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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for AT&T, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
2 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
2 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
1 DMA
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
29 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
46 DMAs
47 States
|
|
Monitor & Maintain
|
All other markets
|
2 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
128 DMAs
3 States
|
Brand Insights
Brand Insights reveal AT&T’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
AT&T shows strong performance with 6.5% average growth across 51 markets (26.5% avg brand interest), with positive growth in 38 of 51 markets
Top performing markets for AT&T demonstrate exceptional results in North Dakota (+17.6% growth, 20.0% brand interest, +3.0% change), South Dakota (+15.8% growth, 22.0% brand interest, +3.0% change), and Alabama (+14.7% growth, 39.0% brand interest, +5.0% change)
AT&T has 6 markets with high growth (>15%), 24 markets with moderate growth (5-15%), 18 stable markets (0-5%), and 3 declining markets
Notable high-growth markets for AT&T include Arizona (+18.8% growth, 19.0% brand interest), Montana (+20.0% growth, 18.0% brand interest), and New Jersey (+15.4% growth, 15.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Wireless Carriers industry.
For AT&T, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For AT&T, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
T-Mobile demonstrates category leadership at state level with 6.7% average brand interest growth, showing exceptional performance in Alaska (+33.3%, 12.0% brand interest), Iowa (+15.6%, 37.0% brand interest), and Kentucky (+19.2%, 31.0% brand interest)
In high-growth state markets, T-Mobile maintains an average brand interest of 24.0% with consistent performance across 7 markets
AT&T shows strong momentum with 6.5% average brand interest growth across key state markets: New Mexico (+21.4% growth, +3.0% brand interest), Montana (+20.0% growth, +3.0% brand interest), and Arizona (+18.8% growth, +3.0% brand interest)
AT&T captured additional brand interest in 29 state markets, averaging +2.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for AT&T in the Wireless Carriers category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Sacramento-Stockton-Modesto CA | 1,276,768 | 33.0% | +0.0% | -2.9% |
| Bakersfield CA | 210,103 | 35.0% | +6.1% | -2.8% |
Emerging Market
Smaller markets showing strong growth potential
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Bend OR | 77,622 | 21.0% | +16.7% | +23.5% |
| Juneau AK | 22,882 | 80.0% | +9.6% | +19.4% |
Growth Opportunity
Mid-size markets with positive brand interest trends
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chico-Redding CA | 160,565 | 30.0% | +11.1% | +15.4% |
High Growth Priority
Large markets showing strong consistent growth
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 17.0% | +13.3% | -10.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 47.0% | +9.3% | -6.0% |
| Atlanta GA | 2,277,873 | 40.0% | +8.1% | -11.1% |
| Houston TX | 2,266,381 | 41.0% | +17.1% | -2.4% |
| Phoenix AZ | 1,818,040 | 18.0% | +12.5% | +5.9% |
| Portland OR | 1,086,232 | 23.0% | +9.5% | +9.5% |
| Indianapolis IN | 1,026,188 | 37.0% | +8.8% | -15.9% |
| Nashville TN | 993,259 | 39.0% | +8.3% | -13.3% |
Maintain & Optimize
Stable markets with consistent performance
46
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 26.0% | +4.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 37.0% | +2.8% | +2.8% |
| Honolulu HI | 411,655 | 21.0% | +5.0% | +0.0% |
| Spokane WA | 409,624 | 21.0% | +5.0% | +5.0% |
| Reno NV | 260,899 | 35.0% | +2.9% | +0.0% |
| Yakima-Pasco-Richland-Kennewick WA | 219,606 | 22.0% | +4.8% | +4.8% |
| Wausau-Rhinelander WI | 160,633 | 33.0% | +3.1% | -2.9% |
| Medford-Klamath Falls OR | 155,635 | 25.0% | +0.0% | +4.2% |
Monitor & Maintain
All other markets
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| North Platte NE | 12,546 | 0.0% | -100.0% | -100.0% |
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
