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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Chase, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
109 DMAs
27 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
27 DMAs
9 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
30 DMAs
7 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
45 DMAs
7 States
|
Brand Insights
Brand Insights reveal Chase’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Chase shows stable performance with 2.6% average growth across 51 markets (43.7% avg brand interest), with positive growth in 32 of 51 markets
Top performing markets for Chase demonstrate exceptional results in Alabama (+13.8% growth, 33.0% brand interest, +4.0% change), Idaho (+11.1% growth, 40.0% brand interest, +4.0% change), and Maryland (+10.3% growth, 32.0% brand interest, +3.0% change)
Chase has 0 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 29 stable markets (0-5%), and 10 declining markets
Chase demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alabama (+13.8% growth, +4.0% gain, 33.0% current brand interest) and Idaho (+11.1% growth, +4.0% gain, 40.0% current brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Consumer Banking industry.
For Chase, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Chase, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Chase dominates head-to-head competition against Bank of America in 34 of 38 shared state markets, with superior brand interest in key battlegrounds: District of Columbia (44.0% vs 35.0% brand interest), Idaho (40.0% vs 15.0% brand interest), and Illinois (68.0% vs 23.0% brand interest)
Chase demonstrates competitive strength with 46 high brand interest state markets and 0 high-growth state markets, notably in Arkansas (42.0% brand interest, -2.3% growth), Hawaii (58.0% brand interest, -1.7% growth), and Kentucky (72.0% brand interest, -1.4% growth)
Bank of America demonstrates competitive strength with 28 high brand interest state markets and 1 high-growth state market, notably in District of Columbia (35.0% brand interest, -2.8% growth), Georgia (32.0% brand interest, -5.9% growth), and Maine (41.0% brand interest, -2.4% growth)
Wells Fargo maintains validated market dominance (>35% brand interest) across 16 key markets where it leads all competitors: Alabama (54.0% brand interest, validated dominance), Alaska (48.0% brand interest, validated dominance), and Idaho (45.0% brand interest, validated dominance)
Investment Recommendations
Strategic recommendations for Chase in the Consumer Banking category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
109
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 42.0% | +5.0% | +2.4% |
| Philadelphia PA | 2,642,616 | 32.0% | +3.2% | +14.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 45.0% | +0.0% | +7.1% |
| Atlanta GA | 2,277,873 | 29.0% | +0.0% | +7.4% |
| Boston MA-Manchester NH | 2,206,762 | 37.0% | +5.7% | +5.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 43.0% | +4.9% | +10.3% |
| Phoenix AZ | 1,818,040 | 42.0% | +7.7% | -2.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 37.0% | +5.7% | +2.8% |
High Growth Priority
Large markets showing strong consistent growth
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 35.0% | +6.1% | +9.4% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 30.0% | +7.1% | +11.1% |
| San Diego CA | 940,959 | 50.0% | +13.6% | +22.0% |
| Las Vegas NV | 739,704 | 39.0% | +14.7% | +18.2% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 27.0% | +8.0% | +22.7% |
| Birmingham AL | 651,287 | 32.0% | +10.3% | +14.3% |
| Fresno-Visalia CA | 539,002 | 36.0% | +9.1% | +16.1% |
| Ft. Myers-Naples FL | 525,402 | 38.0% | +11.8% | +11.8% |
Maintain & Optimize
Stable markets with consistent performance
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 70.0% | +2.9% | +2.9% |
| Houston TX | 2,266,381 | 48.0% | +2.1% | +4.4% |
| Seattle-Tacoma WA | 1,798,974 | 41.0% | +0.0% | +2.5% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 35.0% | +0.0% | +2.9% |
| St. Louis MO | 1,066,886 | 43.0% | +0.0% | +2.4% |
