focus its competitive strategy.
Amazon Prime Video demonstrates category leadership at dma level with 11.5% average brand interest growth, showing exceptional performance in Albany GA (+25.0%, 15.0% brand interest), Alpena MI (+23.1%, 16.0% brand interest), and Amarillo TX (+15.4%, 15.0% brand interest)
In high-growth dma markets, Amazon Prime Video maintains an average brand interest of 16.9% with consistent performance across 40 markets
Amazon Prime Video shows strong momentum with 11.5% average brand interest growth across key dma markets: Glendive MT (+925.0% growth, +37.0% brand interest), Boston MA-Manchester NH (+30.8% growth, +4.0% brand interest), and Las Vegas NV (+30.8% growth, +4.0% brand interest)
Amazon Prime Video captured additional brand interest in 140 dma markets, averaging +2.0% brand interest growth in key growth dma
In direct competition, Amazon Prime Video outperforms Netflix with 36.1 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 64.0% brand interest, 57.7% growth), Beaumont-Port Arthur TX (gap: 36.0% brand interest, 10.3% growth), and Billings, MT (gap: 31.0% brand interest, 17.9% growth)
In select markets, Disney+ outperforms Max despite weaker overall growth (-1.0% vs -26.7% overall): Albany GA (Disney+ leads: 13.0% share, +18.2% growth vs Max: 4.0%, -33.3%)
In select markets, Netflix outperforms Amazon Prime Video despite weaker overall growth (+4.7% vs +11.5% overall): Abilene-Sweetwater TX (Netflix leads: 73.0% share, +32.7% growth vs Amazon Prime Video: 9.0%, -25.0%), Beaumont-Port Arthur TX (Netflix leads: 51.0% share, +4.1% growth vs Amazon Prime Video: 15.0%, -6.2%), and Billings, MT (Netflix leads: 47.0% share, +6.8% growth vs Amazon Prime Video: 16.0%, -11.1%)
Disney+ demonstrates relative improvement against Hulu in select markets despite weaker overall momentum (-1.0% vs -3.9%): Albany GA (Disney+: +18.2% growth vs Hulu: -15.0% growth), Butte-Bozeman MT (Disney+: +11.1% growth vs Hulu: -5.6% growth), and Cleveland-Akron (Canton) OH (Disney+: +11.1% growth vs Hulu: -5.6% growth)
In select markets, Hulu outperforms Disney+ despite weaker overall growth (-3.9% vs -1.0% overall): Alpena MI (Hulu leads: 23.0% share, +9.5% growth vs Disney+: 8.0%, -27.3%)
Hulu successfully defends market leadership positions while maintaining brand interest growth in Presque Isle ME (maintained 22.0% brand interest, +4.8% growth), Alpena MI (maintained 23.0% brand interest, +9.5% growth), and Joplin MO-Pittsburg KS (maintained 22.0% brand interest, +10.0% growth)
Netflix successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 73.0% brand interest, +32.7% growth), Clarksburg-Weston WV (maintained 57.0% brand interest, +21.3% growth), and Evansville IN (maintained 55.0% brand interest, +19.6% growth)
Netflix maintains strong brand interest position in key markets: Austin TX (53.0% brand interest, +3.9% growth), Baltimore MD (56.0% brand interest, +1.8% growth), and Boston MA-Manchester NH (56.0% brand interest, +1.8% growth)
Amazon Prime Video dominates head-to-head competition against Max in 195 of 195 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (15.0% vs 4.0% brand interest), Albany-Schenectady-Troy NY (15.0% vs 7.0% brand interest), and Albuquerque-Santa Fe NM (15.0% vs 6.0% brand interest)
Hulu dominates head-to-head competition against Max in 187 of 187 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (17.0% vs 4.0% brand interest), Albany-Schenectady-Troy NY (15.0% vs 7.0% brand interest), and Albuquerque-Santa Fe NM (16.0% vs 6.0% brand interest)
Netflix dominates head-to-head competition against Max in 210 of 210 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (73.0% vs 3.0% brand interest), Albany GA (51.0% vs 4.0% brand interest), and Albany-Schenectady-Troy NY (54.0% vs 7.0% brand interest)
Disney+ dominates head-to-head competition against Max in 43 of 43 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (13.0% vs 4.0% brand interest), Beaumont-Port Arthur TX (11.0% vs 6.0% brand interest), and Birmingham AL (11.0% vs 6.0% brand interest)