Dasani
Coca-Cola
Company
Coca-Cola
Industry
Bottled Water
Related Brands
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Investment Recommendations
Targeted investment recommendations for Dasani, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
13 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
19 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
9 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
36 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
12 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
138 DMAs
29 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
3 DMAs
|
Brand Insights
Brand Insights reveal Dasani’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Dasani shows stable performance with 4.8% average growth across 41 markets (34.0% avg brand interest), with positive growth in 31 of 41 markets
Top performing markets for Dasani demonstrate exceptional results in New Mexico (+53.9% growth, 40.0% brand interest, +14.0% brand interest change), Oregon (+47.6% growth, 31.0% brand interest, +10.0% brand interest change), and Massachusetts (+41.4% growth, 41.0% brand interest, +12.0% brand interest change)
Dasani has 16 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 5 stable markets (0-5%), and 9 declining markets
Notable high-growth markets for Dasani include Colorado (+25.9% growth, 34.0% brand interest), Connecticut (+30.8% growth, 34.0% brand interest), and Florida (+16.7% growth, 35.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Dasani, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Dasani, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Aquafina leads category performance with 10.1% average brand interest growth, particularly strong in Alabama (+50.0%, 15.0% brand interest), Florida (+26.7%, 19.0% brand interest), and Illinois (+35.7%, 19.0% brand interest)
In high-growth markets, Aquafina maintains an average brand interest of 18.8% with consistent performance across 12 markets
Aquafina shows strong momentum with 10.1% average brand interest growth across key markets: Iowa (+62.5% growth, +10.0% brand interest), Alabama (+50.0% growth, +5.0% brand interest), and Louisiana (+42.9% growth, +3.0% brand interest)
Aquafina captured additional brand interest in 23 markets, averaging +3.0% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Dasani in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 25.0% | -10.7% | +4.2% |
| Nashville TN | 1,028,315 | 32.0% | -13.5% | +10.3% |
| Cincinnati OH | 839,467 | 30.0% | -11.8% | -6.3% |
| Norfolk-Portsmouth-Newport News VA | 679,527 | 36.0% | -12.2% | +9.1% |
| Oklahoma City OK | 654,139 | 36.0% | -33.3% | +28.6% |
| Louisville KY | 634,542 | 41.0% | -16.3% | +13.9% |
| Albuquerque-Santa Fe NM | 634,260 | 39.0% | -61.0% | +11.4% |
| Providence RI-New Bedford MA | 584,232 | 44.0% | -10.2% | +22.2% |
Growth Opportunity
Mid-size markets with positive brand interest trends
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 651,174 | 26.0% | +4.0% | +23.8% |
| New Orleans LA | 604,657 | 47.0% | +27.0% | +14.6% |
| Buffalo NY | 556,257 | 100.0% | +300.0% | +316.7% |
| Richmond-Petersburg VA | 535,207 | 56.0% | +47.4% | +60.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 48.0% | +17.1% | +14.3% |
| Little Rock-Pine Bluff AR | 507,874 | 21.0% | +40.0% | +10.5% |
| Tucson (Sierra Vista) AZ | 431,693 | 61.0% | +8.9% | +84.9% |
| Omaha NE | 397,575 | 62.0% | +10.7% | +6.9% |
High Growth Priority
Large markets showing strong consistent growth
36
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 27.0% | +28.6% | +12.5% |
| Los Angeles CA | 5,137,519 | 23.0% | +9.5% | +0.0% |
| Chicago IL | 3,189,842 | 30.0% | -6.3% | +20.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 34.0% | +21.4% | +21.4% |
| Atlanta GA | 2,358,268 | 43.0% | +0.0% | +22.9% |
| Houston TX | 2,346,370 | 35.0% | +9.4% | +20.7% |
| Washington DC (Hagerstown MD) | 2,303,268 | 29.0% | +38.1% | +16.0% |
| Boston MA-Manchester NH | 2,284,647 | 38.0% | +11.8% | +22.6% |
Maintain & Optimize
Stable markets with consistent performance
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Spokane WA | 424,081 | 100.0% | +0.0% | +0.0% |
| Madison WI | 400,136 | 52.0% | +0.0% | +0.0% |
| Toledo OH | 373,454 | 100.0% | +0.0% | +0.0% |
| Florence-Myrtle Beach SC | 283,448 | 52.0% | +2.0% | +2.0% |
| Augusta GA | 249,128 | 100.0% | +0.0% | +0.0% |
| Springfield-Holyoke MA | 232,690 | 100.0% | +0.0% | +0.0% |
