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What is BrandStack?
BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).
For Booking.com, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 282 Top Market Areas (TMAs), 282 Opportunity Market Areas (OMAs), 210 Competitive Marketing Areas (CMAs) and Booking.com specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Booking.com below and see how your teams and campaigns can benefit from it.
For Booking.com, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 282 Top Market Areas (TMAs), 282 Opportunity Market Areas (OMAs), 210 Competitive Marketing Areas (CMAs) and Booking.com specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Booking.com below and see how your teams and campaigns can benefit from it.
Booking.com and Online Travel Agency
Top Market Areas (TMAs)
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Booking.com has 282 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Booking.com has 282 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Redmond, Doral, Paramus, Medley, Hialeah, Bay Lake, Bend, Fort Lauderdale, Miami Beach |
| Alabama | Daphne, Homewood, Hoover, Montgomery, Mobile, Birmingham, Decatur |
| Alaska | Anchorage |
| Arizona | Bullhead City, Somerton, Goodyear, Fortuna Foothills, Sun Lakes, Scottsdale, Lake Havasu City, Tempe, Page, Flagstaff, Catalina Foothills, Kingman, Buckeye, Sierra Vista, Sedona |
| Arkansas | Genoa, Maumelle, Rogers, Fort Smith, Little Rock, Fayetteville, Gibson, Jonesboro |
Opportunity Market Areas (OMAs)
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Booking.com has 282 areas for Q2 2023.
BrandStack algorithms indicate Booking.com has 282 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Kirkland, Bellevue, Santa Barbara, Boca Raton, North Creek, Lakewood, SeaTac, Pembroke Pines, Poinciana |
| Alabama | Clanton, Orange Beach, Fairhope, Gulf Shores, Opelika, Pelham, Chelsea, Russellville, Cullman, Moores Mill |
| Alaska | Soldotna, North Pole, Fairbanks, College, Knik-Fairview, Juneau |
| Arizona | Saddlebrooke, Sun City West, Village of Oak Creek, Tanque Verde, Green Valley, New River, Cave Creek, Oro Valley, Rio Rico, Queen Creek, Fountain Hills, Maricopa, Sun City |
| Arkansas | Tontitown, Van Buren, Benton, Paragould, Centerton, Cabot, Bentonville, Hot Springs, North Little Rock, Springdale, Searcy, Lonoke, Springtown |
Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Booking.com, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Booking.com.
For Booking.com, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Booking.com.
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Booking.com saw high brand interest in these areas in Nevada: Laughlin, Mesquite, Goldfield, Paradise and Whitney. Overall, these regions saw 99.78% more brand interest than the overall Nevada region.
99.78
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Booking.com saw relatively higher brand interest in Lincoln City, Bend, Newberg, Springfield and Eagle Creek across Oregon - specifically 86.73% more brand interest than the overall Oregon region.
86.73
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Booking.com saw 85.48% more brand interest in these areas (Moab, Washington, St. George, Sandy and South Salt Lake) compared to the overall Utah region.
85.48
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Booking.com saw relatively higher brand interest in Pigeon Forge, Clarksville, West Memphis, Germantown and Sevierville across Tennessee - specifically 81.67% more brand interest than the overall Tennessee region.
81.67
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Booking.com, we generated benchmarked insights across competitive brands in the Online Travel Agency vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Booking.com, we generated benchmarked insights across competitive brands in the Online Travel Agency vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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The most competitive markets for Expedia, Booking.com, Priceline, Kayak and Orbitz in Ohio are - Avon Lake, Devola, Solon, Brecksville, Beavercreek, Lincoln Village, Centerville, Mason, Shaker Heights, Olmsted Falls, Hunting Valley, Forest Park and Harrison.
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For Expedia, Booking.com, Priceline, Kayak and Orbitz, the most competitive markets in Mississippi are - Vicksburg, Columbus, Vancleave, Meridian, Hattiesburg, Olive Branch, Pearl, Ridgeland, Pascagoula, Jackson, Horn Lake, Oxford, Gulfport, Southaven and Canton.
