Cinnamon Toast Crunch
General Mills
Company
General Mills
Industry
Cereals
Other General Mills Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Cinnamon Toast Crunch, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
27 DMAs
15 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
45 DMAs
11 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
34 DMAs
3 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
102 DMAs
21 States
|
Brand Insights
Brand Insights reveal Cinnamon Toast Crunch’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Cinnamon Toast Crunch shows challenging performance with -1.2% average growth across 51 markets (17.8% avg brand interest), with positive growth in 20 of 51 markets
Top performing markets for Cinnamon Toast Crunch demonstrate exceptional results in New Mexico (+33.3% growth, 20.0% brand interest, +5.0% change), Delaware (+29.4% growth, 22.0% brand interest, +5.0% change), and Alabama (+22.2% growth, 22.0% brand interest, +4.0% change)
Cinnamon Toast Crunch has 6 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 8 stable markets (0-5%), and 25 declining markets
Notable high-growth markets for Cinnamon Toast Crunch include Alabama (+22.2% growth, 22.0% brand interest), Delaware (+29.4% growth, 22.0% brand interest), and Montana (+240.0% growth, 17.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Cinnamon Toast Crunch, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Cinnamon Toast Crunch, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Kellogg's Froot Loops demonstrates category leadership at state level with 49.9% average brand interest growth, showing exceptional performance in Alaska (+900.0%, 30.0% brand interest), Connecticut (+16.7%, 14.0% brand interest), and Idaho (+33.3%, 20.0% brand interest)
In high-growth state markets, Kellogg's Froot Loops maintains an average brand interest of 19.0% with consistent performance across 7 markets
Frosted Flakes shows strong momentum with 8.5% average brand interest growth across key state markets: Montana (+366.7% growth, +11.0% brand interest), Oregon (+57.1% growth, +4.0% brand interest), and Nebraska (+50.0% growth, +3.0% brand interest)
Frosted Flakes captured additional brand interest in 25 state markets, averaging +2.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Cinnamon Toast Crunch in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 18.0% | +5.9% | +0.0% |
| Los Angeles CA | 4,962,377 | 19.0% | -5.0% | +5.6% |
| Chicago IL | 3,081,097 | 21.0% | +5.0% | +31.3% |
| Seattle-Tacoma WA | 1,798,974 | 18.0% | -5.3% | +12.5% |
| Denver CO | 1,523,659 | 16.0% | +6.7% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 21.0% | -4.6% | +16.7% |
| Indianapolis IN | 1,026,188 | 22.0% | -12.0% | +15.8% |
| Baltimore MD | 977,058 | 23.0% | +0.0% | +27.8% |
High Growth Priority
Large markets showing strong consistent growth
45
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 21.0% | +23.5% | +23.5% |
| Boston MA-Manchester NH | 2,206,762 | 17.0% | +13.3% | +6.3% |
| Detroit MI | 1,646,663 | 20.0% | +11.1% | -4.8% |
| Charlotte NC | 1,124,890 | 21.0% | +31.3% | -4.6% |
| Portland OR | 1,086,232 | 18.0% | +28.6% | +20.0% |
| St. Louis MO | 1,066,886 | 20.0% | +11.1% | +0.0% |
| Pittsburgh PA | 998,699 | 20.0% | +11.1% | +11.1% |
| Las Vegas NV | 739,704 | 23.0% | +27.8% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 21.0% | +0.0% | +5.0% |
| Atlanta GA | 2,277,873 | 21.0% | +0.0% | +0.0% |
| Nashville TN | 993,259 | 20.0% | +0.0% | +0.0% |
| Buffalo NY | 537,294 | 20.0% | +0.0% | +0.0% |
| Dayton OH | 418,047 | 24.0% | +0.0% | +0.0% |
| Monroe LA-El Dorado AR | 147,849 | 0.0% | +0.0% | +0.0% |
| Missoula MT | 110,645 | 0.0% | +0.0% | +0.0% |
| Hattiesburg-Laurel MS | 96,093 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
102
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 19.0% | -5.0% | +0.0% |
| Houston TX | 2,266,381 | 21.0% | -4.6% | +5.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 15.0% | -6.3% | -6.3% |
| Phoenix AZ | 1,818,040 | 16.0% | +0.0% | -15.8% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 18.0% | -18.2% | -10.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 18.0% | +0.0% | -14.3% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 19.0% | -9.5% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 23.0% | -11.5% | +4.6% |
