Chase
Integrate Chase's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Chase, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
16 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
9 DMAs
9 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
14 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
10 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
3 DMAs
3 States
|
|
Monitor & Maintain
|
All other markets
|
140 DMAs
38 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
19 DMAs
|
Brand Insights
Brand Insights reveal Chase’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Chase shows challenging performance with -27.3% average growth across 51 markets (26.8% avg brand interest), with positive growth in 10 of 51 markets
Top performing markets for Chase demonstrate exceptional results in Alaska (+94.1% growth, 33.0% brand interest, +16.0% brand interest change), Massachusetts (+60.0% growth, 56.0% brand interest, +21.0% brand interest change), and Rhode Island (+57.1% growth, 55.0% brand interest, +20.0% brand interest change)
Chase has 9 markets with high growth (>15%), 1 market with moderate growth (5-15%), 0 stable markets (0-5%), and 41 declining markets
Notable high-growth markets for Chase include Alaska (+94.1% growth, 33.0% brand interest), Georgia (+22.2% growth, 33.0% brand interest), and Maryland (+51.7% growth, 44.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Consumer Banking industry.
For Chase, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Chase, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Wells Fargo leads category performance with 141.6% average brand interest growth, particularly strong in Arkansas (+158.8%, 44.0% brand interest), California (+25.8%, 39.0% brand interest), and Colorado (+19.5%, 49.0% brand interest)
In high-growth markets, Wells Fargo maintains an average brand interest of 50.8% with consistent performance across 31 markets
Wells Fargo shows strong momentum with 141.6% average brand interest growth across key markets: Michigan (+712.5% growth, +57.0% brand interest), Indiana (+650.0% growth, +65.0% brand interest), and Illinois (+644.4% growth, +58.0% brand interest)
Wells Fargo captured additional brand interest in 33 markets, averaging +30.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Chase in the Consumer Banking category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 26.0% | -16.1% | -3.7% |
| Seattle-Tacoma WA | 1,862,467 | 38.0% | -9.5% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 34.0% | -2.9% | +3.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 33.0% | -13.2% | -2.9% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 35.0% | -5.4% | +2.9% |
| Nashville TN | 1,028,315 | 38.0% | -11.6% | +0.0% |
| Kansas City MO | 897,204 | 42.0% | -2.3% | +5.0% |
| Oklahoma City OK | 654,139 | 30.0% | -49.2% | -44.4% |
Emerging Market
Smaller markets showing strong growth potential
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wilmington NC | 193,195 | 34.0% | +25.9% | +47.8% |
| Salisbury MD | 163,214 | 38.0% | +15.2% | +22.6% |
| Anchorage AK | 141,865 | 36.0% | +157.1% | +227.3% |
| Charlottesville VA | 86,196 | 36.0% | +38.5% | +38.5% |
| Jonesboro AR | 76,041 | 40.0% | +11.1% | +14.3% |
| Fairbanks AK | 33,378 | 32.0% | +100.0% | +166.7% |
| Juneau AK | 23,690 | 38.0% | +123.5% | +245.5% |
| Charleston SC | N/A | 35.0% | +40.0% | +12.9% |
Growth Opportunity
Mid-size markets with positive brand interest trends
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 651,174 | 31.0% | +72.2% | +93.8% |
| Albuquerque-Santa Fe NM | 634,260 | 25.0% | +13.6% | +19.1% |
| Providence RI-New Bedford MA | 584,232 | 56.0% | +55.6% | +80.7% |
| Memphis TN | 567,037 | 41.0% | +13.9% | +36.7% |
| Richmond-Petersburg VA | 535,207 | 31.0% | +40.9% | +63.2% |
| Wichita-Hutchinson KS | 402,706 | 40.0% | +11.1% | +21.2% |
| Savannah GA | 332,675 | 31.0% | +34.8% | +40.9% |
| Florence-Myrtle Beach SC | 283,448 | 30.0% | +42.9% | +87.5% |
High Growth Priority
Large markets showing strong consistent growth
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,358,268 | 34.0% | +17.2% | +30.8% |
| Washington DC (Hagerstown MD) | 2,303,268 | 39.0% | +14.7% | +30.0% |
| Boston MA-Manchester NH | 2,284,647 | 56.0% | +60.0% | +64.7% |
| Charlotte NC | 1,164,592 | 37.0% | +94.7% | +105.6% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 33.0% | +17.9% | +32.0% |
| Baltimore MD | 1,011,542 | 45.0% | +66.7% | +80.0% |
| Hartford & New Haven CT | 892,461 | 45.0% | +32.4% | +40.6% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 32.0% | +39.1% | +45.5% |
Maintain & Optimize
Stable markets with consistent performance
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Portland-Auburn ME | 377,634 | 46.0% | +2.2% | +4.6% |
| Chattanooga TN | 353,329 | 33.0% | -2.9% | +6.5% |
