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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Orbitz, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
12 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
8 DMAs
3 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
3 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
41 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
9 DMAs
|
|
Monitor & Maintain
|
All other markets
|
133 DMAs
47 States
|
Brand Insights
Brand Insights reveal Orbitz’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Orbitz shows strong performance with 351.8% average growth across 51 markets (20.0% avg brand interest), with positive growth in 51 of 51 markets
Top performing markets for Orbitz demonstrate exceptional results in Georgia (+766.7% growth, 26.0% brand interest, +23.0% brand interest change), Oklahoma (+600.0% growth, 28.0% brand interest, +24.0% brand interest change), and Arkansas (+575.0% growth, 27.0% brand interest, +23.0% brand interest change)
Orbitz has 51 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Orbitz include Alabama (+450.0% growth, 22.0% brand interest), Alaska (+200.0% growth, 21.0% brand interest), and Arizona (+425.0% growth, 21.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Orbitz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Orbitz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Orbitz demonstrates category dominance with 351.8% average brand interest growth, showing exceptional performance in Alabama (+450.0%, 22.0% brand interest), Alaska (+200.0%, 21.0% brand interest), and Arizona (+425.0%, 21.0% brand interest)
In high-growth markets, Orbitz maintains an average brand interest of 20.0% with consistent performance across 51 markets
Booking.com shows strong momentum with 235.5% average brand interest growth across key markets: Idaho (+433.3% growth, +39.0% brand interest), Minnesota (+411.1% growth, +37.0% brand interest), and Washington (+409.1% growth, +45.0% brand interest)
Booking.com captured additional brand interest in 51 markets, averaging +31.0% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Orbitz in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 25.0% | -7.4% | -16.7% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 22.0% | +340.0% | -12.0% |
| Louisville KY | 634,542 | 23.0% | +666.7% | -20.7% |
| Albuquerque-Santa Fe NM | 634,260 | 21.0% | +425.0% | -19.2% |
| New Orleans LA | 604,657 | 24.0% | +500.0% | -7.7% |
| Memphis TN | 567,037 | 30.0% | +900.0% | -11.8% |
| Fresno-Visalia CA | 558,026 | 20.0% | +566.7% | -16.7% |
| Buffalo NY | 556,257 | 25.0% | +400.0% | -7.4% |
Emerging Market
Smaller markets showing strong growth potential
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Medford-Klamath Falls OR | 161,128 | 19.0% | +375.0% | +5.6% |
| Rockford IL | 159,667 | 27.0% | +285.7% | +8.0% |
| Erie PA | 134,130 | 24.0% | +300.0% | +9.1% |
| Idaho Falls-Pocatello ID | 125,778 | 24.0% | +500.0% | +9.1% |
| Bangor ME | 125,118 | 20.0% | +300.0% | +5.3% |
| Yuma AZ-El Centro CA | 111,417 | 23.0% | +475.0% | +475.0% |
| Juneau AK | 23,690 | 32.0% | +357.1% | +39.1% |
| District of Columbia | N/A | 14.0% | +250.0% | +7.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Little Rock-Pine Bluff AR | 507,874 | 29.0% | +625.0% | +3.6% |
| Tucson (Sierra Vista) AZ | 431,693 | 21.0% | +320.0% | +320.0% |
| Flint-Saginaw-Bay City MI | 389,004 | 26.0% | +420.0% | +8.3% |
High Growth Priority
Large markets showing strong consistent growth
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 13.0% | +225.0% | -7.1% |
| Los Angeles CA | 5,137,519 | 14.0% | +366.7% | -12.5% |
| Chicago IL | 3,189,842 | 16.0% | +166.7% | -15.8% |
| Philadelphia PA | 2,735,885 | 16.0% | +220.0% | -11.1% |
| Dallas-Ft. Worth TX | 2,676,555 | 24.0% | +500.0% | -4.0% |
| Atlanta GA | 2,358,268 | 27.0% | +800.0% | -6.9% |
| Houston TX | 2,346,370 | 21.0% | +425.0% | -12.5% |
| Washington DC (Hagerstown MD) | 2,303,268 | 16.0% | +300.0% | -15.8% |
Maintain & Optimize
Stable markets with consistent performance
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Lexington KY | 449,592 | 23.0% | +4.6% | +0.0% |
| Honolulu HI | 426,184 | 20.0% | -4.8% | -4.8% |
| Wichita Falls TX & Lawton OK | 136,919 | 32.0% | +0.0% | -3.0% |
| Sherman TX-Ada OK | 118,158 | 28.0% | +0.0% | -6.7% |
