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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Chase, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
87 DMAs
18 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
9 DMAs
3 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
30 DMAs
10 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
85 DMAs
19 States
|
Brand Insights
Brand Insights reveal Chase’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Chase shows challenging performance with -0.3% average growth across 51 markets (44.3% avg brand interest), with positive growth in 17 of 51 markets
Chase has 0 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 23 stable markets (0-5%), and 23 declining markets
Chase successfully defends strong market positions while maintaining brand interest growth in Alabama (maintained 36.0% brand interest, +2.9% growth), Connecticut (maintained 40.0% brand interest, +2.6% growth), and Delaware (maintained 39.0% brand interest, +2.6% growth)
Chase maintains dominant market position with >35% brand interest in key markets: Hawaii (61.0% brand interest, 1.6% decline), Vermont (56.0% brand interest, 1.8% decline), and Alabama (36.0% brand interest, +2.9% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Consumer Banking industry.
For Chase, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Chase, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Wells Fargo demonstrates category leadership at state level with 3.7% average brand interest growth, showing exceptional performance in Maryland (+21.7%, 28.0% brand interest), New Hampshire (+22.2%, 11.0% brand interest), and Ohio (+22.2%, 11.0% brand interest)
In high-growth state markets, Wells Fargo maintains an average brand interest of 17.2% with consistent performance across 4 markets
In direct competition, Wells Fargo outperforms Bank of America with 18.8 percentage point brand interest advantage across 51 shared markets: Alabama (gap: 38.0% brand interest, 1.9% growth), Arizona (gap: 12.0% brand interest, 7.6% growth), and Delaware (gap: 3.0% brand interest, 9.4% growth)
In select markets, Bank of America outperforms Wells Fargo despite weaker overall growth (+2.4% vs +3.7% overall): Arizona (Bank of America: +4.8% growth vs Wells Fargo: -2.9% growth) and Delaware (Bank of America: +3.6% growth vs Wells Fargo: -5.9% growth)
Investment Recommendations
Strategic recommendations for Chase in the Consumer Banking category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
87
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 61.0% | +3.4% | +5.2% |
| Los Angeles CA | 4,962,377 | 45.0% | +4.7% | +7.1% |
| Houston TX | 2,266,381 | 47.0% | +0.0% | +6.8% |
| Boston MA-Manchester NH | 2,206,762 | 39.0% | +0.0% | +11.4% |
| Phoenix AZ | 1,818,040 | 45.0% | +0.0% | +7.1% |
| Seattle-Tacoma WA | 1,798,974 | 45.0% | +0.0% | +7.1% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 41.0% | +2.5% | +13.9% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 38.0% | +0.0% | +5.6% |
High Growth Priority
Large markets showing strong consistent growth
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 27.0% | +8.0% | +17.4% |
| Birmingham AL | 651,287 | 33.0% | +10.0% | +3.1% |
| Des Moines-Ames IA | 401,464 | 29.0% | +7.4% | +20.8% |
| Rapid City SD | 89,726 | 32.0% | +10.3% | +28.0% |
| Charlottesville VA | 83,258 | 32.0% | +6.7% | +18.5% |
| Great Falls MT | 55,922 | 27.0% | +12.5% | +12.5% |
| Greenwood-Greenville MS | 52,998 | 58.0% | +7.4% | +11.5% |
| Mankato MN | 47,507 | 23.0% | +9.5% | +9.5% |
Maintain & Optimize
Stable markets with consistent performance
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 71.0% | +0.0% | +2.9% |
| Dallas-Ft. Worth TX | 2,585,309 | 47.0% | +0.0% | +2.2% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 45.0% | +2.3% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 37.0% | +2.8% | +2.8% |
| Minneapolis-St. Paul MN | 1,563,558 | 24.0% | +0.0% | +4.4% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 76.0% | +0.0% | +0.0% |
