Integrate Expedia's brand intelligence and Insights into your brand strategy
Request for more information about available brand intelligence solutions and insights from BrandStack
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack?
BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).
For Expedia, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 306 Top Market Areas (TMAs), 306 Opportunity Market Areas (OMAs), 210 Competitive Marketing Areas (CMAs) and Expedia specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Expedia below and see how your teams and campaigns can benefit from it.
For Expedia, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 306 Top Market Areas (TMAs), 306 Opportunity Market Areas (OMAs), 210 Competitive Marketing Areas (CMAs) and Expedia specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Expedia below and see how your teams and campaigns can benefit from it.
Expedia and Online Travel Agency
Top Market Areas (TMAs)
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Expedia has 306 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Expedia has 306 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Kirkland, Redmond, Bellevue, Santa Barbara, Boca Raton, Doral, Paramus, North Creek, Lakewood |
| Alabama | Clanton, Orange Beach, Fairhope, Gulf Shores, Opelika, Pelham, Chelsea, Daphne, Homewood |
| Alaska | Soldotna, North Pole, Fairbanks |
| Arizona | Saddlebrooke, Sun City West, Village of Oak Creek, Tanque Verde, Green Valley, New River, Cave Creek, Oro Valley, Bullhead City |
| Arkansas | Tontitown, Van Buren, Benton, Paragould, Centerton, Cabot, Genoa, Maumelle, Bentonville, Hot Springs |
Opportunity Market Areas (OMAs)
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Expedia has 306 areas for Q2 2023.
BrandStack algorithms indicate Expedia has 306 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | SeaTac, Medley, Hialeah, Pembroke Pines, Poinciana, Bay Lake, Bend, Fort Lauderdale, Miami Beach |
| Alabama | Hoover, Montgomery, Mobile, Birmingham, Russellville, Cullman, Decatur, Moores Mill |
| Alaska | College, Knik-Fairview, Anchorage, Juneau |
| Arizona | Rio Rico, Somerton, Goodyear, Fortuna Foothills, Queen Creek, Sun Lakes, Scottsdale, Lake Havasu City, Tempe, Fountain Hills, Page, Flagstaff, Catalina Foothills, Maricopa, Sun City, Kingman, Buckeye, Sierra Vista, Sedona |
| Arkansas | Rogers, Fort Smith, North Little Rock, Little Rock, Springdale, Fayetteville, Searcy, Gibson, Jonesboro, Lonoke, Springtown |
Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Expedia, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Expedia.
For Expedia, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Expedia.
|
Expedia saw high brand interest in Louisiana especially in Prien, Saint Rose, West Monroe, Natchitoches and Eden Isle. Overall, these regions saw 94.96% more brand interest than the overall Louisiana region.
94.96
|
|
Expedia saw relatively higher brand interest in Alto, La Cienega, Gallup, Roswell and Artesia across New Mexico - specifically 83.62% more brand interest than the overall New Mexico region.
83.62
|
|
Expedia saw high brand interest in Hawaii especially in Aiea, Princeville, Koloa, Wailea-Makena, Napili-Honokowai, Kihei, Lihue and Holualoa. Overall, these regions saw 82.93% more brand interest than the overall Hawaii region.
82.93
|
|
Expedia saw high brand interest in New Jersey especially in Englewood Cliffs, Ridgefield Park, Woodcliff Lake, Township of Washington, Moonachie, South Orange, Spotswood and Lodi. Overall, these regions saw 79.15% more brand interest than the overall New Jersey region.
79.15
|
Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Expedia, we generated benchmarked insights across competitive brands in the Online Travel Agency vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Expedia, we generated benchmarked insights across competitive brands in the Online Travel Agency vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
|
The most competitive markets for Expedia, Booking.com, Priceline, Kayak and Orbitz in Ohio are - Avon Lake, Devola, Solon, Brecksville, Beavercreek, Lincoln Village, Centerville, Mason, Shaker Heights, Olmsted Falls, Hunting Valley, Forest Park and Harrison.
|
|
For Expedia, Booking.com, Priceline, Kayak and Orbitz, the most competitive markets in Mississippi are - Vicksburg, Columbus, Vancleave, Meridian, Hattiesburg, Olive Branch, Pearl, Ridgeland, Pascagoula, Jackson, Horn Lake, Oxford, Gulfport, Southaven and Canton.