128
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 16.0% | +6.7% | -15.8% |
| Chicago IL | 3,081,097 | 29.0% | +0.0% | -23.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 16.0% | +6.7% | -20.0% |
| Boston MA-Manchester NH | 2,206,762 | 17.0% | +6.3% | -32.0% |
| Seattle-Tacoma WA | 1,798,974 | 16.0% | +0.0% | -5.9% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 19.0% | -5.0% | -26.9% |
| Detroit MI | 1,646,663 | 31.0% | +6.9% | -11.4% |
| Minneapolis-St. Paul MN | 1,563,558 | 15.0% | +0.0% | -28.6% |
Brand Insights
Brand Insights for AT&T in the Wireless Carriers category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
AT&T shows strong performance with 5.6% average growth across 209 markets (29.3% avg brand interest), with positive growth in 154 of 209 markets
Top performing markets for AT&T demonstrate exceptional results in Casper-Riverton WY (+42.9% growth, 20.0% brand interest, +6.0% change), Utica NY (+21.1% growth, 23.0% brand interest, +4.0% change), and Terre Haute IN (+19.2% growth, 31.0% brand interest, +5.0% change)
AT&T has 24 markets with high growth (>15%), 89 markets with moderate growth (5-15%), 75 stable markets (0-5%), and 21 declining markets
Notable high-growth markets for AT&T include Albany GA (+17.4% growth, 27.0% brand interest), Albuquerque-Santa Fe NM (+20.0% growth, 18.0% brand interest), and Bangor ME (+15.0% growth, 23.0% brand interest)
AT&T demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+17.4% growth, +4.0% gain, 27.0% current brand interest), Chattanooga TN (+16.0% growth, +4.0% gain, 29.0% current brand interest), and Columbia-Jefferson City MO (+17.1% growth, +6.0% gain, 41.0% current brand interest)
AT&T successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 27.0% brand interest, +17.4% growth), Bangor ME (maintained 23.0% brand interest, +15.0% growth), and Bend OR (maintained 21.0% brand interest, +16.7% growth)
In large markets, AT&T shows strong growth with notable brand interest: Tampa-St. Petersburg (Sarasota) FL (-5.0% growth, 19.0% brand interest) and Columbus OH (+15.4% growth, 30.0% brand interest)
In medium markets, AT&T shows steady growth with moderate brand interest: Birmingham AL (-5.0% growth, 38.0% brand interest) and Fresno-Visalia CA (-2.5% growth, 39.0% brand interest)
In small markets, AT&T shows strong growth with notable brand interest: Charlottesville VA (-10.5% growth, 17.0% brand interest) and Cheyenne WY-Scottsbluff NE (-18.8% growth, 13.0% brand interest)
AT&T maintains consistent performance with steady growth and stable brand interest across 36% of markets, exemplified by Bangor ME (+15.0% growth, +3.0% brand interest), Albany-Schenectady-Troy NY (+5.0% growth, +1.0% brand interest), and Amarillo TX (+5.4% growth, +2.0% brand interest)
AT&T achieves significant brand interest gains in Casper-Riverton WY (+6.0% brand interest growth, now at 20.0%) and Columbia-Jefferson City MO (+6.0% brand interest growth, now at 41.0%)
AT&T shows accelerating brand interest growth in Albany GA (+17.4% growth, 27.0% brand interest) and Albuquerque-Santa Fe NM (+20.0% growth, 18.0% brand interest)
AT&T demonstrates emerging brand interest strength in Albuquerque-Santa Fe NM (+20.0% growth, 18.0% brand interest) and Des Moines-Ames IA (+16.7% growth, 14.0% brand interest)
AT&T maintains stable brand interest performance in mature markets: Birmingham AL (-5.0% growth, 38.0% brand interest) and Fresno-Visalia CA (-2.5% growth, 39.0% brand interest)
AT&T faces growth challenges in historically strong markets: Birmingham AL (-5.0% growth, 38.0% brand interest) and Florence-Myrtle Beach SC (-7.1% growth, 26.0% brand interest)
AT&T performance in major markets: Tampa-St. Petersburg (Sarasota) FL (-5.0% growth, 19.0% brand interest, 2.1M TVHH), Columbus OH (+15.4% growth, 30.0% brand interest, 1.0M TVHH), and Hartford & New Haven CT (+19.1% growth, 25.0% brand interest, 1.0M TVHH)
Competitive Insights
Competitive Insights showcase how AT&T performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where AT&T can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where AT&T can focus its competitive strategy.
