Priceline
Booking.com
Company
Booking.com
Industry
Online Travel Agency
Other Booking.com Brands
Related Brands
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Priceline, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
12 DMAs
6 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
3 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
14 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
8 DMAs
4 States
|
|
Monitor & Maintain
|
All other markets
|
173 DMAs
40 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal Priceline’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Priceline shows challenging performance with -16.7% average growth across 51 markets (16.4% avg brand interest), with positive growth in 13 of 51 markets
Priceline has 8 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 3 stable markets (0-5%), and 35 declining markets
Notable high-growth markets for Priceline include Colorado (+16.7% growth, 21.0% brand interest), District of Columbia (+60.0% growth, 24.0% brand interest), and Maine (+31.2% growth, 21.0% brand interest)
Priceline shows positive brand interest momentum in 13 markets, notably in Colorado (+3.0% brand interest), District of Columbia (+9.0% brand interest), Maine (+5.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Priceline, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Priceline, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Orbitz demonstrates category dominance with 351.8% average brand interest growth, showing exceptional performance in Alabama (+450.0%, 22.0% brand interest), Alaska (+200.0%, 21.0% brand interest), and Arizona (+425.0%, 21.0% brand interest)
In high-growth markets, Orbitz maintains an average brand interest of 20.0% with consistent performance across 51 markets
Booking.com shows strong momentum with 235.5% average brand interest growth across key markets: Idaho (+433.3% growth, +39.0% brand interest), Minnesota (+411.1% growth, +37.0% brand interest), and Washington (+409.1% growth, +45.0% brand interest)
Booking.com captured additional brand interest in 51 markets, averaging +31.0% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Priceline in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Monterey-Salinas CA | 204,934 | 19.0% | +26.7% | +5.6% |
| Palm Springs CA | 148,025 | 16.0% | +14.3% | +14.3% |
| Anchorage AK | 141,865 | 21.0% | +10.5% | +10.5% |
| Binghamton NY | 117,022 | 21.0% | +31.3% | +5.0% |
| Missoula MT | 114,550 | 23.0% | +21.1% | +9.5% |
| Elmira NY | 83,398 | 18.0% | +20.0% | +50.0% |
| Butte-Bozeman MT | 71,711 | 25.0% | +38.9% | +31.6% |
| Eureka CA | 53,900 | 20.0% | +11.1% | +53.9% |
Growth Opportunity
Mid-size markets with positive brand interest trends
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 14.0% | +7.7% | +27.3% |
| Burlington VT-Plattsburgh NY | 316,976 | 23.0% | +64.3% | +4.6% |
| Springfield-Holyoke MA | 232,690 | 20.0% | +17.7% | +11.1% |
High Growth Priority
Large markets showing strong consistent growth
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 18.0% | +12.5% | +5.9% |
| Washington DC (Hagerstown MD) | 2,303,268 | 22.0% | +37.5% | +15.8% |
| Boston MA-Manchester NH | 2,284,647 | 23.0% | +76.9% | +9.5% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 22.0% | +69.2% | +4.8% |
| Denver CO | 1,577,435 | 20.0% | +17.7% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 17.0% | -34.6% | +13.3% |
| St. Louis MO | 1,104,541 | 16.0% | -40.7% | +14.3% |
| Nashville TN | 1,028,315 | 15.0% | -42.3% | +15.4% |
Maintain & Optimize
Stable markets with consistent performance
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 16.0% | +6.7% | +6.7% |
| Chicago IL | 3,189,842 | 17.0% | -5.6% | +0.0% |
| San Diego CA | 974,169 | 16.0% | +6.7% | +6.7% |
| Hartford & New Haven CT | 892,461 | 18.0% | -5.3% | +5.9% |
| Providence RI-New Bedford MA | 584,232 | 19.0% | +5.6% | -5.0% |
| Richmond-Petersburg VA | 535,207 | 17.0% | +6.3% | +0.0% |
| Honolulu HI | 426,184 | 20.0% | +5.3% | +0.0% |
