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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for AT&T, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
24 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
15 DMAs
1 State
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
9 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
27 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
9 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
120 DMAs
47 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
7 DMAs
|
Brand Insights
Brand Insights reveal AT&T’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
AT&T shows strong performance with 66.1% average growth across 51 markets (31.8% avg brand interest), with positive growth in 36 of 51 markets
Top performing markets for AT&T demonstrate exceptional results in Washington (+242.9% growth, 48.0% brand interest, +34.0% brand interest change), Iowa (+233.3% growth, 30.0% brand interest, +21.0% brand interest change), and Utah (+220.0% growth, 48.0% brand interest, +33.0% brand interest change)
AT&T has 31 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 2 stable markets (0-5%), and 14 declining markets
Notable high-growth markets for AT&T include Arizona (+150.0% growth, 35.0% brand interest), California (+40.7% growth, 38.0% brand interest), and Colorado (+105.6% growth, 37.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Wireless Carriers industry.
For AT&T, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For AT&T, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
AT&T leads category performance with 66.1% average brand interest growth, particularly strong in Arizona (+150.0%, 35.0% brand interest), California (+40.7%, 38.0% brand interest), and Colorado (+105.6%, 37.0% brand interest)
In high-growth markets, AT&T maintains an average brand interest of 35.8% with consistent performance across 31 markets
AT&T shows strong momentum with 66.1% average brand interest growth across key markets: Washington (+242.9% growth, +34.0% brand interest), Iowa (+233.3% growth, +21.0% brand interest), and Utah (+220.0% growth, +33.0% brand interest)
AT&T captured additional brand interest in 35 markets, averaging +16.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for AT&T in the Wireless Carriers category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
24
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,366,130 | 28.0% | +3.7% | -6.7% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 28.0% | -6.7% | -6.7% |
| St. Louis MO | 1,104,541 | 35.0% | -16.7% | -7.9% |
| Nashville TN | 1,028,315 | 25.0% | -30.6% | -7.4% |
| San Antonio TX | 932,395 | 38.0% | -9.5% | -2.6% |
| Austin TX | 861,098 | 39.0% | +0.0% | -4.9% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 30.0% | -6.3% | +0.0% |
| Birmingham AL | 674,274 | 29.0% | -25.6% | -6.5% |
Emerging Market
Smaller markets showing strong growth potential
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Salisbury MD | 163,214 | 27.0% | +42.1% | +17.4% |
| Panama City FL | 132,616 | 32.0% | +14.3% | +3.2% |
| Bangor ME | 125,118 | 26.0% | +36.8% | +4.0% |
| Bluefield-Beckley-Oak Hill WV | 106,269 | 40.0% | +25.0% | +33.3% |
| Dothan AL | 92,937 | 28.0% | +55.6% | +7.7% |
| Clarksburg-Weston WV | 87,824 | 44.0% | +33.3% | +29.4% |
| Harrisonburg VA | 87,023 | 44.0% | +238.5% | +300.0% |
| Charlottesville VA | 86,196 | 32.0% | +68.4% | +100.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Buffalo NY | 556,257 | 30.0% | +100.0% | +3.5% |
| Richmond-Petersburg VA | 535,207 | 31.0% | +158.3% | +244.4% |
| Roanoke-Lynchburg VA | 401,623 | 36.0% | +140.0% | +200.0% |
| Syracuse NY | 342,012 | 23.0% | +35.3% | +4.6% |
| Savannah GA | 332,675 | 34.0% | +61.9% | +6.3% |
| Florence-Myrtle Beach SC | 283,448 | 36.0% | +38.5% | +5.9% |
| Greenville-New Bern-Washington NC | 268,682 | 29.0% | +31.8% | +3.6% |
| Tallahassee FL-Thomasville GA | 263,586 | 28.0% | +3.7% | +3.7% |
High Growth Priority
Large markets showing strong consistent growth
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 37.0% | +146.7% | -15.9% |
| Los Angeles CA | 5,137,519 | 44.0% | +100.0% | -10.2% |
| Chicago IL | 3,189,842 | 39.0% | +44.4% | -13.3% |
| Philadelphia PA | 2,735,885 | 38.0% | +123.5% | -2.6% |
| Houston TX | 2,346,370 | 41.0% | +13.9% | -4.7% |
| Washington DC (Hagerstown MD) | 2,303,268 | 33.0% | +94.1% | -10.8% |
| Boston MA-Manchester NH | 2,284,647 | 37.0% | +146.7% | -5.1% |
| Phoenix AZ | 1,882,206 | 36.0% | +125.0% | -10.0% |
Maintain & Optimize
Stable markets with consistent performance
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,358,268 | 36.0% | +0.0% | +0.0% |
| Green Bay-Appleton WI | 414,647 | 26.0% | +4.0% | +0.0% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 248,239 | 31.0% | -6.1% | -3.1% |
| Montgomery (Selma) AL | 219,243 | 29.0% | +3.6% | +3.6% |