| Salt Lake City UT | 975,902 | 48.0% | +0.0% | +4.4% |
| Columbus OH | 865,632 | 78.0% | +0.0% | +1.3% |
Turnaround Priority
Markets requiring immediate attention / improvement
85
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 32.0% | -3.0% | +3.2% |
| Atlanta GA | 2,277,873 | 30.0% | -3.2% | +3.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 34.0% | -5.6% | -2.9% |
| Detroit MI | 1,646,663 | 64.0% | -3.0% | -3.0% |
| Denver CO | 1,523,659 | 49.0% | -3.9% | +2.1% |
| St. Louis MO | 1,066,886 | 42.0% | -6.7% | -2.3% |
| Indianapolis IN | 1,026,188 | 75.0% | -3.9% | -3.9% |
| Pittsburgh PA | 998,699 | 60.0% | -3.2% | +1.7% |
Brand Insights
Brand Insights for Chase in the Consumer Banking category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Chase shows challenging performance with -0.7% average growth across 210 markets (44.9% avg brand interest), with positive growth in 64 of 210 markets
Top performing markets for Chase demonstrate exceptional results in Fairbanks AK (+17.6% growth, 20.0% brand interest, +3.0% change), Great Falls MT (+12.5% growth, 27.0% brand interest, +3.0% change), and Rapid City SD (+10.3% growth, 32.0% brand interest, +3.0% change)
Chase has 2 markets with high growth (>15%), 19 markets with moderate growth (5-15%), 87 stable markets (0-5%), and 102 declining markets
Notable high-growth markets for Chase include Fairbanks AK (+17.6% growth, 20.0% brand interest) and Glendive MT (+100.0% growth, 5.0% brand interest)
Chase successfully defends strong market positions while maintaining brand interest growth in Biloxi-Gulfport MS (maintained 41.0% brand interest, +2.5% growth), Bowling Green KY (maintained 65.0% brand interest, +1.6% growth), and Charleston SC (maintained 29.0% brand interest, +3.6% growth)
In medium markets, Chase shows modest growth with moderate brand interest: Albuquerque-Santa Fe NM (+0.0% growth, 26.0% brand interest) and Austin TX (+0.0% growth, 49.0% brand interest)
Chase achieves significant brand interest gains in Fairbanks AK (+3.0% brand interest growth, now at 20.0%), Zanesville OH (+3.0% brand interest growth, now at 79.0%), and Binghamton NY (+3.0% brand interest growth, now at 62.0%)
Chase shows accelerating brand interest growth in Fairbanks AK (+17.6% growth, 20.0% brand interest) and Glendive MT (+100.0% growth, 5.0% brand interest)
Chase maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-1.9% growth, 53.0% brand interest) and Amarillo TX (-2.6% growth, 38.0% brand interest)
Chase faces growth challenges in historically strong markets: Albany GA (-10.8% growth, 33.0% brand interest) and Albany-Schenectady-Troy NY (-1.9% growth, 53.0% brand interest)
Chase performance in major markets: Atlanta GA (-3.2% growth, 30.0% brand interest, 2.7M TVHH), Baltimore MD (-3.1% growth, 31.0% brand interest, 1.1M TVHH), and Denver CO (-3.9% growth, 49.0% brand interest, 1.8M TVHH)
Chase shows positive brand interest growth in markets representing 33.1% of total TVHH coverage
Chase maintains strong brand interest positions (>30% share) in key markets: Albany GA (33.0% brand interest, -4.0% change), Albany-Schenectady-Troy NY (53.0% brand interest, -1.0% change), and Alexandria LA (70.0% brand interest, -6.0% change)
Chase achieves significant brand interest gains in Fairbanks AK (+3.0% brand interest), Glendive MT (+5.0% brand interest), and Biloxi-Gulfport MS (+1.0% brand interest)
Chase maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (53.0% brand interest, 1.9% decline), Burlington VT-Plattsburgh NY (53.0% brand interest, 1.9% decline), and Cincinnati OH (70.0% brand interest, 1.4% decline)
Chase shows stable performance with 4.4% average growth across 210 markets (44.9% avg brand interest), with positive growth in 136 of 210 markets
Competitive Insights
Competitive Insights showcase how Chase performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Chase can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Chase can focus its competitive strategy.