| Wilmington NC | 193,195 | 17.0% | -5.6% | +6.3% |
Monitor & Maintain
All other markets
173
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 16.0% | -11.1% | +6.7% |
| Dallas-Ft. Worth TX | 2,676,555 | 15.0% | -42.3% | +0.0% |
| Atlanta GA | 2,358,268 | 13.0% | -51.9% | +0.0% |
| Houston TX | 2,346,370 | 12.0% | -42.9% | +0.0% |
| Seattle-Tacoma WA | 1,862,467 | 15.0% | +0.0% | +7.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 13.0% | -40.9% | +0.0% |
| Detroit MI | 1,704,780 | 14.0% | -39.1% | +7.7% |
| Minneapolis-St. Paul MN | 1,618,742 | 18.0% | -14.3% | +5.9% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,882,206 | 15.0% | -28.6% | -40.0% |
Brand Insights
Brand Insights for Priceline in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Priceline shows challenging performance with -31.8% average growth across 207 markets (14.3% avg brand interest), with positive growth in 31 of 207 markets
Top performing markets for Priceline demonstrate exceptional results in Butte-Bozeman MT (+38.9% growth, 25.0% brand interest, +7.0% brand interest change) and Helena MT (+30.4% growth, 30.0% brand interest, +7.0% brand interest change)
Priceline has 16 markets with high growth (>15%), 13 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 167 declining markets
Notable high-growth markets for Priceline include Binghamton NY (+31.2% growth, 21.0% brand interest), Boston MA-Manchester NH (+76.9% growth, 23.0% brand interest), and Burlington VT-Plattsburgh NY (+64.3% growth, 23.0% brand interest)
Priceline maintains strong brand interest positions in key markets: Helena MT (30.0% brand interest, +7.0% change)
Priceline shows positive brand interest momentum in 31 markets, notably in Binghamton NY (+5.0% brand interest), Boston MA-Manchester NH (+10.0% brand interest), Burlington VT-Plattsburgh NY (+9.0% brand interest)
Priceline demonstrates strong market momentum with combined growth and brand interest gains in key markets: Binghamton NY (+31.2% growth, +5.0% gain, 21.0% current brand interest), Boston MA-Manchester NH (+76.9% growth, +10.0% gain, 23.0% current brand interest), and Burlington VT-Plattsburgh NY (+64.3% growth, +9.0% gain, 23.0% current brand interest)
Priceline achieves significant brand interest gains in Binghamton NY (+5.0% brand interest growth, now at 21.0%) and Boston MA-Manchester NH (+10.0% brand interest growth, now at 23.0%)
Priceline shows accelerating brand interest growth in Binghamton NY (+31.2% growth, 21.0% brand interest) and Boston MA-Manchester NH (+76.9% growth, 23.0% brand interest)
Priceline demonstrates emerging brand interest strength in Elmira NY (+20.0% growth, 18.0% brand interest) and Monterey-Salinas CA (+26.7% growth, 19.0% brand interest)
Priceline maintains stable brand interest performance in mature markets: Gainesville FL (-4.8% decline, 20.0% brand interest) and Grand Junction-Montrose CO (-4.8% decline, 20.0% brand interest)
Priceline performance in major markets: Atlanta GA (-51.9% decline, 13.0% brand interest, 2.7M TVHH), Baltimore MD (-10.0% decline, 18.0% brand interest, 1.1M TVHH), and Charlotte NC (-39.1% decline, 14.0% brand interest, 1.3M TVHH)
Priceline shows positive brand interest growth in markets representing 26.0% of total TVHH coverage
Priceline shows strong performance with 5.5% average growth across 203 markets (14.6% avg brand interest), with positive growth in 119 of 203 markets
Top performing markets for Priceline demonstrate exceptional results in Butte-Bozeman MT (+31.6% growth, 25.0% brand interest, +6.0% brand interest change) and Helena MT (+25.0% growth, 30.0% brand interest, +6.0% brand interest change)
Priceline has 53 markets with high growth (>15%), 64 markets with moderate growth (5-15%), 39 stable markets (0-5%), and 47 declining markets
Competitive Insights
Competitive Insights showcase how Priceline performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Priceline can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Priceline can focus its competitive strategy.
