Expedia
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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Expedia, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
2 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
1 DMA
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
12 DMAs
|
|
Monitor & Maintain
|
All other markets
|
182 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
14 DMAs
|
Brand Insights
Brand Insights reveal Expedia’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Expedia shows stable performance with 1.6% average growth across 51 markets (13.7% avg brand interest), with positive growth in 24 of 51 markets
Expedia has 3 markets with high growth (>15%), 20 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 12 declining markets
Notable high-growth markets for Expedia include Arizona (+15.4% growth, 15.0% brand interest), Colorado (+20.0% growth, 12.0% brand interest), and Mississippi (+15.0% growth, 23.0% brand interest)
Expedia shows positive brand interest momentum in 24 markets, notably in Arizona (+2.0% brand interest), Colorado (+2.0% brand interest), Mississippi (+3.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Expedia, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Expedia, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Booking.com shows strong momentum with 5.4% average brand interest growth across key markets: Vermont (+11.9% growth, +5.0% brand interest), Iowa (+11.4% growth, +5.0% brand interest), and Michigan (+10.9% growth, +5.0% brand interest)
Booking.com captured additional brand interest in 27 markets, averaging +3.6% brand interest growth in key growth markets
Booking.com maintains market dominance with an average 48.0% brand interest across key markets: Alaska (43.0% brand interest, +2.4% growth), California (51.0% brand interest, +2.0% growth), and Connecticut (51.0% brand interest, +2.0% growth)
Booking.com dominates in 31 of 51 key battleground markets against Expedia, notably in Connecticut (11.0% vs 51.0% brand interest), Florida (16.0% vs 48.0% brand interest), and Illinois (12.0% vs 50.0% brand interest)
Investment Recommendations
Strategic recommendations for Expedia in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Memphis TN | 547,706 | 21.0% | +16.7% | -47.5% |
| Knoxville TN | 475,703 | 22.0% | +4.8% | -42.1% |
Emerging Market
Smaller markets showing strong growth potential
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greenwood-Greenville MS | 52,998 | 39.0% | +18.2% | +14.7% |
High Growth Priority
Large markets showing strong consistent growth
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 13.0% | +8.3% | -74.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 13.0% | +8.3% | -71.7% |
| Detroit MI | 1,646,663 | 12.0% | +9.1% | -74.5% |
| Denver CO | 1,523,659 | 12.0% | +9.1% | -75.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 12.0% | +9.1% | -73.3% |
| Charlotte NC | 1,124,890 | 18.0% | +20.0% | -56.1% |
| Baltimore MD | 977,058 | 19.0% | +11.8% | -54.8% |
| San Antonio TX | 900,609 | 15.0% | +15.4% | -65.1% |
Monitor & Maintain
All other markets
182
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 13.0% | -7.1% | -75.0% |
| Chicago IL | 3,081,097 | 11.0% | +0.0% | -78.0% |
| Houston TX | 2,266,381 | 14.0% | +7.7% | -72.0% |
| Boston MA-Manchester NH | 2,206,762 | 10.0% | -9.1% | -80.4% |
| Seattle-Tacoma WA | 1,798,974 | 11.0% | +22.2% | -81.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 9.0% | -80.4% | -81.3% |
| St. Louis MO | 1,066,886 | 14.0% | +7.7% | -65.9% |
| Indianapolis IN | 1,026,188 | 13.0% | +0.0% | -68.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 16.0% | +0.0% | -69.2% |
| Atlanta GA | 2,277,873 | 16.0% | +6.7% | -61.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 17.0% | +6.3% | -59.5% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 16.0% | +0.0% | -64.4% |
| Phoenix AZ | 1,818,040 | 15.0% | +7.1% | -69.4% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 15.0% | +7.1% | -66.7% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 17.0% | +6.3% | -62.2% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 18.0% | -5.3% | -62.5% |
Brand Insights
Brand Insights for Expedia in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Expedia shows challenging performance with -3.1% average growth across 203 markets (14.9% avg brand interest), with positive growth in 89 of 203 markets
Top performing markets for Expedia demonstrate exceptional results in Bluefield-Beckley-Oak Hill WV (+42.9% growth, 30.0% brand interest, +9.0% brand interest change), Bowling Green KY (+31.6% growth, 25.0% brand interest, +6.0% brand interest change), and Columbus GA (+30.0% growth, 26.0% brand interest, +6.0% brand interest change)
Expedia has 39 markets with high growth (>15%), 47 markets with moderate growth (5-15%), 48 stable markets (0-5%), and 69 declining markets
Notable high-growth markets for Expedia include Alexandria LA (+75.0% growth, 21.0% brand interest), Anchorage AK (+22.2% growth, 11.0% brand interest), and Beaumont-Port Arthur TX (+60.0% growth, 24.0% brand interest)
Expedia maintains strong brand interest positions in key markets: Bluefield-Beckley-Oak Hill WV (30.0% brand interest, +9.0% change), Greenwood-Greenville MS (39.0% brand interest, +6.0% change), and Macon GA (30.0% brand interest, +6.0% change)
Expedia shows positive brand interest momentum in 89 markets, notably in Alexandria LA (+9.0% brand interest), Anchorage AK (+2.0% brand interest), Beaumont-Port Arthur TX (+9.0% brand interest)
Expedia demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alexandria LA (+75.0% growth, +9.0% gain, 21.0% current brand interest), Beaumont-Port Arthur TX (+60.0% growth, +9.0% gain, 24.0% current brand interest), and Birmingham AL (+20.0% growth, +4.0% gain, 24.0% current brand interest)
Expedia successfully defends strong market positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 30.0% brand interest, +42.9% growth), Columbus GA (maintained 26.0% brand interest, +30.0% growth), and Greenwood-Greenville MS (maintained 39.0% brand interest, +18.2% growth)
Expedia maintains dominant market position with >35% brand interest in key markets: Greenwood-Greenville MS (39.0% brand interest, +18.2% change) and Meridian MS (36.0% brand interest, +5.9% change)
Expedia achieves significant brand interest gains in Alexandria LA (+9.0% brand interest growth, now at 21.0%) and Beaumont-Port Arthur TX (+9.0% brand interest growth, now at 24.0%)
Expedia shows accelerating brand interest growth in Alexandria LA (+75.0% growth, 21.0% brand interest) and Anchorage AK (+22.2% growth, 11.0% brand interest)
Expedia demonstrates emerging brand interest strength in Anchorage AK (+22.2% growth, 11.0% brand interest) and Bend OR (+45.5% growth, 16.0% brand interest)
Expedia maintains stable brand interest performance in mature markets: Lubbock TX (-4.5% decline, 21.0% brand interest) and Abilene-Sweetwater TX (+0.0% decline, 20.0% brand interest)
Expedia performance in major markets: Boston MA-Manchester NH (-9.1% decline, 10.0% brand interest, 2.6M TVHH), Kansas City MO (-15.4% decline, 11.0% brand interest, 1.0M TVHH), and Miami-Ft. Lauderdale FL (-5.3% decline, 18.0% brand interest, 1.7M TVHH)
Expedia shows positive brand interest growth in markets representing 45.9% of total TVHH coverage
Expedia shows challenging performance with -66.7% average growth across 209 markets (14.5% avg brand interest), with positive growth in 1 of 209 markets
Competitive Insights
Competitive Insights showcase how Expedia performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Expedia can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Expedia can focus its competitive strategy.
