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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Booking.com, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
80 DMAs
18 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
57 DMAs
22 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
11 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
62 DMAs
9 States
|
Brand Insights
Brand Insights reveal Booking.com’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Booking.com shows stable performance with 0.4% average growth across 51 markets (16.1% avg brand interest), with positive growth in 25 of 51 markets
Top performing markets for Booking.com demonstrate exceptional results in Maryland (+10.5% growth, 21.0% brand interest, +2.0% change)
Booking.com has 3 markets with high growth (>15%), 22 markets with moderate growth (5-15%), 10 stable markets (0-5%), and 16 declining markets
Notable high-growth markets for Booking.com include Massachusetts (+21.4% growth, 17.0% brand interest), New Jersey (+21.4% growth, 17.0% brand interest), and Wyoming (+16.7% growth, 14.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Booking.com, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Booking.com, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Expedia demonstrates category leadership at state level with 9.9% average brand interest growth, showing exceptional performance in Alabama (+18.4%, 45.0% brand interest), Alaska (+17.1%, 48.0% brand interest), and Arkansas (+27.3%, 56.0% brand interest)
In high-growth state markets, Expedia maintains an average brand interest of 53.8% with consistent performance across 13 markets
Expedia shows strong momentum with 9.9% average brand interest growth across key state markets: Mississippi (+31.6% growth, +12.0% brand interest), North Dakota (+29.6% growth, +13.0% brand interest), and Arkansas (+27.3% growth, +12.0% brand interest)
Expedia captured additional brand interest in 32 state markets, averaging +6.7% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Booking.com in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
80
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 19.0% | -9.5% | +18.8% |
| Washington DC (Hagerstown MD) | 2,224,748 | 20.0% | +5.3% | +25.0% |
| Seattle-Tacoma WA | 1,798,974 | 13.0% | +0.0% | +18.2% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 18.0% | +0.0% | +12.5% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 22.0% | +0.0% | +22.2% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 14.0% | -6.7% | +27.3% |
| Charlotte NC | 1,124,890 | 20.0% | -4.8% | +5.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 19.0% | +0.0% | +18.8% |
High Growth Priority
Large markets showing strong consistent growth
57
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 17.0% | +13.3% | +13.3% |
| Los Angeles CA | 4,962,377 | 18.0% | +12.5% | +20.0% |
| Chicago IL | 3,081,097 | 15.0% | +15.4% | +25.0% |
| Philadelphia PA | 2,642,616 | 18.0% | +12.5% | +28.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 16.0% | +14.3% | +33.3% |
| Houston TX | 2,266,381 | 16.0% | +6.7% | +14.3% |
| Boston MA-Manchester NH | 2,206,762 | 16.0% | +23.1% | +33.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 22.0% | +22.2% | +37.5% |
Maintain & Optimize
Stable markets with consistent performance
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Fresno-Visalia CA | 539,002 | 21.0% | +0.0% | +5.0% |
| Madison WI | 386,495 | 12.0% | +0.0% | +0.0% |
| Columbia SC | 382,874 | 24.0% | +0.0% | +4.4% |
| Charleston-Huntington WV | 363,503 | 25.0% | +0.0% | +0.0% |
| Burlington VT-Plattsburgh NY | 306,170 | 14.0% | +0.0% | +0.0% |
| Augusta GA | 240,635 | 25.0% | +0.0% | +0.0% |
| Panama City FL | 128,095 | 23.0% | +0.0% | +4.6% |
| Yuma AZ-El Centro CA | 107,619 | 19.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
62
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Sacramento-Stockton-Modesto CA | 1,276,768 | 17.0% | -5.6% | +0.0% |
