Avis
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Avis, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
61 DMAs
28 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
51 DMAs
4 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
26 DMAs
6 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
73 DMAs
12 States
|
Brand Insights
Brand Insights reveal Avis’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Avis shows challenging performance with -0.2% average growth across 51 markets (19.1% avg brand interest), with positive growth in 14 of 51 markets
Top performing markets for Avis demonstrate exceptional results in Alaska (+13.0% growth, 26.0% brand interest, +3.0% change) and Rhode Island (+10.5% growth, 21.0% brand interest, +2.0% change)
Avis has 2 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 29 stable markets (0-5%), and 14 declining markets
Notable high-growth markets for Avis include Utah (+20.0% growth, 18.0% brand interest) and West Virginia (+18.2% growth, 13.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Avis, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Avis, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Budget demonstrates category leadership at state level with 6.8% average brand interest growth, showing exceptional performance in Delaware (+20.0%, 18.0% brand interest), Indiana (+17.6%, 20.0% brand interest), and Kansas (+25.0%, 15.0% brand interest)
In high-growth state markets, Budget maintains an average brand interest of 18.1% with consistent performance across 10 markets
Budget shows strong momentum with 6.8% average brand interest growth across key state markets: North Dakota (+33.3% growth, +4.0% brand interest), Vermont (+28.6% growth, +4.0% brand interest), and Nebraska (+26.7% growth, +4.0% brand interest)
Budget captured additional brand interest in 26 state markets, averaging +2.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Avis in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
61
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 24.0% | +0.0% | +9.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 27.0% | +3.9% | +17.4% |
| Washington DC (Hagerstown MD) | 2,224,748 | 20.0% | +5.3% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 18.0% | +0.0% | +5.9% |
| Phoenix AZ | 1,818,040 | 21.0% | +0.0% | +16.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 20.0% | +0.0% | +5.3% |
| Denver CO | 1,523,659 | 23.0% | +4.6% | +21.1% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 22.0% | -4.4% | +10.0% |
High Growth Priority
Large markets showing strong consistent growth
51
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 24.0% | +9.1% | +14.3% |
| Seattle-Tacoma WA | 1,798,974 | 26.0% | +8.3% | +13.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 18.0% | +12.5% | +5.9% |
| Kansas City MO | 866,618 | 27.0% | +8.0% | +8.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 17.0% | +13.3% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 26.0% | +8.3% | +18.2% |
| Louisville KY | 612,910 | 17.0% | +21.4% | +21.4% |
| Buffalo NY | 537,294 | 18.0% | +12.5% | +12.5% |
Maintain & Optimize
Stable markets with consistent performance
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 21.0% | +0.0% | +5.0% |
| Philadelphia PA | 2,642,616 | 21.0% | +0.0% | +0.0% |
| New Orleans LA | 584,044 | 18.0% | +0.0% | +0.0% |
| Memphis TN | 547,706 | 19.0% | +0.0% | +0.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 15.0% | +0.0% | +0.0% |
| Dayton OH | 418,047 | 22.0% | +4.8% | -4.4% |
| Des Moines-Ames IA | 401,464 | 16.0% | +0.0% | +0.0% |
| Syracuse NY | 330,353 | 22.0% | +0.0% | +4.8% |
Turnaround Priority
Markets requiring immediate attention / improvement
73
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 19.0% | -5.0% | +0.0% |