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Valley Park, Camdenton, Des Peres, Cape Girardeau, Town and Country, Hazelwood, Fort Leonard Wood, Springfield, Steelville, Woodson Terrace, University City, Maryland Heights and Bellefontaine Neighbors are the most competitive markets for Expedia, Booking.com, Priceline, Kayak and Orbitz in Missouri
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Bullhead City, Carson City, Enterprise, Summerlin South, Spring Valley, Las Vegas, Goldfield, Henderson, Reno, Sunrise Manor, Paradise, North Las Vegas, Laughlin, Whitney, Mesquite and Fernley are the most competitive markets for Expedia, Booking.com, Priceline, Kayak and Orbitz in Nevada
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Top Market Areas (TMAs) Entire List
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Booking.com has 282 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Booking.com has 282 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Redmond, Doral, Paramus, Medley, Hialeah, Bay Lake, Bend, Fort Lauderdale, Miami Beach |
| Alabama | Daphne, Homewood, Hoover, Montgomery, Mobile, Birmingham, Decatur |
| Alaska | Anchorage |
| Arizona | Bullhead City, Somerton, Goodyear, Fortuna Foothills, Sun Lakes, Scottsdale, Lake Havasu City, Tempe, Page, Flagstaff, Catalina Foothills, Kingman, Buckeye, Sierra Vista, Sedona |
| Arkansas | Genoa, Maumelle, Rogers, Fort Smith, Little Rock, Fayetteville, Gibson, Jonesboro |
| California | Paramount, San Dimas, South Whittier, Lynwood, South Lake Tahoe, Newport Beach, Beverly Hills, San Mateo, South San Francisco, Foster City, Burlingame, Gardena |
| Colorado | Parker, Castle Rock |
| Connecticut | Bethel, Wethersfield, Groton, Westport, Farmington, Hamden, Manchester, Hartford, Greenwich, West Hartford, Darien, Wallingford |
| Delaware | Wilmington, Brookside, Glasgow, Odessa, Kent Acres, Bear, Pike Creek, Dover |
| Florida | The Crossings, Country Club, Miami Springs, The Hammocks, Tamiami, Doctor Phillips, Doral, North Miami Beach, Hollywood, South Miami, Loughman, Aventura, Orangetree, Miami Beach, Miami Shores, Celebration, Key West |
| Georgia | Monroe, College Park, Waycross, Emerson, Tyrone, Conyers, Candler-McAfee, Bolingbroke |
| Hawaii | Mililani, Honolulu, Kihei |
| Idaho | Boise, Idaho Falls, Meridian, Nampa |
| Illinois | Norridge, Skokie, Elk Grove Village, Evanston |
| Indiana | Carmel, Brookston |
| Kansas | Kansas City, Fort Riley, Topeka, Wichita, Dodge City, Overland Park |
| Kentucky | Lexington, Louisville, Georgetown, Paducah |
| Louisiana | Jefferson, Baton Rouge, Houma |
| Maryland | Oxon Hill-Glassmanor, Linthicum Heights |
| Massachusetts | Wellesley, Mansfield, Andover, Burlington, Needham, Randolph, Canton, Westwood, Brewster |
| Michigan | Sterling Heights, Canton, Bloomfield Township, Romulus |
| Mississippi | Vicksburg, Columbus, Meridian, Hattiesburg, Olive Branch, Ridgeland, Horn Lake, Gulfport, Southaven, Canton |
| Missouri | Hazelwood, Springfield, Maryland Heights |
| Montana | Helena Valley Northeast, Missoula, Bozeman, Billings, Kalispell |
| Nebraska | Omaha, Lincoln, Bellevue |
| Nevada | Sparks, Bullhead City, Carson City, Enterprise, Las Vegas, Goldfield, Paradise, North Las Vegas, Laughlin, Whitney, Mesquite |
| New Hampshire | Conway, Hampton |
| New Jersey | Elizabeth, East Brunswick, Woodbridge Township, Tenafly, Union, West Orange, Old Bridge Township, Paramus, Carteret, East Orange, Monroe Township, Kearny, Linden, Lakewood Township |
| New Mexico | Roswell, Mesquite, Carlsbad, South Valley, Albuquerque, Santa Fe, Farmington |
| New York | North New Hyde Park, Brookville, Niagara Falls |
| North Carolina | Laurinburg, Sanford, Pumpkin Center, Southern Pines, Cary |
| North Dakota | Bismarck, Fargo |
| Ohio | Mason, Hunting Valley |
| Oklahoma | Midwest City, Broken Arrow, Tulsa, Oklahoma City, Norman, Moore |
| Oregon | Newberg |
| Pennsylvania | Darby |
| Rhode Island | Middletown, Cumberland, Newport, Pawtucket, Providence, Warwick, Lincoln, Johnston, Cranston |
| South Carolina | Blythewood, Carolina Forest, Bluffton, Mount Pleasant, Hilton Head Island, Lyman |
| South Dakota | Rapid City |
| Tennessee | Morristown, Collierville, Blountville, Germantown, La Vergne, Oak Hill, Clarksville, Pigeon Forge |
| Texas | Galveston, Cinco Ranch, Mission Bend, Katy, Channelview, Sugar Land, Pearland |
| Utah | South Jordan, West Jordan, St. George, Washington, West Valley City, Moab, Cottonwood Heights |
| Vermont | Stowe |
| Virginia | Manassas, Arcola, McLean, Bon Air, Short Pump, Great Falls, Merrifield, Oakton, Tysons |
| Washington | Union Hill-Novelty Hill, Bothell, Mercer Island, Shoreline, Redmond, Bellevue, Sammamish, SeaTac |
| West Virginia | Martinsburg, Morgantown |
| Wyoming | Jackson, Laramie |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Top Market Areas (TMA) list. If you are not sure who Booking.com's CSM is, reach out to us and we will connect you with them.
