Cheerios
General Mills
Company
General Mills
Industry
Cereals
Other General Mills Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Cheerios, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
34 DMAs
16 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
66 DMAs
24 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
70 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
40 DMAs
5 States
|
Brand Insights
Brand Insights reveal Cheerios’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Cheerios shows strong performance with 8.4% average growth across 51 markets (46.3% avg brand interest), with positive growth in 42 of 51 markets
Top performing markets for Cheerios demonstrate exceptional results in New Mexico (+25.7% growth, 44.0% brand interest, +9.0% change), Oklahoma (+24.3% growth, 46.0% brand interest, +9.0% change), and Louisiana (+21.2% growth, 40.0% brand interest, +7.0% change)
Cheerios has 13 markets with high growth (>15%), 19 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 5 declining markets
Notable high-growth markets for Cheerios include Arizona (+18.9% growth, 44.0% brand interest), Indiana (+15.4% growth, 45.0% brand interest), and Louisiana (+21.2% growth, 40.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Honey Nut Cheerios demonstrates category leadership at state level with 20.9% average brand interest growth, showing exceptional performance in Alabama (+16.7%, 7.0% brand interest), Arkansas (+25.0%, 10.0% brand interest), and Colorado (+33.3%, 8.0% brand interest)
In high-growth state markets, Honey Nut Cheerios maintains an average brand interest of 9.7% with consistent performance across 20 markets
Cheerios shows strong momentum with 8.4% average brand interest growth across key state markets: New Mexico (+25.7% growth, +9.0% brand interest), Oklahoma (+24.3% growth, +9.0% brand interest), and Louisiana (+21.2% growth, +7.0% brand interest)
Cheerios captured additional brand interest in 32 state markets, averaging +5.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Cheerios in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 44.0% | +10.0% | +0.0% |
| Los Angeles CA | 4,962,377 | 41.0% | +7.9% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 40.0% | +8.1% | +0.0% |
| Houston TX | 2,266,381 | 37.0% | +5.7% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 44.0% | +7.3% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 46.0% | +7.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 48.0% | +9.1% | +0.0% |
| Detroit MI | 1,646,663 | 42.0% | +7.7% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
66
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 45.0% | +12.5% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 49.0% | +11.4% | +0.0% |
| Phoenix AZ | 1,818,040 | 42.0% | +13.5% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 43.0% | +10.3% | +0.0% |
| Charlotte NC | 1,124,890 | 39.0% | +11.4% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 43.0% | +22.9% | +0.0% |
| Portland OR | 1,086,232 | 45.0% | +15.4% | +0.0% |
| Indianapolis IN | 1,026,188 | 47.0% | +14.6% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
70
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 43.0% | +2.4% | +0.0% |
| Atlanta GA | 2,277,873 | 38.0% | +2.7% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 35.0% | +2.9% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 42.0% | +2.4% | +0.0% |
| Baltimore MD | 977,058 | 44.0% | +2.3% | +0.0% |
| Columbus OH | 865,632 | 46.0% | +2.2% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 42.0% | +0.0% | +0.0% |
| Providence RI-New Bedford MA | 564,315 | 45.0% | +2.3% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Little Rock-Pine Bluff AR | 490,561 | 40.0% | -14.9% | +0.0% |
| Knoxville TN | 475,703 | 46.0% | -13.2% | +0.0% |
| Dayton OH | 418,047 | 45.0% | -31.8% | +0.0% |
| Green Bay-Appleton WI | 400,512 | 44.0% | -6.4% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 44.0% | -13.7% | +0.0% |
| Roanoke-Lynchburg VA | 387,932 | 40.0% | -16.7% | +0.0% |
| Madison WI | 386,495 | 49.0% | -12.5% | +0.0% |
| Portland-Auburn ME | 364,761 | 48.0% | -2.0% | +0.0% |
Brand Insights
