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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for AT&T, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
127 DMAs
35 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
35 DMAs
8 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
12 DMAs
3 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
37 DMAs
4 States
|
Brand Insights
Brand Insights reveal AT&T’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
AT&T shows challenging performance with -0.8% average growth across 51 markets (26.6% avg brand interest), with positive growth in 17 of 51 markets
Top performing markets for AT&T demonstrate exceptional results in Utah (+17.6% growth, 20.0% brand interest, +3.0% change), Colorado (+10.5% growth, 21.0% brand interest, +2.0% change), and South Carolina (+10.0% growth, 33.0% brand interest, +3.0% change)
AT&T has 1 market with high growth (>15%), 12 markets with moderate growth (5-15%), 12 stable markets (0-5%), and 26 declining markets
Notable high-growth markets for AT&T include Utah (+17.6% growth, 20.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Wireless Carriers industry.
For AT&T, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For AT&T, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
T-Mobile demonstrates category leadership at state level with 5.1% average brand interest growth, showing exceptional performance in Arkansas (+18.2%, 26.0% brand interest)
In high-growth state markets, T-Mobile maintains an average brand interest of 26.0% with consistent performance across 1 market
T-Mobile shows strong momentum with 5.1% average brand interest growth across key state markets: Arkansas (+18.2% growth, +4.0% brand interest), Kansas (+13.5% growth, +5.0% brand interest), and Alaska (+13.3% growth, +2.0% brand interest)
T-Mobile captured additional brand interest in 25 state markets, averaging +2.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for AT&T in the Wireless Carriers category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
127
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 16.0% | +0.0% | +14.3% |
| Los Angeles CA | 4,962,377 | 27.0% | +3.9% | +17.4% |
| Chicago IL | 3,081,097 | 28.0% | -3.5% | +7.7% |
| Philadelphia PA | 2,642,616 | 18.0% | +5.9% | +20.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 47.0% | +0.0% | +9.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 18.0% | +0.0% | +12.5% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 37.0% | +2.8% | +15.6% |
| Phoenix AZ | 1,818,040 | 19.0% | +0.0% | +26.7% |
High Growth Priority
Large markets showing strong consistent growth
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 41.0% | +7.9% | +13.9% |
| Boston MA-Manchester NH | 2,206,762 | 17.0% | +6.3% | +13.3% |
| Pittsburgh PA | 998,699 | 20.0% | +17.7% | +17.7% |
| Baltimore MD | 977,058 | 16.0% | +6.7% | +14.3% |
| Salt Lake City UT | 975,902 | 21.0% | +10.5% | +40.0% |
| Hartford & New Haven CT | 862,036 | 27.0% | +8.0% | +17.4% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 14.0% | +7.7% | +16.7% |
| New Orleans LA | 584,044 | 49.0% | +8.9% | +8.9% |
Maintain & Optimize
Stable markets with consistent performance
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 32.0% | +0.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 39.0% | +2.6% | +0.0% |
| Jacksonville FL | 671,993 | 36.0% | +0.0% | +2.9% |
| Shreveport LA | 317,492 | 42.0% | +2.4% | +5.0% |
| Greenville-New Bern-Washington NC | 259,522 | 23.0% | +0.0% | +4.6% |
| Peoria-Bloomington IL | 210,894 | 18.0% | +0.0% | +0.0% |
| Bluefield-Beckley-Oak Hill WV | 102,646 | 32.0% | +0.0% | +0.0% |
| Abilene-Sweetwater TX | 98,481 | 44.0% | +2.3% | +4.8% |
Turnaround Priority
Markets requiring immediate attention / improvement
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 38.0% | -5.0% | +0.0% |
