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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Booking.com, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
85 DMAs
32 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
42 DMAs
8 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
9 DMAs
3 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
75 DMAs
7 States
|
Brand Insights
Brand Insights reveal Booking.com’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Booking.com shows challenging performance with -3.3% average growth across 51 markets (15.6% avg brand interest), with positive growth in 12 of 51 markets
Top performing markets for Booking.com demonstrate exceptional results in Utah (+25.0% growth, 20.0% brand interest, +4.0% change) and Virginia (+15.8% growth, 22.0% brand interest, +3.0% change)
Booking.com has 3 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 12 stable markets (0-5%), and 28 declining markets
Notable high-growth markets for Booking.com include Utah (+25.0% growth, 20.0% brand interest), Virginia (+15.8% growth, 22.0% brand interest), and Wyoming (+28.6% growth, 18.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Booking.com, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Booking.com, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Orbitz demonstrates category leadership at state level with 23.4% average brand interest growth, showing exceptional performance in Alaska (+75.0%, 7.0% brand interest), Arkansas (+33.3%, 4.0% brand interest), and Delaware (+50.0%, 3.0% brand interest)
In high-growth state markets, Orbitz maintains an average brand interest of 4.7% with consistent performance across 26 markets
Orbitz shows strong momentum with 23.4% average brand interest growth across key state markets: Mississippi (+200.0% growth, +2.0% brand interest), Vermont (+150.0% growth, +3.0% brand interest), and Wyoming (+100.0% growth, +3.0% brand interest)
Orbitz captured additional brand interest in 26 state markets, averaging +1.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Booking.com in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
85
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 17.0% | +0.0% | +30.8% |
| Los Angeles CA | 4,962,377 | 19.0% | +5.6% | +18.8% |
| Philadelphia PA | 2,642,616 | 15.0% | -16.7% | +25.0% |
| Houston TX | 2,266,381 | 16.0% | +0.0% | +14.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 21.0% | +5.0% | +40.0% |
| Boston MA-Manchester NH | 2,206,762 | 15.0% | -6.3% | +25.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 21.0% | -4.6% | +31.3% |
| Phoenix AZ | 1,818,040 | 16.0% | -5.9% | +14.3% |
High Growth Priority
Large markets showing strong consistent growth
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 17.0% | +13.3% | +70.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 19.0% | +18.8% | +58.3% |
| Atlanta GA | 2,277,873 | 22.0% | +15.8% | +46.7% |
| Seattle-Tacoma WA | 1,798,974 | 14.0% | +7.7% | +40.0% |
| Detroit MI | 1,646,663 | 16.0% | +6.7% | +45.5% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 26.0% | +18.2% | +36.8% |
| Salt Lake City UT | 975,902 | 19.0% | +18.8% | +46.2% |
| San Diego CA | 940,959 | 20.0% | +17.7% | +33.3% |
Maintain & Optimize
Stable markets with consistent performance
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Indianapolis IN | 1,026,188 | 12.0% | +0.0% | +0.0% |
| Savannah GA | 321,334 | 21.0% | +0.0% | +5.0% |
| El Paso TX | 315,971 | 16.0% | +0.0% | +0.0% |
| Joplin MO-Pittsburg KS | 128,486 | 13.0% | +0.0% | +0.0% |
| Wheeling WV-Steubenville OH | 108,851 | 14.0% | +0.0% | +0.0% |
| Watertown NY | 79,271 | 16.0% | +0.0% | +0.0% |
| Ottumwa IA-Kirksville MO | 39,381 | 0.0% | +0.0% | +0.0% |
| Alpena MI | 14,646 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
75
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Hartford & New Haven CT | 862,036 | 12.0% | -14.3% | -7.7% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 12.0% | -14.3% | +0.0% |
| Wilkes Barre-Scranton PA | 501,832 | 14.0% | -22.2% | +0.0% |
