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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Chase, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
69 DMAs
23 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
18 DMAs
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
41 DMAs
14 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
75 DMAs
12 States
|
Brand Insights
Brand Insights reveal Chase’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Chase shows stable performance with 0.1% average growth across 51 markets (44.4% avg brand interest), with positive growth in 19 of 51 markets
Chase has 0 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 29 stable markets (0-5%), and 17 declining markets
Chase successfully defends strong market positions while maintaining brand interest growth in Arizona (maintained 45.0% brand interest, +2.3% growth), California (maintained 44.0% brand interest, +4.8% growth), and Delaware (maintained 40.0% brand interest, +2.6% growth)
In small markets, Chase shows modest growth with moderate brand interest: Arizona (+2.3% growth, 45.0% brand interest) and California (+4.8% growth, 44.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Consumer Banking industry.
For Chase, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Chase, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Chase dominates head-to-head competition against Wells Fargo in 33 of 46 shared state markets, with superior brand interest in key battlegrounds: Arizona (45.0% vs 32.0% brand interest), Arkansas (43.0% vs 17.0% brand interest), and California (44.0% vs 28.0% brand interest)
Chase dominates head-to-head competition against Bank of America in 35 of 41 shared state markets, with superior brand interest in key battlegrounds: California (44.0% vs 28.0% brand interest), Delaware (40.0% vs 28.0% brand interest), and District of Columbia (46.0% vs 32.0% brand interest)
Bank of America shows competitive momentum against Chase with stronger growth trajectory (+1.3% vs +0.1%) despite lower market position: Alabama (Bank of America: +7.7% growth vs Chase: -8.3% growth), Alaska (Bank of America leads: 38.0% share, +5.6% growth vs Chase: 16.0%, -5.9%), and Arkansas (Bank of America: +5.3% growth vs Chase: -2.3% growth)
Key battleground markets show Wells Fargo leading Chase in 5 of 10 competitive territories with significant performance differences: Nevada (37.0% vs 34.0%), Wyoming (46.0% vs 37.0%), and Georgia (39.0% vs 30.0%)
Investment Recommendations
Strategic recommendations for Chase in the Consumer Banking category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
69
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 39.0% | +0.0% | +11.4% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 44.0% | -2.2% | +7.3% |
| Phoenix AZ | 1,818,040 | 41.0% | -8.9% | +5.1% |
| Seattle-Tacoma WA | 1,798,974 | 44.0% | -2.2% | +7.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 37.0% | +0.0% | +5.7% |
| Denver CO | 1,523,659 | 51.0% | +4.1% | +4.1% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 40.0% | -2.4% | +8.1% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 39.0% | +2.6% | +5.4% |
High Growth Priority
Large markets showing strong consistent growth
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 34.0% | +6.3% | +9.7% |
| Atlanta GA | 2,277,873 | 32.0% | +6.7% | +10.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 26.0% | +8.3% | +8.3% |
| Sioux Falls(Mitchell) SD | 235,093 | 28.0% | +7.7% | +7.7% |
| Fargo-Valley City ND | 225,922 | 35.0% | +12.9% | +12.9% |
| Springfield-Holyoke MA | 224,757 | 39.0% | +8.3% | +8.3% |
| Duluth MN-Superior WI | 148,546 | 26.0% | +8.3% | +4.0% |
| Sioux City IA | 132,124 | 32.0% | +10.3% | +14.3% |
Maintain & Optimize
Stable markets with consistent performance
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 47.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 34.0% | +0.0% | +3.0% |
| St. Louis MO | 1,066,886 | 42.0% | +0.0% | -2.3% |
| Pittsburgh PA | 998,699 | 61.0% | +1.7% | +1.7% |
| Nashville TN | 993,259 | 44.0% | +2.3% | +4.8% |