| Detroit MI | 1,646,663 | 27.0% | -10.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 31.0% | -8.8% | -3.1% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 38.0% | -2.6% | +2.7% |
| St. Louis MO | 1,066,886 | 43.0% | -6.5% | +4.9% |
| Birmingham AL | 651,287 | 39.0% | -4.9% | +2.6% |
| Memphis TN | 547,706 | 48.0% | -2.0% | +2.1% |
| Little Rock-Pine Bluff AR | 490,561 | 48.0% | -2.0% | +2.1% |
Brand Insights
Brand Insights for AT&T in the Wireless Carriers category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
AT&T shows stable performance with 2.6% average growth across 210 markets (29.0% avg brand interest), with positive growth in 79 of 210 markets
Top performing markets for AT&T demonstrate exceptional results in Alpena MI (+500.0% growth, 24.0% brand interest, +20.0% change), Casper-Riverton WY (+40.0% growth, 21.0% brand interest, +6.0% change), and Yuma AZ-El Centro CA (+21.1% growth, 23.0% brand interest, +4.0% change)
AT&T has 10 markets with high growth (>15%), 34 markets with moderate growth (5-15%), 75 stable markets (0-5%), and 91 declining markets
Notable high-growth markets for AT&T include Alpena MI (+500.0% growth, 24.0% brand interest), Casper-Riverton WY (+40.0% growth, 21.0% brand interest), and Charleston SC (+18.8% growth, 38.0% brand interest)
AT&T demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+500.0% growth, +20.0% gain, 24.0% current brand interest), Casper-Riverton WY (+40.0% growth, +6.0% gain, 21.0% current brand interest), and Charleston SC (+18.8% growth, +6.0% gain, 38.0% current brand interest)
AT&T successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 24.0% brand interest, +500.0% growth), Casper-Riverton WY (maintained 21.0% brand interest, +40.0% growth), and Charleston SC (maintained 38.0% brand interest, +18.8% growth)
In large markets, AT&T shows modest growth with notable brand interest: Pittsburgh PA (+17.6% growth, 20.0% brand interest) and Charlotte NC (+0.0% growth, 34.0% brand interest)
In medium markets, AT&T shows modest growth with moderate brand interest: Albany-Schenectady-Troy NY (+4.8% growth, 22.0% brand interest) and Albuquerque-Santa Fe NM (+0.0% growth, 18.0% brand interest)
In small markets, AT&T shows modest growth with notable brand interest: Alpena MI (+500.0% growth, 24.0% brand interest) and Casper-Riverton WY (+40.0% growth, 21.0% brand interest)
AT&T achieves significant brand interest gains in Alpena MI (+20.0% brand interest growth, now at 24.0%), Casper-Riverton WY (+6.0% brand interest growth, now at 21.0%), and Charleston SC (+6.0% brand interest growth, now at 38.0%)
AT&T shows accelerating brand interest growth in Alpena MI (+500.0% growth, 24.0% brand interest) and Casper-Riverton WY (+40.0% growth, 21.0% brand interest)
AT&T demonstrates emerging brand interest strength in North Platte NE (+233.3% growth, 10.0% brand interest) and Sioux City IA (+15.4% growth, 15.0% brand interest)
AT&T maintains stable brand interest performance in mature markets: Alexandria LA (-3.5% growth, 56.0% brand interest) and Atlanta GA (-5.0% growth, 38.0% brand interest)
AT&T faces growth challenges in historically strong markets: Alexandria LA (-3.5% growth, 56.0% brand interest) and Atlanta GA (-5.0% growth, 38.0% brand interest)
AT&T performance in major markets: Atlanta GA (-5.0% growth, 38.0% brand interest, 2.7M TVHH), Chicago IL (-3.5% growth, 28.0% brand interest, 3.6M TVHH), and Cleveland-Akron (Canton) OH (-6.5% growth, 29.0% brand interest, 1.6M TVHH)
AT&T shows positive brand interest growth in markets representing 37.9% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how AT&T performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where AT&T can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where AT&T can focus its competitive strategy.
