Expedia
Integrate Expedia's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Expedia, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
3 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
3 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
4 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
7 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
3 DMAs
|
|
Monitor & Maintain
|
All other markets
|
191 DMAs
50 States
|
Brand Insights
Brand Insights reveal Expedia’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Expedia shows challenging performance with -68.4% average growth across 51 markets (13.5% avg brand interest), with positive growth in 0 of 51 markets
Expedia has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
Expedia shows stable performance with 4.9% average growth across 51 markets (13.5% avg brand interest), with positive growth in 28 of 51 markets
Expedia has 8 markets with high growth (>15%), 20 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 10 declining markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Expedia, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Expedia, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Orbitz demonstrates category dominance with 351.8% average brand interest growth, showing exceptional performance in Alabama (+450.0%, 22.0% brand interest), Alaska (+200.0%, 21.0% brand interest), and Arizona (+425.0%, 21.0% brand interest)
In high-growth markets, Orbitz maintains an average brand interest of 20.0% with consistent performance across 51 markets
Booking.com shows strong momentum with 235.5% average brand interest growth across key markets: Idaho (+433.3% growth, +39.0% brand interest), Minnesota (+411.1% growth, +37.0% brand interest), and Washington (+409.1% growth, +45.0% brand interest)
Booking.com captured additional brand interest in 51 markets, averaging +31.0% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Expedia in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 20.0% | -48.7% | +5.3% |
| Birmingham AL | 674,274 | 20.0% | -50.0% | +0.0% |
| Knoxville TN | 492,492 | 21.0% | -47.5% | -4.6% |
Emerging Market
Smaller markets showing strong growth potential
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| La Crosse-Eau Claire WI | 199,505 | 48.0% | +11.6% | +585.7% |
| Wausau-Rhinelander WI | 166,302 | 45.0% | +246.2% | +400.0% |
| Bend OR | 80,362 | 11.0% | +10.0% | +10.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Richmond-Petersburg VA | 535,207 | 15.0% | +7.1% | +25.0% |
| Honolulu HI | 426,184 | 14.0% | +7.7% | +16.7% |
| Green Bay-Appleton WI | 414,647 | 47.0% | +370.0% | +487.5% |
| Madison WI | 400,136 | 44.0% | +266.7% | +450.0% |
High Growth Priority
Large markets showing strong consistent growth
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 16.0% | -68.6% | +23.1% |
| Minneapolis-St. Paul MN | 1,618,742 | 46.0% | +2.2% | +557.1% |
| Pittsburgh PA | 1,033,947 | 14.0% | -66.7% | +16.7% |
| Kansas City MO | 897,204 | 13.0% | -69.1% | +18.2% |
| Milwaukee WI | 792,176 | 44.0% | +340.0% | +388.9% |
| Jacksonville FL | 695,710 | 16.0% | -56.8% | +23.1% |
| Harrisburg-Lancaster-Lebanon-York PA | 679,642 | 15.0% | -64.3% | +15.4% |
Maintain & Optimize
Stable markets with consistent performance
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 13.0% | +0.0% | +0.0% |
| Lexington KY | 449,592 | 18.0% | +0.0% | +0.0% |
| Casper-Riverton WY | 49,623 | 12.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
191
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 14.0% | -71.4% | +0.0% |
| Chicago IL | 3,189,842 | 11.0% | -76.6% | +10.0% |
| Philadelphia PA | 2,735,885 | 12.0% | -75.0% | -7.7% |
| Dallas-Ft. Worth TX | 2,676,555 | 12.0% | -72.7% | +9.1% |
| Atlanta GA | 2,358,268 | 15.0% | -63.4% | -6.3% |
| Houston TX | 2,346,370 | 13.0% | -73.5% | +0.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 16.0% | -61.9% | +0.0% |
| Boston MA-Manchester NH | 2,284,647 | 11.0% | -77.1% | +0.0% |
Brand Insights
Brand Insights for Expedia in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Expedia shows challenging performance with -53.7% average growth across 207 markets (15.9% avg brand interest), with positive growth in 9 of 207 markets
Top performing markets for Expedia demonstrate exceptional results in Green Bay-Appleton WI (+370.0% growth, 47.0% brand interest, +37.0% brand interest change), Milwaukee WI (+340.0% growth, 44.0% brand interest, +34.0% brand interest change), and Madison WI (+266.7% growth, 44.0% brand interest, +32.0% brand interest change)
Expedia has 4 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 4 stable markets (0-5%), and 195 declining markets
Notable high-growth markets for Expedia include Green Bay-Appleton WI (+370.0% growth, 47.0% brand interest), Madison WI (+266.7% growth, 44.0% brand interest), and Milwaukee WI (+340.0% growth, 44.0% brand interest)
Expedia maintains strong brand interest positions in key markets: Albany GA (32.0% brand interest, -2.0% change), Greenwood-Greenville MS (33.0% brand interest, -9.0% change), and Meridian MS (34.0% brand interest, -13.0% change)
Expedia shows positive brand interest momentum in 9 markets, notably in Green Bay-Appleton WI (+37.0% brand interest), Madison WI (+32.0% brand interest), Milwaukee WI (+34.0% brand interest)
Expedia demonstrates strong market momentum with combined growth and brand interest gains in key markets: Green Bay-Appleton WI (+370.0% growth, +37.0% gain, 47.0% current brand interest), Madison WI (+266.7% growth, +32.0% gain, 44.0% current brand interest), and Milwaukee WI (+340.0% growth, +34.0% gain, 44.0% current brand interest)
Expedia successfully defends strong market positions while maintaining brand interest growth in Green Bay-Appleton WI (maintained 47.0% brand interest, +370.0% growth), Madison WI (maintained 44.0% brand interest, +266.7% growth), and Milwaukee WI (maintained 44.0% brand interest, +340.0% growth)
Expedia maintains dominant market position with >35% brand interest in key markets: Green Bay-Appleton WI (47.0% brand interest, +370.0% change) and Madison WI (44.0% brand interest, +266.7% change)
Expedia achieves significant brand interest gains in Green Bay-Appleton WI (+37.0% brand interest growth, now at 47.0%) and Madison WI (+32.0% brand interest growth, now at 44.0%)
Expedia shows accelerating brand interest growth in Green Bay-Appleton WI (+370.0% growth, 47.0% brand interest) and Madison WI (+266.7% growth, 44.0% brand interest)
Expedia maintains stable brand interest performance in mature markets: Duluth MN-Superior WI (+0.0% decline, 45.0% brand interest) and Minneapolis-St. Paul MN (+2.2% growth, 46.0% brand interest)
Expedia faces growth challenges in historically strong markets: Albany GA (-5.9% decline, 32.0% brand interest) and Florence-Myrtle Beach SC (-33.3% decline, 26.0% brand interest)
Expedia performance in major markets: Atlanta GA (-63.4% decline, 15.0% brand interest, 2.7M TVHH), Baltimore MD (-57.5% decline, 17.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-77.1% decline, 11.0% brand interest, 2.6M TVHH)
Expedia shows positive brand interest growth in markets representing 4.5% of total TVHH coverage
Expedia shows strong performance with 22.2% average growth across 205 markets (16.1% avg brand interest), with positive growth in 110 of 205 markets
Competitive Insights
Competitive Insights showcase how Expedia performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Expedia can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Expedia can focus its competitive strategy.
