Chevrolet Silverado
Chevrolet
Company
Chevrolet
Industry
Full-size Pickup Trucks
Related Brands
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Investment Recommendations
Targeted investment recommendations for Chevrolet Silverado, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
15 DMAs
2 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
12 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
6 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
177 DMAs
48 States
|
Brand Insights
Brand Insights reveal Chevrolet Silverado’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Chevrolet Silverado shows challenging performance with -1.1% average growth across 51 markets (25.5% avg brand interest), with positive growth in 9 of 51 markets
Chevrolet Silverado has 0 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 21 declining markets
Chevrolet Silverado successfully defends strong market positions while maintaining brand interest growth in Alaska (maintained 24.0% brand interest, +4.3% growth), Maine (maintained 24.0% brand interest, +4.3% growth), and Massachusetts (maintained 23.0% brand interest, +4.5% growth)
Chevrolet Silverado maintains stable brand interest performance in mature markets: Alabama (-3.5% growth, 28.0% brand interest) and Arizona (-3.5% growth, 28.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Full-size Pickup Trucks industry.
For Chevrolet Silverado, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Chevrolet Silverado, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Ram 1500 demonstrates category leadership at state level with 6.2% average brand interest growth, showing exceptional performance in Alabama (+22.2%, 11.0% brand interest), Delaware (+23.1%, 16.0% brand interest), and Maryland (+15.4%, 15.0% brand interest)
In high-growth state markets, Ram 1500 maintains an average brand interest of 14.0% with consistent performance across 7 markets
Ram 1500 shows strong momentum with 6.2% average brand interest growth across key state markets: Delaware (+23.1% growth, +3.0% brand interest), Alabama (+22.2% growth, +2.0% brand interest), and Vermont (+20.0% growth, +2.0% brand interest)
Ram 1500 captured additional brand interest in 32 state markets, averaging +1.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Chevrolet Silverado in the Full-size Pickup Trucks category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Diego CA | 940,959 | 25.0% | +8.7% | -10.7% |
| Columbus OH | 865,632 | 26.0% | +8.3% | -13.3% |
| Jacksonville FL | 671,993 | 26.0% | +8.3% | -3.7% |
| Columbia SC | 382,874 | 30.0% | +7.1% | +0.0% |
| Champaign & Springfield-Decatur IL | 317,118 | 31.0% | +3.3% | +3.3% |
| Greenville-New Bern-Washington NC | 259,522 | 30.0% | +7.1% | -6.3% |
| Traverse City-Cadillac MI | 216,002 | 32.0% | +6.7% | -8.6% |
| Anchorage AK | 137,029 | 25.0% | +8.7% | -13.8% |
High Growth Priority
Large markets showing strong consistent growth
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Kansas City MO | 866,618 | 27.0% | +12.5% | -6.9% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 32.0% | +14.3% | -8.6% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 30.0% | +15.4% | +0.0% |
| Wilmington NC | 186,609 | 29.0% | +11.5% | +11.5% |
| Beaumont-Port Arthur TX | 143,616 | 30.0% | +11.1% | -3.2% |
| Bangor ME | 120,853 | 26.0% | +13.0% | +0.0% |
| Elmira NY | 80,555 | 26.0% | +18.2% | -13.3% |
| Jonesboro AR | 73,449 | 31.0% | +10.7% | +6.9% |
Maintain & Optimize
Stable markets with consistent performance
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Denver CO | 1,523,659 | 21.0% | +5.0% | -4.6% |
| Fresno-Visalia CA | 539,002 | 41.0% | +2.5% | -4.7% |
| Lexington KY | 434,265 | 33.0% | +0.0% | -2.9% |
| Jackson MS | 288,295 | 29.0% | +3.6% | -3.3% |
| Eugene OR | 213,214 | 21.0% | +5.0% | -4.6% |
| Meridian MS | 55,267 | 29.0% | +3.6% | -3.3% |
Turnaround Priority
Markets requiring immediate attention / improvement
177
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 21.0% | +0.0% | -16.0% |
| Los Angeles CA | 4,962,377 | 30.0% | +3.5% | -6.3% |
| Chicago IL | 3,081,097 | 28.0% | +0.0% | -6.7% |
| Philadelphia PA | 2,642,616 | 22.0% | -12.0% | -18.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 28.0% | -3.5% | -6.7% |