T-Mobile demonstrates category leadership at dma level with 6.4% average brand interest growth, showing exceptional performance in Alpena MI (+300.0%, 16.0% brand interest), Bangor ME (+16.7%, 35.0% brand interest), and Billings, MT (+25.0%, 25.0% brand interest)
In high-growth dma markets, T-Mobile maintains an average brand interest of 28.7% with consistent performance across 17 markets
T-Mobile shows strong momentum with 6.4% average brand interest growth across key dma markets: Alpena MI (+300.0% growth, +12.0% brand interest), Presque Isle ME (+78.3% growth, +18.0% brand interest), and Juneau AK (+36.8% growth, +7.0% brand interest)
T-Mobile captured additional brand interest in 88 dma markets, averaging +3.4% brand interest growth in key growth dma
In direct competition, T-Mobile outperforms AT&T with 13.0 percentage point brand interest advantage across 210 shared markets: Atlanta GA (gap: 5.0% brand interest, 2.1% growth), Bakersfield CA (gap: 2.0% brand interest, 5.6% growth), and Baton Rouge LA (gap: 35.0% brand interest, 16.6% growth)
In select markets, Verizon outperforms AT&T despite weaker overall growth (-2.5% vs +2.6% overall): Albany GA (Verizon leads: 47.0% share, +4.4% growth vs AT&T: 25.0%, -10.7%) and Atlanta GA (Verizon: +11.5% growth vs AT&T: -5.0% growth)
In select markets, AT&T outperforms T-Mobile despite weaker overall growth (+2.6% vs +6.4% overall): Bakersfield CA (AT&T leads: 37.0% share, +2.8% growth vs T-Mobile: 35.0%, -2.8%) and Baton Rouge LA (AT&T leads: 56.0% share, +12.0% growth vs T-Mobile: 21.0%, -4.5%)
In select markets, Verizon outperforms T-Mobile despite weaker overall growth (-2.5% vs +6.4% overall): Atlanta GA (Verizon: +11.5% growth vs T-Mobile: -2.9% growth)
AT&T successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 24.0% brand interest, +500.0% growth), Casper-Riverton WY (maintained 21.0% brand interest, +40.0% growth), and Charleston SC (maintained 38.0% brand interest, +18.8% growth)
Verizon successfully defends market leadership positions while maintaining brand interest growth in Lafayette IN (maintained 43.0% brand interest, +34.4% growth), Quincy IL-Hannibal MO-Keokuk IA (maintained 36.0% brand interest, +16.1% growth), and Albany GA (maintained 47.0% brand interest, +4.4% growth)
T-Mobile successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 35.0% brand interest, +16.7% growth), Billings, MT (maintained 25.0% brand interest, +25.0% growth), and Cheyenne WY-Scottsbluff NE (maintained 30.0% brand interest, +20.0% growth)
AT&T maintains strong brand interest position in key markets: Pittsburgh PA (20.0% brand interest, +17.6% growth), Los Angeles CA (27.0% brand interest, +3.9% growth), and Raleigh-Durham (Fayetteville) NC (32.0% brand interest, +3.2% growth)
Verizon maintains strong brand interest position in key markets: Chicago IL (28.0% brand interest, +3.7% growth), Grand Rapids-Kalamazoo-Battle Creek MI (46.0% brand interest, +2.2% growth), and Hartford & New Haven CT (39.0% brand interest, +2.6% growth)
T-Mobile maintains strong brand interest position in key markets: Austin TX (37.0% brand interest, +2.8% growth), Baltimore MD (40.0% brand interest, +2.6% growth), and Charlotte NC (33.0% brand interest, +3.1% growth)
AT&T maintains validated market dominance (>35% brand interest) across 53 key markets where it leads all competitors: Alexandria LA (56.0% brand interest, validated dominance), Atlanta GA (38.0% brand interest, validated dominance), and Birmingham AL (39.0% brand interest, validated dominance)
Verizon maintains validated market dominance (>35% brand interest) across 113 key markets where it leads all competitors: Albany-Schenectady-Troy NY (53.0% brand interest, validated dominance), Alpena MI (60.0% brand interest, validated dominance), and Baltimore MD (44.0% brand interest, validated dominance)