| Harrisonburg VA | 87,023 | 27.0% | +0.0% | +3.9% |
Monitor & Maintain
All other markets
140
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Minneapolis-St. Paul MN | 1,618,742 | 10.0% | -56.5% | -52.4% |
| Denver CO | 1,577,435 | 11.0% | -77.1% | -75.0% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 14.0% | -81.6% | -81.3% |
| St. Louis MO | 1,104,541 | 44.0% | +2.3% | +10.0% |
| Salt Lake City UT | 1,010,346 | 10.0% | -78.3% | -75.0% |
| Milwaukee WI | 792,176 | 11.0% | -83.3% | -83.1% |
| Birmingham AL | 674,274 | 12.0% | -60.0% | -53.9% |
| Louisville KY | 634,542 | 13.0% | -82.7% | -83.1% |
Turnaround Priority
Markets requiring immediate attention and improvement
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 28.0% | -50.9% | -47.2% |
| Los Angeles CA | 5,137,519 | 31.0% | -31.1% | -18.4% |
| Chicago IL | 3,189,842 | 23.0% | -65.7% | -66.7% |
| Dallas-Ft. Worth TX | 2,676,555 | 30.0% | -34.8% | -30.2% |
| Houston TX | 2,346,370 | 28.0% | -37.8% | -34.9% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 30.0% | -28.6% | -23.1% |
| Phoenix AZ | 1,882,206 | 24.0% | -41.5% | -40.0% |
| Detroit MI | 1,704,780 | 30.0% | -54.6% | -52.4% |
Brand Insights
Brand Insights for Chase in the Consumer Banking category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Chase shows challenging performance with -34.1% average growth across 209 markets (24.3% avg brand interest), with positive growth in 36 of 209 markets
Top performing markets for Chase demonstrate exceptional results in Anchorage AK (+157.1% growth, 36.0% brand interest, +22.0% brand interest change), Juneau AK (+123.5% growth, 38.0% brand interest, +21.0% brand interest change), and Fairbanks AK (+100.0% growth, 32.0% brand interest, +16.0% brand interest change)
Chase has 27 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 4 stable markets (0-5%), and 171 declining markets
Notable high-growth markets for Chase include Anchorage AK (+157.1% growth, 36.0% brand interest), Atlanta GA (+17.2% growth, 34.0% brand interest), and Augusta GA (+61.1% growth, 29.0% brand interest)
Chase maintains strong brand interest positions in key markets: Albany-Schenectady-Troy NY (37.0% brand interest, -13.0% change), Bangor ME (36.0% brand interest, -8.0% change), and Buffalo NY (42.0% brand interest, -5.0% change)
Chase shows positive brand interest momentum in 36 markets, notably in Anchorage AK (+22.0% brand interest), Atlanta GA (+5.0% brand interest), Augusta GA (+11.0% brand interest)
Chase demonstrates strong market momentum with combined growth and brand interest gains in key markets: Anchorage AK (+157.1% growth, +22.0% gain, 36.0% current brand interest), Atlanta GA (+17.2% growth, +5.0% gain, 34.0% current brand interest), and Augusta GA (+61.1% growth, +11.0% gain, 29.0% current brand interest)
Chase successfully defends strong market positions while maintaining brand interest growth in Anchorage AK (maintained 36.0% brand interest, +157.1% growth), Atlanta GA (maintained 34.0% brand interest, +17.2% growth), and Augusta GA (maintained 29.0% brand interest, +61.1% growth)
In large markets, Chase shows significant decline with moderate brand interest: Chicago IL (-65.7% decline, 23.0% brand interest) and Cleveland-Akron (Canton) OH (-81.6% decline, 14.0% brand interest)
In medium markets, Chase shows significant decline with notable brand interest: Albany-Schenectady-Troy NY (-26.0% decline, 37.0% brand interest) and Austin TX (-35.6% decline, 29.0% brand interest)
Chase maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (37.0% brand interest, -26.0% change) and Bangor ME (36.0% brand interest, -18.2% change)
Chase achieves significant brand interest gains in Anchorage AK (+22.0% brand interest growth, now at 36.0%) and Atlanta GA (+5.0% brand interest growth, now at 34.0%)
Chase shows accelerating brand interest growth in Anchorage AK (+157.1% growth, 36.0% brand interest) and Atlanta GA (+17.2% growth, 34.0% brand interest)
Chase maintains stable brand interest performance in mature markets: Chattanooga TN (-2.9% decline, 33.0% brand interest) and Ft. Myers-Naples FL (-3.0% decline, 32.0% brand interest)
Chase faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-40.4% decline, 28.0% brand interest) and Albany-Schenectady-Troy NY (-26.0% decline, 37.0% brand interest)
Chase performance in major markets: Chicago IL (-65.7% decline, 23.0% brand interest, 3.6M TVHH), Cleveland-Akron (Canton) OH (-81.6% decline, 14.0% brand interest, 1.6M TVHH), and Dallas-Ft. Worth TX (-34.8% decline, 30.0% brand interest, 3.0M TVHH)
Competitive Insights
Competitive Insights showcase how Chase performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Chase can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Chase can focus its competitive strategy.