Brand Insights
Brand Insights for Cinnamon Toast Crunch in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Cinnamon Toast Crunch shows challenging performance with -3.4% average growth across 207 markets (12.7% avg brand interest), with positive growth in 66 of 207 markets
Top performing markets for Cinnamon Toast Crunch demonstrate exceptional results in Odessa-Midland TX (+700.0% growth, 32.0% brand interest, +28.0% change), Jonesboro AR (+583.3% growth, 41.0% brand interest, +35.0% change), and Lafayette LA (+440.0% growth, 27.0% brand interest, +22.0% change)
Cinnamon Toast Crunch has 39 markets with high growth (>15%), 24 markets with moderate growth (5-15%), 43 stable markets (0-5%), and 101 declining markets
Notable high-growth markets for Cinnamon Toast Crunch include Albany-Schenectady-Troy NY (+36.4% growth, 15.0% brand interest), Alexandria LA (+100.0% growth, 7.0% brand interest), and Beaumont-Port Arthur TX (+360.0% growth, 23.0% brand interest)
Cinnamon Toast Crunch demonstrates strong market momentum with combined growth and brand interest gains in key markets: Beaumont-Port Arthur TX (+360.0% growth, +18.0% gain, 23.0% current brand interest), Birmingham AL (+64.3% growth, +9.0% gain, 23.0% current brand interest), and Champaign & Springfield-Decatur IL (+23.8% growth, +5.0% gain, 26.0% current brand interest)
Cinnamon Toast Crunch successfully defends strong market positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 23.0% brand interest, +360.0% growth), Birmingham AL (maintained 23.0% brand interest, +64.3% growth), and Champaign & Springfield-Decatur IL (maintained 26.0% brand interest, +23.8% growth)
In medium markets, Cinnamon Toast Crunch shows strong growth with notable brand interest: Albany-Schenectady-Troy NY (+36.4% growth, 15.0% brand interest) and Birmingham AL (+64.3% growth, 23.0% brand interest)
Cinnamon Toast Crunch maintains dominant market position with >35% brand interest in key markets: Jonesboro AR (41.0% brand interest, +583.3% growth), Parkersburg WV (47.0% brand interest, +100.0% growth), and Columbus GA (42.0% brand interest, +10.5% growth)
Cinnamon Toast Crunch achieves significant brand interest gains in Albany-Schenectady-Troy NY (+4.0% brand interest growth, now at 15.0%), Beaumont-Port Arthur TX (+18.0% brand interest growth, now at 23.0%), and Birmingham AL (+9.0% brand interest growth, now at 23.0%)
Cinnamon Toast Crunch shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+36.4% growth, 15.0% brand interest) and Alexandria LA (+100.0% growth, 7.0% brand interest)
Cinnamon Toast Crunch demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+36.4% growth, 15.0% brand interest) and Alexandria LA (+100.0% growth, 7.0% brand interest)
Cinnamon Toast Crunch maintains stable brand interest performance in mature markets: Cleveland-Akron (Canton) OH (-4.5% growth, 21.0% brand interest) and Harrisburg-Lancaster-Lebanon-York PA (-4.5% growth, 21.0% brand interest)
Cinnamon Toast Crunch faces growth challenges in historically strong markets: Baton Rouge LA (-12.9% growth, 27.0% brand interest) and Columbia-Jefferson City MO (-30.8% growth, 27.0% brand interest)
Cinnamon Toast Crunch performance in major markets: Cleveland-Akron (Canton) OH (-4.5% growth, 21.0% brand interest, 1.6M TVHH), Columbus OH (-14.3% growth, 18.0% brand interest, 1.0M TVHH), and Houston TX (-4.5% growth, 21.0% brand interest, 2.7M TVHH)
Cinnamon Toast Crunch shows positive brand interest growth in markets representing 40.5% of total TVHH coverage
Cinnamon Toast Crunch maintains strong brand interest positions (>30% share) in key markets: Augusta GA (25.0% brand interest, -9.0% change), Baton Rouge LA (27.0% brand interest, -4.0% change), and Boise ID (21.0% brand interest, -8.0% change)
Competitive Insights
Competitive Insights showcase how Cinnamon Toast Crunch performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Cinnamon Toast Crunch can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Cinnamon Toast Crunch can focus its competitive strategy.
