Cinnamon Toast Crunch
General Mills
Company
General Mills
Industry
Cereals
Other General Mills Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Cinnamon Toast Crunch, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
7 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
1 State
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
15 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
23 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
17 DMAs
7 States
|
|
Monitor & Maintain
|
All other markets
|
136 DMAs
42 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
13 DMAs
|
Brand Insights
Brand Insights reveal Cinnamon Toast Crunch’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Cinnamon Toast Crunch shows stable performance with 3.4% average growth across 47 markets (18.6% avg brand interest), with positive growth in 26 of 47 markets
Cinnamon Toast Crunch has 8 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 12 stable markets (0-5%), and 11 declining markets
Notable high-growth markets for Cinnamon Toast Crunch include Hawaii (+30.8% growth, 17.0% brand interest), Louisiana (+22.2% growth, 22.0% brand interest), and Maine (+35.7% growth, 19.0% brand interest)
Cinnamon Toast Crunch shows positive brand interest momentum in 26 markets, notably in Hawaii (+4.0% brand interest), Louisiana (+4.0% brand interest), Maine (+5.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Cinnamon Toast Crunch, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Cinnamon Toast Crunch, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Frosted Flakes leads category performance with 273.4% average brand interest growth, particularly strong in Alabama (+290.0%, 39.0% brand interest), Arizona (+208.3%, 37.0% brand interest), and Arkansas (+330.0%, 43.0% brand interest)
In high-growth markets, Frosted Flakes maintains an average brand interest of 41.1% with consistent performance across 44 markets
Frosted Flakes shows strong momentum with 273.4% average brand interest growth across key markets: Nebraska (+475.0% growth, +38.0% brand interest), Iowa (+462.5% growth, +37.0% brand interest), and Massachusetts (+433.3% growth, +39.0% brand interest)
Frosted Flakes captured additional brand interest in 44 markets, averaging +29.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Cinnamon Toast Crunch in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 20.0% | +5.3% | -4.8% |
| Indianapolis IN | 1,062,406 | 20.0% | +0.0% | -4.8% |
| Birmingham AL | 674,274 | 21.0% | -4.6% | -4.6% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 21.0% | -8.7% | -8.7% |
| Louisville KY | 634,542 | 22.0% | -4.4% | +4.8% |
| Providence RI-New Bedford MA | 584,232 | 22.0% | +0.0% | -12.0% |
| Ft. Myers-Naples FL | 543,946 | 22.0% | +37.5% | -12.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Buffalo NY | 556,257 | 21.0% | +50.0% | +23.5% |
| Richmond-Petersburg VA | 535,207 | 25.0% | +38.9% | +4.2% |
| Albany-Schenectady-Troy NY | 509,309 | 19.0% | +58.3% | +35.7% |
| Honolulu HI | 426,184 | 15.0% | +50.0% | +7.1% |
| Wichita-Hutchinson KS | 402,706 | 24.0% | +14.3% | +26.3% |
| Portland-Auburn ME | 377,634 | 20.0% | +11.1% | +25.0% |
| Huntsville-Decatur (Florence) AL | 362,886 | 27.0% | +3.9% | +17.4% |
| Waco-Temple-Bryan TX | 358,706 | 24.0% | +100.0% | +20.0% |
High Growth Priority
Large markets showing strong consistent growth
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 19.0% | +11.8% | +0.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 21.0% | +10.5% | -4.6% |
| Atlanta GA | 2,358,268 | 21.0% | +10.5% | -8.7% |
| Houston TX | 2,346,370 | 20.0% | +11.1% | -16.7% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 16.0% | +14.3% | -5.9% |
| Phoenix AZ | 1,882,206 | 20.0% | +25.0% | -4.8% |
| Seattle-Tacoma WA | 1,862,467 | 16.0% | +23.1% | -15.8% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 20.0% | +17.7% | -9.1% |
Maintain & Optimize
Stable markets with consistent performance
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 19.0% | +5.6% | +0.0% |
| Minneapolis-St. Paul MN | 1,618,742 | 23.0% | +0.0% | +4.6% |
| Salt Lake City UT | 1,010,346 | 14.0% | -6.7% | -6.7% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 19.0% | -5.0% | -5.0% |
| Roanoke-Lynchburg VA | 401,623 | 21.0% | +0.0% | +0.0% |
| Syracuse NY | 342,012 | 14.0% | -6.7% | +0.0% |
| Fargo-Valley City ND | 233,895 | 20.0% | +0.0% | +0.0% |
| Traverse City-Cadillac MI | 223,626 | 19.0% | +0.0% | +5.6% |
Monitor & Maintain
All other markets
136
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Grand Rapids-Kalamazoo-Battle Creek MI | 687,306 | 17.0% | -19.1% | +0.0% |
| Oklahoma City OK | 654,139 | 15.0% | +15.4% | -25.0% |
| Albuquerque-Santa Fe NM | 634,260 | 16.0% | +6.7% | -11.1% |
| New Orleans LA | 604,657 | 14.0% | -22.2% | -26.3% |
