Cinnamon Toast Crunch
General Mills
Company
General Mills
Industry
Cereals
Other General Mills Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Cinnamon Toast Crunch, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
19 DMAs
2 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
85 DMAs
37 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
50 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
47 DMAs
6 States
|
Brand Insights
Brand Insights reveal Cinnamon Toast Crunch’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Cinnamon Toast Crunch shows strong performance with 25.1% average growth across 48 markets (18.3% avg brand interest), with positive growth in 40 of 48 markets
Top performing markets for Cinnamon Toast Crunch demonstrate exceptional results in Mississippi (+69.2% growth, 22.0% brand interest, +9.0% change), Iowa (+50.0% growth, 21.0% brand interest, +7.0% change), and Ohio (+46.7% growth, 22.0% brand interest, +7.0% change)
Cinnamon Toast Crunch has 31 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 3 stable markets (0-5%), and 5 declining markets
Notable high-growth markets for Cinnamon Toast Crunch include Alabama (+28.6% growth, 18.0% brand interest), Colorado (+30.8% growth, 17.0% brand interest), and Connecticut (+23.1% growth, 16.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Cinnamon Toast Crunch, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Cinnamon Toast Crunch, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Frosted Flakes demonstrates category leadership at state level with 34.0% average brand interest growth, showing exceptional performance in Alaska (+100.0%, 2.0% brand interest), Delaware (+33.3%, 16.0% brand interest), and Illinois (+25.0%, 10.0% brand interest)
In high-growth state markets, Frosted Flakes maintains an average brand interest of 9.0% with consistent performance across 13 markets
Frosted Flakes shows strong momentum with 34.0% average brand interest growth across key state markets: New Mexico (+800.0% growth, +8.0% brand interest), Maine (+700.0% growth, +7.0% brand interest), and Montana (+200.0% growth, +2.0% brand interest)
Frosted Flakes captured additional brand interest in 19 state markets, averaging +2.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Cinnamon Toast Crunch in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 16.0% | +0.0% | +14.3% |
| Detroit MI | 1,646,663 | 18.0% | +5.9% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 20.0% | +0.0% | +17.7% |
| St. Louis MO | 1,066,886 | 18.0% | +5.9% | +0.0% |
| San Antonio TX | 900,609 | 20.0% | +0.0% | +42.9% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 20.0% | +5.3% | +5.3% |
| Oklahoma City OK | 631,839 | 19.0% | +5.6% | +26.7% |
| New Orleans LA | 584,044 | 18.0% | +0.0% | +12.5% |
High Growth Priority
Large markets showing strong consistent growth
85
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 17.0% | +13.3% | +0.0% |
| Los Angeles CA | 4,962,377 | 20.0% | +25.0% | +11.1% |
| Chicago IL | 3,081,097 | 20.0% | +25.0% | +5.3% |
| Philadelphia PA | 2,642,616 | 20.0% | +17.7% | +17.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 21.0% | +23.5% | +5.0% |
| Atlanta GA | 2,277,873 | 21.0% | +23.5% | +10.5% |
| Houston TX | 2,266,381 | 22.0% | +15.8% | +22.2% |
| Boston MA-Manchester NH | 2,206,762 | 15.0% | +25.0% | +7.1% |
Maintain & Optimize
Stable markets with consistent performance
50
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wichita-Hutchinson KS | 388,977 | 19.0% | +0.0% | +0.0% |
| Ft. Wayne IN | 242,556 | 19.0% | +0.0% | +0.0% |
| Wausau-Rhinelander WI | 160,633 | 8.0% | +0.0% | +0.0% |
| Chico-Redding CA | 160,565 | 2.0% | +0.0% | +0.0% |
| Medford-Klamath Falls OR | 155,635 | 2.0% | +0.0% | +0.0% |
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 9.0% | +0.0% | +0.0% |
| Sioux City IA | 132,124 | 6.0% | +0.0% | +0.0% |
| Erie PA | 129,557 | 6.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
47
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 17.0% | -5.6% | -15.0% |
| Phoenix AZ | 1,818,040 | 16.0% | -11.1% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 18.0% | +0.0% | -18.2% |
