American Airlines
Company
American Airlines
Industry
Airlines
Related Brands
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Investment Recommendations
Targeted investment recommendations for American Airlines, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
89 DMAs
23 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
47 DMAs
14 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
29 DMAs
7 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
46 DMAs
6 States
|
Brand Insights
Brand Insights reveal American Airlines’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
American Airlines shows stable performance with 3.0% average growth across 51 markets (28.1% avg brand interest), with positive growth in 29 of 51 markets
Top performing markets for American Airlines demonstrate exceptional results in Alabama (+12.0% growth, 28.0% brand interest, +3.0% change), Massachusetts (+11.5% growth, 29.0% brand interest, +3.0% change), and Illinois (+11.1% growth, 30.0% brand interest, +3.0% change)
American Airlines has 2 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 24 stable markets (0-5%), and 10 declining markets
Notable high-growth markets for American Airlines include Hawaii (+18.8% growth, 19.0% brand interest) and Utah (+15.4% growth, 15.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Airlines industry.
For American Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For American Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
American Airlines dominates head-to-head competition against United Airlines in 30 of 34 shared state markets, with superior brand interest in key battlegrounds: Kentucky (30.0% vs 13.0% brand interest), New Mexico (26.0% vs 14.0% brand interest), and North Carolina (49.0% vs 11.0% brand interest)
American Airlines dominates head-to-head competition against Southwest Airlines in 26 of 33 shared state markets, with superior brand interest in key battlegrounds: New Jersey (23.0% vs 4.0% brand interest), North Carolina (49.0% vs 12.0% brand interest), and South Carolina (42.0% vs 12.0% brand interest)
Delta Air Lines dominates head-to-head competition against United Airlines in 30 of 36 shared state markets, with superior brand interest in key battlegrounds: Alabama (40.0% vs 12.0% brand interest), Alaska (47.0% vs 18.0% brand interest), and Arkansas (25.0% vs 13.0% brand interest)
Delta Air Lines emerges as competitive threat to American Airlines with superior growth momentum (+4.1% vs +3.0%) across contested markets: Kentucky (Delta Air Lines leads: 33.0% share, +3.1% growth vs American Airlines: 30.0%, -9.1%) and Minnesota (Delta Air Lines leads: 68.0% share, +3.0% growth vs American Airlines: 13.0%, -7.1%)
Investment Recommendations
Strategic recommendations for American Airlines in the Airlines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
89
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 27.0% | +3.9% | +3.9% |
| Boston MA-Manchester NH | 2,206,762 | 28.0% | +3.7% | +0.0% |
| Detroit MI | 1,646,663 | 15.0% | +0.0% | +7.1% |
| Minneapolis-St. Paul MN | 1,563,558 | 13.0% | +0.0% | +18.2% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 18.0% | +5.9% | +5.9% |
| Pittsburgh PA | 998,699 | 30.0% | +0.0% | +11.1% |
| Kansas City MO | 866,618 | 22.0% | +10.0% | +0.0% |
| Hartford & New Haven CT | 862,036 | 32.0% | +0.0% | +14.3% |
High Growth Priority
Large markets showing strong consistent growth
47
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 28.0% | +7.7% | +7.7% |
| Atlanta GA | 2,277,873 | 13.0% | +18.2% | +8.3% |
| Houston TX | 2,266,381 | 15.0% | +15.4% | +15.4% |
| Washington DC (Hagerstown MD) | 2,224,748 | 29.0% | +7.4% | +3.6% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 15.0% | +7.1% | +7.1% |
| Seattle-Tacoma WA | 1,798,974 | 21.0% | +10.5% | +16.7% |
| Denver CO | 1,523,659 | 14.0% | +27.3% | +16.7% |
| Portland OR | 1,086,232 | 24.0% | +14.3% | +14.3% |
Maintain & Optimize
Stable markets with consistent performance
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,818,040 | 36.0% | +2.9% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 27.0% | +0.0% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 27.0% | +0.0% | +3.9% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 35.0% | +0.0% | +0.0% |
| St. Louis MO | 1,066,886 | 21.0% | +0.0% | +0.0% |
| Nashville TN | 993,259 | 22.0% | +0.0% | +0.0% |
