American Airlines
Company
American Airlines
Industry
Airlines
Related Brands
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for American Airlines, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
58 DMAs
12 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
25 DMAs
8 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
43 DMAs
9 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
85 DMAs
21 States
|
Brand Insights
Brand Insights reveal American Airlines’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
American Airlines shows stable performance with 1.4% average growth across 51 markets (26.7% avg brand interest), with positive growth in 18 of 51 markets
Top performing markets for American Airlines demonstrate exceptional results in North Dakota (+10.5% growth, 21.0% brand interest, +2.0% change) and New Jersey (+10.0% growth, 22.0% brand interest, +2.0% change)
American Airlines has 2 markets with high growth (>15%), 10 markets with moderate growth (5-15%), 25 stable markets (0-5%), and 14 declining markets
Notable high-growth markets for American Airlines include Hawaii (+21.4% growth, 17.0% brand interest) and Montana (+18.8% growth, 19.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Airlines industry.
For American Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For American Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
United Airlines demonstrates category leadership at state level with 6.7% average brand interest growth, showing exceptional performance in Connecticut (+25.0%, 20.0% brand interest), Kentucky (+28.6%, 18.0% brand interest), and Michigan (+36.4%, 15.0% brand interest)
In high-growth state markets, United Airlines maintains an average brand interest of 17.9% with consistent performance across 8 markets
United Airlines shows strong momentum with 6.7% average brand interest growth across key state markets: Michigan (+36.4% growth, +4.0% brand interest), Kentucky (+28.6% growth, +4.0% brand interest), and New Mexico (+28.6% growth, +4.0% brand interest)
United Airlines captured additional brand interest in 26 state markets, averaging +2.1% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for American Airlines in the Airlines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
58
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 24.0% | +4.4% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 27.0% | +3.9% | +3.9% |
| Portland OR | 1,086,232 | 21.0% | +5.0% | +10.5% |
| San Diego CA | 940,959 | 22.0% | +4.8% | +0.0% |
| San Antonio TX | 900,609 | 25.0% | +8.7% | +0.0% |
| Columbus OH | 865,632 | 27.0% | +0.0% | +8.0% |
| Hartford & New Haven CT | 862,036 | 30.0% | +0.0% | +7.1% |
| Milwaukee WI | 765,170 | 24.0% | +0.0% | +14.3% |
High Growth Priority
Large markets showing strong consistent growth
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 30.0% | +7.1% | +3.5% |
| Atlanta GA | 2,277,873 | 11.0% | +10.0% | +10.0% |
| Houston TX | 2,266,381 | 15.0% | +7.1% | +15.4% |
| Minneapolis-St. Paul MN | 1,563,558 | 13.0% | +8.3% | +18.2% |
| St. Louis MO | 1,066,886 | 22.0% | +10.0% | +4.8% |
| Salt Lake City UT | 975,902 | 14.0% | +7.7% | +7.7% |
| Spokane WA | 409,624 | 19.0% | +11.8% | +11.8% |
| Toledo OH | 360,723 | 20.0% | +11.1% | +5.3% |
Maintain & Optimize
Stable markets with consistent performance
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 27.0% | +0.0% | +3.9% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 14.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 36.0% | +0.0% | -2.7% |
| Detroit MI | 1,646,663 | 14.0% | +0.0% | +0.0% |
| Denver CO | 1,523,659 | 11.0% | +0.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 16.0% | +0.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 36.0% | +0.0% | +2.9% |
| Indianapolis IN | 1,026,188 | 28.0% | +0.0% | +3.7% |
Turnaround Priority
Markets requiring immediate attention / improvement
85
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 21.0% | +0.0% | -4.6% |
| Philadelphia PA | 2,642,616 | 54.0% | -3.6% | -1.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 58.0% | -1.7% | +3.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 27.0% | -3.6% | +3.9% |