|
|
Valley Park, Camdenton, Des Peres, Cape Girardeau, Town and Country, Hazelwood, Fort Leonard Wood, Springfield, Steelville, Woodson Terrace, University City, Maryland Heights and Bellefontaine Neighbors are the most competitive markets for Expedia, Booking.com, Priceline, Kayak and Orbitz in Missouri
|
|
Bullhead City, Carson City, Enterprise, Summerlin South, Spring Valley, Las Vegas, Goldfield, Henderson, Reno, Sunrise Manor, Paradise, North Las Vegas, Laughlin, Whitney, Mesquite and Fernley are the most competitive markets for Expedia, Booking.com, Priceline, Kayak and Orbitz in Nevada
|
Top Market Areas (TMAs) Entire List
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Expedia has 306 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Expedia has 306 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Kirkland, Redmond, Bellevue, Santa Barbara, Boca Raton, Doral, Paramus, North Creek, Lakewood |
| Alabama | Clanton, Orange Beach, Fairhope, Gulf Shores, Opelika, Pelham, Chelsea, Daphne, Homewood |
| Alaska | Soldotna, North Pole, Fairbanks |
| Arizona | Saddlebrooke, Sun City West, Village of Oak Creek, Tanque Verde, Green Valley, New River, Cave Creek, Oro Valley, Bullhead City |
| Arkansas | Tontitown, Van Buren, Benton, Paragould, Centerton, Cabot, Genoa, Maumelle, Bentonville, Hot Springs |
| California | La Cau00f1ada Flintridge, Rancho Santa Margarita, Calabasas, Cathedral City, Ukiah, Paramount, San Dimas, South Whittier, Upland |
| Colorado | Downieville-Lawson-Dumont, Cortez, Sherrelwood, Roxborough Park, Greenwood Village, Gypsum, Windsor, Brighton, Black Forest |
| Connecticut | Killingly, Derby, Cromwell, Waterford, Bethel, Bloomfield, New Canaan, Wethersfield, Groton, Westport, Farmington, Weston, Simsbury |
| Delaware | Cheswold, Georgetown, Newport, Newark, Milford, Saint Georges, Ellendale, Millsboro, Hockessin, Wilmington |
| Florida | Palmetto Estates, The Crossings, Vero Beach South, Kendall West, Country Club, Richmond West, Odessa, Miami Springs, The Hammocks, North Lauderdale, Goulds, Delray Beach, Golden Gate, Coconut Creek, Three Lakes, Tamiami, Doctor Phillips |
| Georgia | Whitesburg, Byron, Blairsville, Cleveland, Covington, Richmond Hill, Dock Junction, Brunswick, Whitemarsh Island, Skidaway Island |
| Hawaii | Aiea, Ewa Beach, Princeville, Waimalu, Schofield Barracks, Village Park, Nu0101nu0101kuli, Kapaa, Mililani, Wailea-Makena, Kaanapali, Lihue, Makakilo |
| Idaho | Iona, Garden City, Caldwell, Eagle, Moscow |
| Illinois | Channahon, Winfield, Maywood, Zion, Lemont, Prairie Grove, Gilberts, Hawthorn Woods, Glendale Heights, Norridge, Rosemont, Huntley |
| Indiana | Yorktown, Cedar Lake, Boonville, Beech Grove, Goshen, Schererville |
| Iowa | Newton, Pella |
| Kansas | Abilene, Haysville, Newton, Prairie Village, Junction City, Shawnee, Hutchinson, Gardner, Leawood |
| Kentucky | Bardstown, Morehead, Madisonville, Burlington, Claryville, Buckner, Fort Thomas, Sonora |
| Louisiana | West Monroe, Geismar, Natchitoches, Claiborne, Cade, Eden Isle, Jefferson, Alexandria, Pearlington |
| Maine | Kittery, Kennebunkport, Gorham, Old Orchard Beach |
| Maryland | West Ocean City, Myersville, Bennsville, Arnold, Westminster, Goddard, Mitchellville, Lexington Park, Beltsville, Travilah |
| Massachusetts | Sturbridge, Middleborough, East Bridgewater, Marshfield, Southbridge, Clinton, Edgartown, Boxborough, Lynnfield, Pembroke, Reading, Stoneham, Danvers, Stoughton |
| Michigan | Stevensville, Ionia, Inkster, Springfield, Melvindale, Genesee charter Township, Cadillac, Romeo, Dearborn Heights, Petoskey |
| Minnesota | Belle Plaine, Baxter, West Saint Paul |
| Mississippi | Clinton, Hernando, Flowood, Tupelo, Madison, Vicksburg, Columbus, Vancleave, Meridian, Hattiesburg |
| Missouri | Sikeston, Village of Four Seasons, Spanish Lake, Valley Park, Camdenton, Des Peres, Cape Girardeau, Town and Country, Hazelwood |