| Columbus OH | 865,632 | 78.0% | +0.0% | -1.3% |
| Cincinnati OH | 810,849 | 71.0% | +1.4% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 70.0% | +1.5% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
75
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 54.0% | -11.5% | -8.5% |
| Los Angeles CA | 4,962,377 | 41.0% | -8.9% | +2.5% |
| Chicago IL | 3,081,097 | 70.0% | -1.4% | +2.9% |
| Dallas-Ft. Worth TX | 2,585,309 | 46.0% | -2.1% | +2.2% |
| Detroit MI | 1,646,663 | 63.0% | -1.6% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 75.0% | -1.3% | -1.3% |
| Portland OR | 1,086,232 | 43.0% | -4.4% | +4.9% |
| Indianapolis IN | 1,026,188 | 74.0% | -1.3% | -3.9% |
Brand Insights
Brand Insights for Chase in the Consumer Banking category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Chase shows challenging performance with -0.9% average growth across 202 markets (44.5% avg brand interest), with positive growth in 77 of 202 markets
Top performing markets for Chase demonstrate exceptional results in Alpena MI (+29.9% growth, 100.0% brand interest, +23.0% change), Great Falls MT (+25.9% growth, 34.0% brand interest, +7.0% change), and Fargo-Valley City ND (+12.9% growth, 35.0% brand interest, +4.0% change)
Chase has 2 markets with high growth (>15%), 29 markets with moderate growth (5-15%), 88 stable markets (0-5%), and 83 declining markets
Notable high-growth markets for Chase include Alpena MI (+29.9% growth, 100.0% brand interest) and Great Falls MT (+25.9% growth, 34.0% brand interest)
Chase demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+29.9% growth, +23.0% gain, 100.0% current brand interest), Great Falls MT (+25.9% growth, +7.0% gain, 34.0% current brand interest), and Fargo-Valley City ND (+12.9% growth, +4.0% gain, 35.0% current brand interest)
Chase successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +29.9% growth), Great Falls MT (maintained 34.0% brand interest, +25.9% growth), and Abilene-Sweetwater TX (maintained 49.0% brand interest, +4.3% growth)
Chase achieves significant brand interest gains in Alpena MI (+23.0% brand interest growth, now at 100.0%), Great Falls MT (+7.0% brand interest growth, now at 34.0%), and Alexandria LA (+5.0% brand interest growth, now at 75.0%)
Chase shows accelerating brand interest growth in Alpena MI (+29.9% growth, 100.0% brand interest) and Great Falls MT (+25.9% growth, 34.0% brand interest)
Chase maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-3.9% growth, 25.0% brand interest) and Amarillo TX (-2.6% growth, 37.0% brand interest)
Chase faces growth challenges in historically strong markets: Amarillo TX (-2.6% growth, 37.0% brand interest) and Austin TX (-4.1% growth, 47.0% brand interest)
Chase performance in major markets: Baltimore MD (-3.2% growth, 30.0% brand interest, 1.1M TVHH), Chicago IL (-1.4% growth, 70.0% brand interest, 3.6M TVHH), and Cleveland-Akron (Canton) OH (-1.3% growth, 75.0% brand interest, 1.6M TVHH)
Chase shows positive brand interest growth in markets representing 29.9% of total TVHH coverage
Chase maintains strong brand interest positions (>30% share) in key markets: Albuquerque-Santa Fe NM (25.0% brand interest, -1.0% change), Amarillo TX (37.0% brand interest, -1.0% change), and Austin TX (47.0% brand interest, -2.0% change)
Chase achieves significant brand interest gains in Alpena MI (+23.0% brand interest), Great Falls MT (+7.0% brand interest), and Abilene-Sweetwater TX (+2.0% brand interest)
Chase maintains dominant market position with >35% brand interest in key markets: Champaign & Springfield-Decatur IL (62.0% brand interest, 1.6% decline), Chicago IL (70.0% brand interest, 1.4% decline), and Cleveland-Akron (Canton) OH (75.0% brand interest, 1.3% decline)
Chase shows stable performance with 2.4% average growth across 202 markets (44.5% avg brand interest), with positive growth in 121 of 202 markets
Competitive Insights
Competitive Insights showcase how Chase performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Chase can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Chase can focus its competitive strategy.