Opportunity Market Areas (OMAs) Entire List
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Booking.com has 282 areas for Q2 2023.
BrandStack algorithms indicate Booking.com has 282 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Kirkland, Bellevue, Santa Barbara, Boca Raton, North Creek, Lakewood, SeaTac, Pembroke Pines, Poinciana |
| Alabama | Clanton, Orange Beach, Fairhope, Gulf Shores, Opelika, Pelham, Chelsea, Russellville, Cullman, Moores Mill |
| Alaska | Soldotna, North Pole, Fairbanks, College, Knik-Fairview, Juneau |
| Arizona | Saddlebrooke, Sun City West, Village of Oak Creek, Tanque Verde, Green Valley, New River, Cave Creek, Oro Valley, Rio Rico, Queen Creek, Fountain Hills, Maricopa, Sun City |
| Arkansas | Tontitown, Van Buren, Benton, Paragould, Centerton, Cabot, Bentonville, Hot Springs, North Little Rock, Springdale, Searcy, Lonoke, Springtown |
| California | La Cau00f1ada Flintridge, Rancho Santa Margarita, Calabasas, Cathedral City, Ukiah, Upland, Baldwin Park, Downey, Coloma, Irvine, Mission Viejo, Palm Desert, Brea |
| Colorado | Downieville-Lawson-Dumont, Cortez, Sherrelwood, Roxborough Park, Greenwood Village, Gypsum, Windsor, Brighton, Black Forest, Vail, Fort Morgan, Woodmoor, Aspen, Firestone, Breckenridge, Fort Lupton, Gold Hill |
| Connecticut | Killingly, Derby, Cromwell, Waterford, Bloomfield, New Canaan, Weston, Simsbury, North Haven, Ellington, Windsor, Orange, Wolcott, Newtown, Stonington, Avon, Danbury, Windsor Locks |
| Delaware | Cheswold, Georgetown, Newport, Newark, Milford, Saint Georges, Ellendale, Millsboro, Hockessin, Delaware City, Claymont, Lewes, New Castle, Elsinboro, Milton, Smyrna |
| Florida | Palmetto Estates, Vero Beach South, Kendall West, Richmond West, Odessa, North Lauderdale, Goulds, Delray Beach, Golden Gate, Coconut Creek, Three Lakes, Dania Beach, Kendale Lakes, Medley, Villas, Marco Island, Country Walk, Lauderhill, Pembroke Pines, Poinciana, Gibsonton, Lake Buena Vista |
| Georgia | Whitesburg, Byron, Blairsville, Cleveland, Covington, Richmond Hill, Dock Junction, Brunswick, Whitemarsh Island, Skidaway Island, Mableton, Suwanee, Alpharetta, North Druid Hills, Garden City, Panthersville, East Point, Hiram, Scottdale |
| Hawaii | Aiea, Ewa Beach, Princeville, Waimalu, Schofield Barracks, Village Park, Nu0101nu0101kuli, Kapaa, Wailea-Makena, Kaanapali, Lihue, Makakilo, Waipio Acres, Kahului, Ewa Villages, Kailua-Kona, Joint Base Pearl Harbor-Hickam, Wahiawa, Ahuimanu, Puako, Marine Corps Base Hawaii, Kalaoa, Pupukea, Waikapu |
| Idaho | Iona, Garden City, Caldwell, Eagle, Moscow, Twin Falls, Pocatello, Sun Valley, Rexburg, Post Falls |
| Illinois | Channahon, Winfield, Maywood, Zion, Lemont, Prairie Grove, Gilberts, Hawthorn Woods, Glendale Heights, Rosemont, Huntley, Grayslake, Mount Prospect, Lake Zurich, Hinsdale, Bensenville, Park Ridge, Lake Forest, Wood Dale, Palatine, Algonquin, Vernon Hills, La Grange, Berkeley, North Chicago |
| Indiana | Yorktown, Cedar Lake, Boonville, Beech Grove, Goshen, Schererville, Fishers, Shelbyville, Munster, Speedway, Dayton, Shadeland |
| Kansas | Abilene, Haysville, Newton, Prairie Village, Junction City, Shawnee, Hutchinson, Gardner, Leawood, Ottawa, Lawrence, Spring Hill, Great Bend |
| Kentucky | Bardstown, Morehead, Madisonville, Burlington, Claryville, Buckner, Fort Thomas, Sonora, Newport, Anchorage, Shepherdsville, Elizabethtown |
| Louisiana | West Monroe, Geismar, Natchitoches, Claiborne, Cade, Eden Isle, Alexandria, Pearlington, Gretna, Metairie, Zachary, Kenner, Shenandoah, Fort Polk South, Saint Rose, Terrytown, Scott, Ruston |