| Charlotte NC | 1,124,890 | 16.0% | -20.0% | -20.0% |
| Hartford & New Haven CT | 862,036 | 14.0% | -6.7% | -22.2% |
| Las Vegas NV | 739,704 | 18.0% | -10.0% | -18.2% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 18.0% | -18.2% | -10.0% |
| Birmingham AL | 651,287 | 14.0% | -17.7% | -30.0% |
Brand Insights
Brand Insights for Cinnamon Toast Crunch in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Cinnamon Toast Crunch shows strong performance with 57.7% average growth across 200 markets (16.0% avg brand interest), with positive growth in 118 of 200 markets
Top performing markets for Cinnamon Toast Crunch demonstrate exceptional results in Traverse City-Cadillac MI (+966.7% growth, 32.0% brand interest, +29.0% change), Shreveport LA (+950.0% growth, 21.0% brand interest, +19.0% change), and Macon GA (+933.3% growth, 31.0% brand interest, +28.0% change)
Cinnamon Toast Crunch has 106 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 38 stable markets (0-5%), and 44 declining markets
Notable high-growth markets for Cinnamon Toast Crunch include Abilene-Sweetwater TX (+100.0% growth, 25.0% brand interest), Albuquerque-Santa Fe NM (+26.7% growth, 19.0% brand interest), and Amarillo TX (+150.0% growth, 5.0% brand interest)
Cinnamon Toast Crunch demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+100.0% growth, +25.0% gain, 25.0% current brand interest), Atlanta GA (+23.5% growth, +4.0% gain, 21.0% current brand interest), and Augusta GA (+30.8% growth, +8.0% gain, 34.0% current brand interest)
Cinnamon Toast Crunch successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 25.0% brand interest, +100.0% growth), Atlanta GA (maintained 21.0% brand interest, +23.5% growth), and Augusta GA (maintained 34.0% brand interest, +30.8% growth)
In large markets, Cinnamon Toast Crunch shows strong growth with notable brand interest: Atlanta GA (+23.5% growth, 21.0% brand interest) and Baltimore MD (+21.1% growth, 23.0% brand interest)
In medium markets, Cinnamon Toast Crunch shows strong growth with notable brand interest: Albuquerque-Santa Fe NM (+26.7% growth, 19.0% brand interest) and Buffalo NY (+33.3% growth, 20.0% brand interest)
Cinnamon Toast Crunch maintains dominant market position with >35% brand interest in key markets: Bakersfield CA (36.0% brand interest, +38.5% growth), Columbia-Jefferson City MO (39.0% brand interest, +387.5% growth), and Dothan AL (89.0% brand interest, +100.0% growth)
Cinnamon Toast Crunch achieves significant brand interest gains in Abilene-Sweetwater TX (+25.0% brand interest growth, now at 25.0%), Albuquerque-Santa Fe NM (+4.0% brand interest growth, now at 19.0%), and Atlanta GA (+4.0% brand interest growth, now at 21.0%)
Cinnamon Toast Crunch shows accelerating brand interest growth in Abilene-Sweetwater TX (+100.0% growth, 25.0% brand interest) and Albuquerque-Santa Fe NM (+26.7% growth, 19.0% brand interest)
Cinnamon Toast Crunch demonstrates emerging brand interest strength in Albuquerque-Santa Fe NM (+26.7% growth, 19.0% brand interest) and Amarillo TX (+150.0% growth, 5.0% brand interest)
Cinnamon Toast Crunch maintains stable brand interest performance in mature markets: Champaign & Springfield-Decatur IL (-4.5% growth, 21.0% brand interest) and Florence-Myrtle Beach SC (+0.0% growth, 20.0% brand interest)
Cinnamon Toast Crunch faces growth challenges in historically strong markets: La Crosse-Eau Claire WI (-16.7% growth, 30.0% brand interest) and Wichita Falls TX & Lawton OK (-30.8% growth, 27.0% brand interest)
Cinnamon Toast Crunch performance in major markets: Charlotte NC (-20.0% growth, 16.0% brand interest, 1.3M TVHH), Hartford & New Haven CT (-6.7% growth, 14.0% brand interest, 1.0M TVHH), and Phoenix AZ (-11.1% growth, 16.0% brand interest, 2.1M TVHH)
Cinnamon Toast Crunch shows positive brand interest growth in markets representing 72.8% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Cinnamon Toast Crunch performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Cinnamon Toast Crunch can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Cinnamon Toast Crunch can focus its competitive strategy.