T-Mobile demonstrates category leadership at dma level with 6.4% average brand interest growth, showing exceptional performance in Anchorage AK (+22.2%, 11.0% brand interest), Bangor ME (+18.5%, 32.0% brand interest), and Burlington VT-Plattsburgh NY (+23.5%, 21.0% brand interest)
In high-growth dma markets, T-Mobile maintains an average brand interest of 29.0% with consistent performance across 29 markets
AT&T shows strong momentum with 5.6% average brand interest growth across key dma markets: Ottumwa IA-Kirksville MO (+46.1% growth, +6.0% brand interest), Casper-Riverton WY (+42.9% growth, +6.0% brand interest), and Grand Junction-Montrose CO (+41.7% growth, +5.0% brand interest)
AT&T captured additional brand interest in 109 dma markets, averaging +2.8% brand interest growth in key growth dma
T-Mobile shows strong momentum with 6.4% average brand interest growth across key dma markets: Juneau AK (+100.0% growth, +10.0% brand interest), Lafayette IN (+62.5% growth, +20.0% brand interest), and Fairbanks AK (+50.0% growth, +5.0% brand interest)
T-Mobile captured additional brand interest in 106 dma markets, averaging +3.5% brand interest growth in key growth dma
In direct competition, T-Mobile outperforms AT&T with 13.6 percentage point brand interest advantage across 209 shared markets: Albany GA (gap: 0.0% brand interest, 27.4% growth), Alpena MI (gap: 27.0% brand interest, 112.5% growth), and Atlanta GA (gap: 6.0% brand interest, 13.7% growth)
In select markets, Verizon outperforms AT&T despite weaker overall growth (-8.1% vs +5.6% overall): Birmingham AL (Verizon: -3.5% growth vs AT&T: -5.0% growth), Charlottesville VA (Verizon leads: 48.0% share, +0.0% growth vs AT&T: 17.0%, -10.5%), and Cheyenne WY-Scottsbluff NE (Verizon leads: 55.0% share, -8.3% growth vs AT&T: 13.0%, -18.8%)
In select markets, AT&T outperforms T-Mobile despite weaker overall growth (+5.6% vs +6.4% overall): Albany GA (AT&T: +17.4% growth vs T-Mobile: -10.0% growth), Alpena MI (AT&T leads: 27.0% share, +12.5% growth vs T-Mobile: 0.0%, -100.0%), and Atlanta GA (AT&T leads: 40.0% share, +8.1% growth vs T-Mobile: 34.0%, -5.6%)
In select markets, Verizon outperforms T-Mobile despite weaker overall growth (-8.1% vs +6.4% overall): Albany GA (Verizon leads: 46.0% share, -2.1% growth vs T-Mobile: 27.0%, -10.0%), Alpena MI (Verizon leads: 73.0% share, +23.7% growth vs T-Mobile: 0.0%, -100.0%), and Atlanta GA (Verizon: -3.7% growth vs T-Mobile: -5.6% growth)
AT&T successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 27.0% brand interest, +17.4% growth), Chattanooga TN (maintained 29.0% brand interest, +16.0% growth), and Columbia-Jefferson City MO (maintained 41.0% brand interest, +17.1% growth)
Verizon successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 73.0% brand interest, +23.7% growth), North Platte NE (maintained 100.0% brand interest, +16.3% growth), and Boston MA-Manchester NH (maintained 47.0% brand interest, +2.2% growth)
T-Mobile successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 32.0% brand interest, +18.5% growth), Butte-Bozeman MT (maintained 28.0% brand interest, +21.7% growth), and Cheyenne WY-Scottsbluff NE (maintained 32.0% brand interest, +33.3% growth)
AT&T maintains strong brand interest position in key markets: Columbus OH (30.0% brand interest, +15.4% growth), Hartford & New Haven CT (25.0% brand interest, +19.1% growth), and Houston TX (41.0% brand interest, +17.1% growth)
Verizon maintains strong brand interest position in key markets: Boston MA-Manchester NH (47.0% brand interest, +2.2% growth), Las Vegas NV (34.0% brand interest, +3.0% growth), and Salt Lake City UT (35.0% brand interest, +2.9% growth)
T-Mobile maintains strong brand interest position in key markets: Grand Rapids-Kalamazoo-Battle Creek MI (32.0% brand interest, +23.1% growth), Portland OR (42.0% brand interest, +16.7% growth), and Austin TX (38.0% brand interest, +2.7% growth)