Orbitz
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Orbitz, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
5 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
73 DMAs
26 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
64 DMAs
7 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
69 DMAs
17 States
|
Brand Insights
Brand Insights reveal Orbitz’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Orbitz shows strong performance with 23.4% average growth across 51 markets (4.2% avg brand interest), with positive growth in 26 of 51 markets
Orbitz has 26 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 24 stable markets (0-5%), and 1 declining market
Notable high-growth markets for Orbitz include Alaska (+75.0% growth, 7.0% brand interest), Arkansas (+33.3% growth, 4.0% brand interest), and Delaware (+50.0% growth, 3.0% brand interest)
Orbitz shows accelerating brand interest growth in Alaska (+75.0% growth, 7.0% brand interest) and Arkansas (+33.3% growth, 4.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Orbitz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Orbitz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Orbitz demonstrates category leadership at state level with 23.4% average brand interest growth, showing exceptional performance in Alaska (+75.0%, 7.0% brand interest), Arkansas (+33.3%, 4.0% brand interest), and Delaware (+50.0%, 3.0% brand interest)
In high-growth state markets, Orbitz maintains an average brand interest of 4.7% with consistent performance across 26 markets
Orbitz shows strong momentum with 23.4% average brand interest growth across key state markets: Mississippi (+200.0% growth, +2.0% brand interest), Vermont (+150.0% growth, +3.0% brand interest), and Wyoming (+100.0% growth, +3.0% brand interest)
Orbitz captured additional brand interest in 26 state markets, averaging +1.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Orbitz in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 211,769 | 5.0% | +0.0% | +66.7% |
| Erie PA | 129,557 | 7.0% | +0.0% | +16.7% |
| Biloxi-Gulfport MS | 120,080 | 7.0% | +0.0% | +40.0% |
| Gainesville FL | 118,040 | 4.0% | +0.0% | +33.3% |
| Grand Junction-Montrose CO | 66,615 | 6.0% | +0.0% | +20.0% |
High Growth Priority
Large markets showing strong consistent growth
73
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 4.0% | +33.3% | +0.0% |
| Houston TX | 2,266,381 | 4.0% | +33.3% | +0.0% |
| Detroit MI | 1,646,663 | 5.0% | +25.0% | -16.7% |
| Charlotte NC | 1,124,890 | 4.0% | +33.3% | -20.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 4.0% | +33.3% | +0.0% |
| Indianapolis IN | 1,026,188 | 4.0% | +33.3% | -20.0% |
| Pittsburgh PA | 998,699 | 5.0% | +66.7% | +0.0% |
| Nashville TN | 993,259 | 4.0% | +33.3% | +33.3% |
Maintain & Optimize
Stable markets with consistent performance
64
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 3.0% | +0.0% | +0.0% |
| Los Angeles CA | 4,962,377 | 3.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 4.0% | +0.0% | +0.0% |
| Austin TX | 831,742 | 3.0% | +0.0% | +0.0% |
| Jacksonville FL | 671,993 | 4.0% | +0.0% | +0.0% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 4.0% | +0.0% | +0.0% |
| Louisville KY | 612,910 | 4.0% | +0.0% | +0.0% |
| Madison WI | 386,495 | 6.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
69
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 5.0% | +0.0% | -16.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 3.0% | +0.0% | -25.0% |
| Atlanta GA | 2,277,873 | 3.0% | +0.0% | -25.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 4.0% | +0.0% | -20.0% |
| Boston MA-Manchester NH | 2,206,762 | 4.0% | +0.0% | -20.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 3.0% | +0.0% | -25.0% |
| Seattle-Tacoma WA | 1,798,974 | 3.0% | +0.0% | -25.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 4.0% | +0.0% | -20.0% |
Brand Insights
Brand Insights for Orbitz in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Orbitz shows strong performance with 23.4% average growth across 210 markets (3.4% avg brand interest), with positive growth in 95 of 210 markets
Orbitz has 95 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 92 stable markets (0-5%), and 23 declining markets
Notable high-growth markets for Orbitz include Albany GA (+100.0% growth, 3.0% brand interest), Albuquerque-Santa Fe NM (+33.3% growth, 4.0% brand interest), and Amarillo TX (+100.0% growth, 2.0% brand interest)
Orbitz shows accelerating brand interest growth in Albany GA (+100.0% growth, 3.0% brand interest) and Albuquerque-Santa Fe NM (+33.3% growth, 4.0% brand interest)
Orbitz demonstrates emerging brand interest strength in Albany GA (+100.0% growth, 3.0% brand interest) and Albuquerque-Santa Fe NM (+33.3% growth, 4.0% brand interest)
Orbitz performance in major markets: Hartford & New Haven CT (-25.0% growth, 3.0% brand interest, 1.0M TVHH), St. Louis MO (-33.3% growth, 2.0% brand interest, 1.3M TVHH), and Charlotte NC (+33.3% growth, 4.0% brand interest, 1.3M TVHH)
Orbitz shows positive brand interest growth in markets representing 35.6% of total TVHH coverage
Orbitz achieves significant brand interest gains in Albany GA (+3.0% brand interest), Albuquerque-Santa Fe NM (+1.0% brand interest), and Amarillo TX (+2.0% brand interest)
Orbitz shows challenging performance with -0.4% average growth across 210 markets (3.4% avg brand interest), with positive growth in 42 of 210 markets
Orbitz has 42 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 83 stable markets (0-5%), and 85 declining markets
Notable high-growth markets for Orbitz include Albany GA (+100.0% growth, 3.0% brand interest), Amarillo TX (+100.0% growth, 2.0% brand interest), and Bangor ME (+66.7% growth, 5.0% brand interest)
Orbitz shows accelerating brand interest growth in Albany GA (+100.0% growth, 3.0% brand interest) and Amarillo TX (+100.0% growth, 2.0% brand interest)
Orbitz demonstrates emerging brand interest strength in Albany GA (+100.0% growth, 3.0% brand interest) and Amarillo TX (+100.0% growth, 2.0% brand interest)
Orbitz performance in major markets: Atlanta GA (-25.0% growth, 3.0% brand interest, 2.7M TVHH), Baltimore MD (-25.0% growth, 3.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-20.0% growth, 4.0% brand interest, 2.6M TVHH)
Orbitz shows positive brand interest growth in markets representing 9.1% of total TVHH coverage
Orbitz achieves significant brand interest gains in Albany GA (+3.0% brand interest), Amarillo TX (+2.0% brand interest), and Bangor ME (+2.0% brand interest)
Competitive Insights
Competitive Insights showcase how Orbitz performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Orbitz can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Orbitz can focus its competitive strategy.