Cinnamon Toast Crunch demonstrates category leadership at dma level with 57.7% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+100.0%, 25.0% brand interest), Albuquerque-Santa Fe NM (+26.7%, 19.0% brand interest), and Amarillo TX (+150.0%, 5.0% brand interest)
In high-growth dma markets, Cinnamon Toast Crunch maintains an average brand interest of 20.9% with consistent performance across 106 markets
Cheerios shows strong momentum with 8.5% average brand interest growth across key dma markets: Laredo TX (+966.7% growth, +87.0% brand interest), Albany GA (+681.8% growth, +75.0% brand interest), and Beaumont-Port Arthur TX (+500.0% growth, +75.0% brand interest)
Cheerios captured additional brand interest in 53 dma markets, averaging +26.7% brand interest growth in key growth dma
Honey Nut Cheerios shows strong momentum with 13.1% average brand interest growth across key dma markets: Ft. Smith-Fayetteville-Springdale-Rogers AR (+900.0% growth, +9.0% brand interest), Honolulu HI (+900.0% growth, +9.0% brand interest), and Savannah GA (+900.0% growth, +9.0% brand interest)
Honey Nut Cheerios captured additional brand interest in 44 dma markets, averaging +5.4% brand interest growth in key growth dma
Kellogg's Froot Loops shows strong momentum with 24.7% average brand interest growth across key dma markets: Odessa-Midland TX (+875.0% growth, +35.0% brand interest), Medford-Klamath Falls OR (+833.3% growth, +25.0% brand interest), and Montgomery (Selma) AL (+800.0% growth, +24.0% brand interest)
Kellogg's Froot Loops captured additional brand interest in 63 dma markets, averaging +11.3% brand interest growth in key growth dma
Cinnamon Toast Crunch shows strong momentum with 57.7% average brand interest growth across key dma markets: Traverse City-Cadillac MI (+966.7% growth, +29.0% brand interest), Shreveport LA (+950.0% growth, +19.0% brand interest), and Macon GA (+933.3% growth, +28.0% brand interest)
Cinnamon Toast Crunch captured additional brand interest in 118 dma markets, averaging +10.0% brand interest growth in key growth dma
In direct competition, Cinnamon Toast Crunch outperforms Kellogg's Froot Loops with 11.0 percentage point brand interest advantage across 196 shared markets: Albany GA (gap: 6.0% brand interest, 188.8% growth), Albany-Schenectady-Troy NY (gap: 22.0% brand interest, 42.3% growth), and Beaumont-Port Arthur TX (gap: 5.0% brand interest, 6.8% growth)
In select markets, Cheerios outperforms Honey Nut Cheerios despite weaker overall growth (+8.5% vs +13.1% overall): Albany-Schenectady-Troy NY (Cheerios leads: 48.0% share, +11.6% growth vs Honey Nut Cheerios: 1.0%, -90.9%) and Austin TX (Cheerios leads: 48.0% share, +11.6% growth vs Honey Nut Cheerios: 8.0%, -20.0%)
In select markets, Cheerios outperforms Kellogg's Froot Loops despite weaker overall growth (+8.5% vs +24.7% overall): Alexandria LA (Cheerios leads: 100.0% share, +122.2% growth vs Kellogg's Froot Loops: 0.0%, -100.0%), Amarillo TX (Cheerios leads: 84.0% share, +82.6% growth vs Kellogg's Froot Loops: 8.0%, -84.0%), and Augusta GA (Cheerios leads: 60.0% share, +22.4% growth vs Kellogg's Froot Loops: 2.0%, -33.3%)
In select markets, Frosted Flakes outperforms Kellogg's Froot Loops despite weaker overall growth (+3.3% vs +24.7% overall): Beaumont-Port Arthur TX (Frosted Flakes leads: 5.0% share, +66.7% growth vs Kellogg's Froot Loops: 0.0%, -100.0%), Birmingham AL (Frosted Flakes: +8.3% growth vs Kellogg's Froot Loops: -17.4% growth), and Charleston-Huntington WV (Frosted Flakes: +100.0% growth vs Kellogg's Froot Loops: -26.3% growth)
In select markets, Honey Nut Cheerios outperforms Kellogg's Froot Loops despite weaker overall growth (+13.1% vs +24.7% overall): Amarillo TX (Honey Nut Cheerios: +100.0% growth vs Kellogg's Froot Loops: -84.0% growth), Augusta GA (Honey Nut Cheerios: +100.0% growth vs Kellogg's Froot Loops: -33.3% growth), and Bakersfield CA (Honey Nut Cheerios: +100.0% growth vs Kellogg's Froot Loops: -82.6% growth)
In select markets, Cheerios outperforms Cinnamon Toast Crunch despite weaker overall growth (+8.5% vs +57.7% overall): Albany GA (Cheerios leads: 86.0% share, +681.8% growth vs Cinnamon Toast Crunch: 10.0%, -88.8%), Albany-Schenectady-Troy NY (Cheerios leads: 48.0% share, +11.6% growth vs Cinnamon Toast Crunch: 11.0%, -15.4%), and Beaumont-Port Arthur TX (Cheerios leads: 90.0% share, +500.0% growth vs Cinnamon Toast Crunch: 5.0%, -93.2%)