| Memphis TN | 567,037 | 19.0% | +11.8% | -17.4% |
| Fresno-Visalia CA | 558,026 | 19.0% | -13.6% | -17.4% |
| Wilkes Barre-Scranton PA | 519,543 | 16.0% | +0.0% | -27.3% |
| Little Rock-Pine Bluff AR | 507,874 | 17.0% | -34.6% | -19.1% |
Turnaround Priority
Markets requiring immediate attention and improvement
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 17.0% | -10.5% | -19.1% |
| Philadelphia PA | 2,735,885 | 19.0% | +5.6% | -13.6% |
| Washington DC (Hagerstown MD) | 2,303,268 | 17.0% | -15.0% | -19.1% |
| Boston MA-Manchester NH | 2,284,647 | 15.0% | +7.1% | -11.8% |
| Denver CO | 1,577,435 | 17.0% | +0.0% | -10.5% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 22.0% | +4.8% | -12.0% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 19.0% | +5.6% | -9.5% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 16.0% | +6.7% | -11.1% |
Brand Insights
Brand Insights for Cinnamon Toast Crunch in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Cinnamon Toast Crunch shows stable performance with 2.6% average growth across 127 markets (19.6% avg brand interest), with positive growth in 63 of 127 markets
Top performing markets for Cinnamon Toast Crunch demonstrate exceptional results in Beaumont-Port Arthur TX (+203.0% growth, 100.0% brand interest, +67.0% brand interest change), Colorado Springs-Pueblo CO (+145.4% growth, 27.0% brand interest, +16.0% brand interest change), and Greenville-New Bern-Washington NC (+61.1% growth, 29.0% brand interest, +11.0% brand interest change)
Cinnamon Toast Crunch has 30 markets with high growth (>15%), 27 markets with moderate growth (5-15%), 18 stable markets (0-5%), and 52 declining markets
Notable high-growth markets for Cinnamon Toast Crunch include Albany-Schenectady-Troy NY (+58.3% growth, 19.0% brand interest), Beaumont-Port Arthur TX (+203.0% growth, 100.0% brand interest), and Boise ID (+21.1% growth, 23.0% brand interest)
Cinnamon Toast Crunch maintains strong brand interest positions in key markets: Joplin MO-Pittsburg KS (31.0% brand interest, -13.0% change), Beaumont-Port Arthur TX (100.0% brand interest, +67.0% change), and Tyler-Longview(Lufkin & Nacogdoches) TX (32.0% brand interest, +1.0% change)
Cinnamon Toast Crunch shows positive brand interest momentum in 63 markets, notably in Albany-Schenectady-Troy NY (+7.0% brand interest), Beaumont-Port Arthur TX (+67.0% brand interest), Boise ID (+4.0% brand interest)
Cinnamon Toast Crunch demonstrates strong market momentum with combined growth and brand interest gains in key markets: Beaumont-Port Arthur TX (+203.0% growth, +67.0% gain, 100.0% current brand interest), Boise ID (+21.1% growth, +4.0% gain, 23.0% current brand interest), and Buffalo NY (+50.0% growth, +7.0% gain, 21.0% current brand interest)
Cinnamon Toast Crunch successfully defends strong market positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 100.0% brand interest, +203.0% growth), Colorado Springs-Pueblo CO (maintained 27.0% brand interest, +145.4% growth), and Greenville-New Bern-Washington NC (maintained 29.0% brand interest, +61.1% growth)
Cinnamon Toast Crunch maintains dominant market position with >35% brand interest in key markets: Beaumont-Port Arthur TX (100.0% brand interest, +203.0% change)
Cinnamon Toast Crunch achieves significant brand interest gains in Albany-Schenectady-Troy NY (+7.0% brand interest growth, now at 19.0%) and Beaumont-Port Arthur TX (+67.0% brand interest growth, now at 100.0%)
Cinnamon Toast Crunch shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+58.3% growth, 19.0% brand interest) and Beaumont-Port Arthur TX (+203.0% growth, 100.0% brand interest)
Cinnamon Toast Crunch demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+58.3% growth, 19.0% brand interest) and Dayton OH (+30.8% growth, 17.0% brand interest)
Cinnamon Toast Crunch maintains stable brand interest performance in mature markets: Birmingham AL (-4.5% decline, 21.0% brand interest) and Corpus Christi TX (-3.9% decline, 25.0% brand interest)
Cinnamon Toast Crunch faces growth challenges in historically strong markets: Joplin MO-Pittsburg KS (-29.6% decline, 31.0% brand interest) and Salisbury MD (-6.7% decline, 28.0% brand interest)
Cinnamon Toast Crunch performance in major markets: Chicago IL (-10.5% decline, 17.0% brand interest, 3.6M TVHH), Salt Lake City UT (-6.7% decline, 14.0% brand interest, 1.1M TVHH), and Washington DC (Hagerstown MD) (-15.0% decline, 17.0% brand interest, 2.6M TVHH)
Cinnamon Toast Crunch shows positive brand interest growth in markets representing 68.0% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Cinnamon Toast Crunch performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Cinnamon Toast Crunch can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Cinnamon Toast Crunch can focus its competitive strategy.
