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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Booking.com, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
2 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
61 DMAs
41 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
54 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
41 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
7 DMAs
|
|
Monitor & Maintain
|
All other markets
|
46 DMAs
9 States
|
Brand Insights
Brand Insights reveal Booking.com’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Booking.com shows strong performance with 235.5% average growth across 51 markets (45.4% avg brand interest), with positive growth in 51 of 51 markets
Top performing markets for Booking.com demonstrate exceptional results in Idaho (+433.3% growth, 48.0% brand interest, +39.0% brand interest change), Minnesota (+411.1% growth, 46.0% brand interest, +37.0% brand interest change), and Washington (+409.1% growth, 56.0% brand interest, +45.0% brand interest change)
Booking.com has 51 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Booking.com include Alabama (+95.2% growth, 41.0% brand interest), Alaska (+250.0% growth, 42.0% brand interest), and Arizona (+242.9% growth, 48.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Booking.com, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Booking.com, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Orbitz demonstrates category dominance with 351.8% average brand interest growth, showing exceptional performance in Alabama (+450.0%, 22.0% brand interest), Alaska (+200.0%, 21.0% brand interest), and Arizona (+425.0%, 21.0% brand interest)
In high-growth markets, Orbitz maintains an average brand interest of 20.0% with consistent performance across 51 markets
Booking.com shows strong momentum with 235.5% average brand interest growth across key markets: Idaho (+433.3% growth, +39.0% brand interest), Minnesota (+411.1% growth, +37.0% brand interest), and Washington (+409.1% growth, +45.0% brand interest)
Booking.com captured additional brand interest in 51 markets, averaging +31.0% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Booking.com in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Richmond-Petersburg VA | 535,207 | 42.0% | -4.6% | +5.0% |
| Little Rock-Pine Bluff AR | 507,874 | 41.0% | +141.2% | -2.4% |
Emerging Market
Smaller markets showing strong growth potential
61
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 219,243 | 40.0% | +66.7% | +17.7% |
| Peoria-Bloomington IL | 218,337 | 45.0% | +275.0% | +9.8% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 212,256 | 49.0% | +172.2% | +4.3% |
| Monterey-Salinas CA | 204,934 | 47.0% | +161.1% | +4.4% |
| Wilmington NC | 193,195 | 44.0% | +193.3% | +2.3% |
| Corpus Christi TX | 183,471 | 42.0% | +147.1% | +2.4% |
| Chico-Redding CA | 166,232 | 48.0% | +220.0% | +11.6% |
| Columbus-Tupelo-West Point MS | 165,898 | 40.0% | +60.0% | +14.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
54
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 651,174 | 42.0% | +121.1% | +5.0% |
| Louisville KY | 634,542 | 44.0% | +175.0% | +12.8% |
| Albuquerque-Santa Fe NM | 634,260 | 44.0% | +193.3% | +7.3% |
| Providence RI-New Bedford MA | 584,232 | 47.0% | +261.5% | +9.3% |
| Memphis TN | 567,037 | 38.0% | +100.0% | +8.6% |
| Fresno-Visalia CA | 558,026 | 45.0% | +125.0% | +9.8% |
| Buffalo NY | 556,257 | 45.0% | +275.0% | +4.7% |
| Ft. Myers-Naples FL | 543,946 | 45.0% | +246.2% | +7.1% |
High Growth Priority
Large markets showing strong consistent growth
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 51.0% | +292.3% | +2.0% |
| Los Angeles CA | 5,137,519 | 51.0% | +240.0% | +0.0% |
| Chicago IL | 3,189,842 | 50.0% | +316.7% | +4.2% |
| Philadelphia PA | 2,735,885 | 51.0% | +264.3% | +4.1% |
| Dallas-Ft. Worth TX | 2,676,555 | 45.0% | +275.0% | +2.3% |
| Atlanta GA | 2,358,268 | 41.0% | +156.3% | +10.8% |
| Houston TX | 2,346,370 | 50.0% | +257.1% | +8.7% |
| Washington DC (Hagerstown MD) | 2,303,268 | 42.0% | +147.1% | +2.4% |
Maintain & Optimize
Stable markets with consistent performance
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Lexington KY | 449,592 | 41.0% | +2.5% | +2.5% |
| Honolulu HI | 426,184 | 40.0% | -2.4% | +0.0% |
| Bend OR | 80,362 | 48.0% | +2.1% | +4.4% |
| Bowling Green KY | 72,662 | 44.0% | +4.8% | +0.0% |