Cheerios demonstrates category leadership at dma level with 13.5% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+122.2%, 100.0% brand interest), Albany GA (+16.3%, 100.0% brand interest), and Amarillo TX (+15.5%, 97.0% brand interest)
In high-growth dma markets, Cheerios maintains an average brand interest of 85.5% with consistent performance across 55 markets
Cheerios shows strong momentum with 13.5% average brand interest growth across key dma markets: Yuma AZ-El Centro CA (+840.0% growth, +84.0% brand interest), Harrisonburg VA (+700.0% growth, +84.0% brand interest), and Billings, MT (+185.7% growth, +65.0% brand interest)
Cheerios captured additional brand interest in 85 dma markets, averaging +24.3% brand interest growth in key growth dma
Kellogg's Froot Loops shows strong momentum with 8.4% average brand interest growth across key dma markets: Fargo-Valley City ND (+800.0% growth, +24.0% brand interest), Syracuse NY (+800.0% growth, +16.0% brand interest), and Sioux Falls(Mitchell) SD (+733.3% growth, +22.0% brand interest)
Kellogg's Froot Loops captured additional brand interest in 50 dma markets, averaging +8.3% brand interest growth in key growth dma
In direct competition, Cheerios outperforms Kellogg's Froot Loops with 51.6 percentage point brand interest advantage across 207 shared markets: Albany-Schenectady-Troy NY (gap: 25.0% brand interest, 33.1% growth), Albuquerque-Santa Fe NM (gap: 17.0% brand interest, 23.5% growth), and Alexandria LA (gap: 93.0% brand interest, 7.0% growth)
In select markets, Honey Nut Cheerios outperforms Cheerios despite weaker overall growth (-10.3% vs +13.5% overall): Albany-Schenectady-Troy NY (Honey Nut Cheerios: +900.0% growth vs Cheerios: -6.2% growth), Austin TX (Honey Nut Cheerios: +12.5% growth vs Cheerios: -4.2% growth), and Cheyenne WY-Scottsbluff NE (Honey Nut Cheerios leads: 100.0% share, +100.0% growth vs Cheerios: 0.0%, -100.0%)
In select markets, Honey Nut Cheerios outperforms Frosted Flakes despite weaker overall growth (-10.3% vs -1.4% overall): Cincinnati OH (Honey Nut Cheerios leads: 9.0% share, +50.0% growth vs Frosted Flakes: 8.0%, -27.3%), Columbus OH (Honey Nut Cheerios leads: 11.0% share, +22.2% growth vs Frosted Flakes: 10.0%, -16.7%), and Greensboro-High Point-Winston Salem NC (Honey Nut Cheerios: +12.5% growth vs Frosted Flakes: -18.2% growth)
In select markets, Cinnamon Toast Crunch outperforms Frosted Flakes despite weaker overall growth (-3.4% vs -1.4% overall): Beaumont-Port Arthur TX (Cinnamon Toast Crunch leads: 23.0% share, +360.0% growth vs Frosted Flakes: 0.0%, -100.0%) and Birmingham AL (Cinnamon Toast Crunch leads: 23.0% share, +64.3% growth vs Frosted Flakes: 11.0%, -15.4%)
In select markets, Frosted Flakes outperforms Honey Nut Cheerios despite weaker overall growth (-1.4% vs -10.3% overall): Amarillo TX (Frosted Flakes leads: 3.0% share, +100.0% growth vs Honey Nut Cheerios: 0.0%, -100.0%) and Anchorage AK (Frosted Flakes leads: 3.0% share, +100.0% growth vs Honey Nut Cheerios: 0.0%, -100.0%)
In select markets, Cinnamon Toast Crunch outperforms Honey Nut Cheerios despite weaker overall growth (-3.4% vs -10.3% overall): Birmingham AL (Cinnamon Toast Crunch leads: 23.0% share, +64.3% growth vs Honey Nut Cheerios: 7.0%, -12.5%)
In select markets, Frosted Flakes outperforms Kellogg's Froot Loops despite weaker overall growth (-1.4% vs +8.4% overall): Albany-Schenectady-Troy NY (Frosted Flakes: +42.9% growth vs Kellogg's Froot Loops: -39.4% growth), Amarillo TX (Frosted Flakes leads: 3.0% share, +100.0% growth vs Kellogg's Froot Loops: 0.0%, -100.0%), and Anchorage AK (Frosted Flakes leads: 3.0% share, +100.0% growth vs Kellogg's Froot Loops: 0.0%, -100.0%)
In select markets, Honey Nut Cheerios outperforms Kellogg's Froot Loops despite weaker overall growth (-10.3% vs +8.4% overall): Albany-Schenectady-Troy NY (Honey Nut Cheerios: +900.0% growth vs Kellogg's Froot Loops: -39.4% growth), Atlanta GA (Honey Nut Cheerios: +11.1% growth vs Kellogg's Froot Loops: -16.7% growth), and Austin TX (Honey Nut Cheerios: +12.5% growth vs Kellogg's Froot Loops: -11.1% growth)
In select markets, Cinnamon Toast Crunch outperforms Kellogg's Froot Loops despite weaker overall growth (-3.4% vs +8.4% overall): Albany-Schenectady-Troy NY (Cinnamon Toast Crunch: +36.4% growth vs Kellogg's Froot Loops: -39.4% growth)
In select markets, Frosted Flakes outperforms Cinnamon Toast Crunch despite weaker overall growth (-1.4% vs -3.4% overall): Amarillo TX (Frosted Flakes leads: 3.0% share, +100.0% growth vs Cinnamon Toast Crunch: 0.0%, -100.0%), Anchorage AK (Frosted Flakes: +100.0% growth vs Cinnamon Toast Crunch: -57.1% growth), and Boise ID (Frosted Flakes: +100.0% growth vs Cinnamon Toast Crunch: -27.6% growth)