Chevrolet Silverado
Chevrolet
Company
Chevrolet
Industry
Full-size Pickup Trucks
Related Brands
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Investment Recommendations
Targeted investment recommendations for Chevrolet Silverado, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
30 DMAs
4 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
10 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
6 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
165 DMAs
45 States
|
Brand Insights
Brand Insights reveal Chevrolet Silverado’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Chevrolet Silverado shows challenging performance with -0.4% average growth across 51 markets (25.9% avg brand interest), with positive growth in 17 of 51 markets
Chevrolet Silverado has 0 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 30 stable markets (0-5%), and 17 declining markets
Chevrolet Silverado successfully defends strong market positions while maintaining brand interest growth in Alabama (maintained 29.0% brand interest, +3.6% growth), Arkansas (maintained 30.0% brand interest, +3.5% growth), and Florida (maintained 24.0% brand interest, +4.3% growth)
Chevrolet Silverado maintains stable brand interest performance in mature markets: Alaska (-4.2% growth, 23.0% brand interest) and Arizona (-3.3% growth, 29.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Full-size Pickup Trucks industry.
For Chevrolet Silverado, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Chevrolet Silverado, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Toyota Tundra demonstrates category leadership at state level with 16.1% average brand interest growth, showing exceptional performance in Alaska (+25.0%, 20.0% brand interest), Arizona (+15.4%, 15.0% brand interest), and Delaware (+55.6%, 14.0% brand interest)
In high-growth state markets, Toyota Tundra maintains an average brand interest of 14.7% with consistent performance across 23 markets
Toyota Tundra shows strong momentum with 16.1% average brand interest growth across key state markets: North Dakota (+85.7% growth, +6.0% brand interest), Vermont (+75.0% growth, +15.0% brand interest), and Delaware (+55.6% growth, +5.0% brand interest)
Toyota Tundra captured additional brand interest in 39 state markets, averaging +2.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Chevrolet Silverado in the Full-size Pickup Trucks category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 25.0% | +4.2% | +4.2% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 26.0% | +8.3% | -7.1% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 23.0% | +4.6% | +0.0% |
| Ft. Myers-Naples FL | 525,402 | 25.0% | +8.7% | -3.9% |
| Lexington KY | 434,265 | 33.0% | +6.5% | -10.8% |
| Des Moines-Ames IA | 401,464 | 34.0% | +6.3% | +0.0% |
| Roanoke-Lynchburg VA | 387,932 | 30.0% | +7.1% | -3.2% |
| Flint-Saginaw-Bay City MI | 375,743 | 41.0% | +7.9% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 29.0% | +11.5% | -3.3% |
| Columbus GA | 199,283 | 27.0% | +12.5% | +8.0% |
| Monroe LA-El Dorado AR | 147,849 | 31.0% | +24.0% | -6.1% |
| Albany GA | 122,885 | 29.0% | +7.4% | +3.6% |
| Dothan AL | 89,769 | 29.0% | +7.4% | +3.6% |
| Clarksburg-Weston WV | 84,830 | 25.0% | +13.6% | -13.8% |
| San Angelo TX | 49,037 | 29.0% | +11.5% | +3.6% |
| Casper-Riverton WY | 47,932 | 19.0% | +11.8% | -20.8% |
Maintain & Optimize
Stable markets with consistent performance
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Nashville TN | 993,259 | 29.0% | +3.6% | -3.3% |
| Wichita-Hutchinson KS | 388,977 | 30.0% | +3.5% | -3.2% |
| Shreveport LA | 317,492 | 31.0% | +3.3% | -3.1% |
| Youngstown OH | 221,187 | 31.0% | +3.3% | -3.1% |
| Victoria TX | 28,475 | 30.0% | +0.0% | +3.5% |
| Glendive MT | 3,332 | 2.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
165
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 21.0% | +0.0% | -19.2% |
| Los Angeles CA | 4,962,377 | 29.0% | -3.3% | -12.1% |