| Montana | Belgrade, Darby, Four Corners |
| Nebraska | Beatrice, Offutt Air Force Base, North Platte, Norfolk, Grand Island, Kearney |
| Nevada | Johnson Lane, Sun Valley, Pahrump, Elko, Mount Charleston, Sparks, Bullhead City, Carson City, Enterprise, Summerlin South |
| New Hampshire | Goffstown, Bedford, Lebanon, Plaistow, Derry |
| New Jersey | Bridgeton, Pequannock Township, Woodcliff Lake, Township of Washington, South Orange, Spotswood, Lodi, West Long Branch, Cinnaminson, Ridgefield Park, Ocean Township, Englewood Cliffs |
| New Mexico | Alto, Carnuel, Taos Pueblo, Clovis, Sunland Park, Alamogordo, Gallup |
| New York | Salisbury, Yaphank, Roslyn Heights, Manhasset, Mount Sinai, Goldens Bridge, Water Mill, North Bay Shore, Haverstraw, Springs, Woodbury |
| North Carolina | Holly Ridge, Bayshore, Varnamtown, Archdale, Ocean Isle Beach, Hampstead, Topsail Beach |
| North Dakota | Minot Air Force Base, Mandan |
| Ohio | Willoughby Hills, Eastlake, Bexley, Avon Lake, Devola, Solon, Brecksville |
| Oklahoma | Harrah, Ada, Ardmore, Shawnee, Ponca City, Duncan, Sand Springs, Goldsby, Medicine Park |
| Oregon | Canby, Newport, Gold Hill, Chenoweth, Sisters, Sandy, Sheridan, Saint Helens, Three Rivers, Clackamas |
| Pennsylvania | Richboro, East Petersburg, Folcroft, Horsham, Villanova, Saylorsburg, Blue Bell, Jamison |
| Rhode Island | Jamestown, Barrington, Burrillville, Richmond, North Kingstown, Woonsocket, Middletown, Portsmouth, Westerly |
| South Carolina | Salem, Golden Grove, Folly Beach, Powdersville, Slater-Marietta, Bucksport, Forest Acres |
| South Dakota | Spearfish, Yankton |
| Tennessee | Powell, Tullahoma, Gallatin, Morristown, Franklin, Gatlinburg, Collierville, Spring Hill |
| Texas | Spicewood, Agua Dulce, Terrell, Temple, Spring, Fairview, Bear Creek, Four Corners, Converse, Cut and Shoot |
| Utah | Bluffdale, Snyderville, North Ogden, Highland, Heber City, Farmington, Kearns, Riverton, Vernal, Mapleton |
| Vermont | Charlotte, Shelburne, Colchester |
| Virginia | Lake Barcroft, Lakeside, Chesterfield, West Springfield, West Falls Church, Mount Vernon, Fairfax Station, Rose Hill, Manassas, Arcola, East Highland Park |
| Washington | Lake Morton-Berrydale, Othello, White Center, Leavenworth, Lakeland South, Wapato, Lakeland North, North Yelm, Grandview, Union Hill-Novelty Hill |
| West Virginia | Princeton, Falling Waters, Fairmont, Weirton, Huntington, Bridgeport |
| Wisconsin | Twin Lakes, Plymouth, Brown Deer, Baraboo, Holmen, Mount Pleasant, Eagle Lake |
| Wyoming | Hoback, Cody, Gillette |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Top Market Areas (TMA) list. If you are not sure who Expedia's CSM is, reach out to us and we will connect you with them.
Opportunity Market Areas (OMAs) Entire List
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Expedia has 306 areas for Q2 2023.
BrandStack algorithms indicate Expedia has 306 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | SeaTac, Medley, Hialeah, Pembroke Pines, Poinciana, Bay Lake, Bend, Fort Lauderdale, Miami Beach |
| Alabama | Hoover, Montgomery, Mobile, Birmingham, Russellville, Cullman, Decatur, Moores Mill |
| Alaska | College, Knik-Fairview, Anchorage, Juneau |
| Arizona | Rio Rico, Somerton, Goodyear, Fortuna Foothills, Queen Creek, Sun Lakes, Scottsdale, Lake Havasu City, Tempe, Fountain Hills, Page, Flagstaff, Catalina Foothills, Maricopa, Sun City, Kingman, Buckeye, Sierra Vista, Sedona |
| Arkansas | Rogers, Fort Smith, North Little Rock, Little Rock, Springdale, Fayetteville, Searcy, Gibson, Jonesboro, Lonoke, Springtown |
| California | Lynwood, Baldwin Park, South Lake Tahoe, Downey, Newport Beach, Beverly Hills, San Mateo, Coloma, South San Francisco, Irvine, Mission Viejo, Foster City, Burlingame, Palm Desert, Brea, Gardena |