| Columbia-Jefferson City MO | 159,914 | 36.0% | -5.3% | -5.3% |
| Watertown NY | 82,069 | 19.0% | -5.0% | +0.0% |
| San Angelo TX | 50,767 | 37.0% | -2.6% | +2.8% |
| Presque Isle ME | 24,798 | 27.0% | -6.9% | +3.9% |
Monitor & Maintain
All other markets
120
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dayton OH | 432,802 | 28.0% | +12.0% | -20.0% |
| Tucson (Sierra Vista) AZ | 431,693 | 37.0% | +184.6% | -11.9% |
| Honolulu HI | 426,184 | 45.0% | +150.0% | -8.2% |
| Spokane WA | 424,081 | 31.0% | +82.4% | -16.2% |
| Des Moines-Ames IA | 415,633 | 27.0% | +170.0% | -10.0% |
| Wichita-Hutchinson KS | 402,706 | 28.0% | +27.3% | -17.7% |
| Madison WI | 400,136 | 24.0% | -20.0% | -22.6% |
| Omaha NE | 397,575 | 22.0% | +120.0% | -21.4% |
Turnaround Priority
Markets requiring immediate attention and improvement
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,676,555 | 36.0% | -16.3% | -10.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 33.0% | +0.0% | -10.8% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 31.0% | -3.1% | -13.9% |
| Charlotte NC | 1,164,592 | 31.0% | -3.1% | -8.8% |
| Indianapolis IN | 1,062,406 | 26.0% | -16.1% | -10.3% |
| Milwaukee WI | 792,176 | 30.0% | -11.8% | -9.1% |
| West Palm Beach-Ft. Pierce FL | 781,625 | 37.0% | -7.5% | -11.9% |
Brand Insights
Brand Insights for AT&T in the Wireless Carriers category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
AT&T shows strong performance with 36.5% average growth across 209 markets (29.8% avg brand interest), with positive growth in 131 of 209 markets
Top performing markets for AT&T demonstrate exceptional results in Ottumwa IA-Kirksville MO (+355.6% growth, 41.0% brand interest, +32.0% brand interest change), Seattle-Tacoma WA (+300.0% growth, 52.0% brand interest, +39.0% brand interest change), and Harrisonburg VA (+238.5% growth, 44.0% brand interest, +31.0% brand interest change)
AT&T has 103 markets with high growth (>15%), 20 markets with moderate growth (5-15%), 12 stable markets (0-5%), and 74 declining markets
Notable high-growth markets for AT&T include Albany GA (+16.0% growth, 29.0% brand interest), Albany-Schenectady-Troy NY (+20.0% growth, 24.0% brand interest), and Albuquerque-Santa Fe NM (+192.9% growth, 41.0% brand interest)
AT&T maintains strong brand interest positions in key markets: Amarillo TX (32.0% brand interest, -3.0% change), Charlotte NC (31.0% brand interest, -1.0% change), and Columbia-Jefferson City MO (36.0% brand interest, -2.0% change)
AT&T shows positive brand interest momentum in 131 markets, notably in Albany GA (+4.0% brand interest), Albany-Schenectady-Troy NY (+4.0% brand interest), Albuquerque-Santa Fe NM (+27.0% brand interest)
AT&T demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+16.0% growth, +4.0% gain, 29.0% current brand interest), Albany-Schenectady-Troy NY (+20.0% growth, +4.0% gain, 24.0% current brand interest), and Albuquerque-Santa Fe NM (+192.9% growth, +27.0% gain, 41.0% current brand interest)
AT&T successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 29.0% brand interest, +16.0% growth), Albuquerque-Santa Fe NM (maintained 41.0% brand interest, +192.9% growth), and Augusta GA (maintained 31.0% brand interest, +19.2% growth)
In large markets, AT&T shows strong growth with moderate brand interest: Charlotte NC (-3.1% decline, 31.0% brand interest) and Dallas-Ft. Worth TX (-16.3% decline, 36.0% brand interest)
In medium markets, AT&T shows strong growth with moderate brand interest: Birmingham AL (-25.6% decline, 29.0% brand interest) and Fresno-Visalia CA (-26.3% decline, 28.0% brand interest)
In small markets, AT&T shows strong growth with notable brand interest: Abilene-Sweetwater TX (-30.9% decline, 29.0% brand interest) and Alexandria LA (-51.0% decline, 25.0% brand interest)
AT&T maintains dominant market position with >35% brand interest in key markets: Columbia-Jefferson City MO (36.0% brand interest, -5.3% change) and Dallas-Ft. Worth TX (36.0% brand interest, -16.3% change)
AT&T achieves significant brand interest gains in Albuquerque-Santa Fe NM (+27.0% brand interest growth, now at 41.0%) and Augusta GA (+5.0% brand interest growth, now at 31.0%)
AT&T shows accelerating brand interest growth in Albany GA (+16.0% growth, 29.0% brand interest) and Albany-Schenectady-Troy NY (+20.0% growth, 24.0% brand interest)
AT&T demonstrates emerging brand interest strength in Fargo-Valley City ND (+33.3% growth, 16.0% brand interest) and Lincoln & Hastings-Kearney NE (+128.6% growth, 16.0% brand interest)
AT&T maintains stable brand interest performance in mature markets: Charlotte NC (-3.1% decline, 31.0% brand interest) and Elmira NY (-4.8% decline, 20.0% brand interest)
Competitive Insights
Competitive Insights showcase how AT&T performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where AT&T can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where AT&T can focus its competitive strategy.