| Chicago IL | 3,081,097 | 28.0% | -3.5% | -9.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 29.0% | +3.6% | -6.5% |
| Atlanta GA | 2,277,873 | 24.0% | +0.0% | -14.3% |
| Houston TX | 2,266,381 | 28.0% | -3.5% | -6.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 23.0% | +0.0% | -8.0% |
| Boston MA-Manchester NH | 2,206,762 | 22.0% | -8.3% | -21.4% |
Brand Insights
Brand Insights for Chevrolet Silverado in the Full-size Pickup Trucks category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Chevrolet Silverado shows stable performance with 0.3% average growth across 210 markets (26.8% avg brand interest), with positive growth in 81 of 210 markets
Top performing markets for Chevrolet Silverado demonstrate exceptional results in Monroe LA-El Dorado AR (+24.0% growth, 31.0% brand interest, +6.0% change), Alpena MI (+17.6% growth, 40.0% brand interest, +6.0% change), and Clarksburg-Weston WV (+13.6% growth, 25.0% brand interest, +3.0% change)
Chevrolet Silverado has 3 markets with high growth (>15%), 32 markets with moderate growth (5-15%), 100 stable markets (0-5%), and 75 declining markets
Notable high-growth markets for Chevrolet Silverado include Alpena MI (+17.6% growth, 40.0% brand interest), Glendive MT (+100.0% growth, 2.0% brand interest), and Monroe LA-El Dorado AR (+24.0% growth, 31.0% brand interest)
Chevrolet Silverado demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+17.6% growth, +6.0% gain, 40.0% current brand interest), Monroe LA-El Dorado AR (+24.0% growth, +6.0% gain, 31.0% current brand interest), and Mankato MN (+13.3% growth, +4.0% gain, 34.0% current brand interest)
Chevrolet Silverado successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 40.0% brand interest, +17.6% growth), Monroe LA-El Dorado AR (maintained 31.0% brand interest, +24.0% growth), and Abilene-Sweetwater TX (maintained 30.0% brand interest, +3.5% growth)
In medium markets, Chevrolet Silverado shows modest growth with notable brand interest: Austin TX (+3.9% growth, 27.0% brand interest) and Birmingham AL (+0.0% growth, 27.0% brand interest)
In small markets, Chevrolet Silverado shows modest growth with notable brand interest: Alpena MI (+17.6% growth, 40.0% brand interest) and Glendive MT (+100.0% growth, 2.0% brand interest)
Chevrolet Silverado maintains dominant market position with >35% brand interest in key markets: Alpena MI (40.0% brand interest, +17.6% growth), Flint-Saginaw-Bay City MI (41.0% brand interest, +7.9% growth), and Lansing MI (36.0% brand interest, +5.9% growth)
Chevrolet Silverado achieves significant brand interest gains in Alpena MI (+6.0% brand interest growth, now at 40.0%), Monroe LA-El Dorado AR (+6.0% brand interest growth, now at 31.0%), and Flint-Saginaw-Bay City MI (+3.0% brand interest growth, now at 41.0%)
Chevrolet Silverado shows accelerating brand interest growth in Alpena MI (+17.6% growth, 40.0% brand interest) and Glendive MT (+100.0% growth, 2.0% brand interest)
Chevrolet Silverado demonstrates emerging brand interest strength in Glendive MT (+100.0% growth, 2.0% brand interest) and Casper-Riverton WY (+11.8% growth, 19.0% brand interest)
Chevrolet Silverado maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-3.6% growth, 27.0% brand interest) and Albuquerque-Santa Fe NM (-3.9% growth, 25.0% brand interest)
Chevrolet Silverado faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-3.6% growth, 27.0% brand interest) and Amarillo TX (-3.3% growth, 29.0% brand interest)
Chevrolet Silverado performance in major markets: Boston MA-Manchester NH (-8.3% growth, 22.0% brand interest, 2.6M TVHH), Chicago IL (-3.5% growth, 28.0% brand interest, 3.6M TVHH), and Columbus OH (-11.1% growth, 24.0% brand interest, 1.0M TVHH)
Chevrolet Silverado shows positive brand interest growth in markets representing 31.1% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Chevrolet Silverado performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Chevrolet Silverado can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Chevrolet Silverado can focus its competitive strategy.