| Atlanta GA | 2,277,873 | 25.0% | +4.2% | -7.4% |
| Houston TX | 2,266,381 | 27.0% | -3.6% | -10.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 21.0% | -8.7% | -12.5% |
Brand Insights
Brand Insights for Chevrolet Silverado in the Full-size Pickup Trucks category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Chevrolet Silverado shows challenging performance with -0.8% average growth across 209 markets (26.6% avg brand interest), with positive growth in 64 of 209 markets
Top performing markets for Chevrolet Silverado demonstrate exceptional results in Parkersburg WV (+23.8% growth, 26.0% brand interest, +5.0% change), Elmira NY (+18.2% growth, 26.0% brand interest, +4.0% change), and Mobile AL-Pensacola (Ft. Walton Beach) FL (+15.4% growth, 30.0% brand interest, +4.0% change)
Chevrolet Silverado has 3 markets with high growth (>15%), 27 markets with moderate growth (5-15%), 76 stable markets (0-5%), and 103 declining markets
Notable high-growth markets for Chevrolet Silverado include Elmira NY (+18.2% growth, 26.0% brand interest), Mobile AL-Pensacola (Ft. Walton Beach) FL (+15.4% growth, 30.0% brand interest), and Parkersburg WV (+23.8% growth, 26.0% brand interest)
Chevrolet Silverado demonstrates strong market momentum with combined growth and brand interest gains in key markets: Elmira NY (+18.2% growth, +4.0% gain, 26.0% current brand interest), Mobile AL-Pensacola (Ft. Walton Beach) FL (+15.4% growth, +4.0% gain, 30.0% current brand interest), and Parkersburg WV (+23.8% growth, +5.0% gain, 26.0% current brand interest)
Chevrolet Silverado successfully defends strong market positions while maintaining brand interest growth in Elmira NY (maintained 26.0% brand interest, +18.2% growth), Mobile AL-Pensacola (Ft. Walton Beach) FL (maintained 30.0% brand interest, +15.4% growth), and Parkersburg WV (maintained 26.0% brand interest, +23.8% growth)
In medium markets, Chevrolet Silverado shows modest growth with notable brand interest: Mobile AL-Pensacola (Ft. Walton Beach) FL (+15.4% growth, 30.0% brand interest) and Albany-Schenectady-Troy NY (+3.7% growth, 28.0% brand interest)
Chevrolet Silverado maintains dominant market position with >35% brand interest in key markets: Fresno-Visalia CA (41.0% brand interest, +2.5% growth)
Chevrolet Silverado achieves significant brand interest gains in Elmira NY (+4.0% brand interest growth, now at 26.0%), Mobile AL-Pensacola (Ft. Walton Beach) FL (+4.0% brand interest growth, now at 30.0%), and Parkersburg WV (+5.0% brand interest growth, now at 26.0%)
Chevrolet Silverado shows accelerating brand interest growth in Elmira NY (+18.2% growth, 26.0% brand interest) and Mobile AL-Pensacola (Ft. Walton Beach) FL (+15.4% growth, 30.0% brand interest)
Chevrolet Silverado maintains stable brand interest performance in mature markets: Alexandria LA (-4.2% growth, 23.0% brand interest) and Amarillo TX (-3.5% growth, 28.0% brand interest)
Chevrolet Silverado faces growth challenges in historically strong markets: Alpena MI (-12.5% growth, 35.0% brand interest) and Amarillo TX (-3.5% growth, 28.0% brand interest)
Chevrolet Silverado performance in major markets: Baltimore MD (-4.3% growth, 22.0% brand interest, 1.1M TVHH), Cleveland-Akron (Canton) OH (-3.5% growth, 28.0% brand interest, 1.6M TVHH), and Dallas-Ft. Worth TX (-3.5% growth, 28.0% brand interest, 3.0M TVHH)
Chevrolet Silverado shows positive brand interest growth in markets representing 28.8% of total TVHH coverage
Chevrolet Silverado maintains strong brand interest positions (>30% share) in key markets: Albany GA (24.0% brand interest, -5.0% change), Albuquerque-Santa Fe NM (23.0% brand interest, -2.0% change), and Alexandria LA (23.0% brand interest, -1.0% change)
Chevrolet Silverado achieves significant brand interest gains in Elmira NY (+4.0% brand interest), Mobile AL-Pensacola (Ft. Walton Beach) FL (+4.0% brand interest), and Parkersburg WV (+5.0% brand interest)
Competitive Insights
Competitive Insights showcase how Chevrolet Silverado performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Chevrolet Silverado can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Chevrolet Silverado can focus its competitive strategy.