Orbitz shows market leadership with 348.0% average brand interest growth and notable strength in Albany-Schenectady-Troy NY (+325.0%, 17.0% brand interest), Albuquerque-Santa Fe NM (+425.0%, 21.0% brand interest), and Anchorage AK (+185.7%, 20.0% brand interest)
In high-growth markets, Orbitz maintains an average brand interest of 21.0% with consistent performance across 149 markets
Booking.com shows strong momentum with 191.2% average brand interest growth across key markets: Sioux City IA (+642.9% growth, +45.0% brand interest), Rochester MN-Mason City IA-Austin MN (+537.5% growth, +43.0% brand interest), and Boise ID (+525.0% growth, +42.0% brand interest)
Booking.com captured additional brand interest in 187 markets, averaging +28.6% brand interest growth in key growth markets
Orbitz shows strong momentum with 348.0% average brand interest growth across key markets: Beaumont-Port Arthur TX (+950.0% growth, +19.0% brand interest), Memphis TN (+900.0% growth, +27.0% brand interest), and Augusta GA (+833.3% growth, +25.0% brand interest)
Orbitz captured additional brand interest in 151 markets, averaging +16.2% brand interest growth in key growth markets
Expedia maintains market dominance with an average 45.7% brand interest across key markets: Green Bay-Appleton WI (47.0% brand interest, +370.0% growth), Madison WI (44.0% brand interest, +266.7% growth), and Milwaukee WI (44.0% brand interest, +340.0% growth)
Booking.com maintains market dominance with an average 45.1% brand interest across key markets: Abilene-Sweetwater TX (36.0% brand interest, +140.0% growth), Albany GA (35.0% brand interest, +16.7% growth), and Albany-Schenectady-Troy NY (45.0% brand interest, +181.2% growth)
Booking.com dominates in 192 of 200 key battleground markets against Expedia, notably in Abilene-Sweetwater TX (20.0% vs 36.0% brand interest), Albany GA (32.0% vs 35.0% brand interest), and Albany-Schenectady-Troy NY (15.0% vs 45.0% brand interest)
Priceline dominates in 147 of 199 key battleground markets against Expedia, notably in Abilene-Sweetwater TX (20.0% vs 11.0% brand interest), Albany GA (32.0% vs 9.0% brand interest), and Albany-Schenectady-Troy NY (15.0% vs 18.0% brand interest)
Expedia dominates in 119 of 193 key battleground markets against Kayak, notably in Abilene-Sweetwater TX (20.0% vs 0.0% brand interest), Albany GA (32.0% vs 0.0% brand interest), and Albany-Schenectady-Troy NY (15.0% vs 5.0% brand interest)
Orbitz dominates in 157 of 165 key battleground markets against Expedia, notably in Albany-Schenectady-Troy NY (15.0% vs 17.0% brand interest), Albuquerque-Santa Fe NM (14.0% vs 21.0% brand interest), and Anchorage AK (9.0% vs 20.0% brand interest)
Booking.com dominates in 192 of 201 key battleground markets against Priceline, notably in Green Bay-Appleton WI (9.0% vs 19.0% brand interest), Honolulu HI (40.0% vs 20.0% brand interest), and Madison WI (11.0% vs 16.0% brand interest)
Booking.com dominates in 183 of 194 key battleground markets against Kayak, notably in Green Bay-Appleton WI (9.0% vs 19.0% brand interest), Honolulu HI (40.0% vs 6.0% brand interest), and Madison WI (11.0% vs 23.0% brand interest)
Orbitz dominates in 121 of 166 key battleground markets against Booking.com, notably in Green Bay-Appleton WI (9.0% vs 6.0% brand interest), Honolulu HI (40.0% vs 20.0% brand interest), and Madison WI (11.0% vs 6.0% brand interest)
Priceline dominates in 173 of 195 key battleground markets against Kayak, notably in Abilene-Sweetwater TX (11.0% vs 0.0% brand interest), Albany GA (9.0% vs 0.0% brand interest), and Albuquerque-Santa Fe NM (16.0% vs 5.0% brand interest)