Evian
Danone
Company
Danone
Industry
Bottled Water
Related Brands
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Investment Recommendations
Targeted investment recommendations for Evian, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
211 DMAs
50 States
|
Brand Insights
Brand Insights reveal Evian’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Evian shows stable performance with 0.0% average growth across 51 markets (0.0% avg brand interest), with positive growth in 0 of 51 markets
Evian has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 51 stable markets (0-5%), and 0 declining markets
Evian shows stable performance with 0.0% average growth across 51 markets (0.0% avg brand interest), with positive growth in 0 of 51 markets
Evian has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 51 stable markets (0-5%), and 0 declining markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Evian, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Evian, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Dasani demonstrates category leadership at state level with 34.2% average brand interest growth, showing exceptional performance in Alaska (+100.0%, 100.0% brand interest), Delaware (+100.0%, 3.0% brand interest), and District of Columbia (+39.3%, 39.0% brand interest)
In high-growth state markets, Dasani maintains an average brand interest of 30.4% with consistent performance across 16 markets
Dasani shows strong momentum with 34.2% average brand interest growth across key state markets: Hawaii (+700.0% growth, +7.0% brand interest), Idaho (+400.0% growth, +4.0% brand interest), and Alaska (+100.0% growth, +100.0% brand interest)
Dasani captured additional brand interest in 23 state markets, averaging +12.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Evian in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Maintain & Optimize
Stable markets with consistent performance
211
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 0.0% | +0.0% | +0.0% |
| Los Angeles CA | 4,962,377 | 0.0% | +0.0% | +0.0% |
| Chicago IL | 3,081,097 | 0.0% | +0.0% | +0.0% |
| Philadelphia PA | 2,642,616 | 0.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 0.0% | +0.0% | +0.0% |
| Atlanta GA | 2,277,873 | 0.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 0.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 0.0% | +0.0% | +0.0% |
Brand Insights
Brand Insights for Evian in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Evian shows stable performance with 1.9% average growth across 210 markets (0.7% avg brand interest), with positive growth in 4 of 210 markets
Top performing markets for Evian demonstrate exceptional results in Columbus GA (+100.0% growth, 20.0% brand interest, +20.0% change) and Duluth MN-Superior WI (+100.0% growth, 100.0% brand interest, +100.0% change)
Evian has 4 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 206 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Evian include Columbus GA (+100.0% growth, 20.0% brand interest), Duluth MN-Superior WI (+100.0% growth, 100.0% brand interest), and New Orleans LA (+100.0% growth, 1.0% brand interest)
Evian maintains dominant market position with >35% brand interest in key markets: Duluth MN-Superior WI (100.0% brand interest, +100.0% growth)
Evian achieves significant brand interest gains in Columbus GA (+20.0% brand interest growth, now at 20.0%), Duluth MN-Superior WI (+100.0% brand interest growth, now at 100.0%), and Tyler-Longview(Lufkin & Nacogdoches) TX (+19.0% brand interest growth, now at 19.0%)
Evian shows accelerating brand interest growth in Columbus GA (+100.0% growth, 20.0% brand interest) and Duluth MN-Superior WI (+100.0% growth, 100.0% brand interest)
Evian demonstrates emerging brand interest strength in New Orleans LA (+100.0% growth, 1.0% brand interest) and Tyler-Longview(Lufkin & Nacogdoches) TX (+100.0% growth, 19.0% brand interest)
Evian performance in major markets: Atlanta GA (+0.0% growth, 0.0% brand interest, 2.7M TVHH), Baltimore MD (+0.0% growth, 0.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (+0.0% growth, 0.0% brand interest, 2.6M TVHH)
Evian shows positive brand interest growth in markets representing 1.1% of total TVHH coverage
Evian maintains strong brand interest positions (>30% share) in key markets: Columbus GA (20.0% brand interest, +20.0% change) and Duluth MN-Superior WI (100.0% brand interest, +100.0% change)
Evian achieves significant brand interest gains in Columbus GA (+20.0% brand interest), Duluth MN-Superior WI (+100.0% brand interest), and New Orleans LA (+1.0% brand interest)
Evian shows stable performance with 1.9% average growth across 210 markets (0.7% avg brand interest), with positive growth in 4 of 210 markets
Top performing markets for Evian demonstrate exceptional results in Columbus GA (+100.0% growth, 20.0% brand interest, +20.0% change) and Duluth MN-Superior WI (+100.0% growth, 100.0% brand interest, +100.0% change)
Evian has 4 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 206 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Evian include Columbus GA (+100.0% growth, 20.0% brand interest), Duluth MN-Superior WI (+100.0% growth, 100.0% brand interest), and New Orleans LA (+100.0% growth, 1.0% brand interest)
Competitive Insights
Competitive Insights showcase how Evian performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Evian can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Evian can focus its competitive strategy.
