Chevrolet Silverado
Chevrolet
Company
Chevrolet
Industry
Full-size Pickup Trucks
Related Brands
Integrate Chevrolet Silverado's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Chevrolet Silverado, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
2 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
2 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
5 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
202 DMAs
50 States
|
Brand Insights
Brand Insights reveal Chevrolet Silverado’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Chevrolet Silverado shows challenging performance with -7.7% average growth across 51 markets (26.3% avg brand interest), with positive growth in 1 of 51 markets
Top performing markets for Chevrolet Silverado demonstrate exceptional results in District of Columbia (+19.1% growth, 25.0% brand interest, +4.0% change)
Chevrolet Silverado has 1 market with high growth (>15%), 0 markets with moderate growth (5-15%), 1 stable market (0-5%), and 49 declining markets
Notable high-growth markets for Chevrolet Silverado include District of Columbia (+19.1% growth, 25.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Full-size Pickup Trucks industry.
For Chevrolet Silverado, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Chevrolet Silverado, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Ram 1500 demonstrates category leadership at state level with 10.8% average brand interest growth, showing exceptional performance in Alaska (+23.1%, 16.0% brand interest), Arkansas (+20.0%, 12.0% brand interest), and Colorado (+16.7%, 14.0% brand interest)
In high-growth state markets, Ram 1500 maintains an average brand interest of 13.8% with consistent performance across 18 markets
Ram 1500 shows strong momentum with 10.8% average brand interest growth across key state markets: Georgia (+33.3% growth, +3.0% brand interest), Alaska (+23.1% growth, +3.0% brand interest), and Arkansas (+20.0% growth, +2.0% brand interest)
Ram 1500 captured additional brand interest in 43 state markets, averaging +1.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Chevrolet Silverado in the Full-size Pickup Trucks category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Jonesboro AR | 73,449 | 30.0% | +3.5% | +0.0% |
| Lafayette IN | 69,020 | 28.0% | -3.5% | +7.7% |
High Growth Priority
Large markets showing strong consistent growth
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greenwood-Greenville MS | 52,998 | 31.0% | +6.9% | +3.3% |
| District of Columbia | N/A | 25.0% | +19.1% | +13.6% |
Maintain & Optimize
Stable markets with consistent performance
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Fresno-Visalia CA | 539,002 | 43.0% | +0.0% | +2.4% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 34.0% | +0.0% | -2.9% |
| Albany GA | 122,885 | 28.0% | +3.7% | -3.5% |
| Laredo TX | 69,845 | 30.0% | +3.5% | -3.2% |
| Meridian MS | 55,267 | 30.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
202
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 22.0% | -12.0% | -12.0% |
| Los Angeles CA | 4,962,377 | 30.0% | -6.3% | -14.3% |
| Chicago IL | 3,081,097 | 28.0% | -6.7% | -12.5% |
| Philadelphia PA | 2,642,616 | 24.0% | -11.1% | -7.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 28.0% | -6.7% | -12.5% |
| Atlanta GA | 2,277,873 | 25.0% | -7.4% | -7.4% |
| Houston TX | 2,266,381 | 30.0% | +0.0% | -3.2% |
| Washington DC (Hagerstown MD) | 2,224,748 | 24.0% | +0.0% | -14.3% |
Brand Insights
Brand Insights for Chevrolet Silverado in the Full-size Pickup Trucks category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Chevrolet Silverado shows challenging performance with -9.2% average growth across 210 markets (27.1% avg brand interest), with positive growth in 4 of 210 markets
Chevrolet Silverado has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 17 stable markets (0-5%), and 192 declining markets