| Boston MA-Manchester NH | 2,206,762 | 26.0% | +0.0% | -3.7% |
| Seattle-Tacoma WA | 1,798,974 | 18.0% | -10.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 25.0% | +0.0% | -3.9% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 54.0% | +0.0% | -5.3% |
Brand Insights
Brand Insights for American Airlines in the Airlines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
American Airlines shows stable performance with 0.5% average growth across 210 markets (29.0% avg brand interest), with positive growth in 78 of 210 markets
Top performing markets for American Airlines demonstrate exceptional results in Glendive MT (+100.0% growth, 100.0% brand interest, +100.0% change), St. Joseph MO (+27.8% growth, 23.0% brand interest, +5.0% change), and Lincoln & Hastings-Kearney NE (+19.1% growth, 25.0% brand interest, +4.0% change)
American Airlines has 7 markets with high growth (>15%), 33 markets with moderate growth (5-15%), 94 stable markets (0-5%), and 76 declining markets
Notable high-growth markets for American Airlines include Billings, MT (+16.7% growth, 21.0% brand interest), Butte-Bozeman MT (+33.3% growth, 16.0% brand interest), and Glendive MT (+100.0% growth, 100.0% brand interest)
American Airlines demonstrates strong market momentum with combined growth and brand interest gains in key markets: Glendive MT (+100.0% growth, +100.0% gain, 100.0% current brand interest), Lincoln & Hastings-Kearney NE (+19.1% growth, +4.0% gain, 25.0% current brand interest), and St. Joseph MO (+27.8% growth, +5.0% gain, 23.0% current brand interest)
American Airlines successfully defends strong market positions while maintaining brand interest growth in Billings, MT (maintained 21.0% brand interest, +16.7% growth), Glendive MT (maintained 100.0% brand interest, +100.0% growth), and Idaho Falls-Pocatello ID (maintained 22.0% brand interest, +15.8% growth)
In large markets, American Airlines shows modest growth with notable brand interest: Boston MA-Manchester NH (+0.0% growth, 26.0% brand interest) and Cleveland-Akron (Canton) OH (+3.9% growth, 27.0% brand interest)
In medium markets, American Airlines shows modest growth with moderate brand interest: Albany-Schenectady-Troy NY (+4.2% growth, 25.0% brand interest) and Albuquerque-Santa Fe NM (+4.0% growth, 26.0% brand interest)
In small markets, American Airlines shows modest growth with notable brand interest: Billings, MT (+16.7% growth, 21.0% brand interest) and Butte-Bozeman MT (+33.3% growth, 16.0% brand interest)
American Airlines maintains dominant market position with >35% brand interest in key markets: Dallas-Ft. Worth TX (58.0% brand interest, 1.7% decline), Glendive MT (100.0% brand interest, +100.0% growth), and Alexandria LA (39.0% brand interest, +2.6% growth)
American Airlines achieves significant brand interest gains in Billings, MT (+3.0% brand interest growth, now at 21.0%), Butte-Bozeman MT (+4.0% brand interest growth, now at 16.0%), and Glendive MT (+100.0% brand interest growth, now at 100.0%)
American Airlines shows accelerating brand interest growth in Billings, MT (+16.7% growth, 21.0% brand interest) and Butte-Bozeman MT (+33.3% growth, 16.0% brand interest)
American Airlines demonstrates emerging brand interest strength in Butte-Bozeman MT (+33.3% growth, 16.0% brand interest) and Boise ID (+13.3% growth, 17.0% brand interest)
American Airlines maintains stable brand interest performance in mature markets: Baton Rouge LA (-3.3% growth, 29.0% brand interest) and Binghamton NY (-3.1% growth, 31.0% brand interest)
American Airlines faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-13.7% growth, 44.0% brand interest) and Augusta GA (-6.2% growth, 30.0% brand interest)
American Airlines performance in major markets: Baltimore MD (-11.8% growth, 15.0% brand interest, 1.1M TVHH), Charlotte NC (-2.9% growth, 66.0% brand interest, 1.3M TVHH), and Dallas-Ft. Worth TX (-1.7% growth, 58.0% brand interest, 3.0M TVHH)
Competitive Insights
Competitive Insights showcase how American Airlines performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where American Airlines can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where American Airlines can focus its competitive strategy.