Ram 1500 demonstrates category leadership at dma level with 3.1% average brand interest growth, showing exceptional performance in Albany GA (+27.3%, 14.0% brand interest), Alexandria LA (+15.4%, 15.0% brand interest), and Alpena MI (+36.4%, 15.0% brand interest)
In high-growth dma markets, Ram 1500 maintains an average brand interest of 14.8% with consistent performance across 28 markets
In direct competition, Ram 1500 outperforms Ford F-150 with 23.7 percentage point brand interest advantage across 210 shared markets: Bangor ME (gap: 13.0% brand interest, 3.1% growth), Casper-Riverton WY (gap: 27.0% brand interest, 11.8% growth), and Champaign & Springfield-Decatur IL (gap: 20.0% brand interest, 3.8% growth)
In select markets, Ford F-150 outperforms Chevrolet Silverado despite weaker overall growth (+1.7% vs -0.8% overall): Albany GA (Ford F-150 leads: 43.0% share, +2.4% growth vs Chevrolet Silverado: 24.0%, -17.2%), Albuquerque-Santa Fe NM (Ford F-150 leads: 38.0% share, +5.6% growth vs Chevrolet Silverado: 23.0%, -8.0%), and Alexandria LA (Ford F-150 leads: 38.0% share, +5.6% growth vs Chevrolet Silverado: 23.0%, -4.2%)
In select markets, Toyota Tundra outperforms Chevrolet Silverado despite weaker overall growth (-3.0% vs -0.8% overall): Albany GA (Toyota Tundra: +40.0% growth vs Chevrolet Silverado: -17.2% growth) and Baton Rouge LA (Toyota Tundra: +8.3% growth vs Chevrolet Silverado: -3.7% growth)
In select markets, Ford F-150 outperforms GMC Sierra despite weaker overall growth (+1.7% vs -0.1% overall): Albany GA (Ford F-150 leads: 43.0% share, +2.4% growth vs GMC Sierra: 12.0%, -7.7%), Alpena MI (Ford F-150 leads: 35.0% share, +6.1% growth vs GMC Sierra: 15.0%, -6.2%), and Amarillo TX (Ford F-150 leads: 35.0% share, +9.4% growth vs GMC Sierra: 13.0%, -13.3%)
In select markets, Toyota Tundra outperforms GMC Sierra despite weaker overall growth (-3.0% vs -0.1% overall): Albany GA (Toyota Tundra: +40.0% growth vs GMC Sierra: -7.7% growth) and Baton Rouge LA (Toyota Tundra: +8.3% growth vs GMC Sierra: -5.9% growth)
In select markets, Chevrolet Silverado outperforms Ram 1500 despite weaker overall growth (-0.8% vs +3.1% overall): Bangor ME (Chevrolet Silverado leads: 26.0% share, +13.0% growth vs Ram 1500: 14.0%, -6.7%) and Champaign & Springfield-Decatur IL (Chevrolet Silverado leads: 31.0% share, +3.3% growth vs Ram 1500: 14.0%, -6.7%)
In select markets, GMC Sierra outperforms Ram 1500 despite weaker overall growth (-0.1% vs +3.1% overall): Casper-Riverton WY (GMC Sierra: +10.0% growth vs Ram 1500: -6.7% growth)
In select markets, Ford F-150 outperforms Ram 1500 despite weaker overall growth (+1.7% vs +3.1% overall): Casper-Riverton WY (Ford F-150 leads: 41.0% share, +5.1% growth vs Ram 1500: 14.0%, -6.7%)
In select markets, Toyota Tundra outperforms Ram 1500 despite weaker overall growth (-3.0% vs +3.1% overall): Champaign & Springfield-Decatur IL (Toyota Tundra: +16.7% growth vs Ram 1500: -6.7% growth)
In select markets, Chevrolet Silverado outperforms Ford F-150 despite weaker overall growth (-0.8% vs +1.7% overall): Atlanta GA (Chevrolet Silverado: +4.2% growth vs Ford F-150: -4.7% growth), Bangor ME (Chevrolet Silverado: +13.0% growth vs Ford F-150: -3.6% growth), and Beaumont-Port Arthur TX (Chevrolet Silverado: +11.1% growth vs Ford F-150: -2.8% growth)
In select markets, Toyota Tundra outperforms Ford F-150 despite weaker overall growth (-3.0% vs +1.7% overall): Baton Rouge LA (Toyota Tundra: +8.3% growth vs Ford F-150: -3.0% growth), Beaumont-Port Arthur TX (Toyota Tundra: +10.0% growth vs Ford F-150: -2.8% growth), and Butte-Bozeman MT (Toyota Tundra: +5.0% growth vs Ford F-150: -5.4% growth)
In select markets, Chevrolet Silverado outperforms Toyota Tundra despite weaker overall growth (-0.8% vs -3.0% overall): Albany-Schenectady-Troy NY (Chevrolet Silverado leads: 28.0% share, +3.7% growth vs Toyota Tundra: 14.0%, -12.5%)
In select markets, GMC Sierra outperforms Toyota Tundra despite weaker overall growth (-0.1% vs -3.0% overall): Albany-Schenectady-Troy NY (GMC Sierra: +10.0% growth vs Toyota Tundra: -12.5% growth)
In select markets, Ford F-150 outperforms Toyota Tundra despite weaker overall growth (+1.7% vs -3.0% overall): Alexandria LA (Ford F-150 leads: 38.0% share, +5.6% growth vs Toyota Tundra: 8.0%, -27.3%) and Amarillo TX (Ford F-150 leads: 35.0% share, +9.4% growth vs Toyota Tundra: 12.0%, -7.7%)