| Maryland | West Ocean City, Myersville, Bennsville, Arnold, Westminster, Goddard, Mitchellville, Lexington Park, Beltsville, Travilah, Bethesda, Ijamsville, Chevy Chase, Redland, Russett, Hampton |
| Massachusetts | Sturbridge, Middleborough, East Bridgewater, Marshfield, Southbridge, Clinton, Edgartown, Boxborough, Lynnfield, Pembroke, Reading, Stoneham, Danvers, Stoughton, Acton, Holliston, Nantucket, Harwich, Concord, Middleton, Weston, Marlborough, Manchester-by-the-Sea |
| Michigan | Stevensville, Ionia, Inkster, Springfield, Melvindale, Genesee charter Township, Cadillac, Romeo, Dearborn Heights, Petoskey, Plymouth, Madison Heights, Bloomfield Hills, Trenton, Howell |
| Mississippi | Clinton, Hernando, Flowood, Tupelo, Madison, Vancleave, Pearl, Pascagoula, Jackson, Oxford, Biloxi |
| Missouri | Sikeston, Village of Four Seasons, Spanish Lake, Valley Park, Camdenton, Des Peres, Cape Girardeau, Town and Country, Fort Leonard Wood, Steelville, Woodson Terrace, University City, Bellefontaine Neighbors, Kirbyville |
| Montana | Belgrade, Darby, Four Corners, Lockwood, Great Falls, Butte |
| Nebraska | Beatrice, Offutt Air Force Base, North Platte, Norfolk, Grand Island, Kearney, Columbus, Chalco, Hastings |
| Nevada | Johnson Lane, Sun Valley, Pahrump, Elko, Mount Charleston, Summerlin South, Spring Valley, Henderson, Reno, Sunrise Manor, Fernley |
| New Hampshire | Goffstown, Bedford, Lebanon, Plaistow, Derry, Hudson, Windham, Milford, Londonderry, Salem, Exeter, Merrimack, Hanover, Rochester |
| New Jersey | Bridgeton, Pequannock Township, Woodcliff Lake, Township of Washington, South Orange, Spotswood, Lodi, West Long Branch, Cinnaminson, Ridgefield Park, Ocean Township, Englewood Cliffs, Cliffside Park, Eatontown, Plainsboro Center, Ridgefield, Roselle Park, Morristown, Hillside, Fair Lawn, Carlstadt |
| New Mexico | Alto, Carnuel, Taos Pueblo, Clovis, Sunland Park, Alamogordo, Gallup, Rio Rancho, Espau00f1ola, Los Alamos, University Park |
| New York | Salisbury, Yaphank, Roslyn Heights, Manhasset, Mount Sinai, Goldens Bridge, Water Mill, North Bay Shore, Haverstraw, Springs, Woodbury, Sleepy Hollow, Greenville, Lake Success, Crompond, Muttontown, West Islip, Mineola, East Hills, Mount Kisco, West Point, Fishkill, Menands |
| North Carolina | Holly Ridge, Bayshore, Varnamtown, Archdale, Ocean Isle Beach, Hampstead, Topsail Beach, Leland, Silver City, Morrisville, Beaufort |
| North Dakota | Minot Air Force Base, Mandan, Grand Forks, Williston |
| Ohio | Willoughby Hills, Eastlake, Bexley, Avon Lake, Devola, Solon, Brecksville, Beavercreek, Lincoln Village, Centerville, Shaker Heights, Olmsted Falls, Forest Park, Harrison |
| Oklahoma | Harrah, Ada, Ardmore, Shawnee, Ponca City, Duncan, Sand Springs, Goldsby, Medicine Park, Newcastle, Owasso |
| Oregon | Canby, Newport, Gold Hill, Chenoweth, Sisters, Sandy, Sheridan, Saint Helens, Three Rivers, Clackamas, Hermiston, Sunnyside, Hood River |
| Pennsylvania | Richboro, East Petersburg, Folcroft, Horsham, Villanova, Saylorsburg, Blue Bell, Jamison, Lebanon, Middletown, Bryn Athyn, Stroudsburg, Pocono Pines, Spring House, Tobyhanna, Washington Crossing |
| Rhode Island | Jamestown, Barrington, Burrillville, Richmond, North Kingstown, Woonsocket, Portsmouth, Westerly, East Greenwich, Smithfield, South Kingstown |
| South Carolina | Salem, Golden Grove, Folly Beach, Powdersville, Slater-Marietta, Bucksport, Forest Acres, North Myrtle Beach, Murrells Inlet |
| South Dakota | Spearfish, Yankton, Sioux Falls, Madison, Watertown |
| Tennessee | Powell, Tullahoma, Gallatin, Franklin, Gatlinburg, Spring Hill, Crossville, Louisville, Bartlett, Manchester |
