Cheerios
General Mills
Company
General Mills
Industry
Cereals
Other General Mills Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Cheerios, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
67 DMAs
34 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
78 DMAs
9 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
17 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
48 DMAs
6 States
|
Brand Insights
Brand Insights reveal Cheerios’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Cheerios shows challenging performance with -1.4% average growth across 51 markets (48.2% avg brand interest), with positive growth in 17 of 51 markets
Top performing markets for Cheerios demonstrate exceptional results in Idaho (+24.4% growth, 56.0% brand interest, +11.0% change), Hawaii (+17.9% growth, 46.0% brand interest, +7.0% change), and North Dakota (+12.5% growth, 63.0% brand interest, +7.0% change)
Cheerios has 2 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 24 declining markets
Notable high-growth markets for Cheerios include Hawaii (+17.9% growth, 46.0% brand interest) and Idaho (+24.4% growth, 56.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Kellogg's Froot Loops demonstrates category leadership at state level with 49.9% average brand interest growth, showing exceptional performance in Alaska (+900.0%, 30.0% brand interest), Connecticut (+16.7%, 14.0% brand interest), and Idaho (+33.3%, 20.0% brand interest)
In high-growth state markets, Kellogg's Froot Loops maintains an average brand interest of 19.0% with consistent performance across 7 markets
Frosted Flakes shows strong momentum with 8.5% average brand interest growth across key state markets: Montana (+366.7% growth, +11.0% brand interest), Oregon (+57.1% growth, +4.0% brand interest), and Nebraska (+50.0% growth, +3.0% brand interest)
Frosted Flakes captured additional brand interest in 25 state markets, averaging +2.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Cheerios in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
67
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 45.0% | -4.3% | +12.5% |
| Los Angeles CA | 4,962,377 | 41.0% | -2.4% | +7.9% |
| Philadelphia PA | 2,642,616 | 44.0% | -4.4% | +10.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 39.0% | -2.5% | +5.4% |
| Atlanta GA | 2,277,873 | 43.0% | +4.9% | +16.2% |
| Houston TX | 2,266,381 | 39.0% | +0.0% | +11.4% |
| Washington DC (Hagerstown MD) | 2,224,748 | 45.0% | -4.3% | +9.8% |
| Boston MA-Manchester NH | 2,206,762 | 51.0% | -3.8% | +15.9% |
High Growth Priority
Large markets showing strong consistent growth
78
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 47.0% | +9.3% | +20.5% |
| Minneapolis-St. Paul MN | 1,563,558 | 51.0% | +6.3% | +13.3% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 48.0% | +9.1% | +17.1% |
| Portland OR | 1,086,232 | 48.0% | +17.1% | +23.1% |
| Indianapolis IN | 1,026,188 | 46.0% | +7.0% | +12.2% |
| San Diego CA | 940,959 | 52.0% | +13.0% | +30.0% |
| San Antonio TX | 900,609 | 45.0% | +9.8% | +40.6% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 48.0% | +14.3% | +26.3% |
Maintain & Optimize
Stable markets with consistent performance
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| St. Louis MO | 1,066,886 | 44.0% | +0.0% | +4.8% |
| Missoula MT | 110,645 | 100.0% | +0.0% | +0.0% |
| Jackson TN | 87,355 | 100.0% | +0.0% | +0.0% |
| Marquette MI | 74,545 | 100.0% | +2.0% | +0.0% |
| Twin Falls ID | 62,110 | 0.0% | +0.0% | +0.0% |
| Lima OH | 58,548 | 100.0% | +0.0% | +0.0% |
| Parkersburg WV | 53,788 | 53.0% | +0.0% | +0.0% |
| Greenwood-Greenville MS | 52,998 | 100.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
48
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 44.0% | -2.2% | +4.8% |
| Seattle-Tacoma WA | 1,798,974 | 44.0% | -4.4% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 40.0% | -13.0% | -4.8% |