Brand Insights for Cheerios in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Cheerios shows strong performance with 14.3% average growth across 202 markets (48.8% avg brand interest), with positive growth in 123 of 202 markets
Top performing markets for Cheerios demonstrate exceptional results in Shreveport LA (+168.2% growth, 59.0% brand interest, +37.0% change), Evansville IN (+142.4% growth, 80.0% brand interest, +47.0% change), and Terre Haute IN (+122.2% growth, 100.0% brand interest, +55.0% change)
Cheerios has 61 markets with high growth (>15%), 43 markets with moderate growth (5-15%), 58 stable markets (0-5%), and 40 declining markets
Notable high-growth markets for Cheerios include Albuquerque-Santa Fe NM (+39.4% growth, 46.0% brand interest), Alexandria LA (+100.0% growth, 100.0% brand interest), and Augusta GA (+113.3% growth, 64.0% brand interest)
Cheerios demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albuquerque-Santa Fe NM (+39.4% growth, +13.0% gain, 46.0% current brand interest), Alexandria LA (+100.0% growth, +100.0% gain, 100.0% current brand interest), and Augusta GA (+113.3% growth, +34.0% gain, 64.0% current brand interest)
Cheerios successfully defends strong market positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +39.4% growth), Alexandria LA (maintained 100.0% brand interest, +100.0% growth), and Augusta GA (maintained 64.0% brand interest, +113.3% growth)
In large markets, Cheerios shows strong growth with moderate brand interest: Portland OR (+15.4% growth, 45.0% brand interest) and Raleigh-Durham (Fayetteville) NC (+22.9% growth, 43.0% brand interest)
In medium markets, Cheerios shows strong growth with moderate brand interest: Knoxville TN (-13.2% growth, 46.0% brand interest) and Little Rock-Pine Bluff AR (-14.9% growth, 40.0% brand interest)
In small markets, Cheerios shows strong growth with high brand interest: Amarillo TX (-27.3% growth, 48.0% brand interest) and Bakersfield CA (-2.0% growth, 49.0% brand interest)
Cheerios achieves significant brand interest gains in Albuquerque-Santa Fe NM (+13.0% brand interest growth, now at 46.0%) and Alexandria LA (+100.0% brand interest growth, now at 100.0%)
Cheerios shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+39.4% growth, 46.0% brand interest) and Alexandria LA (+100.0% growth, 100.0% brand interest)
Cheerios maintains stable brand interest performance in mature markets: Bakersfield CA (-2.0% growth, 49.0% brand interest) and Charleston-Huntington WV (-2.1% growth, 47.0% brand interest)
Cheerios faces growth challenges in historically strong markets: Amarillo TX (-27.3% growth, 48.0% brand interest) and Bakersfield CA (-2.0% growth, 49.0% brand interest)
Cheerios performance in major markets: Portland OR (+15.4% growth, 45.0% brand interest, 1.3M TVHH), Raleigh-Durham (Fayetteville) NC (+22.9% growth, 43.0% brand interest, 1.3M TVHH), and San Antonio TX (+25.0% growth, 40.0% brand interest, 1.1M TVHH)
Cheerios shows positive brand interest growth in markets representing 86.5% of total TVHH coverage
Cheerios maintains strong brand interest positions (>30% share) in key markets: Amarillo TX (48.0% brand interest, -18.0% change), Bakersfield CA (49.0% brand interest, -1.0% change), and Bangor ME (33.0% brand interest, -22.0% change)
Competitive Insights
Competitive Insights showcase how Cheerios performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Cheerios can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Cheerios can focus its competitive strategy.
Cheerios demonstrates category leadership at dma level with 14.3% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+39.4%, 46.0% brand interest), Alexandria LA (+100.0%, 100.0% brand interest), and Augusta GA (+113.3%, 64.0% brand interest)
In high-growth dma markets, Cheerios maintains an average brand interest of 67.3% with consistent performance across 61 markets
Cheerios shows strong momentum with 14.3% average brand interest growth across key dma markets: Shreveport LA (+168.2% growth, +37.0% brand interest), Evansville IN (+142.4% growth, +47.0% brand interest), and Terre Haute IN (+122.2% growth, +55.0% brand interest)
Cheerios captured additional brand interest in 102 dma markets, averaging +22.2% brand interest growth in key growth dma