| Texas | Spicewood, Agua Dulce, Terrell, Temple, Spring, Fairview, Bear Creek, Four Corners, Converse, Cut and Shoot, Leander, Missouri City, Colleyville, Universal City, Boerne, Grand Prairie, Duncanville, Iowa Colony |
| Utah | Bluffdale, Snyderville, North Ogden, Highland, Heber City, Farmington, Kearns, Riverton, Vernal, Mapleton, South Salt Lake, Herriman, Taylorsville, Pleasant Grove, Centerville, Holladay, Ogden, Peoa |
| Vermont | Charlotte, Shelburne, Colchester, Williston, Burlington, South Burlington, Essex, Montpelier |
| Virginia | Lake Barcroft, Lakeside, Chesterfield, West Springfield, West Falls Church, Mount Vernon, Fairfax Station, Rose Hill, East Highland Park, Falls Church, Lake Ridge, North Springfield, Gainesville, Highland Springs, Lincolnia, Pimmit Hills |
| Washington | Lake Morton-Berrydale, Othello, White Center, Leavenworth, Lakeland South, Wapato, Lakeland North, North Yelm, Grandview, Alderwood Manor, Port Hadlock-Irondale, Issaquah, East Renton Highlands, Cascade-Fairwood, Camano Island, Burien, Parkland |
| West Virginia | Princeton, Falling Waters, Fairmont, Weirton, Huntington, Bridgeport, Wheeling, Beckley |
| Wyoming | Hoback, Cody, Gillette, Ranchettes |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Opportunity Market Areas (OMA) list. If you are not sure who Booking.com's CSM is, reach out to us and we will connect you with them.
Competitive Market Areas (CMAs) Entire List
Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.
In this case, our algorithms indicate Expedia, Booking.com, Priceline, Kayak and Orbitz have 210 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
In this case, our algorithms indicate Expedia, Booking.com, Priceline, Kayak and Orbitz have 210 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
| Region | Markets |
|---|---|
| United States | Boca Raton, Doral, Paramus, North Creek, Lakewood, SeaTac, Medley, Hialeah, Pembroke Pines, Poinciana, Bay Lake, Bend, Fort Lauderdale, Miami Beach |
| Alabama | Gulf Shores, Opelika, Pelham, Chelsea, Daphne, Homewood, Hoover, Montgomery, Mobile, Birmingham, Russellville, Cullman, Decatur |
| Arizona | Cave Creek, Oro Valley, Bullhead City, Rio Rico, Somerton, Goodyear, Fortuna Foothills, Queen Creek, Sun Lakes, Scottsdale, Lake Havasu City, Tempe, Fountain Hills, Page, Flagstaff, Catalina Foothills, Maricopa, Sun City, Kingman, Buckeye, Sierra Vista, Sedona |
| Arkansas | Cabot, Genoa, Maumelle, Bentonville, Hot Springs, Rogers, Fort Smith, North Little Rock, Little Rock, Springdale, Fayetteville, Searcy, Gibson, Jonesboro, Lonoke |
| California | South Whittier, Upland, Lynwood, Baldwin Park, South Lake Tahoe, Downey, Newport Beach, Beverly Hills, San Mateo, Coloma, South San Francisco, Irvine, Mission Viejo, Foster City, Burlingame, Palm Desert, Brea |
| Colorado | Greenwood Village, Gypsum, Windsor, Brighton, Black Forest, Parker, Vail, Fort Morgan, Woodmoor, Aspen, Castle Rock, Firestone, Breckenridge, Fort Lupton |
| Connecticut | Wethersfield, Groton, Westport, Farmington, Weston, Simsbury, North Haven, Ellington, Windsor, Hamden, Orange, Manchester, Hartford, Wolcott, Greenwich, Newtown, Stonington, West Hartford, Avon, Danbury, Darien, Wallingford, Windsor Locks |
| Delaware | Millsboro, Hockessin, Wilmington, Brookside, Delaware City, Glasgow, Claymont, Odessa, Kent Acres, Lewes, Bear, Pike Creek, New Castle, Elsinboro, Dover, Milton, Smyrna |
| Florida | Delray Beach, Golden Gate, Coconut Creek, Three Lakes, Tamiami, Doctor Phillips, Doral, Dania Beach, Kendale Lakes, North Miami Beach, Medley, Villas, Marco Island, Hollywood, South Miami, Loughman, Country Walk, Lauderhill, Pembroke Pines, Poinciana, Gibsonton, Aventura, Lake Buena Vista, Orangetree, Miami Beach, Miami Shores, Celebration |