| Nashville TN | 993,259 | 41.0% | -10.9% | +0.0% |
| Columbus OH | 865,632 | 43.0% | -4.4% | -4.4% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 42.0% | -4.6% | +0.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 46.0% | -6.1% | +4.6% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 35.0% | -23.9% | -2.8% |
Brand Insights
Brand Insights for Cheerios in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Cheerios shows strong performance with 13.5% average growth across 209 markets (58.8% avg brand interest), with positive growth in 105 of 209 markets
Top performing markets for Cheerios demonstrate exceptional results in Yuma AZ-El Centro CA (+840.0% growth, 94.0% brand interest, +84.0% change), Harrisonburg VA (+700.0% growth, 96.0% brand interest, +84.0% change), and Billings, MT (+185.7% growth, 100.0% brand interest, +65.0% change)
Cheerios has 55 markets with high growth (>15%), 30 markets with moderate growth (5-15%), 40 stable markets (0-5%), and 84 declining markets
Notable high-growth markets for Cheerios include Abilene-Sweetwater TX (+122.2% growth, 100.0% brand interest), Albany GA (+16.3% growth, 100.0% brand interest), and Amarillo TX (+15.5% growth, 97.0% brand interest)
Cheerios demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+122.2% growth, +55.0% gain, 100.0% current brand interest), Albany GA (+16.3% growth, +14.0% gain, 100.0% current brand interest), and Amarillo TX (+15.5% growth, +13.0% gain, 97.0% current brand interest)
Cheerios successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 100.0% brand interest, +122.2% growth), Albany GA (maintained 100.0% brand interest, +16.3% growth), and Amarillo TX (maintained 97.0% brand interest, +15.5% growth)
In small markets, Cheerios shows strong growth with high brand interest: Abilene-Sweetwater TX (+122.2% growth, 100.0% brand interest) and Albany GA (+16.3% growth, 100.0% brand interest)
Cheerios maintains dominant market position with >35% brand interest in key markets: Providence RI-New Bedford MA (49.0% brand interest, 2.0% decline), Abilene-Sweetwater TX (100.0% brand interest, +122.2% growth), and Albany GA (100.0% brand interest, +16.3% growth)
Cheerios achieves significant brand interest gains in Abilene-Sweetwater TX (+55.0% brand interest growth, now at 100.0%), Albany GA (+14.0% brand interest growth, now at 100.0%), and Amarillo TX (+13.0% brand interest growth, now at 97.0%)
Cheerios shows accelerating brand interest growth in Abilene-Sweetwater TX (+122.2% growth, 100.0% brand interest) and Albany GA (+16.3% growth, 100.0% brand interest)
Cheerios maintains stable brand interest performance in mature markets: Austin TX (-4.2% growth, 46.0% brand interest) and Boston MA-Manchester NH (-3.8% growth, 51.0% brand interest)
Cheerios faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-6.2% growth, 45.0% brand interest) and Albuquerque-Santa Fe NM (-18.8% growth, 39.0% brand interest)
Cheerios performance in major markets: Boston MA-Manchester NH (-3.8% growth, 51.0% brand interest, 2.6M TVHH), Charlotte NC (-10.6% growth, 42.0% brand interest, 1.3M TVHH), and Chicago IL (-2.2% growth, 44.0% brand interest, 3.6M TVHH)
Cheerios shows positive brand interest growth in markets representing 35.6% of total TVHH coverage
Cheerios maintains strong brand interest positions (>30% share) in key markets: Albany-Schenectady-Troy NY (45.0% brand interest, -3.0% change), Albuquerque-Santa Fe NM (39.0% brand interest, -9.0% change), and Alexandria LA (93.0% brand interest, -7.0% change)
Cheerios achieves significant brand interest gains in Abilene-Sweetwater TX (+55.0% brand interest), Albany GA (+14.0% brand interest), and Amarillo TX (+13.0% brand interest)
Competitive Insights
Competitive Insights showcase how Cheerios performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Cheerios can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Cheerios can focus its competitive strategy.