Booking.com leads category performance with 20.9% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+30.6%, 47.0% brand interest), Albany GA (+22.9%, 43.0% brand interest), and Amarillo TX (+16.7%, 49.0% brand interest)
In high-growth markets, Booking.com maintains an average brand interest of 56.8% with consistent performance across 31 markets
Booking.com shows strong momentum with 20.9% average brand interest growth across key markets: Minneapolis-St. Paul MN (+500.0% growth, +40.0% brand interest), Green Bay-Appleton WI (+433.3% growth, +39.0% brand interest), and Milwaukee WI (+422.2% growth, +38.0% brand interest)
Booking.com captured additional brand interest in 99 markets, averaging +9.3% brand interest growth in key growth markets
Expedia maintains market dominance with an average 36.0% brand interest across key markets: Greenwood-Greenville MS (39.0% brand interest, +18.2% growth), Albany GA (33.0% brand interest, +3.1% growth), and Meridian MS (36.0% brand interest, +5.9% growth)
Booking.com maintains market dominance with an average 49.5% brand interest across key markets: Abilene-Sweetwater TX (47.0% brand interest, +30.6% growth), Albany GA (43.0% brand interest, +22.9% growth), and Amarillo TX (49.0% brand interest, +16.7% growth)
Booking.com dominates in 128 of 203 key battleground markets against Expedia, notably in Albany-Schenectady-Troy NY (14.0% vs 48.0% brand interest), Bakersfield CA (17.0% vs 52.0% brand interest), and Bangor ME (10.0% vs 52.0% brand interest)
Expedia dominates in 100 of 178 key battleground markets against Priceline, notably in Bakersfield CA (17.0% vs 12.0% brand interest), Bangor ME (10.0% vs 17.0% brand interest), and Billings, MT (8.0% vs 18.0% brand interest)
Expedia dominates in 91 of 165 key battleground markets against Kayak, notably in Albany-Schenectady-Troy NY (14.0% vs 5.0% brand interest), Bakersfield CA (17.0% vs 3.0% brand interest), and Bangor ME (10.0% vs 4.0% brand interest)
Expedia dominates in 137 of 191 key battleground markets against Orbitz, notably in Bakersfield CA (17.0% vs 16.0% brand interest), Bangor ME (10.0% vs 17.0% brand interest), and Billings, MT (8.0% vs 18.0% brand interest)
Booking.com dominates in 133 of 198 key battleground markets against Priceline, notably in Anchorage AK (41.0% vs 21.0% brand interest), Beaumont-Port Arthur TX (46.0% vs 8.0% brand interest), and Bend OR (44.0% vs 25.0% brand interest)
Booking.com dominates in 127 of 169 key battleground markets against Kayak, notably in Anchorage AK (41.0% vs 7.0% brand interest), Beaumont-Port Arthur TX (46.0% vs 0.0% brand interest), and Bend OR (44.0% vs 6.0% brand interest)
Booking.com dominates in 174 of 207 key battleground markets against Orbitz, notably in Alexandria LA (52.0% vs 27.0% brand interest), Anchorage AK (41.0% vs 20.0% brand interest), and Beaumont-Port Arthur TX (46.0% vs 22.0% brand interest)
Kayak dominates in 87 of 169 key battleground markets against Priceline, notably in Albany-Schenectady-Troy NY (17.0% vs 5.0% brand interest), Albuquerque-Santa Fe NM (12.0% vs 5.0% brand interest), and Baltimore MD (16.0% vs 4.0% brand interest)
Priceline dominates in 120 of 184 key battleground markets against Orbitz, notably in Abilene-Sweetwater TX (1.0% vs 32.0% brand interest), Albany GA (6.0% vs 18.0% brand interest), and Albuquerque-Santa Fe NM (12.0% vs 20.0% brand interest)
Kayak dominates in 98 of 169 key battleground markets against Orbitz, notably in Amarillo TX (0.0% vs 19.0% brand interest), Atlanta GA (3.0% vs 23.0% brand interest), and Bakersfield CA (3.0% vs 16.0% brand interest)