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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Amazon Prime Video, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
86 DMAs
21 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
38 DMAs
8 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
15 DMAs
6 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
72 DMAs
15 States
|
Brand Insights
Brand Insights reveal Amazon Prime Video’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Amazon Prime Video shows challenging performance with -2.1% average growth across 51 markets (15.0% avg brand interest), with positive growth in 12 of 51 markets
Amazon Prime Video has 1 market with high growth (>15%), 11 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 23 declining markets
Notable high-growth markets for Amazon Prime Video include West Virginia (+16.7% growth, 14.0% brand interest)
Amazon Prime Video achieves significant brand interest gains in West Virginia (+2.0% brand interest), Alaska (+1.0% brand interest), and Illinois (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Amazon Prime Video, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Amazon Prime Video, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Disney+ demonstrates category leadership at state level with 16.9% average brand interest growth, showing exceptional performance in Alabama (+18.2%, 13.0% brand interest), Arkansas (+27.3%, 14.0% brand interest), and Connecticut (+25.0%, 10.0% brand interest)
In high-growth state markets, Disney+ maintains an average brand interest of 11.7% with consistent performance across 31 markets
Max shows strong momentum with 12.7% average brand interest growth across key state markets: Alabama (+40.0% growth, +2.0% brand interest), Kentucky (+40.0% growth, +2.0% brand interest), and New Jersey (+40.0% growth, +2.0% brand interest)
Max captured additional brand interest in 33 state markets, averaging +1.2% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Amazon Prime Video in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
86
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 15.0% | +0.0% | +7.1% |
| Boston MA-Manchester NH | 2,206,762 | 15.0% | -11.8% | +7.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 16.0% | -11.1% | +6.7% |
| Phoenix AZ | 1,818,040 | 16.0% | -5.9% | +6.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 15.0% | +0.0% | +7.1% |
| Minneapolis-St. Paul MN | 1,563,558 | 16.0% | -5.9% | +14.3% |
| Denver CO | 1,523,659 | 17.0% | +0.0% | +6.3% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 14.0% | -12.5% | +7.7% |
High Growth Priority
Large markets showing strong consistent growth
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 14.0% | +7.7% | +7.7% |
| Charlotte NC | 1,124,890 | 16.0% | +6.7% | +6.7% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 16.0% | +6.7% | +6.7% |
| Albuquerque-Santa Fe NM | 612,638 | 16.0% | +6.7% | +6.7% |
| Fresno-Visalia CA | 539,002 | 13.0% | +8.3% | +18.2% |
| Buffalo NY | 537,294 | 15.0% | +7.1% | +7.1% |
| Albany-Schenectady-Troy NY | 491,946 | 16.0% | +6.7% | +23.1% |
| Spokane WA | 409,624 | 17.0% | +6.3% | +6.3% |
Maintain & Optimize
Stable markets with consistent performance
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 14.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 16.0% | +0.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 17.0% | +0.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 15.0% | +0.0% | +0.0% |
| Baltimore MD | 977,058 | 15.0% | +0.0% | +0.0% |
| Cincinnati OH | 810,849 | 15.0% | +0.0% | +0.0% |
| Dayton OH | 418,047 | 14.0% | +0.0% | +0.0% |
| Flint-Saginaw-Bay City MI | 375,743 | 14.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
72
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 14.0% | -6.7% | +0.0% |
| Los Angeles CA | 4,962,377 | 13.0% | -13.3% | +0.0% |