Orbitz demonstrates category leadership at dma level with 23.4% average brand interest growth, showing exceptional performance in Albany GA (+100.0%, 3.0% brand interest), Albuquerque-Santa Fe NM (+33.3%, 4.0% brand interest), and Amarillo TX (+100.0%, 2.0% brand interest)
In high-growth dma markets, Orbitz maintains an average brand interest of 4.6% with consistent performance across 95 markets
Orbitz shows strong momentum with 23.4% average brand interest growth across key dma markets: Harlingen-Weslaco-Brownsville-McAllen TX (+200.0% growth, +2.0% brand interest), Jackson MS (+200.0% growth, +2.0% brand interest), and Wilkes Barre-Scranton PA (+150.0% growth, +3.0% brand interest)
Orbitz captured additional brand interest in 95 dma markets, averaging +2.2% brand interest growth in key growth dma
In direct competition, Orbitz outperforms Expedia with 52.0 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 51.0% brand interest, 33.0% growth), Bakersfield CA (gap: 51.0% brand interest, 37.2% growth), and Billings, MT (gap: 57.0% brand interest, 63.2% growth)
In select markets, Priceline outperforms Booking.com despite weaker overall growth (-5.5% vs -6.5% overall): Albany-Schenectady-Troy NY (Priceline: +7.1% growth vs Booking.com: -11.8% growth) and Alexandria LA (Priceline leads: 24.0% share, +14.3% growth vs Booking.com: 22.0%, -8.3%)
In select markets, Kayak outperforms Booking.com despite weaker overall growth (-7.5% vs -6.5% overall): Abilene-Sweetwater TX (Kayak: +28.6% growth vs Booking.com: -31.8% growth)
In select markets, Booking.com outperforms Priceline despite weaker overall growth (-6.5% vs -5.5% overall): Albuquerque-Santa Fe NM (Booking.com leads: 17.0% share, +6.2% growth vs Priceline: 15.0%, -11.8%)
In select markets, Kayak outperforms Priceline despite weaker overall growth (-7.5% vs -5.5% overall): Albany GA (Kayak: +25.0% growth vs Priceline: -11.1% growth) and Baltimore MD (Kayak: +7.7% growth vs Priceline: -12.5% growth)
In select markets, Booking.com outperforms Kayak despite weaker overall growth (-6.5% vs -7.5% overall): Albuquerque-Santa Fe NM (Booking.com leads: 17.0% share, +6.2% growth vs Kayak: 10.0%, -16.7%) and Austin TX (Booking.com leads: 18.0% share, +5.9% growth vs Kayak: 17.0%, -5.6%)
In select markets, Priceline outperforms Kayak despite weaker overall growth (-5.5% vs -7.5% overall): Albany-Schenectady-Troy NY (Priceline leads: 15.0% share, +7.1% growth vs Kayak: 13.0%, -13.3%) and Bakersfield CA (Priceline leads: 15.0% share, +7.1% growth vs Kayak: 9.0%, -10.0%)
In select markets, Expedia outperforms Orbitz despite weaker overall growth (+4.7% vs +23.4% overall): Albany-Schenectady-Troy NY (Expedia leads: 54.0% share, +8.0% growth vs Orbitz: 3.0%, -25.0%), Bakersfield CA (Expedia leads: 53.0% share, +3.9% growth vs Orbitz: 2.0%, -33.3%), and Billings, MT (Expedia leads: 60.0% share, +13.2% growth vs Orbitz: 3.0%, -50.0%)
In select markets, Priceline outperforms Orbitz despite weaker overall growth (-5.5% vs +23.4% overall): Albany-Schenectady-Troy NY (Priceline leads: 15.0% share, +7.1% growth vs Orbitz: 3.0%, -25.0%) and Bakersfield CA (Priceline leads: 15.0% share, +7.1% growth vs Orbitz: 2.0%, -33.3%)
In select markets, Kayak outperforms Orbitz despite weaker overall growth (-7.5% vs +23.4% overall): Billings, MT (Kayak leads: 12.0% share, +9.1% growth vs Orbitz: 3.0%, -50.0%)
Expedia successfully defends market leadership positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 58.0% brand interest, +26.1% growth), Bowling Green KY (maintained 59.0% brand interest, +15.7% growth), and Clarksburg-Weston WV (maintained 63.0% brand interest, +18.9% growth)
Booking.com successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 22.0% brand interest, +15.8% growth), Cheyenne WY-Scottsbluff NE (maintained 38.0% brand interest, +216.7% growth), and Columbus GA (maintained 26.0% brand interest, +23.8% growth)