Wells Fargo demonstrates category leadership at dma level with 3.8% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+18.2%, 13.0% brand interest), Alexandria LA (+33.3%, 16.0% brand interest), and Alpena MI (+100.0%, 1.0% brand interest)
In high-growth dma markets, Wells Fargo maintains an average brand interest of 16.3% with consistent performance across 21 markets
In direct competition, Wells Fargo outperforms Bank of America with 16.5 percentage point brand interest advantage across 209 shared markets: Bakersfield CA (gap: 6.0% brand interest, 0.6% growth), Billings, MT (gap: 18.0% brand interest, 66.7% growth), and Biloxi-Gulfport MS (gap: 23.0% brand interest, 2.4% growth)
In select markets, Bank of America outperforms Wells Fargo despite weaker overall growth (+3.2% vs +3.8% overall): Billings, MT (Bank of America: +56.2% growth vs Wells Fargo: -10.4% growth) and Boise ID (Bank of America: +6.2% growth vs Wells Fargo: -2.5% growth)
In select markets, Chase outperforms Wells Fargo despite weaker overall growth (-0.7% vs +3.8% overall): Bakersfield CA (Chase leads: 40.0% share, +5.3% growth vs Wells Fargo: 33.0%, -2.9%), Biloxi-Gulfport MS (Chase: +2.5% growth vs Wells Fargo: -2.4% growth), and Binghamton NY (Chase leads: 62.0% share, +5.1% growth vs Wells Fargo: 14.0%, -17.6%)
In select markets, Chase outperforms Bank of America despite weaker overall growth (-0.7% vs +3.2% overall): Bakersfield CA (Chase leads: 40.0% share, +5.3% growth vs Bank of America: 27.0%, -3.6%)
Wells Fargo successfully defends market leadership positions while maintaining brand interest growth in Elmira NY (maintained 22.0% brand interest, +37.5% growth), Peoria-Bloomington IL (maintained 21.0% brand interest, +16.7% growth), and St. Joseph MO (maintained 26.0% brand interest, +36.8% growth)
Bank of America successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 28.0% brand interest, +16.7% growth), Billings, MT (maintained 25.0% brand interest, +56.2% growth), and Flint-Saginaw-Bay City MI (maintained 21.0% brand interest, +16.7% growth)
Chase successfully defends market leadership positions while maintaining brand interest growth in Biloxi-Gulfport MS (maintained 41.0% brand interest, +2.5% growth), Bowling Green KY (maintained 65.0% brand interest, +1.6% growth), and Charleston SC (maintained 29.0% brand interest, +3.6% growth)
Wells Fargo maintains strong brand interest position in key markets: Washington DC (Hagerstown MD) (30.0% brand interest, +15.4% growth), Las Vegas NV (36.0% brand interest, +2.9% growth), and Minneapolis-St. Paul MN (67.0% brand interest, +1.5% growth)
Bank of America maintains strong brand interest position in key markets: Baltimore MD (43.0% brand interest, +2.4% growth), Detroit MI (30.0% brand interest, +3.5% growth), and San Antonio TX (27.0% brand interest, +3.9% growth)
Chase maintains strong brand interest position in key markets: Jacksonville FL (35.0% brand interest, +2.9% growth), Kansas City MO (46.0% brand interest, +2.2% growth), and Los Angeles CA (45.0% brand interest, +4.7% growth)
Chase dominates head-to-head competition against Bank of America in 148 of 163 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (47.0% vs 28.0% brand interest), Albany-Schenectady-Troy NY (53.0% vs 34.0% brand interest), and Bakersfield CA (40.0% vs 27.0% brand interest)
Key battleground markets show Wells Fargo leading Bank of America in 36 of 72 competitive territories with significant performance differences: Bakersfield CA (33.0% vs 27.0%), Fresno-Visalia CA (34.0% vs 30.0%), and Monterey-Salinas CA (32.0% vs 27.0%)
Chase demonstrates competitive strength with 104 high brand interest dma markets and 1 high-growth dma market, notably in Zanesville OH (79.0% brand interest, +4.0% growth), Lima OH (80.0% brand interest, 1.2% decline), and Columbus OH (78.0% brand interest, +0.0% growth)
Wells Fargo demonstrates competitive strength with 95 high brand interest dma markets and 19 high-growth dma markets, notably in Minneapolis-St. Paul MN (67.0% brand interest, +1.5% growth), Presque Isle ME (16.0% brand interest, +100.0% growth), and Duluth MN-Superior WI (66.0% brand interest, +0.0% growth)