T-Mobile leads category performance with 66.5% average brand interest growth, particularly strong in Albany GA (+76.9%, 46.0% brand interest), Albany-Schenectady-Troy NY (+147.8%, 57.0% brand interest), and Alpena MI (+560.0%, 66.0% brand interest)
In high-growth markets, T-Mobile maintains an average brand interest of 50.4% with consistent performance across 136 markets
AT&T shows strong momentum with 36.5% average brand interest growth across key markets: Ottumwa IA-Kirksville MO (+355.6% growth, +32.0% brand interest), Seattle-Tacoma WA (+300.0% growth, +39.0% brand interest), and Harrisonburg VA (+238.5% growth, +31.0% brand interest)
AT&T captured additional brand interest in 122 markets, averaging +12.7% brand interest growth in key growth markets
T-Mobile shows strong momentum with 66.5% average brand interest growth across key markets: North Platte NE (+730.0% growth, +73.0% brand interest), Alpena MI (+560.0% growth, +56.0% brand interest), and Marquette MI (+500.0% growth, +55.0% brand interest)
T-Mobile captured additional brand interest in 155 markets, averaging +21.4% brand interest growth in key growth markets
AT&T maintains market dominance with an average 37.7% brand interest across key markets: Albuquerque-Santa Fe NM (41.0% brand interest, +192.9% growth), Augusta GA (31.0% brand interest, +19.2% growth), and Baltimore MD (38.0% brand interest, +171.4% growth)
Verizon maintains market dominance with an average 41.9% brand interest across key markets: Abilene-Sweetwater TX (44.0% brand interest, +63.0% growth), Alexandria LA (52.0% brand interest, +136.4% growth), and Anchorage AK (55.0% brand interest, +48.6% growth)
T-Mobile maintains market dominance with an average 49.3% brand interest across key markets: Albany GA (46.0% brand interest, +76.9% growth), Albany-Schenectady-Troy NY (57.0% brand interest, +147.8% growth), and Alpena MI (66.0% brand interest, +560.0% growth)
AT&T dominates in 143 of 204 key battleground markets against Verizon, notably in Abilene-Sweetwater TX (29.0% vs 44.0% brand interest), Alexandria LA (25.0% vs 52.0% brand interest), and Alpena MI (13.0% vs 21.0% brand interest)
T-Mobile dominates in 124 of 206 key battleground markets against AT&T, notably in Abilene-Sweetwater TX (29.0% vs 27.0% brand interest), Alexandria LA (25.0% vs 23.0% brand interest), and Alpena MI (13.0% vs 66.0% brand interest)
T-Mobile dominates in 157 of 207 key battleground markets against Verizon, notably in Albany GA (25.0% vs 46.0% brand interest), Albany-Schenectady-Troy NY (19.0% vs 57.0% brand interest), and Albuquerque-Santa Fe NM (14.0% vs 45.0% brand interest)
AT&T successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 29.0% brand interest, +16.0% growth), Albuquerque-Santa Fe NM (maintained 41.0% brand interest, +192.9% growth), and Augusta GA (maintained 31.0% brand interest, +19.2% growth)
Verizon successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 44.0% brand interest, +63.0% growth), Alexandria LA (maintained 52.0% brand interest, +136.4% growth), and Anchorage AK (maintained 55.0% brand interest, +48.6% growth)
T-Mobile successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 46.0% brand interest, +76.9% growth), Albany-Schenectady-Troy NY (maintained 57.0% brand interest, +147.8% growth), and Alpena MI (maintained 66.0% brand interest, +560.0% growth)
Verizon emerges as competitive challenger to AT&T with superior brand interest growth rates in Clarksburg-Weston WV (+54.5% vs +33.3% growth), Columbia-Jefferson City MO (+20.7% vs -5.3% growth), and Corpus Christi TX (+105.6% vs +22.2% growth)