| Philadelphia PA | 2,642,616 | 13.0% | -13.3% | -13.3% |
| Atlanta GA | 2,277,873 | 13.0% | -18.8% | -13.3% |
| Detroit MI | 1,646,663 | 14.0% | -6.7% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 15.0% | -6.3% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 15.0% | -6.3% | +0.0% |
| Portland OR | 1,086,232 | 16.0% | -5.9% | +0.0% |
Brand Insights
Brand Insights for Amazon Prime Video in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Amazon Prime Video shows challenging performance with -3.4% average growth across 210 markets (14.9% avg brand interest), with positive growth in 46 of 210 markets
Amazon Prime Video has 11 markets with high growth (>15%), 35 markets with moderate growth (5-15%), 40 stable markets (0-5%), and 124 declining markets
Notable high-growth markets for Amazon Prime Video include Abilene-Sweetwater TX (+77.8% growth, 16.0% brand interest), Alexandria LA (+15.4% growth, 15.0% brand interest), and Casper-Riverton WY (+20.0% growth, 18.0% brand interest)
Amazon Prime Video achieves significant brand interest gains in Abilene-Sweetwater TX (+7.0% brand interest growth, now at 16.0%), Casper-Riverton WY (+3.0% brand interest growth, now at 18.0%), and North Platte NE (+3.0% brand interest growth, now at 17.0%)
Amazon Prime Video shows accelerating brand interest growth in Abilene-Sweetwater TX (+77.8% growth, 16.0% brand interest) and Alexandria LA (+15.4% growth, 15.0% brand interest)
Amazon Prime Video demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+77.8% growth, 16.0% brand interest) and Alexandria LA (+15.4% growth, 15.0% brand interest)
Amazon Prime Video performance in major markets: Atlanta GA (-18.8% growth, 13.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-11.8% growth, 15.0% brand interest, 2.6M TVHH), and Cleveland-Akron (Canton) OH (-6.7% growth, 14.0% brand interest, 1.6M TVHH)
Amazon Prime Video shows positive brand interest growth in markets representing 12.6% of total TVHH coverage
Amazon Prime Video maintains strong brand interest positions (>30% share) in key markets: Fairbanks AK (20.0% brand interest, +0.0% change)
Amazon Prime Video achieves significant brand interest gains in Abilene-Sweetwater TX (+7.0% brand interest), Alexandria LA (+2.0% brand interest), and Casper-Riverton WY (+3.0% brand interest)
Amazon Prime Video shows strong performance with 5.4% average growth across 210 markets (14.9% avg brand interest), with positive growth in 116 of 210 markets
Amazon Prime Video has 26 markets with high growth (>15%), 90 markets with moderate growth (5-15%), 69 stable markets (0-5%), and 25 declining markets
Notable high-growth markets for Amazon Prime Video include Abilene-Sweetwater TX (+33.3% growth, 16.0% brand interest), Albany-Schenectady-Troy NY (+23.1% growth, 16.0% brand interest), and Casper-Riverton WY (+28.6% growth, 18.0% brand interest)
In small markets, Amazon Prime Video shows strong growth with notable brand interest: Abilene-Sweetwater TX (+33.3% growth, 16.0% brand interest) and Casper-Riverton WY (+28.6% growth, 18.0% brand interest)
Amazon Prime Video maintains consistent performance with steady growth and stable brand interest across 43% of markets, exemplified by Albany GA (+7.7% growth, +1.0% brand interest), Albuquerque-Santa Fe NM (+6.7% growth, +1.0% brand interest), and Alexandria LA (+7.1% growth, +1.0% brand interest)
Amazon Prime Video achieves significant brand interest gains in Abilene-Sweetwater TX (+4.0% brand interest growth, now at 16.0%), Albany-Schenectady-Troy NY (+3.0% brand interest growth, now at 16.0%), and Casper-Riverton WY (+4.0% brand interest growth, now at 18.0%)
Competitive Insights
Competitive Insights showcase how Amazon Prime Video performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Amazon Prime Video can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Amazon Prime Video can focus its competitive strategy.