| Colorado | Parker, Vail, Fort Morgan, Woodmoor, Aspen, Castle Rock, Firestone, Breckenridge, Fort Lupton, Gold Hill |
| Connecticut | North Haven, Ellington, Windsor, Hamden, Orange, Manchester, Hartford, Wolcott, Greenwich, Newtown, Stonington, West Hartford, Avon, Danbury, Darien, Wallingford, Windsor Locks |
| Delaware | Brookside, Delaware City, Glasgow, Claymont, Odessa, Kent Acres, Lewes, Bear, Pike Creek, New Castle, Elsinboro, Dover, Milton, Smyrna |
| Florida | Doral, Dania Beach, Kendale Lakes, North Miami Beach, Medley, Villas, Marco Island, Hollywood, South Miami, Loughman, Country Walk, Lauderhill, Pembroke Pines, Poinciana, Gibsonton, Aventura, Lake Buena Vista, Orangetree, Miami Beach, Miami Shores, Celebration, Key West |
| Georgia | Mableton, Suwanee, Alpharetta, Monroe, College Park, North Druid Hills, Waycross, Garden City, Panthersville, East Point, Hiram, Emerson, Tyrone, Conyers, Candler-McAfee, Bolingbroke, Scottdale |
| Hawaii | Waipio Acres, Kahului, Ewa Villages, Honolulu, Kailua-Kona, Joint Base Pearl Harbor-Hickam, Kihei, Wahiawa, Ahuimanu, Puako, Marine Corps Base Hawaii, Kalaoa, Pupukea, Waikapu |
| Idaho | Twin Falls, Pocatello, Boise, Idaho Falls, Sun Valley, Meridian, Nampa, Rexburg, Post Falls |
| Illinois | Grayslake, Mount Prospect, Lake Zurich, Hinsdale, Bensenville, Skokie, Park Ridge, Lake Forest, Wood Dale, Elk Grove Village, Palatine, Algonquin, Evanston, Vernon Hills, La Grange, Berkeley, North Chicago |
| Indiana | Fishers, Shelbyville, Munster, Carmel, Brookston, Speedway, Dayton, Shadeland |
| Iowa | Keokuk |
| Kansas | Kansas City, Fort Riley, Topeka, Ottawa, Wichita, Dodge City, Lawrence, Overland Park, Spring Hill, Great Bend |
| Kentucky | Newport, Lexington, Louisville, Georgetown, Anchorage, Paducah, Shepherdsville, Elizabethtown |
| Louisiana | Gretna, Metairie, Zachary, Kenner, Baton Rouge, Shenandoah, Fort Polk South, Saint Rose, Terrytown, Houma, Scott, Ruston |
| Maine | Scarborough, Falmouth, Bridgton, Cape Elizabeth, Topsham, Bar Harbor, Cumberland |
| Maryland | Bethesda, Ijamsville, Oxon Hill-Glassmanor, Chevy Chase, Redland, Linthicum Heights, Russett, Hampton |
| Massachusetts | Wellesley, Acton, Holliston, Nantucket, Harwich, Mansfield, Concord, Andover, Middleton, Weston, Burlington, Marlborough, Needham, Randolph, Canton, Westwood, Brewster, Manchester-by-the-Sea |
| Michigan | Plymouth, Sterling Heights, Canton, Madison Heights, Bloomfield Hills, Trenton, Howell, Bloomfield Township, Romulus |
| Minnesota | Otsego, Monticello, Buffalo |
| Mississippi | Olive Branch, Pearl, Ridgeland, Pascagoula, Jackson, Horn Lake, Oxford, Gulfport, Southaven, Canton, Biloxi |
| Missouri | Fort Leonard Wood, Springfield, Steelville, Woodson Terrace, University City, Maryland Heights, Bellefontaine Neighbors, Kirbyville |
| Montana | Lockwood, Helena Valley Northeast, Great Falls, Missoula, Bozeman, Butte, Billings, Kalispell |
| Nebraska | Columbus, Chalco, Omaha, Lincoln, Hastings, Bellevue |
| Nevada | Spring Valley, Las Vegas, Goldfield, Henderson, Reno, Sunrise Manor, Paradise, North Las Vegas, Laughlin, Whitney, Mesquite, Fernley |
| New Hampshire | Hudson, Windham, Milford, Londonderry, Salem, Exeter, Conway, Merrimack, Hanover, Hampton, Rochester |
| New Jersey | Cliffside Park, Eatontown, Elizabeth, Plainsboro Center, East Brunswick, Woodbridge Township, Ridgefield, Roselle Park, Tenafly, Morristown, Hillside, Union, West Orange, Old Bridge Township, Paramus, Carteret, Fair Lawn, East Orange, Monroe Township, Kearny, Linden, Carlstadt, Lakewood Township |
| New Mexico | Roswell, Rio Rancho, Mesquite, Carlsbad, South Valley, Espau00f1ola, Albuquerque, Santa Fe, Los Alamos, Farmington, University Park |
| New York | Sleepy Hollow, Greenville, Lake Success, Crompond, Muttontown, West Islip, Mineola, East Hills, Mount Kisco, West Point, North New Hyde Park, Brookville, Niagara Falls, Fishkill, Menands |