Chevrolet Silverado successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 28.0% brand interest, +3.7% growth), Dayton OH (maintained 33.0% brand interest, +0.0% growth), and Eugene OR (maintained 22.0% brand interest, +0.0% growth)
Chevrolet Silverado maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-3.6% growth, 27.0% brand interest) and Augusta GA (-3.5% growth, 28.0% brand interest)
Chevrolet Silverado faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-11.8% growth, 30.0% brand interest) and Albany-Schenectady-Troy NY (-6.5% growth, 29.0% brand interest)
Chevrolet Silverado performance in major markets: Atlanta GA (-7.4% growth, 25.0% brand interest, 2.7M TVHH), Baltimore MD (-8.0% growth, 23.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-7.7% growth, 24.0% brand interest, 2.6M TVHH)
Chevrolet Silverado shows positive brand interest growth in markets representing 0.3% of total TVHH coverage
Chevrolet Silverado maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (30.0% brand interest, -4.0% change), Albany-Schenectady-Troy NY (29.0% brand interest, -2.0% change), and Albuquerque-Santa Fe NM (27.0% brand interest, -1.0% change)
Chevrolet Silverado achieves significant brand interest gains in Albany GA (+1.0% brand interest), Jonesboro AR (+1.0% brand interest), and Laredo TX (+1.0% brand interest)
Chevrolet Silverado maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (30.0% brand interest, -11.8% change) and Albany-Schenectady-Troy NY (29.0% brand interest, -6.5% change)
Chevrolet Silverado shows challenging performance with -10.9% average growth across 210 markets (27.1% avg brand interest), with positive growth in 4 of 210 markets
Chevrolet Silverado has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 12 stable markets (0-5%), and 197 declining markets
Chevrolet Silverado successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 30.0% brand interest, +0.0% growth), Charlottesville VA (maintained 27.0% brand interest, +0.0% growth), and Fresno-Visalia CA (maintained 43.0% brand interest, +2.4% growth)
Chevrolet Silverado maintains stable brand interest performance in mature markets: Albany GA (-3.5% growth, 28.0% brand interest) and Alpena MI (-4.8% growth, 40.0% brand interest)
Chevrolet Silverado faces growth challenges in historically strong markets: Albany GA (-3.5% growth, 28.0% brand interest) and Albany-Schenectady-Troy NY (-9.4% growth, 29.0% brand interest)
Chevrolet Silverado performance in major markets: Atlanta GA (-7.4% growth, 25.0% brand interest, 2.7M TVHH), Baltimore MD (-14.8% growth, 23.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-11.1% growth, 24.0% brand interest, 2.6M TVHH)
Competitive Insights
Competitive Insights showcase how Chevrolet Silverado performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Chevrolet Silverado can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Chevrolet Silverado can focus its competitive strategy.
Ram 1500 demonstrates category leadership at dma level with 11.6% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+21.4%, 17.0% brand interest), Albany-Schenectady-Troy NY (+28.6%, 18.0% brand interest), and Albuquerque-Santa Fe NM (+27.3%, 14.0% brand interest)
In high-growth dma markets, Ram 1500 maintains an average brand interest of 14.7% with consistent performance across 77 markets
Ram 1500 shows strong momentum with 11.6% average brand interest growth across key dma markets: Eureka CA (+66.7% growth, +6.0% brand interest), St. Joseph MO (+60.0% growth, +6.0% brand interest), and Alexandria LA (+44.4% growth, +4.0% brand interest)
Ram 1500 captured additional brand interest in 166 dma markets, averaging +1.9% brand interest growth in key growth dma
Toyota Tundra shows strong momentum with 5.4% average brand interest growth across key dma markets: Casper-Riverton WY (+66.7% growth, +6.0% brand interest), Presque Isle ME (+66.7% growth, +6.0% brand interest), and Parkersburg WV (+42.9% growth, +3.0% brand interest)