| Little Rock-Pine Bluff AR | 490,561 | 12.0% | -14.3% | -14.3% |
| Tucson (Sierra Vista) AZ | 416,976 | 13.0% | -13.3% | -7.1% |
| Wichita-Hutchinson KS | 388,977 | 12.0% | -20.0% | -7.7% |
| Columbia SC | 382,874 | 21.0% | -12.5% | +5.0% |
| Rochester NY | 370,481 | 11.0% | -15.4% | +0.0% |
Brand Insights
Brand Insights for Booking.com in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Booking.com shows challenging performance with -6.5% average growth across 210 markets (14.9% avg brand interest), with positive growth in 53 of 210 markets
Top performing markets for Booking.com demonstrate exceptional results in Cheyenne WY-Scottsbluff NE (+216.7% growth, 38.0% brand interest, +26.0% change), Hattiesburg-Laurel MS (+40.9% growth, 31.0% brand interest, +9.0% change), and Gainesville FL (+35.3% growth, 23.0% brand interest, +6.0% change)
Booking.com has 22 markets with high growth (>15%), 30 markets with moderate growth (5-15%), 41 stable markets (0-5%), and 117 declining markets
Notable high-growth markets for Booking.com include Atlanta GA (+15.8% growth, 22.0% brand interest), Bend OR (+21.4% growth, 17.0% brand interest), and Cheyenne WY-Scottsbluff NE (+216.7% growth, 38.0% brand interest)
Booking.com demonstrates strong market momentum with combined growth and brand interest gains in key markets: Cheyenne WY-Scottsbluff NE (+216.7% growth, +26.0% gain, 38.0% current brand interest), Columbus GA (+23.8% growth, +5.0% gain, 26.0% current brand interest), and Gainesville FL (+35.3% growth, +6.0% gain, 23.0% current brand interest)
Booking.com successfully defends strong market positions while maintaining brand interest growth in Atlanta GA (maintained 22.0% brand interest, +15.8% growth), Cheyenne WY-Scottsbluff NE (maintained 38.0% brand interest, +216.7% growth), and Columbus GA (maintained 26.0% brand interest, +23.8% growth)
In large markets, Booking.com shows modest growth with notable brand interest: Atlanta GA (+15.8% growth, 22.0% brand interest) and Dallas-Ft. Worth TX (+18.8% growth, 19.0% brand interest)
Booking.com maintains dominant market position with >35% brand interest in key markets: Cheyenne WY-Scottsbluff NE (38.0% brand interest, +216.7% growth)
Booking.com achieves significant brand interest gains in Atlanta GA (+3.0% brand interest growth, now at 22.0%), Bend OR (+3.0% brand interest growth, now at 17.0%), and Cheyenne WY-Scottsbluff NE (+26.0% brand interest growth, now at 38.0%)
Booking.com shows accelerating brand interest growth in Atlanta GA (+15.8% growth, 22.0% brand interest) and Bend OR (+21.4% growth, 17.0% brand interest)
Booking.com demonstrates emerging brand interest strength in Bend OR (+21.4% growth, 17.0% brand interest) and Dallas-Ft. Worth TX (+18.8% growth, 19.0% brand interest)
Booking.com maintains stable brand interest performance in mature markets: Bakersfield CA (-4.5% growth, 21.0% brand interest) and Greenville-Spartanburg SC-Asheville NC-Anderson SC (-4.3% growth, 22.0% brand interest)
Booking.com faces growth challenges in historically strong markets: Greenwood-Greenville MS (-16.1% growth, 26.0% brand interest) and Victoria TX (-22.7% growth, 34.0% brand interest)
Booking.com performance in major markets: Boston MA-Manchester NH (-6.2% growth, 15.0% brand interest, 2.6M TVHH), Cleveland-Akron (Canton) OH (-7.1% growth, 13.0% brand interest, 1.6M TVHH), and Hartford & New Haven CT (-14.3% growth, 12.0% brand interest, 1.0M TVHH)
Booking.com shows positive brand interest growth in markets representing 36.1% of total TVHH coverage
Booking.com maintains strong brand interest positions (>30% share) in key markets: Alexandria LA (22.0% brand interest, -2.0% change), Augusta GA (21.0% brand interest, -4.0% change), and Bakersfield CA (21.0% brand interest, -1.0% change)
Competitive Insights
Competitive Insights showcase how Booking.com performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Booking.com can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Booking.com can focus its competitive strategy.