| North Carolina | Laurinburg, Leland, Sanford, Silver City, Pumpkin Center, Morrisville, Southern Pines, Cary, Beaufort |
| North Dakota | Grand Forks, Williston, Bismarck, Fargo |
| Ohio | Beavercreek, Lincoln Village, Centerville, Mason, Shaker Heights, Olmsted Falls, Hunting Valley, Forest Park, Harrison |
| Oklahoma | Midwest City, Broken Arrow, Tulsa, Oklahoma City, Norman, Moore, Newcastle, Owasso |
| Oregon | Hermiston, Sunnyside, Newberg, Hood River |
| Pennsylvania | Lebanon, Middletown, Bryn Athyn, Stroudsburg, Pocono Pines, Spring House, Tobyhanna, Darby, Washington Crossing |
| Rhode Island | Cumberland, Newport, Pawtucket, East Greenwich, Smithfield, Providence, South Kingstown, Warwick, Lincoln, Johnston, Cranston |
| South Carolina | North Myrtle Beach, Blythewood, Carolina Forest, Bluffton, Mount Pleasant, Hilton Head Island, Lyman, Murrells Inlet |
| South Dakota | Rapid City, Sioux Falls, Madison, Watertown |
| Tennessee | Louisville, Bartlett, Blountville, Germantown, La Vergne, Oak Hill, Clarksville, Pigeon Forge, Manchester |
| Texas | Leander, Missouri City, Colleyville, Universal City, Boerne, Grand Prairie, Galveston, Duncanville, Cinco Ranch, Iowa Colony, Mission Bend, Katy, Channelview, Sugar Land, Pearland |
| Utah | South Salt Lake, South Jordan, Herriman, Taylorsville, Pleasant Grove, West Jordan, Centerville, St. George, Holladay, Ogden, Washington, Peoa, West Valley City, Moab, Cottonwood Heights |
| Vermont | Williston, Burlington, South Burlington, Essex, Montpelier, Stowe |
| Virginia | Falls Church, McLean, Bon Air, Lake Ridge, North Springfield, Gainesville, Short Pump, Great Falls, Merrifield, Oakton, Tysons, Highland Springs, Lincolnia, Pimmit Hills |
| Washington | Bothell, Mercer Island, Alderwood Manor, Port Hadlock-Irondale, Shoreline, Issaquah, East Renton Highlands, Redmond, Bellevue, Sammamish, Cascade-Fairwood, Camano Island, Burien, SeaTac, Parkland |
| West Virginia | Martinsburg, Wheeling, Morgantown, Beckley |
| Wisconsin | Hudson, Oak Creek, Village of Pewaukee, Waunakee, Glendale, DeForest, Mequon, Onalaska |
| Wyoming | Jackson, Ranchettes, Laramie |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Opportunity Market Areas (OMA) list. If you are not sure who Expedia's CSM is, reach out to us and we will connect you with them.
Competitive Market Areas (CMAs) Entire List
Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.
In this case, our algorithms indicate Expedia, Booking.com, Priceline, Kayak and Orbitz have 210 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
In this case, our algorithms indicate Expedia, Booking.com, Priceline, Kayak and Orbitz have 210 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
| Region | Markets |
|---|---|
| United States | Boca Raton, Doral, Paramus, North Creek, Lakewood, SeaTac, Medley, Hialeah, Pembroke Pines, Poinciana, Bay Lake, Bend, Fort Lauderdale, Miami Beach |
| Alabama | Gulf Shores, Opelika, Pelham, Chelsea, Daphne, Homewood, Hoover, Montgomery, Mobile, Birmingham, Russellville, Cullman, Decatur |
| Arizona | Cave Creek, Oro Valley, Bullhead City, Rio Rico, Somerton, Goodyear, Fortuna Foothills, Queen Creek, Sun Lakes, Scottsdale, Lake Havasu City, Tempe, Fountain Hills, Page, Flagstaff, Catalina Foothills, Maricopa, Sun City, Kingman, Buckeye, Sierra Vista, Sedona |
| Arkansas | Cabot, Genoa, Maumelle, Bentonville, Hot Springs, Rogers, Fort Smith, North Little Rock, Little Rock, Springdale, Fayetteville, Searcy, Gibson, Jonesboro, Lonoke |
| California | South Whittier, Upland, Lynwood, Baldwin Park, South Lake Tahoe, Downey, Newport Beach, Beverly Hills, San Mateo, Coloma, South San Francisco, Irvine, Mission Viejo, Foster City, Burlingame, Palm Desert, Brea |
| Colorado | Greenwood Village, Gypsum, Windsor, Brighton, Black Forest, Parker, Vail, Fort Morgan, Woodmoor, Aspen, Castle Rock, Firestone, Breckenridge, Fort Lupton |