| Hattiesburg-Laurel MS | 99,484 | 28.0% | +0.0% | -3.5% |
| Jackson TN | 90,438 | 27.0% | +0.0% | -6.9% |
| Quincy IL-Hannibal MO-Keokuk IA | 86,953 | 28.0% | +0.0% | -6.7% |
| Elmira NY | 83,398 | 19.0% | +0.0% | -5.0% |
Monitor & Maintain
All other markets
133
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Minneapolis-St. Paul MN | 1,618,742 | 8.0% | +14.3% | -66.7% |
| Milwaukee WI | 792,176 | 7.0% | -69.6% | -68.2% |
| Providence RI-New Bedford MA | 584,232 | 16.0% | +166.7% | -15.8% |
| Ft. Myers-Naples FL | 543,946 | 19.0% | +216.7% | -9.5% |
| Wilkes Barre-Scranton PA | 519,543 | 19.0% | +533.3% | -13.6% |
| Albany-Schenectady-Troy NY | 509,309 | 17.0% | +325.0% | -19.1% |
| Dayton OH | 432,802 | 23.0% | +360.0% | -17.9% |
| Spokane WA | 424,081 | 18.0% | +260.0% | -14.3% |
Brand Insights
Brand Insights for Orbitz in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Orbitz shows strong performance with 348.0% average growth across 166 markets (20.4% avg brand interest), with positive growth in 153 of 166 markets
Top performing markets for Orbitz demonstrate exceptional results in Memphis TN (+900.0% growth, 30.0% brand interest, +27.0% brand interest change), Augusta GA (+833.3% growth, 28.0% brand interest, +25.0% brand interest change), and Atlanta GA (+800.0% growth, 27.0% brand interest, +24.0% brand interest change)
Orbitz has 149 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 4 stable markets (0-5%), and 11 declining markets
Notable high-growth markets for Orbitz include Albany-Schenectady-Troy NY (+325.0% growth, 17.0% brand interest), Albuquerque-Santa Fe NM (+425.0% growth, 21.0% brand interest), and Anchorage AK (+185.7% growth, 20.0% brand interest)
Orbitz maintains strong brand interest positions in key markets: Juneau AK (32.0% brand interest, +25.0% change) and Memphis TN (30.0% brand interest, +27.0% change)
Orbitz shows positive brand interest momentum in 153 markets, notably in Albany-Schenectady-Troy NY (+13.0% brand interest), Albuquerque-Santa Fe NM (+17.0% brand interest), Anchorage AK (+13.0% brand interest)
Orbitz demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albuquerque-Santa Fe NM (+425.0% growth, +17.0% gain, 21.0% current brand interest), Atlanta GA (+800.0% growth, +24.0% gain, 27.0% current brand interest), and Augusta GA (+833.3% growth, +25.0% gain, 28.0% current brand interest)
Orbitz successfully defends strong market positions while maintaining brand interest growth in Atlanta GA (maintained 27.0% brand interest, +800.0% growth), Augusta GA (maintained 28.0% brand interest, +833.3% growth), and Baton Rouge LA (maintained 26.0% brand interest, +420.0% growth)
Orbitz achieves significant brand interest gains in Albany-Schenectady-Troy NY (+13.0% brand interest growth, now at 17.0%) and Albuquerque-Santa Fe NM (+17.0% brand interest growth, now at 21.0%)
Orbitz shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+325.0% growth, 17.0% brand interest) and Albuquerque-Santa Fe NM (+425.0% growth, 21.0% brand interest)
Orbitz demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+325.0% growth, 17.0% brand interest) and Austin TX (+533.3% growth, 19.0% brand interest)
Orbitz maintains stable brand interest performance in mature markets: Honolulu HI (-4.8% decline, 20.0% brand interest) and Lexington KY (+4.5% growth, 23.0% brand interest)
Orbitz performance in major markets: Atlanta GA (+800.0% growth, 27.0% brand interest, 2.7M TVHH), Baltimore MD (+400.0% growth, 20.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (+100.0% growth, 12.0% brand interest, 2.6M TVHH)
Orbitz shows positive brand interest growth in markets representing 95.6% of total TVHH coverage
Orbitz shows challenging performance with -6.4% average growth across 208 markets (21.3% avg brand interest), with positive growth in 24 of 208 markets
Top performing markets for Orbitz demonstrate exceptional results in St. Joseph MO (+51.6% growth, 47.0% brand interest, +16.0% brand interest change), Clarksburg-Weston WV (+47.4% growth, 28.0% brand interest, +9.0% brand interest change), and Juneau AK (+39.1% growth, 32.0% brand interest, +9.0% brand interest change)
Competitive Insights
Competitive Insights showcase how Orbitz performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Orbitz can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Orbitz can focus its competitive strategy.
