Mountain Valley Spring Water
Company
Mountain Valley Spring Water
Industry
Bottled Water
Related Brands
Integrate Mountain Valley Spring Water's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Mountain Valley Spring Water, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
6 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
6 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
3 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
32 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
8 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
160 DMAs
42 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
2 DMAs
|
Brand Insights
Brand Insights reveal Mountain Valley Spring Water’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Mountain Valley Spring Water shows challenging performance with -7.6% average growth across 37 markets (22.4% avg brand interest), with positive growth in 12 of 37 markets
Mountain Valley Spring Water has 4 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 4 stable markets (0-5%), and 24 declining markets
Notable high-growth markets for Mountain Valley Spring Water include Kansas (+18.8% growth, 19.0% brand interest), Mississippi (+46.7% growth, 22.0% brand interest), and Oklahoma (+71.4% growth, 24.0% brand interest)
Mountain Valley Spring Water maintains strong brand interest positions in key markets: Arkansas (57.0% brand interest, -21.0% change), California (30.0% brand interest, -3.0% change), and New Jersey (34.0% brand interest, -1.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Mountain Valley Spring Water, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Mountain Valley Spring Water, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Aquafina leads category performance with 10.1% average brand interest growth, particularly strong in Alabama (+50.0%, 15.0% brand interest), Florida (+26.7%, 19.0% brand interest), and Illinois (+35.7%, 19.0% brand interest)
In high-growth markets, Aquafina maintains an average brand interest of 18.8% with consistent performance across 12 markets
Aquafina shows strong momentum with 10.1% average brand interest growth across key markets: Iowa (+62.5% growth, +10.0% brand interest), Alabama (+50.0% growth, +5.0% brand interest), and Louisiana (+42.9% growth, +3.0% brand interest)
Aquafina captured additional brand interest in 23 markets, averaging +3.0% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Mountain Valley Spring Water in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,514,454 | 28.0% | -24.3% | +7.7% |
| Harrisburg-Lancaster-Lebanon-York PA | 679,642 | 20.0% | -46.0% | +5.3% |
| Norfolk-Portsmouth-Newport News VA | 679,527 | 20.0% | -42.9% | +0.0% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 20.0% | -9.1% | +53.9% |
| Memphis TN | 567,037 | 23.0% | -28.1% | +76.9% |
| Little Rock-Pine Bluff AR | 507,874 | 65.0% | -23.5% | -1.5% |
Growth Opportunity
Mid-size markets with positive brand interest trends
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 33.0% | +65.0% | +57.1% |
| New Orleans LA | 604,657 | 32.0% | +18.5% | +10.3% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 297,713 | 71.0% | +24.6% | +77.5% |
High Growth Priority
Large markets showing strong consistent growth
32
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 33.0% | -5.7% | +37.5% |
| Los Angeles CA | 5,137,519 | 35.0% | -12.5% | +52.2% |
| Chicago IL | 3,189,842 | 28.0% | +12.0% | +64.7% |
| Philadelphia PA | 2,735,885 | 30.0% | -6.3% | +42.9% |
| Dallas-Ft. Worth TX | 2,676,555 | 32.0% | +3.2% | +60.0% |
| Atlanta GA | 2,358,268 | 19.0% | -9.5% | +26.7% |
| Houston TX | 2,346,370 | 27.0% | +0.0% | +35.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 24.0% | -20.0% | +26.3% |
Maintain & Optimize
Stable markets with consistent performance
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Pittsburgh PA | 1,033,947 | 16.0% | +0.0% | +0.0% |
| Providence RI-New Bedford MA | 584,232 | 18.0% | +0.0% | +0.0% |
| Ft. Myers-Naples FL | 543,946 | 20.0% | +0.0% | +5.3% |
| Knoxville TN | 492,492 | 41.0% | +0.0% | +0.0% |
| Dayton OH | 432,802 | 36.0% | +0.0% | +0.0% |
| Fargo-Valley City ND | 233,895 | 100.0% | +0.0% | +0.0% |
| Yakima-Pasco-Richland-Kennewick WA | 227,357 | 50.0% | +0.0% | +0.0% |
| Columbia SC | N/A | 23.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
160
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Minneapolis-St. Paul MN | 1,618,742 | 12.0% | -40.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 13.0% | -18.8% | +8.3% |
| Indianapolis IN | 1,062,406 | 18.0% | -10.0% | +5.9% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 687,306 | 0.0% | +0.0% | +0.0% |