| Indianapolis IN | 1,026,188 | 77.0% | +0.0% | +0.0% |
| Kansas City MO | 866,618 | 42.0% | +0.0% | +0.0% |
| Milwaukee WI | 765,170 | 67.0% | +0.0% | +4.7% |
Turnaround Priority
Markets requiring immediate attention / improvement
45
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 57.0% | -3.4% | +1.8% |
| Detroit MI | 1,646,663 | 61.0% | -3.2% | -1.6% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 75.0% | -1.3% | -1.3% |
| Pittsburgh PA | 998,699 | 59.0% | -1.7% | +0.0% |
| Columbus OH | 865,632 | 78.0% | -1.3% | -1.3% |
| Hartford & New Haven CT | 862,036 | 32.0% | -11.1% | +0.0% |
| Cincinnati OH | 810,849 | 69.0% | -2.8% | -1.4% |
| Jacksonville FL | 671,993 | 29.0% | -12.1% | -3.3% |
Brand Insights
Brand Insights for Chase in the Consumer Banking category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Chase shows stable performance with 1.6% average growth across 210 markets (44.8% avg brand interest), with positive growth in 111 of 210 markets
Top performing markets for Chase demonstrate exceptional results in Augusta GA (+22.2% growth, 22.0% brand interest, +4.0% change), Las Vegas NV (+14.7% growth, 39.0% brand interest, +5.0% change), and Sioux City IA (+14.3% growth, 32.0% brand interest, +4.0% change)
Chase has 2 markets with high growth (>15%), 41 markets with moderate growth (5-15%), 112 stable markets (0-5%), and 55 declining markets
Notable high-growth markets for Chase include Augusta GA (+22.2% growth, 22.0% brand interest) and Fairbanks AK (+20.0% growth, 18.0% brand interest)
Chase demonstrates strong market momentum with combined growth and brand interest gains in key markets: Augusta GA (+22.2% growth, +4.0% gain, 22.0% current brand interest), Eureka CA (+11.4% growth, +5.0% gain, 49.0% current brand interest), and Ft. Myers-Naples FL (+11.8% growth, +4.0% gain, 38.0% current brand interest)
Chase successfully defends strong market positions while maintaining brand interest growth in Augusta GA (maintained 22.0% brand interest, +22.2% growth), Albany GA (maintained 35.0% brand interest, +0.0% growth), and Alpena MI (maintained 100.0% brand interest, +0.0% growth)
In large markets, Chase shows steady growth with moderate brand interest: Charlotte NC (-4.8% growth, 20.0% brand interest) and Cleveland-Akron (Canton) OH (-1.3% growth, 75.0% brand interest)
In medium markets, Chase shows steady growth with moderate brand interest: Albany-Schenectady-Troy NY (-7.4% growth, 50.0% brand interest) and Albuquerque-Santa Fe NM (-4.2% growth, 23.0% brand interest)
In small markets, Chase shows steady growth with moderate brand interest: Abilene-Sweetwater TX (-6.0% growth, 47.0% brand interest) and Amarillo TX (-2.6% growth, 37.0% brand interest)
Chase achieves significant brand interest gains in Alexandria LA (+5.0% brand interest growth, now at 77.0%) and Clarksburg-Weston WV (+6.0% brand interest growth, now at 67.0%)
Chase shows accelerating brand interest growth in Augusta GA (+22.2% growth, 22.0% brand interest) and Fairbanks AK (+20.0% growth, 18.0% brand interest)
Chase maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-4.2% growth, 23.0% brand interest) and Amarillo TX (-2.6% growth, 37.0% brand interest)
Chase faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-6.0% growth, 47.0% brand interest) and Albany-Schenectady-Troy NY (-7.4% growth, 50.0% brand interest)
Chase performance in major markets: Charlotte NC (-4.8% growth, 20.0% brand interest, 1.3M TVHH), Cleveland-Akron (Canton) OH (-1.3% growth, 75.0% brand interest, 1.6M TVHH), and Columbus OH (-1.3% growth, 78.0% brand interest, 1.0M TVHH)
Chase shows positive brand interest growth in markets representing 56.6% of total TVHH coverage
Chase maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (47.0% brand interest, -3.0% change), Albany-Schenectady-Troy NY (50.0% brand interest, -4.0% change), and Albuquerque-Santa Fe NM (23.0% brand interest, -1.0% change)
Competitive Insights
Competitive Insights showcase how Chase performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Chase can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Chase can focus its competitive strategy.
