Category | Description | Markets |
---|---|---|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
34 DMAs
16 States
|
High Growth Priority
|
Large markets showing strong consistent growth
|
66 DMAs
24 States
|
Maintain & Optimize
|
Stable markets with consistent performance
|
70 DMAs
5 States
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
40 DMAs
5 States
|
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
New York NY | 6,567,593 | 44.0% | +10.0% | +0.0% |
Los Angeles CA | 4,962,377 | 41.0% | +7.9% | +0.0% |
Dallas-Ft. Worth TX | 2,585,309 | 40.0% | +8.1% | +0.0% |
Houston TX | 2,266,381 | 37.0% | +5.7% | +0.0% |
Washington DC (Hagerstown MD) | 2,224,748 | 44.0% | +7.3% | +0.0% |
San Francisco-Oakland-San Jose CA | 2,204,229 | 46.0% | +7.0% | +0.0% |
Seattle-Tacoma WA | 1,798,974 | 48.0% | +9.1% | +0.0% |
Detroit MI | 1,646,663 | 42.0% | +7.7% | +0.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Philadelphia PA | 2,642,616 | 45.0% | +12.5% | +0.0% |
Boston MA-Manchester NH | 2,206,762 | 49.0% | +11.4% | +0.0% |
Phoenix AZ | 1,818,040 | 42.0% | +13.5% | +0.0% |
Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 43.0% | +10.3% | +0.0% |
Charlotte NC | 1,124,890 | 39.0% | +11.4% | +0.0% |
Raleigh-Durham (Fayetteville) NC | 1,096,084 | 43.0% | +22.9% | +0.0% |
Portland OR | 1,086,232 | 45.0% | +15.4% | +0.0% |
Indianapolis IN | 1,026,188 | 47.0% | +14.6% | +0.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Chicago IL | 3,081,097 | 43.0% | +2.4% | +0.0% |
Atlanta GA | 2,277,873 | 38.0% | +2.7% | +0.0% |
Miami-Ft. Lauderdale FL | 1,462,825 | 35.0% | +2.9% | +0.0% |
Sacramento-Stockton-Modesto CA | 1,276,768 | 42.0% | +2.4% | +0.0% |
Baltimore MD | 977,058 | 44.0% | +2.3% | +0.0% |
Columbus OH | 865,632 | 46.0% | +2.2% | +0.0% |
Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 42.0% | +0.0% | +0.0% |
Providence RI-New Bedford MA | 564,315 | 45.0% | +2.3% | +0.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Little Rock-Pine Bluff AR | 490,561 | 40.0% | -14.9% | +0.0% |
Knoxville TN | 475,703 | 46.0% | -13.2% | +0.0% |
Dayton OH | 418,047 | 45.0% | -31.8% | +0.0% |
Green Bay-Appleton WI | 400,512 | 44.0% | -6.4% | +0.0% |
Wichita-Hutchinson KS | 388,977 | 44.0% | -13.7% | +0.0% |
Roanoke-Lynchburg VA | 387,932 | 40.0% | -16.7% | +0.0% |
Madison WI | 386,495 | 49.0% | -12.5% | +0.0% |
Portland-Auburn ME | 364,761 | 48.0% | -2.0% | +0.0% |