Wells Fargo leads category performance with 125.5% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+95.8%, 47.0% brand interest), Albany-Schenectady-Troy NY (+333.3%, 52.0% brand interest), and Alexandria LA (+461.5%, 73.0% brand interest)
In high-growth markets, Wells Fargo maintains an average brand interest of 55.2% with consistent performance across 112 markets
Wells Fargo shows strong momentum with 125.5% average brand interest growth across key markets: Detroit MI (+966.7% growth, +58.0% brand interest), Columbus OH (+900.0% growth, +72.0% brand interest), and Zanesville OH (+788.9% growth, +71.0% brand interest)
Wells Fargo captured additional brand interest in 123 markets, averaging +32.8% brand interest growth in key growth markets
Bank of America shows strong momentum with 69.0% average brand interest growth across key markets: Duluth MN-Superior WI (+712.5% growth, +57.0% brand interest), Mankato MN (+712.5% growth, +57.0% brand interest), and Minneapolis-St. Paul MN (+633.3% growth, +57.0% brand interest)
Bank of America captured additional brand interest in 115 markets, averaging +22.0% brand interest growth in key growth markets
Wells Fargo maintains market dominance with an average 53.6% brand interest across key markets: Abilene-Sweetwater TX (47.0% brand interest, +95.8% growth), Albany-Schenectady-Troy NY (52.0% brand interest, +333.3% growth), and Alexandria LA (73.0% brand interest, +461.5% growth)
Bank of America maintains market dominance with an average 45.8% brand interest across key markets: Albany GA (40.0% brand interest, +53.9% growth), Albuquerque-Santa Fe NM (52.0% brand interest, +116.7% growth), and Amarillo TX (42.0% brand interest, +100.0% growth)
Chase maintains market dominance with an average 38.5% brand interest across key markets: Anchorage AK (36.0% brand interest, +157.1% growth), Atlanta GA (34.0% brand interest, +17.2% growth), and Baltimore MD (45.0% brand interest, +66.7% growth)
Wells Fargo dominates in 109 of 204 key battleground markets against Bank of America, notably in Albany GA (35.0% vs 40.0% brand interest), Albuquerque-Santa Fe NM (23.0% vs 52.0% brand interest), and Amarillo TX (38.0% vs 42.0% brand interest)
Wells Fargo dominates in 161 of 204 key battleground markets against Chase, notably in Albany GA (35.0% vs 25.0% brand interest), Albuquerque-Santa Fe NM (23.0% vs 25.0% brand interest), and Amarillo TX (38.0% vs 20.0% brand interest)
Bank of America dominates in 161 of 205 key battleground markets against Chase, notably in Abilene-Sweetwater TX (25.0% vs 28.0% brand interest), Albany-Schenectady-Troy NY (11.0% vs 37.0% brand interest), and Alpena MI (18.0% vs 22.0% brand interest)
Wells Fargo successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 47.0% brand interest, +95.8% growth), Albany-Schenectady-Troy NY (maintained 52.0% brand interest, +333.3% growth), and Alexandria LA (maintained 73.0% brand interest, +461.5% growth)
Bank of America successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 40.0% brand interest, +53.9% growth), Albuquerque-Santa Fe NM (maintained 52.0% brand interest, +116.7% growth), and Amarillo TX (maintained 42.0% brand interest, +100.0% growth)
Chase successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 36.0% brand interest, +157.1% growth), Atlanta GA (maintained 34.0% brand interest, +17.2% growth), and Augusta GA (maintained 29.0% brand interest, +61.1% growth)
Bank of America emerges as competitive challenger to Wells Fargo with superior brand interest growth rates in Beaumont-Port Arthur TX (+125.0% vs +15.4% growth), Denver CO (+225.0% vs +25.0% growth), and Eugene OR (+33.3% vs +27.3% growth)