Budget
Integrate Budget's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Budget, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
42 DMAs
14 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
68 DMAs
8 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
17 DMAs
6 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
83 DMAs
22 States
|
Brand Insights
Brand Insights reveal Budget’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Budget shows stable performance with 2.8% average growth across 51 markets (16.2% avg brand interest), with positive growth in 27 of 51 markets
Budget has 2 markets with high growth (>15%), 25 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 9 declining markets
Notable high-growth markets for Budget include New Hampshire (+15.4% growth, 15.0% brand interest) and South Carolina (+18.8% growth, 19.0% brand interest)
In small markets, Budget shows modest growth with notable brand interest: New Hampshire (+15.4% growth, 15.0% brand interest) and South Carolina (+18.8% growth, 19.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Budget, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Budget, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Alamo demonstrates category leadership at state level with 30.3% average brand interest growth, showing exceptional performance in Alabama (+50.0%, 6.0% brand interest), Alaska (+42.9%, 10.0% brand interest), and California (+60.0%, 8.0% brand interest)
In high-growth state markets, Alamo maintains an average brand interest of 8.9% with consistent performance across 35 markets
Alamo shows strong momentum with 30.3% average brand interest growth across key state markets: West Virginia (+87.5% growth, +7.0% brand interest), Mississippi (+75.0% growth, +3.0% brand interest), and California (+60.0% growth, +3.0% brand interest)
Alamo captured additional brand interest in 45 state markets, averaging +2.2% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Budget in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 14.0% | +7.7% | +0.0% |
| Chicago IL | 3,081,097 | 16.0% | +6.7% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 16.0% | +6.7% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 14.0% | +7.7% | +0.0% |
| Phoenix AZ | 1,818,040 | 18.0% | +5.9% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 16.0% | +6.7% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 21.0% | +5.0% | +5.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 19.0% | +5.6% | +5.6% |
High Growth Priority
Large markets showing strong consistent growth
68
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 16.0% | +6.7% | +14.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 13.0% | +8.3% | +8.3% |
| Detroit MI | 1,646,663 | 16.0% | +6.7% | +6.7% |
| Denver CO | 1,523,659 | 19.0% | +11.8% | +0.0% |
| Charlotte NC | 1,124,890 | 19.0% | +11.8% | +11.8% |
| Indianapolis IN | 1,026,188 | 17.0% | +13.3% | -5.6% |
| San Antonio TX | 900,609 | 13.0% | +8.3% | +8.3% |
| Hartford & New Haven CT | 862,036 | 15.0% | +15.4% | +7.1% |
Maintain & Optimize
Stable markets with consistent performance
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 15.0% | +0.0% | +0.0% |
| Atlanta GA | 2,277,873 | 12.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 14.0% | +0.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 20.0% | +5.3% | -4.8% |
| Louisville KY | 612,910 | 21.0% | +0.0% | +0.0% |
| Albuquerque-Santa Fe NM | 612,638 | 18.0% | +0.0% | +0.0% |
| Tulsa OK | 462,154 | 19.0% | +5.6% | -5.0% |
| Rochester NY | 370,481 | 20.0% | +5.3% | -4.8% |
Turnaround Priority
Markets requiring immediate attention / improvement
83
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 15.0% | +0.0% | -11.8% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 19.0% | +0.0% | -5.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 19.0% | +5.6% | -9.5% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 18.0% | -5.3% | -10.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 15.0% | +0.0% | -6.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 15.0% | +0.0% | -11.8% |
| Pittsburgh PA | 998,699 | 14.0% | +0.0% | -6.7% |
| Baltimore MD | 977,058 | 18.0% | +5.9% | -5.3% |
Brand Insights
Brand Insights for Budget in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Budget shows strong performance with 17.0% average growth across 209 markets (14.9% avg brand interest), with positive growth in 106 of 209 markets
Top performing markets for Budget demonstrate exceptional results in Bowling Green KY (+566.7% growth, 20.0% brand interest, +17.0% change), Utica NY (+122.2% growth, 20.0% brand interest, +11.0% change), and Helena MT (+100.0% growth, 28.0% brand interest, +14.0% change)
Budget has 45 markets with high growth (>15%), 61 markets with moderate growth (5-15%), 44 stable markets (0-5%), and 59 declining markets
Notable high-growth markets for Budget include Alexandria LA (+23.1% growth, 16.0% brand interest), Binghamton NY (+55.6% growth, 14.0% brand interest), and Bowling Green KY (+566.7% growth, 20.0% brand interest)
Budget demonstrates strong market momentum with combined growth and brand interest gains in key markets: Charleston SC (+23.5% growth, +4.0% gain, 21.0% current brand interest), Grand Junction-Montrose CO (+20.0% growth, +4.0% gain, 24.0% current brand interest), and Helena MT (+100.0% growth, +14.0% gain, 28.0% current brand interest)