Toyota Tundra demonstrates category leadership at dma level with 12.9% average brand interest growth, showing exceptional performance in Alexandria LA (+37.5%, 11.0% brand interest), Amarillo TX (+30.0%, 13.0% brand interest), and Anchorage AK (+17.6%, 20.0% brand interest)
In high-growth dma markets, Toyota Tundra maintains an average brand interest of 15.6% with consistent performance across 70 markets
Toyota Tundra shows strong momentum with 12.9% average brand interest growth across key dma markets: Parkersburg WV (+150.0% growth, +15.0% brand interest), Elmira NY (+120.0% growth, +12.0% brand interest), and Wheeling WV-Steubenville OH (+100.0% growth, +10.0% brand interest)
Toyota Tundra captured additional brand interest in 122 dma markets, averaging +2.9% brand interest growth in key growth dma
In direct competition, Toyota Tundra outperforms GMC Sierra with 5.1 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 8.0% brand interest, 25.0% growth), Bluefield-Beckley-Oak Hill WV (gap: 2.0% brand interest, 54.0% growth), and Columbus GA (gap: 1.0% brand interest, 0.6% growth)
In select markets, Ford F-150 outperforms Chevrolet Silverado despite weaker overall growth (-2.1% vs +0.3% overall): Albany-Schenectady-Troy NY (Ford F-150 leads: 31.0% share, +3.3% growth vs Chevrolet Silverado: 27.0%, -3.6%)
In select markets, Chevrolet Silverado outperforms GMC Sierra despite weaker overall growth (+0.3% vs +1.1% overall): Augusta GA (Chevrolet Silverado leads: 27.0% share, +8.0% growth vs GMC Sierra: 11.0%, -8.3%)
In select markets, Ram 1500 outperforms GMC Sierra despite weaker overall growth (-2.4% vs +1.1% overall): Bangor ME (Ram 1500: +7.1% growth vs GMC Sierra: -5.6% growth)
In select markets, Ford F-150 outperforms GMC Sierra despite weaker overall growth (-2.1% vs +1.1% overall): Albany-Schenectady-Troy NY (Ford F-150 leads: 31.0% share, +3.3% growth vs GMC Sierra: 10.0%, -9.1%)
In select markets, Chevrolet Silverado outperforms Ram 1500 despite weaker overall growth (+0.3% vs -2.4% overall): Abilene-Sweetwater TX (Chevrolet Silverado leads: 30.0% share, +3.5% growth vs Ram 1500: 15.0%, -6.2%) and Albany GA (Chevrolet Silverado leads: 29.0% share, +7.4% growth vs Ram 1500: 11.0%, -15.4%)
In select markets, GMC Sierra outperforms Ram 1500 despite weaker overall growth (+1.1% vs -2.4% overall): Abilene-Sweetwater TX (GMC Sierra: +9.1% growth vs Ram 1500: -6.2% growth), Albany GA (GMC Sierra leads: 13.0% share, +8.3% growth vs Ram 1500: 11.0%, -15.4%), and Alpena MI (GMC Sierra leads: 16.0% share, +6.7% growth vs Ram 1500: 11.0%, -31.2%)
In select markets, Ford F-150 outperforms Ram 1500 despite weaker overall growth (-2.1% vs -2.4% overall): Albany-Schenectady-Troy NY (Ford F-150 leads: 31.0% share, +3.3% growth vs Ram 1500: 16.0%, -5.9%)
In select markets, Chevrolet Silverado outperforms Ford F-150 despite weaker overall growth (+0.3% vs -2.1% overall): Abilene-Sweetwater TX (Chevrolet Silverado: +3.5% growth vs Ford F-150: -2.9% growth), Alpena MI (Chevrolet Silverado leads: 40.0% share, +17.6% growth vs Ford F-150: 33.0%, -5.7%), and Augusta GA (Chevrolet Silverado: +8.0% growth vs Ford F-150: -2.6% growth)
In select markets, Chevrolet Silverado outperforms Toyota Tundra despite weaker overall growth (+0.3% vs +12.9% overall): Albany GA (Chevrolet Silverado leads: 29.0% share, +7.4% growth vs Toyota Tundra: 5.0%, -16.7%), Bluefield-Beckley-Oak Hill WV (Chevrolet Silverado leads: 30.0% share, +3.5% growth vs Toyota Tundra: 8.0%, -11.1%), and Columbus GA (Chevrolet Silverado leads: 27.0% share, +12.5% growth vs Toyota Tundra: 12.0%, -7.7%)
In select markets, GMC Sierra outperforms Toyota Tundra despite weaker overall growth (+1.1% vs +12.9% overall): Albany GA (GMC Sierra leads: 13.0% share, +8.3% growth vs Toyota Tundra: 5.0%, -16.7%), Bluefield-Beckley-Oak Hill WV (GMC Sierra leads: 10.0% share, +42.9% growth vs Toyota Tundra: 8.0%, -11.1%), and Dayton OH (GMC Sierra leads: 11.0% share, +10.0% growth vs Toyota Tundra: 8.0%, -11.1%)
Chevrolet Silverado successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 40.0% brand interest, +17.6% growth), Monroe LA-El Dorado AR (maintained 31.0% brand interest, +24.0% growth), and Abilene-Sweetwater TX (maintained 30.0% brand interest, +3.5% growth)