Cheerios demonstrates category leadership at dma level with 13.5% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+122.2%, 100.0% brand interest), Albany GA (+16.3%, 100.0% brand interest), and Amarillo TX (+15.5%, 97.0% brand interest)
In high-growth dma markets, Cheerios maintains an average brand interest of 85.5% with consistent performance across 55 markets
Cheerios shows strong momentum with 13.5% average brand interest growth across key dma markets: Yuma AZ-El Centro CA (+840.0% growth, +84.0% brand interest), Harrisonburg VA (+700.0% growth, +84.0% brand interest), and Billings, MT (+185.7% growth, +65.0% brand interest)
Cheerios captured additional brand interest in 85 dma markets, averaging +24.3% brand interest growth in key growth dma
Kellogg's Froot Loops shows strong momentum with 8.4% average brand interest growth across key dma markets: Fargo-Valley City ND (+800.0% growth, +24.0% brand interest), Syracuse NY (+800.0% growth, +16.0% brand interest), and Sioux Falls(Mitchell) SD (+733.3% growth, +22.0% brand interest)
Kellogg's Froot Loops captured additional brand interest in 50 dma markets, averaging +8.3% brand interest growth in key growth dma
In direct competition, Cheerios outperforms Kellogg's Froot Loops with 51.6 percentage point brand interest advantage across 207 shared markets: Albany-Schenectady-Troy NY (gap: 25.0% brand interest, 33.1% growth), Albuquerque-Santa Fe NM (gap: 17.0% brand interest, 23.5% growth), and Alexandria LA (gap: 93.0% brand interest, 7.0% growth)
In select markets, Honey Nut Cheerios outperforms Cheerios despite weaker overall growth (-10.3% vs +13.5% overall): Albany-Schenectady-Troy NY (Honey Nut Cheerios: +900.0% growth vs Cheerios: -6.2% growth), Austin TX (Honey Nut Cheerios: +12.5% growth vs Cheerios: -4.2% growth), and Cheyenne WY-Scottsbluff NE (Honey Nut Cheerios leads: 100.0% share, +100.0% growth vs Cheerios: 0.0%, -100.0%)
In select markets, Honey Nut Cheerios outperforms Frosted Flakes despite weaker overall growth (-10.3% vs -1.4% overall): Cincinnati OH (Honey Nut Cheerios leads: 9.0% share, +50.0% growth vs Frosted Flakes: 8.0%, -27.3%), Columbus OH (Honey Nut Cheerios leads: 11.0% share, +22.2% growth vs Frosted Flakes: 10.0%, -16.7%), and Greensboro-High Point-Winston Salem NC (Honey Nut Cheerios: +12.5% growth vs Frosted Flakes: -18.2% growth)
In select markets, Cinnamon Toast Crunch outperforms Frosted Flakes despite weaker overall growth (-3.4% vs -1.4% overall): Beaumont-Port Arthur TX (Cinnamon Toast Crunch leads: 23.0% share, +360.0% growth vs Frosted Flakes: 0.0%, -100.0%) and Birmingham AL (Cinnamon Toast Crunch leads: 23.0% share, +64.3% growth vs Frosted Flakes: 11.0%, -15.4%)
In select markets, Frosted Flakes outperforms Honey Nut Cheerios despite weaker overall growth (-1.4% vs -10.3% overall): Amarillo TX (Frosted Flakes leads: 3.0% share, +100.0% growth vs Honey Nut Cheerios: 0.0%, -100.0%) and Anchorage AK (Frosted Flakes leads: 3.0% share, +100.0% growth vs Honey Nut Cheerios: 0.0%, -100.0%)
In select markets, Cinnamon Toast Crunch outperforms Honey Nut Cheerios despite weaker overall growth (-3.4% vs -10.3% overall): Birmingham AL (Cinnamon Toast Crunch leads: 23.0% share, +64.3% growth vs Honey Nut Cheerios: 7.0%, -12.5%)
In select markets, Frosted Flakes outperforms Kellogg's Froot Loops despite weaker overall growth (-1.4% vs +8.4% overall): Albany-Schenectady-Troy NY (Frosted Flakes: +42.9% growth vs Kellogg's Froot Loops: -39.4% growth), Amarillo TX (Frosted Flakes leads: 3.0% share, +100.0% growth vs Kellogg's Froot Loops: 0.0%, -100.0%), and Anchorage AK (Frosted Flakes leads: 3.0% share, +100.0% growth vs Kellogg's Froot Loops: 0.0%, -100.0%)
In select markets, Honey Nut Cheerios outperforms Kellogg's Froot Loops despite weaker overall growth (-10.3% vs +8.4% overall): Albany-Schenectady-Troy NY (Honey Nut Cheerios: +900.0% growth vs Kellogg's Froot Loops: -39.4% growth), Atlanta GA (Honey Nut Cheerios: +11.1% growth vs Kellogg's Froot Loops: -16.7% growth), and Austin TX (Honey Nut Cheerios: +12.5% growth vs Kellogg's Froot Loops: -11.1% growth)
In select markets, Cinnamon Toast Crunch outperforms Kellogg's Froot Loops despite weaker overall growth (-3.4% vs +8.4% overall): Albany-Schenectady-Troy NY (Cinnamon Toast Crunch: +36.4% growth vs Kellogg's Froot Loops: -39.4% growth)
In select markets, Frosted Flakes outperforms Cinnamon Toast Crunch despite weaker overall growth (-1.4% vs -3.4% overall): Amarillo TX (Frosted Flakes leads: 3.0% share, +100.0% growth vs Cinnamon Toast Crunch: 0.0%, -100.0%), Anchorage AK (Frosted Flakes: +100.0% growth vs Cinnamon Toast Crunch: -57.1% growth), and Boise ID (Frosted Flakes: +100.0% growth vs Cinnamon Toast Crunch: -27.6% growth)