| Birmingham AL | 674,274 | 0.0% | -100.0% | +0.0% |
| Louisville KY | 634,542 | 18.0% | +0.0% | +28.6% |
| Albuquerque-Santa Fe NM | 634,260 | 32.0% | +0.0% | +128.6% |
| Fresno-Visalia CA | 558,026 | 16.0% | -48.4% | +14.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Nashville TN | 1,028,315 | 25.0% | -16.7% | -16.7% |
| Hartford & New Haven CT | 892,461 | 16.0% | -40.7% | -11.1% |
Brand Insights
Brand Insights for Mountain Valley Spring Water in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Mountain Valley Spring Water shows challenging performance with -17.5% average growth across 56 markets (24.0% avg brand interest), with positive growth in 14 of 56 markets
Top performing markets for Mountain Valley Spring Water demonstrate exceptional results in Oklahoma City OK (+65.0% growth, 33.0% brand interest, +13.0% brand interest change), Salt Lake City UT (+55.6% growth, 28.0% brand interest, +10.0% brand interest change), and San Diego CA (+34.8% growth, 31.0% brand interest, +8.0% brand interest change)
Mountain Valley Spring Water has 8 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 5 stable markets (0-5%), and 39 declining markets
Notable high-growth markets for Mountain Valley Spring Water include Cleveland-Akron (Canton) OH (+27.8% growth, 23.0% brand interest), Ft. Smith-Fayetteville-Springdale-Rogers AR (+24.6% growth, 71.0% brand interest), and New Orleans LA (+18.5% growth, 32.0% brand interest)
Mountain Valley Spring Water maintains strong brand interest positions in key markets: Austin TX (33.0% brand interest, -2.0% change), Baltimore MD (32.0% brand interest, -3.0% change), and Little Rock-Pine Bluff AR (65.0% brand interest, -20.0% change)
Mountain Valley Spring Water shows positive brand interest momentum in 14 markets, notably in Cleveland-Akron (Canton) OH (+5.0% brand interest), Ft. Smith-Fayetteville-Springdale-Rogers AR (+14.0% brand interest), New Orleans LA (+5.0% brand interest)
Mountain Valley Spring Water demonstrates strong market momentum with combined growth and brand interest gains in key markets: Cleveland-Akron (Canton) OH (+27.8% growth, +5.0% gain, 23.0% current brand interest), Ft. Smith-Fayetteville-Springdale-Rogers AR (+24.6% growth, +14.0% gain, 71.0% current brand interest), and New Orleans LA (+18.5% growth, +5.0% gain, 32.0% current brand interest)
Mountain Valley Spring Water successfully defends strong market positions while maintaining brand interest growth in Ft. Smith-Fayetteville-Springdale-Rogers AR (maintained 71.0% brand interest, +24.6% growth), New Orleans LA (maintained 32.0% brand interest, +18.5% growth), and Oklahoma City OK (maintained 33.0% brand interest, +65.0% growth)
In small markets, Mountain Valley Spring Water shows significant decline with notable brand interest: Columbus OH (-17.9% decline, 23.0% brand interest) and Monterey-Salinas CA (-100.0% decline, 0.0% brand interest)
Mountain Valley Spring Water maintains dominant market position with >35% brand interest in key markets: Little Rock-Pine Bluff AR (65.0% brand interest, -23.5% change) and Los Angeles CA (35.0% brand interest, -12.5% change)
Mountain Valley Spring Water achieves significant brand interest gains in Cleveland-Akron (Canton) OH (+5.0% brand interest growth, now at 23.0%) and Ft. Smith-Fayetteville-Springdale-Rogers AR (+14.0% brand interest growth, now at 71.0%)
Mountain Valley Spring Water shows accelerating brand interest growth in Cleveland-Akron (Canton) OH (+27.8% growth, 23.0% brand interest) and Ft. Smith-Fayetteville-Springdale-Rogers AR (+24.6% growth, 71.0% brand interest)
Mountain Valley Spring Water maintains stable brand interest performance in mature markets: Charlotte NC (-4.5% decline, 21.0% brand interest) and Sacramento-Stockton-Modesto CA (-4.5% decline, 21.0% brand interest)
Mountain Valley Spring Water faces growth challenges in historically strong markets: Austin TX (-5.7% decline, 33.0% brand interest) and Baltimore MD (-8.6% decline, 32.0% brand interest)
Mountain Valley Spring Water performance in major markets: Atlanta GA (-9.5% decline, 19.0% brand interest, 2.7M TVHH), Baltimore MD (-8.6% decline, 32.0% brand interest, 1.1M TVHH), and Charlotte NC (-4.5% decline, 21.0% brand interest, 1.3M TVHH)
Mountain Valley Spring Water shows positive brand interest growth in markets representing 26.9% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Mountain Valley Spring Water performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Mountain Valley Spring Water can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Mountain Valley Spring Water can focus its competitive strategy.