Orbitz shows market leadership with 348.0% average brand interest growth and notable strength in Albany-Schenectady-Troy NY (+325.0%, 17.0% brand interest), Albuquerque-Santa Fe NM (+425.0%, 21.0% brand interest), and Anchorage AK (+185.7%, 20.0% brand interest)
In high-growth markets, Orbitz maintains an average brand interest of 21.0% with consistent performance across 149 markets
Booking.com shows strong momentum with 191.2% average brand interest growth across key markets: Sioux City IA (+642.9% growth, +45.0% brand interest), Rochester MN-Mason City IA-Austin MN (+537.5% growth, +43.0% brand interest), and Boise ID (+525.0% growth, +42.0% brand interest)
Booking.com captured additional brand interest in 187 markets, averaging +28.6% brand interest growth in key growth markets
Orbitz shows strong momentum with 348.0% average brand interest growth across key markets: Beaumont-Port Arthur TX (+950.0% growth, +19.0% brand interest), Memphis TN (+900.0% growth, +27.0% brand interest), and Augusta GA (+833.3% growth, +25.0% brand interest)
Orbitz captured additional brand interest in 151 markets, averaging +16.2% brand interest growth in key growth markets
Expedia maintains market dominance with an average 45.7% brand interest across key markets: Green Bay-Appleton WI (47.0% brand interest, +370.0% growth), Madison WI (44.0% brand interest, +266.7% growth), and Milwaukee WI (44.0% brand interest, +340.0% growth)
Booking.com maintains market dominance with an average 45.1% brand interest across key markets: Abilene-Sweetwater TX (36.0% brand interest, +140.0% growth), Albany GA (35.0% brand interest, +16.7% growth), and Albany-Schenectady-Troy NY (45.0% brand interest, +181.2% growth)
Booking.com dominates in 192 of 200 key battleground markets against Expedia, notably in Abilene-Sweetwater TX (20.0% vs 36.0% brand interest), Albany GA (32.0% vs 35.0% brand interest), and Albany-Schenectady-Troy NY (15.0% vs 45.0% brand interest)
Priceline dominates in 147 of 199 key battleground markets against Expedia, notably in Abilene-Sweetwater TX (20.0% vs 11.0% brand interest), Albany GA (32.0% vs 9.0% brand interest), and Albany-Schenectady-Troy NY (15.0% vs 18.0% brand interest)
Expedia dominates in 119 of 193 key battleground markets against Kayak, notably in Abilene-Sweetwater TX (20.0% vs 0.0% brand interest), Albany GA (32.0% vs 0.0% brand interest), and Albany-Schenectady-Troy NY (15.0% vs 5.0% brand interest)
Orbitz dominates in 157 of 165 key battleground markets against Expedia, notably in Albany-Schenectady-Troy NY (15.0% vs 17.0% brand interest), Albuquerque-Santa Fe NM (14.0% vs 21.0% brand interest), and Anchorage AK (9.0% vs 20.0% brand interest)
Booking.com dominates in 192 of 201 key battleground markets against Priceline, notably in Green Bay-Appleton WI (9.0% vs 19.0% brand interest), Honolulu HI (40.0% vs 20.0% brand interest), and Madison WI (11.0% vs 16.0% brand interest)
Booking.com dominates in 183 of 194 key battleground markets against Kayak, notably in Green Bay-Appleton WI (9.0% vs 19.0% brand interest), Honolulu HI (40.0% vs 6.0% brand interest), and Madison WI (11.0% vs 23.0% brand interest)
Orbitz dominates in 121 of 166 key battleground markets against Booking.com, notably in Green Bay-Appleton WI (9.0% vs 6.0% brand interest), Honolulu HI (40.0% vs 20.0% brand interest), and Madison WI (11.0% vs 6.0% brand interest)
Priceline dominates in 173 of 195 key battleground markets against Kayak, notably in Abilene-Sweetwater TX (11.0% vs 0.0% brand interest), Albany GA (9.0% vs 0.0% brand interest), and Albuquerque-Santa Fe NM (16.0% vs 5.0% brand interest)