| Georgia | Richmond Hill, Dock Junction, Brunswick, Whitemarsh Island, Skidaway Island, Mableton, Suwanee, Alpharetta, Monroe, College Park, North Druid Hills, Waycross, Garden City, Panthersville, East Point, Hiram, Emerson, Tyrone, Conyers, Candler-McAfee, Bolingbroke |
| Hawaii | Village Park, Nu0101nu0101kuli, Kapaa, Mililani, Wailea-Makena, Kaanapali, Lihue, Makakilo, Waipio Acres, Kahului, Ewa Villages, Honolulu, Kailua-Kona, Joint Base Pearl Harbor-Hickam, Kihei, Wahiawa, Ahuimanu, Puako, Marine Corps Base Hawaii, Kalaoa, Pupukea |
| Illinois | Gilberts, Hawthorn Woods, Glendale Heights, Norridge, Rosemont, Huntley, Grayslake, Mount Prospect, Lake Zurich, Hinsdale, Bensenville, Skokie, Park Ridge, Lake Forest, Wood Dale, Elk Grove Village, Palatine, Algonquin, Evanston, Vernon Hills, La Grange, Berkeley |
| Kansas | Junction City, Shawnee, Hutchinson, Gardner, Leawood, Kansas City, Fort Riley, Topeka, Ottawa, Wichita, Dodge City, Lawrence, Overland Park, Spring Hill |
| Kentucky | Burlington, Claryville, Buckner, Fort Thomas, Sonora, Newport, Lexington, Louisville, Georgetown, Anchorage, Paducah, Shepherdsville, Elizabethtown |
| Louisiana | Eden Isle, Jefferson, Alexandria, Pearlington, Gretna, Metairie, Zachary, Kenner, Baton Rouge, Shenandoah, Fort Polk South, Saint Rose, Terrytown, Houma, Scott |
| Maryland | Westminster, Goddard, Mitchellville, Lexington Park, Beltsville, Travilah, Bethesda, Ijamsville, Oxon Hill-Glassmanor, Chevy Chase, Redland, Linthicum Heights, Russett, Hampton |
| Massachusetts | Lynnfield, Pembroke, Reading, Stoneham, Danvers, Stoughton, Wellesley, Acton, Holliston, Nantucket, Harwich, Mansfield, Concord, Andover, Middleton, Weston, Burlington, Marlborough, Needham, Randolph, Canton, Westwood, Brewster, Manchester-by-the-Sea |
| Michigan | Melvindale, Genesee charter Township, Cadillac, Romeo, Dearborn Heights, Petoskey, Plymouth, Sterling Heights, Canton, Madison Heights, Bloomfield Hills, Trenton, Howell, Bloomfield Township |
| Mississippi | Vicksburg, Columbus, Vancleave, Meridian, Hattiesburg, Olive Branch, Pearl, Ridgeland, Pascagoula, Jackson, Horn Lake, Oxford, Gulfport, Southaven, Canton |
| Missouri | Valley Park, Camdenton, Des Peres, Cape Girardeau, Town and Country, Hazelwood, Fort Leonard Wood, Springfield, Steelville, Woodson Terrace, University City, Maryland Heights, Bellefontaine Neighbors |
| Nevada | Bullhead City, Carson City, Enterprise, Summerlin South, Spring Valley, Las Vegas, Goldfield, Henderson, Reno, Sunrise Manor, Paradise, North Las Vegas, Laughlin, Whitney, Mesquite, Fernley |
| New Hampshire | Plaistow, Derry, Hudson, Windham, Milford, Londonderry, Salem, Exeter, Conway, Merrimack, Hanover, Hampton, Rochester |
| New Jersey | Ridgefield Park, Ocean Township, Englewood Cliffs, Cliffside Park, Eatontown, Elizabeth, Plainsboro Center, East Brunswick, Woodbridge Township, Ridgefield, Roselle Park, Tenafly, Morristown, Hillside, Union, West Orange, Old Bridge Township, Paramus, Carteret, Fair Lawn, East Orange, Monroe Township, Kearny, Linden, Carlstadt |
| New Mexico | Sunland Park, Alamogordo, Gallup, Roswell, Rio Rancho, Mesquite, Carlsbad, South Valley, Espau00f1ola, Albuquerque, Santa Fe, Los Alamos, Farmington, University Park |
| New York | Goldens Bridge, Water Mill, North Bay Shore, Haverstraw, Springs, Woodbury, Sleepy Hollow, Greenville, Lake Success, Crompond, Muttontown, West Islip, Mineola, East Hills, Mount Kisco, West Point, North New Hyde Park, Brookville, Niagara Falls, Fishkill, Menands |