Toyota Tundra captured additional brand interest in 101 dma markets, averaging +1.6% brand interest growth in key growth dma
In direct competition, Ram 1500 outperforms Toyota Tundra with 5.0 percentage point brand interest advantage across 210 shared markets: Cheyenne WY-Scottsbluff NE (gap: 3.0% brand interest, 34.6% growth), Columbia-Jefferson City MO (gap: 2.0% brand interest, 8.3% growth), and Glendive MT (gap: 0.0% brand interest, 100.0% growth)
In select markets, Chevrolet Silverado outperforms GMC Sierra despite weaker overall growth (-9.2% vs -3.1% overall): Albany-Schenectady-Troy NY (Chevrolet Silverado leads: 29.0% share, -6.5% growth vs GMC Sierra: 11.0%, -8.3%), Anchorage AK (Chevrolet Silverado: 23.0% share vs GMC Sierra: 11.0% share), and Augusta GA (Chevrolet Silverado leads: 28.0% share, -3.5% growth vs GMC Sierra: 12.0%, -7.7%)
In select markets, Chevrolet Silverado outperforms Ram 1500 despite weaker overall growth (-9.2% vs +11.6% overall): Cheyenne WY-Scottsbluff NE (Chevrolet Silverado leads: 23.0% share, -11.5% growth vs Ram 1500: 13.0%, -23.5%), Columbia-Jefferson City MO (Chevrolet Silverado leads: 30.0% share, -3.2% growth vs Ram 1500: 11.0%, -8.3%), and Hattiesburg-Laurel MS (Chevrolet Silverado: 28.0% share vs Ram 1500: 9.0% share)
In select markets, GMC Sierra outperforms Ram 1500 despite weaker overall growth (-3.1% vs +11.6% overall): Cheyenne WY-Scottsbluff NE (GMC Sierra leads: 15.0% share, +0.0% growth vs Ram 1500: 13.0%, -23.5%), Columbia-Jefferson City MO (GMC Sierra: +10.0% growth vs Ram 1500: -8.3% growth), and Glendive MT (GMC Sierra: +0.0% growth vs Ram 1500: -100.0% growth)
In select markets, Ford F-150 outperforms Ram 1500 despite weaker overall growth (+4.1% vs +11.6% overall): Cheyenne WY-Scottsbluff NE (Ford F-150 leads: 39.0% share, +18.2% growth vs Ram 1500: 13.0%, -23.5%), Columbia-Jefferson City MO (Ford F-150 leads: 39.0% share, +2.6% growth vs Ram 1500: 11.0%, -8.3%), and Glendive MT (Ford F-150 leads: 100.0% share, +138.1% growth vs Ram 1500: 0.0%, -100.0%)
In select markets, Toyota Tundra outperforms Ram 1500 despite weaker overall growth (+5.4% vs +11.6% overall): Cheyenne WY-Scottsbluff NE (Toyota Tundra: +11.1% growth vs Ram 1500: -23.5% growth), Columbia-Jefferson City MO (Toyota Tundra: +0.0% growth vs Ram 1500: -8.3% growth), and Glendive MT (Toyota Tundra: +0.0% growth vs Ram 1500: -100.0% growth)
In select markets, Chevrolet Silverado outperforms Ford F-150 despite weaker overall growth (-9.2% vs +4.1% overall): Albany GA (Chevrolet Silverado: +3.7% growth vs Ford F-150: -4.8% growth), Albuquerque-Santa Fe NM (Chevrolet Silverado: -3.6% growth vs Ford F-150: -7.9% growth), and Alpena MI (Chevrolet Silverado: 40.0% share vs Ford F-150: 29.0% share)
In select markets, Chevrolet Silverado outperforms Toyota Tundra despite weaker overall growth (-9.2% vs +5.4% overall): Alexandria LA (Chevrolet Silverado leads: 24.0% share, -17.2% growth vs Toyota Tundra: 7.0%, -36.4%), Bangor ME (Chevrolet Silverado leads: 25.0% share, -3.9% growth vs Toyota Tundra: 14.0%, -6.7%), and Bluefield-Beckley-Oak Hill WV (Chevrolet Silverado leads: 30.0% share, -3.2% growth vs Toyota Tundra: 8.0%, -20.0%)
In select markets, GMC Sierra outperforms Toyota Tundra despite weaker overall growth (-3.1% vs +5.4% overall): Alexandria LA (GMC Sierra leads: 16.0% share, +0.0% growth vs Toyota Tundra: 7.0%, -36.4%), Bangor ME (GMC Sierra leads: 19.0% share, +5.6% growth vs Toyota Tundra: 14.0%, -6.7%), and Bluefield-Beckley-Oak Hill WV (GMC Sierra: -11.1% growth vs Toyota Tundra: -20.0% growth)
In select markets, Ford F-150 outperforms Toyota Tundra despite weaker overall growth (+4.1% vs +5.4% overall): Alexandria LA (Ford F-150 leads: 40.0% share, +14.3% growth vs Toyota Tundra: 7.0%, -36.4%), Bangor ME (Ford F-150 leads: 28.0% share, +3.7% growth vs Toyota Tundra: 14.0%, -6.7%), and Bluefield-Beckley-Oak Hill WV (Ford F-150 leads: 38.0% share, +5.6% growth vs Toyota Tundra: 8.0%, -20.0%)