| Indianapolis IN | 1,026,188 | 12.0% | -25.0% | -7.7% |
| Baltimore MD | 977,058 | 20.0% | -9.1% | +0.0% |
| Birmingham AL | 651,287 | 22.0% | -12.0% | +4.8% |
| Oklahoma City OK | 631,839 | 14.0% | -6.7% | +0.0% |
| New Orleans LA | 584,044 | 17.0% | -10.5% | -5.6% |
| Little Rock-Pine Bluff AR | 490,561 | 14.0% | -30.0% | -12.5% |
| Tucson (Sierra Vista) AZ | 416,976 | 15.0% | -6.3% | +0.0% |
Brand Insights
Brand Insights for Booking.com in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Booking.com shows challenging performance with -1.0% average growth across 209 markets (16.1% avg brand interest), with positive growth in 66 of 209 markets
Top performing markets for Booking.com demonstrate exceptional results in Lima OH (+700.0% growth, 24.0% brand interest, +21.0% change), Abilene-Sweetwater TX (+57.1% growth, 22.0% brand interest, +8.0% change), and Monroe LA-El Dorado AR (+27.3% growth, 28.0% brand interest, +6.0% change)
Booking.com has 25 markets with high growth (>15%), 40 markets with moderate growth (5-15%), 41 stable markets (0-5%), and 103 declining markets
Notable high-growth markets for Booking.com include Abilene-Sweetwater TX (+57.1% growth, 22.0% brand interest), Alexandria LA (+26.3% growth, 24.0% brand interest), and Anchorage AK (+23.1% growth, 16.0% brand interest)
Booking.com demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+57.1% growth, +8.0% gain, 22.0% current brand interest), Alexandria LA (+26.3% growth, +5.0% gain, 24.0% current brand interest), and Bakersfield CA (+22.2% growth, +4.0% gain, 22.0% current brand interest)
Booking.com successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 22.0% brand interest, +57.1% growth), Alexandria LA (maintained 24.0% brand interest, +26.3% growth), and Bakersfield CA (maintained 22.0% brand interest, +22.2% growth)
In large markets, Booking.com shows modest growth with notable brand interest: Boston MA-Manchester NH (+23.1% growth, 16.0% brand interest) and Chicago IL (+15.4% growth, 15.0% brand interest)
In medium markets, Booking.com shows modest growth with notable brand interest: Austin TX (+21.4% growth, 17.0% brand interest) and Tulsa OK (+18.8% growth, 19.0% brand interest)
Booking.com achieves significant brand interest gains in Abilene-Sweetwater TX (+8.0% brand interest growth, now at 22.0%), Alexandria LA (+5.0% brand interest growth, now at 24.0%), and Anchorage AK (+3.0% brand interest growth, now at 16.0%)
Booking.com shows accelerating brand interest growth in Abilene-Sweetwater TX (+57.1% growth, 22.0% brand interest) and Alexandria LA (+26.3% growth, 24.0% brand interest)
Booking.com demonstrates emerging brand interest strength in Anchorage AK (+23.1% growth, 16.0% brand interest) and Austin TX (+21.4% growth, 17.0% brand interest)
Booking.com maintains stable brand interest performance in mature markets: Charlotte NC (-4.8% growth, 20.0% brand interest) and Chattanooga TN (-4.0% growth, 24.0% brand interest)
Booking.com faces growth challenges in historically strong markets: Dothan AL (-16.1% growth, 26.0% brand interest) and Florence-Myrtle Beach SC (-9.4% growth, 29.0% brand interest)
Booking.com performance in major markets: Atlanta GA (-9.5% growth, 19.0% brand interest, 2.7M TVHH), Baltimore MD (-9.1% growth, 20.0% brand interest, 1.1M TVHH), and Charlotte NC (-4.8% growth, 20.0% brand interest, 1.3M TVHH)
Booking.com shows positive brand interest growth in markets representing 52.7% of total TVHH coverage
Booking.com maintains strong brand interest positions (>30% share) in key markets: Baltimore MD (20.0% brand interest, -2.0% change), Birmingham AL (22.0% brand interest, -3.0% change), and Bowling Green KY (22.0% brand interest, -7.0% change)
Competitive Insights
Competitive Insights showcase how Booking.com performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Booking.com can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Booking.com can focus its competitive strategy.
