Kayak
Booking.com
Company
Booking.com
Industry
Online Travel Agency
Other Booking.com Brands
Related Brands
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Kayak, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
2 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
3 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
2 DMAs
|
|
Monitor & Maintain
|
All other markets
|
204 DMAs
50 States
|
Brand Insights
Brand Insights reveal Kayak’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Kayak shows challenging performance with -70.3% average growth across 51 markets (4.8% avg brand interest), with positive growth in 0 of 51 markets
Kayak has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
Kayak shows challenging performance with -17.3% average growth across 51 markets (4.8% avg brand interest), with positive growth in 0 of 51 markets
Kayak has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 9 stable markets (0-5%), and 42 declining markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Kayak, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Kayak, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Orbitz demonstrates category dominance with 351.8% average brand interest growth, showing exceptional performance in Alabama (+450.0%, 22.0% brand interest), Alaska (+200.0%, 21.0% brand interest), and Arizona (+425.0%, 21.0% brand interest)
In high-growth markets, Orbitz maintains an average brand interest of 20.0% with consistent performance across 51 markets
Booking.com shows strong momentum with 235.5% average brand interest growth across key markets: Idaho (+433.3% growth, +39.0% brand interest), Minnesota (+411.1% growth, +37.0% brand interest), and Washington (+409.1% growth, +45.0% brand interest)
Booking.com captured additional brand interest in 51 markets, averaging +31.0% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Kayak in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wausau-Rhinelander WI | 166,302 | 19.0% | +375.0% | +137.5% |
| Charlottesville VA | 86,196 | 7.0% | +40.0% | +40.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Green Bay-Appleton WI | 414,647 | 19.0% | +171.4% | +111.1% |
| Madison WI | 400,136 | 23.0% | +283.3% | +187.5% |
| Eugene OR | 220,739 | 6.0% | +50.0% | +20.0% |
High Growth Priority
Large markets showing strong consistent growth
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Minneapolis-St. Paul MN | 1,618,742 | 20.0% | +11.1% | +150.0% |
| Milwaukee WI | 792,176 | 18.0% | +125.0% | +157.1% |
Monitor & Maintain
All other markets
204
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 4.0% | -77.8% | -20.0% |
| Los Angeles CA | 5,137,519 | 3.0% | -81.3% | -40.0% |
| Chicago IL | 3,189,842 | 6.0% | -64.7% | +0.0% |
| Philadelphia PA | 2,735,885 | 5.0% | -66.7% | +0.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 4.0% | -71.4% | -20.0% |
| Atlanta GA | 2,358,268 | 4.0% | -69.2% | -20.0% |
| Houston TX | 2,346,370 | 4.0% | -66.7% | -20.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 4.0% | -81.0% | -20.0% |
Brand Insights
Brand Insights for Kayak in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Kayak shows challenging performance with -62.9% average growth across 198 markets (4.4% avg brand interest), with positive growth in 9 of 198 markets
Kayak has 8 markets with high growth (>15%), 1 market with moderate growth (5-15%), 5 stable markets (0-5%), and 184 declining markets
Notable high-growth markets for Kayak include Bend OR (+20.0% growth, 6.0% brand interest), Charlottesville VA (+40.0% growth, 7.0% brand interest), and Eugene OR (+50.0% growth, 6.0% brand interest)
Kayak shows positive brand interest momentum in 9 markets, notably in Bend OR (+1.0% brand interest), Charlottesville VA (+2.0% brand interest), Eugene OR (+2.0% brand interest)
Kayak achieves significant brand interest gains in Green Bay-Appleton WI (+12.0% brand interest growth, now at 19.0%) and Madison WI (+17.0% brand interest growth, now at 23.0%)
Kayak shows accelerating brand interest growth in Bend OR (+20.0% growth, 6.0% brand interest) and Charlottesville VA (+40.0% growth, 7.0% brand interest)
Kayak demonstrates emerging brand interest strength in Bend OR (+20.0% growth, 6.0% brand interest) and Charlottesville VA (+40.0% growth, 7.0% brand interest)
Kayak performance in major markets: Atlanta GA (-69.2% decline, 4.0% brand interest, 2.7M TVHH), Baltimore MD (-75.0% decline, 4.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-76.2% decline, 5.0% brand interest, 2.6M TVHH)
Kayak shows positive brand interest growth in markets representing 4.1% of total TVHH coverage
Kayak shows challenging performance with -20.3% average growth across 185 markets (4.7% avg brand interest), with positive growth in 15 of 185 markets
Kayak has 15 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 28 stable markets (0-5%), and 142 declining markets
Notable high-growth markets for Kayak include Biloxi-Gulfport MS (+20.0% growth, 6.0% brand interest), Charleston-Huntington WV (+100.0% growth, 4.0% brand interest), and Charlottesville VA (+40.0% growth, 7.0% brand interest)
Kayak shows positive brand interest momentum in 15 markets, notably in Biloxi-Gulfport MS (+1.0% brand interest), Charleston-Huntington WV (+2.0% brand interest), Charlottesville VA (+2.0% brand interest)
Kayak achieves significant brand interest gains in Duluth MN-Superior WI (+12.0% brand interest growth, now at 17.0%) and Green Bay-Appleton WI (+10.0% brand interest growth, now at 19.0%)
Kayak shows accelerating brand interest growth in Biloxi-Gulfport MS (+20.0% growth, 6.0% brand interest) and Charleston-Huntington WV (+100.0% growth, 4.0% brand interest)
Kayak demonstrates emerging brand interest strength in Biloxi-Gulfport MS (+20.0% growth, 6.0% brand interest) and Charleston-Huntington WV (+100.0% growth, 4.0% brand interest)
Competitive Insights
Competitive Insights showcase how Kayak performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Kayak can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Kayak can focus its competitive strategy.