| Ottumwa IA-Kirksville MO | 40,770 | 42.0% | +0.0% | -6.7% |
| Helena MT | 28,530 | 45.0% | +0.0% | -4.3% |
| North Platte NE | 12,989 | 63.0% | +0.0% | -6.0% |
Monitor & Maintain
All other markets
46
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Minneapolis-St. Paul MN | 1,618,742 | 8.0% | -11.1% | -81.8% |
| Milwaukee WI | 792,176 | 9.0% | -78.1% | -79.6% |
| Oklahoma City OK | 654,139 | 44.0% | +2.3% | +7.3% |
| New Orleans LA | 604,657 | 41.0% | +127.8% | +0.0% |
| Tulsa OK | 478,465 | 42.0% | +0.0% | +10.5% |
| Green Bay-Appleton WI | 414,647 | 9.0% | -80.0% | -80.4% |
| Madison WI | 400,136 | 11.0% | -73.8% | -73.8% |
| Flint-Saginaw-Bay City MI | 389,004 | 42.0% | +250.0% | -2.3% |
Brand Insights
Brand Insights for Booking.com in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Booking.com shows strong performance with 191.2% average growth across 201 markets (43.8% avg brand interest), with positive growth in 193 of 201 markets
Top performing markets for Booking.com demonstrate exceptional results in Sioux City IA (+642.9% growth, 52.0% brand interest, +45.0% brand interest change), Rochester MN-Mason City IA-Austin MN (+537.5% growth, 51.0% brand interest, +43.0% brand interest change), and Boise ID (+525.0% growth, 50.0% brand interest, +42.0% brand interest change)
Booking.com has 185 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 6 stable markets (0-5%), and 7 declining markets
Notable high-growth markets for Booking.com include Abilene-Sweetwater TX (+140.0% growth, 36.0% brand interest), Albany GA (+16.7% growth, 35.0% brand interest), and Albany-Schenectady-Troy NY (+181.2% growth, 45.0% brand interest)
Booking.com maintains strong brand interest positions in key markets: Honolulu HI (40.0% brand interest, -1.0% change), Richmond-Petersburg VA (42.0% brand interest, -2.0% change), and Abilene-Sweetwater TX (36.0% brand interest, +21.0% change)
Booking.com shows positive brand interest momentum in 193 markets, notably in Abilene-Sweetwater TX (+21.0% brand interest), Albany GA (+5.0% brand interest), Albany-Schenectady-Troy NY (+29.0% brand interest)
Booking.com demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+140.0% growth, +21.0% gain, 36.0% current brand interest), Albany GA (+16.7% growth, +5.0% gain, 35.0% current brand interest), and Albany-Schenectady-Troy NY (+181.2% growth, +29.0% gain, 45.0% current brand interest)
Booking.com successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 36.0% brand interest, +140.0% growth), Albany GA (maintained 35.0% brand interest, +16.7% growth), and Albany-Schenectady-Troy NY (maintained 45.0% brand interest, +181.2% growth)
In large markets, Booking.com shows strong growth with moderate brand interest: Minneapolis-St. Paul MN (-11.1% decline, 8.0% brand interest) and Atlanta GA (+156.2% growth, 41.0% brand interest)
In medium markets, Booking.com shows strong growth with moderate brand interest: Milwaukee WI (-78.0% decline, 9.0% brand interest) and Richmond-Petersburg VA (-4.5% decline, 42.0% brand interest)
In small markets, Booking.com shows strong growth with moderate brand interest: Green Bay-Appleton WI (-80.0% decline, 9.0% brand interest) and Honolulu HI (-2.4% decline, 40.0% brand interest)
Booking.com maintains dominant market position with >35% brand interest in key markets: Honolulu HI (40.0% brand interest, -2.4% change) and Richmond-Petersburg VA (42.0% brand interest, -4.5% change)
Booking.com achieves significant brand interest gains in Abilene-Sweetwater TX (+21.0% brand interest growth, now at 36.0%) and Albany GA (+5.0% brand interest growth, now at 35.0%)
Booking.com shows accelerating brand interest growth in Abilene-Sweetwater TX (+140.0% growth, 36.0% brand interest) and Albany GA (+16.7% growth, 35.0% brand interest)
Booking.com demonstrates emerging brand interest strength in Duluth MN-Superior WI (+25.0% growth, 10.0% brand interest) and La Crosse-Eau Claire WI (+22.2% growth, 11.0% brand interest)
Booking.com maintains stable brand interest performance in mature markets: Honolulu HI (-2.4% decline, 40.0% brand interest) and Richmond-Petersburg VA (-4.5% decline, 42.0% brand interest)
Competitive Insights
Competitive Insights showcase how Booking.com performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Booking.com can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Booking.com can focus its competitive strategy.