| Houston TX | 2,266,381 | 22.0% | -4.4% | +4.8% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 24.0% | -7.7% | +4.4% |
| Detroit MI | 1,646,663 | 20.0% | -4.8% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 18.0% | -5.3% | -5.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 16.0% | +0.0% | -5.9% |
| St. Louis MO | 1,066,886 | 18.0% | +5.9% | -5.3% |
| Indianapolis IN | 1,026,188 | 15.0% | -6.3% | +0.0% |
Brand Insights
Brand Insights for Avis in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Avis shows stable performance with 2.1% average growth across 210 markets (17.0% avg brand interest), with positive growth in 83 of 210 markets
Top performing markets for Avis demonstrate exceptional results in Clarksburg-Weston WV (+100.0% growth, 20.0% brand interest, +20.0% change), Helena MT (+100.0% growth, 27.0% brand interest, +27.0% change), and Juneau AK (+100.0% growth, 35.0% brand interest, +35.0% change)
Avis has 35 markets with high growth (>15%), 39 markets with moderate growth (5-15%), 55 stable markets (0-5%), and 81 declining markets
Notable high-growth markets for Avis include Abilene-Sweetwater TX (+15.0% growth, 23.0% brand interest), Alexandria LA (+18.2% growth, 13.0% brand interest), and Augusta GA (+33.3% growth, 20.0% brand interest)
Avis demonstrates strong market momentum with combined growth and brand interest gains in key markets: Billings, MT (+37.5% growth, +6.0% gain, 22.0% current brand interest), Binghamton NY (+31.2% growth, +5.0% gain, 21.0% current brand interest), and Butte-Bozeman MT (+23.5% growth, +4.0% gain, 21.0% current brand interest)
Avis successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 23.0% brand interest, +15.0% growth), Billings, MT (maintained 22.0% brand interest, +37.5% growth), and Binghamton NY (maintained 21.0% brand interest, +31.2% growth)
In large markets, Avis shows modest growth with notable brand interest: Baltimore MD (+0.0% growth, 20.0% brand interest) and Boston MA-Manchester NH (+0.0% growth, 18.0% brand interest)
In medium markets, Avis shows modest growth with notable brand interest: Ft. Myers-Naples FL (+20.0% growth, 18.0% brand interest) and Louisville KY (+21.4% growth, 17.0% brand interest)
In small markets, Avis shows modest growth with notable brand interest: Abilene-Sweetwater TX (+15.0% growth, 23.0% brand interest) and Alexandria LA (+18.2% growth, 13.0% brand interest)
Avis maintains dominant market position with >35% brand interest in key markets: Marquette MI (43.0% brand interest, +100.0% growth)
Avis achieves significant brand interest gains in Abilene-Sweetwater TX (+3.0% brand interest growth, now at 23.0%), Augusta GA (+5.0% brand interest growth, now at 20.0%), and Billings, MT (+6.0% brand interest growth, now at 22.0%)
Avis shows accelerating brand interest growth in Alexandria LA (+18.2% growth, 13.0% brand interest) and Augusta GA (+33.3% growth, 20.0% brand interest)
Avis demonstrates emerging brand interest strength in Alexandria LA (+18.2% growth, 13.0% brand interest) and Boise ID (+20.0% growth, 18.0% brand interest)
Avis maintains stable brand interest performance in mature markets: Austin TX (-4.5% growth, 21.0% brand interest) and Bakersfield CA (-4.8% growth, 20.0% brand interest)
Avis faces growth challenges in historically strong markets: Cheyenne WY-Scottsbluff NE (-23.6% growth, 42.0% brand interest) and Gainesville FL (-3.2% growth, 30.0% brand interest)
Avis performance in major markets: Cleveland-Akron (Canton) OH (-5.3% growth, 18.0% brand interest, 1.6M TVHH), Columbus OH (-4.3% growth, 22.0% brand interest, 1.0M TVHH), and Detroit MI (-4.8% growth, 20.0% brand interest, 1.9M TVHH)
Competitive Insights
Competitive Insights showcase how Avis performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Avis can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Avis can focus its competitive strategy.