| Yakima-Pasco-Richland-Kennewick WA | 227,357 | 50.0% | +0.0% | +0.0% |
| Traverse City-Cadillac MI | 223,626 | 100.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
138
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wilkes Barre-Scranton PA | 519,543 | 53.0% | +0.0% | +165.0% |
| Tulsa OK | 478,465 | 100.0% | +96.1% | +0.0% |
| Lexington KY | 449,592 | 100.0% | +0.0% | +177.8% |
| Dayton OH | 432,802 | 0.0% | -100.0% | -100.0% |
| Honolulu HI | 426,184 | 0.0% | -100.0% | -100.0% |
| Des Moines-Ames IA | 415,633 | 0.0% | -100.0% | -100.0% |
| Green Bay-Appleton WI | 414,647 | 0.0% | +0.0% | +0.0% |
| Wichita-Hutchinson KS | 402,706 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,366,130 | 20.0% | -37.5% | -20.0% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 23.0% | -17.9% | -17.9% |
| Harrisburg-Lancaster-Lebanon-York PA | 679,642 | 17.0% | -19.1% | -32.0% |
Brand Insights
Brand Insights for Dasani in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Dasani shows challenging performance with -6.1% average growth across 88 markets (38.6% avg brand interest), with positive growth in 43 of 88 markets
Top performing markets for Dasani demonstrate exceptional results in Buffalo NY (+300.0% growth, 100.0% brand interest, +75.0% brand interest change), Tulsa OK (+96.1% growth, 100.0% brand interest, +49.0% brand interest change), and Bakersfield CA (+92.3% growth, 100.0% brand interest, +48.0% brand interest change)
Dasani has 25 markets with high growth (>15%), 13 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 37 declining markets
Notable high-growth markets for Dasani include Bakersfield CA (+92.3% growth, 100.0% brand interest), Baltimore MD (+16.7% growth, 28.0% brand interest), and Buffalo NY (+300.0% growth, 100.0% brand interest)
Dasani maintains strong brand interest positions in key markets: Albany-Schenectady-Troy NY (45.0% brand interest, -9.0% change), Albuquerque-Santa Fe NM (39.0% brand interest, -61.0% change), and Chicago IL (30.0% brand interest, -2.0% change)
Dasani shows positive brand interest momentum in 43 markets, notably in Bakersfield CA (+48.0% brand interest), Baltimore MD (+4.0% brand interest), Buffalo NY (+75.0% brand interest)
Dasani demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bakersfield CA (+92.3% growth, +48.0% gain, 100.0% current brand interest), Baltimore MD (+16.7% growth, +4.0% gain, 28.0% current brand interest), and Buffalo NY (+300.0% growth, +75.0% gain, 100.0% current brand interest)
Dasani successfully defends strong market positions while maintaining brand interest growth in Bakersfield CA (maintained 100.0% brand interest, +92.3% growth), Baltimore MD (maintained 28.0% brand interest, +16.7% growth), and Buffalo NY (maintained 100.0% brand interest, +300.0% growth)
In large markets, Dasani shows strong growth with moderate brand interest: Chicago IL (-6.2% decline, 30.0% brand interest) and Cleveland-Akron (Canton) OH (-37.5% decline, 20.0% brand interest)
In medium markets, Dasani shows strong growth with moderate brand interest: Albany-Schenectady-Troy NY (-16.7% decline, 45.0% brand interest) and Albuquerque-Santa Fe NM (-61.0% decline, 39.0% brand interest)
In small markets, Dasani shows significant decline with moderate brand interest: Bend OR (-100.0% decline, 0.0% brand interest) and Champaign & Springfield-Decatur IL (-100.0% decline, 0.0% brand interest)
Dasani maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (45.0% brand interest, -16.7% change) and Albuquerque-Santa Fe NM (39.0% brand interest, -61.0% change)
Dasani achieves significant brand interest gains in Bakersfield CA (+48.0% brand interest growth, now at 100.0%) and Buffalo NY (+75.0% brand interest growth, now at 100.0%)
Dasani shows accelerating brand interest growth in Bakersfield CA (+92.3% growth, 100.0% brand interest) and Baltimore MD (+16.7% growth, 28.0% brand interest)
Dasani maintains stable brand interest performance in mature markets: Atlanta GA (+0.0% decline, 43.0% brand interest) and Baton Rouge LA (+0.0% decline, 100.0% brand interest)
Dasani faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-16.7% decline, 45.0% brand interest) and Albuquerque-Santa Fe NM (-61.0% decline, 39.0% brand interest)
Competitive Insights
Competitive Insights showcase how Dasani performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Dasani can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Dasani can focus its competitive strategy.