Bank of America demonstrates category leadership at dma level with 0.3% average brand interest growth, showing exceptional performance in Bowling Green KY (+16.7%, 21.0% brand interest), Casper-Riverton WY (+41.7%, 17.0% brand interest), and Dothan AL (+36.4%, 15.0% brand interest)
In high-growth dma markets, Bank of America maintains an average brand interest of 21.9% with consistent performance across 14 markets
In direct competition, Bank of America outperforms Wells Fargo with 15.6 percentage point brand interest advantage across 202 shared markets: Abilene-Sweetwater TX (gap: 1.0% brand interest, 7.1% growth), Albany GA (gap: 13.0% brand interest, 7.1% growth), and Alexandria LA (gap: 1.0% brand interest, 4.5% growth)
In select markets, Bank of America outperforms Wells Fargo despite weaker overall growth (+0.3% vs -0.2% overall): Amarillo TX (Bank of America: +8.7% growth vs Wells Fargo: -2.6% growth), Anchorage AK (Bank of America: +5.7% growth vs Wells Fargo: -4.2% growth), and Atlanta GA (Bank of America: +6.5% growth vs Wells Fargo: -10.3% growth)
In select markets, Chase outperforms Wells Fargo despite weaker overall growth (-0.9% vs -0.2% overall): Alexandria LA (Chase leads: 75.0% share, +7.1% growth vs Wells Fargo: 13.0%, -18.8%), Alpena MI (Chase leads: 100.0% share, +29.9% growth vs Wells Fargo: 0.0%, -100.0%), and Atlanta GA (Chase: +6.7% growth vs Wells Fargo: -10.3% growth)
In select markets, Chase outperforms Bank of America despite weaker overall growth (-0.9% vs +0.3% overall): Abilene-Sweetwater TX (Chase leads: 49.0% share, +4.3% growth vs Bank of America: 26.0%, -7.1%), Albany GA (Chase leads: 35.0% share, +6.1% growth vs Bank of America: 26.0%, -7.1%), and Alexandria LA (Chase leads: 75.0% share, +7.1% growth vs Bank of America: 12.0%, -14.3%)
Wells Fargo successfully defends market leadership positions while maintaining brand interest growth in Johnstown-Altoona PA (maintained 23.0% brand interest, +21.1% growth), Marquette MI (maintained 30.0% brand interest, +15.4% growth), and North Platte NE (maintained 56.0% brand interest, +16.7% growth)
Bank of America successfully defends market leadership positions while maintaining brand interest growth in Bowling Green KY (maintained 21.0% brand interest, +16.7% growth), Elmira NY (maintained 27.0% brand interest, +17.4% growth), and Fairbanks AK (maintained 41.0% brand interest, +24.2% growth)
Chase successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +29.9% growth), Great Falls MT (maintained 34.0% brand interest, +25.9% growth), and Abilene-Sweetwater TX (maintained 49.0% brand interest, +4.3% growth)
Wells Fargo maintains strong brand interest position in key markets: Austin TX (28.0% brand interest, +3.7% growth), Dallas-Ft. Worth TX (25.0% brand interest, +4.2% growth), and Greenville-Spartanburg SC-Asheville NC-Anderson SC (45.0% brand interest, +2.3% growth)
Bank of America maintains strong brand interest position in key markets: New York NY (29.0% brand interest, +16.0% growth), Austin TX (25.0% brand interest, +4.2% growth), and Baltimore MD (44.0% brand interest, +2.3% growth)
Chase maintains strong brand interest position in key markets: Charlotte NC (22.0% brand interest, +4.8% growth), Cincinnati OH (71.0% brand interest, +1.4% growth), and Denver CO (51.0% brand interest, +4.1% growth)
Chase dominates head-to-head competition against Bank of America in 135 of 154 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (49.0% vs 26.0% brand interest), Albany GA (35.0% vs 26.0% brand interest), and Alexandria LA (75.0% vs 12.0% brand interest)
Wells Fargo shows competitive momentum against Chase with stronger growth trajectory (-0.2% vs -0.9%) despite lower market position: Albuquerque-Santa Fe NM (Wells Fargo leads: 51.0% share, +2.0% growth vs Chase: 25.0%, -3.9%) and Austin TX (Wells Fargo: +3.7% growth vs Chase: -4.1% growth)
Bank of America shows competitive momentum against Chase with stronger growth trajectory (+0.3% vs -0.9%) despite lower market position: Amarillo TX (Bank of America: +8.7% growth vs Chase: -2.6% growth), Austin TX (Bank of America: +4.2% growth vs Chase: -4.1% growth), and Bakersfield CA (Bank of America: +3.7% growth vs Chase: -2.5% growth)
Chase demonstrates competitive strength with 118 high brand interest dma markets and 2 high-growth dma markets, notably in Alpena MI (100.0% brand interest, +29.9% growth), Lima OH (84.0% brand interest, +5.0% growth), and Alexandria LA (75.0% brand interest, +7.1% growth)