Chase demonstrates category leadership at dma level with 1.6% average brand interest growth, showing exceptional performance in Augusta GA (+22.2%, 22.0% brand interest) and Fairbanks AK (+20.0%, 18.0% brand interest)
In high-growth dma markets, Chase maintains an average brand interest of 20.0% with consistent performance across 2 markets
In direct competition, Chase outperforms Bank of America with 24.7 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 20.0% brand interest, 9.8% growth), Albany-Schenectady-Troy NY (gap: 12.0% brand interest, 13.0% growth), and Albuquerque-Santa Fe NM (gap: 2.0% brand interest, 4.2% growth)
In select markets, Wells Fargo outperforms Bank of America despite weaker overall growth (-1.5% vs +0.5% overall): Augusta GA (Wells Fargo leads: 48.0% share, -2.0% growth vs Bank of America: 30.0%, -9.1%), Austin TX (Wells Fargo leads: 28.0% share, +0.0% growth vs Bank of America: 26.0%, -7.1%), and Beaumont-Port Arthur TX (Wells Fargo leads: 34.0% share, -2.9% growth vs Bank of America: 17.0%, -5.6%)
In select markets, Wells Fargo outperforms Chase despite weaker overall growth (-1.5% vs +1.6% overall): Abilene-Sweetwater TX (Wells Fargo: +8.3% growth vs Chase: -6.0% growth), Albany-Schenectady-Troy NY (Wells Fargo: +20.0% growth vs Chase: -7.4% growth), and Albuquerque-Santa Fe NM (Wells Fargo leads: 52.0% share, +2.0% growth vs Chase: 23.0%, -4.2%)
In select markets, Bank of America outperforms Chase despite weaker overall growth (+0.5% vs +1.6% overall): Abilene-Sweetwater TX (Bank of America: +3.9% growth vs Chase: -6.0% growth), Albany-Schenectady-Troy NY (Bank of America: +5.6% growth vs Chase: -7.4% growth), and Albuquerque-Santa Fe NM (Bank of America leads: 25.0% share, +0.0% growth vs Chase: 23.0%, -4.2%)
Wells Fargo successfully defends market leadership positions while maintaining brand interest growth in Greenwood-Greenville MS (maintained 26.0% brand interest, +18.2% growth), Albuquerque-Santa Fe NM (maintained 52.0% brand interest, +2.0% growth), and Austin TX (maintained 28.0% brand interest, +0.0% growth)
Bank of America successfully defends market leadership positions while maintaining brand interest growth in Jonesboro AR (maintained 47.0% brand interest, +17.5% growth), Presque Isle ME (maintained 51.0% brand interest, +27.5% growth), and Watertown NY (maintained 29.0% brand interest, +26.1% growth)
Chase successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 35.0% brand interest, +0.0% growth), Alpena MI (maintained 100.0% brand interest, +0.0% growth), and Atlanta GA (maintained 29.0% brand interest, +0.0% growth)
Wells Fargo maintains strong brand interest position in key markets: Houston TX (27.0% brand interest, +3.9% growth), West Palm Beach-Ft. Pierce FL (30.0% brand interest, +3.5% growth), and Dallas-Ft. Worth TX (25.0% brand interest, +8.7% growth)
Bank of America maintains strong brand interest position in key markets: Baltimore MD (44.0% brand interest, +2.3% growth), Charlotte NC (39.0% brand interest, +2.6% growth), and Hartford & New Haven CT (48.0% brand interest, +4.3% growth)
Chase maintains strong brand interest position in key markets: Austin TX (46.0% brand interest, +4.5% growth), Baltimore MD (31.0% brand interest, +3.3% growth), and Chicago IL (70.0% brand interest, +2.9% growth)
Wells Fargo dominates head-to-head competition against Bank of America in 82 of 131 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (40.0% vs 25.0% brand interest), Amarillo TX (40.0% vs 23.0% brand interest), and Augusta GA (48.0% vs 30.0% brand interest)
Chase dominates head-to-head competition against Bank of America in 152 of 172 shared DMA markets, with superior brand interest in key battlegrounds: Austin TX (46.0% vs 26.0% brand interest), Beaumont-Port Arthur TX (49.0% vs 17.0% brand interest), and Binghamton NY (58.0% vs 24.0% brand interest)
Chase demonstrates competitive strength with 190 high brand interest dma markets and 2 high-growth dma markets, notably in Abilene-Sweetwater TX (47.0% brand interest, -6.0% growth), Albany-Schenectady-Troy NY (50.0% brand interest, -7.4% growth), and Amarillo TX (37.0% brand interest, -2.6% growth)
Wells Fargo demonstrates competitive strength with 116 high brand interest dma markets and 9 high-growth dma markets, notably in Albany GA (40.0% brand interest, -2.4% growth), Amarillo TX (40.0% brand interest, -2.4% growth), and Anchorage AK (48.0% brand interest, -4.0% growth)