| Connecticut | Wethersfield, Groton, Westport, Farmington, Weston, Simsbury, North Haven, Ellington, Windsor, Hamden, Orange, Manchester, Hartford, Wolcott, Greenwich, Newtown, Stonington, West Hartford, Avon, Danbury, Darien, Wallingford, Windsor Locks |
| Delaware | Millsboro, Hockessin, Wilmington, Brookside, Delaware City, Glasgow, Claymont, Odessa, Kent Acres, Lewes, Bear, Pike Creek, New Castle, Elsinboro, Dover, Milton, Smyrna |
| Florida | Delray Beach, Golden Gate, Coconut Creek, Three Lakes, Tamiami, Doctor Phillips, Doral, Dania Beach, Kendale Lakes, North Miami Beach, Medley, Villas, Marco Island, Hollywood, South Miami, Loughman, Country Walk, Lauderhill, Pembroke Pines, Poinciana, Gibsonton, Aventura, Lake Buena Vista, Orangetree, Miami Beach, Miami Shores, Celebration |
| Georgia | Richmond Hill, Dock Junction, Brunswick, Whitemarsh Island, Skidaway Island, Mableton, Suwanee, Alpharetta, Monroe, College Park, North Druid Hills, Waycross, Garden City, Panthersville, East Point, Hiram, Emerson, Tyrone, Conyers, Candler-McAfee, Bolingbroke |
| Hawaii | Village Park, Nu0101nu0101kuli, Kapaa, Mililani, Wailea-Makena, Kaanapali, Lihue, Makakilo, Waipio Acres, Kahului, Ewa Villages, Honolulu, Kailua-Kona, Joint Base Pearl Harbor-Hickam, Kihei, Wahiawa, Ahuimanu, Puako, Marine Corps Base Hawaii, Kalaoa, Pupukea |
| Illinois | Gilberts, Hawthorn Woods, Glendale Heights, Norridge, Rosemont, Huntley, Grayslake, Mount Prospect, Lake Zurich, Hinsdale, Bensenville, Skokie, Park Ridge, Lake Forest, Wood Dale, Elk Grove Village, Palatine, Algonquin, Evanston, Vernon Hills, La Grange, Berkeley |
| Kansas | Junction City, Shawnee, Hutchinson, Gardner, Leawood, Kansas City, Fort Riley, Topeka, Ottawa, Wichita, Dodge City, Lawrence, Overland Park, Spring Hill |
| Kentucky | Burlington, Claryville, Buckner, Fort Thomas, Sonora, Newport, Lexington, Louisville, Georgetown, Anchorage, Paducah, Shepherdsville, Elizabethtown |
| Louisiana | Eden Isle, Jefferson, Alexandria, Pearlington, Gretna, Metairie, Zachary, Kenner, Baton Rouge, Shenandoah, Fort Polk South, Saint Rose, Terrytown, Houma, Scott |
| Maryland | Westminster, Goddard, Mitchellville, Lexington Park, Beltsville, Travilah, Bethesda, Ijamsville, Oxon Hill-Glassmanor, Chevy Chase, Redland, Linthicum Heights, Russett, Hampton |
| Massachusetts | Lynnfield, Pembroke, Reading, Stoneham, Danvers, Stoughton, Wellesley, Acton, Holliston, Nantucket, Harwich, Mansfield, Concord, Andover, Middleton, Weston, Burlington, Marlborough, Needham, Randolph, Canton, Westwood, Brewster, Manchester-by-the-Sea |
| Michigan | Melvindale, Genesee charter Township, Cadillac, Romeo, Dearborn Heights, Petoskey, Plymouth, Sterling Heights, Canton, Madison Heights, Bloomfield Hills, Trenton, Howell, Bloomfield Township |
| Mississippi | Vicksburg, Columbus, Vancleave, Meridian, Hattiesburg, Olive Branch, Pearl, Ridgeland, Pascagoula, Jackson, Horn Lake, Oxford, Gulfport, Southaven, Canton |
| Missouri | Valley Park, Camdenton, Des Peres, Cape Girardeau, Town and Country, Hazelwood, Fort Leonard Wood, Springfield, Steelville, Woodson Terrace, University City, Maryland Heights, Bellefontaine Neighbors |
| Nevada | Bullhead City, Carson City, Enterprise, Summerlin South, Spring Valley, Las Vegas, Goldfield, Henderson, Reno, Sunrise Manor, Paradise, North Las Vegas, Laughlin, Whitney, Mesquite, Fernley |
| New Hampshire | Plaistow, Derry, Hudson, Windham, Milford, Londonderry, Salem, Exeter, Conway, Merrimack, Hanover, Hampton, Rochester |
| New Jersey | Ridgefield Park, Ocean Township, Englewood Cliffs, Cliffside Park, Eatontown, Elizabeth, Plainsboro Center, East Brunswick, Woodbridge Township, Ridgefield, Roselle Park, Tenafly, Morristown, Hillside, Union, West Orange, Old Bridge Township, Paramus, Carteret, Fair Lawn, East Orange, Monroe Township, Kearny, Linden, Carlstadt |