| North Carolina | Archdale, Ocean Isle Beach, Hampstead, Topsail Beach, Laurinburg, Leland, Sanford, Silver City, Pumpkin Center, Morrisville, Southern Pines, Cary, Beaufort |
| Ohio | Avon Lake, Devola, Solon, Brecksville, Beavercreek, Lincoln Village, Centerville, Mason, Shaker Heights, Olmsted Falls, Hunting Valley, Forest Park, Harrison |
| Oklahoma | Shawnee, Ponca City, Duncan, Sand Springs, Goldsby, Medicine Park, Midwest City, Broken Arrow, Tulsa, Oklahoma City, Norman, Moore, Newcastle |
| Pennsylvania | Horsham, Villanova, Saylorsburg, Blue Bell, Jamison, Lebanon, Middletown, Bryn Athyn, Stroudsburg, Pocono Pines, Spring House, Tobyhanna, Darby |
| Rhode Island | Woonsocket, Middletown, Portsmouth, Westerly, Cumberland, Newport, Pawtucket, East Greenwich, Smithfield, Providence, South Kingstown, Warwick, Lincoln, Johnston, Cranston |
| Tennessee | Franklin, Gatlinburg, Collierville, Spring Hill, Crossville, Louisville, Bartlett, Blountville, Germantown, La Vergne, Oak Hill, Clarksville, Pigeon Forge, Manchester |
| Texas | Four Corners, Converse, Cut and Shoot, Leander, Missouri City, Colleyville, Universal City, Boerne, Grand Prairie, Galveston, Duncanville, Cinco Ranch, Iowa Colony, Mission Bend, Katy, Channelview, Sugar Land |
| Utah | Riverton, Vernal, Mapleton, South Salt Lake, South Jordan, Herriman, Taylorsville, Pleasant Grove, West Jordan, Centerville, St. George, Holladay, Ogden, Washington, Peoa, West Valley City, Moab |
| Virginia | Rose Hill, Manassas, Arcola, East Highland Park, Falls Church, McLean, Bon Air, Lake Ridge, North Springfield, Gainesville, Short Pump, Great Falls, Merrifield, Oakton, Tysons, Highland Springs, Lincolnia |
| Washington | North Yelm, Grandview, Union Hill-Novelty Hill, Bothell, Mercer Island, Alderwood Manor, Port Hadlock-Irondale, Shoreline, Issaquah, East Renton Highlands, Redmond, Bellevue, Sammamish, Cascade-Fairwood, Camano Island, Burien, SeaTac |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Competitive Market Areas (CMA) list. If you are not sure who Booking.com's CSM is, reach out to us and we will connect you with them.
Top Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Booking.com, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Booking.com.
For Booking.com, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Booking.com.
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Booking.com saw high brand interest in these areas in Nevada: Laughlin, Mesquite, Goldfield, Paradise and Whitney. Overall, these regions saw 99.78% more brand interest than the overall Nevada region.
99.78
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Booking.com saw relatively higher brand interest in Lincoln City, Bend, Newberg, Springfield and Eagle Creek across Oregon - specifically 86.73% more brand interest than the overall Oregon region.
86.73
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Booking.com saw 85.48% more brand interest in these areas (Moab, Washington, St. George, Sandy and South Salt Lake) compared to the overall Utah region.
85.48
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Booking.com saw relatively higher brand interest in Pigeon Forge, Clarksville, West Memphis, Germantown and Sevierville across Tennessee - specifically 81.67% more brand interest than the overall Tennessee region.
81.67
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Booking.com saw relatively higher brand interest in Broomfield, Glenwood Springs, Estes Park, Lone Tree, Durango, Boulder, Watkins and Castle Rock across Colorado - specifically 80.44% more brand interest than the overall Colorado region.