Orbitz shows market leadership with 348.0% average brand interest growth and notable strength in Albany-Schenectady-Troy NY (+325.0%, 17.0% brand interest), Albuquerque-Santa Fe NM (+425.0%, 21.0% brand interest), and Anchorage AK (+185.7%, 20.0% brand interest)
In high-growth markets, Orbitz maintains an average brand interest of 21.0% with consistent performance across 149 markets
Booking.com shows strong momentum with 191.2% average brand interest growth across key markets: Sioux City IA (+642.9% growth, +45.0% brand interest), Rochester MN-Mason City IA-Austin MN (+537.5% growth, +43.0% brand interest), and Boise ID (+525.0% growth, +42.0% brand interest)
Booking.com captured additional brand interest in 187 markets, averaging +28.6% brand interest growth in key growth markets
Orbitz shows strong momentum with 348.0% average brand interest growth across key markets: Beaumont-Port Arthur TX (+950.0% growth, +19.0% brand interest), Memphis TN (+900.0% growth, +27.0% brand interest), and Augusta GA (+833.3% growth, +25.0% brand interest)
Orbitz captured additional brand interest in 151 markets, averaging +16.2% brand interest growth in key growth markets
Expedia maintains market dominance with an average 45.7% brand interest across key markets: Green Bay-Appleton WI (47.0% brand interest, +370.0% growth), Madison WI (44.0% brand interest, +266.7% growth), and Milwaukee WI (44.0% brand interest, +340.0% growth)
Booking.com maintains market dominance with an average 45.1% brand interest across key markets: Abilene-Sweetwater TX (36.0% brand interest, +140.0% growth), Albany GA (35.0% brand interest, +16.7% growth), and Albany-Schenectady-Troy NY (45.0% brand interest, +181.2% growth)
Booking.com dominates in 192 of 200 key battleground markets against Expedia, notably in Abilene-Sweetwater TX (20.0% vs 36.0% brand interest), Albany GA (32.0% vs 35.0% brand interest), and Albany-Schenectady-Troy NY (15.0% vs 45.0% brand interest)
Priceline dominates in 147 of 199 key battleground markets against Expedia, notably in Abilene-Sweetwater TX (20.0% vs 11.0% brand interest), Albany GA (32.0% vs 9.0% brand interest), and Albany-Schenectady-Troy NY (15.0% vs 18.0% brand interest)
Expedia dominates in 119 of 193 key battleground markets against Kayak, notably in Abilene-Sweetwater TX (20.0% vs 0.0% brand interest), Albany GA (32.0% vs 0.0% brand interest), and Albany-Schenectady-Troy NY (15.0% vs 5.0% brand interest)
Orbitz dominates in 157 of 165 key battleground markets against Expedia, notably in Albany-Schenectady-Troy NY (15.0% vs 17.0% brand interest), Albuquerque-Santa Fe NM (14.0% vs 21.0% brand interest), and Anchorage AK (9.0% vs 20.0% brand interest)
Booking.com dominates in 192 of 201 key battleground markets against Priceline, notably in Green Bay-Appleton WI (9.0% vs 19.0% brand interest), Honolulu HI (40.0% vs 20.0% brand interest), and Madison WI (11.0% vs 16.0% brand interest)
Booking.com dominates in 183 of 194 key battleground markets against Kayak, notably in Green Bay-Appleton WI (9.0% vs 19.0% brand interest), Honolulu HI (40.0% vs 6.0% brand interest), and Madison WI (11.0% vs 23.0% brand interest)
Orbitz dominates in 121 of 166 key battleground markets against Booking.com, notably in Green Bay-Appleton WI (9.0% vs 6.0% brand interest), Honolulu HI (40.0% vs 20.0% brand interest), and Madison WI (11.0% vs 6.0% brand interest)
Priceline dominates in 173 of 195 key battleground markets against Kayak, notably in Abilene-Sweetwater TX (11.0% vs 0.0% brand interest), Albany GA (9.0% vs 0.0% brand interest), and Albuquerque-Santa Fe NM (16.0% vs 5.0% brand interest)