| New Mexico | Sunland Park, Alamogordo, Gallup, Roswell, Rio Rancho, Mesquite, Carlsbad, South Valley, Espau00f1ola, Albuquerque, Santa Fe, Los Alamos, Farmington, University Park |
| New York | Goldens Bridge, Water Mill, North Bay Shore, Haverstraw, Springs, Woodbury, Sleepy Hollow, Greenville, Lake Success, Crompond, Muttontown, West Islip, Mineola, East Hills, Mount Kisco, West Point, North New Hyde Park, Brookville, Niagara Falls, Fishkill, Menands |
| North Carolina | Archdale, Ocean Isle Beach, Hampstead, Topsail Beach, Laurinburg, Leland, Sanford, Silver City, Pumpkin Center, Morrisville, Southern Pines, Cary, Beaufort |
| Ohio | Avon Lake, Devola, Solon, Brecksville, Beavercreek, Lincoln Village, Centerville, Mason, Shaker Heights, Olmsted Falls, Hunting Valley, Forest Park, Harrison |
| Oklahoma | Shawnee, Ponca City, Duncan, Sand Springs, Goldsby, Medicine Park, Midwest City, Broken Arrow, Tulsa, Oklahoma City, Norman, Moore, Newcastle |
| Pennsylvania | Horsham, Villanova, Saylorsburg, Blue Bell, Jamison, Lebanon, Middletown, Bryn Athyn, Stroudsburg, Pocono Pines, Spring House, Tobyhanna, Darby |
| Rhode Island | Woonsocket, Middletown, Portsmouth, Westerly, Cumberland, Newport, Pawtucket, East Greenwich, Smithfield, Providence, South Kingstown, Warwick, Lincoln, Johnston, Cranston |
| Tennessee | Franklin, Gatlinburg, Collierville, Spring Hill, Crossville, Louisville, Bartlett, Blountville, Germantown, La Vergne, Oak Hill, Clarksville, Pigeon Forge, Manchester |
| Texas | Four Corners, Converse, Cut and Shoot, Leander, Missouri City, Colleyville, Universal City, Boerne, Grand Prairie, Galveston, Duncanville, Cinco Ranch, Iowa Colony, Mission Bend, Katy, Channelview, Sugar Land |
| Utah | Riverton, Vernal, Mapleton, South Salt Lake, South Jordan, Herriman, Taylorsville, Pleasant Grove, West Jordan, Centerville, St. George, Holladay, Ogden, Washington, Peoa, West Valley City, Moab |
| Virginia | Rose Hill, Manassas, Arcola, East Highland Park, Falls Church, McLean, Bon Air, Lake Ridge, North Springfield, Gainesville, Short Pump, Great Falls, Merrifield, Oakton, Tysons, Highland Springs, Lincolnia |
| Washington | North Yelm, Grandview, Union Hill-Novelty Hill, Bothell, Mercer Island, Alderwood Manor, Port Hadlock-Irondale, Shoreline, Issaquah, East Renton Highlands, Redmond, Bellevue, Sammamish, Cascade-Fairwood, Camano Island, Burien, SeaTac |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Competitive Market Areas (CMA) list. If you are not sure who Expedia's CSM is, reach out to us and we will connect you with them.
Top Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Expedia, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Expedia.
For Expedia, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Expedia.
|
Expedia saw high brand interest in Louisiana especially in Prien, Saint Rose, West Monroe, Natchitoches and Eden Isle. Overall, these regions saw 94.96% more brand interest than the overall Louisiana region.
94.96
|
|
Expedia saw relatively higher brand interest in Alto, La Cienega, Gallup, Roswell and Artesia across New Mexico - specifically 83.62% more brand interest than the overall New Mexico region.
83.62
|
|
Expedia saw high brand interest in Hawaii especially in Aiea, Princeville, Koloa, Wailea-Makena, Napili-Honokowai, Kihei, Lihue and Holualoa. Overall, these regions saw 82.93% more brand interest than the overall Hawaii region.
82.93
|
|
Expedia saw high brand interest in New Jersey especially in Englewood Cliffs, Ridgefield Park, Woodcliff Lake, Township of Washington, Moonachie, South Orange, Spotswood and Lodi. Overall, these regions saw 79.15% more brand interest than the overall New Jersey region.
79.15
|
|
Expedia saw relatively higher brand interest in Orange Beach, Clanton, Daphne, Gulf Shores and Homewood across Alabama - specifically 74.52% more brand interest than the overall Alabama region.