Budget successfully defends strong market positions while maintaining brand interest growth in Charleston SC (maintained 21.0% brand interest, +23.5% growth), Florence-Myrtle Beach SC (maintained 21.0% brand interest, +16.7% growth), and Grand Junction-Montrose CO (maintained 24.0% brand interest, +20.0% growth)
In large markets, Budget shows strong growth with notable brand interest: Hartford & New Haven CT (+15.4% growth, 15.0% brand interest) and Atlanta GA (+0.0% growth, 12.0% brand interest)
In medium markets, Budget shows modest growth with notable brand interest: Grand Rapids-Kalamazoo-Battle Creek MI (+18.8% growth, 19.0% brand interest) and Harrisburg-Lancaster-Lebanon-York PA (+21.4% growth, 17.0% brand interest)
Budget maintains consistent performance with steady growth and stable brand interest across 29% of markets, exemplified by Albany GA (+7.1% growth, +1.0% brand interest), Baltimore MD (+5.9% growth, +1.0% brand interest), and Bangor ME (+5.9% growth, +1.0% brand interest)
Budget achieves significant brand interest gains in Alexandria LA (+3.0% brand interest growth, now at 16.0%), Bowling Green KY (+17.0% brand interest growth, now at 20.0%), and Charleston SC (+4.0% brand interest growth, now at 21.0%)
Budget shows accelerating brand interest growth in Alexandria LA (+23.1% growth, 16.0% brand interest) and Binghamton NY (+55.6% growth, 14.0% brand interest)
Budget demonstrates emerging brand interest strength in Alexandria LA (+23.1% growth, 16.0% brand interest) and Binghamton NY (+55.6% growth, 14.0% brand interest)
Budget maintains stable brand interest performance in mature markets: Missoula MT (-4.8% growth, 20.0% brand interest) and Rochester MN-Mason City IA-Austin MN (-4.5% growth, 21.0% brand interest)
Budget performance in major markets: Cleveland-Akron (Canton) OH (-5.3% growth, 18.0% brand interest, 1.6M TVHH), Columbus OH (-5.0% growth, 19.0% brand interest, 1.0M TVHH), and Hartford & New Haven CT (+15.4% growth, 15.0% brand interest, 1.0M TVHH)
Budget shows positive brand interest growth in markets representing 58.0% of total TVHH coverage
Budget maintains strong brand interest positions (>30% share) in key markets: Anchorage AK (21.0% brand interest, -2.0% change), Bend OR (22.0% brand interest, -2.0% change), and Fairbanks AK (21.0% brand interest, -7.0% change)
Competitive Insights
Competitive Insights showcase how Budget performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Budget can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Budget can focus its competitive strategy.
Alamo demonstrates category leadership at dma level with 48.3% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+200.0%, 33.0% brand interest), Albany GA (+700.0%, 8.0% brand interest), and Albuquerque-Santa Fe NM (+28.6%, 9.0% brand interest)
In high-growth dma markets, Alamo maintains an average brand interest of 8.9% with consistent performance across 119 markets
Budget shows strong momentum with 17.0% average brand interest growth across key dma markets: Joplin MO-Pittsburg KS (+900.0% growth, +9.0% brand interest), Great Falls MT (+800.0% growth, +16.0% brand interest), and Bowling Green KY (+566.7% growth, +17.0% brand interest)
Budget captured additional brand interest in 104 dma markets, averaging +3.3% brand interest growth in key growth dma
Alamo shows strong momentum with 48.3% average brand interest growth across key dma markets: Duluth MN-Superior WI (+900.0% growth, +9.0% brand interest), Albany GA (+700.0% growth, +7.0% brand interest), and Columbus-Tupelo-West Point MS (+700.0% growth, +7.0% brand interest)
Alamo captured additional brand interest in 138 dma markets, averaging +3.2% brand interest growth in key growth dma
Avis shows strong momentum with 16.1% average brand interest growth across key dma markets: Sioux City IA (+800.0% growth, +16.0% brand interest), Wheeling WV-Steubenville OH (+700.0% growth, +14.0% brand interest), and St. Joseph MO (+140.9% growth, +31.0% brand interest)
Avis captured additional brand interest in 107 dma markets, averaging +3.9% brand interest growth in key growth dma
In direct competition, Alamo outperforms Budget with 9.6 percentage point brand interest advantage across 202 shared markets: Amarillo TX (gap: 8.0% brand interest, 12.0% growth), Beaumont-Port Arthur TX (gap: 7.0% brand interest, 4.6% growth), and Bowling Green KY (gap: 20.0% brand interest, 666.7% growth)
In select markets, Avis outperforms Budget despite weaker overall growth (+16.1% vs +17.0% overall): Amarillo TX (Avis leads: 26.0% share, +30.0% growth vs Budget: 14.0%, -26.3%)
In select markets, Enterprise outperforms Alamo despite weaker overall growth (-4.6% vs +48.3% overall): Beaumont-Port Arthur TX (Enterprise leads: 42.0% share, +5.0% growth vs Alamo: 4.0%, -20.0%)
In select markets, Budget outperforms Alamo despite weaker overall growth (+17.0% vs +48.3% overall): Bowling Green KY (Budget leads: 20.0% share, +566.7% growth vs Alamo: 0.0%, -100.0%)
In select markets, Hertz outperforms Alamo despite weaker overall growth (+1.9% vs +48.3% overall): Beaumont-Port Arthur TX (Hertz leads: 27.0% share, +8.0% growth vs Alamo: 4.0%, -20.0%)
In select markets, Avis outperforms Alamo despite weaker overall growth (+16.1% vs +48.3% overall): Amarillo TX (Avis leads: 26.0% share, +30.0% growth vs Alamo: 6.0%, -14.3%)
In select markets, Enterprise outperforms Avis despite weaker overall growth (-4.6% vs +16.1% overall): Atlanta GA (Enterprise leads: 23.0% share, +4.5% growth vs Avis: 21.0%, -8.7%)
In select markets, Hertz outperforms Avis despite weaker overall growth (+1.9% vs +16.1% overall): Beaumont-Port Arthur TX (Hertz leads: 27.0% share, +8.0% growth vs Avis: 16.0%, -5.9%)