Frosted Flakes demonstrates category dominance with 256.2% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+720.0%, 41.0% brand interest), Albuquerque-Santa Fe NM (+300.0%, 44.0% brand interest), and Atlanta GA (+236.4%, 37.0% brand interest)
In high-growth markets, Frosted Flakes maintains an average brand interest of 41.1% with consistent performance across 93 markets
Frosted Flakes shows strong momentum with 256.2% average brand interest growth across key markets: Albany-Schenectady-Troy NY (+720.0% growth, +36.0% brand interest), Omaha NE (+500.0% growth, +35.0% brand interest), and Buffalo NY (+462.5% growth, +37.0% brand interest)
Frosted Flakes captured additional brand interest in 93 markets, averaging +28.5% brand interest growth in key growth markets
Honey Nut Cheerios shows strong momentum with 141.3% average brand interest growth across key markets: Cleveland-Akron (Canton) OH (+360.0% growth, +18.0% brand interest), Albuquerque-Santa Fe NM (+312.5% growth, +25.0% brand interest), and West Palm Beach-Ft. Pierce FL (+283.3% growth, +17.0% brand interest)
Honey Nut Cheerios captured additional brand interest in 80 markets, averaging +12.2% brand interest growth in key growth markets
Frosted Flakes maintains market dominance with an average 41.7% brand interest across key markets: Albany-Schenectady-Troy NY (41.0% brand interest, +720.0% growth), Albuquerque-Santa Fe NM (44.0% brand interest, +300.0% growth), and Atlanta GA (37.0% brand interest, +236.4% growth)
Frosted Flakes dominates in 93 of 93 key battleground markets against Cheerios, notably in Albany-Schenectady-Troy NY (7.0% vs 41.0% brand interest), Albuquerque-Santa Fe NM (0.0% vs 44.0% brand interest), and Atlanta GA (13.0% vs 37.0% brand interest)
Honey Nut Cheerios dominates in 80 of 80 key battleground markets against Cheerios, notably in Albany-Schenectady-Troy NY (7.0% vs 27.0% brand interest), Albuquerque-Santa Fe NM (0.0% vs 33.0% brand interest), and Atlanta GA (13.0% vs 20.0% brand interest)
Kellogg's Froot Loops dominates in 80 of 111 key battleground markets against Cheerios, notably in Albuquerque-Santa Fe NM (0.0% vs 7.0% brand interest), Atlanta GA (13.0% vs 9.0% brand interest), and Augusta GA (14.0% vs 0.0% brand interest)
Cinnamon Toast Crunch dominates in 122 of 124 key battleground markets against Cheerios, notably in Albany-Schenectady-Troy NY (7.0% vs 19.0% brand interest), Albuquerque-Santa Fe NM (0.0% vs 16.0% brand interest), and Atlanta GA (13.0% vs 21.0% brand interest)
Frosted Flakes dominates in 57 of 67 key battleground markets against Honey Nut Cheerios, notably in Albany-Schenectady-Troy NY (41.0% vs 27.0% brand interest), Albuquerque-Santa Fe NM (44.0% vs 33.0% brand interest), and Atlanta GA (37.0% vs 20.0% brand interest)
Frosted Flakes dominates in 89 of 89 key battleground markets against Kellogg's Froot Loops, notably in Albany-Schenectady-Troy NY (41.0% vs 6.0% brand interest), Albuquerque-Santa Fe NM (44.0% vs 7.0% brand interest), and Atlanta GA (37.0% vs 9.0% brand interest)
Frosted Flakes dominates in 90 of 92 key battleground markets against Cinnamon Toast Crunch, notably in Albany-Schenectady-Troy NY (41.0% vs 19.0% brand interest), Albuquerque-Santa Fe NM (44.0% vs 16.0% brand interest), and Atlanta GA (37.0% vs 21.0% brand interest)
Honey Nut Cheerios dominates in 78 of 78 key battleground markets against Kellogg's Froot Loops, notably in Albany-Schenectady-Troy NY (27.0% vs 6.0% brand interest), Albuquerque-Santa Fe NM (33.0% vs 7.0% brand interest), and Atlanta GA (20.0% vs 9.0% brand interest)
Honey Nut Cheerios dominates in 79 of 80 key battleground markets against Cinnamon Toast Crunch, notably in Albany-Schenectady-Troy NY (27.0% vs 19.0% brand interest), Albuquerque-Santa Fe NM (33.0% vs 16.0% brand interest), and Atlanta GA (20.0% vs 21.0% brand interest)