74.52
|
|
Expedia saw high brand interest in these areas in Arizona: Saddlebrooke, Cave Creek, Sedona, Page, Green Valley, Village of Oak Creek, Queen Creek and Gold Canyon. Overall, these regions saw 71.36% more brand interest than the overall Arizona region.
71.36
|
|
Expedia saw high brand interest in Illinois especially in Hawthorn Woods, Rosemont, Gilberts, Winfield, River Grove, Lake Zurich, Lake Forest and Zion. Overall, these regions saw 68.5% more brand interest than the overall Illinois region.
68.5
|
|
Expedia saw high brand interest in these areas in Nevada: Goodsprings, Laughlin, Sun Valley, Kingsbury, Summerlin South, Elko, Pahrump and Paradise. Overall, these regions saw 67.37% more brand interest than the overall Nevada region.
67.37
|
|
Expedia saw 64.88% more brand interest in these areas (Iona, Garden City, Emmett, Eagle and Hailey) compared to the overall Idaho region.
64.88
|
|
For more extensive list of brand insights for Expedia and other brands, please connect with us to see how you can get started with BrandStack.
|
Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Expedia, we generated benchmarked insights across competitive brands in the Online Travel Agency vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Expedia, we generated benchmarked insights across competitive brands in the Online Travel Agency vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
|
The most competitive markets for Expedia, Booking.com, Priceline, Kayak and Orbitz in Ohio are - Avon Lake, Devola, Solon, Brecksville, Beavercreek, Lincoln Village, Centerville, Mason, Shaker Heights, Olmsted Falls, Hunting Valley, Forest Park and Harrison.
|
|
For Expedia, Booking.com, Priceline, Kayak and Orbitz, the most competitive markets in Mississippi are - Vicksburg, Columbus, Vancleave, Meridian, Hattiesburg, Olive Branch, Pearl, Ridgeland, Pascagoula, Jackson, Horn Lake, Oxford, Gulfport, Southaven and Canton.
|
|
Valley Park, Camdenton, Des Peres, Cape Girardeau, Town and Country, Hazelwood, Fort Leonard Wood, Springfield, Steelville, Woodson Terrace, University City, Maryland Heights and Bellefontaine Neighbors are the most competitive markets for Expedia, Booking.com, Priceline, Kayak and Orbitz in Missouri
|
|
Bullhead City, Carson City, Enterprise, Summerlin South, Spring Valley, Las Vegas, Goldfield, Henderson, Reno, Sunrise Manor, Paradise, North Las Vegas, Laughlin, Whitney, Mesquite and Fernley are the most competitive markets for Expedia, Booking.com, Priceline, Kayak and Orbitz in Nevada
|
|
For Expedia, Booking.com, Priceline, Kayak and Orbitz, the most competitive markets in New Hampshire are - Plaistow, Derry, Hudson, Windham, Milford, Londonderry, Salem, Exeter, Conway, Merrimack, Hanover, Hampton and Rochester.
|
|
Ridgefield Park, Ocean Township, Englewood Cliffs, Cliffside Park, Eatontown, Elizabeth, Plainsboro Center, East Brunswick, Woodbridge Township, Ridgefield, Roselle Park, Tenafly, Morristown, Hillside, Union, West Orange, Old Bridge Township, Paramus, Carteret, Fair Lawn, East Orange, Monroe Township, Kearny, Linden and Carlstadt are the most competitive markets for Expedia, Booking.com, Priceline, Kayak and Orbitz in New Jersey
|
|
The most competitive markets for Expedia, Booking.com, Priceline, Kayak and Orbitz in New Mexico are - Sunland Park, Alamogordo, Gallup, Roswell, Rio Rancho, Mesquite, Carlsbad, South Valley, Española, Albuquerque, Santa Fe, Los Alamos, Farmington and University Park.
|
|
For Expedia, Booking.com, Priceline, Kayak and Orbitz, the most competitive markets in New York are - Goldens Bridge, Water Mill, North Bay Shore, Haverstraw, Springs, Woodbury, Sleepy Hollow, Greenville, Lake Success, Crompond, Muttontown, West Islip, Mineola, East Hills, Mount Kisco, West Point, North New Hyde Park, Brookville, Niagara Falls, Fishkill and Menands.
|
|
The most competitive markets for Expedia, Booking.com, Priceline, Kayak and Orbitz in North Carolina are - Archdale, Ocean Isle Beach, Hampstead, Topsail Beach, Laurinburg, Leland, Sanford, Silver City, Pumpkin Center, Morrisville, Southern Pines, Cary and Beaufort.
|
|
For more extensive list of competitive insights for Expedia and other brands, please connect with us to see how you can get started with BrandStack.
|
Get Started With Your Digital Brand Transformation
Empower your makerting teams with actionable, measureable and insightful data