Expedia demonstrates category leadership at dma level with 14.0% average brand interest growth, showing exceptional performance in Albany GA (+74.4%, 68.0% brand interest), Alpena MI (+56.5%, 97.0% brand interest), and Amarillo TX (+32.7%, 69.0% brand interest)
In high-growth dma markets, Expedia maintains an average brand interest of 59.3% with consistent performance across 71 markets
Expedia shows strong momentum with 14.0% average brand interest growth across key dma markets: Meridian MS (+154.3% growth, +54.0% brand interest), Columbus-Tupelo-West Point MS (+91.4% growth, +32.0% brand interest), and Greenwood-Greenville MS (+80.8% growth, +21.0% brand interest)
Expedia captured additional brand interest in 151 dma markets, averaging +9.2% brand interest growth in key growth dma
In direct competition, Expedia outperforms Booking.com with 36.8 percentage point brand interest advantage across 209 shared markets: Abilene-Sweetwater TX (gap: 31.0% brand interest, 75.6% growth), Alexandria LA (gap: 20.0% brand interest, 38.3% growth), and Austin TX (gap: 29.0% brand interest, 23.6% growth)
In select markets, Kayak outperforms Booking.com despite weaker overall growth (-10.0% vs -1.0% overall): Bend OR (Kayak leads: 24.0% share, +4.3% growth vs Booking.com: 14.0%, -12.5%) and Birmingham AL (Kayak: +20.0% growth vs Booking.com: -12.0% growth)
In select markets, Booking.com outperforms Kayak despite weaker overall growth (-1.0% vs -10.0% overall): Abilene-Sweetwater TX (Booking.com leads: 22.0% share, +57.1% growth vs Kayak: 7.0%, -30.0%)
In select markets, Priceline outperforms Kayak despite weaker overall growth (-7.7% vs -10.0% overall): Abilene-Sweetwater TX (Priceline leads: 18.0% share, +63.6% growth vs Kayak: 7.0%, -30.0%)
Orbitz demonstrates relative improvement against Kayak in select markets despite weaker overall momentum (-5.7% vs -10.0%): Baton Rouge LA (Orbitz: +50.0% growth vs Kayak: -8.3% growth), Billings, MT (Orbitz: +50.0% growth vs Kayak: -26.7% growth), and Butte-Bozeman MT (Orbitz: +20.0% growth vs Kayak: -12.0% growth)
In select markets, Booking.com outperforms Orbitz despite weaker overall growth (-1.0% vs -5.7% overall): Anchorage AK (Booking.com leads: 16.0% share, +23.1% growth vs Orbitz: 4.0%, -20.0%) and Bakersfield CA (Booking.com leads: 22.0% share, +22.2% growth vs Orbitz: 3.0%, -25.0%)
Expedia successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 68.0% brand interest, +74.4% growth), Alpena MI (maintained 97.0% brand interest, +56.5% growth), and Amarillo TX (maintained 69.0% brand interest, +32.7% growth)
Booking.com successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 22.0% brand interest, +57.1% growth), Alexandria LA (maintained 24.0% brand interest, +26.3% growth), and Bakersfield CA (maintained 22.0% brand interest, +22.2% growth)
Priceline successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 21.0% brand interest, +5.0% growth), Cheyenne WY-Scottsbluff NE (maintained 21.0% brand interest, +10.5% growth), and Dothan AL (maintained 22.0% brand interest, +10.0% growth)
Kayak successfully defends market leadership positions while maintaining brand interest growth in Presque Isle ME (maintained 23.0% brand interest, +100.0% growth), Bend OR (maintained 24.0% brand interest, +4.3% growth), and Charlottesville VA (maintained 24.0% brand interest, +9.1% growth)
Expedia maintains strong brand interest position in key markets: Baltimore MD (48.0% brand interest, +17.1% growth), Birmingham AL (48.0% brand interest, +23.1% growth), and Indianapolis IN (53.0% brand interest, +15.2% growth)
Booking.com maintains strong brand interest position in key markets: San Francisco-Oakland-San Jose CA (22.0% brand interest, +22.2% growth) and Washington DC (Hagerstown MD) (20.0% brand interest, +5.3% growth)