| Jacksonville FL | 671,993 | 32.0% | +0.0% | +0.0% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 50.0% | +0.0% | +2.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
46
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 23.0% | +4.6% | -8.0% |
| Philadelphia PA | 2,642,616 | 54.0% | -1.8% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 56.0% | -1.8% | +1.8% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 24.0% | -4.0% | -7.7% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 52.0% | -5.5% | -1.9% |
| Charlotte NC | 1,124,890 | 67.0% | -4.3% | -1.5% |
| Cincinnati OH | 810,849 | 27.0% | -3.6% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 42.0% | -4.6% | +2.4% |
Brand Insights
Brand Insights for American Airlines in the Airlines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
American Airlines shows stable performance with 2.3% average growth across 210 markets (29.9% avg brand interest), with positive growth in 105 of 210 markets
Top performing markets for American Airlines demonstrate exceptional results in Zanesville OH (+59.1% growth, 35.0% brand interest, +13.0% change), Meridian MS (+32.1% growth, 37.0% brand interest, +9.0% change), and Elmira NY (+18.2% growth, 26.0% brand interest, +4.0% change)
American Airlines has 11 markets with high growth (>15%), 53 markets with moderate growth (5-15%), 94 stable markets (0-5%), and 52 declining markets
Notable high-growth markets for American Airlines include Atlanta GA (+18.2% growth, 13.0% brand interest), Casper-Riverton WY (+27.3% growth, 14.0% brand interest), and Denver CO (+27.3% growth, 14.0% brand interest)
American Airlines demonstrates strong market momentum with combined growth and brand interest gains in key markets: Elmira NY (+18.2% growth, +4.0% gain, 26.0% current brand interest), Juneau AK (+15.8% growth, +6.0% gain, 44.0% current brand interest), and Meridian MS (+32.1% growth, +9.0% gain, 37.0% current brand interest)
American Airlines successfully defends strong market positions while maintaining brand interest growth in Elmira NY (maintained 26.0% brand interest, +18.2% growth), Juneau AK (maintained 44.0% brand interest, +15.8% growth), and Meridian MS (maintained 37.0% brand interest, +32.1% growth)
In large markets, American Airlines shows strong growth with notable brand interest: Atlanta GA (+18.2% growth, 13.0% brand interest) and Denver CO (+27.3% growth, 14.0% brand interest)
In medium markets, American Airlines shows modest growth with moderate brand interest: Albuquerque-Santa Fe NM (+0.0% growth, 28.0% brand interest) and Buffalo NY (+4.5% growth, 23.0% brand interest)
In small markets, American Airlines shows modest growth with moderate brand interest: Casper-Riverton WY (+27.3% growth, 14.0% brand interest) and Duluth MN-Superior WI (+25.0% growth, 15.0% brand interest)
American Airlines achieves significant brand interest gains in Duluth MN-Superior WI (+3.0% brand interest growth, now at 15.0%), Elmira NY (+4.0% brand interest growth, now at 26.0%), and Juneau AK (+6.0% brand interest growth, now at 44.0%)
American Airlines shows accelerating brand interest growth in Atlanta GA (+18.2% growth, 13.0% brand interest) and Casper-Riverton WY (+27.3% growth, 14.0% brand interest)
American Airlines demonstrates emerging brand interest strength in Atlanta GA (+18.2% growth, 13.0% brand interest) and Casper-Riverton WY (+27.3% growth, 14.0% brand interest)
American Airlines maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-1.9% growth, 52.0% brand interest) and Baton Rouge LA (-3.3% growth, 29.0% brand interest)
American Airlines faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-1.9% growth, 52.0% brand interest) and Baton Rouge LA (-3.3% growth, 29.0% brand interest)
American Airlines performance in major markets: Charlotte NC (-4.3% growth, 67.0% brand interest, 1.3M TVHH), Dallas-Ft. Worth TX (-1.8% growth, 56.0% brand interest, 3.0M TVHH), and Miami-Ft. Lauderdale FL (-5.5% growth, 52.0% brand interest, 1.7M TVHH)
American Airlines shows positive brand interest growth in markets representing 59.2% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how American Airlines performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where American Airlines can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where American Airlines can focus its competitive strategy.
