Company
Coca-Cola
Industry
Bottled Water
Other Coca-Cola Brands
Related Brands
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BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).
For Dasani, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 84 Top Market Areas (TMAs), 84 Opportunity Market Areas (OMAs), 6 Competitive Marketing Areas (CMAs) and Dasani specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Dasani below and see how your teams and campaigns can benefit from it.
For Dasani, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 84 Top Market Areas (TMAs), 84 Opportunity Market Areas (OMAs), 6 Competitive Marketing Areas (CMAs) and Dasani specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Dasani below and see how your teams and campaigns can benefit from it.
Dasani and Bottled Water
Top Market Areas (TMAs)
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Dasani has 84 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Dasani has 84 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Providence |
| California | Camarillo, Santa Ana, San Diego, Chino, Ventura |
| Florida | Ocala, Brandon, Saint Petersburg, Hialeah |
| Georgia | Atlanta |
| Illinois | Chicago |
Opportunity Market Areas (OMAs)
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Dasani has 84 areas for Q2 2023.
BrandStack algorithms indicate Dasani has 84 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Lincoln |
| California | Pasadena, Santa Monica, Burbank, Rancho Santa Margarita, Sacramento, Fresno, San Jose, Stockton, Los Angeles, Goshen, Riverside, San Francisco |
| Florida | Pembroke Pines, Miami Beach, Jacksonville, Orlando, Weston |
| Georgia | East Cobb |
| Illinois | Naperville |
Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Dasani, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Dasani.
For Dasani, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Dasani.
Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Dasani, we generated benchmarked insights across competitive brands in the Bottled Water vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Dasani, we generated benchmarked insights across competitive brands in the Bottled Water vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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For Aquafina, Dasani, Fiji Water, Evian and Mountain Valley Spring Water, the most competitive markets in California are - Rancho Santa Margarita, Sacramento, Fresno, San Jose, Stockton, Los Angeles, Camarillo, Santa Ana, San Diego, Chino, Ventura, Goshen and Riverside.
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Top Market Areas (TMAs) Entire List
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Dasani has 84 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Dasani has 84 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Providence |
| California | Camarillo, Santa Ana, San Diego, Chino, Ventura |
| Florida | Ocala, Brandon, Saint Petersburg, Hialeah |
| Georgia | Atlanta |
| Illinois | Chicago |
| Indiana | Bloomington |
| Kentucky | Louisville |
| Massachusetts | Boston |
| Nebraska | Lincoln |
| Nevada | Paradise |
| North Carolina | Fayetteville, Raleigh |
| Oklahoma | Tulsa |
| Pennsylvania | Pittsburgh |
| Texas | Cypress, Fort Worth, Arlington, Austin |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Top Market Areas (TMA) list. If you are not sure who Dasani's CSM is, reach out to us and we will connect you with them.
Opportunity Market Areas (OMAs) Entire List
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Dasani has 84 areas for Q2 2023.
BrandStack algorithms indicate Dasani has 84 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Lincoln |
| California | Pasadena, Santa Monica, Burbank, Rancho Santa Margarita, Sacramento, Fresno, San Jose, Stockton, Los Angeles, Goshen, Riverside, San Francisco |
| Florida | Pembroke Pines, Miami Beach, Jacksonville, Orlando, Weston |
| Georgia | East Cobb |
| Illinois | Naperville |
| Indiana | Indianapolis |
| Kentucky | Lexington |
| Massachusetts | Brockton |
| Nebraska | Omaha |
| Nevada | North Las Vegas, Las Vegas |
| North Carolina | Charlotte, Concord, Durham |
| Oklahoma | Oklahoma City |
| Pennsylvania | Philadelphia, Erie |
| Texas | San Antonio, Dallas, Houston, Lubbock, El Paso |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Opportunity Market Areas (OMA) list. If you are not sure who Dasani's CSM is, reach out to us and we will connect you with them.
Competitive Market Areas (CMAs) Entire List
Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.
In this case, our algorithms indicate Aquafina, Dasani, Fiji Water, Evian and Mountain Valley Spring Water have 6 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
In this case, our algorithms indicate Aquafina, Dasani, Fiji Water, Evian and Mountain Valley Spring Water have 6 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
| Region | Markets |
|---|---|
| California | Rancho Santa Margarita, Sacramento, Fresno, San Jose, Stockton, Los Angeles, Camarillo, Santa Ana, San Diego, Chino, Ventura, Goshen, Riverside |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Competitive Market Areas (CMA) list. If you are not sure who Dasani's CSM is, reach out to us and we will connect you with them.
Top Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Dasani, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Dasani.
For Dasani, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Dasani.
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For more extensive list of brand insights for Dasani and other brands, please connect with us to see how you can get started with BrandStack.
|
Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Dasani, we generated benchmarked insights across competitive brands in the Bottled Water vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Dasani, we generated benchmarked insights across competitive brands in the Bottled Water vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
|
For Aquafina, Dasani, Fiji Water, Evian and Mountain Valley Spring Water, the most competitive markets in California are - Rancho Santa Margarita, Sacramento, Fresno, San Jose, Stockton, Los Angeles, Camarillo, Santa Ana, San Diego, Chino, Ventura, Goshen and Riverside.
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For more extensive list of competitive insights for Dasani and other brands, please connect with us to see how you can get started with BrandStack.
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