Evian
Danone
Company
Danone
Industry
Bottled Water
Related Brands
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Investment Recommendations
Targeted investment recommendations for Evian, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Monitor & Maintain
|
All other markets
|
211 DMAs
50 States
|
No Brand Insights Available
There are currently no brand insights for this brand.Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Evian, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Evian, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Aquafina leads category performance with 10.1% average brand interest growth, particularly strong in Alabama (+50.0%, 15.0% brand interest), Florida (+26.7%, 19.0% brand interest), and Illinois (+35.7%, 19.0% brand interest)
In high-growth markets, Aquafina maintains an average brand interest of 18.8% with consistent performance across 12 markets
Aquafina shows strong momentum with 10.1% average brand interest growth across key markets: Iowa (+62.5% growth, +10.0% brand interest), Alabama (+50.0% growth, +5.0% brand interest), and Louisiana (+42.9% growth, +3.0% brand interest)
Aquafina captured additional brand interest in 23 markets, averaging +3.0% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Evian in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Monitor & Maintain
All other markets
211
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 0.0% | +0.0% | +0.0% |
| Los Angeles CA | 5,137,519 | 0.0% | +0.0% | +0.0% |
| Chicago IL | 3,189,842 | 0.0% | +0.0% | +0.0% |
| Philadelphia PA | 2,735,885 | 0.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 0.0% | +0.0% | +0.0% |
| Atlanta GA | 2,358,268 | 0.0% | +0.0% | +0.0% |
| Houston TX | 2,346,370 | 0.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 0.0% | +0.0% | +0.0% |
No Brand Insights Available
There are currently no brand insights for this brand.Competitive Insights
Competitive Insights showcase how Evian performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Evian can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Evian can focus its competitive strategy.
Aquafina shows market leadership with 0.5% average brand interest growth and notable strength in Atlanta GA (+21.4%, 17.0% brand interest), Charlotte NC (+20.0%, 24.0% brand interest), and Chicago IL (+38.5%, 18.0% brand interest)
In high-growth markets, Aquafina maintains an average brand interest of 22.9% with consistent performance across 15 markets
Aquafina maintains market dominance with an average 37.0% brand interest across key markets: Greensboro-High Point-Winston Salem NC (32.0% brand interest, +45.5% growth), Honolulu HI (48.0% brand interest, +92.0% growth), and Oklahoma City OK (31.0% brand interest, +19.2% growth)
Dasani maintains market dominance with an average 47.2% brand interest across key markets: Bakersfield CA (100.0% brand interest, +92.3% growth), Buffalo NY (100.0% brand interest, +300.0% growth), and Dallas-Ft. Worth TX (34.0% brand interest, +21.4% growth)
Fiji Water maintains market dominance with an average 43.8% brand interest across key markets: Cleveland-Akron (Canton) OH (38.0% brand interest, +40.7% growth), Columbus OH (41.0% brand interest, +36.7% growth), and Honolulu HI (52.0% brand interest, +52.9% growth)
Mountain Valley Spring Water maintains market dominance with an average 40.5% brand interest across key markets: Ft. Smith-Fayetteville-Springdale-Rogers AR (71.0% brand interest, +24.6% growth), New Orleans LA (32.0% brand interest, +18.5% growth), and Oklahoma City OK (33.0% brand interest, +65.0% growth)
Dasani dominates in 25 of 43 key battleground markets against Aquafina, notably in Austin TX (15.0% vs 32.0% brand interest), Baltimore MD (13.0% vs 28.0% brand interest), and Buffalo NY (0.0% vs 100.0% brand interest)
Aquafina dominates in 26 of 37 key battleground markets against Fiji Water, notably in Austin TX (15.0% vs 20.0% brand interest), Baltimore MD (13.0% vs 27.0% brand interest), and Cleveland-Akron (Canton) OH (19.0% vs 38.0% brand interest)
Aquafina dominates in 24 of 37 key battleground markets against Mountain Valley Spring Water, notably in Austin TX (15.0% vs 33.0% brand interest), Baltimore MD (13.0% vs 32.0% brand interest), and Cleveland-Akron (Canton) OH (19.0% vs 23.0% brand interest)
Dasani dominates in 47 of 59 key battleground markets against Fiji Water, notably in Chicago IL (30.0% vs 24.0% brand interest), Cincinnati OH (30.0% vs 31.0% brand interest), and Cleveland-Akron (Canton) OH (20.0% vs 38.0% brand interest)
Dasani dominates in 41 of 53 key battleground markets against Mountain Valley Spring Water, notably in Albany-Schenectady-Troy NY (45.0% vs 0.0% brand interest), Chicago IL (30.0% vs 28.0% brand interest), and Cincinnati OH (30.0% vs 24.0% brand interest)
Fiji Water dominates in 25 of 44 key battleground markets against Mountain Valley Spring Water, notably in Boston MA-Manchester NH (25.0% vs 20.0% brand interest), Charlotte NC (20.0% vs 21.0% brand interest), and Chicago IL (24.0% vs 28.0% brand interest)
Aquafina successfully defends market leadership positions while maintaining brand interest growth in Greensboro-High Point-Winston Salem NC (maintained 32.0% brand interest, +45.5% growth), Honolulu HI (maintained 48.0% brand interest, +92.0% growth), and Oklahoma City OK (maintained 31.0% brand interest, +19.2% growth)
Dasani successfully defends market leadership positions while maintaining brand interest growth in Bakersfield CA (maintained 100.0% brand interest, +92.3% growth), Baltimore MD (maintained 28.0% brand interest, +16.7% growth), and Buffalo NY (maintained 100.0% brand interest, +300.0% growth)
Fiji Water successfully defends market leadership positions while maintaining brand interest growth in Birmingham AL (maintained 29.0% brand interest, +16.0% growth), Cleveland-Akron (Canton) OH (maintained 38.0% brand interest, +40.7% growth), and Columbus OH (maintained 41.0% brand interest, +36.7% growth)
Mountain Valley Spring Water successfully defends market leadership positions while maintaining brand interest growth in Ft. Smith-Fayetteville-Springdale-Rogers AR (maintained 71.0% brand interest, +24.6% growth), New Orleans LA (maintained 32.0% brand interest, +18.5% growth), and Oklahoma City OK (maintained 33.0% brand interest, +65.0% growth)