80.44
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Booking.com saw relatively higher brand interest in Gardena, Pacific Grove, Monterey, Saratoga, Beverly Hills, Ashland, Cupertino and Benicia across California - specifically 68.26% more brand interest than the overall California region.
68.26
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Booking.com saw high brand interest in these areas in United States: Pigeon Forge, Miami Beach, Miami Springs, Aventura, Monterey, Doral, Beverly Hills and Miami. Overall, these regions saw 65.36% more brand interest than the overall United States region.
65.36
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Booking.com saw relatively higher brand interest in Darien, West Hartford, East Hartford, Westport and Bethel across Connecticut - specifically 55.06% more brand interest than the overall Connecticut region.
55.06
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Booking.com saw relatively higher brand interest in Toccoa, Port Wentworth, Tyrone, Riverdale and Dublin across Georgia - specifically 52.78% more brand interest than the overall Georgia region.
52.78
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For more extensive list of brand insights for Booking.com and other brands, please connect with us to see how you can get started with BrandStack.
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Booking.com, we generated benchmarked insights across competitive brands in the Online Travel Agency vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Booking.com, we generated benchmarked insights across competitive brands in the Online Travel Agency vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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The most competitive markets for Expedia, Booking.com, Priceline, Kayak and Orbitz in Ohio are - Avon Lake, Devola, Solon, Brecksville, Beavercreek, Lincoln Village, Centerville, Mason, Shaker Heights, Olmsted Falls, Hunting Valley, Forest Park and Harrison.
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For Expedia, Booking.com, Priceline, Kayak and Orbitz, the most competitive markets in Mississippi are - Vicksburg, Columbus, Vancleave, Meridian, Hattiesburg, Olive Branch, Pearl, Ridgeland, Pascagoula, Jackson, Horn Lake, Oxford, Gulfport, Southaven and Canton.
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Valley Park, Camdenton, Des Peres, Cape Girardeau, Town and Country, Hazelwood, Fort Leonard Wood, Springfield, Steelville, Woodson Terrace, University City, Maryland Heights and Bellefontaine Neighbors are the most competitive markets for Expedia, Booking.com, Priceline, Kayak and Orbitz in Missouri
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Bullhead City, Carson City, Enterprise, Summerlin South, Spring Valley, Las Vegas, Goldfield, Henderson, Reno, Sunrise Manor, Paradise, North Las Vegas, Laughlin, Whitney, Mesquite and Fernley are the most competitive markets for Expedia, Booking.com, Priceline, Kayak and Orbitz in Nevada
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For Expedia, Booking.com, Priceline, Kayak and Orbitz, the most competitive markets in New Hampshire are - Plaistow, Derry, Hudson, Windham, Milford, Londonderry, Salem, Exeter, Conway, Merrimack, Hanover, Hampton and Rochester.
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Ridgefield Park, Ocean Township, Englewood Cliffs, Cliffside Park, Eatontown, Elizabeth, Plainsboro Center, East Brunswick, Woodbridge Township, Ridgefield, Roselle Park, Tenafly, Morristown, Hillside, Union, West Orange, Old Bridge Township, Paramus, Carteret, Fair Lawn, East Orange, Monroe Township, Kearny, Linden and Carlstadt are the most competitive markets for Expedia, Booking.com, Priceline, Kayak and Orbitz in New Jersey
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The most competitive markets for Expedia, Booking.com, Priceline, Kayak and Orbitz in New Mexico are - Sunland Park, Alamogordo, Gallup, Roswell, Rio Rancho, Mesquite, Carlsbad, South Valley, Española, Albuquerque, Santa Fe, Los Alamos, Farmington and University Park.
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For Expedia, Booking.com, Priceline, Kayak and Orbitz, the most competitive markets in New York are - Goldens Bridge, Water Mill, North Bay Shore, Haverstraw, Springs, Woodbury, Sleepy Hollow, Greenville, Lake Success, Crompond, Muttontown, West Islip, Mineola, East Hills, Mount Kisco, West Point, North New Hyde Park, Brookville, Niagara Falls, Fishkill and Menands.
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The most competitive markets for Expedia, Booking.com, Priceline, Kayak and Orbitz in North Carolina are - Archdale, Ocean Isle Beach, Hampstead, Topsail Beach, Laurinburg, Leland, Sanford, Silver City, Pumpkin Center, Morrisville, Southern Pines, Cary and Beaufort.
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For more extensive list of competitive insights for Booking.com and other brands, please connect with us to see how you can get started with BrandStack.
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