Disney+ demonstrates category leadership at dma level with 16.3% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+133.3%, 14.0% brand interest), Albany-Schenectady-Troy NY (+22.2%, 11.0% brand interest), and Alexandria LA (+30.0%, 13.0% brand interest)
In high-growth dma markets, Disney+ maintains an average brand interest of 12.6% with consistent performance across 117 markets
Max shows strong momentum with 14.9% average brand interest growth across key dma markets: Abilene-Sweetwater TX (+133.3% growth, +4.0% brand interest), Juneau AK (+100.0% growth, +5.0% brand interest), and Albany GA (+75.0% growth, +3.0% brand interest)
Max captured additional brand interest in 140 dma markets, averaging +1.4% brand interest growth in key growth dma
Disney+ shows strong momentum with 16.3% average brand interest growth across key dma markets: Abilene-Sweetwater TX (+133.3% growth, +8.0% brand interest), Tri-Cities TN-VA (+66.7% growth, +6.0% brand interest), and Alpena MI (+50.0% growth, +4.0% brand interest)
Disney+ captured additional brand interest in 186 dma markets, averaging +1.9% brand interest growth in key growth dma
In direct competition, Disney+ outperforms Max with 5.1 percentage point brand interest advantage across 210 shared markets: Glendive MT (gap: 0.0% brand interest, 100.0% growth), Juneau AK (gap: 1.0% brand interest, 110.0% growth), and Parkersburg WV (gap: 1.0% brand interest, 59.1% growth)
In select markets, Amazon Prime Video outperforms Max despite weaker overall growth (-3.4% vs +14.9% overall): Alpena MI (Amazon Prime Video leads: 17.0% share, +6.2% growth vs Max: 0.0%, -100.0%), Billings, MT (Amazon Prime Video leads: 17.0% share, +6.2% growth vs Max: 6.0%, -14.3%), and Buffalo NY (Amazon Prime Video leads: 15.0% share, +7.1% growth vs Max: 7.0%, -12.5%)
In select markets, Hulu outperforms Max despite weaker overall growth (+4.4% vs +14.9% overall): Buffalo NY (Hulu leads: 15.0% share, +7.1% growth vs Max: 7.0%, -12.5%)
In select markets, Netflix outperforms Max despite weaker overall growth (-4.5% vs +14.9% overall): Alpena MI (Netflix leads: 50.0% share, +6.4% growth vs Max: 0.0%, -100.0%)
In select markets, Amazon Prime Video outperforms Hulu despite weaker overall growth (-3.4% vs +4.4% overall): Albany-Schenectady-Troy NY (Amazon Prime Video leads: 16.0% share, +6.7% growth vs Hulu: 14.0%, -6.7%), Alpena MI (Amazon Prime Video: +6.2% growth vs Hulu: -8.7% growth), and Anchorage AK (Amazon Prime Video leads: 18.0% share, +5.9% growth vs Hulu: 17.0%, -5.6%)
In select markets, Netflix outperforms Hulu despite weaker overall growth (-4.5% vs +4.4% overall): Alpena MI (Netflix leads: 50.0% share, +6.4% growth vs Hulu: 21.0%, -8.7%)
In select markets, Max outperforms Disney+ despite weaker overall growth (+14.9% vs +16.3% overall): Juneau AK (Max leads: 10.0% share, +100.0% growth vs Disney+: 9.0%, -10.0%), Parkersburg WV (Max: +50.0% growth vs Disney+: -9.1% growth), and Sacramento-Stockton-Modesto CA (Max: +16.7% growth vs Disney+: -9.1% growth)
In select markets, Amazon Prime Video outperforms Disney+ despite weaker overall growth (-3.4% vs +16.3% overall): Juneau AK (Amazon Prime Video leads: 19.0% share, +5.6% growth vs Disney+: 9.0%, -10.0%) and Parkersburg WV (Amazon Prime Video leads: 16.0% share, +14.3% growth vs Disney+: 10.0%, -9.1%)
In select markets, Hulu outperforms Disney+ despite weaker overall growth (+4.4% vs +16.3% overall): Sacramento-Stockton-Modesto CA (Hulu leads: 15.0% share, +7.1% growth vs Disney+: 10.0%, -9.1%)
In select markets, Netflix outperforms Disney+ despite weaker overall growth (-4.5% vs +16.3% overall): Glendive MT (Netflix leads: 100.0% share, +88.7% growth vs Disney+: 0.0%, -100.0%)