Orbitz shows market leadership with 348.0% average brand interest growth and notable strength in Albany-Schenectady-Troy NY (+325.0%, 17.0% brand interest), Albuquerque-Santa Fe NM (+425.0%, 21.0% brand interest), and Anchorage AK (+185.7%, 20.0% brand interest)
In high-growth markets, Orbitz maintains an average brand interest of 21.0% with consistent performance across 149 markets
Booking.com shows strong momentum with 191.2% average brand interest growth across key markets: Sioux City IA (+642.9% growth, +45.0% brand interest), Rochester MN-Mason City IA-Austin MN (+537.5% growth, +43.0% brand interest), and Boise ID (+525.0% growth, +42.0% brand interest)
Booking.com captured additional brand interest in 187 markets, averaging +28.6% brand interest growth in key growth markets
Orbitz shows strong momentum with 348.0% average brand interest growth across key markets: Beaumont-Port Arthur TX (+950.0% growth, +19.0% brand interest), Memphis TN (+900.0% growth, +27.0% brand interest), and Augusta GA (+833.3% growth, +25.0% brand interest)
Orbitz captured additional brand interest in 151 markets, averaging +16.2% brand interest growth in key growth markets
Expedia maintains market dominance with an average 45.7% brand interest across key markets: Green Bay-Appleton WI (47.0% brand interest, +370.0% growth), Madison WI (44.0% brand interest, +266.7% growth), and Milwaukee WI (44.0% brand interest, +340.0% growth)
Booking.com maintains market dominance with an average 45.1% brand interest across key markets: Abilene-Sweetwater TX (36.0% brand interest, +140.0% growth), Albany GA (35.0% brand interest, +16.7% growth), and Albany-Schenectady-Troy NY (45.0% brand interest, +181.2% growth)
Booking.com dominates in 192 of 200 key battleground markets against Expedia, notably in Abilene-Sweetwater TX (20.0% vs 36.0% brand interest), Albany GA (32.0% vs 35.0% brand interest), and Albany-Schenectady-Troy NY (15.0% vs 45.0% brand interest)
Priceline dominates in 147 of 199 key battleground markets against Expedia, notably in Abilene-Sweetwater TX (20.0% vs 11.0% brand interest), Albany GA (32.0% vs 9.0% brand interest), and Albany-Schenectady-Troy NY (15.0% vs 18.0% brand interest)
Expedia dominates in 119 of 193 key battleground markets against Kayak, notably in Abilene-Sweetwater TX (20.0% vs 0.0% brand interest), Albany GA (32.0% vs 0.0% brand interest), and Albany-Schenectady-Troy NY (15.0% vs 5.0% brand interest)
Orbitz dominates in 157 of 165 key battleground markets against Expedia, notably in Albany-Schenectady-Troy NY (15.0% vs 17.0% brand interest), Albuquerque-Santa Fe NM (14.0% vs 21.0% brand interest), and Anchorage AK (9.0% vs 20.0% brand interest)
Booking.com dominates in 192 of 201 key battleground markets against Priceline, notably in Green Bay-Appleton WI (9.0% vs 19.0% brand interest), Honolulu HI (40.0% vs 20.0% brand interest), and Madison WI (11.0% vs 16.0% brand interest)
Booking.com dominates in 183 of 194 key battleground markets against Kayak, notably in Green Bay-Appleton WI (9.0% vs 19.0% brand interest), Honolulu HI (40.0% vs 6.0% brand interest), and Madison WI (11.0% vs 23.0% brand interest)
Orbitz dominates in 121 of 166 key battleground markets against Booking.com, notably in Green Bay-Appleton WI (9.0% vs 6.0% brand interest), Honolulu HI (40.0% vs 20.0% brand interest), and Madison WI (11.0% vs 6.0% brand interest)
Priceline dominates in 173 of 195 key battleground markets against Kayak, notably in Abilene-Sweetwater TX (11.0% vs 0.0% brand interest), Albany GA (9.0% vs 0.0% brand interest), and Albuquerque-Santa Fe NM (16.0% vs 5.0% brand interest)