Aquafina shows market leadership with 0.5% average brand interest growth and notable strength in Atlanta GA (+21.4%, 17.0% brand interest), Charlotte NC (+20.0%, 24.0% brand interest), and Chicago IL (+38.5%, 18.0% brand interest)
In high-growth markets, Aquafina maintains an average brand interest of 22.9% with consistent performance across 15 markets
Aquafina maintains market dominance with an average 37.0% brand interest across key markets: Greensboro-High Point-Winston Salem NC (32.0% brand interest, +45.5% growth), Honolulu HI (48.0% brand interest, +92.0% growth), and Oklahoma City OK (31.0% brand interest, +19.2% growth)
Dasani maintains market dominance with an average 47.2% brand interest across key markets: Bakersfield CA (100.0% brand interest, +92.3% growth), Buffalo NY (100.0% brand interest, +300.0% growth), and Dallas-Ft. Worth TX (34.0% brand interest, +21.4% growth)
Fiji Water maintains market dominance with an average 43.8% brand interest across key markets: Cleveland-Akron (Canton) OH (38.0% brand interest, +40.7% growth), Columbus OH (41.0% brand interest, +36.7% growth), and Honolulu HI (52.0% brand interest, +52.9% growth)
Mountain Valley Spring Water maintains market dominance with an average 40.5% brand interest across key markets: Ft. Smith-Fayetteville-Springdale-Rogers AR (71.0% brand interest, +24.6% growth), New Orleans LA (32.0% brand interest, +18.5% growth), and Oklahoma City OK (33.0% brand interest, +65.0% growth)
Dasani dominates in 25 of 43 key battleground markets against Aquafina, notably in Austin TX (15.0% vs 32.0% brand interest), Baltimore MD (13.0% vs 28.0% brand interest), and Buffalo NY (0.0% vs 100.0% brand interest)
Aquafina dominates in 26 of 37 key battleground markets against Fiji Water, notably in Austin TX (15.0% vs 20.0% brand interest), Baltimore MD (13.0% vs 27.0% brand interest), and Cleveland-Akron (Canton) OH (19.0% vs 38.0% brand interest)
Aquafina dominates in 24 of 37 key battleground markets against Mountain Valley Spring Water, notably in Austin TX (15.0% vs 33.0% brand interest), Baltimore MD (13.0% vs 32.0% brand interest), and Cleveland-Akron (Canton) OH (19.0% vs 23.0% brand interest)
Dasani dominates in 47 of 59 key battleground markets against Fiji Water, notably in Chicago IL (30.0% vs 24.0% brand interest), Cincinnati OH (30.0% vs 31.0% brand interest), and Cleveland-Akron (Canton) OH (20.0% vs 38.0% brand interest)
Dasani dominates in 41 of 53 key battleground markets against Mountain Valley Spring Water, notably in Albany-Schenectady-Troy NY (45.0% vs 0.0% brand interest), Chicago IL (30.0% vs 28.0% brand interest), and Cincinnati OH (30.0% vs 24.0% brand interest)
Fiji Water dominates in 25 of 44 key battleground markets against Mountain Valley Spring Water, notably in Boston MA-Manchester NH (25.0% vs 20.0% brand interest), Charlotte NC (20.0% vs 21.0% brand interest), and Chicago IL (24.0% vs 28.0% brand interest)
Aquafina successfully defends market leadership positions while maintaining brand interest growth in Greensboro-High Point-Winston Salem NC (maintained 32.0% brand interest, +45.5% growth), Honolulu HI (maintained 48.0% brand interest, +92.0% growth), and Oklahoma City OK (maintained 31.0% brand interest, +19.2% growth)
Dasani successfully defends market leadership positions while maintaining brand interest growth in Bakersfield CA (maintained 100.0% brand interest, +92.3% growth), Baltimore MD (maintained 28.0% brand interest, +16.7% growth), and Buffalo NY (maintained 100.0% brand interest, +300.0% growth)
Fiji Water successfully defends market leadership positions while maintaining brand interest growth in Birmingham AL (maintained 29.0% brand interest, +16.0% growth), Cleveland-Akron (Canton) OH (maintained 38.0% brand interest, +40.7% growth), and Columbus OH (maintained 41.0% brand interest, +36.7% growth)
Mountain Valley Spring Water successfully defends market leadership positions while maintaining brand interest growth in Ft. Smith-Fayetteville-Springdale-Rogers AR (maintained 71.0% brand interest, +24.6% growth), New Orleans LA (maintained 32.0% brand interest, +18.5% growth), and Oklahoma City OK (maintained 33.0% brand interest, +65.0% growth)