Delta Air Lines demonstrates category leadership at dma level with 6.1% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+44.4%, 13.0% brand interest), Alpena MI (+26.8%, 71.0% brand interest), and Amarillo TX (+20.0%, 6.0% brand interest)
In high-growth dma markets, Delta Air Lines maintains an average brand interest of 21.6% with consistent performance across 30 markets
Delta Air Lines shows strong momentum with 6.1% average brand interest growth across key dma markets: Lubbock TX (+100.0% growth, +3.0% brand interest), North Platte NE (+100.0% growth, +12.0% brand interest), and Laredo TX (+66.7% growth, +6.0% brand interest)
Delta Air Lines captured additional brand interest in 99 dma markets, averaging +2.8% brand interest growth in key growth dma
In direct competition, Delta Air Lines outperforms American Airlines with 15.7 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 5.0% brand interest, 16.9% growth), Anchorage AK (gap: 22.0% brand interest, 14.5% growth), and Bowling Green KY (gap: 4.0% brand interest, 12.9% growth)
In select markets, United Airlines outperforms American Airlines despite weaker overall growth (-5.2% vs +2.3% overall): Clarksburg-Weston WV (United Airlines: +10.0% growth vs American Airlines: -14.7% growth)
In select markets, Southwest Airlines outperforms American Airlines despite weaker overall growth (-2.0% vs +2.3% overall): Baton Rouge LA (Southwest Airlines: +3.6% growth vs American Airlines: -3.3% growth), Cincinnati OH (Southwest Airlines: +9.1% growth vs American Airlines: -3.6% growth), and Clarksburg-Weston WV (Southwest Airlines: +13.0% growth vs American Airlines: -14.7% growth)
In select markets, Southwest Airlines outperforms United Airlines despite weaker overall growth (-2.0% vs -5.2% overall): Albany-Schenectady-Troy NY (Southwest Airlines leads: 37.0% share, +2.8% growth vs United Airlines: 14.0%, -17.6%) and Albuquerque-Santa Fe NM (Southwest Airlines leads: 44.0% share, +2.3% growth vs United Airlines: 16.0%, -5.9%)
In select markets, American Airlines outperforms Delta Air Lines despite weaker overall growth (+2.3% vs +6.1% overall): Albany-Schenectady-Troy NY (American Airlines leads: 27.0% share, +12.5% growth vs Delta Air Lines: 22.0%, -4.3%), Anchorage AK (American Airlines: +12.5% growth vs Delta Air Lines: -2.0% growth), and Bowling Green KY (American Airlines leads: 25.0% share, +4.2% growth vs Delta Air Lines: 21.0%, -8.7%)
In select markets, United Airlines outperforms Delta Air Lines despite weaker overall growth (-5.2% vs +6.1% overall): Butte-Bozeman MT (United Airlines: +11.1% growth vs Delta Air Lines: -5.3% growth), Casper-Riverton WY (United Airlines leads: 61.0% share, +7.0% growth vs Delta Air Lines: 13.0%, -23.5%), and Denver CO (United Airlines leads: 42.0% share, +2.4% growth vs Delta Air Lines: 12.0%, -7.7%)
In select markets, Southwest Airlines outperforms Delta Air Lines despite weaker overall growth (-2.0% vs +6.1% overall): Albany-Schenectady-Troy NY (Southwest Airlines leads: 37.0% share, +2.8% growth vs Delta Air Lines: 22.0%, -4.3%), Bowling Green KY (Southwest Airlines leads: 45.0% share, +2.3% growth vs Delta Air Lines: 21.0%, -8.7%), and Columbia-Jefferson City MO (Southwest Airlines leads: 38.0% share, +8.6% growth vs Delta Air Lines: 15.0%, -6.2%)
In select markets, United Airlines outperforms Southwest Airlines despite weaker overall growth (-5.2% vs -2.0% overall): Baltimore MD (United Airlines: +6.7% growth vs Southwest Airlines: -5.7% growth)
American Airlines successfully defends market leadership positions while maintaining brand interest growth in Elmira NY (maintained 26.0% brand interest, +18.2% growth), Juneau AK (maintained 44.0% brand interest, +15.8% growth), and Meridian MS (maintained 37.0% brand interest, +32.1% growth)
United Airlines successfully defends market leadership positions while maintaining brand interest growth in Twin Falls ID (maintained 29.0% brand interest, +45.0% growth), Denver CO (maintained 42.0% brand interest, +2.4% growth), and South Bend-Elkhart IN (maintained 25.0% brand interest, +4.2% growth)
Delta Air Lines successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 71.0% brand interest, +26.8% growth), Binghamton NY (maintained 38.0% brand interest, +15.2% growth), and Erie PA (maintained 21.0% brand interest, +16.7% growth)
Southwest Airlines successfully defends market leadership positions while maintaining brand interest growth in Greenwood-Greenville MS (maintained 24.0% brand interest, +33.3% growth), North Platte NE (maintained 25.0% brand interest, +31.6% growth), and Ottumwa IA-Kirksville MO (maintained 29.0% brand interest, +45.0% growth)