Honey Nut Cheerios shows strong momentum with 10.6% average brand interest growth across key dma markets: Augusta GA (+100.0% growth, +15.0% brand interest), Burlington VT-Plattsburgh NY (+100.0% growth, +10.0% brand interest), and Charleston SC (+100.0% growth, +11.0% brand interest)
Honey Nut Cheerios captured additional brand interest in 64 dma markets, averaging +4.8% brand interest growth in key growth dma
In direct competition, Cheerios outperforms Honey Nut Cheerios with 51.2 percentage point brand interest advantage across 202 shared markets: Amarillo TX (gap: 48.0% brand interest, 27.3% growth), Bakersfield CA (gap: 49.0% brand interest, 2.0% growth), and Bangor ME (gap: 33.0% brand interest, 40.0% growth)
In select markets, Kellogg's Froot Loops outperforms Cheerios despite weaker overall growth (-7.7% vs +14.3% overall): Bakersfield CA (Kellogg's Froot Loops: +17.2% growth vs Cheerios: -2.0% growth), Bangor ME (Kellogg's Froot Loops: +0.0% growth vs Cheerios: -40.0% growth), and Binghamton NY (Kellogg's Froot Loops: +100.0% growth vs Cheerios: -38.0% growth)
In select markets, Cinnamon Toast Crunch outperforms Cheerios despite weaker overall growth (+4.1% vs +14.3% overall): Amarillo TX (Cinnamon Toast Crunch leads: 52.0% share, +100.0% growth vs Cheerios: 48.0%, -27.3%), Bangor ME (Cinnamon Toast Crunch leads: 38.0% share, -15.6% growth vs Cheerios: 33.0%, -40.0%), and Binghamton NY (Cinnamon Toast Crunch: +0.0% growth vs Cheerios: -38.0% growth)
In select markets, Kellogg's Froot Loops outperforms Frosted Flakes despite weaker overall growth (-7.7% vs -7.1% overall): Atlanta GA (Kellogg's Froot Loops: 20.0% share vs Frosted Flakes: 12.0% share), Baton Rouge LA (Kellogg's Froot Loops: 17.0% share vs Frosted Flakes: 14.0% share), and Boston MA-Manchester NH (Kellogg's Froot Loops leads: 16.0% share, -20.0% growth vs Frosted Flakes: 8.0%, -27.3%)
In select markets, Frosted Flakes outperforms Honey Nut Cheerios despite weaker overall growth (-7.1% vs +10.6% overall): Bluefield-Beckley-Oak Hill WV (Frosted Flakes: +0.0% growth vs Honey Nut Cheerios: -100.0% growth), Fresno-Visalia CA (Frosted Flakes: 11.0% share vs Honey Nut Cheerios: 8.0% share), and Ft. Wayne IN (Frosted Flakes: +0.0% growth vs Honey Nut Cheerios: -100.0% growth)
In select markets, Kellogg's Froot Loops outperforms Honey Nut Cheerios despite weaker overall growth (-7.7% vs +10.6% overall): Bluefield-Beckley-Oak Hill WV (Kellogg's Froot Loops: +0.0% growth vs Honey Nut Cheerios: -100.0% growth), Fresno-Visalia CA (Kellogg's Froot Loops leads: 19.0% share, -9.5% growth vs Honey Nut Cheerios: 8.0%, -11.1%), and Ft. Wayne IN (Kellogg's Froot Loops leads: 26.0% share, -7.1% growth vs Honey Nut Cheerios: 0.0%, -100.0%)
In select markets, Cinnamon Toast Crunch outperforms Honey Nut Cheerios despite weaker overall growth (+4.1% vs +10.6% overall): Bluefield-Beckley-Oak Hill WV (Cinnamon Toast Crunch: +0.0% growth vs Honey Nut Cheerios: -100.0% growth), Fresno-Visalia CA (Cinnamon Toast Crunch leads: 22.0% share, +15.8% growth vs Honey Nut Cheerios: 8.0%, -11.1%), and Ft. Wayne IN (Cinnamon Toast Crunch leads: 25.0% share, +19.1% growth vs Honey Nut Cheerios: 0.0%, -100.0%)
In select markets, Frosted Flakes outperforms Cinnamon Toast Crunch despite weaker overall growth (-7.1% vs +4.1% overall): Albuquerque-Santa Fe NM (Frosted Flakes: +22.2% growth vs Cinnamon Toast Crunch: -27.8% growth), Augusta GA (Frosted Flakes: +0.0% growth vs Cinnamon Toast Crunch: -12.5% growth), and Austin TX (Frosted Flakes: +0.0% growth vs Cinnamon Toast Crunch: -10.5% growth)
In select markets, Kellogg's Froot Loops outperforms Cinnamon Toast Crunch despite weaker overall growth (-7.7% vs +4.1% overall): Albuquerque-Santa Fe NM (Kellogg's Froot Loops: 19.0% share vs Cinnamon Toast Crunch: 13.0% share), Austin TX (Kellogg's Froot Loops: 20.0% share vs Cinnamon Toast Crunch: 17.0% share), and Bakersfield CA (Kellogg's Froot Loops leads: 34.0% share, +17.2% growth vs Cinnamon Toast Crunch: 17.0%, -19.1%)
Cheerios successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +39.4% growth), Alexandria LA (maintained 100.0% brand interest, +100.0% growth), and Augusta GA (maintained 64.0% brand interest, +113.3% growth)