Orbitz shows market leadership with 348.0% average brand interest growth and notable strength in Albany-Schenectady-Troy NY (+325.0%, 17.0% brand interest), Albuquerque-Santa Fe NM (+425.0%, 21.0% brand interest), and Anchorage AK (+185.7%, 20.0% brand interest)
In high-growth markets, Orbitz maintains an average brand interest of 21.0% with consistent performance across 149 markets
Booking.com shows strong momentum with 191.2% average brand interest growth across key markets: Sioux City IA (+642.9% growth, +45.0% brand interest), Rochester MN-Mason City IA-Austin MN (+537.5% growth, +43.0% brand interest), and Boise ID (+525.0% growth, +42.0% brand interest)
Booking.com captured additional brand interest in 187 markets, averaging +28.6% brand interest growth in key growth markets
Orbitz shows strong momentum with 348.0% average brand interest growth across key markets: Beaumont-Port Arthur TX (+950.0% growth, +19.0% brand interest), Memphis TN (+900.0% growth, +27.0% brand interest), and Augusta GA (+833.3% growth, +25.0% brand interest)
Orbitz captured additional brand interest in 151 markets, averaging +16.2% brand interest growth in key growth markets
Expedia maintains market dominance with an average 45.7% brand interest across key markets: Green Bay-Appleton WI (47.0% brand interest, +370.0% growth), Madison WI (44.0% brand interest, +266.7% growth), and Milwaukee WI (44.0% brand interest, +340.0% growth)
Booking.com maintains market dominance with an average 45.1% brand interest across key markets: Abilene-Sweetwater TX (36.0% brand interest, +140.0% growth), Albany GA (35.0% brand interest, +16.7% growth), and Albany-Schenectady-Troy NY (45.0% brand interest, +181.2% growth)
Booking.com dominates in 192 of 200 key battleground markets against Expedia, notably in Abilene-Sweetwater TX (20.0% vs 36.0% brand interest), Albany GA (32.0% vs 35.0% brand interest), and Albany-Schenectady-Troy NY (15.0% vs 45.0% brand interest)
Priceline dominates in 147 of 199 key battleground markets against Expedia, notably in Abilene-Sweetwater TX (20.0% vs 11.0% brand interest), Albany GA (32.0% vs 9.0% brand interest), and Albany-Schenectady-Troy NY (15.0% vs 18.0% brand interest)
Expedia dominates in 119 of 193 key battleground markets against Kayak, notably in Abilene-Sweetwater TX (20.0% vs 0.0% brand interest), Albany GA (32.0% vs 0.0% brand interest), and Albany-Schenectady-Troy NY (15.0% vs 5.0% brand interest)
Orbitz dominates in 157 of 165 key battleground markets against Expedia, notably in Albany-Schenectady-Troy NY (15.0% vs 17.0% brand interest), Albuquerque-Santa Fe NM (14.0% vs 21.0% brand interest), and Anchorage AK (9.0% vs 20.0% brand interest)
Booking.com dominates in 192 of 201 key battleground markets against Priceline, notably in Green Bay-Appleton WI (9.0% vs 19.0% brand interest), Honolulu HI (40.0% vs 20.0% brand interest), and Madison WI (11.0% vs 16.0% brand interest)
Booking.com dominates in 183 of 194 key battleground markets against Kayak, notably in Green Bay-Appleton WI (9.0% vs 19.0% brand interest), Honolulu HI (40.0% vs 6.0% brand interest), and Madison WI (11.0% vs 23.0% brand interest)
Orbitz dominates in 121 of 166 key battleground markets against Booking.com, notably in Green Bay-Appleton WI (9.0% vs 6.0% brand interest), Honolulu HI (40.0% vs 20.0% brand interest), and Madison WI (11.0% vs 6.0% brand interest)
Priceline dominates in 173 of 195 key battleground markets against Kayak, notably in Abilene-Sweetwater TX (11.0% vs 0.0% brand interest), Albany GA (9.0% vs 0.0% brand interest), and Albuquerque-Santa Fe NM (16.0% vs 5.0% brand interest)