United Airlines demonstrates category leadership at dma level with 7.4% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+42.9%, 30.0% brand interest), Alexandria LA (+30.8%, 17.0% brand interest), and Augusta GA (+28.6%, 9.0% brand interest)
In high-growth dma markets, United Airlines maintains an average brand interest of 19.5% with consistent performance across 42 markets
United Airlines shows strong momentum with 7.4% average brand interest growth across key dma markets: Mankato MN (+85.7% growth, +6.0% brand interest), Tri-Cities TN-VA (+54.5% growth, +6.0% brand interest), and Detroit MI (+50.0% growth, +4.0% brand interest)
United Airlines captured additional brand interest in 111 dma markets, averaging +2.5% brand interest growth in key growth dma
In direct competition, United Airlines outperforms American Airlines with 14.3 percentage point brand interest advantage across 209 shared markets: Billings, MT (gap: 16.0% brand interest, 21.8% growth), Casper-Riverton WY (gap: 54.0% brand interest, 12.2% growth), and Charlottesville VA (gap: 1.0% brand interest, 19.2% growth)
In select markets, Delta Air Lines outperforms American Airlines despite weaker overall growth (-0.9% vs +0.5% overall): Augusta GA (Delta Air Lines leads: 51.0% share, +2.0% growth vs American Airlines: 30.0%, -6.2%) and Baltimore MD (Delta Air Lines leads: 16.0% share, +6.7% growth vs American Airlines: 15.0%, -11.8%)
In select markets, Southwest Airlines outperforms American Airlines despite weaker overall growth (+0.2% vs +0.5% overall): Binghamton NY (Southwest Airlines: +25.0% growth vs American Airlines: -3.1% growth) and Bowling Green KY (Southwest Airlines leads: 43.0% share, +2.4% growth vs American Airlines: 22.0%, -15.4%)
In select markets, American Airlines outperforms United Airlines despite weaker overall growth (+0.5% vs +7.4% overall): Billings, MT (American Airlines: +16.7% growth vs United Airlines: -5.1% growth), Charlottesville VA (American Airlines leads: 32.0% share, +10.3% growth vs United Airlines: 31.0%, -8.8%), and Chico-Redding CA (American Airlines: +6.2% growth vs United Airlines: -3.5% growth)
In select markets, Delta Air Lines outperforms United Airlines despite weaker overall growth (-0.9% vs +7.4% overall): Casper-Riverton WY (Delta Air Lines: +33.3% growth vs United Airlines: -6.0% growth) and Des Moines-Ames IA (Delta Air Lines leads: 25.0% share, +4.2% growth vs United Airlines: 24.0%, -4.0%)
In select markets, Southwest Airlines outperforms United Airlines despite weaker overall growth (+0.2% vs +7.4% overall): Billings, MT (Southwest Airlines: +25.0% growth vs United Airlines: -5.1% growth), Casper-Riverton WY (Southwest Airlines: +20.0% growth vs United Airlines: -6.0% growth), and Charlottesville VA (Southwest Airlines: +12.5% growth vs United Airlines: -8.8% growth)
In select markets, American Airlines outperforms Delta Air Lines despite weaker overall growth (+0.5% vs -0.9% overall): Albany GA (American Airlines: +5.0% growth vs Delta Air Lines: -1.7% growth) and Albany-Schenectady-Troy NY (American Airlines leads: 25.0% share, +4.2% growth vs Delta Air Lines: 23.0%, -4.2%)
In select markets, Southwest Airlines outperforms Delta Air Lines despite weaker overall growth (+0.2% vs -0.9% overall): Alexandria LA (Southwest Airlines: +30.0% growth vs Delta Air Lines: -20.5% growth)
In select markets, American Airlines outperforms Southwest Airlines despite weaker overall growth (+0.5% vs +0.2% overall): Albany-Schenectady-Troy NY (American Airlines: +4.2% growth vs Southwest Airlines: -2.9% growth) and Albuquerque-Santa Fe NM (American Airlines: +4.0% growth vs Southwest Airlines: -6.4% growth)
In select markets, Delta Air Lines outperforms Southwest Airlines despite weaker overall growth (-0.9% vs +0.2% overall): Augusta GA (Delta Air Lines leads: 51.0% share, +2.0% growth vs Southwest Airlines: 10.0%, -9.1%) and Austin TX (Delta Air Lines: +5.0% growth vs Southwest Airlines: -2.8% growth)
American Airlines successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 21.0% brand interest, +16.7% growth), Glendive MT (maintained 100.0% brand interest, +100.0% growth), and Idaho Falls-Pocatello ID (maintained 22.0% brand interest, +15.8% growth)
United Airlines successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 30.0% brand interest, +42.9% growth), Charleston-Huntington WV (maintained 23.0% brand interest, +21.1% growth), and Clarksburg-Weston WV (maintained 27.0% brand interest, +17.4% growth)