Budget demonstrates category leadership at dma level with 7.7% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+41.7%, 17.0% brand interest), Alexandria LA (+25.0%, 15.0% brand interest), and Bangor ME (+64.3%, 23.0% brand interest)
In high-growth dma markets, Budget maintains an average brand interest of 19.1% with consistent performance across 52 markets
Budget shows strong momentum with 7.7% average brand interest growth across key dma markets: Charlottesville VA (+160.0% growth, +8.0% brand interest), Bluefield-Beckley-Oak Hill WV (+100.0% growth, +18.0% brand interest), and Cheyenne WY-Scottsbluff NE (+100.0% growth, +27.0% brand interest)
Budget captured additional brand interest in 102 dma markets, averaging +4.3% brand interest growth in key growth dma
Alamo shows strong momentum with 7.5% average brand interest growth across key dma markets: Sioux Falls(Mitchell) SD (+150.0% growth, +6.0% brand interest), Springfield-Holyoke MA (+125.0% growth, +5.0% brand interest), and Beaumont-Port Arthur TX (+100.0% growth, +6.0% brand interest)
Alamo captured additional brand interest in 63 dma markets, averaging +2.8% brand interest growth in key growth dma
In direct competition, Budget outperforms Alamo with 11.8 percentage point brand interest advantage across 210 shared markets: Amarillo TX (gap: 7.0% brand interest, 2.4% growth), Bakersfield CA (gap: 12.0% brand interest, 66.7% growth), and Beaumont-Port Arthur TX (gap: 6.0% brand interest, 129.4% growth)
In select markets, Hertz outperforms Enterprise despite weaker overall growth (-0.8% vs -0.8% overall): Albuquerque-Santa Fe NM (Hertz leads: 32.0% share, +6.7% growth vs Enterprise: 27.0%, -3.6%)
In select markets, Enterprise outperforms Budget despite weaker overall growth (-0.8% vs +7.7% overall): Amarillo TX (Enterprise leads: 31.0% share, +34.8% growth vs Budget: 16.0%, -15.8%) and Bakersfield CA (Enterprise leads: 36.0% share, +12.5% growth vs Budget: 15.0%, -16.7%)
In select markets, Alamo outperforms Budget despite weaker overall growth (+7.5% vs +7.7% overall): Bakersfield CA (Alamo: +50.0% growth vs Budget: -16.7% growth), Beaumont-Port Arthur TX (Alamo: +100.0% growth vs Budget: -29.4% growth), and Chattanooga TN (Alamo: +20.0% growth vs Budget: -6.2% growth)
In select markets, Hertz outperforms Budget despite weaker overall growth (-0.8% vs +7.7% overall): Amarillo TX (Hertz leads: 30.0% share, +7.1% growth vs Budget: 16.0%, -15.8%) and Beaumont-Port Arthur TX (Hertz leads: 28.0% share, +3.7% growth vs Budget: 12.0%, -29.4%)
In select markets, Avis outperforms Budget despite weaker overall growth (+2.1% vs +7.7% overall): Charlotte NC (Avis leads: 23.0% share, +4.5% growth vs Budget: 16.0%, -5.9%)
In select markets, Enterprise outperforms Alamo despite weaker overall growth (-0.8% vs +7.5% overall): Amarillo TX (Enterprise leads: 31.0% share, +34.8% growth vs Alamo: 9.0%, -18.2%)
In select markets, Hertz outperforms Alamo despite weaker overall growth (-0.8% vs +7.5% overall): Albuquerque-Santa Fe NM (Hertz leads: 32.0% share, +6.7% growth vs Alamo: 7.0%, -12.5%) and Amarillo TX (Hertz leads: 30.0% share, +7.1% growth vs Alamo: 9.0%, -18.2%)
In select markets, Avis outperforms Alamo despite weaker overall growth (+2.1% vs +7.5% overall): Abilene-Sweetwater TX (Avis leads: 23.0% share, +15.0% growth vs Alamo: 12.0%, -14.3%)
In select markets, Enterprise outperforms Hertz despite weaker overall growth (-0.8% vs -0.8% overall): Albany GA (Enterprise leads: 42.0% share, +2.4% growth vs Hertz: 21.0%, -12.5%) and Austin TX (Enterprise: +15.0% growth vs Hertz: -3.1% growth)