Orbitz demonstrates category leadership at dma level with 23.4% average brand interest growth, showing exceptional performance in Albany GA (+100.0%, 3.0% brand interest), Albuquerque-Santa Fe NM (+33.3%, 4.0% brand interest), and Amarillo TX (+100.0%, 2.0% brand interest)
In high-growth dma markets, Orbitz maintains an average brand interest of 4.6% with consistent performance across 95 markets
Orbitz shows strong momentum with 23.4% average brand interest growth across key dma markets: Harlingen-Weslaco-Brownsville-McAllen TX (+200.0% growth, +2.0% brand interest), Jackson MS (+200.0% growth, +2.0% brand interest), and Wilkes Barre-Scranton PA (+150.0% growth, +3.0% brand interest)
Orbitz captured additional brand interest in 95 dma markets, averaging +2.2% brand interest growth in key growth dma
In direct competition, Orbitz outperforms Expedia with 52.0 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 51.0% brand interest, 33.0% growth), Bakersfield CA (gap: 51.0% brand interest, 37.2% growth), and Billings, MT (gap: 57.0% brand interest, 63.2% growth)
In select markets, Priceline outperforms Booking.com despite weaker overall growth (-5.5% vs -6.5% overall): Albany-Schenectady-Troy NY (Priceline: +7.1% growth vs Booking.com: -11.8% growth) and Alexandria LA (Priceline leads: 24.0% share, +14.3% growth vs Booking.com: 22.0%, -8.3%)
In select markets, Kayak outperforms Booking.com despite weaker overall growth (-7.5% vs -6.5% overall): Abilene-Sweetwater TX (Kayak: +28.6% growth vs Booking.com: -31.8% growth)
In select markets, Booking.com outperforms Priceline despite weaker overall growth (-6.5% vs -5.5% overall): Albuquerque-Santa Fe NM (Booking.com leads: 17.0% share, +6.2% growth vs Priceline: 15.0%, -11.8%)
In select markets, Kayak outperforms Priceline despite weaker overall growth (-7.5% vs -5.5% overall): Albany GA (Kayak: +25.0% growth vs Priceline: -11.1% growth) and Baltimore MD (Kayak: +7.7% growth vs Priceline: -12.5% growth)
In select markets, Booking.com outperforms Kayak despite weaker overall growth (-6.5% vs -7.5% overall): Albuquerque-Santa Fe NM (Booking.com leads: 17.0% share, +6.2% growth vs Kayak: 10.0%, -16.7%) and Austin TX (Booking.com leads: 18.0% share, +5.9% growth vs Kayak: 17.0%, -5.6%)
In select markets, Priceline outperforms Kayak despite weaker overall growth (-5.5% vs -7.5% overall): Albany-Schenectady-Troy NY (Priceline leads: 15.0% share, +7.1% growth vs Kayak: 13.0%, -13.3%) and Bakersfield CA (Priceline leads: 15.0% share, +7.1% growth vs Kayak: 9.0%, -10.0%)
In select markets, Expedia outperforms Orbitz despite weaker overall growth (+4.7% vs +23.4% overall): Albany-Schenectady-Troy NY (Expedia leads: 54.0% share, +8.0% growth vs Orbitz: 3.0%, -25.0%), Bakersfield CA (Expedia leads: 53.0% share, +3.9% growth vs Orbitz: 2.0%, -33.3%), and Billings, MT (Expedia leads: 60.0% share, +13.2% growth vs Orbitz: 3.0%, -50.0%)
In select markets, Priceline outperforms Orbitz despite weaker overall growth (-5.5% vs +23.4% overall): Albany-Schenectady-Troy NY (Priceline leads: 15.0% share, +7.1% growth vs Orbitz: 3.0%, -25.0%) and Bakersfield CA (Priceline leads: 15.0% share, +7.1% growth vs Orbitz: 2.0%, -33.3%)
In select markets, Kayak outperforms Orbitz despite weaker overall growth (-7.5% vs +23.4% overall): Billings, MT (Kayak leads: 12.0% share, +9.1% growth vs Orbitz: 3.0%, -50.0%)
Expedia successfully defends market leadership positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 58.0% brand interest, +26.1% growth), Bowling Green KY (maintained 59.0% brand interest, +15.7% growth), and Clarksburg-Weston WV (maintained 63.0% brand interest, +18.9% growth)
Booking.com successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 22.0% brand interest, +15.8% growth), Cheyenne WY-Scottsbluff NE (maintained 38.0% brand interest, +216.7% growth), and Columbus GA (maintained 26.0% brand interest, +23.8% growth)