Dasani demonstrates category leadership at dma level with 25.1% average brand interest growth, showing exceptional performance in Albany GA (+100.0%, 40.0% brand interest), Albany-Schenectady-Troy NY (+260.0%, 18.0% brand interest), and Albuquerque-Santa Fe NM (+22.2%, 44.0% brand interest)
In high-growth dma markets, Dasani maintains an average brand interest of 39.2% with consistent performance across 75 markets
Aquafina shows strong momentum with 21.7% average brand interest growth across key dma markets: Charleston SC (+600.0% growth, +6.0% brand interest), Chattanooga TN (+200.0% growth, +4.0% brand interest), and Albany GA (+100.0% growth, +60.0% brand interest)
Aquafina captured additional brand interest in 67 dma markets, averaging +17.5% brand interest growth in key growth dma
Dasani shows strong momentum with 25.1% average brand interest growth across key dma markets: Albany-Schenectady-Troy NY (+260.0% growth, +13.0% brand interest), Chattanooga TN (+132.4% growth, +49.0% brand interest), and Albany GA (+100.0% growth, +40.0% brand interest)
Dasani captured additional brand interest in 80 dma markets, averaging +30.7% brand interest growth in key growth dma
Fiji Water shows strong momentum with 12.6% average brand interest growth across key dma markets: Baton Rouge LA (+300.0% growth, +6.0% brand interest), Dayton OH (+113.3% growth, +51.0% brand interest), and Augusta GA (+100.0% growth, +90.0% brand interest)
Fiji Water captured additional brand interest in 63 dma markets, averaging +44.0% brand interest growth in key growth dma
Mountain Valley Spring Water shows strong momentum with 12.4% average brand interest growth across key dma markets: Greensboro-High Point-Winston Salem NC (+850.0% growth, +17.0% brand interest), Albany-Schenectady-Troy NY (+575.0% growth, +23.0% brand interest), and Savannah GA (+566.7% growth, +17.0% brand interest)
Mountain Valley Spring Water captured additional brand interest in 39 dma markets, averaging +18.0% brand interest growth in key growth dma
In direct competition, Dasani outperforms Aquafina with 28.1 percentage point brand interest advantage across 209 shared markets: Augusta GA (gap: 6.0% brand interest, 200.0% growth), Baltimore MD (gap: 3.0% brand interest, 5.3% growth), and Baton Rouge LA (gap: 23.0% brand interest, 46.9% growth)
In select markets, Fiji Water outperforms Aquafina despite weaker overall growth (+12.6% vs +21.7% overall): Baton Rouge LA (Fiji Water: +300.0% growth vs Aquafina: -53.2% growth), Birmingham AL (Fiji Water leads: 41.0% share, +10.8% growth vs Aquafina: 6.0%, -66.7%), and Cincinnati OH (Fiji Water leads: 45.0% share, +28.6% growth vs Aquafina: 2.0%, -88.2%)
In select markets, Mountain Valley Spring Water outperforms Aquafina despite weaker overall growth (+12.4% vs +21.7% overall): Cincinnati OH (Mountain Valley Spring Water leads: 36.0% share, +38.5% growth vs Aquafina: 2.0%, -88.2%) and Fresno-Visalia CA (Mountain Valley Spring Water leads: 36.0% share, +125.0% growth vs Aquafina: 3.0%, -81.2%)
In select markets, Aquafina outperforms Dasani despite weaker overall growth (+21.7% vs +25.1% overall): Augusta GA (Aquafina leads: 6.0% share, +100.0% growth vs Dasani: 0.0%, -100.0%), Boston MA-Manchester NH (Aquafina: +5.6% growth vs Dasani: -4.3% growth), and Charleston SC (Aquafina leads: 7.0% share, +600.0% growth vs Dasani: 6.0%, -80.0%)
In select markets, Fiji Water outperforms Dasani despite weaker overall growth (+12.6% vs +25.1% overall): Augusta GA (Fiji Water leads: 90.0% share, +100.0% growth vs Dasani: 0.0%, -100.0%), Baltimore MD (Fiji Water leads: 43.0% share, +10.3% growth vs Dasani: 18.0%, -5.3%), and Baton Rouge LA (Fiji Water: +300.0% growth vs Dasani: -6.2% growth)
In select markets, Evian outperforms Dasani despite weaker overall growth (+1.9% vs +25.1% overall): New Orleans LA (Evian: +100.0% growth vs Dasani: -84.0% growth) and Duluth MN-Superior WI (Evian leads: 100.0% share, +100.0% growth vs Dasani: 0.0%, +0.0%)