Aquafina shows market leadership with 0.5% average brand interest growth and notable strength in Atlanta GA (+21.4%, 17.0% brand interest), Charlotte NC (+20.0%, 24.0% brand interest), and Chicago IL (+38.5%, 18.0% brand interest)
In high-growth markets, Aquafina maintains an average brand interest of 22.9% with consistent performance across 15 markets
Aquafina maintains market dominance with an average 37.0% brand interest across key markets: Greensboro-High Point-Winston Salem NC (32.0% brand interest, +45.5% growth), Honolulu HI (48.0% brand interest, +92.0% growth), and Oklahoma City OK (31.0% brand interest, +19.2% growth)
Dasani maintains market dominance with an average 47.2% brand interest across key markets: Bakersfield CA (100.0% brand interest, +92.3% growth), Buffalo NY (100.0% brand interest, +300.0% growth), and Dallas-Ft. Worth TX (34.0% brand interest, +21.4% growth)
Fiji Water maintains market dominance with an average 43.8% brand interest across key markets: Cleveland-Akron (Canton) OH (38.0% brand interest, +40.7% growth), Columbus OH (41.0% brand interest, +36.7% growth), and Honolulu HI (52.0% brand interest, +52.9% growth)
Mountain Valley Spring Water maintains market dominance with an average 40.5% brand interest across key markets: Ft. Smith-Fayetteville-Springdale-Rogers AR (71.0% brand interest, +24.6% growth), New Orleans LA (32.0% brand interest, +18.5% growth), and Oklahoma City OK (33.0% brand interest, +65.0% growth)
Dasani dominates in 25 of 43 key battleground markets against Aquafina, notably in Austin TX (15.0% vs 32.0% brand interest), Baltimore MD (13.0% vs 28.0% brand interest), and Buffalo NY (0.0% vs 100.0% brand interest)
Aquafina dominates in 26 of 37 key battleground markets against Fiji Water, notably in Austin TX (15.0% vs 20.0% brand interest), Baltimore MD (13.0% vs 27.0% brand interest), and Cleveland-Akron (Canton) OH (19.0% vs 38.0% brand interest)
Aquafina dominates in 24 of 37 key battleground markets against Mountain Valley Spring Water, notably in Austin TX (15.0% vs 33.0% brand interest), Baltimore MD (13.0% vs 32.0% brand interest), and Cleveland-Akron (Canton) OH (19.0% vs 23.0% brand interest)
Dasani dominates in 47 of 59 key battleground markets against Fiji Water, notably in Chicago IL (30.0% vs 24.0% brand interest), Cincinnati OH (30.0% vs 31.0% brand interest), and Cleveland-Akron (Canton) OH (20.0% vs 38.0% brand interest)
Dasani dominates in 41 of 53 key battleground markets against Mountain Valley Spring Water, notably in Albany-Schenectady-Troy NY (45.0% vs 0.0% brand interest), Chicago IL (30.0% vs 28.0% brand interest), and Cincinnati OH (30.0% vs 24.0% brand interest)
Fiji Water dominates in 25 of 44 key battleground markets against Mountain Valley Spring Water, notably in Boston MA-Manchester NH (25.0% vs 20.0% brand interest), Charlotte NC (20.0% vs 21.0% brand interest), and Chicago IL (24.0% vs 28.0% brand interest)
Aquafina successfully defends market leadership positions while maintaining brand interest growth in Greensboro-High Point-Winston Salem NC (maintained 32.0% brand interest, +45.5% growth), Honolulu HI (maintained 48.0% brand interest, +92.0% growth), and Oklahoma City OK (maintained 31.0% brand interest, +19.2% growth)
Dasani successfully defends market leadership positions while maintaining brand interest growth in Bakersfield CA (maintained 100.0% brand interest, +92.3% growth), Baltimore MD (maintained 28.0% brand interest, +16.7% growth), and Buffalo NY (maintained 100.0% brand interest, +300.0% growth)
Fiji Water successfully defends market leadership positions while maintaining brand interest growth in Birmingham AL (maintained 29.0% brand interest, +16.0% growth), Cleveland-Akron (Canton) OH (maintained 38.0% brand interest, +40.7% growth), and Columbus OH (maintained 41.0% brand interest, +36.7% growth)
Mountain Valley Spring Water successfully defends market leadership positions while maintaining brand interest growth in Ft. Smith-Fayetteville-Springdale-Rogers AR (maintained 71.0% brand interest, +24.6% growth), New Orleans LA (maintained 32.0% brand interest, +18.5% growth), and Oklahoma City OK (maintained 33.0% brand interest, +65.0% growth)